Published on: 21 November 2020
Last Updated on: 30 October 2024
Local businesses large and small, and even international players looking to grow their reach, can benefit from working with a professional social media agency in Malaysia. The Malaysian market has fully accepted social media, with over 71% of internet users owning a social media account. With more and more Malaysians getting online, now is an excellent time to improve your marketing on social media.
Alas, simply posting on your social media page from your brand’s account is not enough to effectively penetrate your target market; many brands have learned this the hard way and wasted valuable time and money. Being successful at social media marketing requires an understanding of how each platform works and how each local market behaves.
Here are a few ways simple a social media agency in Malaysia can benefit your business.
Understanding the Local Market
Consumer behavior always varies within markets, segments, demographics, and beyond. Without base knowledge of the market you are entering or the consumers you are targeting, a marketing strategy will present like a shot in the dark.
For example, your target consumer base may prefer to use Facebook over Instagram, yet without that prior knowledge, you are likely to waste resources trying to promote on the wrong platform. Since Malaysian’s use of social media is not homogenous, let experts from a social media agency in Malaysia direct you to the optimal channels.
Launching the Right Campaign
Designing a social media marketing campaign is very nuanced and requires the right direction and content to support the objective. Agencies provide their clients with the added benefit of access to their team’s professional graphic designers, content writers, strategists, and more. They will help guide you on the right strategy, be it advertising, content creation, etc., and will create localized content intended for maximum reach.
Analyzing and Optimizing Campaign Performance
After launching a marketing campaign on your desired social media platform and with localized content, the next step is to measure its success. It may be a reality that your in-house marketing department does have sufficient experience with the technical know-how of each social media platform to properly analyze results and make strategic improvements.
An agency has those experts on hand to break down the campaign analysis and will work with you to make improvements for the next campaign. They will generate detailed reports that track campaign performance for you to easily understand where your money is going as well. While you may consider an agency a third party, a professional agency will take ownership of your brand and continue to improve your brand’s performance in the market.
Brands looking to expand to or grow in Malaysia will benefit greatly from utilizing social media marketing. Given the country’s diverse cultures and variety of behaviors, partnering with a social media agency in Malaysia will surely pay dividends.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate.
And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical.
In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors.
Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience.
That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills.
Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels.
Why is social media so important?
Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media.
According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing.
As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales.
If you want to increase your B2B sales, you need to use the following social media platforms:
Facebook
Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers.
LinkedIn
As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments.
Twitter
Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn.
You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers.
Benefits of social media marketing for B2B sales
To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing.
- Firstly, it builds brand awareness and visibility.
- It serves as an effective distribution channel for your business’ ideas, content and offers.
- You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates.
- Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers.
- Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business.
- Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates.
- Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content.
- You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions.
- Social media is perfect for B2B loyalty rewards programs and customer care.
Challenges of B2B social media marketing
There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media.
When in Rome…
If consumers use social media for connection and entertainment, your message needs to address these requirements.
In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow.
This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it.
Being present 24/7
When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help.
The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising.
For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly.
Cherishing your influencers
Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign.
To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects.
Getting serious about selling on social media
Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business.
To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world.
The elusive ROI
Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field.
To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move.
It is all about timing. With the right timing, you can sell everything, even ice to Eskimos.
The future of B2B sales
Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends.
The buying process will become easier
In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience.
Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available.
The focus will shift to long-term customer value
Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process.
In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs.
Data and analytics will play a major role in creating customer value
The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through:
- science and sales
- AI and the virtual experience
- sales and the social business
In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms.
Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes.
How to Sell More on Social Media
Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales.
Here are the five useful tips on how to sell more and better on social media.
Choose the right social network(s)
Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors:
- your niche
- your audience
- your goals
For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014).
This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand.
Remember – no business jargon on Facebook or crazy memes on LinkedIn.
Be active on LinkedIn
Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it.
To shine on LinkedIn, you will have to be very active. This means that you should:
- use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up
- join and participate in LinkedIn groups to build your network and referrals
- connect with potential customers to start conversations
Contribute to existing conversations
This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value.
The best way to do this is Twitter and its search function, but you can use other networks too.
Share relevant content
More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content.
This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on.
In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers.
Use the right tools
Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time.
Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns.
Wrapping up :
Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process.
This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns.
But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination.
Read Also :
Social Media Marketing: Six Trends To Keep Your Eyes On
Social Media Marketing Role In Technology
Instagram boasts 2 billion monthly active users, making it the fourth most-used social media platform. In recent years, this platform quickly became a goldmine for both individuals and businesses. However, to become noticed, you need to have a visually pleasing and perfectly curated feed and produce top-quality content.
There is fierce competition on this platform, so we understand why many brands are struggling to make Instagram a part of their marketing strategy.
Instagram is not the place to "wing it." If you want to generate buzz and attract more followers on this platform, establishing an effective marketing plan is crucial for achieving greater business success. In the article below we present our best marketing advice that can help make that possible.
Increase Your Following
If you are just beginning on social media or want to grow your already established online brand, then you need to know that attracting new Instagram followers requires a strategic approach.
Whether you have trouble creating engaging content or attracting new followers, there is a solution that can greatly help you improve your profile and grow your following organically. For example, look for the best Instagram growth service in 2023 that can help you reach out to your audience in an organic way, attracting only followers who are interested in what you have to offer.
Optimize Your Profile
The first step in optimizing your profile is to craft a compelling bio that accurately represents who you are or what your business offers. This mini-bio should be concise yet informative. It should highlight your unique selling points or the value you provide to your followers.
Understanding your audience and customizing your content is key to an effective Instagram marketing campaign. Research and identify your followers' interests, preferences, and demographics, and then use this data to produce content that resonates with your target audience and keeps them engaged.
Another important aspect of optimizing your profile is using relevant hashtags strategically. Incorporate hashtags related to your niche or industry in both your bio and captions. This will make it easier for users interested in those topics to discover and follow you.
Post At The Right Times
Engaging your Instagram audience requires more than simply posting captivating content; timing plays a critical role in increasing reach and engagement on this popular social media platform.
By strategically posting at optimal times, you can ensure that your content reaches the maximum number of users when they are most active and receptive. This means higher chances of likes, comments, shares, and ultimately conversions.
To determine the best times to post on Instagram, it's essential to understand your target audience's behaviour and habits. Use Instagram analytics to identify peak activity periods when your followers are most likely to be online. This data will provide valuable insights and help you figure out when you should schedule your posts for maximum impact.
Moreover, consider factors such as time zones and demographics if you have a global or diverse audience. Tailor your posting schedule accordingly to cater to different regions and time zones effectively.
Use Instagram Stories And Reels
With features like Instagram Stories and Reels, businesses can take their Instagram marketing strategy to new heights. Instagram Stories, for instance, allow you to connect with your audience and engage them in an authentic way, building relationships that will increase customer loyalty.
Instagram Stories was designed to allow brands to showcase their individuality by sharing interesting photos and videos, as well as resharing Reels with their followers, promoting their products or services. Whether you want to promote your small business or online store, using Instagram Stories is a foolproof way of building brand recognition.
On the other hand, Instagram Reels provide an opportunity to create short-form videos that capture audiences quickly. With editing tools like music overlays, text captions, and special effects, you can produce captivating content that stands out in your followers’ feeds. By leveraging trending challenges or creating original content that aligns with your brand values, you can increase visibility and reach a wider audience.
When used strategically together in your Instagram marketing strategy, both Stories and Reels have the potential to drive engagement, increase brand awareness, and ultimately boost conversions.
In Closing
Crafting and implementing effective Instagram marketing strategies is crucial for businesses to engage their audience and achieve success. By leveraging user-generated content, sharing Instagram Stories and Reels, and engaging with followers through comments and direct messages, you can build a strong online presence and foster meaningful connections.
Remember to consistently analyze your performance metrics and adapt your strategies accordingly to ensure continuous growth and engagement on the platform. With these strategies in place, you can harness the power of Instagram to drive brand awareness, increase customer loyalty, and ultimately achieve your business goals.
Additional:
Instagram Advertising For Beginners
6 Best Practices When Buying Instagram Followers
Picuki Reviews – Popular Instagram Editor & Viewer
In today’s digital age, more and more people are using various social platforms, and tapping into that market can bring desirable results to your growing business.
And among the popular platforms, today is Instagram.
Setting up and launching a professional account and profile is one thing, but managing it and growing your following is another.
Also, it’s essential to note that you need a significant number of followers to achieve a successful social media marketing campaign. After all, how can you promote your products and strengthen your brand effectively if nobody can see the content you’re posting?
Fortunately, there are various ways to increase your following. Aside from word-of-mouth marketing, where your customers can recommend and refer you to people they know, growing your account organically, you can also buy Instagram followers.
Perhaps, you’re a business owner or a marketing manager looking for ways to boost your company’s online visibility by buying followers.
If that’s the case, this article can be for you. This post will outline some of the best practices when buying Instagram followers.
6 Best Practices For Buying Instagram Followers
1. Lay Down Your Plan
Before embarking on the journey to buy Instagram followers, it’s advisable to take a step back and write down your goals first.
Your goals should be geared towards why you require these services. What do you want to achieve? Knowing what you want to gain will help you vet third-party apps and service providers better.
And more so, the goals will act as a checklist to ensure that your chosen provider meets all your business’s needs and requirements without any exception.
As part of the planning process, set performance standards and metrics too. The standards you set will help you determine if the said app and service provider are meeting your needs after working with them for a while.
Also, ensure that the standards are quantifiable for easier measuring. For instance, one could depict that by buying Instagram followers, you expect your lead generation to grow by 15% within four months.
Should this not happen, make the necessary adjustments, including seeking another provider.
2. Choose A Suitable Provider
Many providers sell Instagram followers; while some are viable, others are quacks. And as such, you must be careful in your selection process to ensure you get quality and working services.
As you choose where to buy Instagram followers, it’s best to select one who has enough experience providing these services. The more years in the business, the more likely you’ll work with an expert.
But, aside from the years they’ve been in the business, you should also look into their success rate. You can ask for the contact details of those who they’ve worked for in the past.
You can call these clients and inquire about the provider’s proficiency and whether or not they reached their target. Furthermore, you can also check the review and feedback section on their website.
Work with a provider with a good track record; you’ll be more or less assured of getting quality services and value for your money.
3. Consider Provider’s Support Services
When working with a service provider, customer support is essential. You want to work with someone readily available to listen to your needs and concerns and address them promptly. Therefore, you need to assess your preferred provider’s customer service.
Take note of their response rate; how fast do they pick up when you call them? Do you have to wait for several rings before they pick up your call?
Utilizing Instagram followers for your business can take a downhill very fast; a lot could go wrong within a few seconds. The provider needs to be readily available to assess things and rectify things. It’s also advisable to work with a provider who offers 24/7/365 support, as social media knows no night, weekend, or holiday.
4. Avoid Being Carried Away By Low Prices
In most cases, you’re likely looking to spend as little as possible on the services you’re seeking. While economical, however, when you put the cost as the main focus in your selection process, you might get low-quality services.
As such, it’s best to compare the prices a provider offers to you and the services you’re getting; the two should go hand-in-hand.
In no situation should you be paying for more, yet you’re receiving fewer services. On the other hand, some vendors might offer high prices, yet their services could be low-quality. Some may take advantage of the situation since, today, most clients are avoiding providers offering low prices; the high price is bait.
Therefore, consider asking for quotes from several providers and compare the prices. With the comparison, you’ll have a better idea of how much it’ll cost you to buy Instagram followers. This can guide you better even as you consider other factors.
5. Focus On Quality Over Quantity
You’re most likely buying Instagram followers to create brand awareness and gain visibility. And perhaps, you may be thinking that the more followers you get, the better; however, this isn't always the case.
With the rise in the business of buying Instagram followers, some providers could sell fake followers to their clients. So, instead of real followers, they’re using bots that act as followers.
Should you work with a provider that uses bots, Instagram management will likely ban your account. As a result, this could take you several steps back, if not to the drawing board. Using bots might seem tempting, but don’t fall for the trap. Go after quality, not quantity.
Therefore, before settling on a given provider, ensure they use real followers. It’s rather to take a slow but sure journey than make it rapidly and make mistakes.
6. Consider Your Budget
Once you’ve done the whole vetting process, it all goes down to costs. Can you afford the services? This is where your budget comes in; how much are you willing and able to pay for these services?
Compare the price you’ll pay with your budget. It’s always good practice to stick within your budget; you don’t want to overspend and hurt other aspects of your business that require financing.
In addition to your budget, it’s also advisable to inquire about the payment options available. For instance, is it monthly or bi-weekly? Be sure you can manage with the payment plan available. If you can afford to pay the fees every two weeks, go ahead; if you can only manage it monthly, choose one that adopts this option.
Conclusion
Buying Instagram followers as your marketing strategy can do wonders for your business if you do it right. This article discusses the best practices you should implement as you adopt the said marketing strategy. Considering them can help ensure you grow your Instagram account the right way, a way that won’t bring future issues.
Read Also:
Is Instagram Algorithm Easy To Beat?
Picuki Reviews – Popular Instagram Editor & Viewer
What Is The Zefoy App? – How To Get Free Followers & Likes On TikTok
How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes
