Instagram Advertising For Beginners


28 January 2021


More and more businesses are using Instagram advertising to reach and engage with customers. Are you ready to hop on board?

Whether you plan on handling it yourself or working with an agent who provides Instagram advertising services, it’s important to understand what Instagram ads can do for you. Learn more on how ads benefits your business.

In this guide, we’ll cover:

  • Setting up your Instagram Ad account
  • Creating ad campaigns
  • Targeting a specific audience
  • Choosing the right ad format
  • Monitoring the success of your ads

But first, let’s chat about whether Instagram Advertising is actually right for your business.

Is Instagram Advertising right for me?

If you’re not sure if Instagrams ads will be profitable for you, ask yourself these questions:

What are my business goals?

Instagram tends to work best for businesses that want to build their brand, gather new customers, and convert people who have already made a connection with their business.

What is the nature of your business?

Instagram is an effective advertising platform for all kinds of businesses selling physical products or professional services. As a visual platform, strong brand imagery is crucial.

Who’s your target audience?

Although a wide range of people uses Instagram, the demographic is younger than Facebook users. Instagram’s advanced targeting features will help you narrow down your audience and reach the right people.

How to set up Instagram Ads

You’ll need two important things before you can start creating ads:

  1. Facebook Ads Manager account (since Instagram is owned by Facebook, you’ll be making all your ads through here)
  2. A business account on Instagram (only business accounts can run ads)

Now let’s dive into the good stuff. Making your ads.

In Facebook Ads Manager, you’ll be guided through a step-by-step process.


this is where you’ll choose your objective. What do you want the ad to achieve? It could be anything from getting more store visits, reaching a wide audience, or gaining lots of engagement.

Instagram breaks campaign goals into three sections: Awareness, Consideration, and Conversion

Ad Set 

here you’ll pick the finer details of how the ad will run. That includes who you target, how long the campaign will run for, how much you want to spend, and where the ad will show.

Ad Level 

now you can decide on what actually goes into your ad. The copy, the images, videos, colors, etc. It’s up to you to create ad content that is highly relevant and engaging for your audience.

How to target the right audience with Instagram Ads

The great thing about Instagram ads is that you get access to Facebook’s powerful targeting options.

That means you can target people based on location, gender, age, job title, relationship status, etc. You can also target based on interests such as yoga, camping, cat owners, etc.

Some cool Instagram targeting features include:


this feature lets you target people who like your page or friends of those people. You can even exclude people who like your page if you want to reach new customers.

Custom Audience

use this feature to reach people who have previously interacted with your business. E.g. visited your site, signed up for your newsletter, or watched your videos.

Lookalike Audience 

this feature helps you target people who haven’t interacted with your business before but are similar to people who have.

How much does Instagram advertising cost?

Instagram advertising is a form of Paid per Click (PPC) advertising. This means you pay every time someone performs a particular action on your ad or sees your ad – it all depends on the goals you set at the beginning of your campaign.

When setting your budget, there are two options:

Daily budget

set how much you want to spend per day the campaign is running.

Lifetime budget 

set how much you want to spend over the whole length of the campaign.

While you can start with a budget as low as $5 per day, you’ll want to come at your budget with a strategic approach. Think about your product, profit margins, and business objectives.

At the end of the day, you want to find the sweet spot that gets you the best return on investment (ROI).

Which ad formats perform best on Instagram?

Instagram offers a number of visual-based ad formats. The ideal one for your business will depend on the nature of your industry, your target audience, and the objectives you want to achieve.

Sometimes it takes testing out a few different formats to see what your audience responds well to.

Single Image Link Ad 

Simple and straight to the point. This ad format works well if you want to get one clear message to your audience.

Video Ad 

Show up to 60 seconds of video and captivate your audience with both visual and audio elements. Protip: adding captions can improve watch time.

Carousel Ad 

Show multiple images or videos and link to different pages on your website. This is a good format if you’ve got a lot to showcase.

Slideshow Ad 

Best for when you want to show multiple images. It’s automatic, so the user doesn’t have to slide through.

Story Add 

Want to reach people while they’re watching Instagram stories? This format lets you use photos, videos, or a combination of both.

How to monitor the success of your Instagram campaign

All the data about your campaign is collected in Facebook Ads Manager. Some of the most important metrics to look at are:


how many people saw your ad


how many clicks your ad received

Cost per action (CPA) 

how much you pay each time someone completes the desired action such as signing up for a newsletter or making a purchase

That’s cool and all, but what’s so important about monitoring your campaigns?

When you know the numbers, you can put more of your budget into the ads that are working and scrap the ones that aren’t. It’s all about optimizing your ads to drive up conversions and lower your CPA.

Over to you

If you’re just diving into the world of Instagram marketing, hopefully, you feel more confident having read this guide. Of course, there’s so much more to discuss – from utilizing hashtags to crafting a click worthy call-to-action and leveraging user generated content… But that’s for another day.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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New Platforms to Explore in Advertising this Year

Each year is treated by marketers as a time to shed old methods and adopt new ones. This past year saw major upheavals in online search algorithms and privacy standards (to name a few). For average customers, this means less of the same annoying “tricks” used for summoning consumer’s cash. Marketing developers will need to come up with new strategies based on winning the buyer’s trust. As e-commerce grows at an annual rate of 23%, the cost of digital advertisements will increase. These costs can be cut once marketers begin adopting revolutionary methods of ad placement. Listed below are just a few of the new platforms to explore in online advertising for 2019. New Platforms to Explore in Advertising this Year: Demand Side Platforms: Purchasing ads couldn’t get easier with Demand Side Platforms. DSPs use supply-side platforms to streamline bidding and posting. The ad’s impression information is sent to the SSP for processing where it’s then matched to the highest bid within their algorithm. Ad purchases take a few seconds; the same amount of time it takes to load a webpage. The program uses data such as demographics and visits counts for audience targeting. This ensures an ad will get only the highest exposure. Dashboards: Anyone with a YouTube page will notice the dashboard feature located in the “Creator Studio” section. This dashboard provides charts for the amount of time spent watching a video, the number of subscribers, and how many “Likes” and “Dislikes” it received. App developers have now been able to make this platform and make it a bit more streamlined. Companies, like Sprout Social, are creating customizable dashboards attuned to a business’s specific analytics. All current data can be collected and calculated to generate presentation-ready graphics. Certain features even allow you to synch these dashboards with multiple social media accounts. Wearables: In an age where refrigerators can be smart, even the accessories we wear can have internet capabilities. Wearable devices like smart watches make accessing data less complicated as we move about our daily activities. Marketing agencies are abuzz with various methods to introduce wearable device and programs. Wearable ads go hand in hand with blockchain technology. A block chain model can be used to authenticate user IDs and provide tokens to register them. Through the IDs, businesses will be able to track the user’s buying habits so online ads can be precisely placed and scheduled. These new features may even be used to gauge the customer’s personality traits. Transparency: News of hackers and trolls are causing consumers to hold off on accepting any offer from an online business. The more profitable a business is, the more it is held to the same light as government and relationships. That’s why it’s important to seek out transparent platforms for use. Transparency is a virtue that many potential customers are willing to spend the extra dollar on. Areas that customers demand transparency on include company values, practices, and policy or pricing changes. Honesty, when answering questions and admitting mistakes, is the best demonstration of transparency. Read Also: Who Are The Best Software Vendors Out There? 3 Things To Consider When Designing A Company Logo For Your Business

Craigslist Tijuana

Craigslist Tijuana: Everything You Need To Know In 2023!

Craigslist is a classified advertising platform that matches individuals who have items to buy or sell locally. This is one of the most popular websites where you can sell services, hire people, buy items, and advertise your business. The platform offers everything you need for your own sake. It has a short history in the US, dating back to the early 2000s. Tijuana is the westernmost city in Mexico and consequently in Latin America. What Is Craigslist Tijuana? South of California, in Mexico, is the border city of Tijuana. Avenida Revolución, the city's busy main boulevard, is dotted with lively bars and gift shops. With its dynamic mix of nationalities, active nightlife, wide variety of restaurants and bars, and seedy red-light district, Tijuana, which claims to be the "most crossed border in the world," offers a lot of what it takes to be a border town. Also, this is one of the reasons why a lot of people are often confused whether Tijuana is a part of the States or Mexico! Now, you might be thinking— what is Tijuana Craigslist? Well, you must have heard about Craigslist. An American website called publishes online classified ads. You can browse and publish ads in a variety of categories, including housing, employment, services, for sale, resumes, gigs, and so forth. On this contemporary classified ad forum, you can browse and publish local advertisements. The term Craigslist was given to this website because Craig founded it in 1995. This website started out as a community forum, but it quickly grew and is now one of the most well-known classified ad websites. The platform Craigslist Tijuana is a platform that is specifically made for the people of Tijuana. In this platform, you will find everything written in Spanish to help people search for something, a service or a job, in their own language. Tijuana Personal If you are planning to move to Tijuana with the help of Craigslist, then there are several factors that you need to consider. First, you need to understand the important differences between living in Tijuana and living in the other parts of the United States. Besides, this place shared a border with the United States. The place offers a lot of fun day trips from San Diego, but according to the sources, the place is not safe as murders take place every now and then. Tijuana Places For Sale On Craigslist Craigslist Tijuana offers several postings for both sellers and buyers. It’s a beautiful and quiet place that has a slower pace of life. However, the place is much friendlier, and you can enjoy the beautiful nature. On the other hand, Tijuana is not an affordable place to live in but it does not mean that you will not find low-budget vacations there. The place has world-famous marimba bands, shopping, high-end junk food, and much more.  This place is one of the most desired destinations for individuals seeking refuge from the US. You need to search the price for everything on Craigslist Tijuana. Otherwise, the people of Tijuana will take benefit from you.  Tijuana Apartments For Rent On Craigslist Ensure that you have all the documents in order before moving to Tijuana. You should know all kinds of healthcare plans while you are there. This can vary according to your residency status. Craigslist Tijuana is one of the best platforms where you can everything you want. There are many apartments listed on this website, and you can get them in no time.  Tijuana Jobs On Craigslist Moving to Tijuana can be overwhelming but risky as well. There are both positive and negative factors living in Tijuana, and you need to consider both. Jobs are always available on the Craigslist Tijuana platform, but you need to search carefully and consider the distance as well. You will find all kinds of jobs on this website, but you must qualify for the post. Hence, this is the best platform to find a job in Tijuana if you are willing to shift to this place at present or in the future. Frequently Asked Questions (FAQs):- We hope that most of your questions have been answered by this point in the article, which is practically at its conclusion. Nevertheless, the following are some of the queries that readers regarding frequently ask. To learn more, you might wish to look through these. Q1. How Does Craigslist Work to Post Jobs? Ans: If you wish to post a job, you can do so by going to the craigslist page for your area. After that:⦿ Choose "post to classifieds."⦿ Choose the post type.⦿ Decide on a category.⦿ Add a heading.⦿ Incorporate the job description.⦿ Click the next button.⦿ To confirm and submit, click on it. Q2. How Much Does It Cost To Post A Job On Craigslist? Ans: job postings are typically free of charge. There are, however, some places and postings that need payment. Additionally, the cost to post something on Craigslist varies by region. Q3. When Does The Job Post Appear On Craigslist.Org? Ans: Your paid job advertisements on will go live twenty minutes after you submit them if you are the applicant. To view your submission, you might want to wait a few minutes, refresh the page, or log in once more. What To Know Before Moving To Tijuana? Tijuana does not have the political stability and cultural authenticity that you will find in other places. This place is Mexico’s 6th largest city in the world and also the most dangerous one. According to the reports, there are around 134 murders per one lakh people. Tijuana has been marked as the most violent city in the world. Thus, this place is safe only if you are not involved in any drug trade. Putting It All Together There is an extensive amount of information on Craigslist Tijuana. You just need to consider the correct details and then take the decision to shift. The above-listed data will make your concept clear, and let me know in the comment section below if you have any queries regarding the same.  Read Also: Craigslist Nashville - All You Need To Know New Jersey Craigslist - 10 Strangest Free Items Posted Craigslist Seattle - Weirdest Things You Can Buy

Flail Mower

What to Look for When Buying A Flail Mower

Thanks to technology, farm, and landscape management have been made better. Green areas and landscape management equipment like flail mowers have eliminated the need for human labor, increased efficiency, made work faster, and saved farm management costs. As much as there are these benefits to enjoy, it is critical to find the right equipment. Lest you might end up with a product that cannot work on your landscape, and cost you a lot in maintenance, among many other limitations. A good flail mower will work on any type of vegetation, produce a net job, help in preserving soil nutrients and minimize accidents caused by projectiles. That is why you should consider the following before purchasing a flail mower. Here are What to Look for When Buying A Flail Mower: 1. The manufacturer The quality of the flail mower you buy highly depends on its manufacturer. PERAZZO Srl. has been in the manufacturing farm machinery business for over six decades. They have been present every step of the way in the development of farm technology, and they know what the consumers need. They have been very relentless in research and innovation to discover technology and equipment that can bring about sustainability in farming practices. By reading PERUZZO flail mower reviews, you will get insights into the experience consumers have with this manufacturer's products. It is a consideration you need to make, even when buying from any other manufacturer. Reviews tell a lot about the quality of the products. If you do not want disappointments, purchase a mower from manufacturers with a track record of satisfying consumer expectations. 2. Weight and resistance You should not pay a blind eye to the weight and resilience of a flail mower. It needs to be compatible with the towing capacity of your tractor. Different models of flail mowers come with different weights. If you choose a mower that exceeds your tractor's capacity, it may not be able to work. More so, it will cause excessive wear to your tractor, which can be costly to repair. Before you go shopping, have accurate information on your tractor's towing capacity: it will help you choose the right mower. 3. Knife count This will determine the completeness of the job of the flail mower. A high knife count will result in linear cuts and less clean up to do after clearing the landscape. A flail mower with a higher knife count does mulching, which also goes a long way in preserving the health of your farm’s soil. A high knife count will give the mower enough power to work on thick vegetation without wearing out. 4. Height adjustment Look for the height adjustment features of the flail mower if you want to enjoy flexibility in choosing the level of cut. Note that a mower that brushes too low can have detrimental effects on the soil. It can cause soil disturbance, which results in soil erosion. More so, it can encourage the infestation of insects and increased growth, which will be a problem for landscape management. To be safe, consider purchasing a mower, which can be adjusted to a desirable height, that neither cuts to low or too high. This will ensure that the soil is protected and you do not have to mow too often. 5. Width The width of the flail mower will determine the degree of clearance. If you have an open and big field, you might want the job to be done fast. In this case, a wide flail mower will be ideal as it will clear a bigger area within a short time. However, if the landscape consists of trees and other obstacles, you will need a mower that is not too wide and say that four-foot clearance would be ideal. When choosing a flail mower, it is essential to look at the five things listed above. The brand will determine the reliability of the equipment. Buying a mower from a trusted and experienced manufacturer means fewer problems when handling the machinery. The clearance, weight, and the availability of height adjustment features also must not be ignored. With all of these in mind, you should be able to get a flail mower that can meet your landscape management needs. Read Also: What Industries Use Excavators? What to Consider When Buying Heavy Duty Truck Alignment Equipment Lifting and Rigging Equipment—Your Hardware Guide