How To Protect Yourself On Social Media?

Published on: 07 February 2023 Last Updated on: 04 November 2024

Social media can be an excellent people finder tool if somebody wants to be found. The challenge is that it can also be a dangerous place.

Many people don’t realize that hackers use social media accounts to steal identities and perform other criminal tasks.

Everybody should take it upon themselves to understand how to protect their information.

From checking your connection to having a strong password, choosing settings, and making intelligent decisions, here are the seven top ways to protect your social media presence.

1. Check Your Connection Is Safe

Hackers can add malware or trojan horses to your account if your PC isn’t protected by anti-virus protection. These innovative virus-like programs can steal your login details.

Be mindful of accessing social media pages over a WiFi network in a coffee shop or internet cafe. It’s easy for hackers to access sites via these open networks.

2. Use a Creative Password

Some bots can guess passwords based on commonly used ones. Never use a person’s date of birth or mother’s maiden name, as they’re easily worked out.

A creative password that’s harder to hack consists of lower and uppercase letters, numbers, and special characters, with no recognizable words.

Consider a password security app that generates random passwords for each login.

An extra level of protection is to enable two-factor authentication, for example, a site password and a one-time password (OTP) on your smartphone.

3. Manage Privacy Settings

The default setting for any new social media account is ‘public.’ This designation means that anyone can see anything posted, and somebody doing a Google search for your name could bring up the post.

Popular settings are private, friends only, or custom. Think carefully about your intended audience.

4. Approve All Tags

Friends love to tag each other, which is one of the social media’s many benefits. However, not everyone wants the world to know what they’re doing at any given time.

Most social media apps have an option for the person to allow or reject a post that includes them.

5. Don’t Automatically Accept Friend Requests

Many people like to build their friend lists on social media platforms, but there is a danger.

Accepting a request from a stranger could open the door to the site being hacked. Always check the profile of the person making the request; if it’s brand new with only a profile picture and nothing else, it may be a bot.

If a request comes through from someone who’s already a friend, it could mean they’ve been hacked. Before accepting it, contact them via another medium to confirm the new page is legitimate.

6. Think Before You Post

Before clicking the ‘post’ button, ask the question, ‘Would my grandmother like this?’ If the answer is ‘no,’ reconsider it.

Many people believe once something is deleted from the internet, that’s the end of it. Sadly, this isn’t true; things can be recovered.

Future employers may discover images and comments that paint a person in an unflattering light, so make wise choices.

‘Check-in’ is a popular feature on many social media apps. While it’s fun to let everyone know where you are, it also tells others with bad intentions.

For example, checking into a shopping mall can let a stalker know where to find you. Alternatively, it can also let burglars know you’re not currently home.

Most smartphone cameras have a GPS function that stamps the image with the date, time, and location. A photo can give that data away even if you don’t use the ‘check in’ function.

Take the Time to Get Protected

As hackers get better at accessing people’s social media accounts, users can take steps to limit the chance of something happening.

Always be sure that the pages are being viewed on a secure network. Use strong passwords that aren’t easy to guess, and manage the settings early to decide who can access what.

Be vigilant about being tagged and accepting random friend requests. Think carefully about what gets posted, when, and from where.

Do these things, and there’s a fair chance a hacker will move on to an easier target.

Read Also:

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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This Is Why Social Media Is Essential in the B2B Sales Process

Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate. And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical. In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors. Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience. That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills. Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels. Why is social media so important? Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media. According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing. As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales. If you want to increase your B2B sales, you need to use the following social media platforms: Facebook Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers. LinkedIn As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments. Twitter Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn. You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers. Benefits of social media marketing for B2B sales To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing. - Firstly, it builds brand awareness and visibility. - It serves as an effective distribution channel for your business’ ideas, content and offers. - You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates. - Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers. - Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business. - Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates. - Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content. - You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions. - Social media is perfect for B2B loyalty rewards programs and customer care. Challenges of B2B social media marketing There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media. When in Rome… If consumers use social media for connection and entertainment, your message needs to address these requirements. In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow. This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it. Being present 24/7 When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help. The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising. For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly. Cherishing your influencers Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign. To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects. Getting serious about selling on social media Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business. To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world. The elusive ROI Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field. To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move. It is all about timing. With the right timing, you can sell everything, even ice to Eskimos. The future of B2B sales Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends. The buying process will become easier In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience. Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available. The focus will shift to long-term customer value Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process. In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs. Data and analytics will play a major role in creating customer value The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through: - science and sales - AI and the virtual experience - sales and the social business In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms. Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes. How to Sell More on Social Media Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales. Here are the five useful tips on how to sell more and better on social media. Choose the right social network(s) Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors: - your niche - your audience - your goals For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014). This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand. Remember – no business jargon on Facebook or crazy memes on LinkedIn. Be active on LinkedIn Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it. To shine on LinkedIn, you will have to be very active. This means that you should: - use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up - join and participate in LinkedIn groups to build your network and referrals - connect with potential customers to start conversations Contribute to existing conversations This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value. The best way to do this is Twitter and its search function, but you can use other networks too. Share relevant content More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content. This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on. In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers. Use the right tools Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time. Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns. Wrapping up : Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process. This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns. But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination. Read Also : Social Media Marketing: Six Trends To Keep Your Eyes On Social Media Marketing Role In Technology

How To Find Best Podcast Topics Ideas In 2021

Podcasting is a trending concept, although not a new one. However, 2020 gave a surge to the international podcasting industry. Podcast statistics state that from 2019 to 2020, about 100 million Americans have listened to at least one podcast per month. It is thus evident that the popularity of podcasts has been increasing over recent years. With the expansion of internet services and changes in tastes and preferences, the number of loyal podcast listeners is growing steadily. The people from the 18-24 age group listen to podcasts more than any other age category. It is thus crucial to understand how to stay ahead of your competitors in terms of podcast topics. Therefore, this guide would focus on the ways of finding the best podcast topics in 2021. What Are Podcast Topics, And Why Are They Important? A podcast is a section-wise series of digital audio files. It consists of spoken words as well. Furthermore, users can download it to their devices for ease of listening. Podcasting services and streaming platforms provide collaborative waves to regulate usage traffic across different sources. Podcasts are cost-effective and time-efficient mediums of communication. They have utter social importance as the listeners dive into trendy, insightful, and message-oriented topics. Some podcasts offer articles also in smaller bytes, perfect to listen to in busy daily schedules. , Mostly, podcasts are themed around a specific topic. Then, the hosts talk about the issues in different episodes. Nonetheless, the discussion is limited to the central topic only and considers several related or sub-topics. Podcast topics are essential to keep the discussion relevant. Moreover, the host may ignore the time limitation if there is no specific theme. Therefore, to make the discussion strategic, time-bound, and logical, the hosts must follow a particular topic from their niche. How To Find Best Podcast Topics in 2021? Creating fresh podcast ideas daily or weekly is tedious. This gives nothing to the podcast creators but stress. Here are some tools and tips through which you can create unique and good podcast topics regularly. 1. Examine The Question That Your Audiences Are Asking Observe the question answers and discussions minutely from several forums. In addition, collect the frequently asked questions from multiple E-Commerce sites. Now you can tally those with your available relevant podcast topics to choose yours. For instance, you can check the related themes tab to explore the wide range of associated questions. It will help you to think independently, thereby enhancing your creative podcast ideas. 2. Know The Engaging Content Pieces In its actual terms, social engagement indicates the success of content. To optimize your content ideas, you can deep dive into leading content based on trending topics. Ensure that the contents that you are exploring are within your niche. Different content analyzer tools in the market offer a wide range of features. These include: Identifying the most engaging content within a certain period Spot the most popular shades of content in various sub-sectors Filter content by infographics, videos, content methodology, etc. Filter contents prepared by leading marketers 3. Understand The Trends In Twitter Twitter is an excellent tool for keeping up with current events. Whenever I'm communicating with followers on Twitter, I prefer using Tweetdeck to keep popular hashtags and trends handy. All the Twitter trends appearing in your feed are customized as per your search pattern and interests. Hence, there are high probabilities that you would discover the important things there. If you wish to add a trending column, tap the ‘+’ icon on the left-hand side and choose ‘Trending.’ 4. Analyse The Google Trends Emerging podcasters often feel lost or anxious due to a lack of creative podcast ideas. An ideal option for them is to check Google Trends to get new ideas. One of the best sections is ‘Related Queries’ that many people are not aware of. This section lists all the trending podcast content ideas arranged in increasing order in terms of the search frequencies over a specific time. You will gain immense podcast topics by surfing these, which would optimize your overall confidence. 5. Have A Look At Quora Quora is an incredible platform to look for trending podcast topics adhering to the choices of your audiences. By exploring the ‘Related Questions’ column at Quora, you will be able to discover a wide range of creative content ideas that remain unexplored to date. In addition to this, it is possible to keep track of the active contributors in Quora. Thus, you can take a look at the answers posted by them to get a broad idea of topics in your niche. Apart from these, it is a brilliant way to come across more professionals to invite to your upcoming podcast shows or interviews. Such experts are mainly the storehouse of ideas. With extensive experience in this field, they have a heap of tricks to find creative podcast topics every time. Quora will bring you closer to them, and you can learn some more worthy hacks of developing crispy podcast content ideas. In this way, you can increase your connections, therefore, boosting more value to your podcast. The Bottom Line Creating the best topics for a podcast is not as easy as it seems. First, you need to invest quality time to find out which topic is best suitable to engage your audience in an innovative way. To make the entire process smooth, conduct virtual or face-to-face meetings with your co-stage partners, friends, or other podcast professionals. You may receive many podcast topics, popular podcast topics, and podcast content ideas from them. Lastly, remember that dedication and practice together bring perfection. Search for new creative podcast ideas and podcast topics every day until you develop a spreadsheet of the best ideas. To be very honest, it will take months to happen, but with experience and perseverance, you will achieve success. More Resources How To Post On Reddit? A Step By Step Guide 10 Instagram-Worthy Hens Party Ideas-Without Losing Your Mind Why Businesses Should Invest In Backblaze’s Cloud Storage?

Best 5 Instagram Marketing Tools You Should Be Using

No one would like to be left behind and it is undoubted that business has to be on social media. You may be off Twitter and Facebook but are you on Instagram? Instagram is not for photographers and teens only because it has Instagram marketing tools that will help your business grow. There is so much going around on Instagram and you do not want to waste time learning this platform. Use this write-up to learn more about its tools. 5 Instagram Marketing Tools : 1. Social insight : Social insight is among Instagram marketing tools which run a deep analysis of the account. It is easy to follow the engagement, interactions, and growth of the account. The main feature helps you estimate the required posting time and gain data on followers. You can also see info on average engagement. Additionally, this is more than a business account as this feature allows you to connect with others and compare their analytics. This is a promising tool that business owners use. 2. Repost : Repost is one of the most essential Instagram tools for sharing user-generated content. When you do this, you show customers that you are appreciating them and their opinion. This tool is easy to use because you just need to click and share content while acknowledging the creator. This tool enables you to bookmark videos and photos you would like to report. It becomes possible to find photos by typing the username or hashtag and reposting by one button. This tool contributes to strengthening business relations with clients. 3. Instagram business blog : Of late, Instagram has announced the launching of the business blog. This tool will be used as a resource for business so as to contribute to other companies’ success. According to Gramlike, you need to visit the blog to get the required info on the offers of this tool. You need to keep updated with news from the company and learn the way this tool is effectively used. Also, try finding out what other accounts of businesses are doing. Statistics of Instagram marketing show that forty-eight percent of brands have accounts and this includes almost all top one hundred brands. This indicates that Instagram competition is fierce and you need all the Instagram marketing tools to be on top. Nobody knows Instagram better than Instagram. 4. Boomerang : Boomerang is yet another tool for video creation that appeals to the audience. Possessing a strategy that develops involves engaging the audience in the best way. You have to speak their language. According to liquid creativity, videos of the boomerang are a crucial section of the language. You can use it for purposes of filming videos on one second. The nice thing is that you do not need so much time as there is no need of audio. There is no need of working on dialogues. Capture the best moments behind scenes and make interesting videos about the product. A second can always be the difference. 5. Later : A free plan is available. It provides thirty posts per month, one user, and one social profile. This is one of the Instagram marketing tools called the Linkin bio that makes it easy to shop Instagram feed. The Linkin bio is a landing page resembling Instagram feed and displays posts as clickable images. It is possible to access videos, photos, and accounts in later and have several media libraries; therefore, you do not have to share videos and photos with team members and Instagram accounts. It becomes possible to manage several accounts in the business plans. You can just have managers in teams to approve content and contributors and team members submitting media. Conclusion : It is fortunate to note that Instagram has edited its stance when it comes to Instagram marketing tools when it comes to scheduling. You will realize that these tools supporting scheduling also support direct Instagram publishing, and others help in boosting presence on social media. Read Also : 5 Marketing Tips To Help Grow Your Business On Instagram Getting Familiar With The Types Of Instagram Contests Why Every Business Needs Digital Marketing

How To Protect Yourself On Social Media?

1. Check Your Connection Is Safe

2. Use a Creative Password

3. Manage Privacy Settings

4. Approve All Tags

5. Don’t Automatically Accept Friend Requests

6. Think Before You Post

Take the Time to Get Protected

Instagram Marketing Mistakes That May Get You Unfollowed

Get Rid Of Boring Instagram Theme: Learn How To Change Theme On Instagram!

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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This Is Why Social Media Is Essential in the B2B Sales Process

How To Find Best Podcast Topics Ideas In 2021

Best 5 Instagram Marketing Tools You Should Be Using

How To Protect Yourself On Social Media?

7 Ways to Protect Your Social Media Presence

1. Check Your Connection Is Safe

2. Use a Creative Password

3. Manage Privacy Settings

4. Approve All Tags

5. Don’t Automatically Accept Friend Requests

6. Think Before You Post

7. Don’t, or Delay Sharing Location Data

Take the Time to Get Protected

Share this Article

Instagram Marketing Mistakes That May Get You Unfollowed

Get Rid Of Boring Instagram Theme: Learn How To Change Theme On Instagram!

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Popular

Follow Us

Recent

Related