Top 5 Customer Experience Podcasts

by

12 October 2020

Business

Customer Experience Podcasts

We’re seeing increased digital penetration, rising competition for the same target audiences, and consumers with extremely high expectations. Right from the first time a consumer interacts with branded content on social media to the time they become a return customer, everything depends on customer experience.

Every vertical of your organization needs to build on the customer experience. From upskilling your customer to encouraging your team to listen to customer experience podcasts, businesses should be looking to learn and improve the ecosystem at every opportunity.

In this article, we are looking at the top five customer experience podcasts and how they can help brands. However, before we begin, let us look at how podcasts are redefining customer experience.

Customer Experience Podcasts: What are they?

In the past few years, many businesses have started to realize that for customers it’s all about the experience. Numerous other competitors are offering the same product or service at the same price points. Why then should consumers choose one over the other?

This is where brands need to evolve a highly productive customer experience process. A customer experience podcast (CX Podcast) is a great way to help brand personnel understand the ins and outs of creating a successful strategy.

These podcasts are hosted by brands that work on customer analytics software products. You can also find a lot of CX thought leaders and experts offer podcasts to help brands and aspiring professionals. Most of the content of these podcasts revolves around insights and inspirations to chart the perfect customer journeys.

In the following section, we spoke to industry leaders and multiple brands and created a list of the top 5 customer experience podcasts in the industry.

List of 5 Best Customer Experience Podcasts

1. SentiSum’s Podcast

SentiSum’s Podcast finds leaders in e-commerce, customer experience, and customer service and gets them to tell their stories. With an aim to unearth radically different ideas and to drive forward the customer experience space, the SentiSum podcast is a must-listen for CX leaders. SentiSum has been able to get together some of the brightest minds in the industry including Augie Ray from Gartner and Sean Mckee from Schuh. Their insights into how businesses need to be informed and take the appropriate decisions and steps are inspiring to say the least.

2. The Active Campaign Podcast

As you might know, Active Campaign is a leader in email marketing and sales automation among other things. Active Campaign’s podcasts offer real-time customer stories of their successful campaigns. While some insights are great, others look to push the brand name forcibly into the discourse. This tends to take away all the attention from learning and knowing about customer experience, to simply be just another promotion tool.

3. C-Space Podcast

C-Space CEO, Charles Trevail is one of the leading names in the CX podcast world. The success of the podcast is primarily due to the fact that it concentrates squarely on the consumer. The podcast talks about how consumers think about brands. This kind of reverse engineering of sorts helps brands understand consumers better. Routine interactions with business leaders, intelligentsia, and marketing studies create decent episodes.

4. (A) Podcast Series

One of the best things about (A) podcasts is its emphasis on new technology. The episodes on the podcast are routinely intertwined with new tech like Artificial Intelligence, Machine Learning, etc. The podcasts also show the influence of these in business areas like Chatbots, Content Marketing strategies, CRM, etc. While all this information is great to have, it can sometimes drift away from offering solutions to CX issues and problems.

5. Roger Dooley’s Brainfluence Podcast

Roger Dooley is a persuasion expert, who deals in complex neuroscience, brain-behavior, and psychology. This helps brands to understand CX from a biological and psychological standpoint. Roger Dooley frequently invites industry thought leaders and intertwines great discussions blending software, innovation, automation with human behavioral analysis. The podcasts are insightful, inspiring, and can help you understand human behavior.

The Final Word

There is a reason why brands like Coca-Cola, Nike, Apple, and others focus and invest billions of dollars in enriching customer experiences. They understand that giving the right experience to a customer can help in creating lifelong repeat ones.

This does not only help in contributing to repeat purchases (sales) but also puts out a great word about the brand. If you are a business looking to engage with CX on a greater level, you can start asking your team members to listen to the above-mentioned five podcasts.

Read Also:

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Leadership

4 Business Leadership Skills for Business Success

Nowadays having a business is very common. Every third person is into the business field and is trying and working the day-night oil to get successful. Some of them achieve success while others are unable to do so. The main reason behind the success and failure of any business depends upon the leader. Only a person with great leadership potential can lead a business to success.When you are into business and moreover you own a business or are a leader of your team then you need to follow some genuine and universal steps to get your business straight to sky-high. Only great leaders are able to achieve a successful business and to do so or become a great leader is not so tough if you are seriously into it. Leadership Skills for Business Success Now a question arises how to become a true leader who can guide his team to the doors of success. To be true it is a very simple question which can be answered as follows. To become a good leader one needs to have 1. Adaptability: It is one of the common skills a great business leader should have. If you are able to adapt to any type of tough or easy situation and come to a conclusion easily then you are one step closer to having business leadership skills. An only true leader is able to adapt and tackle the challenges in front of him with a solid plan of action. 2. People skills: It is one of the usual skills to be found in a leader. If you are not a person who has skills in talking to people and convincing them for your own then you can never be a perfect leader. Moreover, it also includes the ability to observe people, the ability to communicate effectively, the ability to motivate, and adaptability. 3. Self Awareness: If you are not self-aware then you are into a big problem. One needs to know his weaknesses and try to improve them. For example, if you are not able to justify yourself properly then you need to learn how to easily pass on the information which will be easily understandable by all. 4. Sense of purpose: It all depends on the vision you have in your mind and how you work on it to make it work in real life. It includes the skull which is necessary for every good leader to make his business grow and achieve success.These were some common skills that make a person equipped with leadership potential and these are the sole people who become a good and successful businessman. Having a hand in business is not all about luck it is all about how you try to handle every situation. It's all about how you use the opportunities you get and how you win the heart of your team. In order to become a successful business leader, it’s always advisable that you should take inspiration from any successful Business leader. Charles Field Marsham is a well-known name in the field of business leadership. Charles Field Marsham is a Canadian entrepreneur with more than 20 years of experience in building businesses.So if you are into business or stepping into the field of business then do try the above tips and feel success running towards you.Read Also:Components Of A Successful Business Function It’s All In Your Head: Do You Have The Right Mindset For Business?

READ MOREDetails

Using Project Management to Maximize the Holiday Season at Work

Holidays are a stressful time for all of us. You are pushed and pulled to the limits to get everything done before the festivities can begin. This constant stress can push you to the limits at work, especially as you try to juggle multiple tasks before the year comes to a close.Project management is the ideal way to gain control over your work responsibilities. The ability to manage your projects judicially will help you prioritize and complete what needs to be done before the holidays start.No matter what the task is at hand, you can use project management skills to advance the progress at work while reaping the rewards of your time off during the holiday season. Define the Scope of Every Project You Are Handed: For starters, you need to look at the full scope of every project that comes your way now as well as into the future. This means that you have to decide if you have the time or the resources to complete what the project will require.It can be tempting to jump in head first without fully understanding what you are getting yourself into. You need to stop and think before you start and determine if the project is really possible. Saying no to projects that will cause you more headaches than necessary is all right. Don’t beat yourself up over it as you have looked at the full scope of the project at this point and decided that the parameters are beyond your control. Go Digital with Your Business Operations: One of the easiest ways to make your projects go off without a hitch during the holiday season is to adopt a digital system. Papers are messy. They get lost and are no way to operate in this day and age. Take the time to evaluate a platform that will do it all for you.There is a myriad of apps available today that can delegate and prioritize everything that needs to be done each day. These automatic systems will give you the time you need to focus on more pressing tasks and help you to maximize your day without forgetting an important detail or nuance.Utilize Your Team and All of Their Skills: Now that you have a digital system in place and you have defined exactly what needs to be done for an upcoming project, you need to get your team onboard. Assess where each member of your department can help you the most. Utilize their skills to your advantage to get the project done before the holidays hit.You need everyone’s help at this point in the year, and most employees will be grateful to lend the helping hand. Taking on all the responsibilities of the office is not a wise way to manage your time. Get the help you need and do not be afraid to delegate. You too want some time off this holiday season. Create a Plan That Works and Fits Your Timeline: With everyone at the ready to help you with your projects, you need to develop a strong plan that will fit the timeframe you have left for the year. Think about every step of the project and the amount of time it will take to complete it. Can it be done in the time you have available? If you answered with a resounding “yes” you are ready to move forward and commence the project.If you are unsure that it can be done, don’t take the risk. You will only disappoint others and end up with an unsatisfied client. Be upfront about how long a project will take and establish a friendlier timeline that will work for everyone involved in the project. Access the Risk and Execute: By now you are gung-ho on getting your project going, but you need to heed a little caution to make sure that you have thought about all the risks that could potentially occur. You may wind up over budget or exceed the time capacity you have outlined. Think about these considerations before you execute the project, so you are prepared to handle anything that comes your way.With a little bit of patience and some forethought, you can avoid pitfalls that many projects succumb to over the holidays. Knowing in advance what can go wrong will help you ready for any issues that could crop up. When you are sure, you have thought of everything move forward with the project execution. Close Out Your Project Before the End of the Year: Now’s the time to get moving on your project. Time is of the essence, but you have utilized your project management skills to make the most of the time available before the holiday season gets here. Do not stall or procrastinate on your projects as this will only cause you to worry as you try to relax and have some fun over the holiday season.Using these tips can help you close out those pressing projects before the festivities start. You will be able to leave the office behind and find that the project management skills you have put in place now will help you in the coming year.You can make a difference in how you complete your projects and reduce the stress that befalls many during the holidays. So, get moving on your projects now and get ready to enjoy the holidays without work hanging over your head.Read Also:Tips On Project Statement Writing Proper Management Of Tech Debt Is Necessary For Successful Business

READ MOREDetails
Working Spaces

Importance Of Clean And Organized Working Spaces

We have all heard the “oh so famous” saying: “first impression is the last impression.”And when we study human psychology, we do learn about the fact that as consumers or clients, we tend to make the quickest decisions, based on how a product seems to look. Although we love to preach the fact that we shouldn’t judge a book by its cover; the business world doesn’t run on this agenda.This is why, as a business owner, you must pay attention to how your office looks and feels. Clean, organized and tidy working spaces are extremely important to set the perfect impression on your clients.From getting your commercial property painting done timely to investing in organization supplies; there is a lot that needs to be done. And if you are wondering how all of this, impact your business; then we are here to guide you through.Clean Office; An Appeal That Stands OutThe impression you set on your clients, is one of the most critical catalysts of your professional life. Building professional relationships is not an easy task. And to further certify that they are long-lasting, requires a lot more than healthy communication.Your office will be playing a massive role in this too. Your potential clients will walk into your working space, judging all the tiniest aspects of your office. Even your potential employees will determine their future possibilities, on the basis of how your office looks and feels to them. It won’t be wrong to state that your office is literally, “branding” your business.Therefore, an office that smells good, looks clean, and tidy, and is organized, at all times, is very important. A foul-smelling office will send a very unprofessional vibe to your potential clients. You might just lose a huge partnership opportunity; due to the way your office looks or feels.A clean working space reflects your professional values and sets an image for your clients.Beats The StressStudies have time and again proven that an untidy working space stresses the employees. Unorganized items tend to boost anxiety as an employee will struggle to find the required things at the right time. Too much clutter always leads to problematic scenarios. It further kills productivity and promotes laziness and brain fog.Thus, clean working spaces are not just important for impressing clients. They are equally important for your workforce as well. You must limit distractions and prevent cluttered areas, to avoid inconvenience and stress for your team.Conclusion:Your office says it is all about your business and brand. Even when you have the best professional values; a dirty and untidy office can turn down your biggest opportunities. A visually appealing office is extremely important for significant growth.The modern consumer and client are highly precise about how a place feels. And if your office doesn’t “feel” right, at the first glance, it can be a problem for your flourishment, in the long run.Read Also:What Are the Ways to Prepare a New Employee?How To Choose The Right HR Software For your Business?Office Spaces – Which One is Right for Your Business?

READ MOREDetails