Social Media Marketing: Six Trends to Keep Your Eyes On

Published on: 08 March 2018 Last Updated on: 24 February 2020

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it’s time to “Go social or go home.” Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness.

If you’re looking for the trends to keep your eyes on here are six trends in social media marketing:

Brands going Life (Live-Streaming):

People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience.

Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn’t attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming.

According to the research it’s found that more than 80% of people would prefer watching live videos rather than reading a blog post.

Rule of Social media influencers & Micro-Influencer:

Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products.

No Organic reach?

As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach.

Are you investing in social media advertisements? If the answer is no, then it’s time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain.

Tell your story:

Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of “Stories”. So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual.

Create Chatbots:

If you’ve ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it’s a chatbot program which is designed to interact with you.

So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you’ve planned yet make sure to be on it. You might need one at some stage this year.

Read also:

5 Steps on How to Market Your Business Using Social Media

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Best 5 Instagram Marketing Tools You Should Be Using

No one would like to be left behind and it is undoubted that business has to be on social media. You may be off Twitter and Facebook but are you on Instagram? Instagram is not for photographers and teens only because it has Instagram marketing tools that will help your business grow. There is so much going around on Instagram and you do not want to waste time learning this platform. Use this write-up to learn more about its tools. 5 Instagram Marketing Tools : 1. Social insight : Social insight is among Instagram marketing tools which run a deep analysis of the account. It is easy to follow the engagement, interactions, and growth of the account. The main feature helps you estimate the required posting time and gain data on followers. You can also see info on average engagement. Additionally, this is more than a business account as this feature allows you to connect with others and compare their analytics. This is a promising tool that business owners use. 2. Repost : Repost is one of the most essential Instagram tools for sharing user-generated content. When you do this, you show customers that you are appreciating them and their opinion. This tool is easy to use because you just need to click and share content while acknowledging the creator. This tool enables you to bookmark videos and photos you would like to report. It becomes possible to find photos by typing the username or hashtag and reposting by one button. This tool contributes to strengthening business relations with clients. 3. Instagram business blog : Of late, Instagram has announced the launching of the business blog. This tool will be used as a resource for business so as to contribute to other companies’ success. According to Gramlike, you need to visit the blog to get the required info on the offers of this tool. You need to keep updated with news from the company and learn the way this tool is effectively used. Also, try finding out what other accounts of businesses are doing. Statistics of Instagram marketing show that forty-eight percent of brands have accounts and this includes almost all top one hundred brands. This indicates that Instagram competition is fierce and you need all the Instagram marketing tools to be on top. Nobody knows Instagram better than Instagram. 4. Boomerang : Boomerang is yet another tool for video creation that appeals to the audience. Possessing a strategy that develops involves engaging the audience in the best way. You have to speak their language. According to liquid creativity, videos of the boomerang are a crucial section of the language. You can use it for purposes of filming videos on one second. The nice thing is that you do not need so much time as there is no need of audio. There is no need of working on dialogues. Capture the best moments behind scenes and make interesting videos about the product. A second can always be the difference. 5. Later : A free plan is available. It provides thirty posts per month, one user, and one social profile. This is one of the Instagram marketing tools called the Linkin bio that makes it easy to shop Instagram feed. The Linkin bio is a landing page resembling Instagram feed and displays posts as clickable images. It is possible to access videos, photos, and accounts in later and have several media libraries; therefore, you do not have to share videos and photos with team members and Instagram accounts. It becomes possible to manage several accounts in the business plans. You can just have managers in teams to approve content and contributors and team members submitting media. Conclusion : It is fortunate to note that Instagram has edited its stance when it comes to Instagram marketing tools when it comes to scheduling. You will realize that these tools supporting scheduling also support direct Instagram publishing, and others help in boosting presence on social media. Read Also : 5 Marketing Tips To Help Grow Your Business On Instagram Getting Familiar With The Types Of Instagram Contests Why Every Business Needs Digital Marketing

How Social media Playing a Role in career building?

Nearly everyone aspires to have a meaningful and successful career. But unfortunately, many of us fail to make a satisfying job decision, either due to lack of resources or awareness. But, have you ever tried to discover the power of social media in career development? Read also: How Studying Abroad Can Benefit Your Career Social Media tools such as Twitter, LinkedIn and Facebook are becoming increasingly popular tools. It is playing an imperative role in career building. It offers numerous opportunities as compared to traditional employment methods. These platforms provide you with the amenity to enhance your visibility. Here are some more vital roles of social media in career building: Organizations utilize these platforms to know about candidates: As per annual social media recruitment survey conducted by CareerBuilder, 60% of the employers use social media networking sites to screen the job candidates. The social media tools such as Facebook and Twitter gives a better glimpse of the candidate’s personality and behavior. It provides an insight of the candidates which is more comprehensive than a cover letter or resume. Moreover, LinkedIn not only provides the complete details of a candidate’s job history but also their activeness in community and involvement in organizations. The recommendations on LinkedIn give the idea of people’s perspectives about you. Read also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store It helps to discover job opportunities: Nowadays, many firms embrace social media as an imperative part of the talent attraction strategy. Therefore, they advertise the internship and graduate opportunities on the social media networks. As mentioned above, Assignment Writing Service companies also use these platforms to get proper insight about the candidates. It assists in interaction with the professionals: Facebook, Twitter, and LinkedIn are called social networks, aren’t they? These are great ways to interact and develop relations with the people of your chosen field. LinkedIn is a social media channel which is specially developed for professional networking. It has an approximate of 200 million members all over the world. It allows you to follow and engage with particular brands which create a direct impact on the follower’s perceptions about you. It offers job seekers an opportunity to learn from the social media profiles of the companies. It’s a perfect way to know about their activities, values, and feedback of customers and clients. Read also: How To Write An Effective Resume That Get Noticed? It allows engagement with the targeted clients and customers: Social Media not only allows interaction with professionals but with targeted clients and audience too. You can make use of these platforms to brand yourself to the potential customers and clients. The two-way communication line permits you to get customer reviews about your products or services. You can show the targeted audience that you appreciate and respect their views by giving prompt replies to them. It keeps you updated: Are you acquainted with words such as “Newsfeed” or “Twitter trends”? Yes right! The Newsfeed is the place which is constantly updated with the latest stories, news, statuses and much more. Twitter trends show you the latest news and world events through hashtags. Due to worldwide followers, almost every social media platform gives you insight regarding all the events happening. Furthermore, social media also increase your knowledge regarding marketing and career prospects. Some special social media tips for you: Your profile photo should be relevant and worth sharing with your networking. The Profile should abide by the social media etiquettes and have a level of professionalism in it. You must try to engage with people to your best because engagement leads to network building. Share your valuable opinions in conversations related to your career and professional interest. You should refrain from presenting anything negative about yourself as it lowers your chances of being selected for the job. Are you ready to utilize these key platforms for job searching and career development? Great! All you require is a good internet connection to remain active and an enriched online profile with recommendations from clients and colleagues. Read More: Using Social Media To Promote Start-Up Businesses Social Media Marketing Role In Technology Why Your Business Should Care About Social Responsibility Football Fans Now Have Their Own Social Network

How To Move Your Career In Social Media Marketing Up A Gear?

Social media is a growth area and is an increasingly significant and vital aspect of marketing strategy for businesses in all sectors. It's something we're all aware of, and most of us engage with social media on a personal level to a greater or lesser degree. But if it's a medium that you're genuinely passionate about, you might want to make social media marketing your career. Getting started is one thing but getting moving is another. Social media is all about being noticed, and social media marketing is even more so. The first product you must sell is yourself! Begin thinking about what you offer, the unique strengths you can bring to the social media marketing game, and where your potential specialisms lie. Checkout Some Crucial Points To Help You Move Your Career In Social Media Marketing Up A Gear: 1. Business To Business When we think about social media marketing, we tend to think about retail businesses engaging with customers to build their brand, create communities, and encourage followers to begin their buying journey. While this is undoubtedly a big part of the story, business-to-business (B2B), social media marketing is equally important. The essence of social media is communication between peers. People trust and believe what they read on social media because it's coming from friends or ordinary people just like them, rather than corporate entities that may have a vested interest leading to bias. That is why B2B social media makes sense. It's businesses talking to each other as friends, or at least friendly rivals, with a shared language and a shared understanding of the commercial ecosphere in which they operate. 2. Valuable Connections Setting yourself up as a B2B social media specialist is a way to stand out from the crowd. This form of marketing is particularly valuable for small businesses, entrepreneurs, and startups, where making connections and sharing information is vital for survival. As a B2B social media marketer, you'll help businesses find clients and maintain productive relationships with them. You'll also be building a brand within the industry in a way that generates trust and respect. 3. Content specialist You might also want to specialize in the kind of content you deliver. Video production is one example, and this is a fast-growing area of social media communication. If this is something you're enthusiastic about, learn how to use industry-standard editing tools and prepare a snappy showreel for potential clients and employers. Whatever specialism calls out to you, follow your interests, and then develop your skills so you can become a go-to creator in your field. 4. Keep learning The skills you need to stay at the top of your game in all forms of digital media change rapidly. To keep up, you must keep learning, adding new certificates and qualifications to your resume to remain current. If you already have a bachelor's degree, then an online master's in marketing is a recommended way to learn about advanced strategic storytelling and content creation in today's digital world. Besides essential qualifications, you can also learn through volunteer work, job shadowing, and internships. Continually seek ways to develop new skills and brush up on old ones. Don't be afraid to push yourself out of your comfort zone and risk making mistakes. Failure is often the best teacher, so find environments where you can experiment safely. 5. Set targets When you're trying to keep your career moving, it helps to have a route map and some inspiration. Think hard about where you're trying to reach. Where do you hope to be in your professional life in five years? What about ten or twenty? Once you've established some timeline goals, work out the stages you must go through to get there. These might be vague now, or you may have different options on the table. One way to clarify your intended career path is to seek out people in your field who you'd like to emulate, who are maybe ten years further down the road than you. Follow these people on social media and research their backstories. If it's appropriate to do so, consider reaching out to them and asking for tips. Be polite; remember they are incredibly busy and don't expect them to move mountains on your behalf. But most people are happy to answer a few informed, specific questions. 6. Understand influencer marketing Influencers are individuals on social media who leverage their brand to promote a company, product, or corporate brand to their followers. The influencer may have achieved fame and success in another area, like music or television, or they may have gained a following through their YouTube streaming or gaming on Twitch. They may equally be someone writing expert articles on Medium or LinkedIn. The important thing is that the influencer has access to a demographic the company wants to win over. Accordingly, the company enters a mutually beneficial, informal partnership with the influencer in which the latter acts as an unofficial ambassador or spokesperson for the company's brand. Understanding influencer marketing is crucial. You might find yourself working with influencers or even acting as an influencer yourself. Networking with individuals who could potentially become influencers is always useful, as is knowing how relationships between influencers and brands can be structured. 7. Keep on top of your personal brand Even if you've got a full-time social media marketing position with a company, you should still find time to keep on top of your personal brand. That means continuing to post engaging content across multiple platforms, focusing on your strengths, and building a reputation as a thought leader. Your personal social media profiles are also the place to develop and showcase skills you're not being called upon to use in your day job. Social media marketing is an exciting and competitive role. There are many ways to move forward, and these often involve becoming more specialized as you find your unique marketing niche and develop it. By taking control of your career path, you'll become empowered as a content creator and marketer whose work is always in demand. Read Also: Social Media Marketing role in Technology Importance of Storytelling in Social Media Marketing 4 Ways to Use Mobile Marketing in a B2B Marketing Strategy

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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How Social media Playing a Role in career building?

How To Move Your Career In Social Media Marketing Up A Gear?

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Share this Article

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related