How Does Web Design Affects SEO?


05 January 2022

Dev & Design

Web Design Affects SEO

Web design plays an important role in today’s SEO world. First, its visual appearance is very important because websites are the first thing people see when they want to know more about your brand. In addition, user experience is an important part of search engine rankings, so website design and how users interact with them directly impact SERP rankings.

Web design combines programming and graphic design, where text is mixed with sounds, images, graphics, and video clips.

To get the best benefit from your investment in your website, we recommend hiring a web designer. Hiring a web designer Adelaide appeals to people and search engine crawlers, as web design affects SEO in every aspect of an online presence.

Three Ways Web design affects SEO:

Three Ways Web design affects SEO:

1. Visual quality will increase screen time

Web design also helps build trust with users by strengthening their privileges. According to data available, nearly 38% of users exit a website if they encounter an unattractive layout.

By combining high-quality content with a visually appealing layout, you can increase the amount of time your users spend on their screens. This is considered optimal for both conversions and SEO.

Introduce your efforts on a website that demonstrates your commitment to your customers by combining high-quality content with great images. This will make them crazy about your content and increase screen time. And as soon as the search engine picks these signals, the ranking goes up accordingly.

2. SEO and human understanding coexist

The visual appearance of the website will certainly boost your SEO ranking. The better the design, the higher the ranking. However, it should be noted that this concept does not apply to “frolicking” search engine bots. Search engine bots tend to mimic the human user experience. So what’s bad for human users is bad for search engine bots.

If a website is poorly designed or too complex, human customers will seek help from other websites. Internet searches are closely related to websites, and such activities warn search engines of user behavior. And as soon as the search engine understands this fact, your ranking will drop accordingly.

With good Adelaide web design, you can practice keeping both human users and search engine crawlers on your website.

3. Make it easy for crawlers to list your website

Web designer Adelaide indeed needs to prioritize human users’ needs and weigh the needs of search engine crawlers.

Search engines employ web crawlers for web indexing. Therefore, you need to consider those behavioral mechanisms when making web design decisions. Wrong web design decisions can make it harder for crawlers to index your website and compromise your SEO ranking.

Things You Should Remember While Designing Your Website –

Things You Should Remember While Designing Your Website –

1. Image & Content optimization 

Images and content play an important role in giving the website an effective design to rank higher on SERPs. Website’s colors, layouts, and fonts are vital to look after, but a designer should also take care of its content and images.

Having a beautiful website with low-quality images and unclear content is something that might piss off the audience and search engines. On the other hand, creative and valuable content indicates to Google that your website is functional.

Ensure the web designer optimizes the on-site images and works on the loading time. You should always add Meta descriptions to your site’s images so that Google’s bots can index the pictures too. You should also add relevant keywords to the title of the photographs and alt-text to make search engines understand and index images for specific keywords.

2. Mobile responsiveness

Today the methods of searching the products have changed. Customers hop on to their smartphones to look for the products they need. It has given opportunities to businesses to optimize their website as mobile responsive so that they never lose a chance to turn the audience off and switch to the competitors.

Website designers need to design the website as mobile-friendly to stay on top of user and search engine’s expectations. The benefit of responsive design is that you only need to create it once and maintain it, saving time and money.

3. Speeding up website

According to a report, a 100-millisecond delay in loading can diminish the conversions by 7%. As a business, you need to be in line with all the upgrades to ensure you don’t take a back seat in the market. Marketers need to design a fast website, keep the users engaged and boost their SEO rankings.

It’s a fact that if users need to wait for more to open your website and browse things, they’re likely to be irritated and jump on to the other websites in a few seconds. Google realized that users are switching out of the bad experience, lowering your SERP rankings.

4. Design easy and clean navigation

One thing that you should consider while optimizing your website is that your website should be clean and straightforward to navigate. Potential customers might turn off if there are no proper landing pages and they are arduous to navigate.

Instead, they should get the information they’re searching for handy—the same implements for search engine crawlers. If the crawlers find it tricky to get on to your website, URLs will sift through a lot, which might turn your chances of high ranking down. So, all you can do is simplify the URLs to be short and not hard to remember.


From the report above, you can see how web design affects SEO rankings. And this does not merely affect your online presence but also has a direct impact on sales.

Here are some suggestions for creating a great reading experience on your website.

  • Choose bright colors when designing your website
  • Use easy-to-read fonts and font sizes
  • Divide the content into subsections to get the reader’s attention

Are you worried about the way web design affects SEO? Then contact a web design company today for optimizing your label for SEO.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Practices for Visual Regression Testing on Cloud

A Beginner’s Guide To Playwright Inspector

As the world continues to shift towards a more digital landscape, the significance of quality web applications has become progressively apparent.Given the vast array of tools and technologies at the disposal of web developers, determining an appropriate starting point can prove challenging. Debugging is the method of identifying and fixing bugs or errors in software.It is a vital aspect of web automation testing as it contributes significantly to the dependability and precision of the automated test results. Playwright is an open-source cross-browser testing framework released by Microsoft in 2020.As stated by Systems Sciences Institute, the expenditure of addressing an error or bug discovered after product release was 4 to 5 times higher than pinpointing it during the configuration phase. The detected value during the maintenance phase can be exceeded by up to 100 times. Playwright developers operate at the API level and offer comprehensive tooling through the integrated Playwright Inspector.Playwright Inspector is a powerful tool that authorizes developers to efficiently test and debug their web applications. Also, it facilitates creating automation scripts by furnishing auto code generation capabilities. Playwright Inspector allows you to inspect the Document Object Model (DOM) structure of a webpage, interact with web elements, and inspect CSS styles utilizing the Playwright API. It authorizes stepping through tests, picking locators, editing live locators, and seeing actionability logs.This blog will dive into the basics of Playwright Inspector and explore its many features. So if you're ready to take your web development skills to the next level, buckle up and dive into the world of Playwright Inspector.Before that, let's have a brief understanding of Playwright.What is Playwright?Developed by Microsoft, Playwright is an end-to-end open-source web testing and browser automation framework. Playwright offers outstanding cross-browser compatibility and convenient features. This makes it a perfect choice for automation and quality assurance purposes. The playwright is a flexible, robust, and efficient framework. It supports multiple languages like JavaScript, Java, Python, C#, and TypeScript.Playwright utilizes a single automation API. This makes it steadfast and quick and produces consistent outcomes while running cross-browser testing. It provides a powerful set of testing features. These features can be utilized to simulate end-user interactions with the web application. Also, the framework authorizes testing complex scenarios such as file uploads, login flows, and other interactions. These test scenarios can be tough to test with other testing frameworks.The software platform furnishes developers with a comprehensive selection of standard and personalized locators. This facilitates the straightforward and effective identification of elements on web pages. These locators can pinpoint elements based on a variety of attributes, including text content, position on the page, and other distinguishing features. With Playwright locators, developers can confidently identify elements on the DOM, ensuring the creation of substantial and steadfast test suites.What is a Playwright Inspector?Playwright Inspector is a Graphical User Interface based tool that helps testers and developers record scripts and debug Playwright tests. The tool helps generate boilerplate code. This can be a suitable starting point for building codes. Also, it assists developers and the Quality Assurance teams save time when writing the test script from scratch. Software developers can utilize the time saved to comprehensively understand the codebase and make informed modifications, as required, to enhance the efficacy of the testing suites.The Playwright Inspector simplifies the process of debugging web applications. It is a browser-based development tool that facilitates developers to inspect, debug, and troubleshoot web applications. The tool authorizes developers to record user interactions, capture screenshots, and inspect HTML elements, CSS styles, and JavaScript code. Playwright Inspector furnishes a console for developers and testers to run arbitrary JavaScript code in the context of the inspected page.To scale Playwright Inspector, an AI-powered test orchestration and test execution platform like LambdaTest offers an online farm of 3000+ browser and OS combinations to execute the Playwright test. You can effortlessly test your application as its scalable cloud infrastructure enables parallel test execution where you can run test cases altogether. It can also integrate with your existing testing infrastructure.It effortlessly plugs into your Playwright tool, eliminating the need for complex configurations. LambdaTest's Playwright Inspector empowers you to debug and analyze Playwright scripts effortlessly. Inspect element properties, verify page behavior, and optimize automated tests using this user-friendly tool.Installation and Setup InstructionsInstallation and setup instructions are crucial for any software tool, and Playwright Inspector is no exception. As a beginner, it's essential to follow these instructions carefully to ensure that you can start using the tool without any issues. To install Playwright Inspector, first, you need to make sure that you have Node.js installed on your computer or laptop. Once you have Node.js, you can install Playwright Inspector through npm by running the command "npm i -g playwright-inspector" in your terminal.Upon successful installation, the tool can be initiated by executing the command "playwright-inspector" in your terminal. You can also use Playwright Inspector with other browsers like Firefox and Safari by installing the corresponding browser extensions. Following these instructions will give you a smooth and hassle-free experience of using Playwright Inspector, authorizing you to debug and troubleshoot your web applications with ease.How to Inspect Elements in Playwright InspectorIf you are new to Playwright Inspector, you may be wondering how to inspect elements within your web page. Fortunately, Playwright Inspector comes equipped with a number of useful tools and features to assist you in efficiently identifying and inspecting elements on your web page. To start, simply launch Playwright Inspector and navigate to the web page you want to inspect.Once you are on the page, right-click on any element within the page and select "Inspect element" from the context menu. This will bring up the Playwright Inspector pane, where you can view the HTML and CSS code for the selected element. You can also view any associated styles and properties. From there, you can use the various tools and features within Playwright Inspector to further inspect and manipulate the element, making it easier than ever to identify and troubleshoot any issues within your web page.Benefits of Playwright InspectorThe Playwright Inspector tool presents lots of benefits. Let us consider a few pivotal benefits of the Playwright Inspector:1. Easy Debugging:Playwright Inspector facilitates the process of debugging Playwright scripts by furnishing a visual interface. This authorizes developers to inspect the page, make alterations to its state, and swiftly identify the cause of issues.2. Record and Replay:The tool presents a record and replay feature that authorizes testers and QA teams to record end-user activities on the page and replay them for debugging purposes. The record and replay feature can help pinpoint issues that may occur only during specific user interactions.3. Robust Logging:Playwright Inspector presents robust logging abilities that authorize testers and QA teams to outline the execution flow of the test script. This helps swiftly determine issues and fix them, thereby enhancing confidence in the code and application itself.4. Intuitive Interface:The Playwright Inspector boasts an intuitive and user-friendly interface that is simple to navigate and operate, even for testers and QA teams who are new to the Playwright platform.5. Cross-Browser Support:The Playwright Inspector facilitates the testing and debugging of applications across various platforms as it supports multiple Chromium-based browsers such as Chrome, Edge, and Firefox. This enables developers to ensure their applications perform optimally on different browsers.6. Breakpoints:The Playwright Inspector tool is designed to enhance the testing process for software testers and QA teams. With this tool, users can set breakpoints in their test scripts, enabling them to pause test execution at specific points and thoroughly investigate the page's state. This increased level of control and visibility allows for improved efficiency and effectiveness in the testing process.Best Practices for Using Playwright InspectorThe Playwright Inspector tool furnishes developers with an intuitive solution for testing web applications at scale. With the help of Inspector, developers and testers can debug their web automation scripts, view page elements and attributes, and pinpoint issues that may be causing the tests to fail. To make the most out of this tool, it is paramount to follow the best practices for using it.Here are eight best practices for using Playwright Inspector:●        Familiarize yourself with the Inspector UI.●        Utilize the search feature to swiftly pinpoint page elements.●        Utilize the highlight feature to visually locate elements on the page.●        Utilize the console to test JavaScript code and interact with the page.●        Utilize the network tab to inspect network requests and responses.●        Utilize the performance tab to pinpoint performance issues.●        Utilize the snapshot feature to capture a snapshot of the current page state for later analysis.●        Utilize the playback feature to replay test scripts and identify errors.By following these best practices, you can utilize Playwright Inspector to its full potential and optimize your web automation testing process.ConclusionPlaywright Inspector is a powerful tool that can help developers troubleshoot issues and enhance the quality of their web applications. With its user-friendly interface and wide range of features, Playwright Inspector is a prominent addition to any developer's toolkit. By following the steps outlined in this beginner's guide, you can start utilizing Playwright Inspector today and take advantage of its many benefits. Whether you are a seasoned developer or just starting out, Playwright Inspector is a must-have tool for anyone looking to enhance their web development skills.Read Also:Mobile Testing With Appium On Lambdatest10 Reliable Free Currency APIs For Your BusinessUsing Tracking Code, Google Analytics Can Report On Data From Which Systems?

UMDP Data Standardization

Tech Challenge for Lenders – UMDP Data Standardization to Aid Closing

The mortgage industry overhauled its processes and technologies with the TILA/RESPA Integrated Disclosure (TRID) Act rolling out. Technology initiatives that created competitiveness between banks soon became the norm. Compliance needed to move north. Now, automation has made paperless mortgage a reality with loan origination software, retail point of sale, customer-direct solutions, and electronic documents providing complete end-to-end support. Regulations are constantly changing and lenders, still in their TRID hangover, need to do more.What is UMDP? In the pre-recession era (before 2008), borrower and loan information was sourced and stored by different agencies. Siloed information hindered different players from accessing true data and it was usually shared by email. This resulted in errors and insufficient access to data in the banking system. Uniform Mortgage Data Program (UMDP) is the last leg to the realization of the electronic mortgage. Just as TRID brought in enhanced data quality in the origination, UMDP will improve data standards in closing disclosures and data interpretation. Government-sponsored enterprises (GSEs) have indicated, come 2017, they will refuse to buy loans that fail to conform to the Uniform Closing Dataset (UCD) standard. The Federal Housing Finance Agency (FHFA) is directing government-sponsored agencies (GSEs) to create a common approach, protocol, and data set for mortgage data. The common data set, which is understood by all, will improve data accuracy. Definition ambiguities of loans purchasable by GSEs can be avoided. The lenders can capture granular data of a particular standard.The Uniform Collateral Data Portal (UCDP) will be one electronic portal through which all lenders can submit appraisal data. The Uniform Appraisal Dataset (UAD)will provide common definitions and requirements of appraisal data. The Uniform Mortgage Servicing Dataset (UMSD) will define the data set with standardized definitions, formats, and values. The Uniform Closing Dataset (UCD) will provide standard data for the closing disclosure form.UMDP may have bestowed the entire industry with mortgage data becoming uniform and accurate, but the upgrades rigmarole still worry lenders. However, GSEs have chosen to be capable of verifying underwriting data and audit data anytime. Customer preference lies with a seamless closing process and the impetus for lenders will be to transition into e-mortgage. Fannie and Freddie have already announced that they will purchase loans if the appraisals were submitted electronically and met the UAD standard. Technology vendors are already ensuring that their solutions transform appraisal information into data compliant with the Mortgage Industry Standards Maintenance Organization (MISMO). Manual processes are slowly fading and lenders are going to cloud-based mortgage origination and servicing software. The entire process needs to be seamless to ensure compliance from origination to closing. Today, the challenge for loan origination software is compliance, but tomorrow the focus will be imminently on collaboration. It will be important to have data which can be shared and understood by all. Standardization helps loan originators and customers to access data from diverse sources and interpret them effectively. Data standardization is the key driver for e-mortgage and paperless origination and closing. UMDP will be the “new normal” and help the industry to standardize their processes for better visibility and faith in the system. Preethi vagadia is a business architect worked in Mortgage and Finance software department with top notch companies and has over 8 years of experience in Mortgage Lending Technology,Mortgage Technology software, mortgage management software, etc.  She has also worked on several process improvement projects involving multi-national teams for global customers in warranty management and mortgage.

UX Design

Simplifying Finance: The Role Of UX Design In Financial Services

Exposure to financial services in this busy economic market is sky-high.However, not every financial service is up to the mark with its customer-centric approaches. In turn, FinTech is the next big thing in the financial world.Digital platforms are engaged in interacting and perceiving with the users. The innovative capabilities of FinTech applications largely determine user experience (UX). To make financial services more accessible and approachable to users, ux design financial services are far better than traditional complex financial services.The world of digital finance might seem intimidating to many for its complex terminology and lengthy processes. Moreover, a lack of customer-centricity is the main concern for many while dealing with the complex economic market.Simplifying finance is best possible through “Humanizing FinTech,” which is largely convinced with UX design.What is UX design?Well, at the core, the main terminology here is to define an intuitive design to embrace a better user experience and bridge the gap between financial services and users.Prominent Roles Of Ux Design In Financial ServicesThe pivotal experience of financial service should be ecstatic for the users. It cannot be complex and boring. Financial aspects are already boring, and things need to be easy with digitalization.So, FinTech, through UX designs, can be more accessible and engaging for the users.Every financial sector is trying to solve the users' problems and manage the people's concern. Apart from that, a financial service cannot be vulnerable to its security aspects.However, the best part is that UX designs can provide you with a streamlined process to simplify financial services and engage better digital finance to ensure security while bridging the services gap with users.Bridge The GapOne of the main roles of UX design is to eliminate the gaps between user understanding and financial services. UX designers want users to understand the financial concepts and also become intuitive to the processes.What do you want?A boring spreadsheet? Or a colorful graph with pie charts?No one wants a boring data sheet that is complex to navigate and also not eye soothing. In contrast, UX designers help accomplish financial tasks quite easily for any user.For instance, transferring funds, managing insurance policies, and considering stocks are different financial services, but UX designs make it all easy for you to understand and navigate.No one wants to increase their learning curves while using financial services. Common people do not use complex financial data. They are unaware of the critical financial exposures but need to manage their finances instead.So, if you are using an app, you would like to get some attractive features that are easy to understand and ready to help you with colorful approaches.Well, demystifying complex financial data and presenting it easily to the users is the foremost priority of a UX designer.Focusing On User Trust And SecurityThe role of UX design in financial applications is fostering customer loyalty and creating a positive user experience. However, gaining the audience's or users' trust in the FinTech industry is quite tough.Well, a streamlined process is the only solution to generate an intuitive design for a better user experience. However, it does mean anything to gain the trust of the users. If you want to trust them, you must focus on creating a better security process.For instance, if you use a biometric authentication process like facial recognition or fingerprint scanner, it can generate a better user experience. These are the ultimate solutions to present a user-friendly approach in advanced ways to engage people in a non-intrusive way.Reinforcing the trust of the people is best possible with UX designs like encrypted notifications and secure connections.So, it is time for you to foster user experience and gain their trust.Streamlining The Complex Financial ProcessThe biggest role of UX design is to transform the traditional banking process into a digital landing platform.Well, what are the features of the traditional banking process?Lots of paperwork.Lack of transparency.Lengthy approval times.However, with digitalization, things are changing. Financial sectors are becoming more and more efficient in dealing with the instances of consumers and getting friendly. This is where digital landing platforms efficiently manage your concern with various features.Real-time updates.Time efficient services.Ensures transparency.The whole approach of UX design is to provide you better user experience by analyzing the streamlining process. So, now the loan approvals will be quick through digital applications, and you will also get the best seamless experience.Engaging User SatisfactionThe difference between UX designers and graphic designers is that UX designers follow a user-focused and multidisciplinary approach. In contrast, Graphic designers maintain the curves with specialized pixel-focused consequences.Apart from that, emotional design, creative thinking, and prototyping are the common responsibilities of these designers.It is hard to believe that 90% of people stop using an app due to poor performance. So, a positive user experience with better quality and usability is expected.Enhanced user satisfaction with customization may increase the retention rate for a financial service. For instance, if you are using a banking app, you would like to check your account balance or transact money quickly.Now if it has an easy-to-use interface and you can work on it quickly, then you would like to keep the app on your phone.Digital financial services are difficult to avoid in this fast-paced world but also cumbersome to use in many cases. Finding a better UX-designed financial service is always a better resolution to avoid inconsistency and engage proximity.Read Also:Guide to Hiring a WordPress Developer7 Advantages of Using Website Design TemplatesWhy Prototype Design Is A Way To Make Your UX Design Perfect