Published on: 28 February 2017
Last Updated on: 04 September 2024
Since Technology has integrated with human DNA, everyone seems busy with technology. Alongside with the technology in the shape of social media and its marketing has become significantly important for present tech-companies. Social media marketing roles in technology related businesses are very demanding at the moment.
“It is necessary for all of us to be in social media and it is also compulsory for us to doing search marketing”, Jeremy Bevan, the chief marketing officer at networking giant cisco in Europe said that. “We are examining our presence in EMEAR and also doing 10 huge events each day, Jeremy Bevan further stated that.
Social media in the shape of technology platforms has got magnificent importance for business. In a few cases, social media has entered the tech-products.” We have some tactics to convert social media into our products,” Liam Houghton product director at London-based social apps and services company stated that.
In the contemporary world, social media marketing for any product now becomes a backbone for any business enterprises especially when it comes to tech-business. Social media is one of the best marketing platforms for tech products presently. Companies often do their product‘s marketing on social media platforms like Facebook, Twitter, and on many others on the initial basis.
One of the leading technology companies have learned the way how their departments from the whole organization utilize social media platform to listen to their audience and their companions in a centralized way, they know how to analyze their target audience and compete with their counterparts. They usually use the ROI calculators to attribute their social media usage in order to enhance their business. They know how to manage all of their customer requests by utilizing the single tool in the shape of a social media marketing tool.
Tech companies are playing at their front foot by using social media marketing tools in order to develop inbound leads for their products. They always try to execute an effective social media marketing strategy for their tech products and also enable to create a competitive advantage for their tech-company. Social media marketing is based on plenty of strategies in order to promote brands and getting leads for products. By using the web and social media marketing term inbound marketing which includes the following methods.
They use to of making keywords tactics in order to define the phrases buyers.
They optimize their website when a user or anyone found your target keyword phrases.
By making blogs, articles, and content that offers stuff like eBooks and white papers and plenty of videos in order to educate buyers and helping out through the stages of how to accomplish their buying procedure.
By using Social media websites like Facebook, Twitter, and LinkedIn in order to advertise other content and spy on conversations regarding your company just to communicate with the customers’ viewpoint.
They convert the website users and also social media followers and get leads and landing pages.
They enhance the leads with the help of their purchasing process, and by getting permission-based email marketing.
They also optimize your websites and other social media channel for tech devices like smartphones and tablets as well.
They examine all the results related to your efforts and get in user data and enhance your social media marketing procedure.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Are you searching for the answer to “how to change theme on Instagram?” If your answer is yes, then there is good news! You have reached the end of your search.
Instagram is one of the most used social media platforms on the internet at present. With more than a billion users who use this social media app every day, it is only obvious that the platform keeps releasing several new features from time to time to keep the years engaged and interested.
One of the best ways in which you can personalize the experience of using Instagram is by changing the theme of the app. In case you want to know how to do that, you will find this article to be of help.
Keep reading this blog till the end to learn more about how to change theme on Instagram in 2023…
How To Change Theme On Instagram?
Instagram is a platform that keeps rolling out new features from time to time to make the user experience much better. When it comes to the theme of your Instagram account, there are two options available— the light mode or light theme and the dark mode or dark theme.
By default, the theme of the platform is set to light theme or light mode. However, you can change it if you wish to. If you want to know how to switch the themes on Instagram, you have reached the right place. Keep scrolling to find the answer…
How To Switch From Light Mode To Dark Mode On Instagram?
As I have already mentioned before, the default theme of the Instagram app is set to light mode. You can go from light to dark when and as per your wish by following some really simple steps.
Here are the steps that you need to follow to change the theme of the Instagram account from light mode to dark mode:
Open your Instagram account
Click on your profile picture, which is located at the bottom-right corner of the screen, to go to your Account
Click on the three horizontal lines that are located at the top-right corner of the screen
Tap on the Settings option
Click on the Theme option that is located at the end of the list
From the Set Theme menu, click on Dark.
You have now successfully changed the theme of your Instagram account.
How To Switch From Dark Mode To Light Mode On Instagram?
If you are using the Dark Theme on Instagram and want to try to shift to Light Theme, I have you covered. The way to switch from dark mode to light mode is as easy as turning on the switch in a room. All you need to do is follow a set of instructions.
Here are the steps that you need to follow to change the theme of the Instagram account from dark mode to light mode:
Open your Instagram account
Click on your profile picture, which is located at the bottom-right corner of the screen, to go to your Account
Click on the three horizontal lines that are located at the top-right corner of the screen
Tap on the Settings option
Click on the Theme option that is located at the end of the list
From the Set Theme menu, click on Light.
You have now successfully changed the theme of the platform back to the light mode or the default mode.
How To Change Theme On Instagram Chat?
Did you think that changing the theme of the Instagram app is the only thing that you can do on the social media app? Well, that is not the case! If you have the updated version or the latest version of the Instagram app, you can easily change the theme of the individual Instagram chat rooms.
While the classic dark mode or light mode of the app’s DM window is the most popular. A lot of people try to personalize the experience by changing the chat themes when talking to individuals on the platform. With the new Instagram feature and if you have the updated version of the app, you can now not only change the color of the specific chat rooms but also set an all-new theme to the same.
Want to know how to change chat theme on Instagram? Here are the steps that you need to follow if you wish to have a new theme for the chat rooms on Instagram DMS:
Open your Instagram account
Open the DM section by clicking on the icon at the top-right corner of the screen
Search for the account that you want to change the chat theme of
Click on the username of the account
In the Details section, go to Chat Settings
Click on the Theme option
Click on the option that you want to make the new theme of the chat room.
That is all! You have now been able to change the theme of the Instagram chats. When you wish to change the theme again, you can repeat the steps to select a new theme.
Wrapping It Up!
In case you were searching for the answer to “how to change theme on Instagram. ” I hope that this article has been of help to you. If there are any other queries related to the same, kindly feel free to let me know by commenting on the box at the bottom of the page.
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Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate.
And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical.
In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors.
Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience.
That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills.
Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels.
Why is social media so important?
Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media.
According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing.
As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales.
If you want to increase your B2B sales, you need to use the following social media platforms:
Facebook
Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers.
LinkedIn
As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments.
Twitter
Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn.
You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers.
Benefits of social media marketing for B2B sales
To give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing.
- Firstly, it builds brand awareness and visibility.
- It serves as an effective distribution channel for your business’ ideas, content and offers.
- You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates.
- Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers.
- Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business.
- Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates.
- Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content.
- You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions.
- Social media is perfect for B2B loyalty rewards programs and customer care.
Challenges of B2B social media marketing
There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media.
When in Rome…
If consumers use social media for connection and entertainment, your message needs to address these requirements.
In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow.
This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it.
Being present 24/7
When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help.
The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising.
For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly.
Cherishing your influencers
Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign.
To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects.
Getting serious about selling on social media
Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business.
To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world.
The elusive ROI
Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field.
To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move.
It is all about timing. With the right timing, you can sell everything, even ice to Eskimos.
The future of B2B sales
Everybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends.
The buying process will become easier
In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience.
Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available.
The focus will shift to long-term customer value
Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process.
In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs.
Data and analytics will play a major role in creating customer value
The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through:
- science and sales
- AI and the virtual experience
- sales and the social business
In many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms.
Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes.
How to Sell More on Social Media
Now that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales.
Here are the five useful tips on how to sell more and better on social media.
Choose the right social network(s)
Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors:
- your niche
- your audience
- your goals
For example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014).
This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand.
Remember – no business jargon on Facebook or crazy memes on LinkedIn.
Be active on LinkedIn
Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it.
To shine on LinkedIn, you will have to be very active. This means that you should:
- use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up
- join and participate in LinkedIn groups to build your network and referrals
- connect with potential customers to start conversations
Contribute to existing conversations
This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value.
The best way to do this is Twitter and its search function, but you can use other networks too.
Share relevant content
More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content.
This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on.
In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers.
Use the right tools
Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time.
Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns.
Wrapping up :
Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process.
This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns.
But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination.
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Social media is vital for businesses striving to enhance brand awareness, connect with their audience, and foster meaningful engagement.
Yet, amid the sea of likes, shares, and comments, many grapple with a key question: Is our social media strategy delivering ROI? This guide demystifies the process, providing actionable insights to optimize online presence.
From defining social media's purpose for a brand to calculating ROI, implementing improvement strategies, and social media reporting, we'll navigate essential steps to unlock your social media's full potential.
The Purpose of Social Media for Brand
Before diving into metrics, clarify your social media goal. ROI varies among brands; some prioritize awareness, while others focus on lead generation or customer service. For example, Apple uses targeted Twitter ads for the latest MacBook, yielding measurable results.
Brands emphasizing customer service see resolving concerns as a key ROI factor. No one-size-fits-all approach exists; define your social media ROI based on specific goals like brand awareness, lead generation, or customer retention.
Setting Actionable Social Goals
Measuring social media ROI becomes futile without clearly defined and measurable goals. While metrics such as social shares and follower counts hold value, they frequently lack the necessary depth for a comprehensive ROI evaluation. Instead, prioritize targeted, action-oriented objectives that align closely with your business goals.
Campaign-specific goals offer a more accurate assessment of ROI. Whether it's driving email sign-ups, generating inquiries through contact forms, facilitating trials, driving purchases, or encouraging downloads, these goals involve measurable actions that contribute to the conversion funnel. You can track individual links by setting campaign-specific goals, and attributing clicks to specific campaigns and calls to action.
For instance, Instagram-based brands frequently update their bio links to coincide with ongoing promotions, utilizing URL trackers to tie clicks to specific campaigns. This level of granularity is crucial for understanding which efforts are driving tangible results.
Bonus tip: Managing various social media goals can be difficult across multiple channels. Try a social media management tool to manage all your social media marketing activities from a centralized dashboard.
Measuring Your Goals with Precision
Once you've established your objectives, the subsequent task involves precise tracking and measurement. Google Analytics proves to be a formidable tool in this regard. By scrutinizing the traffic originating from social media platforms, you can assess the impact of your campaigns.
For instance, the Google Analytics "Acquisition" report furnishes valuable information on traffic acquisition across various channels, permitting you to refine results according to conversion events like adding items to the cart or completing purchases. This meticulous tracking empowers you to attribute conversions and revenue to the success of your organic social initiatives.
Tracking Social Media Expenses
Measuring ROI requires a comprehensive assessment of your social media expenses beyond just ad spend.
Consider the following components:
- Time: Factor in the value of your time or your team's time dedicated to social media efforts.
- Tools: Include costs associated with any paid tools, subscriptions, or software utilized for social media.
- Advertising Expenditure: Calculate the total funds allocated to boosted posts, paid campaigns, and other promotional efforts.
- Creative Content Expenses: Consider the costs associated with content creation, covering design, writing, and other creative components.
- Incidental Expenditures: Incorporate any supplementary costs, such as travel expenses for events or collaborations.
How to Improve Your Social Media ROI
Measuring social media ROI is an ongoing process; continuous improvement is essential for maximizing its impact.
Here are some actionable tips to boost your social media ROI:
1. Set realistic goals for social media success.
2. Optimize your strategy by refining targeting and creative elements.
3. Stay informed on industry trends for a competitive edge.
4. Foster audience engagement through active participation and feedback.
5. Invest in social media advertising to extend reach and drive targeted results.
6. Utilize social media analytics to make data-driven decisions for strategy enhancement.
Significance of Social Media Reporting
A social media report analyzes a brand's content performance on platforms like Instagram, Facebook, YouTube, TikTok, etc. These concise reports, issued monthly, quarterly, or yearly, highlight key metrics such as top-performing posts, learnings, and numerical data like follower growth, engagement, and reach.
Effective reports adhere to SMART criteria (Specific, Measurable, Achievable, Relevant, Time-sensitive) by setting clear goals. They emphasize key insights, victories, challenges, trends, and opportunities, offering a deep understanding of content strategy impact and audience behavior.
Leveraging analytics tools simplifies data extraction, enabling comprehensive tracking and analysis of performance metrics. In 2024, best practices include establishing clear social media goals and focusing on relevant insights for a concise and engaging report.
The process of creating a monthly social media report involves -
choosing metrics aligned with your goals,
providing a high-level overview of progress,
showcasing top-performing posts,
adding analytics data, and
summarizing key learnings and takeaways.
Separating data into sections for organic and paid content on different platforms enhances clarity. The report wraps up by reviewing accomplishments, challenges, and potential opportunities, aiming to guide future strategic decisions.
Conclusion
Crafting a well-executed social media report highlights actionable insights, aligns with defined objectives, and utilizes analytics tools to thoroughly assess a brand's performance on various social media platforms. Through ongoing monitoring and optimization of your social media return on investment (ROI), you validate your spending, improve outcomes, and make informed decisions for the future.
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