Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Published on: 29 June 2018 Last Updated on: 03 September 2024
Hospitality Business

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Be Sure to Optimize Your Facebook Presence

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

Utilize Facebook as a Sales Channel

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

Read Also :

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Corporate World

How to Stand Out in the Competitive Corporate World

Building a portfolio in today’s competitive corporate environment is a tough challenge for professionals. After all, you need to stand out from the crowd in order to land your dream job. So the question is, how do you make sure you set yourself apart from your competitors in the industry? Staying Ahead of Your Competitors in the Corporate World: Everyone has their own competitors to live out with. Whether you’re a doctor, artist, musician, or a business owner, you will come to a point where you need to stand out and draw your market’s attention. Moreover, the corporate world is like the complex rollercoaster ride, where you can skip your job or play some other trick, to reach to a level much higher than your previous one. Therefore, you need some effective strategies to stay ahead of your competitors in this world where change is a constant thing. The following are some tips you can use in order to develop a more competitive edge from your corporate competition. Also remember that no trick is the short cut, talent, wit, and hard work is going to pay you for the long run: Develop your strengths to better skills to become your best self. Do not stop acquiring skills and practice whatever you learn so you can turn them into qualifications. You can opt to take a masters in business administration online if you don’t have the time to go to a traditional university. With the right skills set, you can get your dream job in the company you want to work long term.   Focus on your personal branding. One of the most important factors in an individual’s professional portfolio is a personal brand. If you have strong branding, it’s easier to showcase your potential to employers and companies.   You can blog, join podcasts, attend conferences, and accept speaking engagements to get your brand out there. Creating a trend is not so hard these days. Create your own story, own character, and own trademark, and you already be considered as a brand.   For example, McDonalds’ clown is the mascot of the brand, therefore the brand is not only famous physically but digitally too. The character’s humble and funny habits have portrayed the brand as a good and humble brand. Now we know why we think of McDonald's, whenever we feel like having burgers!   Research on the areas your competitors lack and work on them. What do you think is your edge from your competitors? What are the potential deficiencies that made you stand out from them? Work on those areas and take over the competition in the corporate world.   Provide insights whenever you can. The secret to a successful corporate life is sharing your knowledge and expertise. This will boost your personal brand while increasing your connections. One of the best way to let know of your professional caliber to your community is via Linkedin.   Linkedin not only gives you recognition in your professional field but also finds you great opportunities to enhance your lifestyle. Whether it’s in the office or on conferences, build rapport with people to improve your reputation. Professionals, business owners, and organizations need to look for continuous improvement in order to remain relevant in their industries. If you work with talented people and continue learning, it’s easier to stand out and conquer your corporate goals. Don’t just be hardworking and intelligent; know how to take on challenges and turn them into opportunities. Remember, it’s a dog eats dog world out there -  equipping yourself with the right mindset and skills is important. Read Also: A Beginner’s Guide In Using MT4 On A Mac 3 Ways To Boost Employee Engagement In Your Business New Technology In Business: 4 Inventions In 2019 That Are Changing The Game

READ MOREDetails
HHA Business

How to Choose Insurance When Launching Your HHA Business

If you have decided to make a career in the home healthcare aide industry or set up a home healthcare aide agency, you already have a fair idea of how to set up your business. You know what kind of qualifications you need, or you must seek in your employees, and know what inherent qualities, such as compassion and patience, are needed to succeed in this field.  However, many HHA agencies start out without a comprehensive insurance plan covering them, and this can prove to be a dangerous lapse. Take a look at some facts that were outlined in a report by NERA Economic Consulting, commissioned by the U.S. Chamber Institute for Legal Reform. In the year 2008, small businesses in America paid up a total of over $105 billion towards tort liability. Small businesses absorbed about $35.6 billion of tort costs and paid from their funds, not through insurance. Medical malpractice costs plus other tort liability cost for small businesses amount to over $133.4 billion. The fact is that no small business owner wants to think about being dragged into a lawsuit when they are just about to embark on the business, but this is not something that can be ignored. The potential costs are simply too high, and they can push your fledgling business to the brink of ruin. Remember that letting a claim go unchallenged is not a very good option for you either, since your inaction may be taken as an admission of guilt by potential/future clients. This could impair your future business drastically. Given the disastrous consequences that a lawsuit against your agency can have, it makes business sense for you to get insurance cover in place as one of your top priority items when you set up your HHA agency. This also true if you are setting up a non-medical HHA agency. In fact, take a look at this step by step guide to setting up such an HHA agency, and you will see insurance coverage listed here as one of the critical tasks to do. Can liability insurance cover you effectively? The answer is a resounding YES! A savvy business owner knows that insurance is a simple, effective way to protect the business financially. Legal issues tend to run up bills that can be huge, even if you can prove your innocence and do NOT have to pay damages. There are costs associated with fighting your lawsuit, remember, and without the right insurance in place, it is your business that absorbs all these costs. To prevent this, you need to opt for the right kind of insurance plans to cover all your bases. Take a look at what you need: General liability insurance explained: This is broader base insurance that is often referred to as business liability insurance.  For example, if your aide accidentally damages some medical equipment that is at the patient’s place when they are operating it, this insurance may kick in to cover any costs arising from legal claims made against you for property damage or bodily injuries resulting from your services or operations. Malpractice liability explained: This insurance coverage kicks in when a claim is made against services you or your aide have provided. There may be patients or family members of patients alleging that you/ your aide were negligent in duties or there was a failure to perform services as claimed or that you gave wrong advice that led to some detriment to the patient. In any such situations where you are accused of a lapse in medical care that has led to some harm to the patient, your malpractice liability insurance helps cover the risk. Wrap: Knowing how your insurance plan protects your business helps you tackle legal claims with confidence, challenging allegations that are falsely made against you. Talk to your insurer and understand the many benefits that your insurance plan provides because this may be your lifesaver in a challenging situation with a client. Read Also: Finding The Right Hospital Your Simple Guide To GAP Insurance

READ MOREDetails
Digital Services

Digital Services Offered Online

Web David is a term generated from a web developer and marketing expert name called ‘David’. He has introduced this digital services platform which helps users to enhance their skills online. His expertise has made many people work easy to grow their business. He has helped them to strengthen their websites and businesses online. He has introduced web designing from 1998. And he has built it professionally later, to increase the word press websites. By using various platforms such as Google my business, Linked In, Facebook, etc. has ensured to optimize the business. Digital Services Offered Online:   How does it Work? Believe behind this was that the base of images will speak out and through marketing, the website will grow. It will work because people always have ideas to grow their businesses. They cannot stick to a single idea and take rest. The clients' trust and belief have made David reliable, efficient, caring and enjoyable to work with. This is affordable and having the design of brilliance so you may invest in it. It is nicely reviewed on Google, LinkedIn and Yelp also have many testimonials for the clients to the websites. Purpose of Introducing it: David's objective behind introducing this online based web designing tool was to increase the business and offer innovative ideas. The websites built have a clear picture to look beautiful and communicate effectively so if you are seeking to grow your business have a good option to start with. His motto was that ‘each individual and every business has something to offer to release ideas. He founded the business in 2007 because he wanted to put satisfaction among the users. He wanted to offer good quality work and proper attention to his client’s needs. Services Offered: Web David offers a variety of digital services that helps a person to grow online and get achievements in his work. They offer search engine optimization services to present good quality of work. They offer Media Buying which helps to grow them authentically and safe from any malpractices or issues through advertising. Even they offer SEO coaching and consulting services which will avoid any duplicity in the data and make it more users friendly to attract more and more work. How it is Different from Others? They possess good listening skills and understand the needs and wants of any business. To make your business a unique one uses this website services. He offers Insight because he believes that the base of great marketing is to recognize the worth of what is an offer to them. This will help to gain the confidence of the clients. Through following a correct strategy with the person to person as per their interest the work is done. Co-operation is the goal of working with the mind-set of clients and putting my ideas into it will grow us simultaneously. Small-small details are important to keep in mind of the clients while building the websites or in its updating. We care about success by providing the best quality and service to the customers. If anyone is unaware that how to design or develop a new website, we will guide you in the preparation of the same. We will stay back with you is the faith to conquer the heart of the clients. We will with you from a call away. In nutshell, Web Davidis a cool website to design the website and enhance your business online. It offers a variety of digital services to grow the clients' business. By making all the efforts to keep in mind the goal of maintaining a long term relation with the clients to empower them. We care about the success behind the quality services and our customer satisfaction. Featured Image Read Also: How to grow your E-commerce Business 5 Most lucrative home-based business opportunities

READ MOREDetails