How to choose the best affiliate programs to promote on your WordPress blog

Published on: 11 July 2018 Last Updated on: 04 September 2024
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Affiliate marketing certainly presents an excellent opportunity to make an ongoing income by selling third-party products on your WordPress blog. But in order to make a success of integrating this business model with your web platform you need to ask a few basic questions from the outset. The most basic of all is which products to promote. So how do you choose the best affiliate programs to promote via your blog?

Marketing strategy :

Marketing strategy :

The program you opt for will depend on the niche you intend to focus on. It is crucial you get this decision right because choosing the wrong program can easily result in poor conversions which are of no use for your business. However, if you sign up for an effective affiliate program you will be able to monetize your WordPress blog effectively. What’s more, if you are running an optimum-performing affiliate program, you will be presented with the opportunity to collaborate with partners to join like-minded affiliate networks such as TopOffers.

Before you even get as far as examining the range of products you could be promoting, it would be worthwhile taking a step back to look at the benefits affiliate marketing can offer. It is a business model which revolves around the sharing of revenue. You can promote products through an affiliate network and earn a considerable commission. In order to do this, you need to engage with your blog’s readership by providing them with positive full-length reviews of the items you have signed up to promote.  Also, there are very low start-up costs with running and then marketing a blog, especially when you are doing so in conjunction with WordPress. You don’t have to get involved with product support as stock management is the advertiser’s responsibility. And you can manage your affiliate program at your own pace.

Once you have gained a handle of how this is all going to work in the longer term, it puts you in a better position of deciding on the ideal products to place at the forefront of your business.

Your Niche :

What is your blog about? What are the topics you are discussing with your readership on a regular basis? Will it be relatively easy to insert the links to the affiliate purchase pages so they run organically with your overall content? The reason you have to consider these basic questions is that affiliate marketing is a specific type of promotion which relies heavily on your ability to keep your audience fascinated by your items. It is up to you to cultivate your customer base by engaging with your readership as opposed to simply posting links onto pages and expecting people to activate them.

In many ways, it’s not the product itself which is important as opposed to how well you know it and can sell it. It’s the best affiliate program for you if you can assimilate it into your blog, then really excite your customer base about it.

Encourage them to engage with your blog content by making articles interactive. The icing on the cake in terms of promotion is when you introduce social media buttons and invite your clients to not only comment about your items, but to share reviews with friends, and then friends of friends. In this way, your potential customers will expand greatly.

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Affiliate Marketing Types

Top Affiliate Marketing Types Explained

There’s no doubt affiliate marketing has gained a lot of attention lately. However, many people out there still don’t know how affiliate marketing really works and what types of it there are. Basically, it’s a relationship between the advertiser who sells product or service, the publisher who promotes that product or service in exchange for a commission and the consumer who buys it. Still, there are quite a few different affiliate marketing types and if you want to learn more about them, make sure you read on. Bloggers: Blogging is constantly gaining more attention and it’s not a surprise bloggers have become a part of affiliate marketing. In essence, bloggers write a review of a product or service, thus encouraging their followers to buy it. The reason why this type of affiliate marketing works so well is that the audience a blogger has to trust their opinion and is quite likely to try products or services they’re reading about. Just one blogger writing about an advertiser’s product or service can do wonders both for their traffic and number of conversions. Search affiliates: There are plenty of companies out there that try to generate ROI for themselves by spending their own money on promoting other company’s products or services. So, in this case, the affiliate pays for clicks and makes a profit on their commissions. This type of affiliates is usually very entrepreneurial and business minded. They do the same amount of research the retailer does in order to reach their audience. This includes building keyword campaigns and optimizing bid budgets. Coupon sites: People are always looking for new ways to spend less money when shopping. This is exactly why there are coupon sites that offer products or services from various merchants at discount prices. There are more and more coupon sites out there as the number of people using digital coupons keeps increasing. Just take a look at it this way, in 2017, 131.6 million Americans have used digital coupons and this number is expected to grow to 145.3 million by 2021. Advertisers can benefit from coupon sites as they’re coupons can help them increase both traffic and revenue. Review sites: Another extremely popular way of affiliate marketing is review sites. What these sites do is review a number of different advertisers are a particular niche and earn a commission when a web user buys something from an advertiser they opted for because of the reviews they on the review site. A great example of this is a website called AskGamblers that reviews casino sites and provides relevant information about their services. Some of the reasons why this review site is doing so well are because of its 0-24 customer support and live chat that’s opened 24/7. Partnerships: There’s no need to say that we saw more and more new small businesses in the market. This creates more room for starting partnerships that could help both advertiser and publisher. Let’s say you’re running a business and you’re looking for more affiliates that’ll promote your products or services. You can simply reach out to other businesses out there and have them promote your products or services in exchange for a commission. Of course, targeting small businesses in the same or similar niche is recommended. Phone calls: This is one of those less known affiliate marketing types but it sure had to find its place on this list. The reason why phone calls aren’t often considered affiliate marketing is because most call centers get paid per call and not per sale. However, there are call centers who do it on a strictly per sale basis and partnering up with a company like this can do wonders for an advertiser. There’s absolutely no reason why a company shouldn’t give this type of affiliate marketing a go when trying to sell their products or services. Retailers in the US are expected to spend up to $6.8 billion on affiliate marketing by 2020. This means right now may be the perfect time to enter the industry. Read Also: Six Low-Investment Business Ideas You Can Start Today How To Choose The Best Affiliate Programs To Promote On Your WordPress Blog Image credit: Shutterstock

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what is open on Christmas day

Is Walmart Open On Christmas? Get To Know What Is Open And What Is Not

Christmas festivities require a good deal of planning. The day before, you spend making Christmas cookies for Santa and completing your decorations. You're occupied wrapping gifts or watching vintage Christmas movies during this time. But hold on! You were meant to pick up the family's Christmas pajamas, right? Moreover, how could you overlook the ham? It's merely the centerpiece of the Christmas dinner selection. If Walmart is open on Christmas Day, you'll probably need to make an impromptu trip there. Even if you hadn't planned for it. Even though you probably won't be spending Christmas Day in the aisles of Walmart, you probably want to know which stores are open on Christmas Day. Including the question of whether Walmart will be open on December 25, 2023. Your Christmas may actually live up to your most extravagant and sugarcoated fantasies, but you will eventually have a reality check. 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15 Father’s Day Gift Ideas: Celebrating Dad In The Best Way!

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