What to Look for in a Transcription Service Provider

Published on: 09 March 2018 Last Updated on: 06 November 2024

The demand for transcribers has been on the rise in the past few years. The challenge that most people who are seeking these services have is that they don’t know what they should be looking for in a reliable transcription service provider. Having a clear sense of your requirements is among the initial steps of getting it right. Are you striving to hit the timelines or you are looking for a cost-effective audio transcription service? You also need to ask yourself whether you are searching for value-ads to enhance the efficiency of your business or are you after the run-of-the-mill services. Each transcription company has its strength and weaknesses. You can get a rough idea of what to expect by looking at their website. You can also decide to send the service an inquiry about their specifics. Below are some of the elements you need to consider as you do your research.

Accuracy and Quality :

The first thing you need to evaluate is the quality of service that the company offers to its clients. You need an accuracy level of at least 99 percent if you are looking for reliable transcripts. The company can advertise high accuracy but its good to find out their guarantee about the same. For example, evaluate the quality control processes of TranscribeFiles.net audio transcription before you hire their services.

Simplified Pricing :

Check whether the company is providing a combined pricing structure for the services they offer. You may discover some hidden costs depending on the add-ons of your choice. Variable pricing makes it very hard for the customer to decide what he or she can afford.

Value for Your Money :

Ask yourself whether the transcription cost is realistic. Some of the charges that vendors impose are unbelievably cheap. However, you must be sure of the accuracy and quality before running for such cheap services. There is no need to take a cheap service that will force you to employ a second transcriber and waste a lot of money because of poor services.

Confidentiality :

Reliable transcription services should have rigorous internal processes. The company should have the ability to preserve the confidentiality that is contained in the audio subscription files to avoid any leakage of sensitive data. It’s wise to choose providers who have the ISO information security certificate if you want to have some peace of mind.

Qualified Personnel :

You need to look at the qualification of the people who will be transcribing your files. Subject matter experts, native speakers, trained quality analysts, and top university graduates are the best transcribers. The experience they have will guide them to pick on the soft transcription elements such as enhancing the overall quality of the product, cultural nuances such as colloquialisms, slang, and dialects.

Scalability :

In case you have sizeable projects, then you could be searching for a bulk transcription service online. It is wise to pick a service provider who has been handling such orders. However, the transcripts may come your way late and with several errors because of the existing inefficiencies.

Credibility :

The transcription service you choose should be able to verify who it claims to be. Go through some of their previous assignments to know what they can deliver. Also, read their testimonials and referrals and those of third-party websites.

Value-Adds :

Check whether the transcription company provides any complementary or supplementary services. It can be more cost-effective and convenient to work with a provider that offers other services such as captioning, translations, copyediting, and even proofreading.

In summary, choosing an audio transcription service is not an easy task. However, you can ensure the accuracy, quality, and security of your data by doing a lot of research. You will also be able to save yourself a lot of time and money in the process.

Read Also :

Importance of proofreading your website content

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5 Tips for Marketing Your HVAC Business That Actually Work

HVAC repair is one of those services every homeowner or property manager needs at one time or another. So why aren't you getting as much business as you want? In many parts of the country, HVAC repair is a highly competitive business. In fact, 70% of new HVAC businesses fail in their first year. Our intention isn’t to scare you but to help you recognize the importance of a strong marketing plan and help to know about the HVAC estimating software working procedure. If you're looking for new ways to market your HVAC business, the methods below have proven to be successful time and time again. Best Ways to Market Your HVAC Business : There are plenty of marketing ideas online, but how do you know which ones will actually work? Here are a few of the most important and reliable methods: A Great Website : We truly can't emphasize this one enough. With smartphones in nearly everyone's hands, the first thing a consumer does today when they hear about a company is search online. A professional-looking website is no longer just a helpful addition. If you don't have one, customers get suspicious. They start wondering if you're a legitimate company or if this is just a side business that you aren't knowledgeable about. There are sites online that will help you create your own website, even if you have no web design experience. You could also choose to hire a professional designer for a more customized and high-end look. If you're looking for examples of strong HVAC websites, look at the site for Hays Cooling and Heating. They have a professional look and they give customers everything they need to decide that this is the right company for them. Content Marketing : Let's stick to the online sector and talk about content marketing. Content marketing is the strategy of making your site an informative resource for customers, rather than one giant sales pitch. Content marketing will factor into your initial web design as well as your continuous updates. If you update your site frequently, you'll show up closer to the top of the list of results when someone searches for an HVAC company on Google or other search engines. The best way to do this is with a blog you update regularly. Keeping with the content marketing strategy, your blogs should be helpful and informative. Base them around real questions people are searching for. These blogs are also great to share on your social media profiles, so they further enhance your online presence. Networking with Other Contractors : Unfortunately, you're in an industry that is plagued by mistrust. In HVAC as well as many other types of home repair, there are some businesses and contractors who don't do their job well while taking money from customers unjustly. This means most homeowners and property managers are slow to trust their contractors. When they find one they trust, they tend to ask them for recommendations for other specialties as well. Develop relationships with plumbers, home builders, cement layers, and other construction-based specialties. We're not talking about a formal arrangement. Just make sure they know who you are and what you do good work. If one of their clients is looking for HVAC services in the future, those contractors are more likely to refer them to you. Pay-Per-Click Advertising : We all know how pervasive Google is as a search engine. When it comes to digital marketing, one of your primary goals is showing up higher on Google's search results. So why not go directly to the source? Paid ads through Google will put you at the top of one of the first pages when customers Google a relevant search term. You can also set any budget you're comfortable with, so nearly any business can afford some level of paid search engine marketing (SEM). Referral Codes : Remember that discussion about how slow customers are to trust contractors and home repair companies? This makes customer referrals another powerful marketing tool. You don't have direct control over whether a happy customer refers you, but you can give them an incentive. Rather than posting general coupon codes online to drive business, give referral codes to past customers. If a new customer hires you with a previous customer's discount code, the new customer gets a discount and the previous customer gets credit toward future services. Exhibit at Local Home Expos : Many cities and regions have occasional home expos. These are shows where homeowners can learn about all the latest updates on the services they may need, while also meeting their local service providers. Not everyone likes to socialize and sell themselves, but these expos are vital opportunities. You have an audience full of people who are potential customers, so be sure to get involved. Signage on Your Van/Truck : Half the battle with marketing is simply getting your name out there. The more a customer sees your name, the more they'll see you as a legitimate, trustworthy company. One cost-effective way to spread the word is by using the space on the side of your van or truck. This actually serves two purposes. First, it gives you more visibility. Second, it gives you a more professional image. If you pull up to a customer's home in a branded van with a name you're trying to stand behind, as opposed to a beat-up anonymous truck, it adds a layer of credibility. Building Your Online Reputation : Here we are, back at trust again. Online reviews are one of the most important ways to get new business (or avoid losing new business). Looking up online reviews is common practice for consumers today, especially if they're making a large purchase like an HVAC repair. Build your online reputation on Google, Yelp, Angie's List, and more by encouraging happy customers to post reviews. Setting Up Your HVAC Business for Success : An HVAC business isn't always an easy one to start, and it takes dedication and planning to make it work. But with the tips above, you can build up your business and secure a future for your company. For more help starting or growing your business, check out our business tips blog. Read Also : Know Why Content Marketing Is Important For SEO 4 Points To Consider When Creating A Great Content Marketing Strategy Today How To Deal With Debt By Doing Business Marketing Smartly?

Should You Consider Outsourcing Your Brand’s Marketing Campaign?

If you’re in higher management, you strive to make sure your marketing team is doing its best to market your brand and bring in leads to the sales team. Lest outsourcing becomes ponders publicity, keeping your organizational processes internally is crucial to you because you want to keep control over operations, and you want to keep costs at a decent minimum. Now you’ve realized that internalizing all of your online marketing efforts might not be working out as well as you’d imagined. Businesses that outsource marketing have specialized marketing services on their side, collaborating with them with every campaign and a new initiative to make sure it’s successful. Online marketing services are often more efficient than an in-house marketing team and, more often than not, more affordable. Systems are even created to make sure your brand still has control over activities and the reputation of the company. Outsourcing your marketing efforts can be a great option if you understand the importance of a powerful marketing campaign but don’t have the resources to do it by yourself. Who Can Benefit from Outsourcing of Brand Marketing Campaign? Many companies and brands decide to outsource their marketing activities to help them create brand awareness and generate leads. But certain businesses tend to use outsourced resources to implement their marketing agendas. Here are some of them. 1. Early-Stage Businesses Upscaling a new business is a challenging and stressful job. You have many decisions to make while developing new services and products. At the early stage of the business, business owners often concentrate their efforts on creating the product and do not have the financial power or the time to hire full-time marketing people. As the company prepares to launch their service, they need to develop a brand image. An outsourced marketing agency often handles the processes that design the style guides and website and creates the company logo. 2. Growing Companies When companies launch their service or product without problems, they often enter a high-growth phase to quickly bring supplementary marketing resources. Outsourced marketing services provide the necessary talent and resources to increase revenue growth without adding a lot of overhead. More often than not, businesses in growth stages cannot afford the time it takes to train and hire new staff members. Outsourced marketing firms or Virtual PA services provide expertise and flexibility during these growth stages. Often, venture capital firms invest in companies at this stage and use the influx of cash to accelerate growth through social media platforms, content marketing, SEO, and digital advertising activities. 3. Companies with Large Marketing Teams Global organizations hire hundreds, if not thousands, of marketing professionals to back their brand and sales initiatives. These enterprises will often use outsourced firms and professionals to provide crucial services. For instance, a company will hire outsourced professionals to promote an event, save money or launch a new project. Outsourced resources are often more affordable than in-house professionals. The company may want to skyrocket a specific product line and outsource for a short-term initiative. 4. Niche Companies Brands and companies that operate in specialty markets like engineering or biotechnology may find it challenging to hire in-house marketers with the experience and the know-how they need to create and launch content marketing campaigns. Outsourced marketing services often specialize in a specific niche market. They bring not only valuable resources but also experience in these unique markets. Virtual assistants, for example, combine technical expertise with marketing education or experience. These professionals work in leading organizations and have a greater understanding of the market than full-time professionals with little experience. When To Do Outsourcing? If you do not see the results you want from your in-house marketing team, then you should consider outsourcing. Your in-house team is working relentlessly with the goals set before them, but the results continue to be short of optimal. Staying on top of performance and campaign optimization isn’t easy. Often in-house teams have no time to optimize these campaigns for better performance, so they end short of hitting their goals. Evaluating the results of marketing efforts is critical to the success of a team not only in-house but for outsourced professionals as well. If it’s been a few months since your brand launched a great marketing campaign, it might be time to outsource marketing. a. Your Marketing Team Is Burned Out In marketing, there is graphic design, copywriting, SEO, website development, email marketing, lead generation, and so much more. How many professionals do you have in your team? Do you have someone assigned to each task involved in marketing, or do you have one marketing guru filling many hats? A copywriter can’t be a graphic designer and vice versa, but so many entrepreneurs expect so much from one marketing employee. One team member cannot meet the massive marketing demands in today’s market. b. You’re Always Running Out Of Time You’re planning a stellar email campaign this month, but your team ran out of time, so you reschedule it. You’re rushing to get the offer, the Facebook posts, and the blog posts out before Christmas. If you feel like you’re always running but never get anywhere, then it might mean you don’t have the necessary systems or strategies in place to run efficiently. c. You Lack Proper Strategy Getting things done might feel rewarding, but those things are time idlers instead of business generators when they are not part of an overall strategy. Posting on social or sharing a blog post is useless unless you have a purpose of reaching your goal. Sharing for the sake of staying active on social media platforms is not a real strategy. You feel the pressure of staying active online, so you ask your marketing team to ensure the social accounts are active always, but you don’t give them a genuine reason. As a business, you have income goals, but if you lack a proper strategy to meet those goals, then you might want to consider outsourcing digital marketing services. Summary That’s all about the logic behind considering outsourcing your brand’s marketing campaign. I hope the article was intriguing enough to make you understand why you should outsource the marketing campaign. The rationale is justified above along with specific situations to make your concept clear. Wanna clear any doubts? Drop your queries in the comment area below. Read Also: What You Need to Know When Outsourcing SEO How Legal Services Outsourcing Aids Law Firms and Legal Departments Balancing the Books with Outsourcing – Virtual Receptionists 9 Things Conservatives & Liberals Have in Common How To Reduce The Operating Cost of Your Business?

Ways On How to Advertise Coupon Codes in Social Media

For most e-commerce websites today, be it a small one or a big one like Verizon Wireless, Coupon Codes are essential to have the business advertised on the right portals. Most coupon sites promote your brand and keep it top in the competition with similar brands. If you thought that coupon codes essentially sacrifice your revenues to get more sales, you could be quite wrong. Sometimes, even a huge discount coupon code could help drive a major sales hike. The best way to get more traction with your audience and stand out is by using effective social media strategies. Wondering how to get it done? Check out here Set Your Goals : Before you start working on your promotional campaign on social media channels, it is crucial to set your goals. Apart from getting you new customers, coupon codes can also retain existing customers when you place them right on social media. There are many interesting ways to set up your social media promotional coupons. If you are intending to clear out stock, you could start a buy one get one offer. If you would want to do it on a regular basis, the best way to do it is by setting a weekly or monthly clear out sale for your social audience. Your weekly or monthly promo cycle could help your audience look forward to your posts on social channels. This also aids customer retention. By offering a promotion on the most popular product in your shop, you can attract new customers. Set specific goals and plan your coupon code offer that suits best. Here are some of the most popular offer types: Offer Types using coupon codes: Percentage off on a specific product - 20% off all shirts Percentage off on a sale cart - 5% off on your cart at checkout Dollar off on a specific product - $10 off on your first product purchase Dollar-off on a sale cart - Buy for $100 or more and get $10 off Free shipping coupon code Buy Two Get One offers or Buy One Get One offers Coupon codes promotion on social media at regular intervals would make your brand more popular and sought after. With short-life coupon codes, you can get a good brand following. Promotion helps you fix any market gaps that your brand might face. A perfect promo plan can help you work positively towards your goal. Create Your Coupon Codes : If you are using Shopify or Bigcommerce, creating your coupon codes is pretty simple. Amazon also offers a promo code feature that is designed for social media platforms. You might also consider using tools like Snipcart to create your coupon codes and promoting them. Platforms like Rignite offers one-stop for coupon codes on social media, you can create, share as well as track the effectiveness of your coupon code that you use. It does not matter how you create your coupon codes, what matters is tracking and monitoring the campaign to derive results. Designing Your Social Media Posts : It is important to create engaging and interesting social media posts to promote your coupon codes. When you schedule your posts, make sure that they go live at the same promotional period that you have set in the system All About Creating Your Promotional Posts : When you create promotional posts for coupon codes, place your coupon codes both on the image as well as text. When your audience sees your promotion, make it clearly standing out to help them see the value. Adding a sense of urgency like short-life coupon codes or setting up a set number of codes can help to make better conversions. Adding relevant hashtags also help to promote your posts and taking them up in the right direction. Spend On Social Media Advertising : Paid promotion on social media websites like Facebook and Twitter help reach your campaign to a specific target audience outside your main followers base. Micro-Influencers Promote Your Business : Micro-influencers are a great way to promote specific niche related coupon codes. Although their audience may be smaller in number they are usually more involved and attentive to posts. Promoted posts hold more value as the base audience are usually peers who trust the micro-influencer. To partner with micro-influencers, you can use Dealspotr to find your perfect match. Branded Videos Impact On Promotion : Another effective way to promote your coupon code is by creating relevant branded videos. One of the overlooked platforms to advertise your product is YouTube. If you find creating a video difficult, you could also contact a micro-influencer from YouTube to promote your brand. Famebit is one of the popular channels to connect you with the right influencer. Tracking and Measuring ROI : Always monitor your social media promotions to find out what works best for you. Tracking down the platform that brings you more conversions is one of the most effective ways to focus your time and money on what's most effective for your brand Social media is one of the places to find the right target audience for your brand. Instead of using bargain shopping websites like Groupon and Coupon.com, promoting your coupon codes on social media is the right way to target potential buyers. Read Also : Advantages And Disadvantages Of Coupon Codes In Your Business Ways To Spice Up Your Online Shopping Of Apparels 5 Actionable Mobile Marketing Tips That Drive Sales

What to Look for in a Transcription Service Provider

Accuracy and Quality :

Simplified Pricing :

Value for Your Money :

Confidentiality :

Qualified Personnel :

Scalability :

Credibility :

Value-Adds :

7 Proven Marketing Tactics to Increase your ROI in 2018

5 Importance of proofreading your website content

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

5 Tips for Marketing Your HVAC Business That Actually Work

Should You Consider Outsourcing Your Brand’s Marketing Campaign?

Ways On How to Advertise Coupon Codes in Social Media

What to Look for in a Transcription Service Provider

Accuracy and Quality :

Simplified Pricing :

Value for Your Money :

Confidentiality :

Qualified Personnel :

Scalability :

Credibility :

Value-Adds :

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7 Proven Marketing Tactics to Increase your ROI in 2018

5 Importance of proofreading your website content

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related