A Comprehensive Strategic Partner for Entrepreneurs

Published on: 19 January 2019 Last Updated on: 04 September 2024

A business can’t succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it’s important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media.

Hire Copywriters for Ads:

While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It’s a good idea to entrust the creation of these advertisements to copywriting professionals, as you’ll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors.

Learn from Failures:

Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns.

Embrace Transparency:

Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more.

Go Live:

Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers.

These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media.

About IdeaPros:

IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

How To Use Google Ads To Your Advantage

Whether you're an experienced business owner or a newbie interested in raising brand awareness, it's time to learn how to use Google Ads to your Advantage. First Of All, Let's Define What Google Ads Is Google Ads is an online advertising platform. It allows companies to pay for ads that will appear on Google's Search Engine Results Pages (SERPs). By using the service, businesses ensure their ads will get in front of the desired audience. Now, do you know what a PPC is? It means pay-per-click. Every time a user clicks on your ad, you pay a fee. The difference between PPC and Search Engine Optimisation (SEO) is in the speed of delivering results. Experience has shown that if you only rely on SEO, it may take months before your content appears in SERPs' prime positions. On the other hand, PPC usually gives more immediate results. Of course, optimization is the key. Well-optimized ads can quickly appear above the organic search results. Is It Hard To Use Google Ads? Learning the basics of Google Ads is pretty straightforward. It only requires patience and consistency. Perfection takes time. People spend years creating the right concepts and incorporating them into their marketing strategies. Of course, Google Ads offers advanced features, but don't put pressure on yourself; you'll have the time to use them. Keywords Are The Foundation Of Google Ads Keywords are the words people type when searching for a particular product/service, seeking a solution to some problem, or having questions regarding, well, pretty much anything. Therefore, once you start creating a Google Ads campaign, make sure to create a list of keywords relevant to your business. Two factors determine whether your ad will win the prime position on SERPs : Bidding —The great thing about Google Ads is that you can limit how much you want to pay when a user clicks on your ad. This way, you'll prevent unnecessary costs. But, there's a catch — competitors. Remember, your competition will bid on the same keywords, and the higher you bid, the more likely your ad will appear instead of your competitor's. "Ad Rank" — Another vital component is Google's "Ad Rank" metric, based on ad quality and search context. Advantages Of Using Google Ads Paid ads on Google are a great way to get to the desired audience. However, that same audience shows animosity towards them. Still, one of the burning questions is, can the audience recognize when an ad is paid? A survey done by Deyan Darketing shows most respondents never recognize paid ads in search, a testament to the years of experience Google has in this domain. Google Ads is quite a beneficial platform from a business point of view. Here's why: PPC delivers fast results: and those who use it may expect almost an immediate increase in traffic to their websites. Google Ads can help you outperform the competition: Revising Google Ads reports give you insights if another business is outranking you on Google. To avoid unpleasant scenarios, you can set up target outranking automated bidding, giving Google Ads permission to lower or raise your bids, putting your ad in front of competitors'. Remarketing: allows businesses to show ads to users who have already been on your website's key pages. Serving ads to an interested audience increases the CTR (click-through-rate) and drives more traffic to your website. Google Ads offers valuable data: businesses use to adapt and improve marketing strategies. Information such as high-quality keywords and who clicked on your ad help advertisers make the right decisions regarding campaigns. Google Ads helps you increase brand awareness: Over two million websites, apps, and videos are on the Google Display Network, bringing more than 90% of internet users worldwide. It's Time To Establish How To Use Google Ads: Five Key Steps To Success It may sound daunting, but using Google's advertising platform is not rocket science. Give yourself time to learn, and before you know it, you will reap the fruits of success. Step 1: Create A Google Ads Account Creating a Google Ads account is relatively straightforward. Simply go to the Google Ads homepage and follow the steps for registration. Step 2: Define A Budget Plan Google Ads allows you to limit the amount of money you'll spend for bids on target keywords. All you should do is make a list of valuable yet affordable keywords and set a daily limit for each one. Step 3: Establish Your Goals It's revision time. Why do you want to use Google Ads? Do you want to drive traffic or raise brand awareness? Maybe both? Whatever the reason is, remember, the absence of a goal is a serious obstacle on your road to success. Step 4: Choose Your Fighter- A Winning Type Of Campaign To all the beginners out there: the 'Search Network Only' option is the most useful to start a PPC campaign. Also, don't forget to name your campaign. This step will help you track your results and keep everything in order. Step 5: Determine Your Target Audience Once you determine your target audience, it will be much easier to create relevant content. The goal is to attract people who have interests similar to your products or services. Once a user types your target keywords, your ad will appear, driving more traffic to your website. It's time to make ads. Create an ad that's relevant yet persuasive. It should have a unique headline and also be catchy. The final tip: Think about the URL. Remember, the display URL is the one you want users to remember so make sure it’s not overly long or complicated. Is Google Ads Suitable for My Business? It's safe to say Google Ads is a platform for almost every type of business. It is created to meet different budgets and goals and provide a variety of marketing solutions. Word of mouth is probably the best way to promote someone's business, but Google Ads is undoubtedly the second-best. The Power of Local Service Ads? While traditional Google Ads are a fantastic tool for most businesses, there’s an emerging trend specifically designed for local service providers. Google Local Service Ads (LSAs). LSAs are a game-changer for businesses that rely on local customers, such as plumbers, electricians, or HVAC technicians. What sets LSAs apart? Unlike regular Google Ads, you don’t pay per click. Rather, you only pay when a potential customer contacts you directly through the ad. This means you’re not wasting money on people simply browsing; you’re getting leads from those ready to make a purchase or book your service. Plus, these ads show up at the very top of search results, even above PPC ads, increasing your visibility. Why LSAs Matter? In today’s competitive world, local businesses need every advantage they can get to stand out. This is where LSAs come in! LSAs provide trust signals like Google Guaranteed badges, which can help increase credibility. If your business serves a specific geographic area, not utilizing LSAs might mean missing out on potential customers who are actively looking for your services. How to Get Started with LSAs Signing up for Local Service Ads is simple. Head to the Local Services platform, enter your business information and choose the services you offer. From there, set your weekly budget, and you’re ready to go. The best part? You don’t pay for clicks; you only pay qualified leads. More Resources: The Basics on Google Local Algorithm The Beginner's Guide to Small Business SEO 3 Major SEO Predictions for 2020

10 of the Best Facebook Pages to Follow Now

In the first quarter of 2018, Facebook reported 2.19 billion users. For reference, that means that almost 1/3 of the world's population is one this immensely popular social networking site! If you're one of those billions of people who spend hours scrolling through their Facebook feed in search of the best new content, you'll find that eventually, you'll find yourself in a bit of a rut. It can be tough to find new content after a while. But the great thing about Facebook is that there are tons of great Facebook pages waiting to be discovered. Here are 10 of the best Facebook pages to follow, whether you're looking for fun, food, or even marketing tips. 1. Delish : If you're like us, you probably find yourself watching Food Network a lot, even if you have no interest in cooking half of the things your favorite Iron Chef makes. But if you're feeling adventurous, head on over to Delish, one of Facebook's best cooking pages. Not only will you get tons of great recipes to help you cook for one or 100, but most recipes come in the form of helpful videos, so you can watch the entire process from beginning to end. Personally, we recommend checking out their spiked lemonade and boozy pudding shot recipes if you're of age. 2. HonorSociety.org : As you may have surmised, HonorSociety.org is the official Facebook page for the National Honor Society. The page is a fantastic resource for students of all ages, from middle school to grad school. Why check the page out? In addition to great tips on how to maximize your academic potential, you'll have the ability to chat with other society members. This networking can be quite helpful when it comes time to find a job. If HonorSociety.org sounds like your cup of tea, be sure to click the link for more info. 3. We Rate Dogs : Alright, we have a confession to make. Some of us have social media pages solely to look at photos of adorable images. In fact, we once wrote an entire post about the famous pets of Instagram! We Rate Dogs is a perfect example of why social media and animals go hand in hand. The premise of the page is exactly what it sounds like. People submit photos of their dogs in adorable or silly circumstances (often in costume) and the page admins post and rate the dog accordingly. And for those worried that not all dogs receive a high rating, most receive the coveted 11/10 or 13/10 rating, proving once and for all that they're all the best dogs. 4. Animals In Predicaments : If rating dogs aren't quite your thing, how about checking out some animals in the most peculiar predicaments? Of everything you'll read about today, Animals in Predicaments is perhaps the most bizarre pages to follow on Facebook. It's one part meta-humor and one part adorable animal photo. When combined, the result is both odd and hilarious. Ever wanted to see a cat crash a nativity scene? This Facebook page has you covered. Want to watch a deer run and slide through a hospital? Yup, it's on here. Unfortunately, the page was last updated last December. However, newcomers still have plenty of great content to browse through. 5. NPR : As great as ridiculous animals can be, sometimes you need to stay informed about the current events of the world. For newshounds, NPR's Facebook page is a fantastic resource. They cross-post most content from their website, and they have an increasingly large library of video content to choose from so you can consume news any way you want. And the breadth of content is about as deep as you'd expect from an NPR page. They post tons of great info on world news, local matters, and music and entertainment. 6. Nerdist : Nerdist is kind of like the NPR for all things pop culture. They do a great job of aggregating content from around the web, so if you have a passing interest in anything remotely geeky, you've found your home. 7. Intrepid Travel Most of us have extravagant dreams of traveling the world yet lack the funds to do so. If this sounds familiar, you'll want to be sure to check out Intrepid Travel. Based in Melbourne, Australia, Intrepid Travel is a travel company that's less interested in selling you something and more interested in providing you with unique experiences around the globe, be it from first-hand travel or their own travel blogs. If you're planning on traveling anytime soon, they also have plenty of great tips to help you make the most of your travel experience. 8. UnMarketing : For entrepreneurs and business owners, marketing on Facebook is an absolute must. Facebook -- and social media in general -- offer a fantastic way to get in touch with your audience in a unique and conversational manner. However, learning how to market your business isn't always so easy. UnMarketing aims to help you perfect the art of brand management without coming across as too cold or corporate. Also Read: How To Remove Pname Com Facebook Orca 9. Wendy's If you want a prime example of UnMarketing's principles in practice, you'll want to check out Wendy's social media accounts. They have a habit of getting quite sassy, particularly when interacting with their competitors. In fact, Wendy's even dropped a mixtape entitled, We Beefin? earlier this year, which took direct aim at McDonald's and their seemingly always broken ice cream machines. It's about time someone stood up for those of us who just want a McFlurry. 10. Your City's Facebook Page : Last but not least, you'll want to be sure to follow your city's Facebook page. It can be super helpful to learn more about what's going on in your town, and they often post great information about upcoming events. These Are The Best Facebook Pages To Follow : We hope that our list of the best Facebook pages to follow provided you with something new and interesting. These pages should have a little something for everyone, so be sure to check them out. Be sure to check our social media section for more great marketing tips and fun pages to follow! Read Also : Digital Marketing: Utilize Facebook To Support Your Hospitality Business The Definitive Guide To Market Your Business On Facebook 5 Ways To Improve Mobile SEO

Instagram Marketing Mistakes That May Get You Unfollowed

Instagram took only a year and a half to report more than 1 billion active users. Instagram is known to be the most visual of all platforms, and it plays a vital role in the success of small businesses. Instagrammers and consumers visit the platform to comment, like, and engage with established and growing brands like yours. As a brand, besides posting engaging content, you should also use an Instagram growth service to gain organic followers. According to recent studies, Instagram has been shown to have more engagement than Facebook and Twitter. Because of this, Instagram is considered a viable social platform for your marketing. However, there are mistakes that a lot of brands make on their accounts which leads to fewer followers and reduced engagement. Here are some Instagram marketing mistakes to avoid. Top 5 Instagram Marketing Mistakes To Avoid 1. Lack of Goals If you haven’t set up your Instagram or brand goals, you don't have a plan, which means you have no direction. Lack of focus means zero consistency which is a turn-off to your followers. Consistency helps in building trust with your customers. Additionally, if you don't have clear goals, it shows you don't know what you want from your followers. And your followers will not understand what you require from them, leading to a disconnect that may get you unfollowed. Without a certain goal, even if you plan to buy Instagram accounts in bulk to enhance your engagement won't help you anyway. Therefore, outline your goals before starting your Instagram account. For example, do you want brand exposure or boost sales? 2. Duplicating Content Instagrammers are quick to unfollow accounts that constantly post duplicated pictures and videos. While there might be a good reason to repost a photo or video occasionally, it's good that you keep that to a minimum. Research shows that Instagram users can quickly unfollow and stop interacting with your page, products, or services if you don't have unique or engaging content. Therefore, mix your content up by adding memes, quotes, or videos. 3. Lack of Engagement Most consumers abandon brands due to poor customer service. You will lose out if you fail to engage with your Instagram followers. Your followers support you by liking your brand and commenting on your posts. Ignoring their comments by not replying or liking them will make you look disinterested and neglectful. Improve your customer relationship by engaging and communicating with your consumers, and take at least thirty minutes daily to reply to some of these comments. 4. Misusing Hashtags One can easily misuse hashtags on Instagram or mislabel posts with the wrong hashtags. Having promotional hashtags is a way to create awareness of your brand. However, there are several rules you should consider before using your choice of hashtags. While Instagram allows up to thirty hashtags per post, you shouldn’t bombard your posts with tens of hashtags as it can overload your marketing strategy. Similarly, you should be careful not to put too few hashtags. According to the ultimate guide to hashtags, using eleven of them in a post will give you an interaction of about 80% compared to those that only use two hashtags per post. 5. Ignoring the Latest Trends Social media trends aren't just for influencers and Gen Z. As a brand, you should be aware of Instagram trends and use them in a way that is true to your products or services. However, this doesn't mean you must join every trend. Find those that best fit your brand’s image and then create videos and reels in line with the trends. Conclusion Instagram is easy to navigate. However, when it comes to the marketing part, it can be a hard nut to crack. You can use the platform to generate traffic to your website, build a loyal audience, and grow your followers and brand. By avoiding the above mistakes, you can improve your page and increase your chances of gaining more followers. Additional: Instagram Advertising For Beginners 6 Best Practices When Buying Instagram Followers Picuki Reviews – Popular Instagram Editor & Viewer How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

A Comprehensive Strategic Partner for Entrepreneurs

Hire Copywriters for Ads:

Learn from Failures:

Embrace Transparency:

Go Live:

5 Tricks for Using Twitter to Grow Your Business

How to Download Facebook Videos on Android?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

The Art Of Home Swapping: Creating Unique Travel Experiences

Sustainable Weight Loss: Your Guide to Long-Term Results

Agricultural Consulting Services: Boosting Farm Efficiency and Yield

5 Symptoms Women Entering Into Menopause Should Keep an Eye Out For

Related

How To Use Google Ads To Your Advantage

10 of the Best Facebook Pages to Follow Now

Instagram Marketing Mistakes That May Get You Unfollowed

A Comprehensive Strategic Partner for Entrepreneurs

Hire Copywriters for Ads:

Learn from Failures:

Embrace Transparency:

Go Live:

Share this Article

5 Tricks for Using Twitter to Grow Your Business

How to Download Facebook Videos on Android?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related