The rise of Pinterest has been remarkable. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms. This image-based platform offers a new way to appeal to potential clients. As a personal injury law firm, you may find it difficult to market yourself on such a platform.
Every law firm needs to work with a specialized marketing agency that understands how the industry works.
According to Constellation marketing agency, law firms and their marketing come with their own sets of challenges and opportunities.
This is especially true in digital marketing, which holds immense potential for law firms.
Online marketing is essential, especially today when digital platforms and technologies are increasingly influencing consumer behavior.
Read this guide to find out how to do it.
Create Personal Boards for Your Law Firm
The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look.
According to the Hunter Law Group, a personal injury attorney in Tampa may decide to create a board specializing in local content.
For example, another option is to provide fun behind-the-scenes content. Don’t worry about not looking professional—Pinterest has never been designed for that.
1. What are You Doing?
Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information about your firm’s activities.
A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in.
Thus, the point is that they’re not directly marketing, and they’re using the social media 80/20 rule. Eighty percent of content posted adds value and has nothing to do with self-promotion.
2. Get an Official Account
Business accounts have been a thing on Pinterest since 2012. You should apply for one of these so you can mark out your Pinterest board as the official board of your law firm.
This may not seem important, but it adds a layer of credibility and ensures someone with a similar name can’t overtake you.
3. Think about SEO
Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google.
Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure.
4. Create and Promote Unique Content
Don’t expect to just share a range of content across multiple social media platforms. In fact, you need to create unique content for Pinterest to encourage people to go out of their way to visit you.
Plus, combine this with sharing buttons on your website, and your law firm will see more traffic flowing to Pinterest.
Pinterest Marketing & How to Get More Clients as A Lawyer
Law firm marketing and Pinterest might not seem to belong in the same sentence, but let me tell you – it’s a hidden gem.
With millions of users actively searching for visual content, personal injury law firms have a good opportunity to shine on Pinterest and attract clients. It is an unconventional choice. However, it is one of the best platforms, just hear us out.
Here are ways you can use Pinterest to grow your practice!
1. Create Boards that Engage and Tell your Story
Start by creating boards that are more than just advertisements of your services. Think of it as advertising through storytelling. Do you have a philanthropy focus or charity you support?
Additionally, highlight that by creating a board and describing what you do for it, how your clients get involved, and why you support it.
Are there team members who participate in community service frequently?
Create a board dedicated to this with stories and pictures!
Just remember: Pinterest is all about authenticity! So, expertly curated advertisements might not always be the way to go. You must personally connect.
2. Focus on the Visual Aspect
Pinterest is a visual platform, but it’s also a search engine. Help people find your pins by optimizing them with targeted keywords.
Therefore, consider the keywords clients might enter Pinterest or Google to see you: “personal injury tips,” “legal advice after an accident,” etc. Plus, use those words in your image files, descriptions, and board titles to increase your Pinterest visibility and improve your Google rankings.
3. Create a Business Account for Professional Bragging Rights
To establish trust and a level of professionalism, you’ll want to switch over to a Pinterest Business Account.
So, by doing this, Pinterest will now officially recognize your business on the platform, and you’ll gain access to analytics tools that will allow you to keep track of how well you’re doing.
In fact, having an official account also helps make sure that your boards are easily recognized as belonging to your law firm and that no one else has similar names.
Last Word – Pinterest Can Be Useful:
It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone.
With that in mind, experiment with the images you post and see what works and what doesn’t.
How are you going to make your law firm succeed on Pinterest?
Read Also:
