How to Get More Traffic to Your Amazon Listings

by

01 August 2020

Marketing

Amazon Listings

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming.

We’ve compiled a guide to getting more traffic to your Amazon listings to help you out.

Get More Traffic

First Things First… Know Where You Stand

Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry.

There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours.

a) Competitor Analysis:

Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them.

Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition.

Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours?

b) Category Analysis:

Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful.

If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often.

c) Keyword Analysis:

After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions.

Keyword Analysis

You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products.

Easy Ways to Increase the Traffic to Your Amazon Listings

After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic.

1. Amazon SEO

SEO isn’t just a Google thing. After all, Amazon is also a huge search engine, and optimizing your listings will help them show up higher up the results.

Amazon rankings take into account a number of different factors, including keywords, how well your products sell, the number of reviews you have, and the quality of the content you have on your listings.

To optimize your listings start by:

  • Incorporating keywords into your product titles and descriptions
  • Showcasing high-quality images on your listings
  • Writing clear and concise product descriptions

2. Create High-Quality Content

Content marketing is one of the most effective ways to generate traffic to Amazon. This includes activities like writing blog posts, creating downloadables, and recording videos and other kinds of content to share with your audience.

Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”?

Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make and your posts will then direct them to your store.

3. Leverage Reviews

Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results.

Reviews are great for two reasons:

reviews

Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool.

4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages

Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products.

This is what a standard product listing looks like:

product listing

And this is what a product listing using Amazon’s Enhanced Brand Content Looks like:

As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals.

Here’s an example of an A+ Page in action:

A+ Page

5. Run Amazon PPC Ads

Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic).

Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages.

Here is an example of a Sponsored Product ad in the search results:

Sponsored Product ad

To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve.

6. Run Lightning Deals and Promote Your Products on Deal Sites

Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products.

Lightning Deals

Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings.

As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review. This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results.

7. Create Social Media Ad Campaigns

Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site.

Create campaigns with highly-targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products.

Lightning Deals

8. Social Media Marketing Without Ads

If you’re not ready to splash out on social media ads just yet or you want to add another spoke to your social media marketing wheel, you can always run organic social media campaigns.

Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increase visibility on your products.

It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with so you don’t get overwhelmed and spread yourself too thin. From there, you’ll be able to see which platforms resonate best with your buyers and where your products see the best success.

social media posting

9. Carry Out Email Marketing

If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution. With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds.

What’s more, you can regularly send links to products you think they’d enjoy boosting your traffic and product visibility.

10. Upsell On Your Best-Sellers

Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products.

This increases traffic across all of your products and gives you a chance to upsell, which means higher AOV and higher LTV.

Upsell

11. Affiliate Marketing

Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic.

Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them.

This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments.

Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads.

12. Influencer Marketing

Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.

Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal. Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, the trust is automatically transferred to any product recommendations they make.

Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic.

Get More Traffic to Your Products:

To get more sales, you need more traffic. You can’t put the horse before the cart. However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.

Read Also:

GetMeSeen & SEOGrowthEngine is an SEO service provider, trusted by 1000+ website owners globally. If you are looking for contextual backlinks from niche-specific blogs to build authority and drive referral traffic to your website, buy our 100% risk-free Guest Posting Services.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Marketing Automation Platforms

Top 10 Features to Have in Marketing Automation Platforms

When you start a business, you have something bigger plan in your mind and to execute it you go all possible means. But, depending entirely on the human-empowered workforce can slow down your ambition. But, we have something new and extraordinary kinds of stuff to tell you about. Yes, guessed it right. We are talking about marketing automation platforms. When you leave the crucial tasks on software such as managing marketing campaigning, email marketing, and others, it ensures success to your business while keeping your staffs free from all these complicated tasks so that they focus on other important things to increase sales. In this article, we will be talking about the top 10 important things that your marketing automation platforms integrated with CRM system software. Email Marketing: Email marketing is a crucial part of any business to customer engagement. CRM system helps you send mass emails on a scheduled time and you can make things possible in just setting up the system to complete the task. More than that, the marketing automation system offers professional grade email format that could be sent after a little modification. Contact Management: Accumulating a list of subscribers, filtering them out based on category and listing them, is a complicated task and finishing this always like winning the half of the battle. Your sales team get complete data of subscribers and even set up to the automation system to take follow-ups calls and emails. Social Media Automation: Sales representatives may have to spend an extra hour to keep a constant eye on social media activities while marketing automation software easily does this and also saves the information in CRM records. Community Engagement Simplified: Marketing automation platform easily identifies the engaging post and successfully sends a reply to automatically to the visitors who come seeking information. Customer Journey: Managing customers is an essential element for driving success. Automation system integrating with CRM system can easily handle the customer journey, right from sending emails and to show products and services. Landing Pages: You need a fine, engaging, eye-catching, simple, comprehensive and conversion optimised landing page where your customer would visit and take further course of action. Customizable & All-in-one Dashboard: When you automate your business process with full stack system, you get fully customised dashboard which lets you do all your marketing and management activities do without creating any complexities. White Label Options: This feature makes your brand presence felt everywhere by putting the brand logo on various platform. Mastering in marketing will lead to you complex procedure to follow and reach your target audience while the CRM system integrated with marketing automation can do this in no time that too without involving and human resource. Conclusion: Features are not limited to the mentioned level, rather there can end a number of features depending on the types of marketing automation you have integrated with your business process. You can explore more options there and get the maximum benefit as you can. Read Also: Signs Your Traditional Marketing Campaign Is Working Creative Marketing Strategies To Put Your Small Translation Business On The Map

READ MOREDetails
Mobile Marketing Tips

5 Actionable Mobile Marketing Tips That Drive Sales

Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately: Build Websites With Mobile in Mind Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic: 70% of searches made on smartphones or tablets result in immediate action. 73% of consumers believe mobile websites load too slowly. 68% of traffic is lost if a website isn’t configured well enough for a mobile device. Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too. Create a Mobile Loyalty Program One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy: They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty. Companies that run loyalty programs usually enjoy more growth than other companies. Your company’s reputation is improved by simply launching a loyalty program. You’ll have access to a larger portion of your customer’s overall spend. Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation. Start Distributing Coupons via Mobile Instead of Print One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so. That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons. Use Text Messages to Nurture Your Leads Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake. [gallery size="full" columns="1" ids="1444"] One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results. Make Everything as Easy as Possible Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything. Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they've created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep. Have you used mobile marketing to drive sales? Share your own tips and tricks below!  Read also: 1. App Development Benefits: Here’s why you should go Mobile 2. Role of messaging apps in enhancing a company’s market prospects

READ MOREDetails
Injury

Shouldn’t On-Demand Workers Get Workers’ Compensation?

Things have changed significantly for American workers in recent years. More and more Americans are working not as employees, but as independent contractors. Some people call it contracting or freelancing, but the implications are always the same - a worker is hired for a particular service and is paid a rate (hourly or per job) for that service. While working as an independent contractor might be the preferred choice of some workers, it is more often than not an arrangement born out of necessity, facilitated by a growing sea change in the relationship between labor and business. Contractors might have a bit more freedom in the way they do their jobs but, as many freelancers have discovered, there are plenty of drawbacks to working as an independent contractor. They pay their own taxes, lack many of the benefits associated with full-time employment and - perhaps most concerning - they aren’t protected when it comes to injuries suffered on-the-job. It’s this lack of compensation for workplace injuries that brings us to a growing discontentment for a large subset of independent contractors - on-demand workers. What is an On-Demand Worker? On-demand workers are the people who pick us up when we hail a ride with Uber. They are the workers who come clean our house or fix a leaky pipe when we book someone on our Handy app. In short, on-demand workers are those that spring into action when we request a service from a company that relies on freelance labor. The “Ride-Share” Economy’s Impact on Workers Every few weeks or so, you’ll find a news story or press release about another company that wants to become the Uber of something. Handy wanted to become the Uber of household cleaning. Cargo wanted to become the Uber of shipping. The list goes on and on. The financial success and the immense popularity of ride-share services have prompted companies to look for ways to incorporate the ride-share business model into other services, and many of them have been successful in doing so. These “on-demand” services are not just popular in the business community, they are popular with consumers, too. In many cases, the services offered by the new breed of businesses are more affordable and, in some cases, more responsive to a customer’s needs. It might be tempting for consumers to think of these services as a much more direct way to communicate with someone who is providing the service they need. The truth, however, is a little more complicated than that. The driver who picks us up, or the handyman who comes to fix our sink, is working on contract through the business who runs the app we use to summon them. The money that we pay that worker is divided between the worker and the business they work for. Many of these businesses have requirements that their workers must meet before they can do their job. Workers don’t have the level of control over their jobs that one would typically associate with an independent contractor, yet they are provided at the same level of benefits. In other words, they are provided with no benefits. Read also: Making Your Office Safer for Workers No Security for On-Demand Workers On-demand workers can suffer injuries just like any other subset of workers. A high percentage of workplace injuries are transportation-related. Many workers suffer injuries while moving goods or traveling for work. When you consider the fact that on-demand workers spend a good deal of their time in transit from one job to another (or, as is the case with drivers for ride-share services, all of their time in transit), it’s no surprise that these workers face just as many, if not more, hazards while on the job as those who are considered to be employees. To zero in even more on just how dangerous some of these jobs can be, let’s look at taxi drivers and chauffeurs, whose jobs are virtually identical to Uber and Lyft drivers. Taxi drivers and chauffeurs have fatality rates five times those of the average worker. On-demand drivers face the same risks - vehicle accidents, violent attacks - yet they aren’t given the financial security that other workers receive. If an on-demand worker is injured on the job, the company that they work for will not be held accountable for the injuries of their workers. That worker will be left without the security that so many of us enjoy as a fundamental right. They work just as hard. They observe the requirements set out by the company that employs their services, yet they are guaranteed nothing when something goes wrong. Contractors “In-Name Only” Understandably, many on-demand workers are growing increasingly dissatisfied with their classification as independent contractors. This is evidenced in a number of lawsuits in which workers are seeking to be treated with the same rights and benefits as other types of workers. This has been happening in the trucking industry for some time, an industry that has shifted from one heavily reliant on employed drivers (who used to be more likely to be union members) to one of the independent workers, and this industry suffered major labor shortage as a result. In one high-profile lawsuit, an appeals court found that FedEx incorrectly classified their drivers as contractors, despite the fact that FedEx required workers to wear FedEx uniforms, drive FedEx vehicles, and groom themselves according to the standards of FedEx. While on-demand workers face slightly different requirements from their companies, the principle is very much the same. The question is: How much can a company ask of you before they should give you the same rights as their “employees” are afforded? The answer is that you can ask only so much from a worker before they are essentially a contractor "in-name-only.” It’s becoming clear that companies are taking all of the advantages they can out of the “contract” relationship they have with workers while providing none of the benefits that they would give their employees. Unfortunately, this means a lack of workers’ compensation benefits for on-demand workers. The Implications for Consumers On-demand services might seem like a great thing for consumers, for now, but there are many ways in which the relationship between workers and their companies will begin to seep into the quality of the services consumers are currently enjoying. If companies providing on-demand services fail to provide workers with adequate benefits, they will face the same challenges as the transportation industry, which is struggling to keep high-quality workers who will find more benefits and security in other labor markets. In other words, on-demand suppliers will eventually get what they pay for and, by extension, so will consumers. In that respect, the lack of protection for on-demand workers is bad for business, not just for the workers themselves, but for consumers as well.

READ MOREDetails