Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Published on: 29 June 2018 Last Updated on: 03 September 2024

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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7 Common Green Card Application Mistakes You Need To Avoid Making

According to a report, more than one million people apply for a green card every year in the USA. However, amongst such a massive number, only 45% of them get accepted on the first try. The others, however, get delayed or canceled within the first month of the application. Why? Well, according to a green card lawyer, the most common issue that causes such mishaps is making mistakes during the application procedure. In this article, we have explained a few of them and offered some insights on them as well. Keep reading to find out more about this aspect. Green Card Mistakes That You Must Avoid Making a mistake while enlisting a document in your green card is pretty common, especially if you’re doing it alone. Hence, if you are not too savvy regarding the subject, we’ll ask you to consult a green card lawyer prior to the application. Anyways, let’s get back to our topic and learn about the mistakes that you need to avoid. Mistake - 1: Missing A Document In Your Application Filling up a green card form is pretty tricky. In this aspect, you cannot fill out a single document and submit the same to the USA government. Instead, you have to write around eight to twelve forms at once and include various supportive papers alongside them. If you fail to provide even a single document, your application might get delayed or canceled. Potential Loss Of Money: USD 500 Possible Loss Of Time: 6-24 months Mistake - 2: Not Signing The Form Creating an ideal documentation form will not be enough for your purpose. Besides, you will need to sign each and every one of them as well. Also, you will have to make sure that the person, who’s applying for the green card, is performing this task. Once you are done with it, be sure to double-check everything again to ensure that the application looks fine. Potential Loss Of Money: USD 50-100 Possible Loss Of Time: 6 months Mistake - 3: Missing Out On Deadlines While you’re making a green card application, you will have to deal with multiple deadlines altogether. If you end up missing out even on a single one amongst them, the whole formal request for the documentation will get denied entirely. To avoid this, you can try to mark the important dates on your calendar or set up an alarm for them. Potential Loss Of Time: 6 months Potential Repercussion: Denied or canceled application Mistake - 4: Giving False Information Giving out false information accidentally is yet another mistake that almost everyone submitting a green card application makes. While it may seem not of importance to you, the US government will consider it as a “lie.” As a result, they will either deny your request to get a green card or ban you from the country for a lifetime. Potential Loss Of Time: 6-12 months Potential Repercussion: Denied or canceled application/Lifetime ban from the USA Mistake - 5: Not Getting The Help Of A Lawyer As mentioned before, filling out a green card application properly is a complex procedure. Hence, if you’re considering trying to do it alone, you might end up messing everything. It, in turn, may cost you a lot of money or, in the worst-case scenario, get banned from the country. Due to this reason, we’ll ask you to collaborate with a Green Card Lawyer to ensure that everything’s going in the right place. Potential Loss Of Time: 6 months Mistake - 6: Making An Incorrect Payment While handling too many documents at once, many of us tend to forget or make an incorrect payment. For example, while submitting an application for a green card, you’ll have to spend at least USD 1,000 on the US government. Nonetheless, if you attach a cheque of USD 100 to USD 300, then your request will get denied instantly. Potential Loss Of Time: 6-12 months Potential Repercussion: Denied or canceled application Mistake - 7: Not Sending Document Translation While working on a green card application, you’ll have to submit quite a few supporting documents. Amongst them, you should provide your birthdate, driver’s licenses, marriage certificates, bank accounts, passports, etc. However, if you don’t live in an English-speaking country, you have to translate everything from top to bottom. If you don’t send the same, your application will get delayed until you send the right ones. Potential Loss Of Time: 6 months The Bottom Line Making mistakes is pretty common while filling up a green card application. Therefore, if you don’t want your application to get delayed or canceled, make sure to be careful while working on this matter. If you're going to play it safe, you can also hire a Green Card Lawyer. Read Also: What Are the Important Parts of a Free Business Credit Report? Credit Card Fraud the Holiday Season: Things to Consider for Next Year

6 Incredible Tips To Reach Your Small Business Customer

Customers are always searching for great deals, and when they find one, they often act quickly. That’s why it’s crucial to keep your small business top of mind through effective sales strategies and marketing campaigns that deliver results. The first step in building relationships with your customers is understanding how to reach them. This article will teach you six effective ways to reach potential customers. 1. Email Marketing Email marketing is one of the most effective and easy ways to reach out to your customers. It allows you to stay connected with your customers even after they leave your website. Your email marketing strategy should have a dedicated area in your plan to reach out to customers and audiences. Email marketing does not always have to be intrusive to your audience. A reason for different email marketing strategies is that each market segment has different needs, and that's why you need to tailor them accordingly. Your email marketing needs to be a key part of your overall marketing mix. It is one of the most effective ways to reach potential customers and understand their needs, get feedback and build relationships. Email marketing works because it allows you to provide value to your customers. When done right, it can be an effective customer acquisition channel that drives sales, leads, and relationships. 2. Follow-Up Calls You may be wondering what comes next at this point. It's time to take the momentum of your new offer, as well as your customer's overall attitude toward your business, and turn it into sustained growth. The small business space is changing, and marketing is playing an increasingly important role as companies figure out ways to reach and retain their customers. This can be a challenge for even large enterprises, so you must do something different from your competition. Consider setting up phone follow-up calls after your initial email campaign to nurture leads, or sending automated drip emails to current customers who haven't purchased in a while. In the end, you'll end up with loyal customers who can buy from you again and again. 3. Keep Your Website Updated Among all the marketing tools, your website is the most important one. Displaying your logo, tagline, and contact information on every page of your site means visitors can find you when they need you. Once your online business is established, it’s time to build a well-designed site that makes the customer feel comfortable. Create a business website that your customers can easily and quickly find. The average consumer today turns to Google for about 80% of the information, so it’s crucial that you take advantage of this opportunity by promoting your website and business online. You can hire a Digital Marketing Agency or an SEO expert to help promote your business. 4. Set Up an Autoresponder Series An autoresponder series is a collection of emails sent automatically to your subscribers. The email sequence will trigger based on the event or as instructed. This is a great way to keep subscribers engaged and remind them of your brand. In today’s marketplace, consumers are consistently looking for deals. Autoresponder comes in handy when you want to lure customers into your business by offering introductory discounts and special deals like buy two get one free or free gift first purchases. You can share your newest promotion, product or discount to attract your existing customer to buy again. Autoresponder can help you generate revenue on autopilot since you don’t have to set things up every day. Generally, it is a good option for business owners who doesn't have much time or want to focus on other aspects of the business. 5. Build Trust by Offering Something Free Selling to the customer is the main purpose of your business. Keeping their attention and maximizing their communication with you requires a balance of new and old tactics. From providing more value to your consumers to offering incentives focusing on their specific needs, the most successful small business owners know the power of getting the right customer at the right time. These are just a few tactics you can use to increase your sales and brand awareness. If you're looking to build trust with your potential customers, consider sending them a freebie. This will help you stand out from other businesses that send emails without any value added. 6. Offer a Discount or Coupon Code Consumers are constantly looking for value, discounts, and deals in today's market. The key to attracting new customers is offering something such as gift wrapping for the first three purchases or buying 2 get 1 for half price. Once they have committed to one of your products or services, track what your customers buy and which offers they redeem. In this way, you will be able to target them better in the future with marketing messages that may cement their loyalty. Another good way is to offer a discount or coupon code. For example, if you sell a product at $10, offer a discount of 10% off the price. Or, if you sell a service, offer a discount of 20%. If you’re looking to sell more and grow your business, be sure to offer them something in their favor. Whether it’s a new customer or an existing one, you can earn their trust by offering incentives that will keep them coming back. Conclusion It’s often been said that small businesses are much like fresh sports teams, usually they don’t get a lot of attention at first. After a big success, where do you think all the rewards go? Take these strategies as starter ideas and blend them with your own ideas. Some strategies work best than others, always do A/B testing and see which performs well for your business. Best of luck! Read Also: How U.S.-Based Appointment Reminders Can Help Customers Keep Track of Their Schedule4 Simple And Cheap Methods To Attract More CustomersTips for ensuring your company’s customers are content with its content

Guide to How a Pipeline Maintenance Company Operates

Transporting liquid and gaseous substances over several kilometers has been made easy and possible by the use of pipelines. They provide a quick, safe, and effective method for conveying substances like gas, crude oil, chemicals, water, raw materials across state lines. They are also cost-effective. Imagine having to drive any of these substances from a place like Texas to New York. While this is possible, it is expensive, dangerous, and will take days to arrive at its destination. Transporting these through pipelines helps to avoid all these. Pipelines as their name suggests are lines of pipes that are equipped with various kinds of devices like valves, pumps, etc. They are used for conveying chemical substances over long, medium, and even short distances. This is from the point of production to where these substances are needed. Pipelines are made of materials such as metals like aluminum, steel, or cast iron. They may also be made of concrete, plastics, or clay. They come in a variety of sizes and are designed to be sectional. These sections are then bolted or welded together. Although some pipelines are visible, most are typically buried underground and concealed from public view. This is oftentimes to ensure their safety and that of the environment. You may read more about pipeline transport here. Pipeline Maintenance The way they are designed means that they can withstand most weather conditions and have a long lifespan. Despite this, it is crucial to always inspect and carry out constant repairs and preventative maintenance work on them. This will ensure their integrity, reliability, and safety. It makes them safe for the environment and issues arriving from damages or failure can be avoided. Regular maintenance also helps to comply with government regulations and avoid unnecessary downtimes which may lead to further issues. This means that any damage must be repaired immediately. Regular monitoring and maintenance will help to discover any damages early and prevent them from becoming full-blown. While manufacturing and laying them, pipelines are checked for imperfections and they are cleared before they can be used. However, as with everything, they will go through degradation and begin to diminish gradually. They can also become corroded. Thankfully, there are various processes available to correct these flaws and to reduce degradation. Also, when it is damaged, there are processes to carry out repairs. This is important because damages to these lines can bring about potential risks especially when the substances they convey are combustible. Furthermore, it can affect the operations of the company, their bottom line, and the clients they serve. Therefore, it is expedient that companies that own and manage pipelines take preemptive steps to forestall any of these. They do not have to do this by themselves as it could require a lot of resources. There are pipeline maintenance and repair companies who are experienced in doing this. They also have the resources and know-how when it comes to handling pipeline repairs. Tips on Maintaining A Pipeline As mentioned earlier, maintaining pipelines involves ensuring their integrity and that of all their components. This is not a one-time thing but should be done regularly. It is also important that the process be as thorough as possible. All of these involve carefully inspecting, detecting leaks, and ensuring that the internal parts of the pipeline are clean. To this end, here are some of the ways to protect your pipeline. 1. Right of Way Clearing One crucial aspect of maintaining a pipeline is clearing the right of way. The pipes need a clear path to travel so that they operate optimally. Right-of-way clearing involves removing trees and roots so that the area surrounding the infrastructure is free from any threat. This is also important so that the pipeline can be accessible especially during an emergency. 2. Investing in Corrosion Protection Corrosion is one of the greatest enemies of pipelines and for this reason, it only makes sense to invest in its prevention. There are about 5 ways to do this. They include: Cleaning and protection. This involves pigging and using chemicals. It also includes clearing the area that is surrounding the facility. Cathodic protection Using Corrosion inhibitors Abrasive blasting Using coatings and linings 3. Hydrostatic Testing Before you begin to use a pipeline, it is recommended that you perform hydrostatic testing. This helps to ascertain its strength. This test is also useful for measuring the strength of pipelines while in use. Hydrostatic testing is a method where pipes to be used for a project are connected. These pipes are then filled with water at high pressure than is normal. This helps to reveal how well the pipes will perform when they are used heavily. 4. Keeping Accurate Records It is also key that you keep accurate records each time you maintain your pipeline infrastructure. Doing so allows others to know the accurate history of the line. Part of keeping these records is taking images of the pipeline. All of these will help in showing clearly the conditions of your infrastructure from installation. It also lets you see how fast it is corroding. Procedures Used in Pipeline Maintenance Pipeline repair companies have a range of procedures or methods to carry out their maintenance. They are often experienced and are able to provide you with emergency services at any time. Some of the common methods they use include: Hot taping Line stopping Freeze stops Leak repairs Pressure grouting, etc. You can check out rjstacey.com – Pipeline Repair service to learn more about maintaining your pipeline. Conclusion Maintaining a pipeline starts from the planning stage and continues throughout its life span which can be as long as possible. It involves regularly monitoring the structure and carrying out preventive works on it. Also, when there is any form of damage, it means responding quickly to resolve this. Experiencing downtime because of a damaged pipeline can cost a lot of money. Allowing unsafe conditions too is risky and can be debilitating to your operations in many respects. You should therefore take steps to prevent this. Start by calling in maintenance experts to help you evaluate your facility and prevent a shutdown. Read Also: Highlighting the Benefits of Horizontal Directional Drilling

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

Share this Article

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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