The craze of graphic design has been on the trends for years, but that of 2017 is a great deal to talk about. When you talk of website designs, brandings, billboards, posters/fliers, and other varieties of graphic designs, 2017 trends are breaking the internet. There are lots of choices that are making the forefront which could be selected according to your desire.
We have made series of research through the page layout techniques, the typography, displays, color packaging to know the most suitable graphic designs that will suit your desire. Moreover, we are here to guide you through the trends that are on the top list, sit back relax and enjoy our top five list of this year’s award winning graphic design.
The first on our top list is cinemagraphs; this simply portrays still photographs with a slight touch of movement in the same manner as a video clip. It is common in the form of GIFs in order to add more life to the photograph. With this design, the modern market is making use of this format to stand other competitors because it attracts the viewer’s attention instantly.
2. Minimalism Design At Is Best
The minimalism Design can be rooted back to the beginning of the 20th century; it became very popular as it focuses on the simple functionality for many brands and graphic designs. This year, the trend is increasing with a refined and elegant approach that creates a suitable balance that is appealing. Many brands and designs have adopted the use of minimalism as it is here to stay.
3. Apt Geometric Collages
While we were younger, I could recall the number of hours we spent in creating collages. Yet, geometric collages are now rated as one of the award-winning graphic design in the year 2017. As the third on our list, it has emerged a lot of memorable images, magazines, movie posters, and most favorite cartoon characters. These designs involve the use of diversified elements into a single design which must be arranged in a geometric layout.
4. Modular Layouts for Text Management
Every viewer wants to hasten their communication with every design they come across, they tend to lose interest if the text is long and boring. In order to avoid such a scenario, modular layouts are here to organize your text in a clearly readable manner with simplicity. As the popularity of this design is increasing, graphic designers are making use of it as the best platform to pass the message through text in short and precise manner.
5. Bold photography and sleek text
Basically, mixing bold photography and sleek text is the best captivation for most viewers in the world; be it ads and social media promotion, mobile devices, and brands such as Nike this design is key! This is because of its instant expression. This design simply interprets the visuals of your creativity to the world.
I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.
There is no doubt that cybersecurity is a considerable concern in the modern age, both for business owners and consumers.
This is particularly relevant in the case of newer technologies, with an estimated 98% of all tested web apps thought to be vulnerable to a cyber attack. So, we face up with problems of qualification of IT security workers, the importance of Certified Information Systems Security Professional Certification, upgrading of computer systems and mainframes, etc.
This is an entirely staggering statistic and one that should worry about every website and e-commerce business-owner in the UK. It also highlights the fact that your website may not be as secure as you think, so here are three things that you may well be doing wrong:
1. Focusing Too Much on Prevention Rather Than Detection :
Team of Primetimeesay.com has checked a lot of papers and asked heads of IT security departments about the problems they face in their work first of all. According to the interviews, there is often a chasm between the length of cyber attacks and the subsequent time taken to discover and respond to them. An initial strike may be over in a matter of minutes, for example, while it reportedly takes an average of 256 days for it to be identified.
This issue can be at least partially resolved by placing a greater emphasis on detecting cyber threats and attacks rather than striving to prevent them merely.
After all, sophisticated hackers and malware programs may be able to breach even the best defenses, so your organization must have a viable strategy to detect and respond to attacks after they have been launched.
2. Relying Solely on Compliance :
While complying with industry guidelines and mandatory regulations is an important consideration, it is by no means guaranteed to protect all types of cyber-threat. In fact, it may be argued that they provide little more than minimum requirements to adhere to, and the fact remains that you must strive harder to keep your eCommerce site safe.
This is particularly true when it comes to handling consumer and corporate data of a sensitive nature, as in this case the majority of compliance law has been created from a legal perspective.
So, always try to go above and beyond when securing your website and the details of your customers, while ensuring that you have 128 or 256-bit encryption to safeguard all financial transactions.
3. Failing to Appreciate the Differences Between Penetration Testing and Vulnerability Scanning :
Make no mistake; penetration testing and vulnerability scanning are two very different concepts, and confusing them can cause significant security issues for your website.
While vulnerability scanning is a formulaic and best security test performed by systems, for example, penetration testing provides a far more in-depth examination of your website and its level of resistance to cyber-attacks. This is especially true when the tests are carried out by a reputable service provider like Nettitude, as this type of company uses humans to emulate the relentless and aggressive actions of genuine cyber-thieves and hackers.
This intuitive and in-depth testing offers a genuine insight into your website's level of security, while it can help you to take proactive steps towards safeguarding your business.
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Whether you want to attract new customers or promote an event, a custom banner can be a powerful way to drive your message. But how do you design one that works?
The first step is to consider your marketing goal. Once you know what you're trying to achieve, all of your other decisions will fall into place.
Here Are Four Prime Steps To Design Your Custom Banner:
1. Colors
When designing a custom banner, you want to be sure to choose colors that will help grab your audience's attention. The wrong colors can make your banner look dull, while too many can take away from your message.
When it comes to choosing the right colors for your banner, the best approach is to use bright hues that stand out against a neutral background. These can be anything from radiant yellow to fiery red.
A contrasting color like this makes your sign more eye-catching and helps potential customers identify it from a distance. It also helps create a visual hierarchy to help your audience better understand what you're advertising.
For example, a fast food chain might use a combination of yellow and red for advertising its products because it's easy for people to recognize and remember. It's also a great contrast to the black background of their logo.
You should also consider the type of font you'll be using for your custom banner printing. If your banner is intended for a small business, for example, it might be best to stick with plain text that's easy to read from a distance.
If your banner is intended for an event, a more detailed font might be a good choice. However, if you're designing a one-time-use banner, it's best to avoid putting too much information on it.
This is because people don't have time to read a lot of information at once, so it's important to keep it brief. Generally, you'll want to have a big font for your primary message and smaller text for any additional information, such as a description of an event or a contact number.
The next thing you should keep in mind when choosing colors for your custom banner is how far the colors will be from each other. The farther the colors are from each other, the more likely they'll be to confuse people or distract from your main message.
For this reason, it's important to choose a background color that compliments your business theme and a font that's easy to read. A quality online banner printing company can provide you with advice and recommendations for the perfect colors and designs for your business.
2. Typefaces
Custom banners are one of the most effective advertising mediums for reaching new customers. But it’s important to design them right. This means choosing the best typefaces and keeping them simple enough to be read quickly by people driving by or walking by your store.
The most important thing to remember when designing your custom banner is to choose a font that’s easy to read. There are many different font types to choose from, and selecting the right one can make or break your design.
There are five main types of typefaces: Serif, Sans-Serif, Script, Condensed, and Italic. Each has a unique personality and can be used for different purposes.
Serif typefaces typically feature slight decorative strokes at the ends of letters, which give them a traditional appearance. They’re popular for brands and products that want to create a sophisticated, classy, and trustworthy image.
Another important consideration is the typeface’s weight. Font weights range from thin (also called hairline or light) to black, with a lot of different options in between.
Using too thick or too thin fonts can make it difficult for people to read your message, and can even confuse them. Using too light or too dark can also have the same effect, so it’s crucial to know which option is most suitable for your needs.
The best fonts for a custom banner are those that are easily readable in all sizes. For example, Verdana is a widely used typeface that’s easy to read on smaller devices.
Sans-Serif typefaces are generally preferred for large banner signs that will be seen outdoors. These fonts are usually bold, but they can also come in regular and italic styles.
They’re often used for titles and call-to-actions, but they can be a bit on the thin side when it comes to body text. If you’re planning on adding a lot of copy to your custom banner, it may be best to use a font like Quattrocento Sans.
If you’re looking for a banner that mimics the look of typewriter letters, Veteran Typewriter is a good choice. This font is easy to read and emulates the typewriter letters that are commonly found in magazines.
3. Backgrounds
If you want to make sure your banner is eye-catching, the background is a key component. You can choose from a range of options, including illustrations, color overlays, and custom backgrounds.
When choosing a background, keep in mind that the size of the image will affect how it looks when printed on your banner. The best type to use is a vector file since these files can be scaled without losing image quality. It's also a good idea to save your design as a flattened file in Photoshop or Illustrator before sending it to a printing company.
Another important consideration is glare. If the background of your banner is too bright or dark, it can cause your logos to appear distorted. You can avoid this by using an off-white color for your background, which will absorb light and minimize glare.
It's also a good idea to choose a background that complements the main text and logos on your banner. This will ensure that your brand's colors stand out from the rest of the background, and your logos will pop.
A background can also help convey a specific message, such as a call to action. For instance, if your business is based at an unremarkable location, a colorful banner could help you draw attention to your building and services.
The right banner will communicate your message quickly and clearly. Whether you're promoting a new event or announcing a product launch, it's important to make your banner easy to read from a distance. This means avoiding fonts that are too chunky and contrasting colors and sizes.
To design your custom banner, start by selecting a template from Canva's collection. Once you've done this, you can add images and other elements to your design.
Before you start adding your elements, take some time to think about your message and what action you want people to take after they see your banner. This will guide the rest of your design and ensure that your message is clear and impactful.
You can use Canva's free templates to get started on your design, or you can create a more professional look with a paid account. The site has thousands of images, so you'll be able to find the perfect one for your banner. You can even search for specific graphics if you'd like to incorporate a specific piece of artwork into your design.
4. Images
If you're designing a custom banner for your business, it's important to use images that will grab the attention of viewers. The right images will help your message get across, entice people to visit your site and encourage them to take action.
When designing a banner, you can either use a pre-made template or create your own from scratch. There are several factors that go into designing a banner, including color, text size and placement, and image quality.
One of the best ways to make your banner stand out is to use contrasting colors. For example, a white background with red or yellow text will draw the eye. This will also make your message pop out in a crowd of competitors' ads.
You can also add photos to your banner from the Web by using an online image editor. Kapwing, for example, is a collaborative image and video editing platform that allows you to use copyright-free content from huge image libraries like Unsplash and Pexels.
Once you've selected the photo you want to use for your custom banner, resize it to fit your dimensions. You can do this by using the "Resize" button on the toolbar or by manually inputting the appropriate picture sizes.
After you've resized the image, it's time to decide on a background color. You can choose a color that fits your brand's colors or another neutral shade that complements your design. You can change the color of your background in several places, including the Banner Styling menu and in your template's guide.
When deciding on a background color, be sure to consider the opacity of your banner's text and graphics. A light background will make your text and graphics harder to read and will be less noticeable, while a dark background can help the elements of your banner stand out from the rest of the page.
Once you've finished selecting your background color, it's time to add text to your banner. You can add text with the Text tool (the big letter "T" in the toolbar), or by clicking on the banner to access its text editing bar. This way, you can add any text to your custom banner and modify its size, fonts, and colors.
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There is a reason why marketers swear by the efficacy of a Landing Page when running any online campaigns. Many people make the mistake of creating a landing page out of their own website page. According to experts, this is not a good strategy to follow.
A Landing Page should be created with one single purpose- to ensure higher conversions. Users from different online channels should ‘land’ on the page for a specific purpose.
A brand can use a Landing Page for the following-
To book a product or buy something directly from the brand
To subscribe to the brand’s Newsletter
To announce a News or for a Press Release
To Thank its Customers for their loyalty and support
In this article, we are going to look at the top six benefits of a landing page. However, before we get to that, let us first try to define and understand what are landing pages.
Landing Pages: Meaning and Definition
In very simple terms, a Landing Page is an independent web page, which has been specifically created for campaign purposes. This is the page where users land, whenever they click on the link you have advertised on different digital platforms.
For example, users can come to your Landing Page, after seeing your-
Ad on Google AdWords
Banner Roll on YouTube videos
Social Media Posts on Facebook, Instagram, and other platforms
URL Link on Blog Pages
Links achieved through Guest Posting on other publisher platforms
A Landing Page is different from a brand website. A website has multiple KPIs- traffic, ranking, metrics, etc. However, Landing Page is created with only one single aim.
This is known as the CTA. Too many mixed signals on Landing Pages can dilute the efficiency and performance of a Landing Page. The isolated single CTA is what makes Landing Pages an attractive and desirable component of any online marketing campaign.
Brands who are looking to create high-performance campaigns should look to take help from the Landing page creator. A landing page is where the conversions happen from visitors into qualified leads.
List of 6 Major Benefits of a Landing Page
1. Makes for a good First Brand Impression-
In many ways, a landing page is like a good first-time introduction to your brand. Brands are typically going to invest a lot more in a marketing campaign. A majority of people who come to the landing page might never have been on your brand website before. For a brand, a well-designed and optimized landing page can be like an impressive visiting card for the business.
2. Great Real Estate to Launch a New Product or Service-
Brands who are looking to create a lot of buzz for their new products or services in the market can take help from landing pages. Automobile companies use landing pages for pre-booking vehicles and others do the same to encourage more sales. This helps in putting all the spotlight on the product. From discussing product details to image galleries, a landing page can do it all.
3. Real and Direct Contact with Website Traffic and Users-
A landing page helps in establishing direct communication between the brand and the visitors or users. If your landing page is engaging enough, it will encourage users to click on the CTA and become a part of your qualified sales leads. This can be nurtured by the sales team and converted into actual sales. Direct messaging is the hallmark of a good landing page.
4. Builds Branding and Adds to Credibility-
Leading Digital Marketing experts suggest that one of the best practices of a successful landing page is including happy customer stories. This helps in improving the brand’s perception as being liked by everyone and you can achieve this by creating professional landing pages with the help of the best landing page tools. In addition, it also encourages new users to fill in the details on the form and become consumers of the brand. A landing page is a credibility building exercise.
5. Data Generation and Analysis-
For businesses who are data-driven and allow data to inform decision making, landing pages are a great asset. A landing page can reveal different kinds of data. Where is the most traffic coming from, how long are people engaging with the page, how many sections are people filling, etc. can help in optimizations and lead to the brand understanding its consumers better.
6. Clear and Simple Messaging and Focus-
The purpose of a landing page is singular in nature. If you compare the same with the homepage of a website you will be able to judge the difference for yourself. A clean and simple direct message means that the focus is stronger and the communication is much more optimized. Landing pages that are able to reduce user distractions perform a lot better.
The Final Word
In this article, we have tried to list out some of the major benefits of landing pages. We have also looked at some ways landing pages can be optimized for greater performance. Marketing professionals and business owners who are looking to leverage online marketing campaigns should pay attention to how landing pages can make a real difference to their brand.
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