Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Published on: 29 June 2018 Last Updated on: 03 September 2024
Hospitality Business

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Be Sure to Optimize Your Facebook Presence

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

Utilize Facebook as a Sales Channel

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

Read Also :

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Upgrades Every Modern Call Center Needs

4 Upgrades Every Modern Call Center Needs

During the past decade, more customers have leaned towards online shopping for both goods and services, creating new trends in customer service needs. As last year's stay-at-home mandates dictated, many organizations used remote worker integration into the workforce, including those team members functioning as customer experience agents. With both the customer and the service agent communicating from different locations, technologies have come along to provide easier workflow and accuracy for call center solutions. Here, we will look at 4 upgrades every modern call center needs. 1. Cloud Functionality: For complete integration into the normal workflow, new innovative companies have introduced call center software platforms that include cloud functionality. This is an important aspect of any digital customer service solution, as cloud storage and operations are ideal for both remote functionality and scalability. While all contact center software includes a few of the same key features, providers such as Bright Pattern are powerful cloud contact center solutions, which is distinctly ideal for mobile app use, remote use, and the option for multiple phone lines and services agents to be connected at the same time without any loss of call quality management. 2. Multiple Phone Lines: As a perfect complement to the cloud-based structure of a good call center solution, business users should take full advantage of the ability to handle high-volume with multiple phone lines. The ease of use of the platform allows service agents to perform their duties and be on-call from home, which means a rotating schedule can give your company round-the-clock customer service and quality assurance all day (and night). With a large number of phone lines and digital channels integrated into your account, someone is always available to answer phone calls from customers in need. For the best customer experiences, multiple available agents ensure faster turnaround and troubleshooting. 3. Mobile App Capability: When weighing the pros and cons of a contact center solution, one of the greatest benefits is the potential for mobile app features. This aspect works in a few different ways. As the service agent will be plugged into the call center's interface from a remote location, their own mobile app can notify them of incoming phone calls even while they are away from their post. Likewise, the most powerful contact center software will provide admin capabilities for your organization's call center manager to troubleshoot from their own mobile device. Should there be any discrepancy with the call outcome, the service agent has true "back-up" in the form of a supervisor, who can always hop onto a call for needed assistance. For the best customer experience, an on-hand call center manager can be a necessity and with a mobile app feature, both the home office and the service agent are readily available to troubleshoot any issue. 4. Live Chat Options: Although the majority of customer issues can be solved by a service agent via audible phone calls, there are customers that find the phone inconvenient. This can be the case if the customer is at work or in a public place. For that reason, another important feature that an ideal contact center solution should include is live chat functions. The top call center in the Philippines now provides this option to customers for an easier and more convenient support experience. In a bind, a customer should be able to open their mobile device app or desktop and chat with a service agent until their problem is resolved. If that service agent is working remotely, their own laptop or desktop dashboard interface should include the option for chat or text communications. Most professional contact center platforms allow the user to access customer history and sales purchases while the call is in progress. With this option in place, a remote service agent can be enabled to meet every customer inquiry or demand without having to be at a company's brick-and-mortar location. Read Also: Why Your Business Needs Call Center Tracking Top 4 Creative Team Building Ideas for a Call Center Industry This 2020 5 Major Tips to Increase Employee Engagement in a Call Centre Industry

READ MOREDetails
Evolution Of Butter Packaging: A Dive Into Modern Machinery

The Evolution Of Butter Packaging: A Dive Into Modern Machinery

Have you ever paused to consider the journey of a simple butter stick from the dairy farm to your breakfast table? The unsung hero of this journey is the packaging - a critical phase that ensures freshness and quality. In this post, we will slice through the history of butter packaging, spread out the advancements in modern machinery, and churn out insights on how these changes have made buttered toast possible for you every morning. From Hand-Wrapping To Automation: A Brief History Early Beginnings Butter packaging began humbly with tiny, cloth-wrapped pats or rolls, generally handcrafted by local farmers’ wives, transitioning over time to barrels and bulk tubs manufactured in factory creameries. These packaging methods allowed butter to be shipped over increasingly huge distances before reverting back to the separately wrapped sticks we are purchasing today. Packing And Molding  By 1870 in California, butter used to travel to market in half-barrels, two-pound rolls, and barrels packaged in boxes. These rolls were molded into a specific size for packaging and shipping. The Transition To Mechanical Packaging The transition to mechanical packaging started around the turn of the 20th century. The invention of machines like the shell carton machine in 1900 by the E. G. Staude Manufacturing Company significantly impacted the packaging of butter, among other products. By 1909, advancements had been made to cut and crease stock from a web at a rate of two hundred box blanks per minute, facilitating the mass production of cartooned butter. Sealing Freshness: Modern Packaging Techniques Vacuum Packaging One of the modern packaging techniques includes vacuum packaging, which has significantly enhanced the shelf life of butter. For instance, the shelf life of a certain type of butter was increased by 30% when packaged using modified techniques. Material Innovations The choice of packaging material has evolved to meet consumer preferences and requirements. Modern packaging utilizes materials that prevent butter from contamination, weight loss, and flavor deterioration, ensuring the product reaches the consumer in perfect condition. Machinery Mastery: The Rise Of High-Speed Packaging High-Speed Packaging Machines Modern butter packaging machines have significantly improved the efficiency and speed of butter packaging. For example, the steps involved in butter packaging, such as container preparation, butter loading, dosing, sealing, and cartoning, are now executed with a high degree of precision and synchronicity through automated machines. Brand Differentiation With the advent of modern machinery, brand owners have leveraged innovative packaging to differentiate their products on retail shelves. Packaging has become an integral part of product marketing and communication, allowing brands to catch the eye of customers at first glance. In each of these transformations, what stands out is the interplay between consumer demands, technological innovations, and the butter industry's response to these elements. The evolution of butter packaging is a testament to the industry's adaptability and the continuous quest for efficiency and consumer satisfaction. Your morning butter toast isn't just a tasty breakfast item; it's a product of years of innovation in packaging technology, brought to you courtesy of modern machinery. Customization Craze: Meeting Consumer Demands Diverse Packaging Styles Modern machinery facilitates a range of packaging styles to cater to diverse market demands. For instance, the packaging of butter in a dish or tub has become a practical choice for consumers, offering easy storage and daily use options. This packaging trend is particularly popular for reduced-fat, spreadable, and healthy (Omega 3) butter options. Consumer Feedback Packaging innovations often emerge by consumer feedback. Brands are increasingly attentive to consumers' preferences regarding packaging, which in turn drives the demand for modern machinery capable of producing diverse packaging styles. Innovative packaging not only serves a functional purpose but also acts as a tool for brand differentiation and marketing communication. Sustainability Shift: Eco-Friendly Packaging Solutions Sustainable Packaging With the growing global emphasis on sustainability, the dairy industry is making strides toward eco-friendly packaging solutions. Modern machinery is being adapted to produce packaging that's not only protective and attractive but also environmentally friendly. Material Innovations The industry is exploring new materials and designs to reduce the environmental impact of butter packaging. This includes the use of recyclable materials, reduced packaging materials, and innovative designs that minimize waste. The Future Buttered Up: What Lies Ahead? Robotics And AI Emerging technologies like robotics and artificial intelligence (AI) might have a brighter future when it comes to revolutionizing butter packaging. These technologies promise to enhance automation, improve efficiency, and meet the growing demands for sustainable and innovative packaging solutions. Consumer-Driven Innovations The evolving consumer preferences will continue to shape packaging trends. With a focus on sustainability, convenience, and brand differentiation, the future holds a realm of possibilities for butter packaging. Conclusion The art of butter packaging has come a long way from simplistic hand-wrapping to the high-speed, eco-friendly packaging solutions we witness today. This evolution not only narrates a tale of technological innovation but reflects the changing tastes and preferences of consumers. With a future geared towards sustainability and efficiency, who knows what delightful packaging innovations await us? Your morning butter toast is not just a tale of culinary delight but a slice of history and a testament to human ingenuity. Now, as you spread that golden goodness on your toast, you carry forward a tradition enriched by modern machinery and a promise of a better, buttered tomorrow. Read Also: Top Ways Video Marketing Will Help Your Business Grow What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? Benefits of Pay Per Click Services to Your Business

READ MOREDetails
Virtual Assistant

How Much Does Hiring A Virtual Assistant Really Cost?

Are you on the lookout for a virtual assistant? Do you know what a virtual assistant is? What kind of work can virtual assistants do? And; Most importantly, do you know how much you should pay one? If you are one of those individuals who is impressed by new technology improving lives, then this article is for you. The human race is moving towards advancement at a rapid pace. Every day, innovations in technology and software are making human existence convenient, efficient and cost-effective. In this article, we talk about ‘Virtual Assistants’, and how in2019, they are going to change lives for the better. With a virtual assistant, you can sit back, relax, and see increased productivity in your business or for your brand. What is a Virtual Assistant? A virtual assistant does all kinds of work for you- finance, tech related, support, follow up, etc. from a remote location. Many brands and business owners hire virtual assistants to ease their workload and help provide better services to clients in various geographical locations around the world. Virtual assistants help you do routine everyday tasks that could help senior management think of doing more important things for the brand. Think of social media postings, or writing Newsletters, or preparing reports. Geographically, or physically, they would not be sitting in your office. However, they will still be a very important part of your business. Virtual assistants are ideal for both start-ups as well as established brands as there are many benefits attached to hiring them. Benefits of Hiring Virtual Assistants: To start with, virtual assistants save a lot of time, money, and effort for your business. Think of all the important things you can do if you do not have to devote your valuable time towards doing everyday routine work. Many experts also save tons of money by hiring virtual assistants. This is not to say that virtual assistants are cheap because they do sub-standard work. No, in fact, it is quite the opposite. Virtual assistants are highly capable, efficient, and add real value to your business. This helps the scalability of your business, and allow your office real estate (office overheads) to be devoted to assets that you would want to prioritize for your business presently. In our experience, we have seen virtual assistants offer better professionalism and are more devoted to their tasks than even regular employees are. Virtual Assistants: The Final Word: Before hiring, a virtual assistant for your business or brand is sure to check the credentials of the people or company that you are outsourcing the work. It would be a good idea to ask them for identification and previous work sample, before signing them. You can either work with an individual virtual assistant or opt for one of the expert virtual assistant companies. You can hire virtual assistants from some big companies who offer these services at reasonable prices. They also provide them with rigorous training and impart professionalism so that they are effective at their work. It is always better to hire virtual assistants through companies, which offer them. You will always be at peace, knowing that you have signed a real and genuine deal, and would not be taken for a ride. Many people, brands, other corporate entities ask us about some of the roles that virtual assistants can fulfill. We respond to them by asking them- what cant virtual assistants do! The key is not to work hard, but work smart. Start doing well for your brand, go out and hire a virtual assistant for your business. Read Also: 7 Ways To Plan A Smooth Business Succession 7 Ways To Hire Seasonal Staff For Your Business What Are The Best Business Opportunities For 2019? 5 Office Organization Tips Every New Business Owners Must Know Balancing The Books With Outsourcing – Virtual Receptionists

READ MOREDetails