A Comprehensive Strategic Partner for Entrepreneurs

Published on: 19 January 2019 Last Updated on: 04 September 2024

A business can’t succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it’s important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media.

Hire Copywriters for Ads:

While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It’s a good idea to entrust the creation of these advertisements to copywriting professionals, as you’ll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors.

Learn from Failures:

Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns.

Embrace Transparency:

Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more.

Go Live:

Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers.

These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media.

About IdeaPros:

IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How To Protect Yourself On Social Media?

Social media can be an excellent people finder tool if somebody wants to be found. The challenge is that it can also be a dangerous place. Many people don't realize that hackers use social media accounts to steal identities and perform other criminal tasks. Everybody should take it upon themselves to understand how to protect their information. 7 Ways to Protect Your Social Media Presence From checking your connection to having a strong password, choosing settings, and making intelligent decisions, here are the seven top ways to protect your social media presence. 1. Check Your Connection Is Safe Hackers can add malware or trojan horses to your account if your PC isn't protected by anti-virus protection. These innovative virus-like programs can steal your login details. Be mindful of accessing social media pages over a WiFi network in a coffee shop or internet cafe. It's easy for hackers to access sites via these open networks. 2. Use a Creative Password Some bots can guess passwords based on commonly used ones. Never use a person's date of birth or mother's maiden name, as they're easily worked out. A creative password that's harder to hack consists of lower and uppercase letters, numbers, and special characters, with no recognizable words. Consider a password security app that generates random passwords for each login. An extra level of protection is to enable two-factor authentication, for example, a site password and a one-time password (OTP) on your smartphone. 3. Manage Privacy Settings The default setting for any new social media account is 'public.' This designation means that anyone can see anything posted, and somebody doing a Google search for your name could bring up the post. Popular settings are private, friends only, or custom. Think carefully about your intended audience. 4. Approve All Tags Friends love to tag each other, which is one of the social media's many benefits. However, not everyone wants the world to know what they're doing at any given time. Most social media apps have an option for the person to allow or reject a post that includes them. 5. Don't Automatically Accept Friend Requests Many people like to build their friend lists on social media platforms, but there is a danger. Accepting a request from a stranger could open the door to the site being hacked. Always check the profile of the person making the request; if it's brand new with only a profile picture and nothing else, it may be a bot. If a request comes through from someone who's already a friend, it could mean they've been hacked. Before accepting it, contact them via another medium to confirm the new page is legitimate. 6. Think Before You Post Before clicking the 'post' button, ask the question, 'Would my grandmother like this?' If the answer is 'no,' reconsider it. Many people believe once something is deleted from the internet, that's the end of it. Sadly, this isn't true; things can be recovered. Future employers may discover images and comments that paint a person in an unflattering light, so make wise choices. 7. Don't, or Delay Sharing Location Data 'Check-in' is a popular feature on many social media apps. While it's fun to let everyone know where you are, it also tells others with bad intentions. For example, checking into a shopping mall can let a stalker know where to find you. Alternatively, it can also let burglars know you're not currently home. Most smartphone cameras have a GPS function that stamps the image with the date, time, and location. A photo can give that data away even if you don't use the 'check in' function. Take the Time to Get Protected As hackers get better at accessing people's social media accounts, users can take steps to limit the chance of something happening. Always be sure that the pages are being viewed on a secure network. Use strong passwords that aren't easy to guess, and manage the settings early to decide who can access what. Be vigilant about being tagged and accepting random friend requests. Think carefully about what gets posted, when, and from where. Do these things, and there's a fair chance a hacker will move on to an easier target. Read Also: The Most Common Reasons Why You Cannot Log In To a Website What Are Some Best Practices To Prevent Phishing Attacks? How To Prevent A Ransomware Attack

Storiesdown.com: What Is Storiesdown? Is It Good To Use? Current Update 2022

One of the most significant disadvantages of Instagram is that it gives no option to download the stories of others. We often come across beautiful story posts which we want to save on our device but can't due to Instagram’s user privacy policy. If you are also going through similar troubles like me, here is a piece of good news for you - Storiesdown Instagram. I hope some of you have heard this name which brings you here today. Well, I will be explaining in this guide whether the Storiesdown platform is effective or not for Insta story download. So stay tuned with us and keep reading till the end. Background Idea About Storiesdown Storiesdown Instagram is a digital social media tool used to solve the issue of Instagram story download. According to the storiesdown. Com, you can save any Instagram stories you like until and unless their privacy is public. The two best parts of this tool which I like the most are: It’s Free and anonymous. This Instagram story downloader platform is not spyware. The main intention of the developer was to help people download entertainment and educational Insta story content on their devices. The Fundamental Features Of Storiesdown Instagram Story Downloader Storiesdown has brought a myriad of distinctive features, all related to the Instagram app. Take a quick look: 1. Stories Down Is In Incognito Always IG Stories Down allows you to download the stories and posts in an anonymous way. This means that the account owner will not know who you are. 2. Storiesdown Is An Open Source And Free Tool Storiesdown Instagram is a free-to-use platform. Also, this open-source website doesn’t have any special paid packages. 3. Instagram Story Downloader And Post Downloader You can now download all the stories and posts of Public accounts and share them amongst your friends using this tool. 4. It’s Compatible On Any Device Insta Stories Down is suitable for both desktop and mobile phones. The tool is super compatible. Pros And Cons Of Using Storiesdown Instagram Story Downloader Storiesdown is truly a useful tool, but there are certain risks that you need to be aware of before using it. Wanna know them? I hear a YES!! Great! Check the points below. Pros Of Storiesdown. Com IG Stories Down is free. It’s anonymous. The platform works on any device. It works by embedding the search engine in its own algorithm. Cons Of Storiesdown. Com The app’s algorithm works against Instagram user policy. There are high chances that your data may get leaked. Your account is at the stake of receiving penalties and getting banned. The platform is not for locked accounts. How Can You Use Storiesdown To Download Instagram Stories? Downloading posts and stories with Storiesdown is a pretty simple process. All you have to do is follow the step-by-step procedure I’m rolling out below: 1st Step: Navigate to the Storiesdown Instagram Story downloader official website from your mobile phone or desktop browser. 2nd Step: Enter the surname of the account from where you want to save the posts or stories. Make sure that the account is open to the public and not a private one. 3rd Step: Now hit the profile that comes, and you will see the stories and posts on his account. 4th Step: Find the story or post you want to download and click the “download” option. 5th Step: You have to select now the destination folder on your phone where you want to save it. 6th Step: Finally, click on the word “Save,” and that’s how it is done. What Alternatives Can You Use Instead Of Storiesdown? After going through the pros and cons, if you are not convinced to use this tool, we have a list of other alternatives as well. IMGINN: IMGINN is a website similar to IG Stories Down. It helps you download stories, posts, IGTV Videos, videos from a public account. InstaVideosave: It’s a fast and free tool to enable you to download Instagram reels video, photos, stories, IGTVs, etc., in respective formats. IG Story Downloader: IG Story Downloader allows you to download and watch Instagram stories, videos, posts, and IGTVs offline. Storiesdown Blog Storiesdown website, i.e. www.storiesdown.com has its own blog where the team posts intriguing pieces of content on different helpful Instagram tricks and tactics. For example, there are Beginner’s Guide Instagram, Best Instagram Marekting Tips & Tricks To Boost Your Brand, How To Recover Instagram account, etc. Frequently Asked Questions (FAQS): Q1. Can You Use Storiesdown Instagram Story Downloader On Desktop? Storiesdown Instagram Story downloader is compatible on both mobile and computer. This is one of the greatest advantages of Insta Stories Down. Q2. What Are Some Similar Tools Like Storiesdown? Some of the similar tools like Storiesdown Instagram Story Downloader are as follow: Picuki Instavideodave Storisttalker Storysaver.net IMGINN Q3. Is Storiesdown Free? Storiesdown is a free, open-source online software for watching Instagram stories Privately. You don’t have to spend a single penny on it. Q4. Can Instagram Ban Your Account After Using Storiesdown? The concept of Instagram story downloader Storiesdown is against Instagram user policy. Therefore, your account may be at risk of getting banned, data breaches, and receiving a penalty. What Do We Think About StoriesDown? Is It Good? Now that you know every detail of Storiesdown Instagram Story Downloader, it's time to let you know our thoughts on it. Considering the unique features and advantages Stories down Instagram is giving you, we would give a THUMBS UP. Oppositely, as per the cons involved, there are several risks you may come across. However, if you don’t want to use it regularly, give it a try atleast once. There is nothing wrong is gaining experience. Do not forget to post your queries or opinions about IG Stories Down in the comment area below. Read Also: How to Download Music from YouTube? 6 Instagram Marketing Tips for Business 5 Content Ideas to Use with Instagram Influencers

How To Measure & Grow Social Media ROI

Social media is vital for businesses striving to enhance brand awareness, connect with their audience, and foster meaningful engagement. Yet, amid the sea of likes, shares, and comments, many grapple with a key question: Is our social media strategy delivering ROI? This guide demystifies the process, providing actionable insights to optimize online presence. From defining social media's purpose for a brand to calculating ROI, implementing improvement strategies, and social media reporting, we'll navigate essential steps to unlock your social media's full potential. The Purpose of Social Media for Brand Before diving into metrics, clarify your social media goal. ROI varies among brands; some prioritize awareness, while others focus on lead generation or customer service. For example, Apple uses targeted Twitter ads for the latest MacBook, yielding measurable results. Brands emphasizing customer service see resolving concerns as a key ROI factor. No one-size-fits-all approach exists; define your social media ROI based on specific goals like brand awareness, lead generation, or customer retention. Setting Actionable Social Goals Measuring social media ROI becomes futile without clearly defined and measurable goals. While metrics such as social shares and follower counts hold value, they frequently lack the necessary depth for a comprehensive ROI evaluation. Instead, prioritize targeted, action-oriented objectives that align closely with your business goals. Campaign-specific goals offer a more accurate assessment of ROI. Whether it's driving email sign-ups, generating inquiries through contact forms, facilitating trials, driving purchases, or encouraging downloads, these goals involve measurable actions that contribute to the conversion funnel. You can track individual links by setting campaign-specific goals, and attributing clicks to specific campaigns and calls to action. For instance, Instagram-based brands frequently update their bio links to coincide with ongoing promotions, utilizing URL trackers to tie clicks to specific campaigns. This level of granularity is crucial for understanding which efforts are driving tangible results. Bonus tip: Managing various social media goals can be difficult across multiple channels. Try a social media management tool to manage all your social media marketing activities from a centralized dashboard. Measuring Your Goals with Precision Once you've established your objectives, the subsequent task involves precise tracking and measurement. Google Analytics proves to be a formidable tool in this regard. By scrutinizing the traffic originating from social media platforms, you can assess the impact of your campaigns. For instance, the Google Analytics "Acquisition" report furnishes valuable information on traffic acquisition across various channels, permitting you to refine results according to conversion events like adding items to the cart or completing purchases. This meticulous tracking empowers you to attribute conversions and revenue to the success of your organic social initiatives. Tracking Social Media Expenses Measuring ROI requires a comprehensive assessment of your social media expenses beyond just ad spend. Consider the following components: - Time: Factor in the value of your time or your team's time dedicated to social media efforts. - Tools: Include costs associated with any paid tools, subscriptions, or software utilized for social media. - Advertising Expenditure: Calculate the total funds allocated to boosted posts, paid campaigns, and other promotional efforts. - Creative Content Expenses: Consider the costs associated with content creation, covering design, writing, and other creative components. - Incidental Expenditures: Incorporate any supplementary costs, such as travel expenses for events or collaborations. How to Improve Your Social Media ROI Measuring social media ROI is an ongoing process; continuous improvement is essential for maximizing its impact. Here are some actionable tips to boost your social media ROI: 1. Set realistic goals for social media success. 2. Optimize your strategy by refining targeting and creative elements. 3. Stay informed on industry trends for a competitive edge. 4. Foster audience engagement through active participation and feedback. 5. Invest in social media advertising to extend reach and drive targeted results. 6. Utilize social media analytics to make data-driven decisions for strategy enhancement. Significance of Social Media Reporting A social media report analyzes a brand's content performance on platforms like Instagram, Facebook, YouTube, TikTok, etc. These concise reports, issued monthly, quarterly, or yearly, highlight key metrics such as top-performing posts, learnings, and numerical data like follower growth, engagement, and reach. Effective reports adhere to SMART criteria (Specific, Measurable, Achievable, Relevant, Time-sensitive) by setting clear goals. They emphasize key insights, victories, challenges, trends, and opportunities, offering a deep understanding of content strategy impact and audience behavior. Leveraging analytics tools simplifies data extraction, enabling comprehensive tracking and analysis of performance metrics. In 2024, best practices include establishing clear social media goals and focusing on relevant insights for a concise and engaging report. The process of creating a monthly social media report involves - choosing metrics aligned with your goals, providing a high-level overview of progress, showcasing top-performing posts, adding analytics data, and summarizing key learnings and takeaways. Separating data into sections for organic and paid content on different platforms enhances clarity. The report wraps up by reviewing accomplishments, challenges, and potential opportunities, aiming to guide future strategic decisions. Conclusion Crafting a well-executed social media report highlights actionable insights, aligns with defined objectives, and utilizes analytics tools to thoroughly assess a brand's performance on various social media platforms. Through ongoing monitoring and optimization of your social media return on investment (ROI), you validate your spending, improve outcomes, and make informed decisions for the future. Read Also: The Ultimate Guide To Choosing The Right SEO Agency Ways On How to Advertise Coupon Codes in Social Media Creating a Sales Pipeline: Effective Steps To Do So

A Comprehensive Strategic Partner for Entrepreneurs

Hire Copywriters for Ads:

Learn from Failures:

Embrace Transparency:

Go Live:

5 Tricks for Using Twitter to Grow Your Business

How to Download Facebook Videos on Android?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

How To Protect Yourself On Social Media?

Storiesdown.com: What Is Storiesdown? Is It Good To Use? Current Update 2022

How To Measure & Grow Social Media ROI

A Comprehensive Strategic Partner for Entrepreneurs

Hire Copywriters for Ads:

Learn from Failures:

Embrace Transparency:

Go Live:

Share this Article

5 Tricks for Using Twitter to Grow Your Business

How to Download Facebook Videos on Android?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related