Why Your Business Should Care About Social Responsibility

Published on: 25 October 2017 Last Updated on: 03 September 2024
social responsibility of business

You’ve got enough to worry about trying to make your business a success without having to worry about saving the world as well, right? Wrong.

Research shows that incorporating socially responsible policies into your business model can help your business to thrive. From inspiring customer loyalty to attracting investment, social responsibility has huge business benefits. Plus, you can’t beat that warm, fuzzy feeling you get from doing your bit to help the world.

In our modern digital society – where consumers have access to both company records and the fast-moving social media grapevine – social responsibility matters more than ever before. Not only do many consumers prefer to buy from ethical companies, they often insist on it. And this demand is going nowhere. Brands need to embrace social responsibility and put it at the heart of their business to have any chance of earning the kind of reputation today’s consumers want.

Read on to find out exactly why your business should care about social responsibility.

What are the benefits?

Making social responsibility a key part of your corporate citizenship policy can have far-reaching effects for your business. Commit to better environmental practices and you’re likely to cut costs as you reduce your waste and save on energy bills. Devote time to helping a charity and you’ll create no end of positive press and PR opportunities. The list goes on and on.

Other top benefits include:

  • Better marketing and brand recognition
  • More credibility and customer loyalty
  • More satisfied employees (and that makes for increased productivity)
  • Facilitation of innovation and development through collaboration
  • Increased sales and a boost in profits
  • More opportunities to secure external investment
  • Easier regulatory relationships with local authorities and the law
  • A great reputation and business longevity
  • The chance to leave a meaningful legacy and inspire the next generation

How can my business be more socially responsibility?

When creating your corporate social responsibility policy, you need to start by identifying the values that are important to your business. Think about your purpose and what you believe in. You should also think about what means the most to your customers.

Your policy should cover a range of issues from the environment to charitable donations and, crucially, include an implementation and reporting plan. You could have the best policy in the world but if you don’t carry it out, it’s meaningless. You’ll find loads of useful information on the GRI website. They empower businesses around the world to create socially responsible and sustainable business models.

Key policy areas to consider include:

Charitable giving

Social responsibility often involves working to support a charity or worthy cause. Ideally, you should choose a cause that aligns well with your business and that your stakeholders and employees will be enthusiastic about.

Take shoe brand, TOMS. Their One for One campaign helps provide shoes to people in need. For every pair of shoes purchased, they donate a pair – over 75 million at the last count. A great example of a charitable cause that has meaningful synergy with a brand.

Collaborative brand partnerships

Putting competition aside and partnering up with another brand to work collaboratively can have a huge impact. By sharing resources and expertise, partnered brands can achieve far more than they would alone. And all sides stand to gain when the collaboration has charitable aims.

The pre-competitive partnership between luxury online retailer Yoox and fashion brand We Are Handsome is a prime example. Their Yoox Loves the Reef project sees them team up to produce and sell an exclusive line of swimwear and activewear to support the conservation work of the Great Barrier Reef Foundation.

Carbon emissions

In the face of climate change, more and more businesses are looking to play their part and reduce their carbon footprint. Brands like L’Oréal have even committed to going fully carbon neutral and the hope for the future is that other businesses will follow suit.

Begin by identifying your carbon emissions and then look at ways of reducing them. This could include boosting the energy efficiency of your operations, reducing travel miles in your supply chain, investing in sustainable packaging, and offsetting unavoidable emissions.  A wide range of brands from IKEA to Unilever are collaborating to fight climate change in the We Mean Business coalition.

Human rights

Socially responsible businesses should, at the very least, make sure that no part of their supply chain uses unethical labor practices, wherever that might be in the world. On top of that, the most socially conscious brands take active steps to improve the lives of their workers. Sourcing Fair Trade goods, investing in sustainable solutions for local communities, and treating workers fairly and with respect are of vital importance to consumers nowadays. And they’re willing to pay more to shop from a brand with great human rights credentials.

M&S are one brand leading the way here, with a range of projects designed to ensure they have a positive impact on human rights and wellbeing. The M&S Global Community Programme aims to help one million people from their supply chain communities build livelihoods and conserve the environment over the next seven years.

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how to harvest kale

How to Harvest Kale Throughout the Year: A Seasonal Guide

Kale is one of the most nutritious and versatile greens you can grow in your garden. It's packed with vitamins, minerals, antioxidants, and fiber and can be used in salads, soups, smoothies, and more. But how do you harvest kale throughout the year so that you can enjoy it fresh and crisp and also make it last longer? In this article, I will show you how to harvest kale so it keeps growing, how to harvest kale from the garden, how to store and freeze kale, and the health benefits and taste of kale. Additionally, I will also share some tips and tricks on how to grow kale successfully and how to use it in delicious recipes. Whether you're a beginner or an expert gardener, this guide will help you make the most of your kale harvest. What is Kale & Why Should You Harvest It? Kale has a mild, earthy, and slightly bitter taste, which can vary depending on the variety, growing conditions, and harvesting time. It can also become sweeter after a frost, as the cold temperatures trigger the plant to produce more sugars. Kale can be eaten raw or cooked, and it can complement many dishes and flavors. It can also be seasoned with salt, pepper, lemon juice, garlic, onion, vinegar, or any other condiments you like. Kale is not only tasty, but also healthy. It's low in calories and high in fiber, vitamins, minerals, antioxidants, and phytochemicals. It can help improve various aspects of health, such as: Eye health Kale is rich in lutein and zeaxanthin. These are carotenoids that protect the eyes from age-related macular degeneration, cataracts, and glaucoma. Kale also contains vitamin A, which is essential for vision and eye health. Blood pressure Kale is high in potassium, magnesium, and nitrates, which are compounds that help lower blood pressure and relax the blood vessels. Kale also contains vitamin C, which helps prevent homocysteine, an amino acid that can damage the blood vessels and increase the risk of cardiovascular diseases. Bone health Kale is a good source of calcium, magnesium, and vitamin K, which are important for bone health and density. Kale also contains vitamin C, which helps the body absorb calcium and produce collagen, a protein that strengthens the bones and connective tissues. Immune system Kale is loaded with vitamin C, which is a powerful antioxidant that boosts the immune system and fights off infections and inflammation. Kale also contains vitamin E, which enhances the immune response and protects the cells from oxidative stress. Digestion Kale is high in fiber, which helps regulate digestion and prevent constipation, diarrhea, and bloating. Fiber also feeds the beneficial bacteria in the gut, which improve the digestion and absorption of nutrients and support the immune system. Skin and hair Kale is rich in vitamins A, C, E, and iron, essential for healthy skin and hair. Vitamin A helps maintain the moisture and elasticity of the skin and prevents acne and wrinkles. Vitamin C helps produce collagen, which keeps the skin firm and smooth. On the other hand, vitamin E helps protect the skin from sun damage and aging. Iron helps deliver oxygen to the skin and hair cells and prevents anemia, which can cause hair loss and pale skin. How to Harvest Kale So It Keeps Growing? One of the best things about kale is that it's a cut-and-come-again crop. This means that you can harvest it multiple times throughout the season, as long as you do it correctly. Here are the steps to follow to harvest kale so it keeps growing: Choose the right time to harvest The best time to harvest kale is when the leaves are young and tender, usually about 30 to 40 days after planting. You can also harvest baby kale leaves about 15 to 25 days after planting. You should harvest kale before it starts to flower. This is when it produces yellow or white blossoms and becomes bitter and tough. Kale usually flowers when the days get longer and warmer. Therefore, you should harvest it more frequently in the spring and summer. Use a sharp knife or scissors to cut the leaves You can either cut the whole plant at the base, leaving about an inch of stem or cut individual leaves from the lower part of the plant, leaving the upper leaves to grow.  Additionally, you should cut the leaves about an inch above the soil to avoid damaging the crown and the roots. You should also avoid cutting too many leaves from one plant. This is because this will weaken the plant and reduce the yield. A good rule of thumb is to leave at least half of the leaves on each plant. Wash and dry the leaves You should wash the kale leaves as soon as possible after harvesting to remove any dirt, bugs, or pesticides. To rinse the leaves under cold water, you can use a colander or a salad spinner. After that, pat them dry with a paper towel or a cloth. You should also remove any damaged or yellow leaves, and trim any tough stems. Enjoy or store the leaves You can eat the kale leaves fresh, or store them in the refrigerator or freezer for later use. I will explain how to store and freeze kale in the next sections. How to Harvest Kale from the Garden? If you want to harvest kale from the garden, you need to follow some simple steps and tips to ensure a successful and bountiful harvest. Here are some things to consider when harvesting kale from the garden: Choose the right variety There are many varieties of kale to choose from, depending on your preference and climate. Some of the most common varieties are curly kale, which has dark green, and curly leaves that are great for salads and chips.  You can also try dinosaur kale, which has dark blue-green, flat leaves that are great for soups and stir-fries, and red Russian kale, which has purple-red, frilly leaves that are great for salads and smoothies. You can also choose kale varieties based on their maturity time, cold tolerance, flavor, and color. Some popular kale varieties are Winterbor, Redbor, Lacinato, and Scarlet. Plant the seeds or seedlings Depending on your preference and availability, you can plant kale seeds or seedlings in the garden. The best time to plant kale seeds or seedlings is in early spring, as soon as the soil can be worked, or in late summer or early fall, for a winter harvest. You can also plant kale seeds or seedlings every two to three weeks, for a continuous harvest. You should plant the seeds or seedlings about a quarter to half an inch deep, and one to two inches apart, in rows that are 18 to 24 inches apart. Additionally, you should water the seeds or seedlings well, and keep the soil moist until they germinate or establish, which usually takes seven to 14 days. Thin the seedlings When the kale seedlings have two to four true leaves, you should thin them to avoid overcrowding and competition. You should leave about six to 12 inches of space between each plant and eat or transplant the thinned seedlings. You should also weed the area around the kale plants regularly, to prevent pests and diseases. Harvest the leaves You can start harvesting kale leaves when they are big enough to eat, usually about 30 to 40 days (about one and a half months) after planting, depending on the variety. You can either harvest the whole plant or pick individual leaves from the lower part of the plant, leaving the upper leaves to grow. That is not all. You should harvest kale in the morning when the leaves are crisp and fresh and before the sun gets too hot. You should also harvest kale before it starts to flower, which is when it produces yellow or white blossoms and becomes bitter and tough. How to Store and Freeze Kale Kale is best eaten fresh, as it loses its flavor and texture quickly. However, if you have a large harvest, or you want to preserve kale for later use, you can store or freeze it. Here are the best ways to store and freeze kale: Store kale in the refrigerator: You can store fresh kale in the refrigerator for up to a week, if you keep it in a perforated plastic bag or a container with a lid. You should also avoid washing the kale before storing it, as this will make it wilt faster. You should wash the kale just before using it. Freeze kale raw: You can freeze raw kale without blanching it, which is a process of briefly cooking and cooling the vegetables to stop the enzyme activity that causes them to spoil. However, freezing raw kale will result in a mushy and watery texture and a loss of flavor and nutrients. To freeze raw kale, you should wash and dry the leaves, and then pack them in freezer bags or containers, leaving some space for expansion. You can freeze raw kale for up to six months, and use it in smoothies, soups, or casseroles. Freeze kale blanched: You can freeze blanched kale, which will retain its color, texture, flavor, and nutrients better than raw kale. To freeze blanched kale, you should wash and trim the leaves, and then blanch them in boiling water for two to three minutes, depending on the size of the leaves. You should then drain and cool the leaves and squeeze out the excess water. Moreover, you can then pack the leaves in freezer bags or containers, leaving some space for expansion. You can freeze blanched kale for up to a year, and use it in salads, sandwiches, or quiches. How to Use Kale in Different Cuisines and Recipes Kale is a versatile vegetable that can be used in many different cuisines and recipes. Whether you want to make a salad, a soup, a smoothie, or a casserole, kale can add flavor, color, and nutrition to your dish. Here are some examples of how to use kale in different cuisines and recipes: American cuisine Kale is a popular ingredient in American cuisine, especially in salads, sandwiches, and casseroles. You can make a kale and apple salad with walnuts and honey mustard dressing, or a kale and chicken sandwich with mayonnaise and cheese. You can also make a kale and cheese casserole with eggs, milk, and bread crumbs, or a kale and sausage quiche with pie crust and cheddar cheese. Mediterranean cuisine Kale is a common ingredient in Mediterranean cuisine, especially in Greek, Italian, and Spanish dishes. You can make a kale and feta cheese pie with phyllo dough and olive oil, or a kale and white bean soup with garlic, rosemary, and lemon juice. You can also make kale and tomato pasta with parmesan cheese and basil, or a kale and potato tortilla with eggs, onion, and paprika. Asian cuisine Kale is widely used in Asian cuisine, especially in Chinese, Japanese, and Indian dishes. You can make a kale and tofu stir-fry with ginger, soy sauce, and sesame oil. Additionally, you can make a kale and seaweed salad with rice vinegar, sugar, and sesame seeds. You can also make kale and coconut curry with onion, garlic, curry paste, and coconut milk. If you like something Indian, you can also try kale and lentil dal with cumin, turmeric, and coriander. Wrapping It Up! Kale is a wonderful vegetable that you can harvest, store, and use in various ways. It's easy to grow, harvest, and store kale, as long as you follow some simple steps and tips. It's also healthy, delicious, and versatile, as you can use it in many different cuisines and recipes. Kale is a green treasure that you don't want to miss. If you want to know how to harvest kale, I hope that this blog has been of help to you. If there are any other queries related to the same, please feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and suggestions in the box below. And I will be there to help you out with the same! Read Also: How to Harvest Lettuce: A Step-by-Step Guide for Fresh and Crispy Salads Everything You Need To Know About Harvesting Basil!

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Sales Velocity

How To Measure Sales Velocity

Sales velocity is a vital metric that sheds light on the efficiency of your sales process. It helps you understand how quickly potential leads are converted into paying customers. Greater sales velocity means an organization is generating revenue faster, a positive indicator of healthy sales kinetics. However, measuring sales velocity involves an intricate understanding of individual parameters like the number of open opportunities, average deal size, win rate, and sales length. In this article, we delve into the labyrinth of sales velocity and reveal the processes to measure it accurately. Keep reading to empower your business with this substantial metric. Understanding the Concept of Sales Velocity Sales velocity demonstrates how swiftly a qualified lead converts into a closed deal. Understanding this idea is fundamental for companies wishing to increase revenue growth. It allows sales teams to identify bottlenecks within their process and address them efficiently. Increasing sales velocity can dramatically enhance your sales output and revenue generation. To give an insight into the concept of sales velocity, consider it the speed of your sales cycle. The quicker your leads move through this cycle, the higher your sales velocity. This concept provides insightful information about your sales pipeline and helps identify areas for improvement. It forms the foundation of sales forecasting, helping to create accurate sales predictions for future quarters. Accurately understanding sales velocity is not merely about measuring the speed of closing a deal. It includes a comprehensive analysis of your sales routine—from lead generation to sealing the deal. The concept gauges the efficiency of your sales process and can offer remedial measures for any shortcomings. Interpreting the Elements of Sales Velocity Four essential components determine your sales velocity: the number of opportunities, average deal size, win rate, and length of the sales cycle. These parameters collectively provide an accurate depiction of your sales velocity. The number of opportunities refers to the count of leads or prospects your sales team is working with. These open opportunities are the potential contributors to your revenue. On the other hand, the average deal size is the average value of each deal your team closes. It sheds light on the financial adequacy of your deals. Both components directly influence your sales velocity: the higher these values, the greater your sales velocity. The win rate is the percentage of opportunities that convert into actual sales. It directly correlates with the efficiency of your sales team. A higher win rate means your team is successfully persuading a majority of leads. The sales cycle length refers to the span between the first contact with a lead and closing the deal. This is inversely proportional to the sales velocity—the longer this duration, the lower will be the sales velocity. Precise Measurement of Sales Velocity To measure sales velocity, you need to calculate and analyze all four components, multiply the number of opportunities, average deal size, and win rate, and then divide the result by the length of the sales cycle. While this formula may seem complex, it yields a powerful insight into your sales dynamics. Calculating each component accurately is crucial for an exact sales velocity measurement. All these parameters are interconnected and contribute collectively to your sales velocity. Increasing one factor can compensate for a decrease in another, maintaining the overall sales velocity. Optimize Your Sales Velocity Understanding your sales velocity is one thing, but optimizing it is another. It requires strategic thinking and implementation. The first step is to conduct regular reviews of your sales velocity. Frequent auditing will spot changes in your sales velocity and allow immediate rectifications. Moreover, refining each contributing factor can lead to an optimized sales velocity. Effective marketing, lead generation, or referral programs can increase the number of opportunities. Raising the average deal size may involve upselling to existing customers or offering premium products to new customers. Understanding and measuring sales velocity can significantly boost your revenue generation. By mastering this art, you can spin the wheel of your sales pipeline in your favor, steering your business toward sustainable and substantial growth. Read Also: Types Of Objections In Sales And How To Overcome Them With An Email Delivery Test? 5 Ways To Help Your Sales Team In Door To Door Selling Top 9 Reasons Your Sales Training Isn’t Working

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high purity natural products scam

High Purity Natural Products Scam | Real Truth Behind It

In this world, the current trend is all around high quality natural products. Therefore, many companies promote themselves as organizations that are involved with delivering the best products. Some of them claim these products to be natural. But unfortunately, that's the reason many people fall into the traps of these companies. If you are someone to whom the label that reads "natural" matters a lot while shopping, this article is especially for you. You must have heard about the new rage regarding high purity natural products scam. If you want to know more about it, you have come to the right place. Keep on reading this article till the end to know more… Overview When the chemical industry entered the market, it grew at an exponential rate. It provided people with faster and better results, was simple to use, and many other benefits. For example, if you purchased a fairness cream, you would notice immediate fairness after applying it.  It turned your skin white. This also provided the food industry with an option to store foods for longer periods, which was previously not possible. People eventually realized that these types of products were not beneficial in the long run. These provided instant results to those who used them, but they proved to be harmful over time. It was now time for the industry to go back to its roots.  Because natural resources are depleting daily, manufacturers were unable to produce completely natural products. As a result, manufacturers modified existing chemical products to make them less harmful and marketed them as high purity natural products. Then, around 2017, Mike Matton founded a cosmetics company called 'high purity natural products' in New England. The primary goal of this company is to produce natural products, primarily cosmetics, for well-known brands. They also make nootropics, gummies, nutraceuticals, and health and beauty products High Purity Natural Products: What Are They? While many people may feel confused about what the high purity natural products are talking about, it is best to say that these are not the ones that you think they are. What is the one thing that you know about high purity natural products? That they are made of ingredients that are pure and of great quality. However, while this can be true for most of the products that you see on the internet, the case is not the same for most brands. The companies market and promote themselves as free of certain harmful artificial chemicals ingredients. These harmful chemicals include: Lead, Formaldehyde, Asbestos, PCBs (Polychlorinated Biphenyls). Many brands market themselves as natural and free of artificials. But that is not always true. That is the reason why people across the world have sued many companies. High Purity Natural Products: What Do They Claim? The first thing that you might want to know about high quality natural products is what they are. That is exactly what I am going to explain here. High Purity Natural Products is a company that was founded in the year 2017 by Mike Matton. This East Coast-based company started because they wanted to produce products that are made of natural ingredients and also to popularize the concept of Nootropics and CBD in the mainstream beauty business. In simple words, this company is a beauty company that makes beauty and wellness products with the help of nutraceuticals. The ingredients that are used in these products are the things that make the company different from other companies in the beauty industry. High Purity Natural Products: What Are The Products? The company HPNP (High Purity Natural Products) is known for making products that are made from natural ingredients. These products generally contain CBD or cannabidiol. This is one of the most active ingredients that are extracted from hemp plants. In case you want to know some of the products that the company makes, here is a list that you might check out: Vegan Gummies. Natural Vitamins and Supplements. CBD Softgels and Capsules. CBD Tinctures. Nootropic Capsules. Balms. Lotions. CBS Dip Pouches. These are only some of the major list of products that the company makes for its growing consumer base. Apart from these, there are also a number of products that the company makes for animals. Some of them are biscuits and juices. High Purity Natural Products: What's The Catch? Now comes the interesting part! You must have heard people discussing high purity natural products scam or high purity natural products fraud a lot recently. Even though there are enough reasons for you to buy the products from the Company, there are still some people that go by the popular belief that the company does not actually use natural products. The quality of the products, as well as their authenticity, has come to be questioned multiple times. People have complained time and again that the company's products are not up to the standard and must not be used by the common people. While it is true that the company had started out quite nicely, these allegations affected its reputation of the company more than anyone could imagine. Natural Does Not Mean Sustainable Certain chemicals are sometimes extracted from natural sources in an unsustainable manner. Palm oil is frequently referred to as a 'natural' ingredient by organizations that promote such products. While extracting oil from palm trees is generally considered sustainable, they are frequently grown on land that has been cleared of existing rainforests. Obtaining ingredients from nature implies influencing it in some way, which leads to arbitrary rules for determining whether practices are sustainable. Furthermore, natural resources are limited and quickly become unsustainable when extracted in commercial quantities. For example, distilling oil for chemical fragrances requires hundreds to thousands of times the weight of flower petals. Synthetic or laboratory-made chemicals, particularly at large manufacturing scales, can provide more sustainable and cost-effective solutions. They can be derived from crude oil byproducts or processed from commonly grown crops, thereby minimizing the impact on natural resources. High Purity Natural Products Scam: What Is The Real Truth? According to the latest news and reports, the allegations against the company have fuelled a lot of things on the horizon of the beauty and wellness industry. While there are a number of companies that started marketing their products as natural to gain a lot of attention and demand across the globe, the fact that there can be a scam involved has led to major investigations. And if we talk about the High Purity Natural Products scam and how real it was or is, then the answer is simple. It has been seen that the news handout of the scam related to the company is not at all true. However, because of all the negative attention that the company received, it has been difficult for the company to rise back up. They have even tied up with the Lendica Corporation to offer some of the best products and shipping services to the customers. The products that the company manufactures are of great quality. They have significantly brought down the costs of the product as well as the shipping charges to make sure that they can be available to a maximum number of their target audience after the allegations. Frequently Asked Questions (FAQs):- Now that you covered most of the parts of this article, here are some of the questions that readers frequently ask. 1. What Is High Purity Natural Products? While many people might confuse the name as being an umbrella term for several products that are natural and made of pure ingredients of high quality, the case here is not the same. High Purity Natural Products is the name of the company that claims to make their products from organic products like Nootropics and CBD. 2. Are High Purity Natural Products Costly? There is a reason why many people ask this question. High Purity Natural Products are not as costly as many would think. However, the ingredients that they use are natural, and some of their products also contain hemp and other CBD. All these are the reasons why some of their products lie on the higher end of the spectrum. Bottom Line: Truth About High Purity Natural Products High purity products, or at least properly marketing certain products as high purity and natural, is something that is trending at present. People are looking for sustainable, natural ways of making their lives better. That is the reason why people are willing to believe any brand or product that claims that they are natural and made of highly pure ingredients. The company High Purity Natural Products claims to sell products that are natural and made of CBD and other Nutraceuticals. However, many have concluded that their products are nothing but a scam. In case you were searching on Google about “high purity natural products scam,” I hope that you found this article to be of help. Also, if there is any other query regarding the same, feel free to comment them in the box below. Read Also: How Can Digital Marketing Increase Your Business? 6 Incredible Tips To Reach Your Small Business Customer How Customer Service Is Impacting Your Business In 2022!

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