Google Maps Marketing: Guides on How to Boost Brand Advantage

15 May 2017

If you own a local business which serves clients at a particular address, you must seize the rare opportunity to gain a customer’s attention through using the essential local guide on cellular.

The location of an individual is the basis of ⅓ of mobile online searches, according to Search Engine Land. That’s why in general, local online searches are growing 50% faster than general mobile online searches.

Google Maps Marketing is the process of using the functions of Google Maps to make businesses easier to find. Even though it is very useful for large enterprises, it is even more essential for smaller firms.

The primary objective of Google Maps marketing is to attain the highest ranking possible in the listings of the local business page on Google Maps related to the Google search engine results pages.

Make sure to optimize the business listings, and the citations should be precise

One way to make your business easier to find on Google Maps is to go to Google My Business and have a listing for your company. It is a listing that will show up when someone looks at the search and maps results.

Google makes sure that the information you give about your company should be accurate. Google identifies your online business location and provides your listings in its results based on the presence and reliability of NAP or Name, Address, and Phone number.

You need to be very careful while providing information about your business. Provide the address, including the floor number and the street. It should appear precisely the same on your website and other directories.

Reach for customer reviews

As soon as you attain the right fundamentals, you should request the clients to leave a review. According to the study done by Search Engine Land, 72% of customers said that good reviews made them trust a local enterprise more.

The hindrance is that most consumers are more likely to post their negative online experiences rather than positive ones. The first step is to remind and encourage your customers how easy it is to provide a review on their mobile devices. You can also embed Google reviews on your website in order to motivate your audience to leave more positive feedback on your business.

Second is your need to remain on top of the reviews, with appointed customer service people in place. It is a good thing that the Google My Business dashboard enables you to view all of the recent studies efficiently and respond to them quickly.

Paid marketing method: Google Maps Ads and Local search ads

Google has previously tried ads inside maps and pressed AdWords location extensions. Google also launched new types of local search advertisements. The newly released Google Maps Ads can drive base traffic to your physical store.

But marketers and entrepreneurs should know that paid advertisements cannot cover all your organic marketing efforts since they can only intensify them. You also need to know that Google decided to display only two ads on top of the organic search results.

The results depend on the past behavior of the user and other signals which make sure that the ad spots tend to be full of relevant listings.

Another excellent feature that you can obtain from the ad is an in-store promotion. It is an area to expand promotions and discounts, attract potential customers nearby and promote visits to your store.

Search ads can produce three kinds of clicks and a perfect way to determine the triumph of your campaigns.

Mobile clicks-to-call – This mobile clicks-to-call are valuable leads, and it is up to your client’s representatives to convert them.
Get direction – It can specify how well the advertisements are driving traffic to your store.
Get location details – It is a good signal of interest in your business.

The newest Google Map ads are still rolling out to local companies. Soon enough, you can have access to them. An excellent feature is an offline map to help your clients save energy for their batteries while getting into the location.

Takeaway

Google Maps is probably one of the most useful apps by Google. Many Gold Coast and Sydney SEO experts suggest that it is better to begin your marketing on Maps by enhancing your Google My Business listings and asking consumers to leave a review to increase local guide results. And, the Google Maps Ads should roll out to AdWords account very soon.

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Mashum Mollah

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The Future Of VoIP Technology And Its Impact On Business Communications

The Voice over Internet Protocol refers to a technology that lets you make calls on the Internet. Thus, you no longer have to use cellular connections or conventional phone lines. Modern VoIP technologies are even more competent and provide options like calling, group conferencing, and file transfer. VoIP uses new technology like UCaaS, 5G, and AI to offer businesses more sophisticated voice solutions. These solutions will enable more efficient communications with customers and colleagues. VoIP is easy to use and flexible. It is also affordable and delivers better audio quality. Plus, its scalability means that moving phone lines around is simple. Enhancing VoIP's Global Reach Virtual phone numbers are a pivotal innovation in VoIP technology, providing a seamless way for businesses and individuals to establish a local presence worldwide without the limitations of traditional geographic constraints. These numbers allow calls to be made and received over the internet, significantly simplifying global communication processes. By leveraging VoIP to operate without direct ties to physical phone lines, users can enjoy substantial reductions in the costs associated with long-distance communications and the necessity for physical infrastructure. A key advantage of this technology is its simplicity in allowing users to effortlessly get a virtual phone number, thereby enabling businesses to easily establish a local presence in any market. This capability enhances customer trust and satisfaction by offering local contact options without incurring high international call rates. The scalability of virtual phone numbers ensures that companies can adapt their operations with minimal effort, expanding or reducing their footprint without significant commitments or alterations to their communication setups. Additionally, integrating these numbers with essential VoIP features, such as call forwarding, voicemail to email, and customizable greetings, elevates the efficiency and professionalism of business communications. The decision to integrate a virtual phone number into a business's communication strategy is invaluable, especially for those looking to support remote work, expand into new international markets, or track the effectiveness of marketing initiatives. This approach not only positions companies to maintain a competitive edge in a digitally connected world but also navigates the challenges of compliance with local telecommunications regulations and the need for reliable internet connectivity. Embracing virtual phone numbers through VoIP technology marks a significant stride towards fostering innovative communication solutions, underscoring the dynamic evolution of global business operations. AI-Integrated VoIP Systems Integrated with AI, VoIP systems can automatically handle certain tasks that would otherwise require human intervention. For example, AI chatbots can assist customers with simple queries and help them navigate the system. They can also handle basic conference call tasks like setting up meetings, sending reminders, inviting members, etc. This frees customer service agents to focus on more complex inquiries and improve the overall customer experience. AI can also be used to strengthen VoIP security. It can detect suspicious activity and prevent hacking attempts by analyzing network traffic. This ensures that businesses’ data is protected and their communication platforms remain safe from cyber threats. VoIP technology is already transforming many industries, and it’s only expected to continue growing in popularity. AI integration with VoIP will enhance its functionality and improve how businesses communicate. Because of its features, you will find this very useful for your business. This includes a more personalized experience, reduced fees, and increased reliability. This will boost the appeal of UC to customers and make it more attractive to small businesses. Integration With Ucaas VoIP allows businesses to call over the Internet instead of traditional phone lines, reducing telecommunication costs while providing the same features. Its scalability also makes it ideal for remote work. UCaaS, which includes VoIP among its many technologies, helps businesses reduce their reliance on hardware by eliminating the need for dedicated equipment. This allows them to cut their telephony costs and boost productivity simultaneously. UCaaS also integrates team messaging, videoconferencing, and VoIP into one platform. Employees can seamlessly switch between communication channels without leaving the app. For example, if they are in the middle of a conversation on Slack and need to talk to someone on the phone, they can click and start a voice or video call with a single tap. Streamlining communication platforms also increases employee efficiency and productivity by eliminating the need to toggle between multiple apps. This is especially important during peak contact times when teams can easily become overwhelmed by incoming calls. The Rise Of Remote Work The VoIP market has grown rapidly thanks to the increased adoption of cloud services, the rising popularity of mobile VoIP systems, and the rise of remote work. VoIP costs are incredibly cheap, and businesses save huge amounts when adapting to the system. One study found that companies protect 32 minutes of daily calls per team member after switching to VoIP. VoIP works by converting voice signals into digital data segmented into smaller packets. It then sends these packets across a data line, ensuring they are recovered and timely by congestion. It also provides useful business features that bring voice calling into the modern age. These include visual voicemail, digital faxing, call recording, and more. Employees can access these features on any mobile and desktop computer. This means they can work from anywhere – as long as they have secure and high-speed internet access. AI-Powered Customer Service Most business communication still takes place over the phone, and a VoIP system makes this work easier. It enables businesses to route incoming calls to the right people, allows for digital voicemails, and ensures no call or message goes unanswered. The technology also has additional features that make business communication more efficient. For example, it offers conference calling options and customizable on-hold music, which can help keep customers engaged and improve the company’s overall customer experience. Businesses can choose from private on-premises or cloud-based VoIP systems. Remote systems can be deployed as hardware PBX appliances or converged with other infrastructure, while a telecommunications carrier or service provider typically manages hosted systems. In either case, the systems can be stored in datacentres that are geographically relevant to their users. This allows them to offer scalability and flexibility for businesses with remote offices or a distributed workforce. In addition, hosted systems allow for rapid deployment as traffic ebbs and flows. The VoIP Technology: Benefits Associated When it comes to considering the benefits, VoIP has a lot of them to offer. A primary reason why users love VoIP is due to its cost-efficiency. You can either make free calls or even if you pay for it; the cost is less. Unline cellular cells or conventional landlines; you do not have to pay a lot. Apart from that, the technology offers great features in comparison to usual voice calls. Based on what kind of device you deploy to make VoIP calls, accessing video calls, group calls, and everything is very easy. Obviously, standard call features such as call waiting or regular caller ID is also available. Consolidated communication technologies are its other benefits. With a VoIP system, you get a streamlined form of communication. Typically, a user receives video, text, or audio-based communications under one roof. This is beneficial for both the business and individual users. Wrapping It Up There is a great chance you have already been using VoIP technology in multiple apps. These might be FaceTime, Whatsapp, Skype, and even Telegram. But in case you don’t, computer and smartphone VoIP applications are the best starting point for leveraging internet telephony. Apart from these apps, you might also select VoIP for your business or residence. However, that is typically more expensive and complicated. Much of the complexity is, though, limited to its initial setup. So, that was all about VoIP technology and its future growth prospects. Let us know how relevant you found this article by sharing your comments below. Thank you for reading! Read Also: Why Entrepreneurs Should Pay Attention To Cryptocurrencies In 2021 Crypto Staking: Locking Up Crypto Holdings To Earn Interest Can I Convert My 401k To A Gold IRA?

Use the Galaxy S7 Edge as a Pixel Art Tool

Don’t allow stress and anxiety to press you down. Engage in pixel art coloring games on your galaxy S7 edge and unwind while having fun. Besides, through coloring, you will have a colorful pictures gallery to share with the world. Most gamers enjoy pixel art games through their smartphones. That's because the devices enable them to access the game anytime, anywhere. You can download the pixel art coloring app and play the game while offline. Therefore, there is no need to look for Wi-Fi to color. This article looks at why smartphones are the best pixel art tools and the benefits of pixel art coloring games to users. Why Use a Smartphone as a Pixel Art Tool Ease accessibility: People move with their mobile devices everywhere they go. Therefore, they can play their favorite coloring game anytime, anywhere. You can play the game while at work, during your break time to blow away work pressure. Also, after such a stressful day, engaging in pixel art color by number game will help you calm down, relax and forget about the day’s stress. You can play the game offline: You do not need to get to Wi-Fi every time you want to engage in your coloring game. Once you have downloaded the pixel art coloring app on your smartphone, you can color by number while offline. Easy to use and color: Pixel art comes in an intuitive design that has simple gameplay. You can easily access the coloring tools like the magic wand and color splash through your mobile devices. Also, you can use the 3D coloring artworks that will make you have a superb coloring experience. Besides, the game provides daily fresh coloring pages that range from easy to the most challenging. It is a guarantee that you can never get bored with the game. Regular pictures update: It feels great to have a gallery with fresh photos every day. That way, you will have various beautiful and colorful images to share with your friends and the world. Also, you can access and view the photos on your smartphone anytime, even at work or when traveling. You make use of the pixel art camera and picture maker: You can capture photos and take selfies on your mobile device using the pixel art camera. Also, you can color by number all the pictures you already have for free and make your gallery very colorful. Quick sharing: When you have the pixel art coloring app on your phone, you can take timelapse videos and send them to your social media platforms. You can also email the videos to those people you wish to view. That way, the entire world will get to see your aesthetic and colorful images and enjoy them too. You incur a low cost: Pixel art color by number game offers over 10000 3D artworks for free. You can also download the coloring app for free and play the game offline. Also, the coloring pages and games are free. The costs involved in accessing the game through your mobile device are so minimal. Therefore, everybody worldwide can access and play the coloring game. The best thing about using your smartphone to play pixel art games is that you do not have time constraints. You can stop playing the game whenever you want and continue playing at the time that is most suitable for you. You get a wide range of artworks for selection: Some artwork includes sweets, flowers, unicorns, and color by number Mandalas. Benefits of the Pixel Art Coloring Game to the User The game helps players to relax by getting rid of stress and anxiety. It is the best way to have fun while utilizing your free time. The coloring game renders you into a meditation state. Therefore, you can let go of negative thoughts and freshen your mind. Through color by number, you can take a break from monotonous daily routines. The pixel art game is entertaining and helps you have an exceptional moment anytime, anywhere. It helps the gamer to calm down and take time to unwind. Gaming enthusiasts boost their concentration through coloring. Many players learn and improve their color matching skills, precision, and accuracy. Gamers have time to let out their inner artist freely. Conclusion Smartphones like the Samsung S7 edge have made it easy for many users to access and play their favorite coloring game. That's because, through mobile phones, you can engage in the game anytime, anywhere, with no time constraints. The costs involved are very minimal. Through that, you get a wide range of features that make the game more fun. Pixel art game users benefit more from the game as they let go of all the day's stress. The game is a must-try for everybody. Read Also: What Are The Three Components In The Youtube Ecosystem? Top 7 Sites Like Humble Bundle in 2021 – Buy Games At Low Prices How Many Jobs Are Available In Real Estate Investment Trusts? 2021 Updated

Why Automate Internal Logistics?

Internal logistics can be overwhelming and expensive. Any organization that wants to raise its bottom line must institute policies to improve logistics processes. One of the key ways to optimize internal logistics is by adopting automation tools. If your goal is to increase revenue and decrease the cost of operation, you have to embrace automation development. Since the first industrial revolution, the production and movement of goods have been improving through technological breakthroughs. And you should use these modern technologies. 5 Advantages Of Using The Internal Logistics Today, more advanced technology has given birth to automation solutions that offer minimal human intervention and maximum efficiency. That said, here is the reason you should automate internal logistics: 1. Reduction In Cost Of Operation Automation tools decrease the number of workers you need to execute tasks. For example, if a task requires 10 workers for manual execution, about 5 persons can perform the same task within the same time frame using automation solutions. As a result, you can reduce the cost of operation since you will not need human resources as much as before. Every industry is spending around 30% of its total revenue on its internal logistics. This is a pretty high amount. At the same time, you start to spread your business. When you adopt automatic systems, you can eliminate these increased costs. At the start of installing the automatic system, you have to spend a bulk amount of money. But it proves to be a more cost-effective solution in the long run. 2. Increase In Efficiency Why are you using the employee resources for moving the materials around? You can automate these tasks with maximum efficiency and make the process even faster. Automation tools like robots are programmed for internal logistics function in a certain way. Once they are set up, you are sure of fast and efficient delivery. They work based on algorithms and other cutting technologies; all things being equal, they can be trusted. Robots effectively replace humans and get things done intelligently. For instance, AMR robots are super intelligent and built to help companies optimize their logistics systems effectively. 3. Boost In Productivity With automation internal logistics solutions, you can have your workers focus on higher-value activities. After replacing humans with robots at various units, you will have to deploy them to other departments to work on productive tasks requiring only humans. By automating the materials carrier, your company can optimize the company productivity and schedule the product deliveries more effectively. And on the other hand, you can reduce production costs and make the process even fast and more accurate. 4. Plant’s Safety Concern In manual internal logistics functions, the whole system is less safe. This means safety is always a big issue. This is the reason plant safety concerns are a big headache for every company. The loss of human life is a big disaster and directly impacts the company's reputation. When you are adopting an automatic system, you are reducing your plant’s operational cost. Along with the operational cost, your plant’s safety factors are also increasing. After the pandemic, this is required to reduce the worker's numbers in the plants. Every plant has to maintain safe distance protocols. The accident chances are also decreasing as every machine is starting to run on the basis of the programming. Auto shut-off options are always there. 5. This Is An Error Free Process: Mismanagement in internal logistics costs a considerable amount of money loss. This is the reason when you are adopting an automatic system. Your systems are going to be a much more error-free process. The excessive workforce in a plant is making things more complicated. And not only that, for monotonous work, robots are always the best solution. Yes, the breakdown is always possible. But those numbers are very low. And you can easily bear that excess cost. Your plant production is getting higher. So it is always possible to bear those extra costs. Wrapping Up: Every plant needs a well-functioning internal logistics system. And if your plant has an automatic system, you can quickly improve your production numbers. For monotonously repeated works, this process is proved to be more profitable. What is your goal for the internal logistic system? Let us know through the comment sections. Read Also: Top 10 Features to Have in Marketing Automation Platforms Why Sensors are Essential in Machine Automation The Rapid Growth In The Global Industrial Automation Market Factory Automation and Why It Has Been a Cause for Major Job Security Concerns

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

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Mashum Mollah

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The Future Of VoIP Technology And Its Impact On Business Communications

Use the Galaxy S7 Edge as a Pixel Art Tool

Why Automate Internal Logistics?

Google Maps Marketing: Guides on How to Boost Brand Advantage

Make sure to optimize the business listings, and the citations should be precise

Reach for customer reviews

Paid marketing method: Google Maps Ads and Local search ads

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Some Powerful Attributes that a Website Must Have in its Content

Factory Refurbished Laptops: Why Would You Buy New?

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