A Comprehensive Strategic Partner for Entrepreneurs

Published on: 19 January 2019 Last Updated on: 04 September 2024
Social Media Marketing Campaign

A business can’t succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it’s important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media.

Hire Copywriters for Ads:

While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It’s a good idea to entrust the creation of these advertisements to copywriting professionals, as you’ll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors.

Learn from Failures:

Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns.

Embrace Transparency:

Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more.

Go Live:

Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers.

These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media.

About IdeaPros:

IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Personal Injury Law

Unconventional Marketing! How to Market Your Personal Injury Law Firm on Pinterest

The rise of Pinterest has been remarkable. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms. This image-based platform offers a new way to appeal to potential clients. As a personal injury law firm, you may find it difficult to market yourself on such a platform.  Every law firm needs to work with a specialized marketing agency that understands how the industry works.   According to Constellation marketing agency, law firms and their marketing come with their own sets of challenges and opportunities.   This is especially true in digital marketing, which holds immense potential for law firms.   Online marketing is essential, especially today when digital platforms and technologies are increasingly influencing consumer behavior.  Read this guide to find out how to do it.  Create Personal Boards for Your Law Firm The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look.  According to the Hunter Law Group, a personal injury attorney in Tampa may decide to create a board specializing in local content.  For example, another option is to provide fun behind-the-scenes content. Don’t worry about not looking professional—Pinterest has never been designed for that. 1. What are You Doing? Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information about your firm's activities.  A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in.  Thus, the point is that they’re not directly marketing, and they’re using the social media 80/20 rule. Eighty percent of content posted adds value and has nothing to do with self-promotion. 2. Get an Official Account  Business accounts have been a thing on Pinterest since 2012. You should apply for one of these so you can mark out your Pinterest board as the official board of your law firm.  This may not seem important, but it adds a layer of credibility and ensures someone with a similar name can’t overtake you.  3. Think about SEO Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google.  Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure. 4. Create and Promote Unique Content Don’t expect to just share a range of content across multiple social media platforms. In fact, you need to create unique content for Pinterest to encourage people to go out of their way to visit you.  Plus, combine this with sharing buttons on your website, and your law firm will see more traffic flowing to Pinterest.  Pinterest Marketing & How to Get More Clients as A Lawyer  Law firm marketing and Pinterest might not seem to belong in the same sentence, but let me tell you – it’s a hidden gem.   With millions of users actively searching for visual content, personal injury law firms have a good opportunity to shine on Pinterest and attract clients. It is an unconventional choice. However, it is one of the best platforms, just hear us out.   Here are ways you can use Pinterest to grow your practice!  1. Create Boards that Engage and Tell your Story  Start by creating boards that are more than just advertisements of your services. Think of it as advertising through storytelling. Do you have a philanthropy focus or charity you support?   Additionally, highlight that by creating a board and describing what you do for it, how your clients get involved, and why you support it.   Are there team members who participate in community service frequently?   Create a board dedicated to this with stories and pictures!   Just remember: Pinterest is all about authenticity! So, expertly curated advertisements might not always be the way to go. You must personally connect. 2. Focus on the Visual Aspect Pinterest is a visual platform, but it’s also a search engine. Help people find your pins by optimizing them with targeted keywords.   Therefore, consider the keywords clients might enter Pinterest or Google to see you: “personal injury tips,” “legal advice after an accident,” etc. Plus, use those words in your image files, descriptions, and board titles to increase your Pinterest visibility and improve your Google rankings. 3. Create a Business Account for Professional Bragging Rights To establish trust and a level of professionalism, you’ll want to switch over to a Pinterest Business Account.   So, by doing this, Pinterest will now officially recognize your business on the platform, and you’ll gain access to analytics tools that will allow you to keep track of how well you’re doing.  In fact, having an official account also helps make sure that your boards are easily recognized as belonging to your law firm and that no one else has similar names.  Last Word – Pinterest Can Be Useful: It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone. With that in mind, experiment with the images you post and see what works and what doesn’t. How are you going to make your law firm succeed on Pinterest? Read Also: Things About A Personal Injury Lawyer How To Choose A Personal Injury Lawyer

READ MOREDetails
Social Media Agency in Malaysia

Uncover the Benefits of Partnering with a Social Media Agency in Malaysia

Local businesses large and small, and even international players looking to grow their reach, can benefit from working with a professional social media agency in Malaysia. The Malaysian market has fully accepted social media, with over 71% of internet users owning a social media account. With more and more Malaysians getting online, now is an excellent time to improve your marketing on social media. Alas, simply posting on your social media page from your brand’s account is not enough to effectively penetrate your target market; many brands have learned this the hard way and wasted valuable time and money. Being successful at social media marketing requires an understanding of how each platform works and how each local market behaves. Here are a few ways simple a social media agency in Malaysia can benefit your business. Understanding the Local Market Consumer behavior always varies within markets, segments, demographics, and beyond.  Without base knowledge of the market you are entering or the consumers you are targeting, a marketing strategy will present like a shot in the dark. For example, your target consumer base may prefer to use Facebook over Instagram, yet without that prior knowledge, you are likely to waste resources trying to promote on the wrong platform. Since Malaysian’s use of social media is not homogenous, let experts from a social media agency in Malaysia direct you to the optimal channels. Launching the Right Campaign Designing a social media marketing campaign is very nuanced and requires the right direction and content to support the objective. Agencies provide their clients with the added benefit of access to their team’s professional graphic designers, content writers, strategists, and more. They will help guide you on the right strategy, be it advertising, content creation, etc., and will create localized content intended for maximum reach. Analyzing and Optimizing Campaign Performance After launching a marketing campaign on your desired social media platform and with localized content, the next step is to measure its success. It may be a reality that your in-house marketing department does have sufficient experience with the technical know-how of each social media platform to properly analyze results and make strategic improvements. An agency has those experts on hand to break down the campaign analysis and will work with you to make improvements for the next campaign. They will generate detailed reports that track campaign performance for you to easily understand where your money is going as well. While you may consider an agency a third party, a professional agency will take ownership of your brand and continue to improve your brand’s performance in the market. Brands looking to expand to or grow in Malaysia will benefit greatly from utilizing social media marketing. Given the country’s diverse cultures and variety of behaviors, partnering with a social media agency in Malaysia will surely pay dividends. Read Also: Importance of Storytelling in Social Media Marketing 5 Unusual Social Media Tips That No One Will Know About Social Media Marketing role in Technology How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes?

READ MOREDetails
how to post on Reddit

How To Post On Reddit? A Step By Step Guide

Do you want to perform intelligent content marketing? If you are currently in the online content marketing sector, you have probably heard the name Reddit. But if you still have not heard about Reddit, we must inform you not to wait and start typing Reddit.com on your search engine bar. And exploring the massive source of content within a single website doesn't sound delicious? Do you know how to post on Reddit? Or see the other’s content postings? Take a look at why Reddit is the best choice. What Is Reddit? Reddit is the American social news aggregation where you can post your contents or simply read the other contents if you have an account. Along with content sharing, Reddit has its discussion platform. While you are writing content, all information can not be available on random websites. Especially when you are in content marketing or you are going to need a constant flow of new content. Along with the number of contents, Reddit maintains the quality of the content.  The information accuracy is also playing a significant role here. And for this work, there is no other alternative that is better than Reddit. Find the right content and share the quality content. So let’s see how to post on Reddit The Step By Step Reddit Posting Guide Most of the content marketers have heard about the Reddit website, but they are unaware of the content posting strategies in Reddit. And when you are not able to take help from the world's most popular content posting website, your information research-related works are becoming more challenging.  The knowledge regarding how to post on Reddit will solve all your problems regarding information gathering and sharing. Here we are elaborating the step-by-step details regarding how to make a post on Reddit. Step 1: Create Your Account In The Reddit When you first enter the website, you will get notified the website is not very attractive or user-friendly. Apart from the pictorial representation, the website is full of written content. When you want to know how to post on Reddit, you have to take your first step through the account openings. Fill up the name and password field. It’s a simple two-step process. You do not have to confirm your email id. Email id confirmation is optional here. Step 2: Pick The SubReddit  After creating your account in Reddit, you have to choose the right subreddit for your post. Let’s see how to make a subreddit for your post. In your Reddit posts, the niches are playing an important role. If you do not pick the subreddit options, your actions regarding how to post on Reddit are incomplete. For example, if you are going to sell the food item. Your Subreddit choice would be  /r/Food. Step 3: Fill The Reddit Submission Form After choosing the right subreddit for your account, you have to submit the submission form for your account. The other options are getting deleted when you select the subreddit options, and your subreddit option is starting over fresh. So when you are going to choose the subreddit for your Reddit post, be specific and pick the same niches as your content. You have to give the title, and the URL of your content, then press the submit button. And click the checkbox to enable the option to send replies to your inbox. Step 4: Submit Your Post  Now you have to reach the end step of how to post on Reddit. Click the submit option and wait for a while. Do not refresh or reload the page. Wait until your post is getting live.  Increase your post engagement level through communication. When you are going to increase your engagement level, your Reddit submission ranks will also improve.  Step 5: Cross-Posting Of Your Submission Do you know how to post on Reddit or the Reddit cross-posting rules? Every time you can not provide unique content. The same content or the same subreddit choice is self-explanatory. But if you are not going to crosspost your submission. Reddit is treating your content as a spammy one. Edit the title of your content and add /r/#subreddit#. And replace the tile of the content. This is going to add some value to your content. And it works as the acknowledging factor for your Reddit posts. How To Post Anonymously On Reddit Human error is always possible. If you want to delete your content posts, you can hide your posts. Most of the fault makers are asking about how to post anonymously on Reddit. Even if it's not expected when you are professional in content creation, you can create an anonymous account. And start to post anything from there. How To Post Pictures On Reddit Now you know how to post on Reddit, especially the contents? But how to post pictures on Reddit? Reddit mostly preferred the written contents along with the written contents. You also can spot the photos with a very simple few steps. Let’s see the easiest way to post a picture on Reddit. Step 1: First, log in to your Reddit account Step 2: Open the homepage of your account Step 3: Tap onto the upper right corner of your page under your profile picture Step 4: Click the picture icon on your Reddit post window Step 5: Choose the images that you want to post Step 6: Choose your image post community Step 7: Add image title on your post title bar Step 8: Confirm your image post How To Delete A Post On Reddit From reddit.com, you just have to follow three steps to delete your Reddit posts from your account. The Deletion process is more important than how to post on Reddit. The error chances are huge for beginners, and these three steps answers for how to delete a post on Reddit will save your time and reputation. Let’s see how you can delete a post from your Reddit account. Step 1: Click on the profile icon of your Reddit home page Step 2: Open your profile post option Step 3: You will see the list of the posts which you are making  Step 4: At the bottom of the post, you will have the option to delete the post. Choose the delete option for the post. Wrapping It Up From this article, you are getting the entire concept about using Reddit. For content sharing and viewing, Reddit is a big source of information. When you want to research any updating news, always look at the available Reddit contents. But the knowledge about how to post on Reddit is providing you a smart share and see the option. Do utilize it to start to shine from today. What is your experience with Reddit? Do not forget to share your experience with us. More Resources: The Top SEO Tools for 2021 Required Content Marketing for Your E-Commerce SEO Agencies Are the Experts at Improving Your Website Content

READ MOREDetails