Published on: 15 July 2019
Last Updated on: 05 December 2022
It’s a known fact amongst successful leaders that you must measure and analyze what you want to improve. This couldn’t be truer when it comes to social media analysis for the purpose of building brand equity through marketing. It’s the reason why many top brands use companies like Net Base to optimize their social media marketing campaigns. Most businesses have come to understand the critical importance of social media for brand development. What has become even more clear is how valuable social media is for collecting information that can be used to develop marketing strategies.
The key to successful marketing is leveraging the information obtained through analysis to draw conclusions that are actionable. The goal is to understand and reach your target audience. Data collected using Net Base can also help to ensure you choose the right channel. The best part is that it isn’t as time-consuming as other methods of collecting data. You can have an extensive amount of information at your disposal for the purpose of making informed decisions. Let’s review some of the benefits associated with social media analysis.
Understanding the ROI of Social Media:
Social media managers around the world have been challenged for years with trying to figure out if their social media efforts have been effective. Prior to the services offered by companies like Net Base, it was difficult to truly understand the ROI of social media marketing. While it’s crystal clear that social media is important, there are many platforms from which to choose, which means marketing efforts should be strategically based on your target customers. Not using social media certainly isn’t an option.
Optimizing Your Social Media Strategy:
Social media analysis offers an opportunity to have a more focused strategy. As aforementioned, it’s a way to measure what you want to improve. A sound social media strategy is based on real data that helps you to determine which social media platform and methods will yield the best results. It’s a way to avoid wasting your time on channels that simply don’t work for your brand and target customer base. In other words, you don’t want to spend time on marketing efforts that simply will not work because they don’t reach the right people.
Another important way in which social media analysis is critical is it improves the way in which you engage with consumers. It can help you create more content based on the results of data from prior marketing campaigns. You are able to ascertain which type of content will yield the results you want. There’s no way around the fact that some marketing campaigns are more appealing than others. By analyzing your social media, you can see how others actually respond to what you might think is an amazing marketing campaign.
Understanding Your Audience:
As you probably know, social media is a crowded place and you have to work to build your audience. Ongoing engagement on social media takes time and effort. Success is more likely when you truly understand your audience and develop content that speaks to them in a way that’s compelling. This includes all aspects of your content, including photos. Net Base provides you with insights that can improve the conversations that you have with your customers.
The information provided by social media analytics enables you to hit the mark in your marketing campaigns more frequently, which results in a much higher ROI. You can review a wide range of information obtained through social media analytics for integration into your marketing strategies.
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Spreading brand awareness is essential if you want to become a household name.
One of the best places to get your name out there is social media. However, carving out a place for your brand in such a crowded atmosphere can be challenging at best and impossible at worst.
However, with dedication and the right social media strategy, you can garner followers and promote your brand and products while engaging with your target audience.
Here are 12 practical ways to leverage social media to boost brand recognition.
1. Share Social Media Buttons
Having some share social media buttons on your website or blog can help your customers get the word out on your products or services, exponentially expanding your reach.
When you make it easy for your visitors to share your content, they’re more likely to help promote your business and recommend your brand to their family, friends, and professional social media connections.
Of course, that’s not all you can do on social media, but it's a great place to start, so have one-click share buttons so anyone visiting your website can quickly spread the word.
Aside from pasting a few lines of code into your website, it’s an effortless way to boost brand recognition.
2. Understand Your Audience and the Platforms They Use
Market and audience research is an essential part of any outreach strategy. So pull out your customer profiles and see what social media platforms they’re on so you can effectively target them.
You should also discover the rules and culture of the platform you post on. You can be fast and loose on Twitter, but you’ll want to take a more formal tone on LinkedIn.
3. Reduce, Reuse, Recycle, and Repurpose Content for Social Media
You’ll likely be posting on multiple platforms, and you can share plenty of content between them as long as you tailor that content for the platform you’re posting to.
Reuse your content, but customize it to the social media network you’re sharing it on. You shouldn’t post a paragraph-long story on Instagram or just a picture with no context to Facebook. And every social media manager knows about the 280-character limit with Twitter, although that may change soon.
And it’s not just social media content you can recycle. Turn your blog posts into a series of short snippets with a powerful call to action to encourage followers to click through to your website to read the full story.
Post short clips of longer videos as a teaser to drive traffic to your website or YouTube channel. There are endless ways to repurpose your content to power all your digital marketing initiatives.
4. Engaging With Customers: Social Media is Like Customer Service, but More Fun
Consumers will definitely let you know if your company gets something wrong on social media.
Responding to these comments quickly and effectively is essential for engagement and providing excellent customer service.
Of course, you should also respond to positive comments, which can alleviate the burn from the scathing remarks. Reacting quickly and effectively to any brand mentions can immensely help customer engagement and brand recognition.
5. Visual Content: The Popularity of Images, Infographics, and Videos
Attention spans are short, and your audience wants instant gratification. You can capture attention and amuse the masses by taking advantage of visual information with images, infographics, and videos.
If your content is catchy, funny, or otherwise captures the attention of the masses, you can even go viral, spreading your brand all over the web.
Keep in mind that you can go viral for bad reasons, too, which may open you up to negative publicity. That’s why you should ensure that your social media content aligns with your vision, mission, and brand personality.
6. Hashtags, Captions, and Comments Oh My!
One of the most critical aspects of social media is being social. Follow others, use hashtags to make your content searchable, comment on other posts, caption photos, and just be social. It’s incredible how many businesses miss this crucial aspect.
If your business were a person, it would be social on the feeds, interacting with its followers and other users. So be social, and you can make your brand seem more alive and likable to consumers.
7. Research and Case Studies: The Importance of Authority Content
When you post online, you need to have high-quality content. Among this content, authority content is some of the most important. No matter how excellent your outreach strategy is, no one will pay attention to it if you're posting hot garbage.
Authority content is content like research or studies carried out by your company that establishes you as an authority in your industry or niche. It garners trust with your audience and proves you know what you’re doing.
8. Educational Content: Making Learning Fun
Educational content is some of the most popular content in the social media sphere. Tutorials and how-tos rate highly, for example.
So, by using educational content on your brand profiles, you can prove you’re an authority, attract followers with high-quality content, and improve your brand recognition and image all at once!
9. Take a Stand: Promote Your Brand’s Stance on Important Issues
Many authority sources are split on this. Some think businesses and brands should stay far away from any political issues. Others believe you should state them proudly. It's up to your discretion.
However, brands that have taken a strong stance on their political beliefs have trended and gained popularity. Political issues are always a hot topic on social media; you’re putting your brand out by joining that conversation.
So state your brand’s beliefs and take a stance on important societal issues, but don’t stir the pot. While expressing your beliefs and reacting to current events can garner attention, you don’t want to risk alienating your audience or drawing the wrong kind of media attention.
10. Community Service: Show How You’re Giving Back
If your brand or business gives back to the community, shout it out online.
Take pictures and post them, write about individuals and how your brand’s community programs have helped them, and just let your audience know you’re giving back to the community.
Brands and companies that give back to the community gain favor with online audiences. Consumers want to know their favorite brands are giving back, and when they do business with brands that do, they’ll feel like they’re playing a part in the effort, too.
11. Your Brand Voice: Human, Personable, and Humorous
Your brand might not be a person per se, but that doesn’t mean you shouldn’t sound like one online. Your audience will know if you’re phoning it in, as the brand voice will sound flat, unfeeling, and robotic.
Social media feeds that only exist to sell products won’t get far. So inject humor, keep your feeds centered on human stories and issues, and engage in conversation with your audience rather than merely talking to them.
Talk like your brand is an actual person online. Don’t sound like you’re a product.
12. Tag Teaming: Tagging, Influencers, and Partnering with Related Brands
Tagging is extremely useful if you’re trying to get the word out about your brand. You’re getting double the exposure and promoting the person you’re tagging simultaneously, a win-win for everybody. So tag whenever you can.
You can take this a step further with influencers. Influencers are users who are considered thought leaders on a particular social platform or on social media in general.
Note: By sponsoring influencers who have a relevant audience that you want to target, you can reach more ideal customers and boost brand awareness. Partnering with related brands is another excellent way to promote your brand on social media.
Final Thoughts
For any influencer, breaking through on social media is a challenge. Keep in mind the tips laid out in this article when you develop brand awareness campaigns in the future.
Whether you’re leveraging social media share buttons, tag-teaming with other influencers, or working on the perfect hashtag, these strategies will help you boost your brand’s profile in the social media sphere.
Additionals:
Social Media Usage: Pros And ConsUncover the Benefits of Partnering with a Social Media Agency in MalaysiaHow to Use Videos to Get Real Estate Leads from Social Media with Little EffortHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes
Social media is a growth area and is an increasingly significant and vital aspect of marketing strategy for businesses in all sectors. It's something we're all aware of, and most of us engage with social media on a personal level to a greater or lesser degree. But if it's a medium that you're genuinely passionate about, you might want to make social media marketing your career.
Getting started is one thing but getting moving is another.
Social media is all about being noticed, and social media marketing is even more so.
The first product you must sell is yourself! Begin thinking about what you offer, the unique strengths you can bring to the social media marketing game, and where your potential specialisms lie.
Checkout Some Crucial Points To Help You Move Your Career In Social Media Marketing Up A Gear:
1. Business To Business
When we think about social media marketing, we tend to think about retail businesses engaging with customers to build their brand, create communities, and encourage followers to begin their buying journey. While this is undoubtedly a big part of the story, business-to-business (B2B), social media marketing is equally important.
The essence of social media is communication between peers. People trust and believe what they read on social media because it's coming from friends or ordinary people just like them, rather than corporate entities that may have a vested interest leading to bias.
That is why B2B social media makes sense. It's businesses talking to each other as friends, or at least friendly rivals, with a shared language and a shared understanding of the commercial ecosphere in which they operate.
2. Valuable Connections
Setting yourself up as a B2B social media specialist is a way to stand out from the crowd. This form of marketing is particularly valuable for small businesses, entrepreneurs, and startups, where making connections and sharing information is vital for survival.
As a B2B social media marketer, you'll help businesses find clients and maintain productive relationships with them. You'll also be building a brand within the industry in a way that generates trust and respect.
3. Content specialist
You might also want to specialize in the kind of content you deliver. Video production is one example, and this is a fast-growing area of social media communication.
If this is something you're enthusiastic about, learn how to use industry-standard editing tools and prepare a snappy showreel for potential clients and employers. Whatever specialism calls out to you, follow your interests, and then develop your skills so you can become a go-to creator in your field.
4. Keep learning
The skills you need to stay at the top of your game in all forms of digital media change rapidly. To keep up, you must keep learning, adding new certificates and qualifications to your resume to remain current.
If you already have a bachelor's degree, then an online master's in marketing is a recommended way to learn about advanced strategic storytelling and content creation in today's digital world.
Besides essential qualifications, you can also learn through volunteer work, job shadowing, and internships. Continually seek ways to develop new skills and brush up on old ones.
Don't be afraid to push yourself out of your comfort zone and risk making mistakes. Failure is often the best teacher, so find environments where you can experiment safely.
5. Set targets
When you're trying to keep your career moving, it helps to have a route map and some inspiration. Think hard about where you're trying to reach. Where do you hope to be in your professional life in five years? What about ten or twenty?
Once you've established some timeline goals, work out the stages you must go through to get there. These might be vague now, or you may have different options on the table. One way to clarify your intended career path is to seek out people in your field who you'd like to emulate, who are maybe ten years further down the road than you.
Follow these people on social media and research their backstories. If it's appropriate to do so, consider reaching out to them and asking for tips. Be polite; remember they are incredibly busy and don't expect them to move mountains on your behalf. But most people are happy to answer a few informed, specific questions.
6. Understand influencer marketing
Influencers are individuals on social media who leverage their brand to promote a company, product, or corporate brand to their followers.
The influencer may have achieved fame and success in another area, like music or television, or they may have gained a following through their YouTube streaming or gaming on Twitch. They may equally be someone writing expert articles on Medium or LinkedIn.
The important thing is that the influencer has access to a demographic the company wants to win over. Accordingly, the company enters a mutually beneficial, informal partnership with the influencer in which the latter acts as an unofficial ambassador or spokesperson for the company's brand.
Understanding influencer marketing is crucial. You might find yourself working with influencers or even acting as an influencer yourself. Networking with individuals who could potentially become influencers is always useful, as is knowing how relationships between influencers and brands can be structured.
7. Keep on top of your personal brand
Even if you've got a full-time social media marketing position with a company, you should still find time to keep on top of your personal brand. That means continuing to post engaging content across multiple platforms, focusing on your strengths, and building a reputation as a thought leader.
Your personal social media profiles are also the place to develop and showcase skills you're not being called upon to use in your day job. Social media marketing is an exciting and competitive role.
There are many ways to move forward, and these often involve becoming more specialized as you find your unique marketing niche and develop it.
By taking control of your career path, you'll become empowered as a content creator and marketer whose work is always in demand.
Read Also:
Social Media Marketing role in Technology
Importance of Storytelling in Social Media Marketing
4 Ways to Use Mobile Marketing in a B2B Marketing Strategy
Online or app dating has become the cultural norm, but is it safe? Currently, 20% of internet-using adults use online dating.
For your safety, you need to do online research on the people you intend to meet. Start by confirming the information they have given you.
Then look for information they haven't told you. Knowing how to check someone out online will help you know the truth.
Use our tips on how to run a background check to stay safe during online dating.
1. Google
The best place to start when looking into someone is to put their name into Google. With some basic information, you will build a good idea of who the person is.
Start with the person's name and location. From there you can find out their online presence.
If you know their email address or phone number search for those too. This will bring up any place where this information appears.
When you search their full name, put it in quotes like this "Full Name". This will limit your searches to where their first and last name appear next to each other.
Try adding qualifiers after their name. These could include the girlfriend/boyfriend, divorce, debt, arrest, school, or university.
Caution
The internet is a lawless place. Anyone can create and spread misinformation. Take everything you learn with a grain of salt.
If you find information that isn't favorable, do further research. Once you verify the negative information then you can believe it.
You also need to confirm that the person you find is actually the person you are talking to. Many people have the same name and maybe at the same age.
2. Social Media
Most people have chosen to put their social media profiles on private, but it doesn't hurt to check. Go through the major sites like Facebook, Instagram, Twitter, and Pinterest.
Facebook lets you search for people by name, location, or even group. A group could be the high school they graduated from or a company they work for.
Look at who their friend list consists of. Is it a normal mix of family and friends? It is a red flag if their entire friend list is one gender.
Look at how long the profile has been around. The longer the profile has been around the more likely it is a legitimate profile.
How often are they posting and who is reacting to their posts? This will give you an idea of their social media use and who they are interacting with.
Caution
Remember that they may have certain parts of their profile hidden. Facebook allows you to customize your privacy. So while you may not see their friends or activity, it doesn't mean it isn't there.
LinkedIn
This social media account is a great way to verify the information. People generally do not lie on LinkedIn since it is a professional networking site. Since this is where employers are going, you are more likely to get accurate information. LinkedIn profiles can be the best option for a dbs check.
3. Reverse Image Search
Doing a reverse image search is a great way to confirm that the person in the picture is who they claim to be. If you search an image and it comes up with someone else's profile, you have a problem.
You may find other social media profiles that belong to your person that use the same picture.
You could find a second social media account separate from the one they use with friends and family.
You can also try other pictures that are not their profile pictures. Try a picture that has other people in the picture. This may lead you to other people who know the person you are looking for.
How To
When you find their social media profile, save a copy of their profile photo to your desktop. Then head over to images.google.com.
Click on "upload an image" and select the picture you saved. Google will then return a search result of where that image appears online. It will also show you visually similar images.
4. County Criminal Records Search
Doing a criminal records search is about safety. Keep in mind the level of crime and how recently they occurred.
Criminal records are public information. The laws vary on how to access the information though.
You can start by googling the person's name with "arrest record" or "criminal records."
A minor misdemeanor or DUI ten years ago may not be a big deal. Three felonies last year could point to a bigger issue.
Hire a Pro
Sometimes searching for free isn't enough. That's when you need to hire a professional.
They have the experience to know where to look to give you a complete criminal picture.
Everything including convictions, witness records, domestic violence records, DUI, and traffic violations.
You may find their record in one county or ordinance. A professional is going to find their records from everywhere.
5. There Is Nothing Online
What if you've done a search and there is nothing online. This is a huge red flag.
In today's digital world everyone has at least one thing online. If you find nothing, there is the possibility that they are making up their identity.
You need to decide if you want to confront the person or stop contact. It is possible that they don't have an online presence. Ask for proof with a driver's license, passport, or birth certificate.
How to Check Someone
Knowing how to check someone online is vital in today's digital world. This is the first step in confirming the person is honest about who they are.
The first step when you want to run a background check is to start with Google. Take the information you do know and run a search.
Then search social media accounts. This will give you a good idea of who they are, their friends, and lifestyle.
You'll then need to know how to run a criminal background check. You can do this by searching the records yourself or hire a professional.
Have you looked yourself up online? Find out how to stay safe when taking your selfies.
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