Building a Brand for Your Small Business

Published on: 24 January 2018 Last Updated on: 08 August 2019

One of the most essential aspects of building a business, no matter how small it is, is establishing an effective brand—especially if you want to make an impression in today’s highly competitive market.

But what really does branding mean? And what does it take to create a brand that truly defines what your business really is?

Defining Your Brand

Think of your brand as your promise to your customer. Its purpose is to deliver a message to your audience, which includes what you have to offer and how your products and services differ from your competitors. Basically, it describes who you are and the image you want people to perceive you to be.

However, defining your brand may be easier said than done. After all, it is a journey to your business’s self-discovery. Specifically, it involves defining your company’s mission, your offerings, your reputation, and your qualities. You may have to do some research to find a branding that truly represents your business.

Creating Your Visual Brand

While a brand is more than just your company’s logo, you’ll want to establish the look of your company by choosing the right image, colors, fonts, and tagline that perfectly represent your ideals. Failing to establish defined brand guidelines is one of the most common mistakes small businesses are doing, which eventually puts all their branding efforts down the drain. Following these guidelines to build a visual brand invokes consistency and gives your brand a clear direction moving forward.

Knowing Your Audience

If you’re in a rut in developing your brand, you may be failing at getting to know your audience. According to Carfused.com marketing head, Matthew Creole Rees, it is essential to first determine what resonates with your target market before trying to develop a brand.

Know your audience by finding out their wants and needs and understanding their habits. This is especially a must for start-ups that are still trying to get their brand across their customers.

Using Social Media

Social media is a great way to market your brand and to reach out to your target audience, especially for start-up businesses that are still on a tight budget. In this digital age, people spend most of their time on social media, and if you fail to build a consistent social media presence, your business basically does not exist to many.

Once you’ve established your presence, the next most crucial thing to do is to maintain it. Being consistent in showing your presence creates a positive impact on your brand’s perception.

Your company’s brand dictates the language of your external and internal communication. The people of the marketing team in your company need to know exactly what the company’s brand is so that they can always integrate it in their campaigns and look for better ways to raise the consumers’ awareness of your brand.

Going beyond Your Logo

Your brand’s logo may create a significant impact on your audience at first glance, but a brand has to go beyond the visuals in order for it to become effective. In the end, it’s not just about what you do but more about why you do it that makes a brand more impactful.

A brand should reflect your culture. For example, if you are keen on maintaining a drug-free workplace, get your workers to understand your cause before administering blood drug tests.

This way, they will understand the implications of such health requirements, especially in occupations and industries where safety is of the highest priority, such as in operating machinery.

Building a brand may seem like an overwhelming phase—and you may think that getting started is already difficult as it is—but it’s maintaining that brand that’s actually more challenging.

Read More:

Source: customlogocases.com

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Employee Monitoring Linked To Business Growth

The name “Spy App” itself sounds awfully notorious like something out of a James Bond movie, but according to the state law, its use is quite legal. As long as employers follow a few basic rules regarding spy apps, they are perfectly authorized to monitor employees by using the said apps. Spy apps like; TheOneSpy is quite helpful in keeping track of employees’ various activities, online and offline. They indirectly can also serve as a great medium of business growth strategy. According to various surveys, companies lose millions of dollars every year due to non-work related internet surfing as well as idle employees who slack off during work hours. This is where turning to spy applications can serve greatly in terms of business growth strategy in the following ways: Read Also: What Does Business Law State about Monitoring Employees? You Can Increase Employee Productivity Most businesses use video surveillance to keep an eye on their employees. Video surveillance was enough at a time when if the boss saw that the employee was in his cubicle, it meant that he was working. But now, with unlimited access to the internet, employees can browse through various blogs and videos at their leisure while they pretend to be working. Such a coupe can seriously damage the productivity of such an employee since their work vs. time ratio doesn’t add up. If such employees learn that their employer has his eye on every single keystroke they make on the company sanctioned computer, it greatly reduces the chances of them slacking off during work hours. Additionally, this way you can easily work out the slackers and identify the hard workers they have in their business firm. Keep Confidential Information From Being Leaked Humans are fickle beings by nature. They can be the best people you have ever met and yet at the same time, they can turn out to be the worst people you can have the misfortune of ever coming across. We meet thousands of people every day. When we meet them, we can never know at a glance whether they are worthy of our trust or not. The same goes for employers when they hire an employee. At first, even the most notorious people seem fine but when given the time, such people show their true colors. Spy apps can serve as a brilliant medium to catch such people early on since spy apps allow you to: Take a look at their browsing history. Keep an eye on the emails being sent or received. Get detailed logs about every single keystroke being made by the employee. This way, if you keep a close eye on a certain suspicious employee by using the spy app, you can not only prevent confidential data from being leaked but also catch such a thing from transpiring early on. Keep Internet Abuse At Bay Since most companies conduct most of their business interactions and other things using the internet. They use high-speed internet connections to make sure that an important business deal is not hindered by bad internet connection. Such high-speed internet bandwidth is equivalent to a shot of cocaine to an internet junkie, who’d rather watch funny and cute cat videos all day long instead of actually doing work assigned to them. Such slackers do not only abuse the unlimited internet access companies allow their employees, but it also reflects badly on the company if they are not on top of all the work assigned to them. Spy apps help company owners out with this problem as well. Since spy apps allow employees to block certain websites from being accessed by the target device, they can easily block the websites their employees are obsessed about to get them back to work. Keep Employers From Stalking Co- Workers One of the biggest setbacks being faced by business owners is employees manipulating the use of office hardware and bandwidth to stalk co-workers. Since almost all the official data is accessible by certain employees, they can use this data to harass their co-workers which may not reflect nicely on such a business if the local authorities are informed of such occurrences. Therefore, it is in the best interest of business owners to use spy apps to discover such obsessive behavior and immediately nip it in the bud before it can become much worse. The Bottom Line A business and its success completely rely on the people working for it. Unfortunately, as mentioned earlier, humans are fickle by nature and such fickle nature is bad for business. Therefore, investing in a good spy app is in the best interest of business owners since they can serve as a great pair of eyes and ears on troublesome employees. Read More: 5 Major Tips To Increase Employee Engagement In A Call Centre Industry How To Get What You Want At Work By Strategic Negotiation

Six Pointers to Starting a Successful Business

So you've decided to bite the bullet and start up your very own business. If it's the first time you've ever dared to create your own venture, you're probably intimidated. But if your passion is deep and your willingness to work is significant, a lot can happen. But first, you must address some first steps to starting a successful business. Here are our tips and pointers to doing just that: 6 Pointers to Starting a Successful Business: 1. Create a Plan and Implement It: The most essential step to founding a new business is to simply start. Research and create a plan that details the sequence of steps you need to take to create a business from scratch, approximately how long it will take to implement each step and your budget for each stage. Sticking to a blueprint will help you focus on your long and short-term business goals and keep you from getting distracted. Take advantage of the many free and paid resources across the Internet that help you structure and create a business plan. Once you have a plan you've researched inside-out, follow it! 2. Learn to Delegate: You may be tempted -- particularly if you are on a shoestring budget -- to establish your business on your own. But this is not the best path to business success. With the budget that you have, consider enlisting the help of a virtual assistant, a mentor or volunteers that help you get out of the day-to-day minutiae of your business. Doing this will enable you to focus on the bigger decisions and strategies that help you automate and build systems that keep the business running on a day-to-day basis. Don't skimp on just hiring anyone though, really invest time in finding the best employees for the position you are advertising. Employees who are intent on helping you with the best of themselves will be the lifeblood of your enterprise. 3. Investigate Your Audience: If you're able to think of five independent profiles of customers off the top of your head who'd be interested in your product or service, then you're on to something. Investing time and thought into finding out crucial information about your target audience is incredibly important to your business. Ask yourself the following questions: What target group would buy your products? Why would they value your product enough to buy it? When you are able to deeply identify your target audience, you're more likely to be able to figure out avenues of how to reach them. Knowing your target audience is what will ultimately guide you in the development of your product or service as well as your marketing. Make it a point to occasionally ask your customers what they think about your market, your product/service, and other such valuable information. If they would support website localization or foreign language subtitling for your onsite videos, for example, you should know about that. Doing this will help you prepare a positive, seamless experience for them from the moment they first hear of you to when they buy your product or service, and beyond. 4. Work Out And Stick To Your Rates: Many business owners make the mistake of charging what they think the market would be willing to pay. But instead, your baseline should be to charge the minimum, or more than the minimum, of what you need to earn to keep your company afloat. Set realistic goals of how much it will cost you to stay in business. Once you have a final figure in your head, set a rate or price that honors that figure while enabling you to make a profit. Try to set a price on the value of your service or product, rather than just cover a simple margin more than what it costs to provide or create the service or product. 5. Tap Into Your Passion: Beyond the nuts and bolts of the plan behind putting your business together, there's the human aspect --- your drive and passion for wanting to make it happen. The truth is that most successful entrepreneurs will often do whatever it takes to make their business successful. Starting a successful business is rarely easy -- it requires long hours, occasional failures, setbacks and disappointments that will make it difficult for you to continue. When you have the drive and determination to overcome these, you are that much more likely to find the success you deserve. 6. Roll Up Your Sleeves and Get Busy: Don't wait until you've got all your eggs in the basket to start putting your business together. Waiting for the right moment means it may never arrive. If you have an idea that is compelling and have undertaken the research and necessary planning to get it off the ground, go for it. But be prepared to learn some tough lessons while adjusting your plan along the way. Start now and commence your journey towards launching a business. Remember, even if you fail, you'll be that much more experienced when you revamp your ideas and strategy and start afresh. Read Also: 4 Business Leadership Skills For Business Success Why Should Retailers Use Pricing Tools For Their Businesses 5 Intelligent Sources To Boost Business Strategies All Over The World 5 Most Common Challenges Faced Bye Commerce Businesses Today

Custom Standup Pouches for Small Businesses

In 2018, the number of businesses that were using standup pouches increased by a high percentage. The custom printed pouches offer more to small businesses when it comes to convenience, affordability among other many other features. Gone are the days when businesses ignore the importance of proper packaging, small businesses are now investing more money into the packaging. The businesses that benefit the most from stand-up pouches are the companies dealing in food and beverage. Unlike the big companies, medium-sized and small companies can't sell a lot of merchandise in the retail stores. Due to this low sales return, many small businesses will focus more on cutting costs, and one of the sectors that suffer the most is the packaging. A small business owner will find it more affordable to use paper bags to pack their items. To add a little twist to the packaging, they will add a simple label on the packaging to brand their product. However, with time as the number of consumers grows, this form of packaging no longer seems like a feasible idea for your company. Your production quantity has to increase, and you have to adopt a new packaging strategy. Your old packaging style will be subjected to errors like wrong labeling or the paper bags getting torn and the products getting damaged. These simple mistakes within a short time start to bring losses in the production which cannot be ignored. At this juncture, most small businesses have no option but to adopt the custom stand-up pouches. What Are The Options Available With Stand-Up Pouches? Stand up pouches come with plenty of options, that a small business can utilize to make sure they deliver the best services in packaging their products. In addition to that, they come as a cost-effective option especially if you are a startup company. The standup pouches can be used in packing a wide variety of products. Compared to the ordinary paper bags, the standup pouches can withstand any form of roughness without getting damaged. The standup pouches cannot experience other challenges faced by paper bags like wrong labeling since they have the option of the company printing their label on the pouches. Label pasting or printing can be done anywhere and is also very cost-effective; you have a wide variety of printing options for your label. Depending on your production supply you can consider label pasting or label printing. The challenge with label pasting is that it is not very efficient when dealing with a large stockpile. Label printing offers a more attractive option. A small business can opt for custom printed standup pouches. The custom printed pouches are also cost-effective in the long run. What Are The Printing Options Businesses Can Consider? There are several printing options small businesses can consider. The printing options are high quality and offer flexible packaging options especially with food and beverage products. The printing of one’s product details has many advantages: it’s a useful visual marketing strategy, the printing of the brand in beautiful colors and letters increases the attractiveness of the packaging of your product, improved brand awareness, and lastly increased sales. Small businesses benefit from reduced cost in production by adapting standup pouches since the bags are very affordable. They are cheap and have low minimum run. If you compare the cost of a folded cartoon and that of standup pouches that are customized, you will find that the standup pouches are way cheaper. Since they are more reliable when it comes to protection of the product, then you don’t have to worry about your products getting damaged in storage or during transportation. The space used in storage when you sue the standup pouches is less compared to the other packaging options used by other companies. When picking your standup pouch design, it’s essential for your team to answer the following questions: 1. What kind of product is your small business producing and selling: How delicate is your product, what is the size of your product and what are the materials used in making your product? Simple facts like the perishability of product and the shelf life will play an important role in picking the best standup pouch design for your product. Each product has some logistics that must be taken into consideration when designing its packaging. 2. What is your target market? Who will be buying your product: Understanding the nature of your target market and their preferences is very important? For instance, the packaging you use when designing the packaging for men’s’ products will be fairly different than those used for those on women’s’ products. When surveying your potential clients, special things like age, sex, preferences, culture and religious boundaries have to be taken into great consideration. The ability to fully understand your customer will give you an idea of what packaging to use that they will find very attractive. If you are targeting the older generation, you will consider using larger texts in your printing, while a target market that is more affluent will want something that is classier and more luxurious. 3. How will your client buy your product: will the product be purchased in a retail store or online? Products that will be sold online don’t face the same stiff competition from similar products like the goods that are sold in a retail store. If you are products will be sold online then you don’t need to have extra space in the packaging as this will make the product to rattle a lot, or it will bend when being transported. If your products will be sold on the shelves of a boutique, then the packaging needs to eye-catching and cute. After answering these questions, you will have the opportunity to come up with different ideas on the ideal packaging to use. Product packaging is a practical tool since with the proper packaging you will be able to tell a story of your product. This means your story needs to very engaging, sensual, and awakens all the senses in a potential buyer. With the above questions fully answered your team will get a chance to come up with a packaging that will not only secure the product but also sell it to the current and potential buyers. Read Also: Building A Brand For Your Small Business 5 Ways To Reduce The Packaging Cost In Your Business

Building a Brand for Your Small Business

Defining Your Brand

Creating Your Visual Brand

Knowing Your Audience

Using Social Media

Going beyond Your Logo

Some Facts You Need to Know About Rainwater Harvesting

How to Start, Set Up, and Grow Your Own Massage Business

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

15 Healthy Mexican Food Items With Immense Health Benefits

Carbon Steel vs Stainless Steel: The Difference

How Long Does Pre Workout Last? – Best Ways to Maximize It

How Many Exercises Per Workout You Must Do? – Let’s Find Out

Related

Employee Monitoring Linked To Business Growth

Six Pointers to Starting a Successful Business

Custom Standup Pouches for Small Businesses

Building a Brand for Your Small Business

Defining Your Brand

Creating Your Visual Brand

Knowing Your Audience

Using Social Media

Going beyond Your Logo

Share this Article

Some Facts You Need to Know About Rainwater Harvesting

How to Start, Set Up, and Grow Your Own Massage Business

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related