5 Industries That Can Benefit From Using Aerial And Drone Photography

Published on: 11 December 2020 Last Updated on: 04 September 2024

If you are a business owner, searching frantically for some new strategies to promote your business, improve sales and branding, then we have the perfect solution for you.

In the past few years, using drones for both commercials as well as leisure purposes is on the rise. Using drones for aerial photography is quite the trend and businesses can benefit from this incredible new technology in multiple ways.

No matter what the scale or size of your business, you can use drone photography to benefit it. In this article, we look at five industries or business niches, which can benefit significantly from using drone photography.

However, before we proceed to the list of industries, let us briefly discuss everything you need to know about Drone Photography.

Aerial and Drone Photography: What you should know

Drones are technologically sophisticated machines, which can fly. They can also be fitted with a number of add-on devices, including cameras, satellites, data recorders, etc., and can be highly useful.

Drone photography has taken off in recent years as one of the smartest ways to market and document your brand. It has been used in multiple sectors, ranging from agriculture to wedding photography.

From a brand perspective, aerial photography using a drone can help in-

Creating promotional marketing material to showcase the scale and size of the business.
Give people a sense of how big or small the physical location is of the business.
Create the appearance of a tech-first company not shy to use modern technology.
Gather assets for website, social media, etc. (online and offline promotions).
Communicate the progress of a real estate project or the scaling up of industrial spaces.

List of 5 Industries that can benefit from using Drone Photography

1. Real Estate-

Real Estate Developers and Promoters can look to use drone photography for showcasing their projects. This can be done for both projects which are ongoing, as well as for the ones, which have been completed. Showcasing the different complexes, amenities, gardens, artificial lakes, etc. can go a long way in making the project appear attractive in the eyes of potential buyers.

2. Manufacturing Businesses-

Most manufacturing businesses, especially the ones which are B2B have a tough time marketing themselves. This is where drone photography can help them show the size and scale of their factories. It can act as a great confidence-boosting mechanism for other vendors who want to partner with credible manufacturing units. Drone photography helps boost business.

3. Holiday Parks and Resorts-

The travel and tourism sector is all about visual appeal and attraction. Big holiday parks and resorts can use drone photography can show the major sights and sounds for potential consumers who are looking at options to plan their next holiday. This tech can help create a virtual experience for resort operators looking to woo new clientele.

4. Government Departments-

Big governmental projects like the construction of dams, highways, etc. require the preparation of status reports periodically. Drones can be a great asset for government departments who want to show real-time progress and detailed status reports to ministers and other lawmakers. While private players are taking the lead, governments should seriously look at adopting drone photography.

5. Agricultural Production-

Commercial farming is becoming one of the most lucrative businesses in the world. However, it also needs to market and advertise itself in front of governments, investors, and potential consumers. Using drones to capture the size and scale of such farms and their operations can help build a credible brand. It can allow boost confidence in the company and its products.

The Final Word

As a business owner or a high-ranking executive in any of the above stated five industries, you might want to look to the Melbourne skies for a local d r one photographer near you. Not only will thins help take your business to the next level in terms of sales, but it will also sort your branding worries. Drone photography is still in its infancy and brands in the above-mentioned industries should look to benefit from the same before the competition increases.

Can you think of some other industries, which can benefit from using aerial and drone photography? List them down in the comments section below.

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Adrian Rubin Tells How to Bootstrap Business in the Photography Niche

Like any other entrepreneur, every photographer also looks forward to growing and succeed with their photography business. However, photography unlike other business ventures, it comes with a special kind of inherent talent and passion. The good thing about photography is that you can start small with lesser capital and still flourish. Sometimes when you are starting a new business, it can be very difficult because you most probably do not have enough resources such as finances or the best equipment. Here are some tips on how bootstrap business in photography. Adrian Rubin Tells How to Bootstrap Business in the Photography Niche 1. Identify Your Photography Niche: While other business people start by identifying their business goals, photographers should also identify their photography niche. Professional photographers should begin their photography career with one genre rather than taking anything that comes on their way. You can identify your niche based on interests or what you are passionate about. For instance, you could be a person who loves capturing memories such as those found in social events. In this case, events such as weddings, parties, anniversaries could help you become successful. If you love sports, you can become a sports photographer. Other photography niches that you can pursue include portrait photography, travel photography and commercial photography among others. As you grow in the industry, you will be able to venture into different genres and become a master of several. 2. Evaluate Your Target Clients: As you work on growing your photography business, consider who your ideal client would be and how you will be able to reach out to them. To bootstrap business with your chosen photography niche you will have to consider the location of your clients because you most probably might not afford to travel to meet clients. Again most people tend to work with clients who are near to them. Also, evaluate your preferred demographics because you might feel comfortable working with corporates rather than families or kids rather than adults among other preferences. Focus on all the factors you are looking for in your clients, and these include resources that you will require and your working style. 3. Know What You’re Worth: Most people tend to be anxious about getting clients when they start a new business and therefore would underprice their products or services. This should not be the case because you have used resources and consumed time doing your job. You need to value every photography work and price it accordingly. However, despite that you want to respect your value, consider researching the local market price for similar work to avoid charging overly less or overly more. 4. Keep Developing Your Skills: Photography is a part of creative work, and you are required to be unique and creative when doing this job to not only attract clients but also keep them. Therefore, don’t just stick to one style or one job category. For instance, most people prefer to have wedding videos and photos at the same time. In this case, you should work on mastering the two functions so as to earn two contracts from one client. Diversification here is the key to succeed in photography business as long as you can give quality in all. 5. Marketing: Photography is not all about creativity but also marketing this creativity is very important. You must invest in time, resources and technology when it comes to marketing your photography business. In the beginning, you can rely on word of mouth through networking done by you or your friends and family members. Referrals also tend to be very effective in the photography business. In today’s digital world you must consider technology in everything and therefore should apply online marketing techniques such as social media marketing and SEO among others. Choose a marketing strategy that works well with you and with time your business will have a brighter future. Read Also: 5 Essential Tips For The Traveling Photographer How Photography Projects Can Improve Wedding Business

Why you Trust your Photographer?

There are stories all over the web about photographers being hired by offshore clients for outside shoots. Most clients rely on the photographer’s website and the portfolio of pictures that are on display. It is highly difficult for an average layman to ascertain the quality of the photographer that they have hired. Young faux photographers have been increasing day in and day out. It is important for clients to check their skills out before venturing into a deal. After all, no one wants to go into a deal that will leave him or her disappointed at the end of the day. The worse bit of it is that some occasions like your wedding day cannot be re-winded. You just want a professional photographer who will everything right from the onset. Here are some of the elements that can make you trust the photographer. Professional Photography Calls for High Level of Skills : Professional photography relies on your skill to put vision into reality with an unnatural focus on something magical. Young photographers rely on the automatic camera mode to apply different effects to images and then boast about their expertise without getting to know even a tiny bit about aperture, lighting, and even focal lens. New-age photographers are unaware of selective focusing, closed aperture, and focal lens ratio. The only thing that they understand is that pictures need to be clicked in the manual mode but are not aware of the intricacies involved. Photographers gain their skills through the necessary training and shape them further through experience. Focus and Focal Length are Key : The focus and focal length are important while taking pictures. The ISO setting is crucial too. If shots are overexposed then it is obvious that the images will all be ruined or make photo restoration. A slick-looking photography site can be deceiving too. Professional photography lacks a true expert who can say what is different between a true professional and an amateur posing as a professional one. The amateurs actually lack the basics and even proper backup equipment. What About The Experience of the Photographer : To select a real photographer, one needs to check whether the person has loads of valuable experience working with different clientele and different surroundings. One needs to have a set of questions ready to test the skill of the photographer. Memory cards should be utilized well and safeguarded because a worthy shoot might prove to be a disaster if you lose the portfolio. Amateur photographers are actually now opting for a job leaving their present careers and then get stuck in lawsuits because of their mishandling issues. There are many websites that offer free advice on how to become a photographer but not how to become a real one. That requires expertise, real skill, and experience. Interview the Photographer : One needs to have a perfect questionnaire ready to ask the photographers who they have hired or going to hire. The most important things that need to be asked should be a little cryptic but well presented. Although you might have no knowledge about fashion photography in New York or professional photography in the US, it is important to ask questions which can be found on the web. You will get relative answers too. Conclusion : Faux-photographers are on the rise and there are many who have created Facebook fan pages and different sites showcasing their images and photos. Clients need to keep an eye on them and their skill level before offering them a venture. Remember the kind of pictures that you will get depend on the photographer you will hire. Do your homework well so that you don’t end up making the wrong decision. Read Also : 5 Essential Tips For The Traveling Photographer How To Best Photograph A Corporate Event Handy Tools For Outdoor Photography

Handy Tools for Outdoor Photography

Whether you’re planning to explore wildlife in a nature preserve or you simply want to capture seasonal changes in your local park, no outdoor photography adventure should be undertaken without proper equipment. Outdoor conditions are unpredictable and your expensive equipment is sensitive, therefore you cannot be too prepared. Here is the list of handy tools you shouldn’t forget when venturing in nature. Here re Handy Tools for Outdoor Photography: 1. Cleaning Making sure that your lens and sensor are clean, especially when taking photos outdoors, should go without saying. Tiny dust spots, smudges, or even hair can make your carefully planned shoot less perfect, and using the software in post-editing can only do so much. To avoid this potential disaster, be sure to always carry a brush with fine bristles and a blower. These won’t take much space and can prove essential in ensuring clear and sharp photography. 2. Tripod Tripod is an indispensable piece of equipment for shooting outdoor sceneries since you never know when you will have to use long exposures. Capturing clouds and bird flocks early in the morning or tree silhouettes in dusk can be quite demanding if you forget your tripod. Be sure to pick a tripod of an appropriate height, and take into consideration that ground most likely won’t be flat. 3. Lens Be prepared to spend some money on a quality long lens. They are considered mandatory by many professional photographers, especially if your ambition is to capture wildlife. Something around 400 mm is a minimum. However, taking into account the crop-factor of certain cameras, you may find that the 300 mm lens will suit your needs equally well. Read the reviews of different lenses before buying one. 4. Backpack Planning an outdoor shooting should most certainly include a good camera backpack. Keep in mind several things when choosing a backpack. First and foremost, it needs to contain enough space for your equipment, especially the long lens we’ve already mentioned. Secondly, it must be sturdy and keep your equipment safe from different kinds of weather conditions. Lastly, you should seriously consider a backpack that is comfortable to wear, bearing in mind you will probably spend a lot of time walking. 5. Lights Lights in the form of a torch or a headlamp are standard tools for any outdoor activity. Nonetheless, many people get too preoccupied with camera equipment that they simply overlook something as simple as a torch. The best way to go is to get a small LED torch since it is ideal for lighting up even far objects. Most of the new torches can be easily recharged using the USB cable, and have various modes for illuminating farther and closer objects. Another solution is to pack a headlamp. For some, it is a more practical solution. It leaves your hands free, which can prove useful, both in taking pictures and walking on rough terrain at night. 6. Binoculars Finally, your outdoor kit wouldn’t be complete without a pair of binoculars. After you have chosen your ideal location, you may proceed to scan for a spot that captures your imagination. Although you can do this with your camera, it may prove impractical. When it comes to choosing specific binoculars, always factor in the waterproofing. You never know how fast the weather can change, and waterproof binoculars are a safe investment, even though this can increase the price a bit. Another important thing is the magnification. The two most common ones are 8X and 10X, the latter being usually a bit larger. This choice rests solely on your preference, but if you tend to travel light, you may instead consider getting a monocular. It is much lighter and does not occupy a lot of space in your camera backpack. To conclude, outdoor photography should be carefully planned. This does not comprise solely camera equipment, but other tools that are part of any outdoor experience, such as a backpack, a torch, or binoculars. Always waterproof your equipment, wear comfortable clothes and shoes, and be careful in your search for a sublime outdoor shot. Read also: 10 Must-Haves for Travel Photography 5 Handy Survival Tools to Invest On 5 Essential Tips For The Traveling Photographer

5 Industries That Can Benefit From Using Aerial And Drone Photography

Aerial and Drone Photography: What you should know