Instagram Marketing Mistakes That May Get You Unfollowed

Published on: 30 January 2023 Last Updated on: 28 August 2023

Instagram took only a year and a half to report more than 1 billion active users. Instagram is known to be the most visual of all platforms, and it plays a vital role in the success of small businesses. Instagrammers and consumers visit the platform to comment, like, and engage with established and growing brands like yours.

As a brand, besides posting engaging content, you should also use an Instagram growth service to gain organic followers. According to recent studies, Instagram has been shown to have more engagement than Facebook and Twitter.

Because of this, Instagram is considered a viable social platform for your marketing. However, there are mistakes that a lot of brands make on their accounts which leads to fewer followers and reduced engagement. Here are some Instagram marketing mistakes to avoid.

Top 5 Instagram Marketing Mistakes To Avoid

1. Lack of Goals

If you haven’t set up your Instagram or brand goals, you don’t have a plan, which means you have no direction. Lack of focus means zero consistency which is a turn-off to your followers. Consistency helps in building trust with your customers.

Additionally, if you don’t have clear goals, it shows you don’t know what you want from your followers. And your followers will not understand what you require from them, leading to a disconnect that may get you unfollowed. Without a certain goal, even if you plan to buy Instagram accounts in bulk to enhance your engagement won’t help you anyway. Therefore, outline your goals before starting your Instagram account. For example, do you want brand exposure or boost sales?

2. Duplicating Content

Instagrammers are quick to unfollow accounts that constantly post duplicated pictures and videos. While there might be a good reason to repost a photo or video occasionally, it’s good that you keep that to a minimum.

Research shows that Instagram users can quickly unfollow and stop interacting with your page, products, or services if you don’t have unique or engaging content. Therefore, mix your content up by adding memes, quotes, or videos.

3. Lack of Engagement

Most consumers abandon brands due to poor customer service. You will lose out if you fail to engage with your Instagram followers. Your followers support you by liking your brand and commenting on your posts. Ignoring their comments by not replying or liking them will make you look disinterested and neglectful. Improve your customer relationship by engaging and communicating with your consumers, and take at least thirty minutes daily to reply to some of these comments.

4. Misusing Hashtags

One can easily misuse hashtags on Instagram or mislabel posts with the wrong hashtags. Having promotional hashtags is a way to create awareness of your brand. However, there are several rules you should consider before using your choice of hashtags. While Instagram allows up to thirty hashtags per post, you shouldn’t bombard your posts with tens of hashtags as it can overload your marketing strategy.

Similarly, you should be careful not to put too few hashtags. According to the ultimate guide to hashtags, using eleven of them in a post will give you an interaction of about 80% compared to those that only use two hashtags per post.

5. Ignoring the Latest Trends

Social media trends aren’t just for influencers and Gen Z. As a brand, you should be aware of Instagram trends and use them in a way that is true to your products or services. However, this doesn’t mean you must join every trend. Find those that best fit your brand’s image and then create videos and reels in line with the trends.

Conclusion

Instagram is easy to navigate. However, when it comes to the marketing part, it can be a hard nut to crack. You can use the platform to generate traffic to your website, build a loyal audience, and grow your followers and brand. By avoiding the above mistakes, you can improve your page and increase your chances of gaining more followers.

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Uncover the Benefits of Partnering with a Social Media Agency in Malaysia

Local businesses large and small, and even international players looking to grow their reach, can benefit from working with a professional social media agency in Malaysia. The Malaysian market has fully accepted social media, with over 71% of internet users owning a social media account. With more and more Malaysians getting online, now is an excellent time to improve your marketing on social media. Alas, simply posting on your social media page from your brand’s account is not enough to effectively penetrate your target market; many brands have learned this the hard way and wasted valuable time and money. Being successful at social media marketing requires an understanding of how each platform works and how each local market behaves. Here are a few ways simple a social media agency in Malaysia can benefit your business. Understanding the Local Market Consumer behavior always varies within markets, segments, demographics, and beyond. Without base knowledge of the market you are entering or the consumers you are targeting, a marketing strategy will present like a shot in the dark. For example, your target consumer base may prefer to use Facebook over Instagram, yet without that prior knowledge, you are likely to waste resources trying to promote on the wrong platform. Since Malaysian’s use of social media is not homogenous, let experts from a social media agency in Malaysia direct you to the optimal channels. Launching the Right Campaign Designing a social media marketing campaign is very nuanced and requires the right direction and content to support the objective. Agencies provide their clients with the added benefit of access to their team’s professional graphic designers, content writers, strategists, and more. They will help guide you on the right strategy, be it advertising, content creation, etc., and will create localized content intended for maximum reach. Analyzing and Optimizing Campaign Performance After launching a marketing campaign on your desired social media platform and with localized content, the next step is to measure its success. It may be a reality that your in-house marketing department does have sufficient experience with the technical know-how of each social media platform to properly analyze results and make strategic improvements. An agency has those experts on hand to break down the campaign analysis and will work with you to make improvements for the next campaign. They will generate detailed reports that track campaign performance for you to easily understand where your money is going as well. While you may consider an agency a third party, a professional agency will take ownership of your brand and continue to improve your brand’s performance in the market. Brands looking to expand to or grow in Malaysia will benefit greatly from utilizing social media marketing. Given the country’s diverse cultures and variety of behaviors, partnering with a social media agency in Malaysia will surely pay dividends. Read Also: Importance of Storytelling in Social Media Marketing 5 Unusual Social Media Tips That No One Will Know About Social Media Marketing role in Technology How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes?

How To Protect Yourself On Social Media?

Social media can be an excellent people finder tool if somebody wants to be found. The challenge is that it can also be a dangerous place. Many people don't realize that hackers use social media accounts to steal identities and perform other criminal tasks. Everybody should take it upon themselves to understand how to protect their information. 7 Ways to Protect Your Social Media Presence From checking your connection to having a strong password, choosing settings, and making intelligent decisions, here are the seven top ways to protect your social media presence. 1. Check Your Connection Is Safe Hackers can add malware or trojan horses to your account if your PC isn't protected by anti-virus protection. These innovative virus-like programs can steal your login details. Be mindful of accessing social media pages over a WiFi network in a coffee shop or internet cafe. It's easy for hackers to access sites via these open networks. 2. Use a Creative Password Some bots can guess passwords based on commonly used ones. Never use a person's date of birth or mother's maiden name, as they're easily worked out. A creative password that's harder to hack consists of lower and uppercase letters, numbers, and special characters, with no recognizable words. Consider a password security app that generates random passwords for each login. An extra level of protection is to enable two-factor authentication, for example, a site password and a one-time password (OTP) on your smartphone. 3. Manage Privacy Settings The default setting for any new social media account is 'public.' This designation means that anyone can see anything posted, and somebody doing a Google search for your name could bring up the post. Popular settings are private, friends only, or custom. Think carefully about your intended audience. 4. Approve All Tags Friends love to tag each other, which is one of the social media's many benefits. However, not everyone wants the world to know what they're doing at any given time. Most social media apps have an option for the person to allow or reject a post that includes them. 5. Don't Automatically Accept Friend Requests Many people like to build their friend lists on social media platforms, but there is a danger. Accepting a request from a stranger could open the door to the site being hacked. Always check the profile of the person making the request; if it's brand new with only a profile picture and nothing else, it may be a bot. If a request comes through from someone who's already a friend, it could mean they've been hacked. Before accepting it, contact them via another medium to confirm the new page is legitimate. 6. Think Before You Post Before clicking the 'post' button, ask the question, 'Would my grandmother like this?' If the answer is 'no,' reconsider it. Many people believe once something is deleted from the internet, that's the end of it. Sadly, this isn't true; things can be recovered. Future employers may discover images and comments that paint a person in an unflattering light, so make wise choices. 7. Don't, or Delay Sharing Location Data 'Check-in' is a popular feature on many social media apps. While it's fun to let everyone know where you are, it also tells others with bad intentions. For example, checking into a shopping mall can let a stalker know where to find you. Alternatively, it can also let burglars know you're not currently home. Most smartphone cameras have a GPS function that stamps the image with the date, time, and location. A photo can give that data away even if you don't use the 'check in' function. Take the Time to Get Protected As hackers get better at accessing people's social media accounts, users can take steps to limit the chance of something happening. Always be sure that the pages are being viewed on a secure network. Use strong passwords that aren't easy to guess, and manage the settings early to decide who can access what. Be vigilant about being tagged and accepting random friend requests. Think carefully about what gets posted, when, and from where. Do these things, and there's a fair chance a hacker will move on to an easier target. Read Also: The Most Common Reasons Why You Cannot Log In To a Website What Are Some Best Practices To Prevent Phishing Attacks? How To Prevent A Ransomware Attack

Social Media Marketing – A Life-Changing Strategy

A social media advertising strategy is all your steps and efforts to promote your brand or company on social media. Now the question arises why market on social media? Well, the answer is that this form of marketing has many benefits, including brand recognition, increased website traffic, and much more. You can create better awareness about your product or service through social media. Moreover, social media is a convenient way to reach your target audience. Businesses failing to imply this form of marketing surprisingly got some amazing progress. This article will summarize all the relevant information related to social media marketing, along with how it can be a life-changing strategy. Read this article to discover some potential benefits of it. Benefits Of Leveraging Social Media Marketing It’s important for your brand to get the attention of your target audience and clients. It can help you to build a larger following and a loyal customer inflow. Here are some of the potential benefits that can elevate your business progress. These are: Improvement In Brand Social media or SM marketing, when done in the right way, has a favorable effect on your brand. It can help humanize your business while fostering loyalty, respect, trust, and authority. You may increase the credibility and trustworthiness of your brand by publishing material that highlights the real people behind it and actual customers. A signature generator can make your work much easier and more convenient. People prefer genuineness. Your brand may distinguish out from the competition by putting the needs of its employees and customers first and living according to its core values. Your brand can greatly benefit from aligning ideas with deeds promoting activism and philanthropy. Better Consumer Service As Well As Satisfaction A major benefit of this form of digital marketing for small and medium-sized brands is that it offers you a straightforward channel for your audience. Furthermore, it enables real-time interaction with clients. This can have both positive and negative impacts on brands. Businesses using social media to provide feedback usually listens to what their target audience says and give accurate responses. Consumers may either compliment or criticize you in their posts and comments. Furthermore, how quickly and appropriately you answer might affect your brand's reputation. Businesses not paying enough attention to this channel of communication might appear insensitive to customers and irritate them, who usually put an end to support them. Studies The Competition By reading the social media posts of your competitors, you can learn where you need to improve and what not to do. This might assist you in getting a feel of the positioning of a product within the market or the trends they are focusing on. Take ownership of a coffee business as an example. The holiday season is almost approaching. Your sales have been slower than normal, you've noticed. Check social media to discover if similar businesses are selling coffee in seasonal mugs during winter. You can adapt the marketing techniques of social media you see and give them your special spin. You'll be able to simply check the number of likes, shares, and views a post receives on social media. Good ROI One of its main benefits is that it lets you grow a massive audience without having to spend a lot of money. Making a company profile on most sites is free, and while you can make use of things such as paid advertising, it's unnecessary. On the other hand, you might grow your customers as well as your reach by producing continuous content your desired audience finds useful. Enhances SEO The efforts you make at search engine optimization can also benefit from social media networks. There is a connection between your search engine rating and social media, even though your ranking is not directly impacted by the content you put on social media platforms. One of the advantages of social media is the ability to promote your material. More traffic and engagement result, both of which are encouraging user signals. Furthermore, it increases your prospects for building backlinks and increases the possibility that your profile will rank for specific search terms on its own. Boost Up Website Traffic Ideally, your social network post should direct visitors to your site, which is most likely where they will wind up. Consider your social media sales funnel. When people see your material on a social platform, they click on a link to visit your website for further information and, ideally, choose to buy from you there. Although e-commerce conversion is a completely different subject, social media marketing can at least draw visitors to your brand website. You need to go beyond self-promotion if you want to attract repeat clients. Your company website should be listed in your profile on all of your social media channels so that people can simply get more details about your enterprise. This will help you to drive more customers and clients. It ultimately boost your website traffic. Final Thoughts Social media marketing is one of the most beneficial tools to promote your brand. It is proving its importance in business in different ways. People are more appealed to by effective SM marketing strategies than any other way. Therefore, implying this life-changing strategy and improving your business's overall revenue and customer traffic is important We hope this article will provide you with all the relevant information related to social media marketing. Make sure to imply it to get all its benefits. Read also: Make Your Business Popular Online Social Media Marketing role in Technology How are Social media Playing a Role in career building?

Instagram Marketing Mistakes That May Get You Unfollowed