Importance of Web Push Notifications in Search Engine Optimization

09 June 2018

If you are concerned about getting your website ranked high up in search engine results, you will need to pay special attention towards the web push notifications. It has been identified as one of the proven methods available for you to secure higher positions in the search engine rankings.

Why search engines pay attention to web push notifications as a ranking parameter?

First of all, you must understand why all the leading search engines such as Google and Yahoo have started paying attention to web push notifications as a ranking parameter. Every single business that exists out there in the world is equipped with their loyal customer bases. Your business will have such a customer base as well. Those customers will visit your website on a regular basis to see what you have got for sale. Those customers are concerned about what your brand has got to offer. This ensures repeated traffic to your website. When you are having a bigger customer base, you will be able to end up with better conversions as well. You can allow web push notifications to provide the latest updates to your customer base. Then you can increase their chances of coming to your website. This can be considered as the main reason why search engines tend to pay special attention to web push notifications.

Below mentioned are a few examples, which indicate how web push notifications are capable of providing tremendous assistance to you with increasing your rankings on search engines.

1. They can assist you to create a marketing list:

If you are looking for a convenient method to create a marketing list, web push notifications will be one of the greatest options available to consider. It is an extremely easy task for the people to sign up to receive web push notifications. They just need to allow or block, once they are prompted with the notification. As a result, any business owner can instantly transform a visitor into a subscriber of the website.

The web push notifications are effective and impressive when compared to landing pages and marketing emails. People in today’s world rarely tend to go ahead and complete the lead generation forms on the landing pages and emails that they receive. By taking a look at the conversion rates, you will be able to get a better understanding of the above-mentioned fact. However, it is possible to engage in an effective and efficient marketing campaign. This has impressed the search engines as well.

2. They can help you to drive repetitive traffic:

Another obvious benefit associated with web push notifications is that they are in a position to drive repetitive traffic towards your website. You just need to send out a push notification when there is an update. Then your loyal customer base would come to your website in order to see what the update is all about. With this, you can easily increase the traffic that you are getting on the website. The best thing about web push notifications is that it can help you to drive relevant traffic towards the website. Therefore, every single visitor that comes into your website will be in a position to contribute towards your business at the end of the day. This can be considered as another great reason available for the search engines to provide more attention towards your website when determining the search engine rankings.

3. They can increase your chances of growth in the future:

If your business becomes successful in creating a loyal customer base, you will be able to increase your chances of growth in the future as well. That’s because the loyal customers come back to your website on a regular basis and purchase the products or services that you offer. This can add tremendous value to your SEO strategy as well.

When your web traffic is increasing, many other important parameters that define your SEO strategy will be impacted. Pageviews, average session duration and bounce rates are perfect examples of such parameters. From one of the recently conducted experiments, it has been identified that the push notifications are linked to the highest click-through rates. In other words, the click-through rates associated with web push notifications is in between 12% and 21% on average. This is obviously better than email marketing campaigns, where the click-through rates are below 5%. Due to this reason, search engines tend to pay special attention to the availability of web push notifications on your website.

4. They appear directly on any device:

When you go ahead with a traditional email marketing campaign, your customers will need to open their mailboxes to see what you have sent. Due to this reason, you will be able to get the results of your email marketing campaigns after a couple of days of sending out the emails. This hassle can be eliminated effectively with the assistance of web push notifications. That’s because the web push notifications that you send out will be displayed instantly on any device. For example, the Chrome push notification is displayed in the bottom right-hand corner of the computer display. They are instantly displayed on mobile devices as well. Hence, your chances of getting quick results from the web push notifications are extremely high. Due to this reason, search engines tend to give more priority towards the push notifications.

5. They can reach a wider audience:

You must also keep in mind that the web push notifications are in a position to reach a wider audience. All the major browsers that you can find out there on the internet, such as Safari, Firefox and Google Chrome support push notifications. Therefore, you will find it as an easy task to spread your message to a bigger audience with minimum effort. Search engines have identified this as a powerful factor and give more priority towards your web rankings.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Understanding Search Engine Optimization

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Why Is An SEO Services Company Better Than Others?

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As a result, most SEO tips you'll come across in SEO services are toward getting noticed and ranked by Google. Almost all SEO agencies have services that comply with the requirements of the Google search engine. However, others, companies, or individuals cannot keep their customers because they use SPAM to try to manipulate Google's search engine. Google estimates that 70% of all SEO service providers have never understood the Google algorithm and have yet to learn how to rank a website naturally. In other words, these providers are based on quantity, not quality - they sell so-called SEO strategies to as many customers as possible at reasonably low prices. No book, course, video, blog article, or any other source is available where strategies that work can be learned. These SEO strategies are proprietary and too valuable to give anyone at any price. Thanks to these SEO strategies, which companies apply, clients can dominate the local or national market. An SEO Services Company Follows Google's Rules SEO services are applied depending on the company's field of activity. Thanks to some SEO tests, a monthly promotion fee can be established for any website model through checks at the website level. Of course, an SEO services company that wants to be serious will respect Google's rules because it cannot afford to take risks, especially regarding a company's website! GAMIT will constantly develop clean and ethical SEO strategies that work long-term. That is very important for any professional company! Anyone who still uses dubious methods or SPAM knows very little about SEO or what SEO is. How Do You Know if an SEO Strategy Is Working? First, you need to track all kinds of SEO statistics and use powerful software to track a website's position for different search terms. You will receive free access to such software from the SEO agency you hired for SEO services and can follow your website's evolution. 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That you, as a visitor, will be able to see the relevant pages that will appear as a result of search engines based on their importance and authority. A page's authority can be increased by adding internal links and backlinks. By hiring SEO services, you will get the help of real specialists at a fairly reasonable price. A professional representing your brand or business is the best way to get off on the right foot in today's market. Remember the importance of compatibility with mobile devices. You can talk to SEO specialists about design and ways to promote your website. Web Promotion, an Indispensable Service An SEO services company will offer web promotion tactics, actions, and techniques that generate organic traffic (visitors) to your website. Nowadays, web pages provide numerous benefits to business owners. For some online businesses, websites are storefronts for selling goods and services. 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Things to consider while doing SEO

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Importance of Web Push Notifications in Search Engine Optimization

1. They can assist you to create a marketing list:

2. They can help you to drive repetitive traffic:

3. They can increase your chances of growth in the future:

4. They appear directly on any device:

5. They can reach a wider audience:

How to Monitor the SEO Health of Your Website

Top 9 Factors To keep in mind before Choosing A Web Host

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Understanding Search Engine Optimization

Why Is An SEO Services Company Better Than Others?

Things to consider while doing SEO

Importance of Web Push Notifications in Search Engine Optimization

1. They can assist you to create a marketing list:

2. They can help you to drive repetitive traffic:

3. They can increase your chances of growth in the future:

4. They appear directly on any device:

5. They can reach a wider audience:

Share this Article

How to Monitor the SEO Health of Your Website

Top 9 Factors To keep in mind before Choosing A Web Host

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

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Follow Us

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