Social Media Marketing: Six Trends to Keep Your Eyes On

Published on: 08 March 2018 Last Updated on: 24 February 2020

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it’s time to “Go social or go home.” Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness.

If you’re looking for the trends to keep your eyes on here are six trends in social media marketing:

Brands going Life (Live-Streaming):

People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience.

Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn’t attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming.

According to the research it’s found that more than 80% of people would prefer watching live videos rather than reading a blog post.

Rule of Social media influencers & Micro-Influencer:

Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products.

No Organic reach?

As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach.

Are you investing in social media advertisements? If the answer is no, then it’s time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain.

Tell your story:

Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of “Stories”. So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual.

Create Chatbots:

If you’ve ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it’s a chatbot program which is designed to interact with you.

So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you’ve planned yet make sure to be on it. You might need one at some stage this year.

Read also:

5 Steps on How to Market Your Business Using Social Media

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How to Download Facebook Videos on Android?

Have you watched a video on Facebook and you would like to download it to your Android? Several people out there are struggling with such downloads. If you are one of them, you can be sure that your struggles have come to an end. Some people believe that it is impossible to save and even keep a local copy of that fun video they came across on online. Facebook has an easy way of doing this especially if you are using an Android device. The most important thing is to follow the simple steps, and you will have the video in your device. In this article, you will get useful tips on how to download Facebook videos on Android. Do you know why several people are struggling with downloading Facebook videos on Android? The reason is that the whole process is not direct because the option is not readily available on the Facebook app. Facebook does not have the intention of allowing users to download a copy of the uploaded videos. However, the app will enable you to save a copy of the video link so that you can view it again any time you feel like doing so. Therefore, you may find it tricky unless you know how to download Facebook videos on Android. Even though most users are comfortable with this arrangement, we have people who prefer to download the video on their personal Android devices. If this is your intention, then the content of this article will be helpful to you. I will take you through the whole process on how to download Facebook videos on Android. There are typically two steps that you should undertake if you want to keep a copy of your video on the Android phone. The initial one involves the video URL or the link. The second section guides you through the actual steps on how to download Facebook videos on Android. This article makes use of the free service to help you in downloading Facebook videos to your Android device. You can be sure you will like the page once you discover that they are offering exemplary services. Step One: Copy the Link Source The first step you need to undertake while downloading Facebook videos on Android is getting the video link. However, I am aware that most people don’t know how to do this. The first thing is to open the Facebook application that is readily available on your screen. After this, you can now go to the video that you would like to download. Tap on the ‘more settings button that you will find on the upper right section. You can easily locate it by looking for an icon that has three dots. It has all the setting functions that you need for your Facebook page. You can now select the ‘copy link’ option then move to the second phase of instructions. Step Two: Downloading the Video to Your Android Device This is the second step that you undertake while downloading Facebook videos on Android. After copying the video link to the clipboard, you can now embark on the process of downloading. Here are the simple steps that you need to follow to achieve this objective. This first step is to open your browser. You can use any browser depending on what is installed in your machine. You will not have any problem with this as long as you know what serves you well. Once the browser is open, you need to visit the following site https://catch.tube/. The beauty of it is that the website offers free services when downloading your Facebook videos to Android. One of the things that you will notice is an empty box beside the red button that states ‘catch the video.’ All you need to do is to enter your URL into this box. From here, you can scroll downwards and search for a red button that states ‘show media list.’ Once you get this button, you can tap on it to proceed. You will realize that the whole process flows so smoothly as long as you know what you are doing. You can now select the video version that you would like to download. The page gives you several options and its upon you to choose what you love most. You can now allow the device enough time to download the video. In some cases, you may be forced to be patient depending on the size of the video that you are downloading and the stability of your internet connection. It can be wise to connect to a high-speed internet if you want the whole process to flow seamlessly. After the download is complete, you will see the download indicator in your status bar telling you that the download is complete. All you need to do at this stage is tapping on it. You can now open the video that you have just downloaded to make sure that it is functioning correctly. The whole process is simple and straight forward. In case you want to download another video, you can use the same procedure. The most important thing is to be keen to the video format so that you don’t choose the wrong option as this may affect the functionality of the video. Conclusion Most people all over the world own android devices. One of the reasons is that Android is a reliable operating system, especially on Smartphones. With over 12 billion Facebook accounts globally, a large proportion of these individuals use their Android devices to access their pages. However, most of them don’t know how to download Facebook videos on Android. You don’t want to mix an opportunity of saving your favorite videos in your handset. In this article, we have explained how you can achieve this objective through two simple steps. The first one is copying the URL of the video while the second one entails the actual downloading of the video. Follow these simple processes, and you will get your Facebook video in your device within no time. Read Also: How To Remove Pname Com Facebook Orca 10 Of The Best Facebook Pages To Follow Now Digital Marketing: Utilize Facebook To Support Your Hospitality Business

Social Media

12 Practical Ways to Boost Brand Recognition with Social Media

Spreading brand awareness is essential if you want to become a household name. One of the best places to get your name out there is social media. However, carving out a place for your brand in such a crowded atmosphere can be challenging at best and impossible at worst. However, with dedication and the right social media strategy, you can garner followers and promote your brand and products while engaging with your target audience. Here are 12 practical ways to leverage social media to boost brand recognition. 1. Share Social Media Buttons Having some share social media buttons on your website or blog can help your customers get the word out on your products or services, exponentially expanding your reach. When you make it easy for your visitors to share your content, they’re more likely to help promote your business and recommend your brand to their family, friends, and professional social media connections. Of course, that’s not all you can do on social media, but it's a great place to start, so have one-click share buttons so anyone visiting your website can quickly spread the word. Aside from pasting a few lines of code into your website, it’s an effortless way to boost brand recognition. 2. Understand Your Audience and the Platforms They Use Market and audience research is an essential part of any outreach strategy. So pull out your customer profiles and see what social media platforms they’re on so you can effectively target them. You should also discover the rules and culture of the platform you post on. You can be fast and loose on Twitter, but you’ll want to take a more formal tone on LinkedIn. 3. Reduce, Reuse, Recycle, and Repurpose Content for Social Media You’ll likely be posting on multiple platforms, and you can share plenty of content between them as long as you tailor that content for the platform you’re posting to. Reuse your content, but customize it to the social media network you’re sharing it on. You shouldn’t post a paragraph-long story on Instagram or just a picture with no context to Facebook. And every social media manager knows about the 280-character limit with Twitter, although that may change soon. And it’s not just social media content you can recycle. Turn your blog posts into a series of short snippets with a powerful call to action to encourage followers to click through to your website to read the full story. Post short clips of longer videos as a teaser to drive traffic to your website or YouTube channel. There are endless ways to repurpose your content to power all your digital marketing initiatives. 4. Engaging With Customers: Social Media is Like Customer Service, but More Fun Consumers will definitely let you know if your company gets something wrong on social media. Responding to these comments quickly and effectively is essential for engagement and providing excellent customer service. Of course, you should also respond to positive comments, which can alleviate the burn from the scathing remarks. Reacting quickly and effectively to any brand mentions can immensely help customer engagement and brand recognition. 5. Visual Content: The Popularity of Images, Infographics, and Videos Attention spans are short, and your audience wants instant gratification. You can capture attention and amuse the masses by taking advantage of visual information with images, infographics, and videos. If your content is catchy, funny, or otherwise captures the attention of the masses, you can even go viral, spreading your brand all over the web. Keep in mind that you can go viral for bad reasons, too, which may open you up to negative publicity. That’s why you should ensure that your social media content aligns with your vision, mission, and brand personality. 6. Hashtags, Captions, and Comments Oh My! One of the most critical aspects of social media is being social. Follow others, use hashtags to make your content searchable, comment on other posts, caption photos, and just be social. It’s incredible how many businesses miss this crucial aspect. If your business were a person, it would be social on the feeds, interacting with its followers and other users. So be social, and you can make your brand seem more alive and likable to consumers. 7. Research and Case Studies: The Importance of Authority Content When you post online, you need to have high-quality content. Among this content, authority content is some of the most important. No matter how excellent your outreach strategy is, no one will pay attention to it if you're posting hot garbage. Authority content is content like research or studies carried out by your company that establishes you as an authority in your industry or niche. It garners trust with your audience and proves you know what you’re doing. 8. Educational Content: Making Learning Fun Educational content is some of the most popular content in the social media sphere. Tutorials and how-tos rate highly, for example. So, by using educational content on your brand profiles, you can prove you’re an authority, attract followers with high-quality content, and improve your brand recognition and image all at once! 9. Take a Stand: Promote Your Brand’s Stance on Important Issues Many authority sources are split on this. Some think businesses and brands should stay far away from any political issues. Others believe you should state them proudly. It's up to your discretion. However, brands that have taken a strong stance on their political beliefs have trended and gained popularity. Political issues are always a hot topic on social media; you’re putting your brand out by joining that conversation. So state your brand’s beliefs and take a stance on important societal issues, but don’t stir the pot. While expressing your beliefs and reacting to current events can garner attention, you don’t want to risk alienating your audience or drawing the wrong kind of media attention. 10. Community Service: Show How You’re Giving Back If your brand or business gives back to the community, shout it out online. Take pictures and post them, write about individuals and how your brand’s community programs have helped them, and just let your audience know you’re giving back to the community. Brands and companies that give back to the community gain favor with online audiences. Consumers want to know their favorite brands are giving back, and when they do business with brands that do, they’ll feel like they’re playing a part in the effort, too. 11. Your Brand Voice: Human, Personable, and Humorous Your brand might not be a person per se, but that doesn’t mean you shouldn’t sound like one online. Your audience will know if you’re phoning it in, as the brand voice will sound flat, unfeeling, and robotic. Social media feeds that only exist to sell products won’t get far. So inject humor, keep your feeds centered on human stories and issues, and engage in conversation with your audience rather than merely talking to them. Talk like your brand is an actual person online. Don’t sound like you’re a product. 12. Tag Teaming: Tagging, Influencers, and Partnering with Related Brands Tagging is extremely useful if you’re trying to get the word out about your brand. You’re getting double the exposure and promoting the person you’re tagging simultaneously, a win-win for everybody. So tag whenever you can. You can take this a step further with influencers. Influencers are users who are considered thought leaders on a particular social platform or on social media in general. Note: By sponsoring influencers who have a relevant audience that you want to target, you can reach more ideal customers and boost brand awareness. Partnering with related brands is another excellent way to promote your brand on social media. Final Thoughts For any influencer, breaking through on social media is a challenge. Keep in mind the tips laid out in this article when you develop brand awareness campaigns in the future. Whether you’re leveraging social media share buttons, tag-teaming with other influencers, or working on the perfect hashtag, these strategies will help you boost your brand’s profile in the social media sphere. Additionals: Social Media Usage: Pros And ConsUncover the Benefits of Partnering with a Social Media Agency in MalaysiaHow to Use Videos to Get Real Estate Leads from Social Media with Little EffortHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Using Social Media to Promote Start-Up Businesses

Social media has changed the concept of business marketing. A few years back, huge businesses with big-budget promote their brand in a way which was even more appealing for the customers so their exposure was far better than Start-up businesses. Social media marketing is a source which gives the opportunity to the upcoming business holders to communicate with their clients via their social networking accounts so they can have a better chance to reach to a big audience. There are several popular social media platforms which people are using to promote their business without spending any extra cash. There are three main advantages which we can get from social media, A huge part of our society is using Facebook, Twitter, LinkedIn, and Instagram so it is easy for a new business owner to reach to a big audience in no time. When you gain some customers who rely on you for quality, they will start recommending your services/brand to others. New customers will then approach your page and you will have a bigger community for your brand. Reliability is not a single time earning, you have to improve your services to make your clients even happier with the products they are getting from you. When your clients will be able to contact you, they will ask for something they want from you and you can strengthen the bond between you and them by addressing their demands and replying to their concerns. Seeing positively, we can enlist so many advantages of using social media to promote your business, the biggest advantage is that it is free of cost and you do not need to spare extra cash to advertise about your brand. But as the title says, we are not only looking at the advantages, we are taking a bigger view of what social media does when we use it to promote any start-up business. As we are talking about start-up business, it is obvious that a new firm is not yet famous and it needs a lot of effort and a careful approach to pass things positively to the clients. Social media, at a point, can be risky for start-up business promotion. You need to adopt a consistent strategic and professional tone while building your online community. Make sure to entertain each and every client who approaches you at your social media pages. You must keep some points in your mind while managing your social media accounts. Keep your tone steady and professional. Use simple language to chat with clients. Never share any information at general chat panel when clients are asking for a specific service, discount or price, get to their inbox and send a message there. Keep one thing in your mind that you will never get positive responses only, there will be some people who can criticize you or even talk rudely to you, never get involved in absurd discussions, rather answer them politely If they address you directly. Make sure to update your content on a regular basis. Never leave your accounts silent for a while, try posting some material daily. If you do not have time to manage your social media accounts, hire someone for this purpose but do not leave them unattended. Try to follow your competitor’s accounts to see what and how they are offering to the clients. Make sure to check famous brands’ pages to improve the quality of your service. It needs complete planning to set objectives and reach a targeted audience in a specific time limit. You cannot just go where the waves take you, rather you need to check for each and every word which is being posted from your side. Keep one important thing in your mind, people get bored easily when they get simple sales messages from you or the content that is scheduled to be forwarded automatically, keep your messages personalized and live. Concluding the discussion, we are giving you a short plan to work with social media to promote your start-up business. Before you take a plunge into the world of social media, wisely plan a few things. What are you going to say to your audience? Monitor your speech carefully while you are speaking to your audience. People do not like monotonous replies, keep your tone lively and friendly. Try to give them confidence that their concerns will be taken seriously. Don’t refuse to talk to anyone. It will cause serious damage to your reputation. Who is going to take the responsibility to say? Make sure that the member of your team who is going to reply to your clients is a sharp, highly qualified and social person to handle this responsibility. Do not shift this responsibility so often, people like a familiar tone every time they try to contact you. When you are going to say? Another important thing to decide is when you are going to post your content, how often you are going to update your post wall, and what will be the schedule of your promotional posts. Keep everything managed and well prepared and do not take social media as a piece of cake. Remember one thing, it is the best source to uplift your brand if used carefully and it can be the worst jerk to your business if not handled wisely. Read also: How Social Media Playing A Role In Career Building 8 Expert Ways To Build Your Personal Brand On Twitter!

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How to Download Facebook Videos on Android?

12 Practical Ways to Boost Brand Recognition with Social Media

Using Social Media to Promote Start-Up Businesses

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Share this Article

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related