Is it possible for your brand to beat the brand new algorithm changes of Instagram?
Well, if you asked this question during the reverse-chronological period of the platform, we could’ve answered it pretty easily. However, now, in the era of curated content feed, it’s not possible to find an apt reply to this question.
Unlike the previous updates, the new updates are all about skyrocketing the organic reach of a brand or an Instagram user.
By beating the Instagram algorithm, of course. Here, in our guide, we have broken down how the Instagram algorithm works and the way to take care of it.
Let’s get started!
The Working Procedure Of Instagram
Before we begin talking about the current stature of the Instagram algorithm, let’s turn back the clock to 2016. During this year, Instagram proclaimed that it will focus on “the moment you care the most about.”
Hence, Facebook began prioritizing the “friends and family” while Instagram cared the most about fresh, timely posts relevant to your area of interest.
Currently, the Instagram algorithm focuses on six aspects. These are –
- Timeliness: The recent posts will appear at the higher sections of the news feed rather than the older ones.
- Interest: The type of content you generally look for after opening the homepage of the application.
- Frequency: How often do you open Instagram? The higher your activity level is on the app, the better it will be for your posts.
- Usage: The amount of time you spend on the application will also matter in the case of ranking your posts on the news feed.
- Relationship: Content from the accounts you have talked or commented on will be prioritized over everything else.
- Following: If you follow a massive number of people, it’ll be easier for you to see more posts on your newsfeed than anything else.
Related Resource: Instagram Advertising For Beginners
Beating The Instagram Algorithm – An Informative Guide
Beating the Instagram algorithm will not be easy at all. However, if you keep following the below-mentioned tips, you’ll fare much better than you were doing before. Here’s what you need to know about it.
- Upload high-quality, unique content that’s relevant to your niche. Make sure to add as much information as possible while uploading a video. Add in-video captions to help people who’re watching the same without sound.
- Focus on trending topics only. This way, it’ll be easier for you to attract people who are looking for these posts and prompt them to follow you. Make sure to follow your peers in your industry to find out the topics you want to talk about.
- Use hashtags. Tags are important to beat the Instagram algorithm, and we cannot stress this enough. With them, you can appear at the top of the search results and ensure that the right people find you out.
- Opt for infographics. The practice of adding normal images has become pretty bland in today’s Instagram. Hence, if you are considering delivering any information to your audience while maintaining the engagement status, make sure to opt for infographics.
- Select a theme and stick to it. For example, if you are using the “red” color, make sure to include the same evenly to create a sense of uniformity. It’ll also look much more aesthetic than using different colors altogether.
- Find the right time to post. Check when most of your target audience is coming online and upload your images during that period to increase the chance of interacting with others. In most cases, the time would be somewhere between 10 PM to 3 AM.
- Include a call to action on each of your posts. It can be something a little supportive like “follow us to get more posts like this!” or, a more docile approach, “please DM us to learn more!”
Related Resource: 6 Ways To Increase Real Instagram Followers Without Spending Money!
As mentioned before, beating the Instagram algorithm will not be an easy job. However, if you follow the rules we have explained, you will be able to perform much better than your rivals in the market.
In any case, if you still have any queries, make sure to tell us all about it in the comment section. We’ll help you out in any way we can.