A Comprehensive Strategic Partner for Entrepreneurs

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19 January 2019

Social Media

Social Media Marketing Campaign

A business can’t succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it’s important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media.

Hire Copywriters for Ads:

While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It’s a good idea to entrust the creation of these advertisements to copywriting professionals, as you’ll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors.

Learn from Failures:

Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns.

Embrace Transparency:

Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more.

Go Live:

Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers.

These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media.

About IdeaPros:

IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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6 Best Practices When Buying Instagram Followers

In today’s digital age, more and more people are using various social platforms, and tapping into that market can bring desirable results to your growing business. And among the popular platforms, today is Instagram. Setting up and launching a professional account and profile is one thing, but managing it and growing your following is another. Also, it’s essential to note that you need a significant number of followers to achieve a successful social media marketing campaign. After all, how can you promote your products and strengthen your brand effectively if nobody can see the content you’re posting? Fortunately, there are various ways to increase your following. Aside from word-of-mouth marketing, where your customers can recommend and refer you to people they know, growing your account organically, you can also buy Instagram followers. Perhaps, you’re a business owner or a marketing manager looking for ways to boost your company’s online visibility by buying followers. If that’s the case, this article can be for you. This post will outline some of the best practices when buying Instagram followers. 6 Best Practices For Buying Instagram Followers  1. Lay Down Your Plan Before embarking on the journey to buy Instagram followers, it’s advisable to take a step back and write down your goals first. Your goals should be geared towards why you require these services. What do you want to achieve? Knowing what you want to gain will help you vet third-party apps and service providers better. And more so, the goals will act as a checklist to ensure that your chosen provider meets all your business’s needs and requirements without any exception. As part of the planning process, set performance standards and metrics too. The standards you set will help you determine if the said app and service provider are meeting your needs after working with them for a while. Also, ensure that the standards are quantifiable for easier measuring. For instance, one could depict that by buying Instagram followers, you expect your lead generation to grow by 15% within four months. Should this not happen, make the necessary adjustments, including seeking another provider. 2. Choose A Suitable Provider Many providers sell Instagram followers; while some are viable, others are quacks. And as such, you must be careful in your selection process to ensure you get quality and working services. As you choose where to buy Instagram followers, it’s best to select one who has enough experience providing these services. The more years in the business, the more likely you’ll work with an expert. But, aside from the years they’ve been in the business, you should also look into their success rate. You can ask for the contact details of those who they’ve worked for in the past. You can call these clients and inquire about the provider’s proficiency and whether or not they reached their target. Furthermore, you can also check the review and feedback section on their website. Work with a provider with a good track record; you’ll be more or less assured of getting quality services and value for your money. 3. Consider Provider’s Support Services When working with a service provider, customer support is essential. You want to work with someone readily available to listen to your needs and concerns and address them promptly. Therefore, you need to assess your preferred provider’s customer service. Take note of their response rate; how fast do they pick up when you call them? Do you have to wait for several rings before they pick up your call? Utilizing Instagram followers for your business can take a downhill very fast; a lot could go wrong within a few seconds. The provider needs to be readily available to assess things and rectify things. It’s also advisable to work with a provider who offers 24/7/365 support, as social media knows no night, weekend, or holiday. 4. 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Focus On Quality Over Quantity You’re most likely buying Instagram followers to create brand awareness and gain visibility. And perhaps, you may be thinking that the more followers you get, the better; however, this isn't always the case. With the rise in the business of buying Instagram followers, some providers could sell fake followers to their clients. So, instead of real followers, they’re using bots that act as followers. Should you work with a provider that uses bots, Instagram management will likely ban your account. As a result, this could take you several steps back, if not to the drawing board. Using bots might seem tempting, but don’t fall for the trap. Go after quality, not quantity. Therefore, before settling on a given provider, ensure they use real followers. It’s rather to take a slow but sure journey than make it rapidly and make mistakes. 6. Consider Your Budget Once you’ve done the whole vetting process, it all goes down to costs. Can you afford the services? 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Getting Access to Other People’s Snapchat

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Instagram Marketing Strategies: Engaging Your Audience For Business Success Pexels

Instagram boasts 2 billion monthly active users, making it the fourth most-used social media platform. In recent years, this platform quickly became a goldmine for both individuals and businesses. However, to become noticed, you need to have a visually pleasing and perfectly curated feed and produce top-quality content. There is fierce competition on this platform, so we understand why many brands are struggling to make Instagram a part of their marketing strategy. Instagram is not the place to "wing it." If you want to generate buzz and attract more followers on this platform, establishing an effective marketing plan is crucial for achieving greater business success. In the article below we present our best marketing advice that can help make that possible. Increase Your Following If you are just beginning on social media or want to grow your already established online brand, then you need to know that attracting new Instagram followers requires a strategic approach. 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Remember to consistently analyze your performance metrics and adapt your strategies accordingly to ensure continuous growth and engagement on the platform. With these strategies in place, you can harness the power of Instagram to drive brand awareness, increase customer loyalty, and ultimately achieve your business goals. Additional: Instagram Advertising For Beginners 6 Best Practices When Buying Instagram Followers Picuki Reviews – Popular Instagram Editor & Viewer

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