What to Look for in a Transcription Service Provider

Published on: 09 March 2018 Last Updated on: 06 November 2024
Transcription Service Provider

The demand for transcribers has been on the rise in the past few years. The challenge that most people who are seeking these services have is that they don’t know what they should be looking for in a reliable transcription service provider. Having a clear sense of your requirements is among the initial steps of getting it right. Are you striving to hit the timelines or you are looking for a cost-effective audio transcription service? You also need to ask yourself whether you are searching for value-ads to enhance the efficiency of your business or are you after the run-of-the-mill services. Each transcription company has its strength and weaknesses. You can get a rough idea of what to expect by looking at their website. You can also decide to send the service an inquiry about their specifics. Below are some of the elements you need to consider as you do your research.

Accuracy and Quality :

The first thing you need to evaluate is the quality of service that the company offers to its clients. You need an accuracy level of at least 99 percent if you are looking for reliable transcripts. The company can advertise high accuracy but its good to find out their guarantee about the same. For example, evaluate the quality control processes of TranscribeFiles.net audio transcription before you hire their services.

Simplified Pricing :

Check whether the company is providing a combined pricing structure for the services they offer. You may discover some hidden costs depending on the add-ons of your choice. Variable pricing makes it very hard for the customer to decide what he or she can afford.

Value for Your Money :

Value for Your Money

Ask yourself whether the transcription cost is realistic. Some of the charges that vendors impose are unbelievably cheap. However, you must be sure of the accuracy and quality before running for such cheap services. There is no need to take a cheap service that will force you to employ a second transcriber and waste a lot of money because of poor services.

Confidentiality :

Reliable transcription services should have rigorous internal processes. The company should have the ability to preserve the confidentiality that is contained in the audio subscription files to avoid any leakage of sensitive data. It’s wise to choose providers who have the ISO information security certificate if you want to have some peace of mind.

Qualified Personnel :

You need to look at the qualification of the people who will be transcribing your files. Subject matter experts, native speakers, trained quality analysts, and top university graduates are the best transcribers. The experience they have will guide them to pick on the soft transcription elements such as enhancing the overall quality of the product, cultural nuances such as colloquialisms, slang, and dialects.

Scalability :

In case you have sizeable projects, then you could be searching for a bulk transcription service online. It is wise to pick a service provider who has been handling such orders. However, the transcripts may come your way late and with several errors because of the existing inefficiencies.

Credibility :

The transcription service you choose should be able to verify who it claims to be. Go through some of their previous assignments to know what they can deliver. Also, read their testimonials and referrals and those of third-party websites.

Value-Adds :

Check whether the transcription company provides any complementary or supplementary services. It can be more cost-effective and convenient to work with a provider that offers other services such as captioning, translations, copyediting, and even proofreading.

In summary, choosing an audio transcription service is not an easy task. However, you can ensure the accuracy, quality, and security of your data by doing a lot of research. You will also be able to save yourself a lot of time and money in the process.

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Translation Business

Creative Marketing Strategies to Put Your Small Translation Business

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you. However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible. But you're just not sure where you should start when it comes to updating your marketing plan. In this post, we're sharing both print and digital advertising tips that you can't afford to miss out on. When you're ready to dominate your target market and outrank your competition in the search engine results, keep on reading. Start with Your Website Especially when you're running an international business, you need advertising tips that can reach everyone on the globe -- at the same time. In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages. In other words? Even though you're running a translation business, it doesn't change the fact that nearly 3/4 of consumers say they prefer to read content in their first language. Start by looking for the right tools and plugins that will automatically change your site's language to the language of the user. But don't stop there. Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average. Pop-ups, autoplay features, or just sites that take forever to load won't cause them to click away after three seconds. This helps you rise in search engine rankings. First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they're looking for as fast as possible. If you're blogging (more on that in a minute) make sure you've taken the time to properly categorize your past posts. Above all, keep your homepage engaging and organized, like on this website. Finally, don't forget to include your company's contact information on not just the homepage, but every page of your internal website. Remember that consumers won't always come to the homepage first. Don't make them hunt around on your site to find out how to get answers to their questions or sign up for your services. Blogging and Guest Posting Now that we've covered how your website will drive more customers to your translation business, let's talk about how blogging can increase your site visitors by around 300%. We understand that blogging is a lot of work -- and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it? First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand. Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site. This means that you'll be able to outrank your competitors in the search engine results. Plus, you'll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages. Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords. By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you're selling. But blogging alone isn't enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time. Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry. Other Key Digital Advertising Ideas Of course, your digital marketing strategy shouldn't begin and end with site design, blogging, and guest posting alone. There are a few other digital marketing tips you should take into consideration, too. Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market. Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased. Make sure you frequently read and respond to these reviews -- yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously. Social media is also essential in the online marketing world. However, especially since you're a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on. Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night. Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales. E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form. Offline Advertising Tips for Your Translation Business Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn't mean that you can completely ignore print marketing or offline marketing in general. Now, let's take a look at some seriously effective marketing ideas that don't require an Internet connection. Host an Event One of the best ways to get your name out there is by hosting an event in your local market. You don't have to spend a lot of money in order to increase your brand recognition -- you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a "language night" at a local school. Focus on event spaces that have a global feel -- even having a "movie night" where you show a popular international film could work. We suggest handing out promotional products at these events. This way, even if attendees don't need translations services now, they'll know who to call when they do in the future. Don't Underestimate Mailings Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea. People love getting "snail mail," especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate. When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long. You could also include a paper card with a discount code. The same goes for simply including a physical coupon offering them a percentage off of your services. Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition. It's all about building a personal connection between you and your leads. Grow Your Translation Business with These Tips We hope that this post has helped you to better understand how to market your translation business both on and offline. Remember that conducting thorough market research -- and knowing when to ask for the help of a professional marketing team -- will take you a long way. Looking for additional advice about how to build your brand? Want to ensure you're creating evergreen content that your market will love sharing on social media? Want to understand how good web design increases your conversions and grow your traffic? Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice. Read Also: What To Look For In A Transcription Service Provider

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Digitalization in Marketing

5 Benefits of Digitalization in Marketing

Marketing is an integral part of any business. It is the bridge that connects consumers to products. You want consumers to purchase from you and trust your company as a business owner. So, you can undermine the value of good publicity for your company. Globally, companies are willing to spend trillions of dollars to work on their marketing plan, including working on witty commercials, socially aware campaigns, and even constructing a user-friendly website convenient for consumers. Therefore, digitalization in marketing is no less than an asset for any flourishing business. This digitization brings profitability and visibility and helps your business grow in exchange for minimal effort. But the perks of going online don’t end here. Buckle up and learn more about the advantages digitalization in marketing has brought. 5 Noticeable Benefits of Digitalization in Marketing 1. Accessible Digital Tools There was a time when putting up an advertisement was tedious. You had to make several stops along the way to find a reliable advertising company, think of a catchy billboard sign, and negotiate a price. This task was also risky since you get one shot to run a proper advertisement in exchange for a handsome price. In addition, if your commercial contained a mistake or a typing error, it would cost an additional fee to get that corrected. However, in the age of digitization, you no longer have to deal with this to spread the word about your business. Platforms like the DigitalSupermarket have all the digitalization in marketing packages you need to create and manage great online advertisements. So whether you’re looking for ways to upgrade your SEO, build your content, or need a nifty tool to make your company popular in social spaces, you can find them here. By browsing through the different prices, you can match with a platform that goes nicely with your budget and get to work right away. 2. Saves You Money As a business, you want to save every penny running your business. That is because maintaining a company is expensive. To have a flexible budget, you need some cash in hand. Therefore by relying on types of digital marketing, you get an opportunity to save money by choosing cost-effective ads. For instance, while opting for a pay-per-click advertisement, you can choose from spending less than $500 or staying within $1,000 to determine the number of ads you need and how frequently they should target consumers. Alternatively, social media marketing also offers minimal costs. You may need to spend a small amount to use applications to schedule your posts online and create a social media campaign, but you don’t need to break the bank. By going on Twitter, Facebook, or Instagram, you can quickly post content about your company and display products by going on Instagram live or Twitter to tweet more about your business by sharing relatable hashtags. Saving money allows you to spread your wings, continue posting quality content, and use your money to work on other projects. So now you’re no longer obliged to spend thousands of dollars to make your company visible and expand.       Related guide: Importance of Storytelling in Social Media Marketing 3. Let’s You Cultivate Consumer Trust A customer trusts any company based on two factors. One is that the business produces quality goods, and two, the company makes an effort to connect with them. Your culturally sensitive ads will work only for a short time if you only produce conventional ads but don’t bother keeping in touch with your consumers. You need to make customers feel important and feel as if they’re essential to your business. Therefore, through marketing techniques like personalized emails and introducing loyalty points, you can build an understanding with your client. Digital marketing analysis also allows you to check on your consumer’s habits, so when you’re curating an email for them, you know what their favorite products are and reference them in the mail. This makes the email relatable and shows the customer how much you care about their choices instead of sending a generic happy holiday greeting card. Try to put consumers with similar purchasing habits into one subscriber list to generate leads and offer the same seasonal discounts. Loyalty cards are another great way to ensure you’re keeping tabs on your clients. By asking your consumer base to subscribe to your business and provide their details, you can create unique digital cards which redeem loyalty points. With every purchase, a consumer gets points which should give them access to gifts, free samples, and deals encouraging them to buy from you more. 4. Allows You To Compete On A Wide Scale Whether you’re a small business or a large booming industry, you can compete with anyone, anytime, by using digital marketing. Online spaces work differently. To gain an edge over your competitor, you need to know how to make content, build SEO, make sure your website is easy to follow, and follow hot trends. These include creating a tik to video or donating to social causes. When you’re online, the size of your office, number of employees, and duration of your business are meaningless. It all falls to where you rank on the search engine results, the consumers you attract, and how smart you are in utilizing keywords in your content. Once you manage your business online, you can quickly build a reputation and even earn a high net worth. Therefore, get used to digital marketing if you’re trying to make a name for yourself without going overboard with spending an exuberant amount.        Related guide: What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? 5. Your Progress Is Measurable Tracking how well you did with your marketing campaign is imperative since you want to know whether you got a high turnover rate or not. Unlike traditional billboards, where you can’t track the number of views, digital marketing comes with metrics. Tools like google analytics provide you with an optimal breakdown of your marketing tactic. For example, you can see the number of comments, likes, shares, and even purchases your business got. This can help you make a graph and deduce what marketing tactics benefit you every year and what month always gets you new leads. For instance, you may notice that your products sell well during the holidays, and your social media posts also get shared more around the same time. So you can study what aspects of your campaign spoke to consumers around that period. As a result, you will have a better idea of what you need to do for your company. When you learn about the return on investment your campaigns generated, it helps you map out new plans, work on your SEO, and discard methods that don’t yield results, saving you more money. You flourish when you’re no longer in the dark about how well you’re doing as a business. Final Thoughts Digitalization in marketing has taken the world of business by storm. It has brought benefits that traditional marketing can no longer compete with. By going online, you can find your consumers, get their trust, become visible, get ahead of your competition with no fear and ultimately gauge where your business stands. There is nothing better than enabling your organization to find a stable footing in the marketing sector as a business owner. In addition, digitalization in marketing also pulls back costs. It helps you design a budget that prevents your company funds from getting drained. So instead of spending thousands of dollars on marketing with a few hundred bucks or at most less than $5,000, you have a strong campaign ready for launch. Read Also: Effective Ways to Utilize Digital Marketing How to empower Your Small Business through Digital Marketing? Advantages of Search Engine Marketing in Tulsa 6 Reasons Why Infographics Are Important in Media Marketing Benefits of Having a Strong Digital Marketing Program

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Brand monitoring

How to Monitor Your Brand?

On the Internet, to be particular on social media, everyone and anyone can share views about your brand. One thing you need to understand is that this information will reach a vast audience. Most of the information that people share on social media go viral. Brand monitoring is the best way forward if you want to keep on top of this information. What is brand monitoring? Brand monitoring refers to the process of monitoring several channels to find out various mentions of your brand and asses what people have to say about your products or services. It can include complaints on social media or a newspaper article about a merger, among other things. The role of brand monitoring is to respond and act on the mentions you get. It can assist you to jump on good publicity or spot a crisis before the situation worsens. It will also give you valuable insights on how the market views and talks about your products. We can also define brand monitoring as a business analytics process that monitors various channels on the media or web. It helps users to get information about the brand, products, and all the things that are connected to your brand. It will allow you to monitor the reception and reputation of your brand by your target demographic, consumer base, and the general public. You have to strategically and regularly investigate online resources and media to help you react to the various sentiments your brand and of your competitors experience. You have to proactively monitor the reputation of your brand and react to customer and press concerns to enhance trust in your brand. Why do you need to monitor your brand mentions? Identifying and Addressing Infringers: These people always look at the popularity and name of your brand to ride on it. Web monitoring will help you to identify these infringers who adopt confusing domain and brand names that resemble yours. Trademark law protects brand owners and consumers against such unfair competition. The good news about brand monitoring is that it will help you to enforce this practice. Addressing Consumer and Competitor Protection: Brand monitoring will help you to respond to both positive and negative sentiments from consumers. Most customers express their feelings on complaints, sites, forums, or social media. Also, it will help you to monitor the competition representation of your brand in terms of negative reviews and comparative advertising. What monitoring tools are there on the market? The market has so many social media monitoring tools that you can use to track your mention. Some of them include; Famm.io Famm.io is one of the best social media and web monitoring tools. It is an effective tool if you want to know what people think about your brand. The tool will show you the resources where your brand is mentioned most of the time. It will show you the best resource when it comes to brand mentions. Find out the places where people just watch and where people communicate most of the time. LexisNexis Print media and tracking broadcast are quite tricky unless you have people reading all the newspapers and watching all channels. LexisNexis is one of the best tools for monitoring these two elements. They will assist you in tracking mentions on several publications and in analyzing the results. Source LexisNexis is a big organization, which helps some of the biggest brands explore analytics, data, reporting and monitoring. It helps in identifying the quickest trends and news breakouts (viral content) and informs brands of advertising opportunities. The smart and easy interface helps brands understand metrics and take detailed steps as to the nest strategies. Google Alerts Google Alerts is an easy and free social media monitoring tool. You will need to input a keyword and you will get an alert when a person uses it on the website. It offers mentions but has no long-term overviews and analysis. Google Alert is an absolutely free tool that will help you get mentions about your brand in a small, yet significant way. Please do not expect this tool to be as powerful or potent as some of the best ones on the list. It is free and should be expected to be basic. TweetDeck This tool is great for community managers who use Twitter but also does brand monitoring through Twitter. Setup search columns to give you live feed once the things you specify get mentions. A free tool is ideal for brand mentions. This was an independent tool, which was later acquired by Twitter. This is a great platform to align your Twitter mentions and activities. The dashboard is clean, precise and easy to use. Once you start using TweetDeck, it will be difficult for you to go to other platforms like HootSuite, Buffer or anyone else. Why Famm.io stands apart from the crowd? Over the last three years, I have used several brand-monitoring tools on the market. What makes Famm.io stand out is the multi-functional capabilities. You are not only allowed to see your brand but also integrate content resources and competitor strategies in your dashboard. If you are looking to run Influencer Marketing campaigns, Famm.io helps you find your brand mentions not only on search but also on social. However, for me personally, the best part about Famm.io is the possibility to reach out to different Content Creators. You can look for content creators, not only in your niche but also in different niches. The capabilities of Famm.io can help your brand manage its online reputation in a successful manner. It can also help you reach disgruntled users or employees before they can do too much damage. This will help brands maintain good relations with their audiences and tackle PR nightmares before they get too big. Conclusion: Brand monitoring became a trend in a recent couple of years. It brings value as a marketing and PR component as well as a steady approach for brand awareness strategy. What can be more important than benefits for users, a brand’s value and its reputation? Overall, tools enumerated above are trustworthy enough and good for analysis and building marketing strategies and social media campaigns. All of these online assistants insulate from the needless search offering the selection of on-demand features. Read Also: Winning Tactics To Build A Competitive Service Delivery Website Reasons Why You Should Implement Wireless Monitoring System

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