5 Most Common Digital PR Mistakes And How To Avoid Them

by

09 October 2020

Marketing

Digital PR

Introduction

  • Do you know if done in the right fashion, Digital PR can help a brand in several different ways from sales to branding?
  • Are you looking to pursue a Digital PR strategy but do not want to make some of the most common mistakes?
  • Have you tried listening to the advice of some of the leading firms and thought leaders in the field of Digital PR?

In the last few years, more and more brands want to pursue a Digital PR strategy in an aggressive manner. It needs to be pointed out that the needs and requirements of every business are not the same as Digital PR.

This means that a one-size-fits-all strategy does not work when it comes to Digital PR. In this article, we speak to some of the leading names in the PR world and ask them about five common mistakes, which brands should always look to avoid.

Digital PR: What is it?

Digital PR refers to a set of online marketing activities and strategies pursued by an individual or a brand with the following expectations-

  1. Increasing the sales, revenues, and profits of a brand
  2. Establishing and building relationships with existing and prospective target audiences
  3. Creating collaborations and partnerships with journalists
  4. Building brand exposure and visibility in its relevant niche
  5. Attempting to become a thought leader in the industry

Whether it is search engines or social media, or press releases, digital PR covers almost all platforms. With the rise in the number of consumers searching for brands online, digital PR is also strongly linked to a brand’s reputation management.

List of 5 Most Common Digital PR Mistakes

1. Not establishing relationships with Smaller Publishers-

Many brands make the mistake of trying to establish and build relationships with only the big publishers. They do this because of the increased traffic on big platforms helps brands. However, if you start building relationships with smaller publishers, when they become bigger, they will not forget your favor. Brands should look to strike a balance.

2. Not paying attention to the quality of the Content-

Sometimes, brands end up spending so much time, energy, and money in making contact, negotiations, and getting the deal done that they fail to focus on the content. This is one mistake, which should be avoided under all circumstances. You should always ensure that content takes priority over everything else in your digital PR efforts.

3. Not fixing Objectives or KPIs?

Doing Digital PR just for the sake of it is not going to help you in any way. There should always be a strategy and a campaign, to help achieve some objectives. This means that brands should fix what they are trying to achieve from the digital PR efforts. This will help give the campaign a direction and make everyone understand what they are after.

4. Blindly believing in the Publisher-

Remember how the Influencer Marketing scam rocked the industry in early 2019? It was found that nearly all major influencers were paying for their followers and engagement. Brands have lost billions of dollars believing in the profile of influencers blindly. Make sure to verify and research everything before you proceed with the publisher. This will protect your investments.

5. Not taking help from Innovative Strategies and Technologies-

It is important to innovate and think-out-of-the-box at times. If you are not doing the same, you stand the risk of becoming obsolete because of following all the old strategies. Run something new and use CRM tools and data to inform your decision-making process. Without using the latest technologies or strategies you cannot expect your digital PR to perform in a certain way.

The Final Word

Making experts state that being successful at Digital PR is an art. This is the reason why some brands are tearaway success when it comes to this, while others are not. If you follow the article, you will be able to save yourself from committing five mistakes that will ultimately contribute to making your digital PR successful.

Read Also:

Amazon Listings

PREVIOUS POST

How to Get More Traffic to Your Amazon Listings
Digital Marketing Agency

NEXT POST

5 Questions To Ask Your Digital Marketing Agency Before You Start Working
author-img

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Popular

Creating A Startup Idea

Technologies For Creating A Startup Idea

20 Feb 2023

How to Download Facebook Videos

How to Download Facebook Videos on Android?

07 Feb 2019

Ecommerce Web Design

7 Rules of Effective Ecommerce Web Design

28 Jan 2021

wordpress-1863504_960_720 edited

The 10 WordPress Plugins Every Sucessful Blogger Uses

28 Jan 2017

Follow Us

Recent

Support Services in Family

Building Resilience and Independence: The Role of Support Services in Family Well-Being

23 Apr 2025

Home Swapping

The Art Of Home Swapping: Creating Unique Travel Experiences

19 Apr 2025

Sustainable Weight Loss

Sustainable Weight Loss: Your Guide to Long-Term Results

18 Apr 2025

agricultural consulting services

Agricultural Consulting Services: Boosting Farm Efficiency and Yield

20 Mar 2025

Related

Digital Marketing Classes
Marketing

Digital Marketing Classes: What You Need To Know

As an entrepreneur or business-owner-to-be, you have a lot to learn about every aspect of your business. Working knowledge of subjects such as search engine optimization (SEO), social media, and content marketing is critical to just about any contemporary business. Many beginners attempt to create a sort of DIY digital marketing course, piecing together bits of information from various sources in order to understand the basics of Google Analytics, WordPress, and other vital internet marketing tools. But, in opting for more formalized digital marketing classes, you and your business will have a leg up in the learning process. A lot falls under the digital marketing umbrella: Depending on your unique needs, you might seek a digital marketing course focused on a particular program or strategy. Maybe you’ve felt comfortable working with Google Analytics in the past but find yourself overwhelmed since upgrading to GA 4. You might be looking to better apply those analytics or to begin an email marketing campaign. If you’re simply seeking out a beginner-friendly digital marketing class, though, you’ll find there’s a lot to learn. Amongst other topics, an expert digital marketer will master SEO, social media marketing, working with Google Ads, content creation, email marketing, and a wide variety of other digital marketing skills. If you’re trying to learn all of this through free online courses or resources, it’s easy to end up overwhelmed. By seeking out expert-backed techniques, you’ll be on your way to mastering online marketing with the exact course material and knowledge you need. You do need to put in the work: Whether you’re planning to enter the digital marketing industry directly or you’re learning these skills as part of a broader role, the fact that you’re seeking out a digital marketing course in the first place implies you’ll be a dedicated student. Otherwise, you could hire a professional digital marketer to handle your marketing channels for you. To get the most out of your digital marketing program, being an active learner is vital, as is actually implementing the skills you learn. Take advantage of your instructor’s expertise and ask questions. Learn as much as you can while working through the course, and you’ll learn everything you could need to manage your online presence. Prior knowledge helps but isn’t necessary: If you already have some experience with digital marketing strategies, you’ll have a strong start in mastering your online marketing efforts. That said, if you’re a beginner in the truest sense of the word, that’s okay, too. You don’t need to have a background in coding, search engines, or social media platforms. That’s why a course offered by digital marketing professionals is the best method for new learners. When your instructors are industry experts, you‘ll have the guidance you need at each step of the learning process. Each step teaches you the practical skills you need to get your offer or business in front of your ideal audience. You don’t need to be a marketer to use digital marketing strategies: Digital marketing as an industry is growing at an increasingly rapid pace, but you don’t need to be entering the marketing field to benefit from a digital marketing course. Small business owners can benefit from implementing digital marketing best practices, as can entrepreneurs, content creators, side hustlers, and job seekers. Mastering online marketing is a great way to market your business or yourself, whether you’re learning about how to improve your website’s conversion rate or curate your LinkedIn profile (in which case you’ll want to showcase your digital marketing certificate, of course!). Marketing managers and beginners alike can benefit from a course focused on online marketing best practices. Naturally, digital marketing professionals need to know how to implement strategies across social media, search engines, and other platforms. However, even if you aren’t a marketer by trade, you can take advantage of an online course to learn the basics and promote your business or yourself, so long as you put in the effort to implement all you’ve learned. Read Also: Essentials For Digital Marketing 5 Types of Digital Marketing Exploring The Different Types Of Digital Marketing Strategies

READ MOREDetails
Increase your ROI
Marketing

7 Proven Marketing Tactics to Increase your ROI in 2018

The digital marketing landscape has become more diversified than ever in 2018 because consumers are generating their own content and marketers are searching for more ways to create product awareness and interest. Since the digital space is highly competitive, marketers are ready to do whatever they can for gaining a competitive advantage. However, instead of dipping your hand in all the pies, it is best if you use marketing strategies that are bound to increase your ROI in the form of more leads, higher traffic, increased conversion, and sales. In a nutshell, you want to use tactics that add something to your bottom line. Listed below are 7 of those marketing tactics that do exactly that and can be used to boost profits in 2018: Tactic 1: Instagram Ads After Facebook, Instagram has become the newest force in social media. Just like Facebook Sponsored Posts and Twitter’s Promoted Tweets have given results, Instagram Ads can also be immensely powerful. They are like digital chameleons because they are able to blend in with the audience’s feed for increasing awareness and driving traffic to your website. While the demographics of the social network is similar to that of Facebook, Instagram has distinguished itself with a greater level of engagement and creativity and gives you exposure to the right audience. Tactic 2: Reviews The online reputation of a business can be hugely influenced by customer reviews. Businesses with no reviews, no recent reviews or with negative ones are at a significant disadvantage as opposed to their competition. As a matter of fact, more than 80% of people have stated that their buying decisions are influenced by negative customer reviews. Thus, it is essential for every business to get positive customer reviews and should also respond to them in a timely manner. Positive reviews can be showcased on the website and on social media and negative reviews can be addressed before they go viral. Improving the customer review score boosts SEO ranking and improves online reputation. The best way to get reviews from your customers is by contacting them directly. By using a tool called GMass, you can email all of your customers at one time asking them to write a review of their experience. They would be more likely to write a review if they are already online checking their emails than having to remember to write one after they got home from their shopping trip. Tactic 3: Evergreen Content This is content that stays relevant and interesting for a long time, regardless of any cultural change. This can include industry resources, tutorials, tips, and product reviews. While this usually refers to white papers and blog content, evergreen content can also be used for video content, infographics, and email marketing. Tactic 4: Crowdsourced Content Yes, the statement ‘content is king’ might be getting old, but it remains true still. Content remains very powerful in today’s competitive market and can turn the tide for a business. The problem is that turning out heaps of creative and useful content requires lots of resources and time. Therefore, it is not surprising to see a new trend emerge; businesses have begun to collaborate and crowdsource because this allows them to get access to meaningful and relevant content. By soliciting ideas from others, a business is able to get the best quality content and save a ton of its valuable time without making any compromises on quality. With crowdsourcing, you leave the idea and word generation to someone else, mostly in your industry. This enables a business to get insights it may not have come up on its own. Also, using this content allows you to reach a greater audience because the ones who created the content will also share it out. Read also: Improve Your Local SEO Via Content Marketing Tactic 5: Retargeting Ads You just checked out an amazing new camera on Amazon and now when you visit Facebook, YouTube or any other website, you can see ads about cameras. This is a feature of Google Adwords and ad serving networks of other search engines, which is called retargeting or remarketing. When you check a business’s website, they can serve you with relevant and interesting ads wherever you go. Marketers are thrilled with this tactic whereas customers feel a bit creeped out. The best part? Your business already knows what the customer is looking for and targeting them with similar products will actually bring them back to you. Tactic 6: Video Content Marketing Traditionally, video marketing for dispersing content was termed unfeasible and getting an ROI from the video was quite difficult. However, this is the era of smartphones that have spectacular cameras and video streaming services that show you videos in just a few taps. This means that now the benefits of video content marketing can go beyond its cost. Every business needs to use video for product launches, Vlogs, tutorials, and tips because they provide value to the viewers. Videos allow a business to use humor, appeal to emotion and aid apprehension for relating to your customers in a better way. The same cannot be achieved with a written blog. Tactic 7: Custom Landing Pages Simply put, landing pages are webpages describing a piece of content, which require users to enter their information to unlock the said content. It is regarded as a lead capture tool because you want to be able to convert the readers into leads and customers when they go over your content. Otherwise, it is only a waste of time and resources. Landing pages linked from an email or blog should be connected to digital marketing content. Also, the featured content can be an eBook, white paper or anything else, but it has to be valuable enough for people to give their contact info. Using these 7 proven marketing tactics will help a business in increasing its ROI in 2018 effectively. Read also: Building a Brand for Your Small Business  Avoid these 5 Mistakes before Starting an SEO Influence Marketing Tool to Move from Local to Global Market How to Write and Design an Article that Attracts New Customers to Your Business

READ MOREDetails
marketing agency
Marketing

What to Consider When Starting A Marketing Agency

Marketing is a competitive field, and if you want to start your own agency, you need to make sure you have the right stuff to compete. There’s a lot of stuff to consider when starting your own firm. For instance, what services will you offer? What type of businesses will you cater to? Will you build your own website or outsource it? What sort of marketing agency hosting will you use? What to Consider When Starting A Marketing Agency It seems like a lot, doesn’t it? For this reason, we’ve created a simple guide to help you get started building your marketing agency. Read on to learn what you need to get started: To begin with, you need to make sure you have the right stuff to run an agency. To start a marketing firm, you should be adaptable, have a desire to learn, and amazing communication skills. Next, you need to decide what is going to set your agency apart from your industry competitors. The best way to figure out what will make your marketing firm unique is to start by asking yourself some questions: 1. What can you specialize in? Some services your agency can specialize in are: Search engine optimization (SEO) Email Marketing Content Marketing Pay-per-click (PPC) advertising Event Marketing Guest Blogging 2. Will you specialize in more than one thing? It’s a good idea to start small and specialize in one or two services; however, the more services you offer to clients, the more desirable your agency will be to potential customers. This is because people tend to like to be able to get all their needs met in one place. Utilizing marketing automation solutions could make it simple for you to provide a variety of marketing services to your customers. All-in-one marketing tools like digital marketing software for agencies will also enable your staff to perform more effectively and successfully. 3. Will you cater to B2B companies or B2C companies? B2B is short for business-to-business. It refers to companies that sell products or services to other companies. B2C is short for business-to-consumer. It refers to companies that sell products or services directly to consumers. Once you’ve figured out what services you’re going to offer and what type of businesses you’ll cater to, it’s time to identify who your target market will be. Ask yourself: 4. What market are your competitors targeting? Who are their customers? You don’t want to go after the same market as your competitor, or the same customers when you’re first starting. For instance, if your competitors have lots of eCommerce clients, you may want to choose a more underserved market like real estate. 5. What specific demographics can you target? It’s important to know not only who needs your service but also who is most likely to buy it. Consider the following factors: Age Location Gender Income level Education level Occupation Ethnic background. Now that you know what services you’re selling and who you’re selling them to, its time to write a business plan. Your business plan should have several components: The goals for your business. Predictions for your finances and cashflow. Forecast for your business activity. Outline of which revenue stream(s) you’ll utilize. Description of your target audience and how you intend to reach them. Finally, we arrive at the last part: finding clients. You may feel like the best thing to do is to get as many new clients as quickly as possible. Instead, it would help if you focused on retaining clients. It is much harder and more expensive to acquire new clients, then it is to keep existing clients. So how can your marketing agency find and retain clients? Find clients by: 1. Networking Networking can be done by attending industry events, trade shows, and conferences, participating in networking sessions, posting and sharing content on social media, participating in LinkedIn groups and discussions, as well as sharing information on relevant business forums. 2. Offer Free Trials Free is a golden ticket word for most people. Offering your agency’s services for free will help you build a portfolio while showing potential clients what you can do. 3. Referrals Once you’ve acquired some clients, use them to expand your client base by asking if their customers or suppliers need your services and letting them know that your firm is available. 4. Promotion Create a website, use social media, and design promotional material to market your marketing services. Retain clients by: 1. Making sure everything your firm does is client-focused. 2. Document all your work and file reports. 3. Keep abreast of the latest changes and innovations in the industry. 4. Approach your work with creativity. Read Also: How To Choose A Practice Management Software For Your Law Firm 5 Ways Construction Businesses Can Gain New Clients

READ MOREDetails