Unconventional Marketing! How to Market Your Personal Injury Law Firm on Pinterest

Published on: 13 October 2018 Last Updated on: 11 September 2024

The rise of Pinterest has been remarkable. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms. This image-based platform offers a new way to appeal to potential clients. As a personal injury law firm, you may find it difficult to market yourself on such a platform.

Every law firm needs to work with a specialized marketing agency that understands how the industry works.

According to Constellation marketing agency, law firms and their marketing come with their own sets of challenges and opportunities.

This is especially true in digital marketing, which holds immense potential for law firms.

Online marketing is essential, especially today when digital platforms and technologies are increasingly influencing consumer behavior.

Read this guide to find out how to do it.

Create Personal Boards for Your Law Firm

The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look.

According to the Hunter Law Group, a personal injury attorney in Tampa may decide to create a board specializing in local content.

For example, another option is to provide fun behind-the-scenes content. Don’t worry about not looking professional—Pinterest has never been designed for that.

1. What are You Doing?

Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information about your firm’s activities.

A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in.

Thus, the point is that they’re not directly marketing, and they’re using the social media 80/20 rule. Eighty percent of content posted adds value and has nothing to do with self-promotion.

2. Get an Official Account

Business accounts have been a thing on Pinterest since 2012. You should apply for one of these so you can mark out your Pinterest board as the official board of your law firm.

This may not seem important, but it adds a layer of credibility and ensures someone with a similar name can’t overtake you.

3. Think about SEO

Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google.

Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure.

4. Create and Promote Unique Content

Don’t expect to just share a range of content across multiple social media platforms. In fact, you need to create unique content for Pinterest to encourage people to go out of their way to visit you.

Plus, combine this with sharing buttons on your website, and your law firm will see more traffic flowing to Pinterest.

Pinterest Marketing & How to Get More Clients as A Lawyer

Law firm marketing and Pinterest might not seem to belong in the same sentence, but let me tell you – it’s a hidden gem.

With millions of users actively searching for visual content, personal injury law firms have a good opportunity to shine on Pinterest and attract clients. It is an unconventional choice. However, it is one of the best platforms, just hear us out.

Here are ways you can use Pinterest to grow your practice!

1. Create Boards that Engage and Tell your Story

Start by creating boards that are more than just advertisements of your services. Think of it as advertising through storytelling. Do you have a philanthropy focus or charity you support?

Additionally, highlight that by creating a board and describing what you do for it, how your clients get involved, and why you support it.

Are there team members who participate in community service frequently?

Create a board dedicated to this with stories and pictures!

Just remember: Pinterest is all about authenticity! So, expertly curated advertisements might not always be the way to go. You must personally connect.

2. Focus on the Visual Aspect

Pinterest is a visual platform, but it’s also a search engine. Help people find your pins by optimizing them with targeted keywords.

Therefore, consider the keywords clients might enter Pinterest or Google to see you: “personal injury tips,” “legal advice after an accident,” etc. Plus, use those words in your image files, descriptions, and board titles to increase your Pinterest visibility and improve your Google rankings.

3. Create a Business Account for Professional Bragging Rights

To establish trust and a level of professionalism, you’ll want to switch over to a Pinterest Business Account.

So, by doing this, Pinterest will now officially recognize your business on the platform, and you’ll gain access to analytics tools that will allow you to keep track of how well you’re doing.

In fact, having an official account also helps make sure that your boards are easily recognized as belonging to your law firm and that no one else has similar names.

Last Word – Pinterest Can Be Useful:

It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone.

With that in mind, experiment with the images you post and see what works and what doesn’t.

How are you going to make your law firm succeed on Pinterest?

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How to Start Social Media Agency in India

If you are thinking of starting a social media agency, then you have to take care of some things which will give you benefits in future and you will be able to stay in the long term in the market. To begin any work, it is very important to do the right planning. This article talks about the social media agency, how to start it and some important legal registration. What Social Media Agency Do: A Social Media Agency is a Service Provide Agency which works for their customer and here some of their functions are given below Search Engine Optimization, it is very important because every time when you post anything on the Internet then you need of it because this will give you keywords, then you can use that keyword during uploading on Internet so it will reach to the maximum people. Social Media Advertising, Agency will promote your brand on Social Media, this is very important for any brand to reach maximum people on the Internet, social media agency will help you to promote your brand on social media. Social Media Audit, they will calculate your business on social media Competitor Analysis, they will provide you competitor analysis so you can use this for upgrading your business. How to Start Social Media Agency: The first step in starting a social media agency is creating of the website. You have to create a Website so people can see your profile and assign you to work. And with the website, you have to promote on social media so it will help you. You can also apply for Google Certification so you will avail many benefits from the Google. Pick up the Projects from the Freelancer, this is very easy and simple, you have to visit the Freelances website where you will find your customer and you can start work with them. Plan everything about your agency; planning is very important for staying in the market. Start a search for clients, and make good relation with them, a health-related is required for business. Set your Market price, because you have to compete with other agency also Create a good team and friendly environment is required for starting a social media agency so the team can work efficiently Legal registration with various laws is important because this will help you to take benefits from the government schemes and it will protect the rights of the agency. And also you have to make an entity for your business and have to register your business under Udyog Aadhar. Partnership Firm Registration: If you are planning to start a social media agency then you have to register your business also. If there is 2 or more partner in your agency then you can register your business with Partnership Firm. A Partnership Firm can be incorporated with the 2 or more person and it does not require the minimum capital contribution, you can start your business with any least capital. The process of Partnership Firm Registration is also easy and simple. You have to follow below-given steps First, you have to choose your Partnership Firm name, you can choose any name for your agency, a unique name will attract and you cannot copy other firm’s names so you have to choose a unique name for your social media agency. Then you have to make a deed/agreement for your partnership firm. In this deed, you have to mention each and every single detail of your social media agency and its partners. You have to mention rules and regulation of firm and details profit and a capital contribution of each partner. And this deed/agreement should be signed by all partners and notarized by a lawyer. The last step is optional, it is your choice whether you want to register your firm or not. If you want to register your firm then you have to apply for this under Register of Firm. It is very costly so it depends on you. Udyog Aadhar: If you are planning a startup then you should register with Udyog Aadhar. It is a unique number which is issued by the Ministry of Micro, Small and Medium Enterprises. After obtaining Udyog Aadhar Registration your agency will get many benefits like a loan on the minimum rate of interest or without interest, a subsidy from the government and many benefits from the governments. The process of registration is simple, you can apply for it online and it does not require any attachment of documents. After submission of the form, you will get your Udyog Aadhar number. Conclusion: If you are planning a Social Media Agency then you should register your business with Udyog Aadhar because it will give you many benefits, and also you should register with Partnership Firm because its incorporation is very easy and it does not require much compliance so you should consider above-given points in the article. Read Also: How To Market Your App Successfully Mobile App Marketing Agency This Is Why Social Media Is Essential In The B2B Sales Process