Social Media Marketing: Six Trends to Keep Your Eyes On

Published on: 08 March 2018 Last Updated on: 24 February 2020

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it’s time to “Go social or go home.” Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness.

If you’re looking for the trends to keep your eyes on here are six trends in social media marketing:

Brands going Life (Live-Streaming):

People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience.

Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn’t attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming.

According to the research it’s found that more than 80% of people would prefer watching live videos rather than reading a blog post.

Rule of Social media influencers & Micro-Influencer:

Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products.

No Organic reach?

As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach.

Are you investing in social media advertisements? If the answer is no, then it’s time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain.

Tell your story:

Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of “Stories”. So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual.

Create Chatbots:

If you’ve ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it’s a chatbot program which is designed to interact with you.

So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you’ve planned yet make sure to be on it. You might need one at some stage this year.

Read also:

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Unconventional Marketing! How to Market Your Personal Injury Law Firm on Pinterest

The rise of Pinterest has been remarkable. Today, 29% of Americans use Pinterest, which makes it one of the most popular secondary social media platforms. This image-based platform offers a new way to appeal to potential clients. As a personal injury law firm, you may find it difficult to market yourself on such a platform. Every law firm needs to work with a specialized marketing agency that understands how the industry works. According to Constellation marketing agency, law firms and their marketing come with their own sets of challenges and opportunities. This is especially true in digital marketing, which holds immense potential for law firms. Online marketing is essential, especially today when digital platforms and technologies are increasingly influencing consumer behavior. Read this guide to find out how to do it. Create Personal Boards for Your Law Firm The point of boards is to allow users to categorize videos and images. For law firms, you need to concentrate on avoiding the corporate look. According to the Hunter Law Group, a personal injury attorney in Tampa may decide to create a board specializing in local content. For example, another option is to provide fun behind-the-scenes content. Don’t worry about not looking professional—Pinterest has never been designed for that. 1. What are You Doing? Let your boards tell a story. The point of a Pinterest board is to give people a reason to keep coming back. Create a board with updated information about your firm's activities. A personal injury attorney in Tampa may decide to write about any charity or volunteer work they recently indulged in. Thus, the point is that they’re not directly marketing, and they’re using the social media 80/20 rule. Eighty percent of content posted adds value and has nothing to do with self-promotion. 2. Get an Official Account Business accounts have been a thing on Pinterest since 2012. You should apply for one of these so you can mark out your Pinterest board as the official board of your law firm. This may not seem important, but it adds a layer of credibility and ensures someone with a similar name can’t overtake you. 3. Think about SEO Pinterest is expected to have 83 million active monthly users by the end of the decade. These users mean that Pinterest results get high rankings on Google. Make sure you use targeted keywords to enhance your SEO ranking. Use similar keywords across all your images so you get more exposure. 4. Create and Promote Unique Content Don’t expect to just share a range of content across multiple social media platforms. In fact, you need to create unique content for Pinterest to encourage people to go out of their way to visit you. Plus, combine this with sharing buttons on your website, and your law firm will see more traffic flowing to Pinterest. Pinterest Marketing & How to Get More Clients as A Lawyer Law firm marketing and Pinterest might not seem to belong in the same sentence, but let me tell you – it’s a hidden gem. With millions of users actively searching for visual content, personal injury law firms have a good opportunity to shine on Pinterest and attract clients. It is an unconventional choice. However, it is one of the best platforms, just hear us out. Here are ways you can use Pinterest to grow your practice! 1. Create Boards that Engage and Tell your Story Start by creating boards that are more than just advertisements of your services. Think of it as advertising through storytelling. Do you have a philanthropy focus or charity you support? Additionally, highlight that by creating a board and describing what you do for it, how your clients get involved, and why you support it. Are there team members who participate in community service frequently? Create a board dedicated to this with stories and pictures! Just remember: Pinterest is all about authenticity! So, expertly curated advertisements might not always be the way to go. You must personally connect. 2. Focus on the Visual Aspect Pinterest is a visual platform, but it’s also a search engine. Help people find your pins by optimizing them with targeted keywords. Therefore, consider the keywords clients might enter Pinterest or Google to see you: “personal injury tips,” “legal advice after an accident,” etc. Plus, use those words in your image files, descriptions, and board titles to increase your Pinterest visibility and improve your Google rankings. 3. Create a Business Account for Professional Bragging Rights To establish trust and a level of professionalism, you’ll want to switch over to a Pinterest Business Account. So, by doing this, Pinterest will now officially recognize your business on the platform, and you’ll gain access to analytics tools that will allow you to keep track of how well you’re doing. In fact, having an official account also helps make sure that your boards are easily recognized as belonging to your law firm and that no one else has similar names. Last Word – Pinterest Can Be Useful: It’s wrong for people to say that Pinterest isn’t useful for law firms. You just have to think outside the box to get people interested in your law firm. You can’t use the same corporate tone across all of your channels. Pinterest is one of them where you have to adopt a more casual tone. With that in mind, experiment with the images you post and see what works and what doesn’t. How are you going to make your law firm succeed on Pinterest? Read Also: Things About A Personal Injury Lawyer How To Choose A Personal Injury Lawyer

How To Protect Yourself On Social Media?

Social media can be an excellent people finder tool if somebody wants to be found. The challenge is that it can also be a dangerous place. Many people don't realize that hackers use social media accounts to steal identities and perform other criminal tasks. Everybody should take it upon themselves to understand how to protect their information. 7 Ways to Protect Your Social Media Presence From checking your connection to having a strong password, choosing settings, and making intelligent decisions, here are the seven top ways to protect your social media presence. 1. Check Your Connection Is Safe Hackers can add malware or trojan horses to your account if your PC isn't protected by anti-virus protection. These innovative virus-like programs can steal your login details. Be mindful of accessing social media pages over a WiFi network in a coffee shop or internet cafe. It's easy for hackers to access sites via these open networks. 2. Use a Creative Password Some bots can guess passwords based on commonly used ones. Never use a person's date of birth or mother's maiden name, as they're easily worked out. A creative password that's harder to hack consists of lower and uppercase letters, numbers, and special characters, with no recognizable words. Consider a password security app that generates random passwords for each login. An extra level of protection is to enable two-factor authentication, for example, a site password and a one-time password (OTP) on your smartphone. 3. Manage Privacy Settings The default setting for any new social media account is 'public.' This designation means that anyone can see anything posted, and somebody doing a Google search for your name could bring up the post. Popular settings are private, friends only, or custom. Think carefully about your intended audience. 4. Approve All Tags Friends love to tag each other, which is one of the social media's many benefits. However, not everyone wants the world to know what they're doing at any given time. Most social media apps have an option for the person to allow or reject a post that includes them. 5. Don't Automatically Accept Friend Requests Many people like to build their friend lists on social media platforms, but there is a danger. Accepting a request from a stranger could open the door to the site being hacked. Always check the profile of the person making the request; if it's brand new with only a profile picture and nothing else, it may be a bot. If a request comes through from someone who's already a friend, it could mean they've been hacked. Before accepting it, contact them via another medium to confirm the new page is legitimate. 6. Think Before You Post Before clicking the 'post' button, ask the question, 'Would my grandmother like this?' If the answer is 'no,' reconsider it. Many people believe once something is deleted from the internet, that's the end of it. Sadly, this isn't true; things can be recovered. Future employers may discover images and comments that paint a person in an unflattering light, so make wise choices. 7. Don't, or Delay Sharing Location Data 'Check-in' is a popular feature on many social media apps. While it's fun to let everyone know where you are, it also tells others with bad intentions. For example, checking into a shopping mall can let a stalker know where to find you. Alternatively, it can also let burglars know you're not currently home. Most smartphone cameras have a GPS function that stamps the image with the date, time, and location. A photo can give that data away even if you don't use the 'check in' function. Take the Time to Get Protected As hackers get better at accessing people's social media accounts, users can take steps to limit the chance of something happening. Always be sure that the pages are being viewed on a secure network. Use strong passwords that aren't easy to guess, and manage the settings early to decide who can access what. Be vigilant about being tagged and accepting random friend requests. Think carefully about what gets posted, when, and from where. Do these things, and there's a fair chance a hacker will move on to an easier target. Read Also: The Most Common Reasons Why You Cannot Log In To a Website What Are Some Best Practices To Prevent Phishing Attacks? How To Prevent A Ransomware Attack

How to Start Social Media Agency in India

If you are thinking of starting a social media agency, then you have to take care of some things which will give you benefits in future and you will be able to stay in the long term in the market. To begin any work, it is very important to do the right planning. This article talks about the social media agency, how to start it and some important legal registration. What Social Media Agency Do: A Social Media Agency is a Service Provide Agency which works for their customer and here some of their functions are given below Search Engine Optimization, it is very important because every time when you post anything on the Internet then you need of it because this will give you keywords, then you can use that keyword during uploading on Internet so it will reach to the maximum people. Social Media Advertising, Agency will promote your brand on Social Media, this is very important for any brand to reach maximum people on the Internet, social media agency will help you to promote your brand on social media. Social Media Audit, they will calculate your business on social media Competitor Analysis, they will provide you competitor analysis so you can use this for upgrading your business. How to Start Social Media Agency: The first step in starting a social media agency is creating of the website. You have to create a Website so people can see your profile and assign you to work. And with the website, you have to promote on social media so it will help you. You can also apply for Google Certification so you will avail many benefits from the Google. Pick up the Projects from the Freelancer, this is very easy and simple, you have to visit the Freelances website where you will find your customer and you can start work with them. Plan everything about your agency; planning is very important for staying in the market. Start a search for clients, and make good relation with them, a health-related is required for business. Set your Market price, because you have to compete with other agency also Create a good team and friendly environment is required for starting a social media agency so the team can work efficiently Legal registration with various laws is important because this will help you to take benefits from the government schemes and it will protect the rights of the agency. And also you have to make an entity for your business and have to register your business under Udyog Aadhar. Partnership Firm Registration: If you are planning to start a social media agency then you have to register your business also. If there is 2 or more partner in your agency then you can register your business with Partnership Firm. A Partnership Firm can be incorporated with the 2 or more person and it does not require the minimum capital contribution, you can start your business with any least capital. The process of Partnership Firm Registration is also easy and simple. You have to follow below-given steps First, you have to choose your Partnership Firm name, you can choose any name for your agency, a unique name will attract and you cannot copy other firm’s names so you have to choose a unique name for your social media agency. Then you have to make a deed/agreement for your partnership firm. In this deed, you have to mention each and every single detail of your social media agency and its partners. You have to mention rules and regulation of firm and details profit and a capital contribution of each partner. And this deed/agreement should be signed by all partners and notarized by a lawyer. The last step is optional, it is your choice whether you want to register your firm or not. If you want to register your firm then you have to apply for this under Register of Firm. It is very costly so it depends on you. Udyog Aadhar: If you are planning a startup then you should register with Udyog Aadhar. It is a unique number which is issued by the Ministry of Micro, Small and Medium Enterprises. After obtaining Udyog Aadhar Registration your agency will get many benefits like a loan on the minimum rate of interest or without interest, a subsidy from the government and many benefits from the governments. The process of registration is simple, you can apply for it online and it does not require any attachment of documents. After submission of the form, you will get your Udyog Aadhar number. Conclusion: If you are planning a Social Media Agency then you should register your business with Udyog Aadhar because it will give you many benefits, and also you should register with Partnership Firm because its incorporation is very easy and it does not require much compliance so you should consider above-given points in the article. Read Also: How To Market Your App Successfully Mobile App Marketing Agency This Is Why Social Media Is Essential In The B2B Sales Process

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Related

Unconventional Marketing! How to Market Your Personal Injury Law Firm on Pinterest

How To Protect Yourself On Social Media?

How to Start Social Media Agency in India

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Share this Article

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related