Social Media Marketing: Six Trends to Keep Your Eyes On

Published on: 08 March 2018 Last Updated on: 24 February 2020

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it’s time to “Go social or go home.” Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness.

If you’re looking for the trends to keep your eyes on here are six trends in social media marketing:

Brands going Life (Live-Streaming):

People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience.

Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn’t attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming.

According to the research it’s found that more than 80% of people would prefer watching live videos rather than reading a blog post.

Rule of Social media influencers & Micro-Influencer:

Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products.

No Organic reach?

As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach.

Are you investing in social media advertisements? If the answer is no, then it’s time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain.

Tell your story:

Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of “Stories”. So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual.

Create Chatbots:

If you’ve ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it’s a chatbot program which is designed to interact with you.

So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you’ve planned yet make sure to be on it. You might need one at some stage this year.

Read also:

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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8 Social Media Tips for Your Business

Advancements in technology have influenced the way people live and interact with one another. The world has now become a global village with the improvement in telecommunications networks and the growth of Internet connectivity in many parts of the world. People can access information from all parts of the world with a click of the mouse. The improvement in telecommunications have eased business operations and opened new markets for business. Many successful companies have turned to online marketing to reach various target markets. There are various methods of online marketing that any business should know to maximize profits. Social media marketing is a powerful online marketing strategy that is helping businesses to sell their brands to many people. Here are a couple of effective social media tips for your business: 1. Conduct thorough research: You need to know the online microenvironment of your business to post an engaging social media content. Some of the critical information you need to have included: your competitors, who are your customers, and what social media platforms do your customers and competitors use. Finding the answers to these questions will help to do social media monitoring for your brand and identify the differences with your competitors. 2. Identify the right platforms to use: There are various social media platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and many others. As a business person, you need to identify the right channels to reach your target audience. You need to identify at least three channels to use to make use of the available time and resources you have. 3. Work on how to craft an engaging content: You need to plan how your content will look like after deciding on the platforms for your marketing. Your content should be tailored according to your business's core marketing strategy. Some of the critical factors to consider in the plan including the objective of the company and the budgets you have set aside for social media marketing. You also need to craft the posting schedule to ensure content reaches your audience at the right time. 4. Create quality content: Create engaging content that will attract the customers to know what your business is offering. Do not just post for the sake of it. Ensure that your titles, captions, are interesting, videos are of high quality to capture the attention of your target audience. 5. Connect with your audience: Build your relations with customers by engaging them in your posts. Comments likes and answers to your customers' questions will help to build a positive relationship with your customers. 6. Search for influencer: You should look for social media influencers who will talk positively about your business's products. You can also hire a brand ambassador to promote your products in their networks. Influencers and brand ambassadors help in the marketing of your products across their networks since some followers will be willing to try the product. 7. Monitor the effectiveness of the channels: Evaluate the performance of the marketing channels by measuring the impact over a specified time frame. Make adjustments where necessary and keep learning. Technology is evolving, and you need to make sure that you are up to date with the current technological trends. 8. Work with a Professional Social Media Agency Between creating the best creative strategy, deciding on the copy, improving branding, and businesses might find their hands full. If businesses want to spend in the form of ads, they should look to take help from specialized social media companies Dubai. A professional and successful agency always has at its disposal, a team of designers, copywriters, and PPC experts, which can help with maximum returns from social media. Read Also: 5 Types Of Digital Marketing Online Marketing: Selling Your Product And Services Exploring The Different Types Of Digital Marketing Strategies IdeaPros, A Comprehensive Strategic Partner For Entrepreneurs Creative Marketing Strategies To Put Your Small Translation Business On The Map

How to Use Pinterest for Business

Pinterest is one of the most popular social media platforms that widely makes use of images. The site it full of amazing photos and you could be wondering how you can use it to promote your brand. Here are some tips on how to use Pinterest for business. 1. Add Save Button to Your Website If you would like your visitors to act, you must allow them to do so with a lot of ease. When you add a save button to your site, people will be able to pin your content with a single click. This will take place even if you have not installed the Pinterest browser. It will significantly increase the number od content that pinners save from your website. If you choose the automatic buttons, there will be a clickable Pinterest save button on all the images that are on your site. You can also use hover buttons that only appear when a person hovers the mouse over the images. The last option is to add the Pinterest save button to a particular image on your website. 2. Pin Consistency Pinners suggest that you pin at least one thing every day especially during the peak season. For most U.S-based brands, the peak times are in the evenings and over the weekend. The other element that Pinterest highlight to be crucial is consistency. In case you want to post huge number of posts during the week, it is good to divide them up so that you can post a few each day instead of posting all of them at once. If you want to create pins that will coincide with an upcoming event, season, or holiday, be careful to start posting them approximately 45 days in advance. 3. Pay Attention to Great Visuals Pinterest is a largely visual platform and hence you have no choice but to create high-quality imagery. Make sure you have clear, well-composed, and well-lit photos. In case you lack the skills, the time or the tools to create the images by yourself, we have thousands of stock photography sites that have high-quality photos that you can use. Think of the most creative ways of showcasing your brand and products visually. From recent studies on the performance of 50,000 pins that are promoted, Pinterest discovered that lifestyle images tend to outperform the product images. For example, style and fashion pins displaying products that were in real life use had 30% more clickthrough and 170% higher rates of checkout that the ones that were showing the product alone. 4. Don’t Neglect the Words Yes, Pinterest is a highly visual medium but you cannot create serious engagements with great visuals alone. Make good use of the description field by telling viewers what they will exactly get by clicking through the linked content that is on your website. Use relevant keywords so that your pins can appear in the search. However, do this in a helpful and natural manner and don’t practice keyword stuffing. 5. Use Rich Pins Where Appropriate The term rich pins refer to enhanced pins that utilize metadata that is pulled from your website to offer additional information on what pinners will get by clicking on a certain pin. You can find Rich Pins for articles, products, recipes, and apps. Therefore, you will get them for almost all the content you would like to pin or expecting other users to pin from your site. 6. Go Social Pinterest is a social network and not a billboard. Therefore, people will not engage with your pins unless you get engaged yourself. Follow accounts or board from the non-competitive but relevant brands within your niche. Be keen to actively like and also engage with pins that are related to your industry. You may also involve your brand evangelists and employees. You can invite these individuals to contribute to your Pinterest group boards. 7. Improve Results by Using Analytics Pinterest analytics offers critical insights about the kind of content that performs well on your network. Therefore, you may tweak and advance your Pinterest for business outcome over time. You will be able to observe the most popular pins and the ones that drive the highest amount of traffic. You can focus on the specific metrics that are particular to your specific business. You will also view the boards where your pins are included in and this will help you to understand how people are thinking about your products and business. You will get some new ideas on the best way to position your efforts on Pinterest. You will also get some tips on the interests and demographics of people who are interacting with your pins. It will give you valuable insights that will assist you to precisely target your strategy to the right audience. 8. Try the Pinterest Promoted Pins Pinterest ads or promoted pins is an excellent way to allow more people to see your pins. It also helps in creating new exposure to your brand. Promoted pins can give you an exposure that go beyond the payment you make. To know a promoted pin on interest, you will find the word ‘promoted’ below it. However, when a pinner saves the promoted on their personal board, it will become the regular organic pin. Therefore, it strips off the promotional label. 9. Make the Pins More Accessible Pinterest is highly super-visual and relies heavily on images to establish meaning and context. Therefore, users who have low visibility, certain disabilities, or need screen-readers will struggle to use this platform. Therefore, you have to pay more focus on the text. You can use several strategies to make your pins more accessible. It is a good thing to connect with a long list of members from your target audience. Your primary goal should be to make your content accessible to all users. One strategy would be to add context through the descriptions. You can also use strong typography and incorporate color contrasts. Lastly, make sure that you use large texts so that people with visual problems can read with a lot of ease. This article should have answered your questions on how to use Pinterest for business. Read Also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store How To Market Your Personal Injury Law Firm On Pinterest

How to Download Facebook Videos on Android?

Have you watched a video on Facebook and you would like to download it to your Android? Several people out there are struggling with such downloads. If you are one of them, you can be sure that your struggles have come to an end. Some people believe that it is impossible to save and even keep a local copy of that fun video they came across on online. Facebook has an easy way of doing this especially if you are using an Android device. The most important thing is to follow the simple steps, and you will have the video in your device. In this article, you will get useful tips on how to download Facebook videos on Android. Do you know why several people are struggling with downloading Facebook videos on Android? The reason is that the whole process is not direct because the option is not readily available on the Facebook app. Facebook does not have the intention of allowing users to download a copy of the uploaded videos. However, the app will enable you to save a copy of the video link so that you can view it again any time you feel like doing so. Therefore, you may find it tricky unless you know how to download Facebook videos on Android. Even though most users are comfortable with this arrangement, we have people who prefer to download the video on their personal Android devices. If this is your intention, then the content of this article will be helpful to you. I will take you through the whole process on how to download Facebook videos on Android. There are typically two steps that you should undertake if you want to keep a copy of your video on the Android phone. The initial one involves the video URL or the link. The second section guides you through the actual steps on how to download Facebook videos on Android. This article makes use of the free service to help you in downloading Facebook videos to your Android device. You can be sure you will like the page once you discover that they are offering exemplary services. Step One: Copy the Link Source The first step you need to undertake while downloading Facebook videos on Android is getting the video link. However, I am aware that most people don’t know how to do this. The first thing is to open the Facebook application that is readily available on your screen. After this, you can now go to the video that you would like to download. Tap on the ‘more settings button that you will find on the upper right section. You can easily locate it by looking for an icon that has three dots. It has all the setting functions that you need for your Facebook page. You can now select the ‘copy link’ option then move to the second phase of instructions. Step Two: Downloading the Video to Your Android Device This is the second step that you undertake while downloading Facebook videos on Android. After copying the video link to the clipboard, you can now embark on the process of downloading. Here are the simple steps that you need to follow to achieve this objective. This first step is to open your browser. You can use any browser depending on what is installed in your machine. You will not have any problem with this as long as you know what serves you well. Once the browser is open, you need to visit the following site https://catch.tube/. The beauty of it is that the website offers free services when downloading your Facebook videos to Android. One of the things that you will notice is an empty box beside the red button that states ‘catch the video.’ All you need to do is to enter your URL into this box. From here, you can scroll downwards and search for a red button that states ‘show media list.’ Once you get this button, you can tap on it to proceed. You will realize that the whole process flows so smoothly as long as you know what you are doing. You can now select the video version that you would like to download. The page gives you several options and its upon you to choose what you love most. You can now allow the device enough time to download the video. In some cases, you may be forced to be patient depending on the size of the video that you are downloading and the stability of your internet connection. It can be wise to connect to a high-speed internet if you want the whole process to flow seamlessly. After the download is complete, you will see the download indicator in your status bar telling you that the download is complete. All you need to do at this stage is tapping on it. You can now open the video that you have just downloaded to make sure that it is functioning correctly. The whole process is simple and straight forward. In case you want to download another video, you can use the same procedure. The most important thing is to be keen to the video format so that you don’t choose the wrong option as this may affect the functionality of the video. Conclusion Most people all over the world own android devices. One of the reasons is that Android is a reliable operating system, especially on Smartphones. With over 12 billion Facebook accounts globally, a large proportion of these individuals use their Android devices to access their pages. However, most of them don’t know how to download Facebook videos on Android. You don’t want to mix an opportunity of saving your favorite videos in your handset. In this article, we have explained how you can achieve this objective through two simple steps. The first one is copying the URL of the video while the second one entails the actual downloading of the video. Follow these simple processes, and you will get your Facebook video in your device within no time. Read Also: How To Remove Pname Com Facebook Orca 10 Of The Best Facebook Pages To Follow Now Digital Marketing: Utilize Facebook To Support Your Hospitality Business

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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8 Social Media Tips for Your Business

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How to Download Facebook Videos on Android?

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Share this Article

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related