Why Your Business Should Care About Social Responsibility


25 October 2017


social responsibility of business

You’ve got enough to worry about trying to make your business a success without having to worry about saving the world as well, right? Wrong.

Research shows that incorporating socially responsible policies into your business model can help your business to thrive. From inspiring customer loyalty to attracting investment, social responsibility has huge business benefits. Plus, you can’t beat that warm, fuzzy feeling you get from doing your bit to help the world.

In our modern digital society – where consumers have access to both company records and the fast-moving social media grapevine – social responsibility matters more than ever before. Not only do many consumers prefer to buy from ethical companies, they often insist on it. And this demand is going nowhere. Brands need to embrace social responsibility and put it at the heart of their business to have any chance of earning the kind of reputation today’s consumers want.

Read on to find out exactly why your business should care about social responsibility.

What are the benefits?

Making social responsibility a key part of your corporate citizenship policy can have far-reaching effects for your business. Commit to better environmental practices and you’re likely to cut costs as you reduce your waste and save on energy bills. Devote time to helping a charity and you’ll create no end of positive press and PR opportunities. The list goes on and on.

Other top benefits include:

  • Better marketing and brand recognition
  • More credibility and customer loyalty
  • More satisfied employees (and that makes for increased productivity)
  • Facilitation of innovation and development through collaboration
  • Increased sales and a boost in profits
  • More opportunities to secure external investment
  • Easier regulatory relationships with local authorities and the law
  • A great reputation and business longevity
  • The chance to leave a meaningful legacy and inspire the next generation

How can my business be more socially responsibility?

When creating your corporate social responsibility policy, you need to start by identifying the values that are important to your business. Think about your purpose and what you believe in. You should also think about what means the most to your customers.

Your policy should cover a range of issues from the environment to charitable donations and, crucially, include an implementation and reporting plan. You could have the best policy in the world but if you don’t carry it out, it’s meaningless. You’ll find loads of useful information on the GRI website. They empower businesses around the world to create socially responsible and sustainable business models.

Key policy areas to consider include:

Charitable giving

Social responsibility often involves working to support a charity or worthy cause. Ideally, you should choose a cause that aligns well with your business and that your stakeholders and employees will be enthusiastic about.

Take shoe brand, TOMS. Their One for One campaign helps provide shoes to people in need. For every pair of shoes purchased, they donate a pair – over 75 million at the last count. A great example of a charitable cause that has meaningful synergy with a brand.

Collaborative brand partnerships

Putting competition aside and partnering up with another brand to work collaboratively can have a huge impact. By sharing resources and expertise, partnered brands can achieve far more than they would alone. And all sides stand to gain when the collaboration has charitable aims.

The pre-competitive partnership between luxury online retailer Yoox and fashion brand We Are Handsome is a prime example. Their Yoox Loves the Reef project sees them team up to produce and sell an exclusive line of swimwear and activewear to support the conservation work of the Great Barrier Reef Foundation.

Carbon emissions

In the face of climate change, more and more businesses are looking to play their part and reduce their carbon footprint. Brands like L’Oréal have even committed to going fully carbon neutral and the hope for the future is that other businesses will follow suit.

Begin by identifying your carbon emissions and then look at ways of reducing them. This could include boosting the energy efficiency of your operations, reducing travel miles in your supply chain, investing in sustainable packaging, and offsetting unavoidable emissions.  A wide range of brands from IKEA to Unilever are collaborating to fight climate change in the We Mean Business coalition.

Human rights

Socially responsible businesses should, at the very least, make sure that no part of their supply chain uses unethical labor practices, wherever that might be in the world. On top of that, the most socially conscious brands take active steps to improve the lives of their workers. Sourcing Fair Trade goods, investing in sustainable solutions for local communities, and treating workers fairly and with respect are of vital importance to consumers nowadays. And they’re willing to pay more to shop from a brand with great human rights credentials.

M&S are one brand leading the way here, with a range of projects designed to ensure they have a positive impact on human rights and wellbeing. The M&S Global Community Programme aims to help one million people from their supply chain communities build livelihoods and conserve the environment over the next seven years.

Read More :

  1. Influencer Marketing Tool To Move From Local To Global Market
  2. Top 4 Reasons To Outsource White Label PPC For Your Business
  3. How To Choose Best VOIP For Small Business
  4. 5 Marketing Tips To Help Grow Your Business On Instagram
  5. Investing In Machinery For A More Productive Business

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *


ecommerce business

Utilizing the Dropshipping Model for Your Ecommerce Business

Since the beginning of the 21st century, the economy has undergone immense change thanks to the creation and widespread usage of the Internet. The Internet has been the most pioneering facet of our world in the 21st century, and it continues to expand the bounds both in our private lives and in the public sector. The web has totally revolutionized the economy, and has become ubiquitous throughout the workplace. All businesses utilize the Internet in one way or another, and there are many industries that are based around the web. One of the most pioneering fields that are based around the Internet is ecommerce, as this business has sellers vend goods to consumers online throughout the world. The ecommerce field has grown incredibly large in the past few years, and this has been due to many pioneering techniques the industry. One of these techniques is the utilization of the dropshipping business model. Dropshipping is a top way to sell goods on your ecommerce site, and understanding the method will allow you to invest in it for your ecommerce company. Dropshipping Model One of the top utilized business models in ecommerce in today’s era is dropshipping. Dropshipping is a concept in ecommerce where sellers do not have warehouse or hold onto any goods, as they have their wholesalers ship the products that their customers buy on their websites directly to them. Wholesalers shipping goods to the customers ensures that ecommerce business owners do not have to deal with shipping and handling costs, and frees up time so that they can continue to grow their companies. Dropshipping allows sellers to pass off the responsibility of inventory management to their wholesalers, and this creates for streamlined business practices. There are numerous ways to run a successful dropshipping enterprise, but one element that all dropshipping businesses have in common is their branding and garnering of customers. Building up Your Business’ Brand While dropshipping creates a simplified way to successfully sell ecommerce merchandise, it is certainly still an extremely difficult field to be successful in. The way that dropshipping entrepreneurs attain success is by building up their business’ brand and utilizing the best tools available to them. One of the top tools that aids with branding and all ecommerce practices for dropshipping is a dropshipping ecommerce platform. Top platforms like Shopify dropshipping, allow your site to look incredible, have great functionality, and provide you with other e-commerce benefits like trying out new products and suppliers, and the ability to launch your site for a low cost. Using a dropshipping ecommerce platform is essential to success, but you will also need to invest in a social media marketing campaign as well that utilizes Facebook, Instagram, Twitter, Snapchat, Pinterest, and other social media sites. Final Thoughts The e-commerce industry is incredibly dynamic, and learning about the top facets of the field will certainly improve your business. Using a top business model, like dropshipping, is an excellent way to earn a great career in the e-commerce industry and will enable you to earn an amazing living and have great success.Read Also:How To Get Product Ideas For Your Ecommerce Business Strategies For Running A Pet Supply Ecommerce Store Recognizing How Important Inventory Management Is To Your Ecommerce Store

Mastering Freelancer Invoices

A Step By Step Guide To Mastering Freelancer Invoices

Invoicing clients is one of the essential steps to keep your freelance business going. After all, there is only so much you can do without a paycheck. For many Freelancers, writing invoices for freelance work is less than thrilling. Luckily, plenty of amazing tools help make invoicing easy, saving you the time you can spend doing billable work.Below is a step-by-step guide to mastering freelancer invoices for a successful, growing business.1. Use Cloud Accounting SoftwareCloud accounting software makes it easy to send and track invoices online. Moreover, cloud accounting software slashes your billing time in half, facilitating timely payments.Cloud accounting software sends automated payment reminders, giving your clients a gentle reminder to compensate you for your work. Even better, all important information gets stored in the cloud, so you do not have to worry about hard disk drive failure.2. Use Blank Invoice TemplatesBlank invoice templates can put your freelance business in a favorable position. They save you time because once a template gets set up, all you need to do is populate the required fields instead of adding required from scratch for all billing runs.Blank invoices also make the payment process easier. You can email your modified invoice template as soon as you finish working on it. It means that your clients will get your invoices faster and settle the outstanding payment sooner.3. Get The Right Freelance App Freelance apps make creating customized invoices with your business’s logo easy. They allow you to store information for each client, leaving behind a record of your business. They also simplify and expedite any future freelancer invoice you wish to create.Freelance apps allow you to create versions of your invoice in other languages. It is especially useful if you have clients whose native language is not one you speak.Freelance apps are flexible, allowing you to make changes to your invoices on the go, including:Adding Additional Services;Combining Multiple Invoices;Allowing Payment in Different Currencies; andChanging the Pay by Date or Deliverable Date.4. Use CalendarsIf you run a schedule-based freelance business, your calendar is one of the best tools that can help keep your business afloat. Even though a full schedule is always a good thing in business, timely payments are what really count.With a calendar, you can enjoy various benefits, including: Time Tracking: You can find all your work hours by looking at your calendar. Time-Saving: You can import details from your preferred calendar to create and send invoices on the spot. Accurate Invoicing: Calendars automatically find and summarize your billable hours without you having to do so manually.Faster Freelancer Invoice Creation, Faster PaymentsAs a freelancer, you have to act as an accountant, an account manager, and head of Human Resources while handling your projects. You are a one-person band. Fortunately, the above tips will help you spend less time invoicing and allow for faster payments. Master your freelancer invoices and grow your business today. Additional:Top 5 Reasons To Invest In Oceanfront HomesHow To Choose The Right HR Software For your Business?What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics? 

Dropshipping Marketplaces

Top 3 Dropshipping Marketplaces: Pros And Cons Of Each

Dropshipping is a trendy business model that has already attracted about 78% of retailers in the USA that implements some form of it; the market is going to reach $240 billion in 2023. The main difference to the standard sales model is that dropshipping is an e-commerce business model that shifts all production and delivery responsibilities to the Supplier or Manufacturer.At the same time, a Dropshipper is responsible only for the online store. After a drop shipper finds a trustworthy supplier, his main task is organizing an online store. The online store can be created on a relevant marketplace or a separate web resource. In each case, it should be prepared with all information, including pictures or videos of the sold goods and possibilities to make an order for Customers.This article is aimed at marketplaces, which one to choose for dropshipping for placing your online store. Marketplaces also can be used for searching for suppliers and manufacturers. Main Requirements For Dropshipping Marketplaces The main value of drop shipper work is an online store. Customers first choose the website for order and with high competition of Internet proposals, attracting customers to visit and stay on your website is essential. Marketplaces are perfect e-commerce platforms for beginners as they have many tutorials and advice on starting a dropshipping store.It is recommended to choose a dropshipping marketplace based on the following parameters.The fee for launching your website; User-friendly navigation with all required plugins; Customer traffic for your chosen niche; Possibility to use software for listing, design templates, order fulfillment, and delivery tracking; Integration with other marketplaces for easy creation of product descriptions; Integration with website builders or content management systems (CMS); 24/7 technical support.Top 3 Dropshipping Marketplaces Based on the described parameters, the top 3 dropshipping marketplaces are listed below. You can place your products on all three to find your audience or choose the one suiting your requirements. eBay eBay is one of the biggest marketplaces where you can buy everything except tobacco, alcohol, lottery tickets, and other goods. The most popular categories are face masks, smartphones, men's accessories, and video games. With dropshipping on eBay, you can access its massive auditory without effective marketing campaigns. Their auction site attracts thousands of customers. This marketplace is recommended for small dropshipping companies starting the business, as they propose fewer investments.All subscription plans are based on the insertion fee with a limitation of listings, a fee after the transaction based on the sale price, and a fee per order. The basic store fee with 250 listings is $21.95. You can find more detailed information regarding fees and requirements for setting up the store in this guide.Pros● eBay does not require to have storage of goods for selling● Plenty of applications are available for automatization and setting up the store● Marketing campaigns are not required in the initial stage of setting up the online store● Possibility for easy business expansion● Easy to get started● eBay has a lot of tools for marketing campaigns Cons● Strict dropshipping rules● Difficult to find a supplier fulfilling all eBay requirements● To be rated as a reliable seller on eBay, you need to have already positive reviews and a proven sales record● eBay does not allow to drop ship from other marketplaces● Intensive competitionShopify Shopify is one of the most popular dropshipping platforms hosting 500.000 e-commerce stores worldwide. To start selling there, you need to pay a basic subscription for $29 for a domain name, the quantity of sold goods, and additional features (such as gift cards or reports). Plus, you must pay 30 cents per transaction for each tariff plan. For beginners, you can choose a 14-day free subscription. However, with growing your business, you need to change subscriptions to other plans to increase staff accounts and inventory locations.You should pay additional expenses for customization and automatization; most of the required applications are not free. But the paid money is worth it; numerous apps for setting up the online store with fully customizable themes exist. In addition, many marketing tools are available for Shopify to start selling as quickly as possible.Pros● Availability of different tariff plans starting from $29● User-friendly interface with prefilled pages● Integration with most dropshipping apps (Oberlo, MXED, Spocket)● 24/7 email, phone, and chat support● A large community of drop shippers using Shopify● 14 days free trial● Quick set up of an e-commerce store Cons● The advanced package is expensive $229● High competition● In addition to a subscription, you need to pay for each transactionWooCommerce Five million people already use this plugin, and you can also dropship there. It has a special WooCommerce Dropshipping application to manage all activities from there. You can quickly start your online store there, even alone. WooCommerce recommends using WordPress plugins and extensions for setting up the website. WooCommerce does not recommend dropshipping from eBay or Amazon, as you will meet massive competition with the same goods on this platform. The possible suppliers could be found on Amazon, SaleHoo, or simply in Google.The WooCommerce plugin is available for free, but you need to pay commissions for a domain, host, extensions, and security. Unfortunately, to set up the store, you need time from days to weeks, as you need to install all required applications and go through the delivery policy.Pros● Many apps and plugins are available for website creation and automatization● The WooCommerce fee depends on your business capabilities and needs● WooCommerce supports all payment methods● Market integration with all leading platforms● The store design is executed through a WordPress plugin● Open-source software and fully customizable Cons● Tools are required to set up the store (WordPress, WooCommerce Dropshipping, WooCommerce Lead Time, etc.)● Requires significant time for setting up the store● You need to have skillsConclusion The marketplaces help to simplify the creation of an e-commerce store, but all work for its marketing and maintenance you should keep to yourself. Do not forget about SEO campaigns, advertisements in social networks, email campaigns, and other tools to attract your targeted audience. If you, in addition to the product description, add to your helpful website information, research, or comparisons of why your products are good, this will significantly increase the value of your goods.Proper supplier is another milestone for your business, but you must check the Supplier based on the desired marketplace requirements. Finally, marketplaces are significant helpers in setting up a business for newcomers, especially Shopify, WooCommerce, or eBay. They have all the tools for easy creation of the business process and start selling online. But you need to pay subscription fees and purchase applications for proper customization.Read Also:How To Get Product Ideas For Your Ecommerce Business Strategies For Running A Pet Supply E-commerce Store Recognizing How Important Inventory Management Is To Your E-commerce Store