Looking To Build A Photography Website: Here Is How You Can Build One

Published on: 28 May 2022 Last Updated on: 30 May 2022

Whether you are a professional photographer or someone that is just starting out, you need a website.

To be honest, in the digital age, not having a website for a photographer is a serious disadvantage.

You might think that showcasing your work on social media is enough. That is rarely the case. Social media has several restrictions. Photography is all about details. When you publish your work on social, the platform compresses the imagery and practically dilutes the experience.

If you want your customers to seriously engage with you, you need to consider having an excellent website that can display your portfolio in all its glory.

With a website, you can go with the highest resolution images, biggest sizes and demonstrate your sheer brilliance.

The thing is. Where do you begin, and how do you get a website done with the least amount of effort and costs?

In this resource article, we are going to help you do just that. If you are a photographer that is looking to build a new website or improve your existing one, stick around till the end.

The Start of Building a Photography Website: Choose the Best Website Builders

Building a high-performing photography website is not as tough as you might imagine. It is true that a decade back, that was not the case. You needed help from specialized web design agencies that would take months to deliver a website. Not to mention the unimaginable costs.

In 2022, that is not the case. Photographers are creative professionals who value aesthetics. With a little bit of support from the best website builders, they can get their platforms up and go on their own. This is where Zyro photography website builder proves to be helpful.

Template Selection-

Building a photography website is different from creating one for a brand in the heavy equipment niche. You need appropriate templates that are aesthetic and attractive. A great website builder has multiple photography templates that you can go through and choose the ones that you feel best represent your personality and work.

Creative Freedom-

Working with an agency means listening to their design experts and their complicated jargon all day long. You are not going to face this issue with a website builder. Here you have complete freedom to decide on the sections, flow, and placements. Great options like ‘drag and drop’ enable you to have creative freedom and make decisions on layouts, color schemes, and more.

Zero Distractions-

Building a website earlier required you to have knowledge about coding, HTML, CSS, and PHP. This was a major deterrent. Not anymore. Using a website builder frees you from all these distractions and allows you to build a photography website like you want to. If you do not want to code, no one should force you to do that. This allows you to focus on the website.

List of 5 Essential Things Photography Website Owners Need:

You might have heard experts say that simply building a website is not enough. That is true. In this day and age of competition, you need optimizations and marketing strategies to help you drive traffic, engage your target audiences, and perform on search engines.

In this section, we are going to outline five essential things that photography website owners need to make sure their platforms are a resounding success-

1. Limitless Storage-

Remember how in the opening sections, we talked about the freedom to upload your photography portfolio and not be restricted in terms of sizes and resolutions? That is what a great website builder can help you with- infinite storage space. This allows you to upload your best work and not worry about the website slowing down or lacking performance.

2. Integration with Social Platforms-

There is no denying the fact that social media is an important platform for professionals in the creative field. It is true that social platforms can play a critical part in your success. A good website builder allows you functionalities that help in integrating your social profiles- Facebook, Instagram, Snap, Pinterest, etc. This helps in diverting traffic to your website.

3. Search Engine Optimization-

CSS and PHP websites require developers to go over every small detail to make sure that the website is SEO-friendly and optimized. With website builders, you do not have to worry about these things since the sites are already worked upon and SEO friendly. This will allow you to outperform your competitors on the SERPs and ensure that you get organic clicks and traffic.

4. Responsiveness with Mobile Devices-

It is true that a majority of searches take place on mobile devices. With a website builder, you do not have to engage with manual optimizations to fit your design on mobile screens. This is something that is automatic in nature. Since a lot of your potential customers are going to find and engage with you on mobile devices, a website builder helps you completely here.

5. Digital Marketing and AI Integrations-

Websites are more than just a set of codes. They are a representation of how customers behave, interact, and engage. The best website builder platforms have advanced digital marketing and AI integrations that help create a smart experience whenever someone visits your website. This allows you to manage a lot of the areas which would have required manual interference.

If you are a photographer looking to build your first professional website, this is how you can get it done. The best part is that you do not have to be dependent on anyone to get your website up and running. This will allow you to focus and concentrate on other areas of your business.

The Bottom Line

Most creative professionals that we have spoken to, whether they be writers, photographers, or illustrators, point out that design and development agencies do not really get them. That is true. When it comes to the creative fields, a website is all about individuality and self-expression.

When you build a photography website using a builder, you have complete freedom on how you want it to be. There is zero interference from someone telling you that this is wrong or that you shouldn’t be doing this. You can create a website that is ‘you’.

If you have any other doubts regarding building your photography website, please let us know in the comments below. We will do our best to resolve all your queries as soon as possible.

Till then- all the best to you and your photography website!

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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How do you choose an SEO-friendly theme for your website?

When it comes to giving your website a very attractive look and functions, themes play a unique role. Website templates let you design your site one way, which can help you to gain all the important elements in one place. The theme you are picking has a large impact on how your customers will interact with you over your website. Well, beauty and functions are not everything that you should consider about a site's theme. You must have a look at its SEO aspects which will help your website to gain a better performance potential. Hence it is advisable to pick a theme that is SEO friendly from the very beginning. So what are the factors that you must consider while picking an SEO-friendly theme? Have a look. Speed potential: Speed is the first thing that you must have a look at while picking a theme. Google mostly prioritizes those themes which have better loading speed. In case your website loading speed is slow, then it can impact your website traffic. A theme that is heavier with plenty of elements can slow down your website. In turn, it will affect your overall site's performance and ranking. Thus, while choosing an SEO-friendly theme, you must check out its size. Go for an optimized theme with better load speed to improve your ranking performance. Get your services from SEO New York who is an expert in getting you the best kind of themes. Plugin Compatibility Plugin compatibility is one of the essential parts of any website. They add better functionality to your site and, at the same time, reduce your coding effort. Even though installing too many plugins can slow down your site, using a good theme can reduce that pain point. Before you select a theme, make sure it supports all the popular plugins. It is better to check all the documentation and features of the theme before you purchase. Compatibility over browsers The more your website becomes browser-friendly, the more it will get accepted by a large audience base. Hence you must consider whether the theme you have picked is browser friendly or not. Your website must be visible and attractive from every browser. In case a particular browser does not support the theme code of your website, then it might not load properly, which will make the design appear in a skewed form. Hence, it had to be cross-browser compatible. Mobile friendly It is needed not to say how compatible mobile devices are when it comes to offering a searching benefit on the move. Since billions of people rely upon mobile devices to browse important things, you must design your website to become suitable for it. It is better to go for a theme that is highly mobile responsive that will benefit your SEO. Responsiveness Responsiveness is something that every user demands from a site that they are browsing. The responsiveness of a website is highly dependent on a theme. Apart from the desktops, the website must be able to get accessed from a varied range of devices. To offer a seamless experience to your customer, you must look at the responsiveness of a theme that will not at all hamper the performance of your website. Consider Reading: Small Business SEO Website Design Tips Clean code A website is made of plenty of codes. In case your codes are quite poorly written, then it can highly affect the security and speed. Also, it will affect your resources. Hence the same is also applicable for your WordPress themes. A good theme that you can choose must include a clean code that can make your website SEO highly secure and reliable. Also, it will offer less downtime. A theme with clean code will boost your page loading speed, and at the same time, it will boost up your SEO ranking. Customer-friendly navigation A theme must have a unique kind of navigation ease that can guide your visitors quite easily on your site. View all of your details on your template navigation so that you can give your users a unique experience. The proper amount of CTA buttons, quick hamburger menus, site map, etc., can give your site a unique look and great kind of performance. At the same time, it will help the site crawlers to understand your page better and index it faster. Conclusion It is always better to go with the themes which have a higher potential to offer you the ultimate of performance accuracy. Thus you should go for a theme that uniquely delivers all the above-mentioned features to leverage the SEO of your site. Read Also: Best SEO Practices Melbourne Businesses Should Follow SEO Agencies Are the Experts at Improving Your Website Content The Top SEO Tools for 2021

6 Benefits Of Landing Page

There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow. A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose. A brand can use a Landing Page for the following- To book a product or buy something directly from the brand To subscribe to the brand’s Newsletter To announce a News or for a Press Release To Thank its Customers for their loyalty and support In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages. Landing Pages: Meaning and Definition In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms. For example, users can come to your Landing Page, after seeing your- Ad on Google AdWords Banner Roll on YouTube videos Social Media Posts on Facebook, Instagram, and other platforms URL Link on Blog Pages Links achieved through Guest Posting on other publisher platforms A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim. This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign. Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads. List of 6 Major Benefits of a Landing Page 1. Makes for a good First Brand Impression- In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business. 2. Great Real Estate to Launch a New Product or Service- Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all. 3. Real and Direct Contact with Website Traffic and Users- A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page. 4. Builds Branding and Adds to Credibility- Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise. 5. Data Generation and Analysis- For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better. 6. Clear and Simple Messaging and Focus- The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better. The Final Word In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand. Read Also: 7 Proven Marketing Tactics to Increase your ROI in 2018 5 Creative Ways to Improve Lead Quality with Multi-Step forms Top 10 Features to Have in Marketing Automation Platforms

What Makes a Good Mobile Website

People are tethered to their phones even when they are not using it. When they are not doing anything, they remain close to their phones to hear any notification ringtone. More importantly, they use their phones to access websites, shop, watch YouTube, log on to Facebook or Instagram, or search on Google. By the end of 2019, the number of mobile Internet users would have grown to 4.68 billion. A mobile UX designer optimizes your website making use of the best practices for mobile users. If your website is not yet optimized, you need to do it right away. It’s projected that by 2021, 73% of all eCommerce activities will come from mobile users. Right now, China alone has 98% penetration rate in terms of mobile Internet. What Can a Mobile UX Designer Do for You? To answer that, you must first know what makes a good website. Google has attempted to answer this question by listing the following elements: Make the navigation easy for the user. Call to actions should take a prominent position The users can call customer service directly from the website Menus should be clear and concise Visitors tap the logo when they go back to the home page The local search box should be visible at first glance Add filters to narrow down the search, particularly for eCommerce sites In the same vein, the site should yield relevant results in response to site query Avoid site registration before users can explore your website Users can make a purchase even without registering to your site Quick sharing to social networks Quick links so they can email themselves and finish the task on other devices The website should be optimized for mobile, which means fonts are larger and the images are expandable What Can You Expect from a Mobile UX Designer? A mobile UX designer will make sure that people will have a positive user experience when they access your website through mobile devices. A good designer will: Conduct UX research to understand users’ needs and behaviors Cut out the clutter for easier navigation. The navigation should be intuitive Properly use colors, graphics, font, and negative space to highlight key content and promote activity Test your mobile website for optimum experience and functionality Make sure your website is stable for mobile use Insist on the consistency of themes and design across devices Ensure that important elements measure 18mm so they can be easy to tap Finally, the mobile UX designer should ensure that your website loads fast. According to Google, most mobile websites load at an average of 15 seconds. That won’t do. The same Google research warned that customers almost always leave when it takes more than 10 seconds for the mobile landing page to load. Even if the website loads for 1-3 seconds, the bounce rate will increase to 32%. The mobile app services of Sunlight Media include a dedicated mobile UX designer who will check and test the architecture and workflow of your app. They will work with you to achieve your goals and ensure the app will adhere to your style guide. Head to their website now or contact them at 323-868-3581. Read Also: Winning Tactics To Build A Competitive Service Delivery Website Top Utility Tools You Need For Your Website How To Design An Effective Company Website

Looking To Build A Photography Website: Here Is How You Can Build One

The Start of Building a Photography Website: Choose the Best Website Builders