A Comprehensive Strategic Partner for Entrepreneurs

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19 January 2019

Social Media

Social Media Marketing Campaign

A business can’t succeed today without the help of marketing on social media platforms. More people than ever before are using social media to find the products and services they need, so it’s important that your business is there to meet them. IdeaPros is a firm that specializes in working with entrepreneurs to navigate this competitive field by crafting custom, effective marketing strategies that position businesses for success. Here, one of the founders of IdeaPros outlines a few simple ways to have a successful and profitable marketing campaign on social media.

Hire Copywriters for Ads:

While free updates such as photos, videos, and links work well, and comprehensive social media campaign will include the utilization of paid advertisements. These ads will be displayed to social media users you choose based on a wide range of demographics. It’s a good idea to entrust the creation of these advertisements to copywriting professionals, as you’ll want to be sure that your ads will succeed and offer a positive return on your investment. Experienced copywriters know exactly how to craft your advertisements so that they will attract attention, speak to your ideal customers, and help you stand out among your competitors.

Learn from Failures:

Every business experiences marketing failure from time to time. Whenever a social media campaign underperforms, look as deeply as you can into the reasons why that may have happened. Past failures provide useful insights that will help you create valuable and better ideas for future campaigns.

Embrace Transparency:

Consumers today love to see behind the scenes updates from the businesses they shop at. Including these kinds of posts in your campaigns can easily improve your transparency and make your followers feel a more personal connection with your brand. Share information, photos, and videos relating to the inner workings of your business, its dedicated employees, your production practices and more.

Go Live:

Social media platforms now offer the capability to broadcast live updates to your followers. You can either schedule these live broadcasts around specific events, such as sales or other promotions or go live whenever you have something interesting going on at your business. Live broadcasts through social media are yet another great way to add a degree of transparency to your brand and interact with current and potential customers in a way that is fresh and fun. Many businesses also see great results by doing live question and answer sessions with their followers.

These are just a few of the many ways that you can get better results from a social media marketing campaign. By learning from past failures, ensuring that your ads are put together professionally, utilizing live broadcasts, and showing more transparency, your brand will only continue to flourish and grow with the help of social media.

About IdeaPros:

IdeaPros is a Super Venture Partner™, who guides entrepreneurs with great ideas through the complexities and pitfalls of the startup world. Set on elevating the success rate of new innovative products and apps, their team leverages their collective experience to create demand among consumers and maximize upside potential for their partners.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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which network has the longest life for a piece of content?

Which Network Has The Longest Life For A Piece Of Content?

The longest life of the contents means maximizing the chances to convey your message to your audiences. The social media platform is the best one for circulating your message more quickly. So which network has the longest life for a piece of content? You are using multiple social communication platforms to increase your social media engagement level. Among this long list of social media, few have a significantly shorter lifespan for the contents. Some of them have the longest life for a piece of content.The longest life for a piece of content is stretching up the time of your post, and more viewers can see the posts. For social media marketers and people who want a larger fan base, long-life content is the best way to reach the maximum of audiences.So let’s see which network has the longest life for a piece of content? Advantages Of The Longest Life For A Piece Of Content?For the social media marketers and the influencers, the longest life of the content is playing the leading role for viewer’s engagement. If you are an entrepreneur or an influencer, the viewer’s attention is significant for you. And the knowledge of which network has the longest life for a piece of content? It is providing you with the best choice of networks to share your content.Here are few advantages of the longest life for the piece of contentsMaximum content life means a maximum number of viewers can see your posts Increasing the viewer’s engagements For the promotion and the branding, the maximum viewers can see your posts and share your posts. Fast sharing and the fast response is the best feature of the longest life for the piece of the contents.Which Network Has The Longest Life For A Piece Of Content? The social media marketers and entrepreneurs are using Facebook, Pinterest, Snapchat, and linked in. These four social media platforms effectively increase the viewer’s engagements and the brand’s promotional work. Among these four options, which network has the longest life for a piece of content.Let’s see the detailed descriptive answer for it. 1. FacebookFacebook contents have a reasonable lifespan for the piece of content. The average lifespan of the Facebook post is not more than five to six hours. But if your posts are going to be shared by your audiences. And within these five to six hours, your audiences and the viewer’s engagements will increase then your Facebook content life span will increase.So if you want to improve the engagement level through your Facebook profile. Then you always have to announce the direct call to action for your individual Facebook posts. 2. PinterestDo you want to know which network has the longest life for a piece of content? This is the right option for you. The correct answer is nothing but the Pinterest network. You want to build up your customer engagement through social media engagement, and Pinterest is the right option for you. The content life is so long even the half-life of the pin is shorter than the Facebook posts.Are you interested to know how long the pins are going to last? You will be surprised to know that the pin’s lives are more extended than every other social media network for more than four months. As for the blog post, you can see the Pinterest posts for four months. And Pinterest has the longest life for a piece of content. 3. SnapchatIf you are using the Snapchat network as your most preferred network. Then you already know which one has the ghost icon. Like the ghost, the content is also going to disappear within 10 seconds. When did you want to know Which network has the longest life for a piece of content? Snapchat is just the opposite. Snaps are going to last only ten seconds because Snaps have auto-deleting options. Even personal texting is going to be deleted after 30 days.Snaps will be deleted after 10 seconds, and along with the posts, your viewer’s reactions and other details will be deleted along with the snaps. 4. LinkedinLinked in is the best platform to increase professional and skill-based engagement levels. For the skill-based products and the services, engagements are playing an important role, and every time you are going to post anything on Linked in, the viewers will ask you and expect an answer from you within a few hours. LinkedIn content has a moderately long life span in comparison to Snapchat and Facebook.Among all the professional skill-based networks, which network has the longest life for a piece of content? LinkedIn is the most appropriate one. Linked-in posts have 48 hours of lifetime. And this time is enough for increasing the engagement. How Can You Improve Your Life For A Piece Of Content? Facebook, Snapchat, and Instream is a top-rated social media platform. The influencers and digital marketers are using this platform to increase the viewer’s engagement. If you are going to see the longest Facebook post of Nokia with 63,206 characters, you will understand the exact users and the fan followers of the Facebook page. If you want to increase the life of your posted piece of content, then you can simply apply these tips.Always publish quality, engaging content with relevant images. Announce a solid call to action for increasing the engagement level among the viewers. Increase your response frequency and give the answers to your audiences for increasing your product brand value and elongate the life of the content. Give the preference to the new contents. Add some uniqueness when you are creating the content.These are the few tips that you can apply for increasing the lifespan of the piece of content. Hence you know which network has the longest life for a piece of content? It is not possible to shift to the newer one every time. You can apply these tips to give your post content a longer life. Wrapping It Up Now you know among the four network options, which network has the longest life for a piece of content? If you are currently using Facebook or LinkedIn, you can apply these tips to give your content a longer life. Along with the long life, the engagements are also going to increase.But for every network, the call to action is playing the most valuable part. Applicable solid, informative content with a reliable call to action is the best weapon to kill the short content lifespan. What is your opinion? Do not forget to share your opinion in the comment sections.     FAQ( Frequently Asked Questions)  Which Social Network has the longest life for the content?  Pinterest has the longest life for the content unlike for many other social media sites. You have to consider these facts while you want to wire up the social site networking for your business promotion. On which social network you must share the contact most frequently?   There are certain social networks where you must share your contact frequently some of them are as follows:-You must do 2-5 Facebook posts per day. Twitter the more you post the better visibility you will get. 2-5 posts a week you will get on Linkedin. There is a specific number that you must maintain on Instagram.What is the Social Hubspot exam?  The social media Hubspot exam tests the brands, products, industry, and services to check the rate of efficiency in an easier way. Why would you want to service that will help you to manage and discover the influence?  Here you will get the details on which social media site you have the highest number of influencers.   More ResourcesThe Definitive Guide to Market Your Business on Facebook How to Get More Traffic to Your Amazon Listings Content Marketing Mistakes You Shouldn’t Be Making

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B2B Sales Process

This Is Why Social Media Is Essential in the B2B Sales Process

Social media has been the cornerstone of B2C marketing for a long time. However, when it comes to B2B marketing and sales, it is only fairly recently that social media channels have started to dominate.And while most B2B marketers now realize the enormous potential of this type of marketing, only true experts have figured out that simple presence on social media is far from enough. To raise awareness of your business, you need to be social on social media, which is, after all, very logical.In other words, you need to initiate relationships, interact with people in a personal way and absorb your customer’s feedback. But apart from this, you also have to showcase your expertise in a humble way, listen to the voices and trends in your industry and keep an eye on competitors.Marketing your business on social media can help you generate leads, improve website traffic, increase sales and create a brand identity with your target audience.That being said, the sooner you realize that investing time and money in social media is necessary, the better results you will get. However, this type of marketing, just like crafting a Sales Enablement Strategy, takes time and skills.Let this article be the first step on your journey to improving your B2B social media marketing. In it, you will find out the reasons why social media is essential for B2B sales and the tips on how to improve your sales through social media channels. Why is social media so important?Have you heard of social validation? Social validation is a basic human necessity and its presence has but skyrocketed thanks to social media.According to the Content Marketing Institute’s report from 2017, as much as 83% of B2B marketers use social media as their preferred marketing channel. And even though increased brand awareness is one of the main goals of social media campaigns, it is far from being the only impact of this type of marketing.As the matter of fact, social media is right at the top when it comes to the factors making the biggest impact on purchasing decisions, closely following industry analysts and web search. Therefore, it is obvious that social media is essential for B2B sales.If you want to increase your B2B sales, you need to use the following social media platforms: Facebook Without a shadow of a doubt, Facebook is the number one platform. It is important for creating a community, marketing, and advertising, as well as influencing decision makers. LinkedIn As a platform originally intended for business purposes, LinkedIn is as influential as Facebook in some segments. Twitter Twitter is the final element of the social media triad, but slightly less important than Facebook and LinkedIn.You may be wondering why Instagram and Snapchat are not on this list. And indeed, these two platforms, especially Instagram, are great for marketing. However, they are more effective for B2C marketers. Benefits of social media marketing for B2B salesTo give you a clear picture of how social media can increase B2B sales, we will list some of the main benefits of social media marketing.-        Firstly, it builds brand awareness and visibility.-        It serves as an effective distribution channel for your business’ ideas, content and offers.-        You can create PR opportunities, brand loyalty, SEO, as well as positive web mentions by building brand advocates.-        Social media marketing drives new leads into the funnel when combined with whitepapers, fact sheets, eBooks and other content offers.-        Have you tried to use social media to increase the number of email subscribers? If you want to add more people to your mailing list, this will do wonders for your business.-        Moreover, this type of marketing is great for B2B customer feedback program and understanding the needs of your leads, customers, prospects, and advocates.-        Social media marketing can greatly improve your SEO results through third-party links, mentions, and interest in your content.-        You can build trust with your buyers by educating them and helping them understand the major factors that influence their purchasing decisions.-      Social media is perfect for B2B loyalty rewards programs and customer care. Challenges of B2B social media marketing There are always two sides of a coin. In spite of the numerous benefits of B2B social marketing, there are also certain challenges that B2B marketers face on a daily basis when it comes to social media. When in Rome… If consumers use social media for connection and entertainment, your message needs to address these requirements.In other words, you shouldn’t slip into business jargon on Facebook or post silly memes on LinkedIn. Apart from that, you should try to establish a deeper connection with your customers by finding out what they read, what they comment on and who they follow.This will help you better understand your prospects and existing customers, and tell them what they want to hear and how they want to hear it. Being present 24/7 When your audience needs guidance or asks a question, you should be there for them. It is all about responding when they reach out for help.The challenge here is to anticipate such moments and be ready to shine. Create a list of tips, reviews, product demonstrations, and video tutorials, and promote them through paid search and social advertising.For this and similar reasons, you should constantly use social media for real-time marketing, an increasingly popular method which allows you to engage with your customers instantly. Cherishing your influencers Finding your perfect influencer and starting a conversation with them is one of the keys to a successful social media campaign.To choose the right influencer for your brand, you need to study their audience, understand why they engage, what is their reach, style, and many additional aspects. Getting serious about selling on social media Once you have put in a lot of effort toward entertainment and connection, you need to sell. After all, that is the main goal of each business.To grow your website traffic and nurture leads, you need to match your marketing efforts and sales goals. When you engage with the knowledgeable, empowered and well-connected customers, you practically close the gap between the social world and the business world. The elusive ROI Oh, the infamous ROI… This is definitely among the top challenges for all marketers, not only in the B2B field.To get a satisfactory return on investment, you always need to give your customers new and fresh content on social media, as well as attend to their needs and join conversations with influencers. Then, when everybody starts listening to what you have to say, seize the moment and make the final move.It is all about timing. With the right timing, you can sell everything, even ice to Eskimos. The future of B2B salesEverybody is wondering what the future of B2B sales will look like. So far, we can identify three main trends. The buying process will become easier In essence, a more open approach to purchasing is obviously emerging, as well as a multi-channel unified experience closely resembling the B2C experience.Moreover, along with those two, the need for highly personalized interactions will result in increasing buyer trust and lead to more data becoming available. The focus will shift to long-term customer value Businesses will have to focus on customer needs and customize their selling approaches, Also, adding value to products and services will be an indispensable part of every sales process.In addition, selling will become more intelligent. In other words, sales teams will need to educate customers about their needs and engage with stakeholders and decision makers to discover and highlight those needs. Data and analytics will play a major role in creating customer value The days of guessing in sales have long gone. To create value for customers and interact with them effectively, social media marketers will have to use data and analytics through:-        science and sales-        AI and the virtual experience-        sales and the social businessIn many of these strategies, social media will play an important role. From the multi-channel approach and market intelligence to education and connection, B2B sales will be impossible without social media platforms.Finally, from a technical point of view, it is evident that outsourcing social media is becoming increasingly popular. This is a strategy that can be very effective, especially for small businesses. However, if you decide to do this, we advise you to be careful and avoid the most common social media outsourcing mistakes. How to Sell More on Social MediaNow that you have learned why social media is so important for the B2B sales process, you probably want to know how to use social media to increase sales.Here are the five useful tips on how to sell more and better on social media. Choose the right social network(s) Not all the platforms will work for all businesses. When choosing the best social media channels for your business, you need to consider several factors:-        your niche-        your audience-        your goalsFor example, according to a study by Google and Millward Brown Digital published in 2015, the number of decision makers aged between 18 and 34 years increased by 19% in only two years (from 27% in 2012 to 46% in 2014).This is why you need to find out the favorite platform of your customers and tailor your message to them, the network and your brand.Remember – no business jargon on Facebook or crazy memes on LinkedIn. Be active on LinkedIn Whatever other networks you choose, keep in mind that LinkedIn is a must. When it comes to B2B marketing, this platform is essential and you can’t risk not using it.To shine on LinkedIn, you will have to be very active. This means that you should:-        use LinkedIn’s Saved Search feature in order to create a search based on your ideal customer profile and be notified each time such a person signs up-        join and participate in LinkedIn groups to build your network and referrals-        connect with potential customers to start conversations Contribute to existing conversations This goes for all the social media networks you are active on. When you contribute to conversations about your brand and interesting topics in your industry, customers see this as adding value.The best way to do this is Twitter and its search function, but you can use other networks too. Share relevant content More and more B2B buyers search for information on services and products on social media. Your answer to this should be simple ‒ sharing relevant content.This is another way to add value, and you can do it by providing white papers, product sheets, case studies, webinars, comparison worksheets and so on.In addition, you can share useful blog posts, infographics, tutorials and other types of content. In a nutshell, you can share anything that you think could help your customers. Use the right tools Finally, using social media for marketing purposes without different kinds of tools is practically impossible. There are so many aspects software tools can improve and so many ways they can help you rock your campaigns that not using them is a real waste of time.Using effective social media marketing tools will help you find more relevant content, schedule your posts, measure and analyze the effectiveness of your campaigns, as well as use that data to improve your future campaigns. Wrapping up : Social media networks are becoming an essential part of every B2B sales process. However, in order to sell more on social media, you need to understand all the benefits and challenges of this process.This is definitely not a one-time activity. Rather, think of it as of a long journey that includes a lot of small steps. It’s a long way to the top if you want to rock your B2B social media campaigns.But if you take all the steps that we listed, you will find that the results will follow. This is one of those journeys that you have to enjoy if you want to reach your destination.Read Also : Social Media Marketing: Six Trends To Keep Your Eyes On Social Media Marketing Role In Technology

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What Is Storiesdown

Storiesdown.com: What Is Storiesdown? Is It Good To Use? Current Update 2022

One of the most significant disadvantages of Instagram is that it gives no option to download the stories of others. We often come across beautiful story posts which we want to save on our device but can't due to Instagram’s user privacy policy. If you are also going through similar troubles like me, here is a piece of good news for you - Storiesdown Instagram.I hope some of you have heard this name which brings you here today. Well, I will be explaining in this guide whether the Storiesdown platform is effective or not for Insta story download.So stay tuned with us and keep reading till the end. Background Idea About Storiesdown Storiesdown Instagram is a digital social media tool used to solve the issue of Instagram story download. According to the storiesdown. Com, you can save any Instagram stories you like until and unless their privacy is public. The two best parts of this tool which I like the most are: It’s Free and anonymous.This Instagram story downloader platform is not spyware. The main intention of the developer was to help people download entertainment and educational Insta story content on their devices. The Fundamental Features Of Storiesdown Instagram Story DownloaderStoriesdown has brought a myriad of distinctive features, all related to the Instagram app.Take a quick look: 1. Stories Down Is In Incognito Always IG Stories Down allows you to download the stories and posts in an anonymous way. This means that the account owner will not know who you are. 2. Storiesdown Is An Open Source And Free Tool Storiesdown Instagram is a free-to-use platform. Also, this open-source website doesn’t have any special paid packages. 3. Instagram Story Downloader And Post Downloader You can now download all the stories and posts of Public accounts and share them amongst your friends using this tool. 4. It’s Compatible On Any Device Insta Stories Down is suitable for both desktop and mobile phones. The tool is super compatible. Pros And Cons Of Using Storiesdown Instagram Story DownloaderStoriesdown is truly a useful tool, but there are certain risks that you need to be aware of before using it. Wanna know them? I hear a YES!! Great! Check the points below. Pros Of Storiesdown. ComIG Stories Down is free. It’s anonymous. The platform works on any device. It works by embedding the search engine in its own algorithm.Cons Of Storiesdown. ComThe app’s algorithm works against Instagram user policy. There are high chances that your data may get leaked. Your account is at the stake of receiving penalties and getting banned. The platform is not for locked accounts.How Can You Use Storiesdown To Download Instagram Stories?Downloading posts and stories with Storiesdown is a pretty simple process.All you have to do is follow the step-by-step procedure I’m rolling out below: 1st Step: Navigate to the Storiesdown Instagram Story downloader official website from your mobile phone or desktop browser. 2nd Step: Enter the surname of the account from where you want to save the posts or stories. Make sure that the account is open to the public and not a private one. 3rd Step: Now hit the profile that comes, and you will see the stories and posts on his account. 4th Step: Find the story or post you want to download and click the “download” option. 5th Step: You have to select now the destination folder on your phone where you want to save it. 6th Step: Finally, click on the word “Save,” and that’s how it is done. What Alternatives Can You Use Instead Of Storiesdown?After going through the pros and cons, if you are not convinced to use this tool, we have a list of other alternatives as well.IMGINN: IMGINN is a website similar to IG Stories Down. It helps you download stories, posts, IGTV Videos, videos from a public account.InstaVideosave: It’s a fast and free tool to enable you to download Instagram reels video, photos, stories, IGTVs, etc., in respective formats.IG Story Downloader: IG Story Downloader allows you to download and watch Instagram stories, videos, posts, and IGTVs offline.Storiesdown Blog Storiesdown website, i.e. www.storiesdown.com has its own blog where the team posts intriguing pieces of content on different helpful Instagram tricks and tactics. For example, there are Beginner’s Guide Instagram, Best Instagram Marekting Tips & Tricks To Boost Your Brand, How To Recover Instagram account, etc. Frequently Asked Questions (FAQS): Q1. Can You Use Storiesdown Instagram Story Downloader On Desktop? Storiesdown Instagram Story downloader is compatible on both mobile and computer. This is one of the greatest advantages of Insta Stories Down. Q2. What Are Some Similar Tools Like Storiesdown? Some of the similar tools like Storiesdown Instagram Story Downloader are as follow:Picuki Instavideodave Storisttalker Storysaver.net IMGINNQ3. Is Storiesdown Free? Storiesdown is a free, open-source online software for watching Instagram stories Privately. You don’t have to spend a single penny on it. Q4. Can Instagram Ban Your Account After Using Storiesdown? The concept of Instagram story downloader Storiesdown is against Instagram user policy. Therefore, your account may be at risk of getting banned, data breaches, and receiving a penalty. What Do We Think About StoriesDown? Is It Good? Now that you know every detail of Storiesdown Instagram Story Downloader, it's time to let you know our thoughts on it. Considering the unique features and advantages Stories down Instagram is giving you, we would give a THUMBS UP. Oppositely, as per the cons involved, there are several risks you may come across. However, if you don’t want to use it regularly, give it a try atleast once. There is nothing wrong is gaining experience. Do not forget to post your queries or opinions about IG Stories Down in the comment area below.Read Also:How to Download Music from YouTube? 6 Instagram Marketing Tips for Business 5 Content Ideas to Use with Instagram Influencers

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