How To Use Google Ads To Your Advantage

Published on: 19 March 2021 Last Updated on: 14 October 2024

Whether you’re an experienced business owner or a newbie interested in raising brand awareness, it’s time to learn how to use Google Ads to your Advantage.

First Of All, Let’s Define What Google Ads Is

Google Ads is an online advertising platform. It allows companies to pay for ads that will appear on Google’s Search Engine Results Pages (SERPs). By using the service, businesses ensure their ads will get in front of the desired audience. Now, do you know what a PPC is? It means pay-per-click. Every time a user clicks on your ad, you pay a fee.

The difference between PPC and Search Engine Optimisation (SEO) is in the speed of delivering results. Experience has shown that if you only rely on SEO, it may take months before your content appears in SERPs’ prime positions. On the other hand, PPC usually gives more immediate results. Of course, optimization is the key. Well-optimized ads can quickly appear above the organic search results.

Is It Hard To Use Google Ads?

Learning the basics of Google Ads is pretty straightforward. It only requires patience and consistency. Perfection takes time. People spend years creating the right concepts and incorporating them into their marketing strategies. Of course, Google Ads offers advanced features, but don’t put pressure on yourself; you’ll have the time to use them.

Keywords Are The Foundation Of Google Ads

Keywords are the words people type when searching for a particular product/service, seeking a solution to some problem, or having questions regarding, well, pretty much anything. Therefore, once you start creating a Google Ads campaign, make sure to create a list of keywords relevant to your business.

Two factors determine whether your ad will win the prime position on SERPs :

Bidding —The great thing about Google Ads is that you can limit how much you want to pay when a user clicks on your ad. This way, you’ll prevent unnecessary costs. But, there’s a catch — competitors. Remember, your competition will bid on the same keywords, and the higher you bid, the more likely your ad will appear instead of your competitor’s.
“Ad Rank” — Another vital component is Google’s “Ad Rank” metric, based on ad quality and search context.

Advantages Of Using Google Ads

Paid ads on Google are a great way to get to the desired audience. However, that same audience shows animosity towards them. Still, one of the burning questions is, can the audience recognize when an ad is paid? A survey done by Deyan Darketing shows most respondents never recognize paid ads in search, a testament to the years of experience Google has in this domain.

Google Ads is quite a beneficial platform from a business point of view. Here’s why:

PPC delivers fast results: and those who use it may expect almost an immediate increase in traffic to their websites.
Google Ads can help you outperform the competition: Revising Google Ads reports give you insights if another business is outranking you on Google. To avoid unpleasant scenarios, you can set up target outranking automated bidding, giving Google Ads permission to lower or raise your bids, putting your ad in front of competitors’.
Remarketing: allows businesses to show ads to users who have already been on your website’s key pages. Serving ads to an interested audience increases the CTR (click-through-rate) and drives more traffic to your website.
Google Ads offers valuable data: businesses use to adapt and improve marketing strategies. Information such as high-quality keywords and who clicked on your ad help advertisers make the right decisions regarding campaigns.
Google Ads helps you increase brand awareness: Over two million websites, apps, and videos are on the Google Display Network, bringing more than 90% of internet users worldwide.

It’s Time To Establish How To Use Google Ads: Five Key Steps To Success

It may sound daunting, but using Google’s advertising platform is not rocket science. Give yourself time to learn, and before you know it, you will reap the fruits of success.

Step 1: Create A Google Ads Account

Creating a Google Ads account is relatively straightforward. Simply go to the Google Ads homepage and follow the steps for registration.

Step 2: Define A Budget Plan

Google Ads allows you to limit the amount of money you’ll spend for bids on target keywords. All you should do is make a list of valuable yet affordable keywords and set a daily limit for each one.

Step 3: Establish Your Goals

It’s revision time. Why do you want to use Google Ads? Do you want to drive traffic or raise brand awareness? Maybe both? Whatever the reason is, remember, the absence of a goal is a serious obstacle on your road to success.

Step 4: Choose Your Fighter- A Winning Type Of Campaign

To all the beginners out there: the ‘Search Network Only’ option is the most useful to start a PPC campaign. Also, don’t forget to name your campaign. This step will help you track your results and keep everything in order.

Step 5: Determine Your Target Audience

Once you determine your target audience, it will be much easier to create relevant content. The goal is to attract people who have interests similar to your products or services. Once a user types your target keywords, your ad will appear, driving more traffic to your website.

It’s time to make ads. Create an ad that’s relevant yet persuasive. It should have a unique headline and also be catchy. The final tip: Think about the URL. Remember, the display URL is the one you want users to remember so make sure it’s not overly long or complicated.

Is Google Ads Suitable for My Business?

It’s safe to say Google Ads is a platform for almost every type of business. It is created to meet different budgets and goals and provide a variety of marketing solutions. Word of mouth is probably the best way to promote someone’s business, but Google Ads is undoubtedly the second-best.

The Power of Local Service Ads?

While traditional Google Ads are a fantastic tool for most businesses, there’s an emerging trend specifically designed for local service providers.

Google Local Service Ads (LSAs). LSAs are a game-changer for businesses that rely on local customers, such as plumbers, electricians, or HVAC technicians.

What sets LSAs apart?

Unlike regular Google Ads, you don’t pay per click. Rather, you only pay when a potential customer contacts you directly through the ad.

This means you’re not wasting money on people simply browsing; you’re getting leads from those ready to make a purchase or book your service. Plus, these ads show up at the very top of search results, even above PPC ads, increasing your visibility.

Why LSAs Matter?

In today’s competitive world, local businesses need every advantage they can get to stand out.

This is where LSAs come in!

LSAs provide trust signals like Google Guaranteed badges, which can help increase credibility. If your business serves a specific geographic area, not utilizing LSAs might mean missing out on potential customers who are actively looking for your services.

How to Get Started with LSAs

Signing up for Local Service Ads is simple. Head to the Local Services platform, enter your business information and choose the services you offer.

From there, set your weekly budget, and you’re ready to go. The best part? You don’t pay for clicks; you only pay qualified leads.

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Get Rid Of Boring Instagram Theme: Learn How To Change Theme On Instagram!

Are you searching for the answer to “how to change theme on Instagram?” If your answer is yes, then there is good news! You have reached the end of your search. Instagram is one of the most used social media platforms on the internet at present. With more than a billion users who use this social media app every day, it is only obvious that the platform keeps releasing several new features from time to time to keep the years engaged and interested. One of the best ways in which you can personalize the experience of using Instagram is by changing the theme of the app. In case you want to know how to do that, you will find this article to be of help. Keep reading this blog till the end to learn more about how to change theme on Instagram in 2023… How To Change Theme On Instagram? Instagram is a platform that keeps rolling out new features from time to time to make the user experience much better. When it comes to the theme of your Instagram account, there are two options available— the light mode or light theme and the dark mode or dark theme. By default, the theme of the platform is set to light theme or light mode. However, you can change it if you wish to. If you want to know how to switch the themes on Instagram, you have reached the right place. Keep scrolling to find the answer… How To Switch From Light Mode To Dark Mode On Instagram? As I have already mentioned before, the default theme of the Instagram app is set to light mode. You can go from light to dark when and as per your wish by following some really simple steps. Here are the steps that you need to follow to change the theme of the Instagram account from light mode to dark mode: Open your Instagram account Click on your profile picture, which is located at the bottom-right corner of the screen, to go to your Account Click on the three horizontal lines that are located at the top-right corner of the screen Tap on the Settings option Click on the Theme option that is located at the end of the list From the Set Theme menu, click on Dark. You have now successfully changed the theme of your Instagram account. How To Switch From Dark Mode To Light Mode On Instagram? If you are using the Dark Theme on Instagram and want to try to shift to Light Theme, I have you covered. The way to switch from dark mode to light mode is as easy as turning on the switch in a room. All you need to do is follow a set of instructions. Here are the steps that you need to follow to change the theme of the Instagram account from dark mode to light mode: Open your Instagram account Click on your profile picture, which is located at the bottom-right corner of the screen, to go to your Account Click on the three horizontal lines that are located at the top-right corner of the screen Tap on the Settings option Click on the Theme option that is located at the end of the list From the Set Theme menu, click on Light. You have now successfully changed the theme of the platform back to the light mode or the default mode. How To Change Theme On Instagram Chat? Did you think that changing the theme of the Instagram app is the only thing that you can do on the social media app? Well, that is not the case! If you have the updated version or the latest version of the Instagram app, you can easily change the theme of the individual Instagram chat rooms. While the classic dark mode or light mode of the app’s DM window is the most popular. A lot of people try to personalize the experience by changing the chat themes when talking to individuals on the platform. With the new Instagram feature and if you have the updated version of the app, you can now not only change the color of the specific chat rooms but also set an all-new theme to the same. Want to know how to change chat theme on Instagram? Here are the steps that you need to follow if you wish to have a new theme for the chat rooms on Instagram DMS: Open your Instagram account Open the DM section by clicking on the icon at the top-right corner of the screen Search for the account that you want to change the chat theme of Click on the username of the account In the Details section, go to Chat Settings Click on the Theme option Click on the option that you want to make the new theme of the chat room. That is all! You have now been able to change the theme of the Instagram chats. When you wish to change the theme again, you can repeat the steps to select a new theme. Wrapping It Up! In case you were searching for the answer to “how to change theme on Instagram. ” I hope that this article has been of help to you. If there are any other queries related to the same, kindly feel free to let me know by commenting on the box at the bottom of the page. Read Also: 6 Best Practices When Buying Instagram Followers 5 Marketing Tips to Help Grow Your Business on Instagram Instagram Marketing Mistakes That May Get You Unfollowed

Social Media Marketing: Six Trends to Keep Your Eyes On

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it's time to "Go social or go home." Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness. If you're looking for the trends to keep your eyes on here are six trends in social media marketing: Brands going Life (Live-Streaming): People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience. Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn't attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming. According to the research it's found that more than 80% of people would prefer watching live videos rather than reading a blog post. Rule of Social media influencers & Micro-Influencer: Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products. No Organic reach? As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach. Are you investing in social media advertisements? If the answer is no, then it's time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain. Tell your story: Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of "Stories". So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual. Create Chatbots: If you've ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it's a chatbot program which is designed to interact with you. So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you've planned yet make sure to be on it. You might need one at some stage this year. Read also: Make Your Business Popular Online Social Media Marketing role in Technology How are Social media Playing a Role in career building?

6 Best Practices When Buying Instagram Followers

In today’s digital age, more and more people are using various social platforms, and tapping into that market can bring desirable results to your growing business. And among the popular platforms, today is Instagram. Setting up and launching a professional account and profile is one thing, but managing it and growing your following is another. Also, it’s essential to note that you need a significant number of followers to achieve a successful social media marketing campaign. After all, how can you promote your products and strengthen your brand effectively if nobody can see the content you’re posting? Fortunately, there are various ways to increase your following. Aside from word-of-mouth marketing, where your customers can recommend and refer you to people they know, growing your account organically, you can also buy Instagram followers. Perhaps, you’re a business owner or a marketing manager looking for ways to boost your company’s online visibility by buying followers. If that’s the case, this article can be for you. This post will outline some of the best practices when buying Instagram followers. 6 Best Practices For Buying Instagram Followers 1. Lay Down Your Plan Before embarking on the journey to buy Instagram followers, it’s advisable to take a step back and write down your goals first. Your goals should be geared towards why you require these services. What do you want to achieve? Knowing what you want to gain will help you vet third-party apps and service providers better. And more so, the goals will act as a checklist to ensure that your chosen provider meets all your business’s needs and requirements without any exception. As part of the planning process, set performance standards and metrics too. The standards you set will help you determine if the said app and service provider are meeting your needs after working with them for a while. Also, ensure that the standards are quantifiable for easier measuring. For instance, one could depict that by buying Instagram followers, you expect your lead generation to grow by 15% within four months. Should this not happen, make the necessary adjustments, including seeking another provider. 2. Choose A Suitable Provider Many providers sell Instagram followers; while some are viable, others are quacks. And as such, you must be careful in your selection process to ensure you get quality and working services. As you choose where to buy Instagram followers, it’s best to select one who has enough experience providing these services. The more years in the business, the more likely you’ll work with an expert. But, aside from the years they’ve been in the business, you should also look into their success rate. You can ask for the contact details of those who they’ve worked for in the past. You can call these clients and inquire about the provider’s proficiency and whether or not they reached their target. Furthermore, you can also check the review and feedback section on their website. Work with a provider with a good track record; you’ll be more or less assured of getting quality services and value for your money. 3. Consider Provider’s Support Services When working with a service provider, customer support is essential. You want to work with someone readily available to listen to your needs and concerns and address them promptly. Therefore, you need to assess your preferred provider’s customer service. Take note of their response rate; how fast do they pick up when you call them? Do you have to wait for several rings before they pick up your call? Utilizing Instagram followers for your business can take a downhill very fast; a lot could go wrong within a few seconds. The provider needs to be readily available to assess things and rectify things. It’s also advisable to work with a provider who offers 24/7/365 support, as social media knows no night, weekend, or holiday. 4. Avoid Being Carried Away By Low Prices In most cases, you’re likely looking to spend as little as possible on the services you’re seeking. While economical, however, when you put the cost as the main focus in your selection process, you might get low-quality services. As such, it’s best to compare the prices a provider offers to you and the services you’re getting; the two should go hand-in-hand. In no situation should you be paying for more, yet you’re receiving fewer services. On the other hand, some vendors might offer high prices, yet their services could be low-quality. Some may take advantage of the situation since, today, most clients are avoiding providers offering low prices; the high price is bait. Therefore, consider asking for quotes from several providers and compare the prices. With the comparison, you’ll have a better idea of how much it’ll cost you to buy Instagram followers. This can guide you better even as you consider other factors. 5. Focus On Quality Over Quantity You’re most likely buying Instagram followers to create brand awareness and gain visibility. And perhaps, you may be thinking that the more followers you get, the better; however, this isn't always the case. With the rise in the business of buying Instagram followers, some providers could sell fake followers to their clients. So, instead of real followers, they’re using bots that act as followers. Should you work with a provider that uses bots, Instagram management will likely ban your account. As a result, this could take you several steps back, if not to the drawing board. Using bots might seem tempting, but don’t fall for the trap. Go after quality, not quantity. Therefore, before settling on a given provider, ensure they use real followers. It’s rather to take a slow but sure journey than make it rapidly and make mistakes. 6. Consider Your Budget Once you’ve done the whole vetting process, it all goes down to costs. Can you afford the services? This is where your budget comes in; how much are you willing and able to pay for these services? Compare the price you’ll pay with your budget. It’s always good practice to stick within your budget; you don’t want to overspend and hurt other aspects of your business that require financing. In addition to your budget, it’s also advisable to inquire about the payment options available. For instance, is it monthly or bi-weekly? Be sure you can manage with the payment plan available. If you can afford to pay the fees every two weeks, go ahead; if you can only manage it monthly, choose one that adopts this option. Conclusion Buying Instagram followers as your marketing strategy can do wonders for your business if you do it right. This article discusses the best practices you should implement as you adopt the said marketing strategy. Considering them can help ensure you grow your Instagram account the right way, a way that won’t bring future issues. Read Also: Is Instagram Algorithm Easy To Beat? Picuki Reviews – Popular Instagram Editor & Viewer What Is The Zefoy App? – How To Get Free Followers & Likes On TikTok How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

How To Use Google Ads To Your Advantage

First Of All, Let’s Define What Google Ads Is

Is It Hard To Use Google Ads?

Keywords Are The Foundation Of Google Ads

Advantages Of Using Google Ads