A Comprehensive Strategic Partner for Entrepreneurs

Published on: 19 January 2019 Last Updated on: 04 September 2024

A business can’t succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it’s important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media.

Hire Copywriters for Ads:

While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It’s a good idea to entrust the creation of these advertisements to copywriting professionals, as you’ll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors.

Learn from Failures:

Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns.

Embrace Transparency:

Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more.

Go Live:

Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers.

These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media.

About IdeaPros:

IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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10 of the Best Facebook Pages to Follow Now

In the first quarter of 2018, Facebook reported 2.19 billion users. For reference, that means that almost 1/3 of the world's population is one this immensely popular social networking site! If you're one of those billions of people who spend hours scrolling through their Facebook feed in search of the best new content, you'll find that eventually, you'll find yourself in a bit of a rut. It can be tough to find new content after a while. But the great thing about Facebook is that there are tons of great Facebook pages waiting to be discovered. Here are 10 of the best Facebook pages to follow, whether you're looking for fun, food, or even marketing tips. 1. Delish : If you're like us, you probably find yourself watching Food Network a lot, even if you have no interest in cooking half of the things your favorite Iron Chef makes. But if you're feeling adventurous, head on over to Delish, one of Facebook's best cooking pages. Not only will you get tons of great recipes to help you cook for one or 100, but most recipes come in the form of helpful videos, so you can watch the entire process from beginning to end. Personally, we recommend checking out their spiked lemonade and boozy pudding shot recipes if you're of age. 2. HonorSociety.org : As you may have surmised, HonorSociety.org is the official Facebook page for the National Honor Society. The page is a fantastic resource for students of all ages, from middle school to grad school. Why check the page out? In addition to great tips on how to maximize your academic potential, you'll have the ability to chat with other society members. This networking can be quite helpful when it comes time to find a job. If HonorSociety.org sounds like your cup of tea, be sure to click the link for more info. 3. We Rate Dogs : Alright, we have a confession to make. Some of us have social media pages solely to look at photos of adorable images. In fact, we once wrote an entire post about the famous pets of Instagram! We Rate Dogs is a perfect example of why social media and animals go hand in hand. The premise of the page is exactly what it sounds like. People submit photos of their dogs in adorable or silly circumstances (often in costume) and the page admins post and rate the dog accordingly. And for those worried that not all dogs receive a high rating, most receive the coveted 11/10 or 13/10 rating, proving once and for all that they're all the best dogs. 4. Animals In Predicaments : If rating dogs aren't quite your thing, how about checking out some animals in the most peculiar predicaments? Of everything you'll read about today, Animals in Predicaments is perhaps the most bizarre pages to follow on Facebook. It's one part meta-humor and one part adorable animal photo. When combined, the result is both odd and hilarious. Ever wanted to see a cat crash a nativity scene? This Facebook page has you covered. Want to watch a deer run and slide through a hospital? Yup, it's on here. Unfortunately, the page was last updated last December. However, newcomers still have plenty of great content to browse through. 5. NPR : As great as ridiculous animals can be, sometimes you need to stay informed about the current events of the world. For newshounds, NPR's Facebook page is a fantastic resource. They cross-post most content from their website, and they have an increasingly large library of video content to choose from so you can consume news any way you want. And the breadth of content is about as deep as you'd expect from an NPR page. They post tons of great info on world news, local matters, and music and entertainment. 6. Nerdist : Nerdist is kind of like the NPR for all things pop culture. They do a great job of aggregating content from around the web, so if you have a passing interest in anything remotely geeky, you've found your home. 7. Intrepid Travel Most of us have extravagant dreams of traveling the world yet lack the funds to do so. If this sounds familiar, you'll want to be sure to check out Intrepid Travel. Based in Melbourne, Australia, Intrepid Travel is a travel company that's less interested in selling you something and more interested in providing you with unique experiences around the globe, be it from first-hand travel or their own travel blogs. If you're planning on traveling anytime soon, they also have plenty of great tips to help you make the most of your travel experience. 8. UnMarketing : For entrepreneurs and business owners, marketing on Facebook is an absolute must. Facebook -- and social media in general -- offer a fantastic way to get in touch with your audience in a unique and conversational manner. However, learning how to market your business isn't always so easy. UnMarketing aims to help you perfect the art of brand management without coming across as too cold or corporate. Also Read: How To Remove Pname Com Facebook Orca 9. Wendy's If you want a prime example of UnMarketing's principles in practice, you'll want to check out Wendy's social media accounts. They have a habit of getting quite sassy, particularly when interacting with their competitors. In fact, Wendy's even dropped a mixtape entitled, We Beefin? earlier this year, which took direct aim at McDonald's and their seemingly always broken ice cream machines. It's about time someone stood up for those of us who just want a McFlurry. 10. Your City's Facebook Page : Last but not least, you'll want to be sure to follow your city's Facebook page. It can be super helpful to learn more about what's going on in your town, and they often post great information about upcoming events. These Are The Best Facebook Pages To Follow : We hope that our list of the best Facebook pages to follow provided you with something new and interesting. These pages should have a little something for everyone, so be sure to check them out. Be sure to check our social media section for more great marketing tips and fun pages to follow! Read Also : Digital Marketing: Utilize Facebook To Support Your Hospitality Business The Definitive Guide To Market Your Business On Facebook 5 Ways To Improve Mobile SEO

How Social media Playing a Role in career building?

Nearly everyone aspires to have a meaningful and successful career. But unfortunately, many of us fail to make a satisfying job decision, either due to lack of resources or awareness. But, have you ever tried to discover the power of social media in career development? Read also: How Studying Abroad Can Benefit Your Career Social Media tools such as Twitter, LinkedIn and Facebook are becoming increasingly popular tools. It is playing an imperative role in career building. It offers numerous opportunities as compared to traditional employment methods. These platforms provide you with the amenity to enhance your visibility. Here are some more vital roles of social media in career building: Organizations utilize these platforms to know about candidates: As per annual social media recruitment survey conducted by CareerBuilder, 60% of the employers use social media networking sites to screen the job candidates. The social media tools such as Facebook and Twitter gives a better glimpse of the candidate’s personality and behavior. It provides an insight of the candidates which is more comprehensive than a cover letter or resume. Moreover, LinkedIn not only provides the complete details of a candidate’s job history but also their activeness in community and involvement in organizations. The recommendations on LinkedIn give the idea of people’s perspectives about you. Read also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store It helps to discover job opportunities: Nowadays, many firms embrace social media as an imperative part of the talent attraction strategy. Therefore, they advertise the internship and graduate opportunities on the social media networks. As mentioned above, Assignment Writing Service companies also use these platforms to get proper insight about the candidates. It assists in interaction with the professionals: Facebook, Twitter, and LinkedIn are called social networks, aren’t they? These are great ways to interact and develop relations with the people of your chosen field. LinkedIn is a social media channel which is specially developed for professional networking. It has an approximate of 200 million members all over the world. It allows you to follow and engage with particular brands which create a direct impact on the follower’s perceptions about you. It offers job seekers an opportunity to learn from the social media profiles of the companies. It’s a perfect way to know about their activities, values, and feedback of customers and clients. Read also: How To Write An Effective Resume That Get Noticed? It allows engagement with the targeted clients and customers: Social Media not only allows interaction with professionals but with targeted clients and audience too. You can make use of these platforms to brand yourself to the potential customers and clients. The two-way communication line permits you to get customer reviews about your products or services. You can show the targeted audience that you appreciate and respect their views by giving prompt replies to them. It keeps you updated: Are you acquainted with words such as “Newsfeed” or “Twitter trends”? Yes right! The Newsfeed is the place which is constantly updated with the latest stories, news, statuses and much more. Twitter trends show you the latest news and world events through hashtags. Due to worldwide followers, almost every social media platform gives you insight regarding all the events happening. Furthermore, social media also increase your knowledge regarding marketing and career prospects. Some special social media tips for you: Your profile photo should be relevant and worth sharing with your networking. The Profile should abide by the social media etiquettes and have a level of professionalism in it. You must try to engage with people to your best because engagement leads to network building. Share your valuable opinions in conversations related to your career and professional interest. You should refrain from presenting anything negative about yourself as it lowers your chances of being selected for the job. Are you ready to utilize these key platforms for job searching and career development? Great! All you require is a good internet connection to remain active and an enriched online profile with recommendations from clients and colleagues. Read More: Using Social Media To Promote Start-Up Businesses Social Media Marketing Role In Technology Why Your Business Should Care About Social Responsibility Football Fans Now Have Their Own Social Network

How Social Media Can Boost Up The E-commerce Industry?

Innovation is essential to attain success in any field. It becomes all the more important in the business sector. Trade and E-commerce are always evolving and is hardly ever stagnant. Over time, there has been a massive change in the mentality of customers. Thus, it is necessary for business owners to keep up with these changes and alter their marketing strategies accordingly. Failure to do so will result in losses in business. If you are catering to millennials and Gen Y, then you have to understand their psychology. You have to think and perceive things like them. The new generation is dependent on technology and electronic gadgets. They hardly get time to go through day’s newspaper. So, if you limit your advertising strategies to traditional media, then you will fail to make a mark on the minds of new-age buyers. Invest time and effort to understand their mentality. It will offer valuable insight that will come in handy to revamp marketing strategies, with the help of social media. Image Source: i1.wp.com Keep an eye on customer behavior : Charting the behaviors of the customers on your site is a must if you desire to target the new-age clients correctly. If you can influence these people positively, then your advertisement techniques will be successful. Specialized software and digital tools are available, which help online business owners to watch and monitor client behaviors. Not all clients will offer feedback or take part in online surveys, which help traders to finalize their marketing strategies. If you can monitor the online behavior and activities of a prospective client, you will be able to understand his/her needs. Depending on the analysis of this data, you will be able to chalk out the perfect advertisement strategy on social media. Using online influencers : Their idols greatly influence youngsters. Whether it is pursuing their aspirations or taking pointers for the latest fashion trends, millennials depend heavily on the virtual world. It is here that online influencers play a massive role in manipulating a person’s purchase decisions. Youngsters have a particular liking towards action stars. If you come across a picture of Vin Diesel, sporting lotto shoes, then you will try to copy the same look. Thus, your search for the perfect lotto shoes online will commence. Such individuals, who have imminence following on the social media, can later customer behaviors easily. Business houses, big or small, have recognized the importance of social media influencers. Thus, companies are approaching these individuals to promote the products to the target clients. Special offers on social media platforms : If you think that social media is only useful as a marketing platform, it is about time you shun that notion forever. This platform will also assist a business owner in increasing his/her sale of products. Yes! By now, you must have understood that social media platforms are millennials’ and Gen Y’s playground. Thus, the best way to attract their eyes and compel them to make a purchase is by announcing special offers or new launches, which will feature exclusively on social media. As these individuals are always hooked on their Facebook, Instagram, Twitter or MySpace accounts, advertising or offering exclusive discounts on these channels will ensure that your target customers don’t miss out on the opportunity. New-age buyers are always looking for a good deal on quality products. If you offer the best goods and services, at exclusive discounts, there will be an immediate rise in your overall sale. Sending the word out to millions, with the touch of a button, would not have been possible without access to social media platforms. Image Source: d1dh93s7n44ml6.cloudfront.net Create exciting and visually appealing contents : Creating and posting content, on social media are mandatory for any business operator. Online marketing has surpassed traditional shopping. More and more people, especially millennials and Gen Y depend heavily on online shopping because it is convenient and saves time. If you desire to stay in the limelight for all the right reasons, then publishing interesting content about the company and the brand is a must. But dry words alone will no longer make the cut. You need to spice things up with visual stimulators. Graphs, infographics and related images will not only enhance presentation but will also add value to your content. Presence of infographics offers the information in a summarized format. Image Source: zaptas.com Social media will strengthen the communication bridge between the sellers and the buyer. The producers can inform clients about the launch of a new product or the positive aspects of existing goods, while customers will be able to send their feedback to the manufacturers. The business owner has to pay heed to these feedbacks and make changes accordingly. If now, then clients will switch over to another company in no time. If you continue to lose customers, it will harm the goodwill and status of the company in the business arena. Read Also : How To Boost Traffic To Your Small Business 5 Steps On How To Market Your Business Using Social Media 5 Affordable E-Commerce Shopping Carts For Small Business

A Comprehensive Strategic Partner for Entrepreneurs

Hire Copywriters for Ads:

Learn from Failures:

Embrace Transparency:

Go Live:

5 Tricks for Using Twitter to Grow Your Business

How to Download Facebook Videos on Android?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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10 of the Best Facebook Pages to Follow Now

How Social media Playing a Role in career building?

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A Comprehensive Strategic Partner for Entrepreneurs

Hire Copywriters for Ads:

Learn from Failures:

Embrace Transparency:

Go Live:

Share this Article

5 Tricks for Using Twitter to Grow Your Business

How to Download Facebook Videos on Android?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related