5 Industries That Can Benefit From Using Aerial And Drone Photography

Published on: 11 December 2020 Last Updated on: 04 September 2024

If you are a business owner, searching frantically for some new strategies to promote your business, improve sales and branding, then we have the perfect solution for you.

In the past few years, using drones for both commercials as well as leisure purposes is on the rise. Using drones for aerial photography is quite the trend and businesses can benefit from this incredible new technology in multiple ways.

No matter what the scale or size of your business, you can use drone photography to benefit it. In this article, we look at five industries or business niches, which can benefit significantly from using drone photography.

However, before we proceed to the list of industries, let us briefly discuss everything you need to know about Drone Photography.

Aerial and Drone Photography: What you should know

Drones are technologically sophisticated machines, which can fly. They can also be fitted with a number of add-on devices, including cameras, satellites, data recorders, etc., and can be highly useful.

Drone photography has taken off in recent years as one of the smartest ways to market and document your brand. It has been used in multiple sectors, ranging from agriculture to wedding photography.

From a brand perspective, aerial photography using a drone can help in-

Creating promotional marketing material to showcase the scale and size of the business.
Give people a sense of how big or small the physical location is of the business.
Create the appearance of a tech-first company not shy to use modern technology.
Gather assets for website, social media, etc. (online and offline promotions).
Communicate the progress of a real estate project or the scaling up of industrial spaces.

List of 5 Industries that can benefit from using Drone Photography

1. Real Estate-

Real Estate Developers and Promoters can look to use drone photography for showcasing their projects. This can be done for both projects which are ongoing, as well as for the ones, which have been completed. Showcasing the different complexes, amenities, gardens, artificial lakes, etc. can go a long way in making the project appear attractive in the eyes of potential buyers.

2. Manufacturing Businesses-

Most manufacturing businesses, especially the ones which are B2B have a tough time marketing themselves. This is where drone photography can help them show the size and scale of their factories. It can act as a great confidence-boosting mechanism for other vendors who want to partner with credible manufacturing units. Drone photography helps boost business.

3. Holiday Parks and Resorts-

The travel and tourism sector is all about visual appeal and attraction. Big holiday parks and resorts can use drone photography can show the major sights and sounds for potential consumers who are looking at options to plan their next holiday. This tech can help create a virtual experience for resort operators looking to woo new clientele.

4. Government Departments-

Big governmental projects like the construction of dams, highways, etc. require the preparation of status reports periodically. Drones can be a great asset for government departments who want to show real-time progress and detailed status reports to ministers and other lawmakers. While private players are taking the lead, governments should seriously look at adopting drone photography.

5. Agricultural Production-

Commercial farming is becoming one of the most lucrative businesses in the world. However, it also needs to market and advertise itself in front of governments, investors, and potential consumers. Using drones to capture the size and scale of such farms and their operations can help build a credible brand. It can allow boost confidence in the company and its products.

The Final Word

As a business owner or a high-ranking executive in any of the above stated five industries, you might want to look to the Melbourne skies for a local d r one photographer near you. Not only will thins help take your business to the next level in terms of sales, but it will also sort your branding worries. Drone photography is still in its infancy and brands in the above-mentioned industries should look to benefit from the same before the competition increases.

Can you think of some other industries, which can benefit from using aerial and drone photography? List them down in the comments section below.

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How to Best Photograph a Corporate Event

A picture is worth a thousand words and yours should tell the exact story that you want to tell the world. You must find ways of having your photos say what you want them to say. Corporate events normally tend to be quite boring and stuffy affairs and this would most likely be captured in the event photos. A boring event captured in a picture would bore even the intended audience but this can be avoided by making use of these few pointers that will ensure your photographs spark the desired interest in your target audience. Get Creative with Angles : Assuming that there is no mingling in the event and everyone was seated; it would be quite boring to have many photos of a bunch of people in suits just sitting down. But shooting from different angles and from different perspectives can change all this. It may mean making use of the centerpieces that the event has put in place or it could be you getting shots from outside the room, the possibilities are endless. One just needs to think outside the box. Keep the Photographer In The Know About the Intended Use of the Photos : Depending on where you want to use your photographs it is good to always let the photographer know so that they can know exactly how to capture the event. Say if the photos are to be used for the company's social media profile, then the photographer would know the exact angle to capture them from. The ideal photograph for a company website would be totally different from the one to be used on the social media profile. Letting the photographer know in advance will ensure that you get the most value out of your pictures. Highlight On Keynote People at the Event : In the event that there are keynote speakers who are going to grace your event, it is always prudent to let the photographer know in advance so that he/she can capture them in the best light. In the same breath, if there are people who absolutely do not want to be photographed, also let the photographer know in advance so as to not offend anyone intentionally or not. If as the organizer of the event, you are unable to point out the said people, it is well in order to have one of your staff members be the one to show the photographer. Let the Venue Help You Get a Photographer : Finding a worthy photographer who can live up to your expectations can be quite a task. Companies like the photo team are professional photographers who exclusively deal with corporate events but if one is unable to retain their services for one reason or another, you can choose to seek help from the event venue. Nowadays, most venues have their in-house photographers or know about good photographers from previous events held on their premises. Getting the venue to recommend a good photographer for your event is quite in order because chances are that he/she has had a photography session within the premises and therefore is aware of the good angles and will advise you accordingly. Have Fun with Posed Photos : As mentioned earlier, corporate events can be boring. This does not mean that the event photos have to be boring as well. Having fun with attendees of a corporate event will oftentimes have them loosen up a whole lot more and this will give your photos a whole new flair as opposed to the traditional grip and grin type of photos common with serious events. Be fast about posing for the photos though because you do not want to delay the event or hold the attendees longer than necessary. Getting creative with photography takes skill and experience and unfortunately, not all photographers have these. It is best to seek the services of a professional event photographer who will give you exactly what you seek in your event photos. Read More : 5 Essential Tips For The Traveling Photographer Handy Tools For Outdoor Photography

5 Corporate Video Production Styles

The most effective technique for getting your company's message across to the audience is picking the right style that suits your story and target audience. A corporate video is one of the cool modern techniques of communicating with various audiences excitingly. Apart from being entertaining, it is more engaging as compared to large block text. Business marketers can include videos on the company's landing page, which will increase customer visits by 80%. Today, about 50% of customers will prefer watching a video rather than reading a text. Below are some possible corporate video production styles that will help you grow and improve production. 1. Sincere and Inspiring Whether you target social media or youtube audiences, your corporate video production should fully utilize the research, collected data, good filmmaking, and a storyline that attracts audience attention. The Youtube and social media platform videos should also have an inspiring character and a sincere promotion of its philanthropy. Creating awareness and driving positive change that affects the global communities is one of the many ways of capturing your target audience. 2. Epic and Exciting Everybody loves entertaining videos, which puts a smile on your face—creating an epic and exciting corporate video for an online audience. Using talent and a little drama can quickly drive your message to a vast target audience. Ensure it is short of merging your budget and has the brand storyline. If your storyline is not captivating, it would be hard to maintain your audience's attention—source for the right production team to ensure quality content. 3. Trendy and Sophisticated A corporate video production style should be on point, trendy and sophisticated. The majority of the audience is after the latest trends, and by that, you can use new trends to convey your message. A classic video should entail the latest fashions, styles, and latest trends. 4. Traditional and Educational Apart from having action and comedy as a video marketing tool, the brand should be understandable to the existing and potential consumers. Focus on a traditional video that promotes and educates its viewers about the service or product on offer. A straightforward and educational corporate video can serve a large audience better. Especially the corporate leadership that is looking for specific solutions that will promote their business and enterprises. They are likely to take more time watching corporate videos that educate on new business services and tools. Some will engage, share, or comment, while others will not hesitate to fill out the attached contact information form for more details. 5. Hip Yet Authentic Corporate video production should be designed to attract more audience visits. Some videos will base on attracting millennial viewers. But they are quick at rejecting something out of touch and hard to win their eyeballs. You need a good corporate video production company that will ensure good storytellers, young and authentic in their approach. Now you are good to start your content marketing strategy by emphasizing and conveying the message using video. Apart from marketing your product on other marketing platforms, you can also drive traffic to your landing page. Corporate video production is one of the best ways to expose potential customers to the product prior. Read Also: Top Ways Video Marketing Will Help Your Business Grow How to Use Videos to Get Real Estate Leads from Social Media with Little Effort

Wanderlust Memories: How To Become A Travel Photographer?

Many people find travel photography the most appealing of the various photography genres. While taking pictures, a travel photographer can encounter new locations, people, and cultures. And with the photos, one hopes to convey the same feeling to the observer. Are you looking for a guide on how to become a travel photographer? Here in this article, we are explaining the concept in length. Photography provides a healthy dose of fame, cash, as well as exhilaration. However, choosing to combine your career with a life of travel comes with its own set of difficulties. Travel photography, like other business and career options, can provide you with all the excitement and educational opportunities you desire. It offers traveling the world and pursuing a career in photography. As long as you can scale up operations, concentrate on developing your brand, and effectively market your work. Your creative growth will be incredibly fulfilling, and you'll feel an unmatched sense of joy in your heart. Consider the advantages and disadvantages before giving in to the urge of excitement and quitting your job to focus on your travel photography business. Traveling is an amazing activity that completely revitalizes the mind and soul. Every location has a certain allure and beauty that you can capture with your camera (photography). You can share the beauty of the places you visit with the world as well as treasure your travel memories for a very long time. The phrase "a picture paints a thousand words" has been used aptly. It makes sense that travel photography is both breathtaking and inspiring. Additionally, travel photography is becoming a fascinating and successful industry these days. What Is Travel Photography? The main goal of travel photography is to capture locations in all of their beauty. As a travel photographer, you will visit many locations and use your camera to document them. The locations may include tourist destinations, hotels and resorts, scenic areas, outdoor activities, and cultural events. The majority of professional travel photographers create images for magazines, brochures, advertisements, merchandise, and online media, all of which are somehow related to the travel and tourism sector. Why Become A Travel Photographer? Grow to appreciate and love this wonderful planet. You feel an intense love and a need to preserve this planet when you leave the bustle and chaos of your fast-paced life in the city and take in the natural beauty and abundance of this amazing planet. There is appreciation and content when you can capture the entrancing beauty of the locations. You are aware of the lessons your parents and educators instilled in you during your school years regarding environmental and global sensitivity. Travel photography deepens your connection to the earth and increases your appreciation for it. Learn Patience And Flexibility You develop mindfully when you take travel photos. It profoundly alters you. Being sensitive to the planet helps you become more patient and adaptable. One of the greatest lessons to be learned from travel photography is that nature accomplishes everything it sets out to do, even though it moves at its own leisurely pace. In a similar vein, you sense that your patience with people and situations has increased. Success doesn't always come easily. Persistence and patience are required. Similar to this, photography also requires a great deal of endurance and patience. To get that flawless, astounding sunrise, you must wait hours. You'll have some of the best shots in your portfolio if you are patient and give it the time it needs. Another important thing you get from travel photography is flexibility. Even though unfavorable events like flight cancelations, flat tires, abrupt changes in the weather, etc., occasionally arise, you should always be adaptable and let go of rigid schedules and itineraries. If you want to learn how to become a travel photographer, this article will help. How To Become A Travel Photographer? Here, we are going to offer a concise guide on how to become a travel photographer. Here, you will learn how to kick-start your travel photography career. Be Driven By Passion There are numerous specialized sub-genres within adventurous photography, such as industrial, landscape, and wildlife photography. Find out about the different kinds, the relevant skill requirements, the temperament, the challenges, and, of course, the monetization models. When making your final choice, make sure you have a firm understanding of all the dynamics. Listen to your heart as well as your head. Once you've decided to specialize in travel photography, you must set a clear priority for it and pursue it with utmost enthusiasm. It is not acceptable to take half measures. Invest Time, Money, And Effort Take some travel photography classes or work as a free intern taking photos with a used camera to start learning the ins and outs of the industry. Engage in peer interaction and look through reputable websites for advice on photography. Examine publications and books about travel photography. Take advice from the experts. To pick the brains of the greatest, you can also attend seminars, workshops, and other training sessions on travel photography. Have A Clear Photography Service Description Give a clear definition of your travel photography service. Make sure that your clients and potential clients are aware of the caliber of work you produce, the costs you charge, the value-added services you provide, and the scope of the projects you handle. Establish the terms and conditions for hourly rates, weekly time commitments, and project deadlines. You should also specify the mode of payment. Clearly defining your offering will enable you to earn money while traveling and taking pictures. Create A Professional Travel Website You should not overlook marketing your work as you continue to hone your professional travel photography skills. Create a high-quality website for your travel photography to display your images. Sort and select the best travel images you have taken in various genres for your portfolio website. Update your website with new work from recent trips on a regular basis. Your website serves as both your public face and the initial point of contact for prospective customers and partners. Take inspiration from other stunning websites featuring photography portfolios. Take Help Of Social Media Social media is a great place for travel photography to receive attention and feedback. People enjoy sharing and liking gorgeous photos of locations they'd love to visit. Discover how to take advantage of social media as a travel photographer. Decide on one or two social media channels, at most, and devote all of your energy to sharing excellent content on a regular basis. Engage with those who like and share your work to grow your fan base. Examine the metrics related to likes, shares, and comments in order to gain insight into market trends, work quality, and areas for development. Curate A Blog Include a blog for your travel photography on your portfolio website. Start narrating visual tales, offer advice on traveling with a camera, and provide behind-the-scenes glimpses into your adventures. Make picture diaries of the locations you are seeing. Through your blog entries, discuss the experiences, culture, and discoveries that you have made. Your blog will eventually start drawing both followers and possible customers like a magnet. Explore Ways To Earn Money There's more to travel photography than meets the eye. It is about discovering new people, locations, cultures, and geographical areas—basically, anything that comes your way on the road. Mark every location you visit with a brief statement about yourself. Seek to become involved in social campaigns and align yourself with worthy causes. One way to raise awareness about animals that are in danger of extinction and endangered species is to take up wildlife photography. In the midst of the madness of networking, new assignments and clients will appear out of nowhere. Wrapping Up Have the perseverance and faith to get through some of the difficulties the trade may present. Travel photography is for you if you enjoy taking pictures and having the flexibility to work wherever you go. Prepare ahead of time and have faith that it will materialize. We hope this article helped you figure out how to become a travel photographer. When the verdant vistas of the unknown call to your inner self, what will you choose? Take your time considering how to become a travel photographer. All you need to do is grab your camera and bag, read up on some industry advice, and start shooting travel photos right now! Additional Reading: Handy Tools for Outdoor Photography How Photography Projects Can Improve Wedding Business? 5 Industries That Can Benefit From Using Aerial And Drone Photography

5 Industries That Can Benefit From Using Aerial And Drone Photography

Aerial and Drone Photography: What you should know