Digital Marketing: Utilize Facebook to Support Your Hospitality Business

29 June 2018

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Office Management: Hoteling vs. Permanent Seating Assignments

Hoteling office space is an office setup that requires employees to reserve a sitting spot ahead of time depending on the type of work they need to do. It operates like an actual hotel where you have to book a table even if the whole hotel is unoccupied. Hoteling is the best solution for a company that wants better control of office space. The COVID-19 pandemic forced many people to work from home. As companies start reopening, it is essential to use an office system that makes the employees feel like they are still working remotely. It allows workers to reserve the spot they work comfortably, unlike the permanent sitting arrangement where they do not choose working space. Read on to find out why hoteling office space is the way to go for employee satisfaction. Promotes Working From Home Experience Many employees have found working from home enjoyable and convenient in many ways. Adopting hoteling office space is a better idea to encourage the workers to work from the office where they can socialize face to face with colleagues while observing social distancing. Additionally, adopting this type of office management will help those employees who prefer working from the office to consider working remotely. Hoteling Promote Networking Removing the structure of permanent seating arrangement will encourage employees to move freely and collaborate with other workers naturally. Coworking promotes the creativity and productivity required for the success of your company. Also, all employees are not the same; some work well in silence and isolated working space while others do well in a group. Hoteling office space will enable each person to work from a convenient working place. This concept will work better if you have several workspaces where an employee will reserve a workspace depending on the task. Improve Office Management and Lower Expenses Assigning a desk to a worker who can comfortably work from home is unnecessary. Hoteling office space enables the management to do away with unnecessary space. A company needs to consider workflow and the number of employees who work from the office daily. Reducing the office space will result in low power consumption, rent, and other costs. Lowering the operation cost of a company will increase profit hence business expansion. Hoteling enables companies to hire more employees without increasing the office space. More workers will increase productivity without necessarily increasing office space costs. Promotes Morale and Equal Office Access Hoteling office space can offer a chance for the workers to give ideas when planning on a possible layout. If employees feel that their opinions count in a company, their morale and loyalty will increase. Motivating your employees can result in an increase in productivity. Hoteling will also ensure each worker can access office resources when they need them. It means an employee can not pile office equipment in one working space. If the workers have a project they need to discuss, they can reserve a room or close working stations. It is vital to know that each employee's time is valuable to manage hoteling office space properly. Improve Productivity With Hoteling The benefits of hoteling office space are numerous. It ensures that employees have enough space and resources to perform their tasks efficiently. The system does not encourage time wastage which means increased productivity. Read Also: Transform Your Garage into a Home Office Seasonal Unemployment – Definition, & Examples [Complete Details] How Does Creativity Help In Entrepreneurship? Why You Should Design New Offices Carefully? – Content Rally Your Guide to Outward Mindset Development at Work

Your All-Important Guide to the Best Labelling Trends of 2019

labelling trends undoubtedly have an impact on the effectiveness of your product and how attractive it looks to your target audience. The label often displays relevant information about your product, but it will usually contain images and other details as well. Paying attention to the design of your label is just part and parcel of making sure that your product is a veritable hit. With the proper label, your product will be flying off the shelves before you know it. But when it comes to product labels, you have to bear in mind that there are certain elements which have proven effective time and again – and there are certain trends which may help your product sell as well. So, what are these labelling trends? Here’s your all-important guide to the best labelling trends of 2019. Simple and bold The bold and straightforward look has never really left the labelling arena, and for many good reasons. It’s a basic design that has proven its worth through the years, and it seems that it’s at the forefront amongst even more products today. The key in this kind of design is minimalism – the use of elements which can elevate your product and give a clear description of what your product is all about. Not many shoppers today have time to read through a ton of details, so it’s best to give them the essentials at a glance. A clean, simple, and bold label will usually make a big difference. Customised letters Another noteworthy trend in labelling today is customised letters. Designers simply love customised letters, and this will certainly give your label a more organic look and effect. For instance, you can take advantage of 'imperfections' such as irregular lines or natural fills that can make your product get the right attention from customers. The 'non-digital' appeal is strong these days, and it can definitely give your product an edge. Colours are your best ally As you may already know, colour can certainly add depth to your product label and can evoke specific emotions in your audience and influence their decision to buy your product. Because of this, colours have always played a significant role in regard to label design, a fact that contract labelling experts like Atwell Labellers know all too well. More designers today are experimenting with their use of colours in many different ways, and you can often see bright and vibrant colours on various shelves. In particular, you can use colours to differentiate between numerous variations within the range or selection of a particular product. Oftentimes, shoppers will not remember the product’s name or its number, but they will usually remember its colour. Words are simply not enough; you need colours to be your best ally as well. The repetition of patterns Another on-point trend today is the repetition of patterns. For example, you can repeat a particular motif that captures your brand's essence; this allows you to convey a much stronger message to your customers as well. It doesn't really matter if you choose a playful pattern, a more serious pattern, or a bold pattern – as long as you can repeat it, you should be able to have a stronger identity for your product, helping your customers more easily remember your product and have a better connection with it. Read Also: The Dos And Don’ts Of Product Label Designing Important Things To Transport During A Relocation

How to Create an Effective Company Training Program

There are different ways of investing in your company, and providing a Training Program for your employees is one of them. You could be training new or existing employees on new trends, but all this works when you have a strategic program. Effective training is more than just sharing information. This is an opportunity to expand the knowledge of your employees on certain matters. Leading companies in Dubai know that allowing employees to go for courses might delay projects; however, training is beneficial to both the organization and individuals. Why Training Programs are Beneficial for Your Company: Although these programs are costly, for instance, taking the employees from the office, the benefits outweigh the costs. Below are some of the reasons why you should consider a training program. Training increases your employees’ productivity and adherence to the quality standard of work in the departments. Trained workers are effective, and they rarely make common mistakes, they are consistent in their work, therefore, increasing productivity. These programs help the employees to improve their skills and eliminate problems before they escalate. It also helps the team to stay competitive. Corporate training in Dubai will help your staff to stay innovative; this boosts their creativity and helps the company to stay ahead of the competitors. Tips for Creating an Effective Training Program: The best way to create an effective training program is to start by developing a plan. The following steps will ensure that your training program is useful to your staff and company. Define the Goals and Measures of Success: Before starting the training, you ought to define the base of your program, for instance, the goals and how you will measure the outcome. First, you need to identify the departments or the staff that needs training. Developing a detailed plan for the employees helps you to create an effective program that suits their schedule and needs. After identifying the staff that needs training, you can go on to establish your business goals. You can include all the team-building activities for various departments. Create the Outline of your Program: After establishing your goals and team-building activities, the next step is to decide how to approach the content. Start with the outline and concentrate on the subject you want to address in the program. A simple way to choose a topic is by selecting the topic that suits the employees. Focus on the training goals and objectives. Decide on how you are going to present the training to the employees. Confirm that the audio, visual, and multimedia slideshows work. Create the Plan: To create an effective program, you need to define the learners’ objectives and focus on strengthening their weaknesses. The topic should include a significant area and how the program can help to solve or improve the problem. Choose appropriate team-building activities that help the staff to learn and improve their skills. Decide whether you want to use online resources for individuals or onsite; this depends on your budget. Engage the Audience: The program will only be successful if the learners are engaged. Ensure that your audience can understand and grasp each concept of the program. Confirm that each of them feels comfortable and confident in what they do. Divide the content into smaller parts for better understanding. This helps to avoid confusion and misinterpretation among the audience. Ensure that the learners understand that team-building activities are as important as the rest of the content. Conduct a Test: Before the program, you ought to conduct a pilot test to establish what works and what needs improvement. It is easier to fix the content at this stage rather than when the program is underway. You can even ask the participants to take a survey comment on what they think worked and suggest any improvements. Measure the Success of Your Program: The significance of measuring the success of your program is that it will help you to improve your current and future programs. Once the program is underway, you can start monitoring the engagement and the effectiveness of your program. Ensure that the team-building activities deliver the intended results. Translate the outcome into improvements that can benefit your program and the participants. Measuring the success of the program is as important as training. Conducting surveys and interviewing the workers and their supervisors help you find out whether the desired results were achieved. Ask the employees if they notice any changes after the program. Whether you are a startup or an established company, an effective training program is important for the company and the employees. Training enables the workers to remain innovative and confident in their departments. Remember to conduct a pilot test to improve weak areas and to update the program. Don’t forget to measure the success of your program; this helps to improve your future training. Read Also: Doing Business In The UAE: Pros And Cons Planning The Perfect Event Charter In Dubai 3 Ways To Boost Employee Engagement In Your Business

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Office Management: Hoteling vs. Permanent Seating Assignments

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Be Sure to Optimize Your Facebook Presence :

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Utilize Facebook as a Sales Channel :

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Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

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