In real estate, an exclusive listing is a contract between a real estate agent and the owner that grants the agent the exclusive right to sell the property. The realtor will handle the listing for you without submitting it to the multiple listing service.
In most cases, the agent will promote the property to prospective buyers and handle everything regarding the sale. The real estate agent will act as the owner’s sole agent. Only one agent will be appointed and expressly authorized to refer the property to potential buyers.
On the other hand, in a non-exclusive listing, the owner retains the right to use any number of agents. You can click here to learn more about exclusive vs. non-exclusive listings and the pros and cons of exclusive listing. In this article, we will focus only on the benefits of exclusive listings for sellers and why this might be the best way for you to sell your home. Let’s dive in!
Longer-Term Working Relationship With The Agent
You are more likely to develop a genuine working relationship with a single real estate agent. Because your agent will be fully responsible for the sale, they will probably be more motivated to close the deal than open listings. In addition, your agent will put in more effort on your behalf: they will develop personalized marketing strategies to help your property stand out.
As your relationship develops, your exclusive agent will make strategic recommendations regarding advertising, marketing, and even renovation strategies to attract higher prices. On the other hand, if your home is listed on the MLS, the public will be aware of your initial price and will be notified whenever you change it. However, with an exclusive listing, the agent can control who can access pricing.
Your agent will work closely with you to ensure that you get the best price for your property. As mentioned, they may even recommend renovations if they are sure that renovating will pay off by increasing the cost of your property.
In addition, they will devise powerful advertising strategies for you to attract higher bids. And exclusive listings typically receive more offers since many believe that non-exclusive listings indicate something wrong, even if there is not. And since people have more trust in an exclusive listing, they are more likely to pay more.
In addition, your exclusive agent will spend more time choosing the best clients so they can get the best offer. Also, this eliminates the long negotiation processes with many offers, counter-offers, etc. The agent will put effort into structuring worthwhile offers for you.
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Exclusive Listings Attract The Right Buyers
Open listing is more likely to elicit interest from more buyers, but this does not guarantee that the buyers are competitive or qualified. In non-exclusive listing situations, agencies keep the important property details private and show your home to as many clients as possible.
So, the information about the property will usually be insufficient, resulting in your property being presented incorrectly to the wrong prospects. Even if the property is offered to potential buyers, these qualified prospects are given incorrect information.
This is a significant benefit for exclusive listing. Because agents will market the property through their brokerage to a pre-chosen group of prospects, the clients will be more qualified, increasing the chances of a faster sale. In addition, an exclusive listing agreement will give agents the authority to approach the qualified buyers—those most likely to buy the property—openly and systematically.
The reasons for selling a property can vary, from happy ones to reasons like someone passing away or a divorce. Some owners do not want their close ones to know they plan to sell their homes. Also, many people do not want the online world to know their address, the listing, or the selling price.
When listing exclusively, your property will not be exposed online or to many agents, which is a significant benefit. In addition, you will gain price and privacy control over the listing. You can work with one agent and have more say over who comes to your property, which could benefit sites under construction or undergoing renovations.
An exclusive listing is better suited for owners who prefer a more private selling process and want to control who comes into their property during the sale. Also, an exclusive listing is a perfect option for people who want to work with a single agent since that will give them the confidence that they are fully invested in the sale of their home.
However, it is critical to work with a reputable and experienced agent to ensure that your property sells faster and attracts higher-quality prospects who will have better offers for your property.
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