Published on: 28 February 2017
Last Updated on: 04 September 2024
Since Technology has integrated with human DNA, everyone seems busy with technology. Alongside with the technology in the shape of social media and its marketing has become significantly important for present tech-companies. Social media marketing roles in technology related businesses are very demanding at the moment.
“It is necessary for all of us to be in social media and it is also compulsory for us to doing search marketing”, Jeremy Bevan, the chief marketing officer at networking giant cisco in Europe said that. “We are examining our presence in EMEAR and also doing 10 huge events each day, Jeremy Bevan further stated that.
Social media in the shape of technology platforms has got magnificent importance for business. In a few cases, social media has entered the tech-products.” We have some tactics to convert social media into our products,” Liam Houghton product director at London-based social apps and services company stated that.
In the contemporary world, social media marketing for any product now becomes a backbone for any business enterprises especially when it comes to tech-business. Social media is one of the best marketing platforms for tech products presently. Companies often do their product‘s marketing on social media platforms like Facebook, Twitter, and on many others on the initial basis.
One of the leading technology companies have learned the way how their departments from the whole organization utilize social media platform to listen to their audience and their companions in a centralized way, they know how to analyze their target audience and compete with their counterparts. They usually use the ROI calculators to attribute their social media usage in order to enhance their business. They know how to manage all of their customer requests by utilizing the single tool in the shape of a social media marketing tool.
Tech companies are playing at their front foot by using social media marketing tools in order to develop inbound leads for their products. They always try to execute an effective social media marketing strategy for their tech products and also enable to create a competitive advantage for their tech-company. Social media marketing is based on plenty of strategies in order to promote brands and getting leads for products. By using the web and social media marketing term inbound marketing which includes the following methods.
They use to of making keywords tactics in order to define the phrases buyers.
They optimize their website when a user or anyone found your target keyword phrases.
By making blogs, articles, and content that offers stuff like eBooks and white papers and plenty of videos in order to educate buyers and helping out through the stages of how to accomplish their buying procedure.
By using Social media websites like Facebook, Twitter, and LinkedIn in order to advertise other content and spy on conversations regarding your company just to communicate with the customers’ viewpoint.
They convert the website users and also social media followers and get leads and landing pages.
They enhance the leads with the help of their purchasing process, and by getting permission-based email marketing.
They also optimize your websites and other social media channel for tech devices like smartphones and tablets as well.
They examine all the results related to your efforts and get in user data and enhance your social media marketing procedure.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate.
And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical.
In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors.
Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience.
That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills.
Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels.
Why is social media so important?
Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media.
According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing.
As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales.
If you want to increase your B2B sales, you need to use the following social media platforms:
Facebook
Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers.
LinkedIn
As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments.
Twitter
Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn.
You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers.
Benefits of social media marketing for B2B sales
To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing.
- Firstly, it builds brand awareness and visibility.
- It serves as an effective distribution channel for your business’ ideas, content and offers.
- You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates.
- Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers.
- Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business.
- Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates.
- Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content.
- You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions.
- Social media is perfect for B2B loyalty rewards programs and customer care.
Challenges of B2B social media marketing
There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media.
When in Rome…
If consumers use social media for connection and entertainment, your message needs to address these requirements.
In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow.
This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it.
Being present 24/7
When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help.
The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising.
For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly.
Cherishing your influencers
Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign.
To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects.
Getting serious about selling on social media
Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business.
To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world.
The elusive ROI
Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field.
To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move.
It is all about timing. With the right timing, you can sell everything, even ice to Eskimos.
The future of B2B sales
Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends.
The buying process will become easier
In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience.
Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available.
The focus will shift to long-term customer value
Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process.
In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs.
Data and analytics will play a major role in creating customer value
The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through:
- science and sales
- AI and the virtual experience
- sales and the social business
In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms.
Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes.
How to Sell More on Social Media
Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales.
Here are the five useful tips on how to sell more and better on social media.
Choose the right social network(s)
Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors:
- your niche
- your audience
- your goals
For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014).
This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand.
Remember – no business jargon on Facebook or crazy memes on LinkedIn.
Be active on LinkedIn
Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it.
To shine on LinkedIn, you will have to be very active. This means that you should:
- use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up
- join and participate in LinkedIn groups to build your network and referrals
- connect with potential customers to start conversations
Contribute to existing conversations
This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value.
The best way to do this is Twitter and its search function, but you can use other networks too.
Share relevant content
More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content.
This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on.
In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers.
Use the right tools
Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time.
Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns.
Wrapping up :
Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process.
This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns.
But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination.
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Social Media Marketing: Six Trends To Keep Your Eyes On
Social Media Marketing Role In Technology
If you are thinking of starting a social media agency, then you have to take care of some things which will give you benefits in future and you will be able to stay in the long term in the market. To begin any work, it is very important to do the right planning. This article talks about the social media agency, how to start it and some important legal registration.
What Social Media Agency Do:
A Social Media Agency is a Service Provide Agency which works for their customer and here some of their functions are given below
Search Engine Optimization, it is very important because every time when you post anything on the Internet then you need of it because this will give you keywords, then you can use that keyword during uploading on Internet so it will reach to the maximum people.
Social Media Advertising, Agency will promote your brand on Social Media, this is very important for any brand to reach maximum people on the Internet, social media agency will help you to promote your brand on social media.
Social Media Audit, they will calculate your business on social media
Competitor Analysis, they will provide you competitor analysis so you can use this for upgrading your business.
How to Start Social Media Agency:
The first step in starting a social media agency is creating of the website. You have to create a Website so people can see your profile and assign you to work. And with the website, you have to promote on social media so it will help you.
You can also apply for Google Certification so you will avail many benefits from the Google.
Pick up the Projects from the Freelancer, this is very easy and simple, you have to visit the Freelances website where you will find your customer and you can start work with them.
Plan everything about your agency; planning is very important for staying in the market.
Start a search for clients, and make good relation with them, a health-related is required for business.
Set your Market price, because you have to compete with other agency also
Create a good team and friendly environment is required for starting a social media agency so the team can work efficiently
Legal registration with various laws is important because this will help you to take benefits from the government schemes and it will protect the rights of the agency. And also you have to make an entity for your business and have to register your business under Udyog Aadhar.
Partnership Firm Registration:
If you are planning to start a social media agency then you have to register your business also. If there is 2 or more partner in your agency then you can register your business with Partnership Firm. A Partnership Firm can be incorporated with the 2 or more person and it does not require the minimum capital contribution, you can start your business with any least capital. The process of Partnership Firm Registration is also easy and simple. You have to follow below-given steps
First, you have to choose your Partnership Firm name, you can choose any name for your agency, a unique name will attract and you cannot copy other firm’s names so you have to choose a unique name for your social media agency.
Then you have to make a deed/agreement for your partnership firm. In this deed, you have to mention each and every single detail of your social media agency and its partners. You have to mention rules and regulation of firm and details profit and a capital contribution of each partner. And this deed/agreement should be signed by all partners and notarized by a lawyer.
The last step is optional, it is your choice whether you want to register your firm or not. If you want to register your firm then you have to apply for this under Register of Firm. It is very costly so it depends on you.
Udyog Aadhar:
If you are planning a startup then you should register with Udyog Aadhar. It is a unique number which is issued by the Ministry of Micro, Small and Medium Enterprises. After obtaining Udyog Aadhar Registration your agency will get many benefits like a loan on the minimum rate of interest or without interest, a subsidy from the government and many benefits from the governments. The process of registration is simple, you can apply for it online and it does not require any attachment of documents. After submission of the form, you will get your Udyog Aadhar number.
Conclusion:
If you are planning a Social Media Agency then you should register your business with Udyog Aadhar because it will give you many benefits, and also you should register with Partnership Firm because its incorporation is very easy and it does not require much compliance so you should consider above-given points in the article.
Read Also:
How To Market Your App Successfully Mobile App Marketing Agency
This Is Why Social Media Is Essential In The B2B Sales Process
Spreading brand awareness is essential if you want to become a household name.
One of the best places to get your name out there is social media. However, carving out a place for your brand in such a crowded atmosphere can be challenging at best and impossible at worst.
However, with dedication and the right social media strategy, you can garner followers and promote your brand and products while engaging with your target audience.
Here are 12 practical ways to leverage social media to boost brand recognition.
1. Share Social Media Buttons
Having some share social media buttons on your website or blog can help your customers get the word out on your products or services, exponentially expanding your reach.
When you make it easy for your visitors to share your content, they’re more likely to help promote your business and recommend your brand to their family, friends, and professional social media connections.
Of course, that’s not all you can do on social media, but it's a great place to start, so have one-click share buttons so anyone visiting your website can quickly spread the word.
Aside from pasting a few lines of code into your website, it’s an effortless way to boost brand recognition.
2. Understand Your Audience and the Platforms They Use
Market and audience research is an essential part of any outreach strategy. So pull out your customer profiles and see what social media platforms they’re on so you can effectively target them.
You should also discover the rules and culture of the platform you post on. You can be fast and loose on Twitter, but you’ll want to take a more formal tone on LinkedIn.
3. Reduce, Reuse, Recycle, and Repurpose Content for Social Media
You’ll likely be posting on multiple platforms, and you can share plenty of content between them as long as you tailor that content for the platform you’re posting to.
Reuse your content, but customize it to the social media network you’re sharing it on. You shouldn’t post a paragraph-long story on Instagram or just a picture with no context to Facebook. And every social media manager knows about the 280-character limit with Twitter, although that may change soon.
And it’s not just social media content you can recycle. Turn your blog posts into a series of short snippets with a powerful call to action to encourage followers to click through to your website to read the full story.
Post short clips of longer videos as a teaser to drive traffic to your website or YouTube channel. There are endless ways to repurpose your content to power all your digital marketing initiatives.
4. Engaging With Customers: Social Media is Like Customer Service, but More Fun
Consumers will definitely let you know if your company gets something wrong on social media.
Responding to these comments quickly and effectively is essential for engagement and providing excellent customer service.
Of course, you should also respond to positive comments, which can alleviate the burn from the scathing remarks. Reacting quickly and effectively to any brand mentions can immensely help customer engagement and brand recognition.
5. Visual Content: The Popularity of Images, Infographics, and Videos
Attention spans are short, and your audience wants instant gratification. You can capture attention and amuse the masses by taking advantage of visual information with images, infographics, and videos.
If your content is catchy, funny, or otherwise captures the attention of the masses, you can even go viral, spreading your brand all over the web.
Keep in mind that you can go viral for bad reasons, too, which may open you up to negative publicity. That’s why you should ensure that your social media content aligns with your vision, mission, and brand personality.
6. Hashtags, Captions, and Comments Oh My!
One of the most critical aspects of social media is being social. Follow others, use hashtags to make your content searchable, comment on other posts, caption photos, and just be social. It’s incredible how many businesses miss this crucial aspect.
If your business were a person, it would be social on the feeds, interacting with its followers and other users. So be social, and you can make your brand seem more alive and likable to consumers.
7. Research and Case Studies: The Importance of Authority Content
When you post online, you need to have high-quality content. Among this content, authority content is some of the most important. No matter how excellent your outreach strategy is, no one will pay attention to it if you're posting hot garbage.
Authority content is content like research or studies carried out by your company that establishes you as an authority in your industry or niche. It garners trust with your audience and proves you know what you’re doing.
8. Educational Content: Making Learning Fun
Educational content is some of the most popular content in the social media sphere. Tutorials and how-tos rate highly, for example.
So, by using educational content on your brand profiles, you can prove you’re an authority, attract followers with high-quality content, and improve your brand recognition and image all at once!
9. Take a Stand: Promote Your Brand’s Stance on Important Issues
Many authority sources are split on this. Some think businesses and brands should stay far away from any political issues. Others believe you should state them proudly. It's up to your discretion.
However, brands that have taken a strong stance on their political beliefs have trended and gained popularity. Political issues are always a hot topic on social media; you’re putting your brand out by joining that conversation.
So state your brand’s beliefs and take a stance on important societal issues, but don’t stir the pot. While expressing your beliefs and reacting to current events can garner attention, you don’t want to risk alienating your audience or drawing the wrong kind of media attention.
10. Community Service: Show How You’re Giving Back
If your brand or business gives back to the community, shout it out online.
Take pictures and post them, write about individuals and how your brand’s community programs have helped them, and just let your audience know you’re giving back to the community.
Brands and companies that give back to the community gain favor with online audiences. Consumers want to know their favorite brands are giving back, and when they do business with brands that do, they’ll feel like they’re playing a part in the effort, too.
11. Your Brand Voice: Human, Personable, and Humorous
Your brand might not be a person per se, but that doesn’t mean you shouldn’t sound like one online. Your audience will know if you’re phoning it in, as the brand voice will sound flat, unfeeling, and robotic.
Social media feeds that only exist to sell products won’t get far. So inject humor, keep your feeds centered on human stories and issues, and engage in conversation with your audience rather than merely talking to them.
Talk like your brand is an actual person online. Don’t sound like you’re a product.
12. Tag Teaming: Tagging, Influencers, and Partnering with Related Brands
Tagging is extremely useful if you’re trying to get the word out about your brand. You’re getting double the exposure and promoting the person you’re tagging simultaneously, a win-win for everybody. So tag whenever you can.
You can take this a step further with influencers. Influencers are users who are considered thought leaders on a particular social platform or on social media in general.
Note: By sponsoring influencers who have a relevant audience that you want to target, you can reach more ideal customers and boost brand awareness. Partnering with related brands is another excellent way to promote your brand on social media.
Final Thoughts
For any influencer, breaking through on social media is a challenge. Keep in mind the tips laid out in this article when you develop brand awareness campaigns in the future.
Whether you’re leveraging social media share buttons, tag-teaming with other influencers, or working on the perfect hashtag, these strategies will help you boost your brand’s profile in the social media sphere.
Additionals:
Social Media Usage: Pros And ConsUncover the Benefits of Partnering with a Social Media Agency in MalaysiaHow to Use Videos to Get Real Estate Leads from Social Media with Little EffortHow To Improve Your Social Media Branding By Getting More Instagram Followers And Likes
