Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Published on: 29 June 2018 Last Updated on: 03 September 2024

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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3 Reasons Why Businesses Find Application Fraud So Devastating

There are all kinds of businesses for which individuals have to fill out applications. You might have a banking app, for instance, and someone wants to fill out an application so they can purchase a CD or open a new checking account. You might have a website set up with a paywall, and some individual is trying to apply for membership. There are many more business models where people try to fill out applications to become members, purchase things, get in line to buy new products coming out, and more. If they can fill out an application with no issues, it benefits them since they can get what they want, and it helps the business since it can generate revenue. However, application fraud does exist, and it can harm a business entity significantly. In this article, we’ll explain what application fraud is, and we’ll go over some reasons it can devastate a business if that company can’t figure out a way to identify and block it. What Exactly is Application Fraud, and Why Does It Happen? There are all kinds of ways to block application fraud, such as AI machine-learning fraud protection. Before we talk about any of that, though, you should understand exactly what we mean when we use the term “application fraud.” Application fraud occurs when a malicious individual or entity tries to sign up for a new account. They might do so on a website or through an app. They will usually use stolen or synthetic identities to do so. They might sign up for a single fraudulent account, or they might create and run programs that try to activate hundreds or even thousands of new accounts at the same time. But why would anyone do that? Profit is one reason. Someone might sign up for thousands of fraudulent accounts and then use the dark web to sell those activated accounts for a much lower price than the business would charge. Mischief is another reason. Someone might try to activate all of those new accounts because they like destroying a company and tearing down what the business has tried to build. Some hackers are essentially anarchists, and they try to demolish legitimate businesses for no other reason than because they can. Now, let’s examine three potential application fraud impacts. A Company Can Lose Money When This Happens: Let’s say that a hacker creates a program that tries to open thousands of new accounts at one time. The accounts they create give those who utilize them access to exclusive website content behind a paywall. If the hacker is successful and sells those active accounts to dark web users, they will start using those accounts. The website, or site network, can potentially lose thousands of dollars or more. If they cannot generate revenue through legitimate, active accounts, then they may have to shut down eventually. Their Site Can Crash: A hacker might also create a program to try to open up lots of fraudulent accounts at the same time, and the website has safeguards in place that can identify and nullify the attack. However, the program might be so pernicious that it overwhelms the website’s defenses. The hacker might not be able to get all of the active accounts that they wanted, but the company’s site can crash. When that happens, it might take their IT department several days to get it up and running again. They Might Have to Pay for Tons of Overtime Hours: In the scenario we just described, the company might have to pay their IT staff lots of money for the overtime hours they are putting in to get the website running once more. They might not even have a regular IT department, in which case, they will likely have to reach out to web developers or IT specialists via Upwork or some other freelancer platform. This will ultimately cost the company money, and though they might have blocked the hacker’s attempt at stealing accounts, that hacker will have the last laugh. The company must still expend both cash and resources trying to bring their site back online. Application fraud can be problematic, but entities do exist that can help companies that are dealing with it. For instance, you can reach out to an entity that has AI-enabled software that can detect these attacks as they happen. They use advanced algorithms to zero in on the attack and stop it before it can go into effect. The Role of AI in Detecting and Preventing Application Fraud Application fraud is a problem that every business faces, regardless of size. Whether it’s a person using fake or stolen information to open an account or a hacker trying to create thousands of fraudulent accounts at once, the impact can be significant. And Artificial Intelligence (AI) is helping businesses more effectively detect and prevent application fraud than ever before. But what is AI? And how does it stop fraud? How AI Helps Prevent Application Fraud Fraudsters often try to trick systems by creating fake accounts, using stolen identities, or running automated programs that generate multiple applications at once. Traditional methods of fraud detection, like setting up rules that flag suspicious behavior (e.g., if someone opens multiple accounts in a short period), can catch some fraud, but they often fall short. Fraudsters are always coming up with new tricks to bypass these rules. AI, on the other hand, also analyses but not according to strict pre-determined rules. It analyses real-time patterns and can catch even the tiniest of hastily hidden needles that may escape older systems. Here are some ways how AI can stop application fraud: Real-Time Detection As applications come in, AI analyses them and looks for mismatched personal details. This could be within themselves or from other sources. For example, strange relationships between entities, strange activity, or use of synthetic identities (fake identities created based on stolen/made-up information). Since AI can analyze fast enough, it flags these suspicions in real-time and helps companies shut down a fraudster before they have a chance to attempt fraud. Recognizing Patterns of Fraudulent Behavior AI learns from past incidents of fraud. For example, if fraudsters often use certain email domains or apply for accounts at specific times of the day, AI can pick up on these trends and flag them in the future. The more data AI systems are exposed to, the better they become at spotting fraudulent behavior, even if the fraudsters change their tactics. Blocking Automated Fraud Attempts Some fraudsters use bots (automated programs) to create thousands of fake applications in a short time. AI can easily spot when an abnormal number of applications are coming in from a single source. Or, when bots are generating these applications based on behavior patterns that differ from human activity. Once it’s been determined that fraud is occurring, AI can block these attempts so that you don’t have to deal with this type of fraud further down in your process. Improving Over Time AI’s biggest advantage is its ability to learn and improve. The more it is exposed to fraud, the more it understands new types of fraud. Traditional methods require manual updates and are often redundant when confronted with evolving fraud. Read Also: Why Do Businesses Need Lawyer’s Advice? Why Your Business Needs Call Center Tracking Major financial problems that can affect a new business Why OKRs Help Businesses Grow and Improv

3 Ways to Boost Employee Engagement in Your Business

Whatever stage your business is at, employee engagement and general satisfaction should always be at the forefront of your mind. No business can run without its employees and at the heart of good business, the operation is making sure that your labor force is produced. There have been countless studies into the effects of high employee satisfaction on company-wide efficiency, all of which indicate that happy employees are productive ones. Employee engagement is an extension of this satisfaction. Happy employees are more likely to care about the company’s mission and goals, aligning their own success with the businesses. This is the core concept of employee engagement; staff who innovate and work hard because they care about what they do and see the value in the organization that they work for. Boosting employee engagement promotes business growth and employee retention. the question is how can you, as an employer, improve engagement levels? Here are three ideas that we have put together with that question in mind. Team Building Events: Whilst team building is often viewed with skepticism, the truth is that it can have a drastic impact on how productive your employees are. Team building offers multiple benefits from an employee engagement perspective, here are some examples: The most obvious benefit is that a good team building activity is fun. Enjoyable events breaking up working life are always appreciated by staff and as we have discussed, happy employees are engaged ones. This morale boost from enjoying something fun has a ripple effect around your organization, with this positive mindset remaining effective for a very long time. Another benefit, which is much more underestimated, is the learning opportunities available. Team building activities aren’t designed to solely be fun, they are meant to have a learning outcome. Team building is almost a fun form of training, where staff practice skills that will benefit them at work and in turn, benefit your business. These are just two examples of the benefits. With a little research, you will be able to discover what a well-placed team building event can really do. Rewards and Recognition: Implementing an effective rewards system is another great way of improving employee engagement. Positive reinforcement is an incredibly strong force, which is why publicly rewarding your best employees is so powerful. Not only does this encourage your hardest workers to continue putting the effort in, but it also pushes the rest of the staff to match their level and try to achieve the same recognition. There are countless ways to reward employees, ranging from simple thank you to fully paid lunches. The key to successfully rewarding employees in a constructive manner is to make rewards both attainable and equal in value to the achievement they are associated with. Don’t give a salesman a box of chocolates for making the company millions, that will seem a little lackluster for what they have done. Information Availability: As a final, less concrete point, ensuring that your employees know the businesses goals and moral ethics is extremely important. To encourage your employees to align themselves with your business you require multiple ingredients. Firstly, they need to be happy. Secondly, they need to enjoy working for you and care about the company’s success. Finally, they need to be aware of the company’s goals and mission. Many organizations struggle with this third and final point. These companies have incredible cultures where everyone loves coming to work but nobody is aware of where the company wants to be and what their vision is for the future. Without this information, employees can never reach total engagement because they don’t know what they should be targeting. Making your organization’s vision and mission statements visible is absolutely essential towards improving employee engagement. These goals should be at the core of everything that the company does, embedding them into the workforce and uniting every employee in targeting the same goals. This is how true engagement is achieved. There is much more to employee engagement than just these three points. People are extremely complicated, and every organization is unique, which is why you have to tailor your approach to your specific business. Try different techniques and see what works, just keep in mind that happy, staff are engaged and engaged staff are productive, which is exactly what you need to grow your business. Read Also: 7 Ways To Hire Seasonal Staff For Your Business Is Your Company Offering Enough To Potential Employees? 7 Ways To Boost Employee Productivity And Create A Positive Culture Choosing The Right B2B E-Commerce Platforms To Sell Your Used Machinery Why Every Business Holder Should Start Using The Drip Marketing Campaign Victor Mitchell, Serial Entrepreneur On How To Retain Your Top Employees While Growing Your Business

CRM and ERP Combination for Business Solutions

A major component of running a business successfully -any business- is being able to have all your information integrated. At MCA Connect we have the ability to intertwine both your CRM and ERP needs seamlessly. Every business has 2 sides. You have the customer base side and you have your employee sides. Both of these sides are vital to your business success and both sides have unique needs. It is crucial for business owners to understand the needs of both sides. The owners can work with technology experts on how best to combine those two, ensuring that all needs are being met. Let’s take a look at each aspect and how it affects your business: ERP, Enterprise Resource Planning, is a vital component of your business’ operations. To run ERP successfully you will need to implement this software within your company. ERP software will help manage sales and marketing, human resources, accounting, manufacturing, order management, and distribution. Using ERP software effectively will help your company with product and purchase planning, manufacturing and delivery planning, inventory management, shipping and payment, supply chain management, accounting, marketing and sales, and customer relationship management. An ERP system can be comprised of a single suite of software or multiple software applications that can be integrated with each other. CRM stands for Customer Relations Management. This type of software is used to assist the customer-based side of your business. This software will help your business to keep track of customers and their purchasing patterns, identify business opportunities and new sales leads, streamline the sales process and reduce paperwork, automate the marketing process, manage social media, and facilitate support for current customers. You can purchase different software to handle all of these applications, but there are some all-inclusive software options available. So how do both of these functions work together? Both ERP and CRM systems will help your sales force automation and marketing automation. There is where the overlap ends. If you are using an ERP system that you like, then you can just integrate a CRM system. If your business is growing or you just need to revamp your current system, then it is recommended that you upgrade your ERP. Once you have your updated system in place, you can add in CRM components to best fit your company’s needs. Using a combination of both ERP and CRM systems will streamline your business and be a positive change for your company. By using both technology systems, you are integrating both sides of your business. A good combination system will allow you to be up to date with your manufacturers and suppliers and to have up to the minute info on orders and deliveries. Your company will also be able to accurately and quickly answer questions from customers and manage their needs. And everyone in your company will be using the same technology and will have access to all up to date information. This combined CRM and ERP technology will assist your company seamlessly and help it to continue to grow and be successful. Read Also: CRMDialer: A Zoho Alternative 6 Top CRM For Small Businesses In 2019 Cold Calling Script For Successful Sales Persons

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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3 Reasons Why Businesses Find Application Fraud So Devastating

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CRM and ERP Combination for Business Solutions

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

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How to Improve your ROI on CMMS?

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related