Best SEO Practices Melbourne Businesses Should Follow

Published on: 24 November 2020 Last Updated on: 06 August 2021

Melbourne is the state capital of Victoria, located on the southeast coast of Australia. It occupies much of Port Phillip Bay’s shoreline and spreads into the hinterlands and second only to Sydney in terms of population, with five million people calling it home. It is also one of the biggest financial contributors in Victoria and Australia as a whole.

Melbourne’s economy is highly diversified, with strengths in finance, manufacturing, tourism, and other sectors. The city’s economy can also be described as advanced, with many industries engaged in the latest business strategies. Search Engine Optimisation (SEO) is front and center in this setting, allowing many brands to adapt to changing consumer behavior.

Best SEO Practices Melbourne Businesses Should Follow

Below are the latest practices in SEO service in Melbourne best that business owners and entrepreneurs should know.

Optimize Your Website for Users and Search Engines

Your website’s content should cater to the needs of your target users and the criteria of search engines, and in that order. Search engines are designed to provide the best experience to their users, which you also want for your website and your brand. This means that you could not have one without the other and that the user is the driving force behind all of it.

Research Your Keyword Properly

Keyword research is one of the most important components of an effective SEO campaign. It tells you what search terms are mostly used and helps you focus your SEO efforts more effectively. In addition, it allows you to gauge how well other brands are doing in these search terms so you can pick one where you will be more competitive.

Optimize Your Website for Mobile Users

Smartphones are getting smarter, more powerful, and increasingly being used by consumers when browsing the internet. In fact, studies show that over 50% of website traffic comes from mobile users. This means that if you want to widen your base of customers, you must make your website as mobile-friendly as possible with an effective SEO campaign.

Optimize Your Loading Speed

Perhaps the biggest draw for online shoppers is the unrivaled convenience that the internet offers. However, loading speed has much to do with this benefit. If your pages take a while to load, users will abandon their purchase, application for a newsletter, or whatever it is that they are doing on your website.

Not only will this hurt your brand immediately, but have long-term negative effects as well. That is why making your website faster, and more responsive is extremely important. There are many ways to increase your page’s loading speed, from compressing images to deleting unnecessary plugins to enabling browser caching, all essential components of SEO.

Get High-Quality Backlinks

Search algorithms have gone through many updates, but one thing remains the same: backlinks are very important when vying for high rankings. High-quality backlinks are clear signals that your pages are relevant and offer much value to users, and this is what search engines are looking for.

Do Not Forget Internal Linking

Backlinks are important, but internal linking is also essential for a website to rank highly in search engines. Internal links help sort out the information hierarchy in your website, allowing search engines to gain a deeper understanding of your page’s content. If executed properly, internal linking can help drive more organic traffic to pages that need a boost.

So head out to find the agency providing the best SEO services in Melbourne. Clearly, it will benefit your business.

Read Also:

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

View all posts

How to create cornerstone content for your website

If you’ve been running your website for some time, accumulating lots of different pages, tackling different angles and creating a rich variety of resources, you probably have a good idea of what your most popular pages are. The problem is, someone else landing on your site for the first time doesn’t. Could they get from the homepage to your top-performing pages in just one or two clicks? Or are they only going to find them through luck, clicking around randomly through your menus (which is unlikely with today’s fondness for instant results) or a Google search that directs them straight to that page? Letting your readers and Google know what the most important and valuable pages on your website are is what creating cornerstone content is all about. Here we take a look at what it is, why it’s so important for SEO, and how to implement a strategy to make the best possible use of it. Putting your best foot forward An excellent example of a high-value post that could get overlooked by a new visitor is a particularly informative blog post you wrote several years ago. If a new visitor lands on your homepage and clicks on your blog, they’d likely have to scroll down and click through to ‘older posts’ multiple times before they get anywhere near this page – and as the saying goes, ain’t nobody got time for that! These top performers are your cornerstone or ‘evergreen’ content. Like the architectural term, the cornerstone is the foundation that all other parts are positioned against and aligned with. The idea is to get all those top performers in one place where they can dazzle your readers and have them coming back again and again. By fleshing out your cornerstone content page into an unusually lengthy post, you're creating a veritable treasure trove of useful information for your readers which they can use to easily access all the other content on your site that may interest them. In just one page, it gives them an overview of everything your site has to offer, with enough information to brief them on what each section is about while leaving them hungry for more – which you will supply with just one easy click. A rose by any other name Cornerstone content goes by quite a few monikers. Evergreen content, long-form content, massive value posts, pillar articles… whatever you call them, they're the content that keeps on giving. It’s the kind of content that remains relevant (either because it covers unchanging facts, goes into exceptional detail, or because you regularly update it) no matter when the reader discovers it. And, of course, it’s the kind of content that gets you noticed and rewarded by Google because so many visitors find it useful and spend time reading it. Speaking of which… Why Google loves cornerstone content Google uses many metrics to measure the value of a particular page and decide where it deserves to rank in their search results. Which keywords are used, how often and where is just one of the factors their algorithms take into consideration. How much time a user spends on a page before clicking away is a good indication of whether that page answers their query or not. A page which consistently gets clicked away from in just seconds is clearly not answering the user’s question and will quickly see its ranking for that search term drop. Whether the page loads quickly and how it’s linked internally to the rest of your website are also considerations. Great cornerstone content can also help you take on keywords that have a lot of competition and would normally be pretty hard to rank for. Cornerstone content strategy When you're building a new website, structuring your site around a few major keywords (generally two to five, depending on the nature of your niche) is a good place to start. For each of those keywords, you want one fat, juicy cornerstone article that links out to smaller posts which discuss a certain aspect in more detail. If you're relatively new to SEO and aren’t yet sure what keywords you should be aiming for, get a good SEO company on board at this point to help you identify them. Whenever you write a new article, it should tie back to its corresponding cornerstone piece. Aside from making it easy for your readers to navigate to the topics they're most interested in, it also lets Google know this page is important and will increase its chances of ranking in searches. If you have an existing website, you can take the same approach and work backward. Pick the top three to five pages you’re the proudest of and want your visitors to see the most – those will become your cornerstone pieces. Going forward, make sure new posts tie back to their cornerstone piece and start updating older pages systematically to do the same. One of the awesome things about cornerstone content is that although it’s one of the best ways to improve your site’s SEO, it’s not very technical - so anyone who can build their own website can take advantage and get the rankings they deserve. Read Also: 5 Things You Are Not Checking In SEO But You Should! 5 Inexpensive Tips On How To Scale Your SEO Business

8 Tips For Hiring The Right PPC Agency

If you’re looking for a way to drive more leads and sales for your business, you may be considering hiring a PPC agency in Toronto. Pay-per-click (PPC) campaigns can be an effective tool for driving targeted traffic to your website and generating conversions. However, it’s important to choose the right PPC agency to ensure you get the best results from your campaigns. In this blog post, we’ll discuss tips for hiring the right PPC agency. Here Are Eight Prime Ideas For Hiring The Right PPC Agency Let us dive in: 1. Define Your Objectives Before you start looking for a PPC agency to hire, it’s important to take the time to define your objectives. What are your goals? Do you want to increase website traffic, drive conversions or boost brand awareness? Or do you have multiple goals that need to be achieved? Knowing exactly what you want from the agency will help you find the best fit for your needs. Additionally, having an understanding of your own internal resources and capabilities can help you determine what kind of agency you need to achieve your goals. Once you know what your objectives are and what type of help you need, you can begin the process of researching potential agencies. 2. Do Your Research The other step should always be to do your research. Start by searching online and looking at reviews of different agencies. You should also check out the websites and social media profiles of the agencies you’re considering. This will give you an idea of their expertise, and the types of services they offer. It’s also important to read up on industry news and trends to make sure that the agency you’re considering is up-to-date with the latest changes in PPC. Doing your research can also help you find a few agencies you’d like to contact. Make sure to take your time and evaluate the options you have. 3. Consider the Size When it comes to hiring a PPC agency, one of the most important factors to consider is the size of the agency. A larger agency may have more resources, experience, and expertise to draw from when managing your campaigns. However, a smaller agency may provide a more personalized approach that you may prefer. It’s important to assess the size of the agency and consider if they have enough resources and capabilities to provide you with the results you’re looking for. Think about the size of your budget and the scope of your campaigns to determine what size of an agency will best fit your needs. 4. Check Their Case Studies It's important to take the time to review their case studies. Case studies are an important way to gain insight into the strategies that a PPC agency uses to achieve results for its clients. Ask the agency for links to their case studies and review them. Ensure they have experience with clients similar to your business in terms of size and industry. This will help you get an idea of the results the agency can deliver for you. Additionally, don’t be afraid to ask for further details about the case studies. This will help you better understand the campaigns and how successful they were. It can also help you decide if the PPC agency protects your data and is right for you. 5. Make Sure They're Certified Another important criterion is to make sure that they're certified. This is especially true if you're looking for a PPC agency in Toronto. Many agencies claim to be experts in the field but may not have the necessary qualifications or certifications to back up their claims. Look for certifications from major search engines such as Google and Bing, as well as professional organizations. Ask the agency directly what certifications they hold and check to see if they are legitimate. A certified PPC agency will be able to provide you with the best service and ensure that your campaigns are run in a compliant manner. 6. Find out About Their Clients When researching potential PPC agencies, one of the most important questions you can ask is who their clients are. Knowing who the agency currently works with will give you a good indication of their experience and success in the field. You should also look for clients that are in the same industry as you. It will give you a better understanding of how well they’ll be able to service your own needs. When looking at the client list of a potential PPC agency, you should also consider their level of involvement with each client. Ask them how long they’ve been working with the client and what types of services they provide. Also, make sure to look out for any awards or industry recognition they may have won while working with that client. This will give you a better idea of their capabilities and how well they’ve been able to service their other customers. 7. Check Their References When you’re looking for a PPC agency in Toronto, it’s important to make sure you check out their references. A reputable PPC agency will be able to provide a list of clients who have had positive experiences with their services. Ask the agency for a few contacts you can talk to and get feedback from. Make sure to ask if the agency was able to meet its client's expectations and goals. You should also inquire about the customer service they received and the quality of results they achieved. Gathering feedback from former and current clients is a great way to get an inside look into the work of the agency and its capabilities. 8. Get a Proposal Getting a proposal from potential PPC agencies is an important step in the hiring process. A well-crafted proposal can give you a better understanding of the agency’s capabilities and how they plan to help you achieve your goals. When requesting a proposal, provide the agency with a clear list of your objectives and expectations, as well as any relevant data or information about your business and current campaigns. This will help them create a more detailed and accurate proposal for you. Conclusion When it comes to hiring a PPC agency in Toronto, there are many factors to consider. By following these tips, you can ensure that you are making the right decision for your business when hiring a PPC agency. Remember to carefully review the proposal before making a decision. Good luck! Read Also: Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions? To Increase The Speed At Which Google Analytics Compiles Reports – What Action Could Be Taken? Quality Of E-Commerce Data Entry Services- Whether You Should Invest In Them?

Ways to use Google analytics to find content ideas

Data is one of the most essential aspects which is of high importance to analyze any trend or other matter. For any marketing campaign, the company relies on statistical data massively. The companies which analyze data perfectly and more efficiently are said to understand the customers better. Though data is mostly used to inform SEO, PPC or social campaigns, it can also be used to find better blog content. In today’s world, content marketing is one of the most effective online strategies and small entrepreneurs are working very hard to survive in the business world against giant companies. Thus it is evident that they should come up with new content ideas for betterment. In this article, we will see how Google analytics can be used to come up with better content ideas. Few methods to use Google analytics to find content ideas Find the popular blog types: Try to find the trending blog posts which will provide a way for new ideas for content. The most popular blog posts can be found on the dashboard of Wordpress. This will provide the benefit of knowing what is trending and anyone can plan the blog accordingly. Popular post categories: If you want to know which category of your blog is the most popular, you can know it and thus try writing on those categories for better publicity and success. Though Google Analytics does not allow you to see directly which blog categories are most viewed by default, it can be done. To do this, you need to enable custom dimension tracking on your site. This will make you see which categories of your posts are most viewed and liked. Most searched keywords: You should have high-quality content to rank well or your posts will be lost down due to changing search algorithms. It is easy to come up with some content ideas by gathering some low hanging SEO fruits. If there is any search bar on the site, you can easily look for the keywords which people search for when they look for your blogs. This will help you to write your content accordingly keeping in mind what the public is demanding, and this will bring you immense success. To do the task in Google Analytics, go to behavior > site search > Search terms to finally locate these keywords and you can plan your content accordingly. By knowing the keywords you can plan your topic and know the lags that you were having in your content before. The search term reports will also give you the idea about what the viewers are looking for and you can choose the idea of the content depending on that. Intent of keywords: Google wants to serve its users in every possible way. It provides value to its visitors and thus provides various options. If the keywords given in your post are matched by the need and intent of the users, then it will make your post more useful and will increase the rank of your page as people will start liking your post more and this will bring you success in the field. There are basically four types of keyword intent that anyone should be aware of: Navigational, Informational, Investigational Transactional. These types of keyword intent can help anyone to write posts and fix their keywords accordingly to attract more users and more readers and establish the content widely. To discover the intent of the users visiting your site, you can look for your search queries report by going to Acquisition > search console > queries. Thus it can be said that you should focus on the keywords so it can match the intent of the users and your posts can be viewed by many users. You should stick on the keyword intent type following your category and content. So, for a better result, focus on the right set of keywords and see your posts getting viewed massively and see the number of views in your posts increasing day by day. This step is very helpful for coming up with content ideas and succeeding in the field of content marketing. Advanced segment: Another most productive way to get writing ideas with the help of Google analytics is that a special question advanced segment can be created and this segment can be used to identify the question and answers of the customers. The procedure is given below: Click on advanced segment > click new custom segment> click to box next to include> find and enter keywords which will indicate a question > click “add or statement” and add another keyword that would indicate a question. This can also be helpful to get writing ideas and this will benefit any content page to succeed and establish itself remaining ahead of the others. To know about other various advantages of Google analytics which can help us to come up with various ideas can be found on the internet or contact SEO company. Google Analytics is very useful for performing various online operations and is a friend on whom we can rely on. These ideas can prove to be very helpful for the small business organizations as it may give them ideas for better contents to fight against the well-established and powerful organizations. To rank higher than others, the content should be well written and of high quality to come into consideration by the viewers and to increase the popularity of your posts. For any content management team, it is very important to take care of the keywords and the most typed words. If the keywords of the topics are matched with the searched words of the users, then there is a high chance that your post may be shown at the top rows and there is a chance that your blog will be viewed. These points will help you with ideas to write better contents with the help of Google Analytics and will bring your webpage more success and acknowledgment. Read Also : The 10 WordPress Plugins Every Successful Blogger Uses Avoid These 5 Mistakes Before Starting An SEO Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer

Best SEO Practices Melbourne Businesses Should Follow

Best SEO Practices Melbourne Businesses Should Follow