Published on: 15 February 2023
Last Updated on: 29 March 2023
Are you searching for the answer to “how to change theme on Instagram?” If your answer is yes, then there is good news! You have reached the end of your search.
Instagram is one of the most used social media platforms on the internet at present. With more than a billion users who use this social media app every day, it is only obvious that the platform keeps releasing several new features from time to time to keep the years engaged and interested.
One of the best ways in which you can personalize the experience of using Instagram is by changing the theme of the app. In case you want to know how to do that, you will find this article to be of help.
Keep reading this blog till the end to learn more about how to change theme on Instagram in 2023…
How To Change Theme On Instagram?
Instagram is a platform that keeps rolling out new features from time to time to make the user experience much better. When it comes to the theme of your Instagram account, there are two options available— the light mode or light theme and the dark mode or dark theme.
By default, the theme of the platform is set to light theme or light mode. However, you can change it if you wish to. If you want to know how to switch the themes on Instagram, you have reached the right place. Keep scrolling to find the answer…
How To Switch From Light Mode To Dark Mode On Instagram?
As I have already mentioned before, the default theme of the Instagram app is set to light mode. You can go from light to dark when and as per your wish by following some really simple steps.
Here are the steps that you need to follow to change the theme of the Instagram account from light mode to dark mode:
Open your Instagram account
Click on your profile picture, which is located at the bottom-right corner of the screen, to go to your Account
Click on the three horizontal lines that are located at the top-right corner of the screen
Tap on the Settings option
Click on the Theme option that is located at the end of the list
From the Set Theme menu, click on Dark.
You have now successfully changed the theme of your Instagram account.
How To Switch From Dark Mode To Light Mode On Instagram?
If you are using the Dark Theme on Instagram and want to try to shift to Light Theme, I have you covered. The way to switch from dark mode to light mode is as easy as turning on the switch in a room. All you need to do is follow a set of instructions.
Here are the steps that you need to follow to change the theme of the Instagram account from dark mode to light mode:
Open your Instagram account
Click on your profile picture, which is located at the bottom-right corner of the screen, to go to your Account
Click on the three horizontal lines that are located at the top-right corner of the screen
Tap on the Settings option
Click on the Theme option that is located at the end of the list
From the Set Theme menu, click on Light.
You have now successfully changed the theme of the platform back to the light mode or the default mode.
How To Change Theme On Instagram Chat?
Did you think that changing the theme of the Instagram app is the only thing that you can do on the social media app? Well, that is not the case! If you have the updated version or the latest version of the Instagram app, you can easily change the theme of the individual Instagram chat rooms.
While the classic dark mode or light mode of the app’s DM window is the most popular. A lot of people try to personalize the experience by changing the chat themes when talking to individuals on the platform. With the new Instagram feature and if you have the updated version of the app, you can now not only change the color of the specific chat rooms but also set an all-new theme to the same.
Want to know how to change chat theme on Instagram? Here are the steps that you need to follow if you wish to have a new theme for the chat rooms on Instagram DMS:
Open your Instagram account
Open the DM section by clicking on the icon at the top-right corner of the screen
Search for the account that you want to change the chat theme of
Click on the username of the account
In the Details section, go to Chat Settings
Click on the Theme option
Click on the option that you want to make the new theme of the chat room.
That is all! You have now been able to change the theme of the Instagram chats. When you wish to change the theme again, you can repeat the steps to select a new theme.
Wrapping It Up!
In case you were searching for the answer to “how to change theme on Instagram. ” I hope that this article has been of help to you. If there are any other queries related to the same, kindly feel free to let me know by commenting on the box at the bottom of the page.
Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.
A business can't succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it's important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media.
Hire Copywriters for Ads:
While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It's a good idea to entrust the creation of these advertisements to copywriting professionals, as you'll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors.
Learn from Failures:
Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns.
Embrace Transparency:
Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more.
Go Live:
Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers.
These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media.
About IdeaPros:
IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners.
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The rise of Pinterest has been remarkable. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms. This image-based platform offers a new way to appeal to potential clients. As a personal injury law firm, you may find it difficult to market yourself on such a platform.
Every law firm needs to work with a specialized marketing agency that understands how the industry works.
According to Constellation marketing agency, law firms and their marketing come with their own sets of challenges and opportunities.
This is especially true in digital marketing, which holds immense potential for law firms.
Online marketing is essential, especially today when digital platforms and technologies are increasingly influencing consumer behavior.
Read this guide to find out how to do it.
Create Personal Boards for Your Law Firm
The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look.
According to the Hunter Law Group, a personal injury attorney in Tampa may decide to create a board specializing in local content.
For example, another option is to provide fun behind-the-scenes content. Don’t worry about not looking professional—Pinterest has never been designed for that.
1. What are You Doing?
Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information about your firm's activities.
A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in.
Thus, the point is that they’re not directly marketing, and they’re using the social media 80/20 rule. Eighty percent of content posted adds value and has nothing to do with self-promotion.
2. Get an Official Account
Business accounts have been a thing on Pinterest since 2012. You should apply for one of these so you can mark out your Pinterest board as the official board of your law firm.
This may not seem important, but it adds a layer of credibility and ensures someone with a similar name can’t overtake you.
3. Think about SEO
Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google.
Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure.
4. Create and Promote Unique Content
Don’t expect to just share a range of content across multiple social media platforms. In fact, you need to create unique content for Pinterest to encourage people to go out of their way to visit you.
Plus, combine this with sharing buttons on your website, and your law firm will see more traffic flowing to Pinterest.
Pinterest Marketing & How to Get More Clients as A Lawyer
Law firm marketing and Pinterest might not seem to belong in the same sentence, but let me tell you – it’s a hidden gem.
With millions of users actively searching for visual content, personal injury law firms have a good opportunity to shine on Pinterest and attract clients. It is an unconventional choice. However, it is one of the best platforms, just hear us out.
Here are ways you can use Pinterest to grow your practice!
1. Create Boards that Engage and Tell your Story
Start by creating boards that are more than just advertisements of your services. Think of it as advertising through storytelling. Do you have a philanthropy focus or charity you support?
Additionally, highlight that by creating a board and describing what you do for it, how your clients get involved, and why you support it.
Are there team members who participate in community service frequently?
Create a board dedicated to this with stories and pictures!
Just remember: Pinterest is all about authenticity! So, expertly curated advertisements might not always be the way to go. You must personally connect.
2. Focus on the Visual Aspect
Pinterest is a visual platform, but it’s also a search engine. Help people find your pins by optimizing them with targeted keywords.
Therefore, consider the keywords clients might enter Pinterest or Google to see you: “personal injury tips,” “legal advice after an accident,” etc. Plus, use those words in your image files, descriptions, and board titles to increase your Pinterest visibility and improve your Google rankings.
3. Create a Business Account for Professional Bragging Rights
To establish trust and a level of professionalism, you’ll want to switch over to a Pinterest Business Account.
So, by doing this, Pinterest will now officially recognize your business on the platform, and you’ll gain access to analytics tools that will allow you to keep track of how well you’re doing.
In fact, having an official account also helps make sure that your boards are easily recognized as belonging to your law firm and that no one else has similar names.
Last Word – Pinterest Can Be Useful:
It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone.
With that in mind, experiment with the images you post and see what works and what doesn’t.
How are you going to make your law firm succeed on Pinterest?
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Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate.
And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical.
In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors.
Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience.
That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills.
Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels.
Why is social media so important?
Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media.
According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing.
As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales.
If you want to increase your B2B sales, you need to use the following social media platforms:
Facebook
Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers.
LinkedIn
As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments.
Twitter
Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn.
You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers.
Benefits of social media marketing for B2B sales
To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing.
- Firstly, it builds brand awareness and visibility.
- It serves as an effective distribution channel for your business’ ideas, content and offers.
- You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates.
- Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers.
- Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business.
- Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates.
- Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content.
- You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions.
- Social media is perfect for B2B loyalty rewards programs and customer care.
Challenges of B2B social media marketing
There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media.
When in Rome…
If consumers use social media for connection and entertainment, your message needs to address these requirements.
In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow.
This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it.
Being present 24/7
When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help.
The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising.
For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly.
Cherishing your influencers
Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign.
To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects.
Getting serious about selling on social media
Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business.
To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world.
The elusive ROI
Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field.
To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move.
It is all about timing. With the right timing, you can sell everything, even ice to Eskimos.
The future of B2B sales
Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends.
The buying process will become easier
In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience.
Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available.
The focus will shift to long-term customer value
Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process.
In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs.
Data and analytics will play a major role in creating customer value
The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through:
- science and sales
- AI and the virtual experience
- sales and the social business
In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms.
Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes.
How to Sell More on Social Media
Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales.
Here are the five useful tips on how to sell more and better on social media.
Choose the right social network(s)
Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors:
- your niche
- your audience
- your goals
For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014).
This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand.
Remember – no business jargon on Facebook or crazy memes on LinkedIn.
Be active on LinkedIn
Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it.
To shine on LinkedIn, you will have to be very active. This means that you should:
- use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up
- join and participate in LinkedIn groups to build your network and referrals
- connect with potential customers to start conversations
Contribute to existing conversations
This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value.
The best way to do this is Twitter and its search function, but you can use other networks too.
Share relevant content
More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content.
This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on.
In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers.
Use the right tools
Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time.
Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns.
Wrapping up :
Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process.
This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns.
But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination.
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