Top 5 Customer Experience Podcasts

Published on: 12 October 2020 Last Updated on: 29 May 2021

We’re seeing increased digital penetration, rising competition for the same target audiences, and consumers with extremely high expectations. Right from the first time a consumer interacts with branded content on social media to the time they become a return customer, everything depends on customer experience.

Every vertical of your organization needs to build on the customer experience. From upskilling your customer to encouraging your team to listen to customer experience podcasts, businesses should be looking to learn and improve the ecosystem at every opportunity.

In this article, we are looking at the top five customer experience podcasts and how they can help brands. However, before we begin, let us look at how podcasts are redefining customer experience.

Customer Experience Podcasts: What are they?

In the past few years, many businesses have started to realize that for customers it’s all about the experience. Numerous other competitors are offering the same product or service at the same price points. Why then should consumers choose one over the other?

This is where brands need to evolve a highly productive customer experience process. A customer experience podcast (CX Podcast) is a great way to help brand personnel understand the ins and outs of creating a successful strategy.

These podcasts are hosted by brands that work on customer analytics software products. You can also find a lot of CX thought leaders and experts offer podcasts to help brands and aspiring professionals. Most of the content of these podcasts revolves around insights and inspirations to chart the perfect customer journeys.

In the following section, we spoke to industry leaders and multiple brands and created a list of the top 5 customer experience podcasts in the industry.

List of 5 Best Customer Experience Podcasts

1. SentiSum’s Podcast

SentiSum’s Podcast finds leaders in e-commerce, customer experience, and customer service and gets them to tell their stories. With an aim to unearth radically different ideas and to drive forward the customer experience space, the SentiSum podcast is a must-listen for CX leaders. SentiSum has been able to get together some of the brightest minds in the industry including Augie Ray from Gartner and Sean Mckee from Schuh. Their insights into how businesses need to be informed and take the appropriate decisions and steps are inspiring to say the least.

2. The Active Campaign Podcast

As you might know, Active Campaign is a leader in email marketing and sales automation among other things. Active Campaign’s podcasts offer real-time customer stories of their successful campaigns. While some insights are great, others look to push the brand name forcibly into the discourse. This tends to take away all the attention from learning and knowing about customer experience, to simply be just another promotion tool.

3. C-Space Podcast

C-Space CEO, Charles Trevail is one of the leading names in the CX podcast world. The success of the podcast is primarily due to the fact that it concentrates squarely on the consumer. The podcast talks about how consumers think about brands. This kind of reverse engineering of sorts helps brands understand consumers better. Routine interactions with business leaders, intelligentsia, and marketing studies create decent episodes.

4. (A) Podcast Series

One of the best things about (A) podcasts is its emphasis on new technology. The episodes on the podcast are routinely intertwined with new tech like Artificial Intelligence, Machine Learning, etc. The podcasts also show the influence of these in business areas like Chatbots, Content Marketing strategies, CRM, etc. While all this information is great to have, it can sometimes drift away from offering solutions to CX issues and problems.

5. Roger Dooley’s Brainfluence Podcast

Roger Dooley is a persuasion expert, who deals in complex neuroscience, brain-behavior, and psychology. This helps brands to understand CX from a biological and psychological standpoint. Roger Dooley frequently invites industry thought leaders and intertwines great discussions blending software, innovation, automation with human behavioral analysis. The podcasts are insightful, inspiring, and can help you understand human behavior.

The Final Word

There is a reason why brands like Coca-Cola, Nike, Apple, and others focus and invest billions of dollars in enriching customer experiences. They understand that giving the right experience to a customer can help in creating lifelong repeat ones.

This does not only help in contributing to repeat purchases (sales) but also puts out a great word about the brand. If you are a business looking to engage with CX on a greater level, you can start asking your team members to listen to the above-mentioned five podcasts.

Read Also:

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

View all posts

A Step-by-Step Guide To Starting Your Soap E-Commerce Business

If you are thinking of starting a soap e-commerce business, congratulations! You are entering an exciting and growing industry. But before diving in head-first, there are some important things you need to know. From understanding your target market to creating appealing packaging, this guide will provide the essential information to successfully launch your soap e-commerce business. We will also discuss building an attractive online store, managing inventory and shipping logistics, and providing exceptional customer service. Whether you are just starting out or looking to grow your existing operation, this guide is designed to help make the process as smooth as possible. Determine Your Niche: What Makes You Unique Among the important things you need to do, the first when starting your soap e-commerce business is to determine your niche. You must know what makes you unique and how to differentiate yourself from similar businesses. The first step in determining your niche is identifying what sets you apart. Consider what makes your products different from other soaps in the market. Perhaps it is an ingredient no one uses, or maybe it is a specific scent that people love. Whatever it may be, find something that makes you stand out and focus on it. Another way to determine your niche is by identifying your target customers. Develop Your Product Line: Ingredients and Packaging When creating your soap product line, it is important to consider the ingredients' quality. Some popular natural ingredients in soap-making include coconut oil, shea butter, and essential oils. In addition to the quality of ingredients used in your soap products, packaging is also an important factor to consider when developing your product line. Your custom soap boxes should look attractive and protect and preserve your soaps. Consider using eco-friendly options such as biodegradable or recyclable materials for packaging, as this will appeal more to environmentally conscious consumers. Build Your Online Store: Platforms and Design The first step in developing your online store is selecting a platform that best suits your needs. Famous e-commerce platforms such as WooCommerce, Shopify, and BigCommerce offer easy-to-use interfaces and integrations with payment gateways to help you get started quickly. Once you have selected your platform, the next step is designing your website. Your website should reflect the branding of your soap business and provide an intuitive user experience for customers. Consider using high-quality product images and clear descriptions to showcase your products effectively. Marketing Strategies: Social Media and Email Campaigns Starting your soap e-commerce business requires a solid marketing plan to reach and engage with potential customers successfully. Two key channels to focus on are social media and email campaigns. Social media platforms such as Instagram and Facebook provide a cost-effective way to showcase your products visually and connect with followers. Email campaigns can also be an effective tool in promoting sales and building customer loyalty. Fulfillment and Shipping: Logistics and Customer Service One critical aspect of the business that requires careful attention is fulfillment and shipping. Fulfillment refers to getting an order ready for shipment, while shipping involves delivering the order to the customer's doorstep. These two elements require an efficient logistics system that ensures timely delivery and excellent customer service. To achieve a seamless shipping process, you must establish reliable partnerships with trusted carriers who can offer competitive prices and deliver promptly. Read Also: How to grow your E-commerce Business 5 affordable e-commerce shopping carts for small business Best E-commerce Platforms for Your Box Subscription Business

How Much Does Hiring A Virtual Assistant Really Cost?

Are you on the lookout for a virtual assistant? Do you know what a virtual assistant is? What kind of work can virtual assistants do? And; Most importantly, do you know how much you should pay one? If you are one of those individuals who is impressed by new technology improving lives, then this article is for you. The human race is moving towards advancement at a rapid pace. Every day, innovations in technology and software are making human existence convenient, efficient and cost-effective. In this article, we talk about ‘Virtual Assistants’, and how in2019, they are going to change lives for the better. With a virtual assistant, you can sit back, relax, and see increased productivity in your business or for your brand. What is a Virtual Assistant? A virtual assistant does all kinds of work for you- finance, tech related, support, follow up, etc. from a remote location. Many brands and business owners hire virtual assistants to ease their workload and help provide better services to clients in various geographical locations around the world. Virtual assistants help you do routine everyday tasks that could help senior management think of doing more important things for the brand. Think of social media postings, or writing Newsletters, or preparing reports. Geographically, or physically, they would not be sitting in your office. However, they will still be a very important part of your business. Virtual assistants are ideal for both start-ups as well as established brands as there are many benefits attached to hiring them. Benefits of Hiring Virtual Assistants: To start with, virtual assistants save a lot of time, money, and effort for your business. Think of all the important things you can do if you do not have to devote your valuable time towards doing everyday routine work. Many experts also save tons of money by hiring virtual assistants. This is not to say that virtual assistants are cheap because they do sub-standard work. No, in fact, it is quite the opposite. Virtual assistants are highly capable, efficient, and add real value to your business. This helps the scalability of your business, and allow your office real estate (office overheads) to be devoted to assets that you would want to prioritize for your business presently. In our experience, we have seen virtual assistants offer better professionalism and are more devoted to their tasks than even regular employees are. Virtual Assistants: The Final Word: Before hiring, a virtual assistant for your business or brand is sure to check the credentials of the people or company that you are outsourcing the work. It would be a good idea to ask them for identification and previous work sample, before signing them. You can either work with an individual virtual assistant or opt for one of the expert virtual assistant companies. You can hire virtual assistants from some big companies who offer these services at reasonable prices. They also provide them with rigorous training and impart professionalism so that they are effective at their work. It is always better to hire virtual assistants through companies, which offer them. You will always be at peace, knowing that you have signed a real and genuine deal, and would not be taken for a ride. Many people, brands, other corporate entities ask us about some of the roles that virtual assistants can fulfill. We respond to them by asking them- what cant virtual assistants do! The key is not to work hard, but work smart. Start doing well for your brand, go out and hire a virtual assistant for your business. Read Also: 7 Ways To Plan A Smooth Business Succession 7 Ways To Hire Seasonal Staff For Your Business What Are The Best Business Opportunities For 2019? 5 Office Organization Tips Every New Business Owners Must Know Balancing The Books With Outsourcing – Virtual Receptionists

Thinking of becoming an entrepreneur? What is the cost to start a business?

If you’re thinking of becoming an entrepreneur, you probably already have the motivation and guts to do so, but do you have the right knowledge and the right amount of capital? Many Latinos have the drive and initiative to become entrepreneurs. This comes with many perks including consistency, hard work and an innate ability to be resilient and not stop at the potential of obstacles. But entrepreneurs often lack the proper information about how much it costs to start a business. For example, how many funds will I need upfront? How much do I have to invest from my own savings and how much will come to from a bank loan? How many employees will I have to pay? The cost always varies depending on the field. Usually, the industries with the largest profits are also those that require more expenses and ongoing investments: land, facilities, infrastructure, and major manufacturing equipment. Unless you’re starting a business solo as a freelancer or business consultant, there are a plethora of costs involved with starting a business. Let’s start with a concrete example. If you are thinking of launching your own Mexican restaurant, what initial expenses should you consider? Well, first off you have to pay yourself. What will your salary look like? Then, estimate your business cost by creating a business plan. How many employees will you employ and at what hourly rate? What is the hourly rate for your state? How much do you have to invest in to make the restaurant appealing to customers including equipment and supply costs? All of these factors should be a top consideration in your mind and in your business plan. Having your own business means having to take care of your employees as well. You will also have to consider administrative charges such as the fees you need to pay your state for being a business entity. Many companies opt to become a corporation, a process that can cost roughly around $100 - $250 in fees depending on the state. Franchise tax fees can cost an additional $800 to $1,000, with government filing fees adding an extra $50 to $100 to your expenses. Plus, you cannot forget rent! In pricey areas, you can be coughing up around $50-$60 per square foot. That’s just an example, but the price varies depending on location and state. And, finally, insurance. Insurance is a pivotal part of business as you want to be sure you’re operating from a place in which you’re protected from liabilities. In an atmosphere where so many diners come and go day-by-day, insurance is a must-have. Is your case similar to the one mentioned above? Do you dream of setting up your own business in a different field? Do you want to work for yourself? Whether you’re in the hospitality industry, the freelance industry, or legal, there are a lot of costs you should become aware of before you start. These are some of the questions you should think about and answer before starting your business. Read Also: How To Master Social Media For Businesses & Entrepreneurs Building Your Business Profile Is Easier Than You Think

Top 5 Customer Experience Podcasts

Customer Experience Podcasts: What are they?