Alexa Voice Assistant: Why It Succeeds Where Others Fall

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18 December 2019

Gadgets

Alexa

There are plenty of reasons why voice recognition software never took off back in the day. Perhaps the most significant one is that the hardware from years back did not sufficiently make use of the voice recognition’s potential. The same thing can be said about virtual reality; as there was no way to make a feasible virtual reality set for the household when it was introduced decades ago. Alexa is capable of being integrated into all sorts of apps, there is no telling just how far it will go.

Fortunately, modern technology has made strides over the years, which is why virtual reality has made a comeback. That said, it pales in comparison to the potential that voice assistants bring in the form of Alexa. From overall convenience to Alexa skills development,

Here are a few reasons why Alexa succeeds where others fail:

Alexa can be integrated into modern apps

Alexa

When you think of virtual assistants, they typically come packaged with their own software, as it would be strange to consider voice recognition programs without compatible software. However, Alexa has managed to elevate the experience through the use of Amazon Alexa skill development. With the right skills to deal with the issues of compatibility, it widens the competitive gap by opening the floodgates of possibility. Now that Alexa is capable of being integrated into all sorts of apps, there is no telling just how far it will go.

A brand new way to market products

Aside from having a nearly limitless potential thanks to the use of apps, Alexa can also succeed with the help of a creative streak in the marketing industry. For example, it was recently used by Tide to help market their brand of products. Tide accomplished such a feat by building Alexa skills to help it provide solutions for cleaning over two hundred types of stains. Not only is Alexa able to market Tide’s products, but it is also used creatively and in a practical sense. That said, Tide’s use of Alexa is only the tip of the iceberg as far as the overall potential goes. Who knows how far companies can take Alexa in the field of marketing?

Making things fun for your kids

Not only can Alexa be used by kids to find their favorite movies or songs, but it can also be utilized to instill a sense of responsibility. Alexa can help keep track of their progress with the help of certain apps, such as with cooking or sports. Alexa can help them devise a new recipe, or help them keep track of their exercises. The same can be said for the parents as well! It might not seem like such a big deal, but the convenience Alexa offers can help a family bond together without having to do much at all.

From the power of app integration to Alexa skills for kids, only time will tell just how much it will change the lives of families that are willing to make use of its unique capabilities. The fact that Alexa is close to becoming a technological standard is why it succeeds where others fail.

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