Google Maps Marketing: Guides on How to Boost Brand Advantage

Google Map Marketing

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Read also: Methods Of Optimizing Local SEO That Is Essential For Small Business

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street.  It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

  • Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
  • Get direction – It can specify how well the advertisements are driving traffic to your store.
  • Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.


Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO  experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Construction Business Management Software

All You Must Know About Construction Business Management Software

Are you contemplating using construction business management software? You should. The inexpensive construction management system should be preferred any day in case you are working on just one or other non-construction projects.Construction companies have specific requirements pertaining to the industry. Project management solutions can take care of them. They mimic construction management features, with the project management features such as task management, activity feed, reporting, and boards.This article will touch base with the main features, top features for the crossover scenario, the role of project managers and construction managers concerning software functionalities. Project Management Features for Construction Companies: The key features that direct your construction project on a successful journey are listed below. These include commercial, residential and industrial construction. Estimating: An estimating tool helps to operate a project within a set budget. The software helps in making bids at a higher price and takes them through integrated scheduling and benchmarking. An estimating tool should work well with enterprise resource planning (ERP) system to aid in delivering accurate estimates from the capabilities of the company and the timeline. Project Information: Construction projects are complicated, operate for long periods and involve many stakeholders. Data drawings and models stack up over some time.  These should be brought to optimum use during the project implementation. Project information modeling helps with a built-in reporting and analytics tool. Accounting/Cost Management: Basic benchmarking and budgeting function is available in most of the PM solutions. However, a powerful cost management tool includes estimating and forecasting to provide a complete overview of the project financials. Cost management is vital to managing to account in-house. Excel spreadsheets are a no-no. Henceforth, a project management solution should have an accounting feature to track invoicing, billing, payroll, and budget. Project Collaboration and Communication: The right construction project management application helps in collaborating with the internal as well as the external stakeholders. Improve efficacy by working with owners, designers, subcontractors and other entities. Get the project into a single pane of glass with it. Reporting and Dash-boarding: Reporting tools provide data and insight into profits and more. It makes the user take parameters such as industry, partner, contract diversification, resource allocation, executive level trend data and more into account. Content management: The user can manage the project information into a single pane of glass by holding all the details in a single platform. Gathering project documents, contracts, and drawings are accessible in a single place. But one needs to collect images and safety data, RFIs, COs and share them with the parties involved. Scheduling and Planning: Scheduling is a method to ensure the project moves ahead on the planned timeline. It should enable you to assign the external entities that the project is running on time. The construction scheduling software online should also be flexible enough to make way for changes and modifications in the project schedules and milestones. It offers visibility into the schedule to prevent confusion and misunderstanding. Integration: If it can integrate with other software systems, then there is nothing better than this. The software helps in reallocating resources and get back office efficiencies. You can get all the internal and external data together to improve communication. This helps in learning about the project progress financially and schedule-wise. Productivity and Time Tracking: Regular and accurate field data helps in understanding profitability. A PM software does just that. It enables structuring the project and book in a manner to collect and measure the granular data. Time and resources do not provide helpful data. Summing up: Construction industry requires a solution that can be used for reporting, project planning, monitoring and the ability to meet the requirements of complicated construction projects. It helps in successful completion.Read Also:Construction Plans In Australia Best Uses For Stainless Steel In Construction 8 Reasons Why Your Company Should Get A Vendor Management Software

IT Buzzwords

Riding The Wave Of Popularity: 7 Most Popular IT Buzzwords and What They Really Mean

IT has jargon that goes along with it, just like any other profession. As you become more familiar with it due to working in a professional IT setting, you will be able to better understand what is being talked about by your bosses and coworkers. With that in mind, let’s talk about seven of the most common IT buzzwords that you might encounter as you learn the ins and outs of the profession. 7 Most Popular IT Buzzwords Net Neutrality: You have probably heard a great deal about net neutrality in various contexts, but what exactly does it mean? Net neutrality refers to the notion that an internet provider or the government should treat all data on the internet the same way, regardless of what it contains or where it is going. The reason this matters is that without net neutrality, governments or companies can pay to prioritize their traffic. Personalization: Personalization in this context means customizing the information presented to the user of a product. It’s the reason that companies collect data from the people who visit their sites. Some see this practice as being useful because they enjoy targeted advertising, while others find it invasive. Machine Learning: Machine learning refers to artificial intelligence, as in computer programs having the ability to learn from data without being explicitly programmed to do it. The Google algorithm and its latest iteration is a perfect example of machine learning. By studying your behavior, the algorithm learns what search results you are likely to appreciate. Artificial Intelligence: Artificial intelligence, or AI, is a broad term that means intelligence being displayed by machines. It has long been the focus of science fiction writing going back to Isaac Asimov and other masters of the genre, who foresaw many of the scientific advancements that are becoming reality today. The ability of a machine to capture data, and to “learn” from it is seen as exciting by some people, and frightening by others. Actionable Analysis: Actionable analysis means the act of analyzing data which then leads a company to make decisions and take action. It is the sort of data analysis that can have real-world consequences depending on what action it leads the business in question to take. Data Mining: Data mining means the concept of discovering patterns from large amounts of data. Some people think that it means garnering information about individuals or groups based on their online movements, but this is incorrect. Big Data: Big data is a term that is often used to talk about amounts of data so massive that traditional software analysis techniques are insufficient or incapable of understanding it. This sort of data can tell companies about the people from which it was collected, but only if they know how to interpret it correctly.There are many more buzzwords that relate to IT, and you can learn all about them if you enroll in ITProTV’s IT training courses or one of the other popular ones online. IT is a fascinating, multifaceted industry, which is why so many people are getting into it these days.Read Also:4 Ways To Import Your Data To Zendesk 6 Software Technologies That Will Dominate 2018

SaaS Products

Should You Offer Your SaaS Product As A Subscription Or A One-Time Purchase?

When starting a new SaaS business, one of the first decisions you have to make is how to price your product. Should you offer it as a one-time purchase, or should you make it a subscription?Both options have pros and cons, and deciding which is right for your business can be challenging. In this article, we will discuss the benefits of each pricing model and help you decide which is best for you.Benefits Of SaaS SubscriptionsSaaS, or software as a service, is a subscription software such as AWS Marketplace SaaS integration that allows users to access and use the software from a remote location.SaaS has many benefits, including the ability to scale quickly, pay-as-you-go pricing, and increased flexibility. For businesses, the scalability of SaaS can be a significant advantage.Since businesses only need to pay for the number of users, they can easily add or remove users as required, which can help companies to save money and avoid hiring new staff to manage the software.Pay-as-you-go pricing also appeals to businesses because it allows them to control costs. With SaaS, businesses only need to pay for what they use, which can help them save money on IT expenses.Employees can work from home or on the go without missing a beat. SaaS is an attractive option for businesses of all sizes due to its many benefits.The Benefits Of One-Time PurchasesThere are several benefits to purchasing a SaaS product outright instead of signing up for a subscription. For one thing, it can save you money in the long run.Subscription fees can add up over time, and you may be able to get a discount by buying the product outright. Additionally, one-time purchases give you more control over when and how you use the product.With a subscription, you may be locked into using the product for a certain period, even if you're not getting as much value out of it as you'd like.Finally, one-time purchases can simplify your financial life by eliminating the need to keep track of another monthly bill. When it comes to SaaS products, there are several advantages to making a one-time purchase instead of signing up for a subscription.Which Option Is Best For Your BusinessConsider a few things to consider when selling your SaaS product as a subscription, such as AWS Marketplace SaaS integration or one-time purchase. First, think about your target market and what kind of commitment they are willing to make.For example, if you are selling an enterprise-level software solution, the subscription might be the better option as businesses are generally more comfortable with recurring payments.On the other hand, if you are selling a more straightforward solution to consumers, they might prefer a one-time purchase.Another thing to consider is the type of product you are selling. A subscription model might work well for products that require frequent updates or must be constantly accessed to be used effectively.For example, online or cloud-based software would likely be better suited for a subscription model. On the other hand, products that can be downloaded and used offline are often more appropriate for a one-time purchase.Factors To ConsiderOnce you've decided whether to offer your SaaS product as a subscription or a one-time purchase, there are a few factors to consider when choosing the suitable pricing model. First, consider your product's value and how much it would cost to replace it if lost or stolen.For products with a high replacement value, such as enterprise software, a subscription model might be best so that businesses can spread the cost of the product over time.On the other hand, for products with a lower replacement value, such as consumer software, a one-time purchase might be more appropriate.Another factor to consider is the length of time it takes to use your product effectively. If your product requires a lot of training or onboarding to be used effectively, a subscription model might be best so that customers can access the product for as long as they need.On the other hand, if your product is easy to use and doesn't require much setup, a one-time purchase might be more appropriate.Tips For Increasing Subscription RenewalsOnce you've decided on a pricing model, you can do a few things to increase subscription renewals and reduce churn rates.First, offer discounts for customers who commit to longer-term subscriptions. This will give them an incentive to stay with your product long-term.Additionally, make it easy for customers to cancel their subscriptions if they're not happy with the product. By making it easy to cancel, you'll show that you're confident in your product and not trying to trap people into a contract they don't want. Finally, keep your prices reasonable, so people feel like they're getting a good value for their money.Final ThoughtsAs you can see, there are a few things to consider when deciding whether to offer your SaaS product as a subscription or a one-time purchase. First, think about your target market and what kind of commitment they are willing to make.Second, consider the type of product you are selling and how it would be used. Finally, factor in the price of your product and how much people are willing to pay for it. Considering these factors, you can make the best decision for your business.Read Also:Steps For Salesforce Application DevelopmentIs Computer Software Prepackaged Software A Good Career Path?7 Ways A Software Development Company Can Help Mitigate Technology Risks In Business