How To Choose The Best Broker For You

08 August 2018

Choosing the right Forex broker can make a big difference in launching a successful investment career in the trillion-dollar forex market. However, choosing the best forex broker is no easy task given the overwhelming number of brokers all gunning for people’s money at any given time.

1. Types of Forex Brokers :

When it comes to online foreign exchange trading, an important consideration is opening a trading account with a reputable forex broker. There are three types of forex brokers ranked based on how they handle transactions and how they execute market orders.

No Dealing Brokers :

As the name implies, No Dealing Brokers lack a dealing desk and instead, strive to offer the best composite quotes from multiple forex quote providers. In this case, providers will post their best market prices that NDD forex broker will have to choose to execute transactions.

NDD brokers charge a commission or widen the bid-offer in order to make profits from trades entered by traders.

Market Makers :

A market maker is a type of forex broker that offers a two-sided customer market. In this case, the broker always ends up taking the other side of trade depending on the side that a forex trader has taken. In case a trader makes a buy, the broker is obliged to take the sell-side.

Electronic Communication Network :

An ECN forex broker provides a platform whereby forex traders from all walks of life regardless of skills congregate to place trades.

2. Features of a Reliable Forex Broker :

Regulatory Compliance :

In a sector where the number of international forex brokers can be overwhelming, scrutinizing regulatory compliance can be the only way of ending up with a reliable forex broker. Going through forex brokers reviews do not a sure way of ending up with a reputable broker as such reviews can be manipulated.

Highest rated forex brokers are always in compliance with the highest level of regulation depending on jurisdiction. For example in the U.S, regulated forex brokers are members of the National Futures Association and are registered by the U.S Commodity Futures Trading Commission as well as the Retail Foreign Exchange Dealer.

A flashy forex broker website cannot be used to rate a broker. Trading with a regulated broker is essential if one is to rest assured of the security of their deposits as well as the integrity when it comes to trade execution.

Trading Platform :

The best forex trading account is one that comes with a trading platform that is pleasing, easy to use and has a variety of indicators and tools for technical analysis. Legit forex trading companies offer trading platforms that have clear-cut buy and sell buttons. Some go the extra mile and provide panic buttons for closing all open positions at once.

Conversely, trading with a forex broker offering a poorly designed platform can lead to costly mistakes such as opening a trade when one intended to close or going short when one meant to go long.

Customer Service :

Highest rated forex traders come with a robust customer service team that is always on dial any time of day to address forex trader’s needs. When choosing a forex broker, it would be essential to give them a random call just to get an idea of the service they are likely to offer once an account is opened.

3. How to Identify a Good Broker :

A good forex trader is one that charges lowest transaction costs when opening and closing trades. Spread and commission charges can significantly eat into one returns if caution is not taken.

Legit forex trading companies allow people to deposit and withdraw funds hassle-free. Any broker that comes with restrictions on when one can withdraw or the amount of money one can withdrawal should be a big no.

Execution of trades is another aspect that one should always pay close attention to when selecting forex brokers. Under the normal market condition, a forex broker should allow trades to get filled, at or very close to the market price on the screen.

Going through forex broker reviews is of utmost importance prior to opening a forex trading account. Such reviews provide clear-cut information about the kind of forex trading service one is likely to experience based on other forex trader’s experience. In addition, trading with a regulated forex broker is a must.

Read Also :

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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3 Easy Ways to Grow Your Email List

The email marketing industry is expanding and there is growing competition between brands: they all want to get people’s attention. Sometimes, acquiring more subscribers seems hard. If you are looking to grow your email list, we have three easy ways maybe you never thought of. Whether you offer a service, product or content is the product, use these tips to add more subscribers to your database and become more successful at email marketing. Why you should grow your email list There are good reasons to build your email database. It can be an instantaneous way to reach the people who want to hear from you. Also, it’s cheaper than advertising or mass mailings. Every marketer wants a large email list which is understandable. In general, the more people you reach, the better results and this has never been more true than with emails. The typical ROI for email is $42 for every $1 spent. However, before you try any email list growth strategy, remember it’s not always about the numbers. You want true engagement and a long-term relationship with your audience. To build that, focus on adding real subscribers to your list – people who genuinely want to connect with your brand. How do you do that? Let’s get into three ways to grow your email list without much effort. Is it easy for someone to sign up? Many organizations and freelancers have only one sign-up form and you’d be surprised how much you have to search the website to find that form. So, the first tip: make your email sign-up visible and easy to find. For instance, you could place it at the top of your website and not buried down by the copyright notice. Also, avoid making the text so small that someone can’t read it. Instead, let your signup form be the first thing people see when they land on your platform. Are you promoting your email list on your social media channels? Maybe you’ve been working hard to gain followers on Facebook, Instagram, and Twitter. There’s certainly inherent value in this, but a lot of marketers make the mistake of not cross-promoting channels. Who’s to say that someone can’t follow you on Facebook and be a subscriber to your email list? Just remember that people will frequently leave social media channels for one reason or another. You don’t want them forgetting about your brand and what you offer, so do your best to get them on your list. Post periodically on social media and invite people to subscribe to your emails. Your newsletters’ content should have real value and be unique from your website or social media content. This is a great incentive to gain an email audience. Plus, you can think outside the box to gain new followers. Maybe you can run a contest or offer a freebie, such as an e-book to anyone who signs up – whatever you think would entice your audience. Do you include an email subscribe button in every email you send? Word of mouth is the best marketing. If someone on your list really likes your email and forwards it on to a friend, they need an easy way to subscribe. A “subscribe” button makes it simple by saving them the trouble of looking you up, going to your website, and finding your form. So, at the end of every email you send, include a call-to-action. It could be as simple as: “Did you get this email from a friend? Get yours” + “Subscribe” button. The more convenient you make it for people to subscribe, the faster your email list will grow! Also, it doesn’t hurt to encourage your subscribers to forward your email. Some of them will do that and that’s a great way to grow your audience. It’s not all about numbers Now that we’ve gone over a few easy ways to grow your email list, it’s important to keep in mind that it’s not all about numbers. There is another aspect to growing your campaign: email list quality. Gathering lots of subscribers is great for email marketing, but you have to make sure those subscribers are real. You may be asking, “Well, why wouldn’t they be?” In the world of email marketing, there are quite a few types of emails that degrade your sender reputation. A sender reputation is a score that every email sender has. It’s the rating Internet Service Providers use to determine your behavior as an email sender. Some of the factors that influence your sender score are: your bounce rate your overall engagement: open and click-through rates are vital metrics the number of spam complaints and unsubscribes you get Bad email addresses you could have in your list All these factors are in direct connection with the quality of your email list. Unfortunately, every organization or marketer will acquire some bad email addresses over time. Some of the most damaging yet prevalent ones include: Fake email addresses: for a number of reasons, people sometimes provide fake email addresses. Sometimes they just want to take advantage of a freebie and have no intention of being a subscriber. Abuse emails: some people are malicious and others just careless. Abuse email owners have a habit of marking emails as spam, even those they signed up for. You don’t want these people on your list because they will hurt your sender reputation. Temporary email addresses: would you believe there are websites that exist for the sole purpose of generating temporary emails? These email addresses are sometimes called disposable because the person uses them for a day or two and never again. Then, they only cause your bounce rate to go up. On top of these, we can’t forget there’s always natural decay of the list. People simply change email addresses. Some people use their school or work email and they graduate or quit. You must get those email addresses off of your list. Use an email verifier to keep your database clean Thankfully, there is a healthy way to grow and maintain your list. The first thing is to never buy or trade email addresses to add to your list. First of all, it’s illegal to email people without their consent. Furthermore, a purchased list isn’t likely to result in anything positive and most likely the people you add will mark you as spam. The simplest way to keep your list healthy is to: The first clean it in bulk using an email verifier then, install an email verification API on your sign-up forms. Clean your list in bulk If you already have a substantial number of contacts in your list, but are not sure about their validity, run your list through a bulk email verifier. The process is simple and doesn’t take much time: you upload your list into the system and get it back clean within hours or even minutes. Install an email verification API This simple piece of software checks every new email address in real-time. It grants permission to good emailers and keeps out any of the problematic accounts mentioned above. Once your list is clean, consider adding the API to all your sign-up forms to ensure it stays in good shape. The sky’s the limit You would be surprised what a difference email marketing makes. It’s the most personal way to reach people and is an incredible tool to communicate the story of your brand and service. Using careful planning, creativity and email verification tools you are on the right path to growing your email list and getting good results. Read Also: How to Integrate Email Marketing With SEO Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

What Is VoC Marketing?

Despite digital marketing strategies being effective and robust with their outcomes, these need to constantly evolve since consumer needs and habits are continually changing. That’s not different from the voice of the customer or VoC marketing campaign. The strategy is one in which a business strives to listen to what the customer has to say and gain insight from that feedback in order to act on concerns or needs. The customer’s experience is optimally significant, making it vital that the business leaders hear what the customer has to say to fully understand where improvements to this experience need to be made to garner a greater sense of satisfaction. A robust VoC program should reveal the target demographic’s expectations about the goods and services you provide, whether these expectations are being met, and what needs to happen in order to ensure this happens in the future. The ideal strategy will incorporate a variety of sources to collect this feedback, so the customer knows they’re being given a voice when it comes to their products. The concept might sound simplistic, but it’s a bit more challenging than it seems. Learn about VOC from an AI standpoint at https://www.sixsigmadaily.com/how-innovative-technology-can-improve-voice-of-the-customer/. What Is VoC Marketing? Business leaders might believe their marketing strategies are comprehensive enough to help them understand what the customers have to say but do these leaders hear and understand what the target audience has to say? The facts indicate that many organizations are not up to speed despite significant investments in their research strategies. With those “statistics,” new marketing concepts are developed constantly to make businesses more consumer-centric, including a robust new process referenced as “VoC” marketing or “Voice of the Customer.” With this process, the audience's feedback is collected, heard, understood, and steps are taken to move their suggestions forward. It sounds relatively straightforward but can be a time-intensive and involved process. Let’s look at it more closely. 1. The Interviews With VoC, there is a need for in-depth responses from the target groups. While surveys are usually an integral tool in the marketing scheme and a budget-friendly method for collecting poignant insight, detailed input is lacking. In order to get a feel for the true nature of a customer’s opinion, this new research tool uses “quantitative” and “qualitative” methodologies - not merely surveys. These can include focus groups, interviewing, site analytics, journey maps, and more. The process is used with both the clients and the internal teams having a goal of obtaining “multi-dimensional” feedback on methods of improving the customer’s experience and the products. 2. Answering the tough questions All businesses prefer to receive positive input. That can influence how questions are relayed with the survey creation, with results then being relatively useless. The point with VoC is to step outside of your comfort zone with the difficult questions you might not want to hear the answers to. While the responses could be harsh, these sharp insights are what bring change, improvement, and growth. If you can’t recognize weakness, there’ll be no capacity to make changes. Without constantly evolving along with the consumer’s changing behaviors, the company can’t grow. Read here strategies to help understand VoC. 3. Action is the reaction to the feedback Collecting feedback is only one component of VoC. The leaders need to gain insight from what the audience is indicating with this input. They need to hear and understand what’s being said by their target group, and that consumer wants proof their voice has been heard. How can a company do that? Act on their input and let them know you did so and how. Show the customer the results of their feedback. By churning out more desirable results, you achieve better customer relations and decrease the instances of dissatisfaction. Final Thought Voice of the Customer is a powerful marketing strategy meant to bring the customer’s voice to the business leaders to create a more outstanding customer experience. In exchange for their dedication to the consumer, the company will see an influx of word-of-mouth referrals, greater loyalty with their audience, and a higher retention rate. A demographic who shares their experience with their network will likely make more purchases with the business. Plus, those in their network will come on board to buy goods or services, substantially increasing business revenue. These transactions equate to opportunities to learn where improvements can be made and how the company can evolve positively for the benefit of each person as a consumer. Identifying the customer’s voice is a crucial component not only of a marketing strategy but essentially of growing a business overall. The VoC process is what allows you to connect on a deep and direct level with that target group but also with the individual consumer. That will translate into change, evolve further into growth, and ultimately result in success. Read Also: 8 Tips To Increase Your Cash Flow In Your BusinessHow Customer Service Is Impacting Your Business In 2022!Your Postmates For Everything: Jeench is The Next Generation E-Commerce Marketplace And Much More

The Best Ways To Market Your Small Business Online In 2024: A Guide

As we step into 2024, the digital landscape for marketing a small business continues to evolve at a rapid pace. Navigating this dynamic world can be daunting, yet small business owners need to stay ahead of the curve. In this comprehensive guide, we’ll explore the most effective online marketing strategies tailored for small businesses in 2024. From leveraging social media platforms to exploring emerging digital trends, we’ll provide you with actionable insights and tips to enhance your online presence and connect with your audience. Whether you’re a startup or an established business looking to expand your digital footprint, these strategies will help you maximize your online marketing potential and drive your business forward. Harnessing The Power Of Social Media: Beyond The Basics Social media remains a powerhouse for small business marketing, but it’s no longer just about having a presence – it’s about strategic engagement. Businesses should focus on platforms where their target audience is most active and tailor content to suit each platform’s unique environment. Interactive and visually appealing content, such as live videos, stories, and AR filters, can significantly boost engagement. Additionally, leveraging social media analytics tools for insights into customer behavior and preferences is crucial. By creating a strong, authentic brand voice and engaging directly with customers through comments and messages, businesses can build a loyal community, turning followers into customers. WhatsApp Marketing: Connecting with Customers On A Personal Level WhatsApp marketing continues to stand out as a highly effective tool for small businesses, especially when leveraging advanced WhatsApp marketing software. This software enables businesses to automate and streamline their communication, making it easier to manage large volumes of messages and maintain personal connections with customers. Features like automated responses, chatbots, and broadcast lists allow for efficient and personalized communication at scale. Businesses can use these tools to send timely updates, promotional messages, and personalized greetings, enhancing customer engagement. Additionally, WhatsApp marketing software often includes analytics capabilities, helping businesses to track engagement and refine their strategies. By utilizing this software, small businesses can maximize the impact of their WhatsApp marketing efforts, fostering stronger customer relationships and loyalty. Email Marketing: Personalized Way Of Marketing A Small Business Email marketing continues to be a vital tool for small businesses, with personalization at its core. Crafting personalized emails that resonate with your audience can significantly increase open rates and conversions. Segmenting your email list based on customer behavior and preferences allows for more targeted and relevant messaging. Automation tools can help in sending timely and personalized emails triggered by specific actions, like welcoming new subscribers or following up on abandoned carts. Moreover, integrating interactive elements such as polls, surveys, and clickable CTAs can enhance user engagement. A well-executed email marketing strategy not only drives sales but also strengthens customer relationships. Leveraging SEO For Long-Term Success Search Engine Optimization (SEO) remains a fundamental aspect of online marketing for small businesses. A strong SEO strategy ensures your business appears prominently in search results, driving organic traffic to your website. Focus on optimizing your website with relevant keywords, quality content, and a mobile-friendly design. Regularly updating your blog with informative and engaging content can establish your business as an industry authority. Local SEO is especially crucial for small businesses, so ensure your local listings are up-to-date and you’re leveraging location-based keywords. Remember, SEO is a long-term strategy; consistent efforts and staying updated with Google’s algorithm changes are key to success. Video Marketing: The Era Of Authentic Storytelling Video marketing continues to dominate in 2023, with a shift towards authentic storytelling. Customers crave genuine, relatable content, making it essential for small businesses to create videos that resonate on a personal level. Focus on producing high-quality, informative, and entertaining videos that showcase your brand’s personality and values. Platforms like YouTube, Instagram, and TikTok offer vast audiences for diverse video content, from educational how-tos and product demos to behind-the-scenes glimpses and customer testimonials. Live streaming also presents an opportunity for real-time engagement. With the increasing accessibility of video production tools, businesses of any size can harness the power of video marketing to captivate and connect with their audience. Influencer Collaborations: Leveraging Credibility And Reach In 2023, influencer marketing continues to thrive, offering small businesses a chance to leverage the credibility and reach of popular online personalities. Working alongside influencers who align with the values of your brand and resonate with your prospective audience can largely amplify your marketing message. These collaborations can range from sponsored posts and product reviews to joint live streams and giveaways. It’s not just about the number of followers; micro-influencers with a highly engaged audience can often offer more value. The authenticity and trust that influencers have cultivated with their followers can lead to increased brand awareness and loyalty, driving both traffic and conversions for small businesses. It takes marketing a small business to another level. Pay-Per-Click (PPC) Advertising: Maximizing ROI Pay-per-click (PPC) advertising remains a vital part of online marketing strategies, especially for small businesses looking for measurable ROI. Platforms like Google Ads and social media ads offer targeted advertising options to reach potential customers based on demographics, interests, and behaviors. The key to successful PPC is creating compelling ad copy, choosing the right keywords, and continuously optimizing based on performance data. Utilize A/B testing to determine which ads perform best and adjust your strategy accordingly. PPC can drive immediate traffic and conversions, but it requires careful budget management and ongoing analysis to ensure you’re getting the most out of your investment. Mobile Optimization: Catering To The On-The-Go Consumer Mobile optimization is no longer optional for small businesses – it’s essential. With the majority of online interactions occurring on mobile devices, ensuring your website and content are mobile-friendly is crucial. This includes responsive web design, fast loading times, and easy navigation. Mobile optimization extends to all aspects of your online presence, from emails being easily readable on mobile devices to ensure your social media content is engaging on smaller screens. Additionally, consider mobile-specific strategies like SMS marketing or mobile apps to further engage your mobile audience. Catering to the on-the-go consumer can significantly enhance user experience and increase engagement and conversions. Final Thoughts In the ever-evolving world of online marketing, making data-driven decisions is key to success in 2024. Utilizing analytics tools to track and analyze your marketing efforts is essential in understanding what works and what doesn’t. Regularly review metrics such as website traffic, conversion rates, engagement rates, and ROI across all your marketing channels. This data allows you to refine your strategies, allocate your budget more effectively, and personalize your marketing efforts. Staying agile and responsive to data trends can help you stay ahead of the competition. In a landscape inundated with information, the ability to decipher and utilize this data effectively can make a significant difference in the success of your small business’s online marketing efforts. Read Also: Optimize Your Small Business Revenue by Taking These Steps Basic Small Business Tips for Noobs Who Want to Start a Venture in 2020 How to Empower Your Small Business through Digital Marketing?

How To Choose The Best Broker For You

1. Types of Forex Brokers :

No Dealing Brokers :

Market Makers :

Electronic Communication Network :

2. Features of a Reliable Forex Broker :

Regulatory Compliance :

Trading Platform :

Customer Service :

3. How to Identify a Good Broker :

Explore Some Interesting Marketing Trends for Your Business in 2018

5 Reasons to Use Magento for Your Next Ecommerce Website

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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3 Easy Ways to Grow Your Email List

What Is VoC Marketing?

The Best Ways To Market Your Small Business Online In 2024: A Guide

How To Choose The Best Broker For You

1. Types of Forex Brokers :

No Dealing Brokers :

Market Makers :

Electronic Communication Network :

2. Features of a Reliable Forex Broker :

Regulatory Compliance :

Trading Platform :

Customer Service :

3. How to Identify a Good Broker :

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Explore Some Interesting Marketing Trends for Your Business in 2018

5 Reasons to Use Magento for Your Next Ecommerce Website

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related