Using Social Media to Promote Start-Up Businesses

Published on: 18 July 2017 Last Updated on: 10 September 2024
social-media

Social media has changed the concept of business marketing. A few years back, huge businesses with big-budget promote their brand in a way which was even more appealing for the customers so their exposure was far better than Start-up businesses. Social media marketing is a source which gives the opportunity to the upcoming business holders to communicate with their clients via their social networking accounts so they can have a better chance to reach to a big audience. There are several popular social media platforms which people are using to promote their business without spending any extra cash. There are three main advantages which we can get from social media,

  1. A huge part of our society is using Facebook, Twitter, LinkedIn, and Instagram so it is easy for a new business owner to reach to a big audience in no time.
  2. When you gain some customers who rely on you for quality, they will start recommending your services/brand to others. New customers will then approach your page and you will have a bigger community for your brand.
  3. Reliability is not a single time earning, you have to improve your services to make your clients even happier with the products they are getting from you. When your clients will be able to contact you, they will ask for something they want from you and you can strengthen the bond between you and them by addressing their demands and replying to their concerns.

Seeing positively, we can enlist so many advantages of using social media to promote your business, the biggest advantage is that it is free of cost and you do not need to spare extra cash to advertise about your brand. But as the title says, we are not only looking at the advantages, we are taking a bigger view of what social media does when we use it to promote any start-up business.

As we are talking about start-up business, it is obvious that a new firm is not yet famous and it needs a lot of effort and a careful approach to pass things positively to the clients. Social media, at a point, can be risky for start-up business promotion. You need to adopt a consistent strategic and professional tone while building your online community. Make sure to entertain each and every client who approaches you at your social media pages. You must keep some points in your mind while managing your social media accounts.

  1. Keep your tone steady and professional.
  2. Use simple language to chat with clients.
  3. Never share any information at general chat panel when clients are asking for a specific service, discount or price, get to their inbox and send a message there.
  4. Keep one thing in your mind that you will never get positive responses only, there will be some people who can criticize you or even talk rudely to you, never get involved in absurd discussions, rather answer them politely If they address you directly.
  5. Make sure to update your content on a regular basis.
  6. Never leave your accounts silent for a while, try posting some material daily.
  7. If you do not have time to manage your social media accounts, hire someone for this purpose but do not leave them unattended.
  8. Try to follow your competitor’s accounts to see what and how they are offering to the clients.
  9. Make sure to check famous brands’ pages to improve the quality of your service.

It needs complete planning to set objectives and reach a targeted audience in a specific time limit. You cannot just go where the waves take you, rather you need to check for each and every word which is being posted from your side. Keep one important thing in your mind, people get bored easily when they get simple sales messages from you or the content that is scheduled to be forwarded automatically, keep your messages personalized and live.

Concluding the discussion, we are giving you a short plan to work with social media to promote your start-up business. Before you take a plunge into the world of social media, wisely plan a few things.

What are you going to say to your audience?

Monitor your speech carefully while you are speaking to your audience. People do not like monotonous replies, keep your tone lively and friendly. Try to give them confidence that their concerns will be taken seriously. Don’t refuse to talk to anyone. It will cause serious damage to your reputation.

Who is going to take the responsibility to say?

Make sure that the member of your team who is going to reply to your clients is a sharp, highly qualified and social person to handle this responsibility. Do not shift this responsibility so often, people like a familiar tone every time they try to contact you.

When you are going to say?

Another important thing to decide is when you are going to post your content, how often you are going to update your post wall, and what will be the schedule of your promotional posts.

Keep everything managed and well prepared and do not take social media as a piece of cake. Remember one thing, it is the best source to uplift your brand if used carefully and it can be the worst jerk to your business if not handled wisely.

Read also:

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

All Comments

Good post! We will be linking to this particularly great post on our site. Keep up the great writing

I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

Related

Social Media ROI

How To Measure & Grow Social Media ROI

Social media is vital for businesses striving to enhance brand awareness, connect with their audience, and foster meaningful engagement. Yet, amid the sea of likes, shares, and comments, many grapple with a key question: Is our social media strategy delivering ROI? This guide demystifies the process, providing actionable insights to optimize online presence.  From defining social media's purpose for a brand to calculating ROI, implementing improvement strategies, and social media reporting, we'll navigate essential steps to unlock your social media's full potential. The Purpose of Social Media for Brand Before diving into metrics, clarify your social media goal. ROI varies among brands; some prioritize awareness, while others focus on lead generation or customer service. For example, Apple uses targeted Twitter ads for the latest MacBook, yielding measurable results. Brands emphasizing customer service see resolving concerns as a key ROI factor. No one-size-fits-all approach exists; define your social media ROI based on specific goals like brand awareness, lead generation, or customer retention. Setting Actionable Social Goals Measuring social media ROI becomes futile without clearly defined and measurable goals. While metrics such as social shares and follower counts hold value, they frequently lack the necessary depth for a comprehensive ROI evaluation. Instead, prioritize targeted, action-oriented objectives that align closely with your business goals. Campaign-specific goals offer a more accurate assessment of ROI. Whether it's driving email sign-ups, generating inquiries through contact forms, facilitating trials, driving purchases, or encouraging downloads, these goals involve measurable actions that contribute to the conversion funnel. You can track individual links by setting campaign-specific goals, and attributing clicks to specific campaigns and calls to action. For instance, Instagram-based brands frequently update their bio links to coincide with ongoing promotions, utilizing URL trackers to tie clicks to specific campaigns. This level of granularity is crucial for understanding which efforts are driving tangible results. Bonus tip: Managing various social media goals can be difficult across multiple channels. Try a social media management tool to manage all your social media marketing activities from a centralized dashboard. Measuring Your Goals with Precision Once you've established your objectives, the subsequent task involves precise tracking and measurement. Google Analytics proves to be a formidable tool in this regard. By scrutinizing the traffic originating from social media platforms, you can assess the impact of your campaigns. For instance, the Google Analytics "Acquisition" report furnishes valuable information on traffic acquisition across various channels, permitting you to refine results according to conversion events like adding items to the cart or completing purchases. This meticulous tracking empowers you to attribute conversions and revenue to the success of your organic social initiatives. Tracking Social Media Expenses Measuring ROI requires a comprehensive assessment of your social media expenses beyond just ad spend. Consider the following components: - Time: Factor in the value of your time or your team's time dedicated to social media efforts. - Tools: Include costs associated with any paid tools, subscriptions, or software utilized for social media. - Advertising Expenditure: Calculate the total funds allocated to boosted posts, paid campaigns, and other promotional efforts. - Creative Content Expenses: Consider the costs associated with content creation, covering design, writing, and other creative components. - Incidental Expenditures: Incorporate any supplementary costs, such as travel expenses for events or collaborations. How to Improve Your Social Media ROI Measuring social media ROI is an ongoing process; continuous improvement is essential for maximizing its impact. Here are some actionable tips to boost your social media ROI: 1. Set realistic goals for social media success. 2. Optimize your strategy by refining targeting and creative elements. 3. Stay informed on industry trends for a competitive edge. 4. Foster audience engagement through active participation and feedback. 5. Invest in social media advertising to extend reach and drive targeted results. 6. Utilize social media analytics to make data-driven decisions for strategy enhancement. Significance of Social Media Reporting A social media report analyzes a brand's content performance on platforms like Instagram, Facebook, YouTube, TikTok, etc. These concise reports, issued monthly, quarterly, or yearly, highlight key metrics such as top-performing posts, learnings, and numerical data like follower growth, engagement, and reach. Effective reports adhere to SMART criteria (Specific, Measurable, Achievable, Relevant, Time-sensitive) by setting clear goals. They emphasize key insights, victories, challenges, trends, and opportunities, offering a deep understanding of content strategy impact and audience behavior. Leveraging analytics tools simplifies data extraction, enabling comprehensive tracking and analysis of performance metrics. In 2024, best practices include establishing clear social media goals and focusing on relevant insights for a concise and engaging report. The process of creating a monthly social media report involves - choosing metrics aligned with your goals,  providing a high-level overview of progress,  showcasing top-performing posts,  adding analytics data, and  summarizing key learnings and takeaways.  Separating data into sections for organic and paid content on different platforms enhances clarity. The report wraps up by reviewing accomplishments, challenges, and potential opportunities, aiming to guide future strategic decisions. Conclusion Crafting a well-executed social media report highlights actionable insights, aligns with defined objectives, and utilizes analytics tools to thoroughly assess a brand's performance on various social media platforms. Through ongoing monitoring and optimization of your social media return on investment (ROI), you validate your spending, improve outcomes, and make informed decisions for the future. Read Also: The Ultimate Guide To Choosing The Right SEO Agency Ways On How to Advertise Coupon Codes in Social Media Creating a Sales Pipeline: Effective Steps To Do So

READ MOREDetails
social media usage

Social Media Usage: Pros And Cons

The impact of social media usage on all our lives is immense these days! There is hardly anyone who doesn't use social media today and thus, the number of users keeps increasing every day on these social platforms. Sites like Facebook, Instagram, Twitter, WhatsApp, etc. have seen a massive surge in the number of users in the past few years and with the ongoing digital revolution, it is surely going to see more such upfront.  But is this good for the common people? Are people benefitting or losing more in this social media revolution? What are the advantages and disadvantages of using such social platforms? Well, we shall discuss this in detail below as to what are the pros and cons of social media usage. Read on Pros The major benefits of these social media sites lie in the vast reach it has around the world. It is a mode of communication and connection that is formed between people sitting in any corner of the world. You can use social sites to get in touch with them anytime you want.  Apart from that, these days the social platforms are used for marketing and advertising purposes which target the concerned audiences and reach out to them without having to invest much in the promotions of products and services.  These sites are easy to handle and thus needs no help from anyone to be handled. The social sites have saved people a lot of time and money in such promotional events which otherwise needed a lot of it to be invested. These are some of the advantages of social media that must be taken into consideration. Cons Though there are not many disadvantages of using social media, there are some which you need to know. Like there are many fraud people who fake their identities to con you personally and professionally in these social sites. Apart from that, the need for an active internet connection all the time to get social media services is also an issue at times when you don't have a connection.  Also, the idea of over-indulgence and exposure in these social sites also call for a “no personal space” issue for many of us. There are some of the advantages of using social sites that people must have knowledge about! The closure If we go by the online facts collection site, the number of active users on social media sites have already crossed a billion and more. There are various usages of social media in terms of knowledge, entertainment, skills, tech and many more and thus we cannot say that social media is useless.  Unlike before, when these social sites are only used for chatting and communication, today these platforms are used for various purposes which is one good sign. But we can also not ignore the dark side of these social sites wherein cases of fraud, bullying, using identities, etc. have been reported. Thus, it can be concluded that there is both the good and bad side of social media usage which needs to be taken care of by the ones who use it for any purpose. Read Also: Using Social Media To Promote Start-Up Businesses 5 Steps On How To Market Your Business Using Social Media How To Start Social Media Agency In India

READ MOREDetails
Social Media

How Social media Playing a Role in career building?

Nearly everyone aspires to have a meaningful and successful career. But unfortunately, many of us fail to make a satisfying job decision, either due to lack of resources or awareness. But, have you ever tried to discover the power of social media in career development? Read also: How Studying Abroad Can Benefit Your Career Social Media tools such as Twitter, LinkedIn and Facebook are becoming increasingly popular tools. It is playing an imperative role in career building. It offers numerous opportunities as compared to traditional employment methods. These platforms provide you with the amenity to enhance your visibility. Here are some more vital roles of social media in career building: Organizations utilize these platforms to know about candidates: As per annual social media recruitment survey conducted by CareerBuilder, 60% of the employers use social media networking sites to screen the job candidates. The social media tools such as Facebook and Twitter gives a better glimpse of the candidate’s personality and behavior. It provides an insight of the candidates which is more comprehensive than a cover letter or resume. Moreover, LinkedIn not only provides the complete details of a candidate’s job history but also their activeness in community and involvement in organizations. The recommendations on LinkedIn give the idea of people’s perspectives about you. Read also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store It helps to discover job opportunities: Nowadays, many firms embrace social media as an imperative part of the talent attraction strategy.  Therefore, they advertise the internship and graduate opportunities on the social media networks. As mentioned above, Assignment Writing Service companies also use these platforms to get proper insight about the candidates. It assists in interaction with the professionals: Facebook, Twitter, and LinkedIn are called social networks, aren’t they? These are great ways to interact and develop relations with the people of your chosen field. LinkedIn is a social media channel which is specially developed for professional networking. It has an approximate of 200 million members all over the world. It allows you to follow and engage with particular brands which create a direct impact on the follower’s perceptions about you. It offers job seekers an opportunity to learn from the social media profiles of the companies. It’s a perfect way to know about their activities, values, and feedback of customers and clients. Read also: How To Write An Effective Resume That Get Noticed? It allows engagement with the targeted clients and customers: Social Media not only allows interaction with professionals but with targeted clients and audience too. You can make use of these platforms to brand yourself to the potential customers and clients. The two-way communication line permits you to get customer reviews about your products or services. You can show the targeted audience that you appreciate and respect their views by giving prompt replies to them. It keeps you updated: Are you acquainted with words such as “Newsfeed” or “Twitter trends”? Yes right! The Newsfeed is the place which is constantly updated with the latest stories, news, statuses and much more. Twitter trends show you the latest news and world events through hashtags. Due to worldwide followers, almost every social media platform gives you insight regarding all the events happening. Furthermore, social media also increase your knowledge regarding marketing and career prospects. Some special social media tips for you: Your profile photo should be relevant and worth sharing with your networking. The Profile should abide by the social media etiquettes and have a level of professionalism in it. You must try to engage with people to your best because engagement leads to network building. Share your valuable opinions in conversations related to your career and professional interest. You should refrain from presenting anything negative about yourself as it lowers your chances of being selected for the job. Are you ready to utilize these key platforms for job searching and career development? Great! All you require is a good internet connection to remain active and an enriched online profile with recommendations from clients and colleagues. Read More:  Using Social Media To Promote Start-Up Businesses Social Media Marketing Role In Technology Why Your Business Should Care About Social Responsibility Football Fans Now Have Their Own Social Network

READ MOREDetails