Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Published on: 29 June 2018 Last Updated on: 03 September 2024

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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3 Product Launch Tips that Dramatically Increase Your Success Chances

The product launch is a proud day for your company and a vital one as well. If you want that product to succeed, you need to find a meaningful way to connect with the customers. That can be more challenging than you might realize at first. We’ll run down the three things you should do to make sure your product launch works. Doing these three things won’t guarantee the product’s success, but it gives you the best chance to get the market penetration for which you’re undoubtedly hoping. Product Launch Tips that Dramatically Increase Your Success Chances There are various product launch tips that can increase your success chances significantly and some of the major ones we have described below. Have a look! 1. Announce the Product Via the Right Venue or Channel As you’re getting ready for your product launch, your company’s employees might be a little bit nervous. Your R and D department might have worked on that product for weeks, months, or even years. You might need this product to succeed if your company is going to remain afloat or gain ground over your competitors. If you want to give that product the best successful chance, you should announce it at the right venue or using the proper channel. That venue might be your website, but it could also be a podcast. You might also set up a press conference and announce the new product that way. If your company is just a startup, though, a press conference is probably not a possibility. You haven’t established yourself yet, so there’s no reason why the press would care enough to show up. You might choose social media as a way to announce your new product is out now. If you do, you’ll need to figure out the right platform to use. You should utilize what social media platform you know your customers use the most. Using an online video editor, you can create a video introducing your product. It could be Facebook, Twitter, Instagram, YouTube, or something else. You might also announce the new product via your website. Again, that’s only going to work if you’ve already established your company and a good amount of people know about it. 2. Build the Anticipation to a Fever Pitch You also need to run a marketing campaign before dropping the product to attract as much attention as possible. Think about the marketing leading up to a new movie or album release. Consider the various ways the marketing team drums up as much anticipation as possible. Exactly how you can promote the product before the launch depends on several factors, such as what the product is, how much money you have to work with, and what channels you have available. You might release featurettes on your YouTube channel about the product for months in advance. You can offer related merchandise if that’s practical. You might offer a limited edition of the product for those who preorder it. Try to fill up the waitlist on your website. You could include a special giveaway that comes with the product, but only for the first 500 customers. 3. Make Sure Your Product Fills a Need The last thing you need to think about is whether your product addresses a customer pain point. The pain point is something the customer wants or a need they have. If you do a lot of market research using advanced analytics and customer surveys, you should develop a very clear idea of what your customers want. If you don’t bother to do that, you’re leaving the product’s success up to chance. That can’t happen, especially if you’ve sunk a lot of time and energy into this particular product. If you miss the mark when you feel like you’ve determined what your customers want, that can be an error from which your company might not recover. Remember that if you’re deviating too much from what your customer base has bought in the past, you’re taking a significant risk. If you launch a product that’s a major departure from your prior offerings, offer it in a much more limited capacity. If it catches on, you can mass-produce it. You have a much better product success chance if you derive your product from what you already make. If you’re a clothing manufacturer, for instance, and you decide to expand your brand to something wildly different, like office supplies, the odds are against it succeeding. The Final Thoughts You’ll need to plan the launch meticulously, with painstaking research and customer focus groups beforehand. If you do all that, you can probably count on a strong reception. With any luck, your product might go viral. It could be what propels your company to new recognition and previously unseen success. Hence, this is all about product launch tips that will help you to dramatically increase your success chances. Read Also: How Customer Success Can Help Grow Your Business Five things to consider before starting a Business 7 Growth Hacking Ideas that will Boost your Startup

4 Ideas for Gifting Presents That Support Small Businesses

Supporting small businesses means you’re not just buying a product — you’re investing in the dreams and livelihoods of local artisans and entrepreneurs. Small business owners use the money for a plethora of spending. Very few of them are luxury. This is to make mortgage payments and improve their business all the while supporting their inevitable household expenses. Therefore, by supporting small businesses, and gifting presents with their help, we enable them to keep pouring love into what they do best. Today's world is full of mass-produced everything. So, it’s wonderful to know that there are still people out there who are carefully crafting. Pouring their passion and care into every item they sell. When you shop at a small business, chances are good that the items it offers come with a story. A story about the maker or designer who creates it. About the sources of raw materials or about the community from which it hails. Whatever that story may be, when you give a gift from a small business, you’re giving something special. Something infused with quality, care, and dedication to craft and often an element of tradition as well. Not sure where to start? Fret not! We’ve got plenty of ideas for everyone on your shopping list: 1. Handmade Goods You can’t go wrong with gifting presents made by hand. Yes, your mum would appreciate a one-of-a-kind vase more than any jewelry. Your significant other might enjoy a cozy new knitted sweater this winter. Did you know artisans rarely get paid enough for all their years of practice? Even after producing one masterpiece after another. Not to mention the carefully honed skills poured into each creation? In contrast with fast-fashion factory-produced goods (which often have hefty invisible environmental costs), handmade products are ethical. One produces them with limited quantities on demand using sustainable materials. Think ceramics made by local potters using clay dug meters away. Again, this also produces limited waste compared to mugs created overseas by coal-powered machines. Gift handmade, and your recipient is more likely to end up with a fabulous heirloom-quality object to cherish. So, alongside a great gift, you are also giving something back to the environment. 2. Customized Gifts Customized gifts are a perfect way to show someone that you’ve put extra thought into their present. Plus, small businesses excel in offering these bespoke services. Whether personalized jewelry, monogram items, or custom art pieces, these gifts are tailored to the recipient’s tastes and preferences. Thus making them truly one-of-a-kind. Small businesses often work closely with their customers to create something special, adding names, initials, or even meaningful quotes to the items. If you were creating a customize get well care package, for example, you can personalize the gift to include the recipient’s favorite comfort items, such as a cozy blanket with their initials or a custom tea blend. If you’re choosing foods to include, small businesses often offer the flexibility to accommodate dietary preferences. So, make sure to select vegan dishes for vegans or gluten-free options for those with dietary restrictions. Many small businesses allow you to mix and match items to create the perfect care package, ensuring that each item resonates with the recipient’s needs and preferences. 3. Locally Sourced Products Locally sourced products are a fantastic way to give gifts that are both thoughtful and environmentally conscious. By choosing items such as gourmet food baskets, artisanal cheeses, or locally roasted coffee, you’re providing high-quality products while supporting the local economy. Small businesses that focus on locally sourced goods often prioritize sustainability, using ingredients and materials produced nearby, which reduces the carbon footprint associated with transportation. Locally sourced products tend to be fresher and of higher quality, too, as they don’t have to travel long distances before reaching you. Beyond sustainability, locally sourced items carry with them a piece of the community they come from, offering a story that adds depth and meaning to your gift. When you buy locally roasted coffee or artisanal cheese, you’re tapping into what makes that region unique, whether it’s the rich soil that grows the coffee beans or the traditional techniques passed down through generations to craft the cheese. It’s a way to share a taste of the place and learn about the history and culture behind the product. 4. Experiential Gifts Experiential gifting presents offer a unique and memorable alternative to traditional presents. It focuses on creating lasting experiences rather than just physical items. Tickets to local events, workshops, or cooking classes are excellent examples of experiential gifts that support local artists, chefs, and instructors. These gifts provide an opportunity to engage with the local community and its vibrant cultural scene. Attending a local event or participating in a workshop can be a great way to support talented individuals and small businesses. This helps foster creativity and contributes to the vitality of the area. So, if you give tickets, consider buying some for yourself too. Whether it’s learning a new skill, exploring local culture, or enjoying a special event, attending these events is a meaningful way to support local talent. Making a Difference with Your Purchases Making a difference with your purchases extends far beyond the simple act of gifting presents. Supporting small businesses helps sustain the dreams and livelihoods of local entrepreneurs and strengthens the community as a whole. Each purchase contributes to a vibrant local economy, fosters creativity, and promotes sustainability. When you choose to buy from small businesses, you’re making a positive impact that resonates throughout the community. As you plan your next gift-giving occasion, consider thinking small and making every purchase count. Your choices support and celebrate the unique offerings of small businesses. If you’re still unsure of what to choose, a gift card to a local boutique, bookstore, or café is always a thoughtful and flexible option. It encourages recipients to explore and support their local community. Therefore, ensuring that your gift continues to make a difference long after it’s been given. You May Like Also: Financial Plan For Your FIRST Small Business – Low Budget Plan Shipping Mistakes Commonly Made by Small Businesses 6 Top CRM for Small Businesses in 2019

Who Should Consider Using White-label Link Building Services?

White-label link-building services are a popular solution for businesses that need to improve their online presence. And also increase their search engine rankings. Hence these link-building techniques are the primary part of SEO campaigns. By using these techniques, agencies can build up multiple valued backlinks and offer the expected quality link building to their clients. White-label link-building involves outsourcing the link-building process to a third-party provider that delivers high-quality backlinks to a client's website. In this article, we explore who should use white-label link-building services and why. Let's see first what is the meaning of white-label link-building services. What Is A White Link Building Service? White-label link-building refers to the specific practice where digital marketing agencies can subcontract the link-building to specialist agencies. The customer agencies presented the links to their clients when they wanted to build them. The white label link building is a common practice if any business wants to have link building. Hence these link-building services will provide them with link-building services along with SEO campaigns. Who Are Whitelabel Link Building Services For? These services are perfect for digital marketing agencies. Therefore who want to build up quality backlinks for their clients should avail of the services from white-label link-building service-providing companies. Here are the names of the companies that can take the Whitelabel link-building services. 1. Digital Marketing Agencies Digital marketing agencies are one of the primary users of white label link building services. These agencies typically offer a broad range of digital marketing services to their clients, including SEO, PPC, social media marketing, and content marketing. Link building is a crucial aspect of SEO that requires significant resources, expertise, and time. Hence outsourcing white-label link-building to a white-label provider enables digital marketing agencies to focus on their core competencies and deliver high-quality results to their clients. 2. Small Businesses Small businesses often have limited resources and budgets to devote to digital marketing. Link building can be a time-consuming and expensive process that may not be feasible for small businesses to handle in-house. White-label link-building services offer an affordable and scalable solution that enables small businesses to improve their search engine rankings and online visibility. These services can help small businesses compete with larger companies in their industry and reach a broader audience. 3. E-Commerce Websites E-commerce websites rely heavily on search engine rankings to drive traffic and generate sales. Link building is a crucial component of any e-commerce SEO strategy as it helps to build the website's authority and relevance. Hence white-label link-building services provide e-commerce websites with high-quality backlinks that improve their search engine rankings and drive more organic traffic to their site. These services are also scalable, allowing e-commerce websites to handle a large volume of link-building needs. 4. SEO Consultants SEO consultants offer specialized services to businesses that need to improve their search engine rankings. These consultants often have limited resources and may not have the expertise to handle link-building in-house. Outsourcing link building to a white-label provider enables SEO consultants to offer a complete suite of services to their clients and improve their clients' search engine rankings. Therefore these services can also help SEO consultants to expand their offerings and take on more clients. 5. Startups Startups need to establish an online presence quickly to gain traction and attract investors. Link building is a critical aspect of any startup's SEO strategy as it helps to build their online authority and credibility. White-label link-building services provide startups with a cost-effective solution to improve their search engine rankings and increase their online visibility. Therefore all of these services are scalable, enabling startups to handle their growing link-building needs as they expand. 6. Established Businesses Established businesses that have been operating for several years may need to refresh their SEO strategy to keep up with changing trends and algorithms. Link building is a vital component of any SEO strategy, and white-label link-building services provide established businesses with scalable and effective solutions. Hence these services can help established businesses to improve their search engine rankings, increase their online visibility, and stay ahead of their competition. These services offer a scalable and cost-effective solution that enables businesses to improve their search engine rankings, increase their online visibility, and stay ahead of their competition. When choosing a white label link building provider, therefore, it is crucial to select a provider that follows ethical and effective link building strategies and provides high-quality results. Bottomline: Therefore white-label link-building services are a versatile solution that can benefit a wide range of businesses and organizations. Digital marketing agencies, small businesses, e-commerce websites, SEO consultants, startups, and established businesses can all benefit from outsourcing their link-building needs to a reliable and reputable white-label provider. Read Also: Tips on Building Your Resume for a Website Design Company 5 Marketing Tips To Help Grow Your Business On Instagram 7 Startup Ideas For Young Entrepreneurs

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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3 Product Launch Tips that Dramatically Increase Your Success Chances

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Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

Share this Article

How to Improve your ROI on CMMS?

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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