Key Marketing Tips To Gain More Customers For Your Health Care Practice

Published on: 07 August 2018 Last Updated on: 13 September 2024

When you have a healthcare practice, gaining customers can be quite the conundrum. Unlike other brands that offer services and products for a specific niche, your health care practice may have such a huge target market that zeroing in to appeal to a crowd can be tricky. This might be the reason why it can also be such a challenging thing to create a fully-executable marketing strategy for your practice. This doesn’t mean it’s impossible, though. Sometimes you just need the right kind of push.

In fact, today’s insights for the digital marketing scene make it quite the budding yet challenging field to penetrate for generally all kinds of practices. For instance, Google users actually use the search engine to conduct 100-billion searches every month. Considering that a whopping 81-percent of consumers do rely on research before making their purchases, that’s a whole lot of ground to cover with just Google alone. In fact, 72-percent of consumers who searched locally tend to visit stores within five miles, and given 28-percent of searches pertain to purchases in nearby locations, banking on proper marketing can really get you to places with the right strategy.

Marketing For Your Health Care Practice: Where To Start :

When you have a bit of a conundrum in terms of your healthcare practice, it might be important to first understand where exactly you’re coming from. In the below tips, you may finally be able to zero in on where you’re lacking, and finding the appropriate strategies for you to cope with such a problem. Institutions such as Studio 56 can actually help you solve your marketing woes, but it’s best you approach these groups after trying these out first:

. Make sure you find your voice: When people think of marketing, they normally think it’s just a process of getting people “into” your services or products. The reality of the fact is, marketing really also involves a lot of social relations. Marketing taps into the human aspect of sales, which means if you want to get more sales, your healthcare practice needs to be more “human.” Your offering to provide health care to your customers might be a good plus, but you’ve got to offer them something more than other health services aren’t providing. Before you provide offers or deals, this has to start with the personality of your brand. What’s your brand like? Is it formal and authoritative? Is it caring and motherly? Is it concerned and friendly? There are various voices for you to choose from.

. Make sure your marketing is consistent with your branding: When you think of a brand, one of the best ways to see it visually is to create a logo. When you start your marketing efforts, make sure you apply what you see in your logo in both a literal and metaphorical sense. Apply elements from the logo such as the iconography, typography, colors, and shapes, and apply them to your materials so you can be recognized. Likewise, make sure your logo reflects on the personal values you want your customers to feel. Red, for example, implies passion, yellow implies excitement, green implies nature and health, and others.

. Make sure your website is built for both desktop and mobile devices: If you have a healthcare practice, you’ve got to have your own website. This will be a primary backbone of your presence in the digital space. When you have someone designing your site for you, make sure it’s accessible by both desktop and mobile devices, so anyone can look into your website even when you’re on the go.

. Make sure you understand that speed is key: Regardless of where your customers are in the consumer process, speed is important. For instance, you’ve only got seven (7) seconds of room in order for visitors to get a gist of what your practice is offering for them – you need to make those seconds count. Every time your customer sees a marketing material, make sure your brand’s message is explained clearly and properly. When leads subscribe to your email, don’t leave them hanging and make sure you respond to their queries. When a customer inquires about a sale, make sure to keep them as updated as possible. Any seconds lost is a chance for the competition to steal your customers.

. Make sure availing your service and product is easy to do: What turns off people is the fact that there are too many options for them to choose from. Remember Hick’s Law, where the time it takes for someone to decide is proportional to the number of choices they have. In terms of marketing, this can be a bad sign as long decisions might make people avail of simpler services instead. When you offer a product or a service, make sure you offer them in ways that make them easy to access. Make sure forms are easy to fill out, payments are easy to do, shipping won’t be much of a hassle, and even wish lists are easy to create.

. Make sure you always have a structure built for assessment, reporting, evaluation: One of the most important yet overlooked elements in building a good marketing strategy is the lack of a means of efficient assessment, reporting, and evaluation. Try to make sure there’s always an option for both members of your team and customers to provide feedback about their experience. Mesh this with your actual statistics on your various marketing campaigns in order to get a good look at your performance in the marketing field in general. This pretty much enables you to get a bird’s eye view of what’s working and what’s not, and be able to make the proper adjustments.

The Bottomline: Marketing For Your Health Care Practice Takes Strategy :

Having a healthcare practice to call your own can be quite something to be proud of – after all, you’re doing a lot to be able to help other people with their various needs. However, just waiting for patients to come up your door isn’t exactly the best marketing strategy you should follow to get your returns. If the above is any indication, key marketing tips to gain more customers for your healthcare practice involves planning, execution, exposure, and sustainability. If you’ve ever wanted to make sure your healthcare practice gets the right kind of patients it needs, your marketing needs to be spot on as well.

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Seven Best Meal Replacement Ideas For Weight Loss

In a world where there is an endless variety of yummy, unhealthy, and fatty foods, finding something healthy to eat to stay fit can be very challenging. For you, in daily life, there is so much temptation to resist. To stay healthy and in shape, you need to stop binging on the cookie in your pantry, quit getting a quick snack from the fast-food chain's drive-thru, and resisting the urge to have a tiny bite of the cake in your fridge. This temptation happens when you just can't make enough time to cook a healthy meal for yourself. But don't worry, we have the perfect solution for you! Your blender can save your time by providing you with some healthy smoothies and soups that will replace your unhealthy and fatty meals. Yes, you read that correctly. The best meal replacement shakes and soups contain all the nutrients and calories in a specific quantity needed by your body. There are many drinks, bars, and soups at stores considered as a substitute for a substantial meal taken two or three times per day. These drinks help you lose weight faster. How? When you replace your full meal with a glass of a shake, you intend to take in fewer calories but more nutrients, protein, minerals, and other critical healthful substances. Protein shakes also reduces the hunger cravings that result in unhealthy eating. Best Meal replacement drinks are easy to make, and due to fewer calories, balanced carbs, proteins, and fats, they stabilize your blood sugar levels. You may be eating your perfect meal on time but can yet be lacking calcium, potassium, iron, and vitamins. Hence, taking the protein bars and shakes will help you to meet the daily requirement of essential vitamins and minerals for your body. Most people ask if the replacements shakes or bars are healthy and safe to take in or not. As far as the product contains no harmful ingredient, it is safe to consume. There are several ways to lose weight through the best meal replacement products. Following are the seven best meal replacement ideas for achieving a healthy weight loss: 1. Protein Bars In the modern world, every other person is following some type of diet to lose weight. To aid the weight loss process, people supplement their regular meals with different low-calorie food items. For example, Protein bars have now become one of the most popular meal replacement choices. They are also known as nutritional bars and tend to contain a high amount of protein and healthy carbs. They carry five to ten grams of fat, fiber, and 25 to 30 grams of carbohydrates. Protein bars help to fulfill different purposes of a human body. Some people intend to replace meals by protein bars to switch a variety of nutrients in a meal. Moreover, you have to eat protein bars in moderation between the meals to reduce weight. Overindulging in protein bars may lead to constipation and will slow down your weight loss. When weight loss becomes your primary concern, you then know what products to take inside of your body. Protein can affect your metabolism and body weight. It reduces the level of ghrelin, also known as the hunger hormone in your body. Hence, choosing the right protein bar with optimal nutritional value and low sugar content will help you to lose weight. 2. Protein Shakes Replacing your meal with a healthy shake is the quickest and convenient way to lose weight. When you are using the best meal replacement shake, you should acknowledge the amount of protein, carbs, fiber, calories, and other essential, healthy supplements you're taking in. Protein shakes provide at least one-third of your daily intake to make you stay healthier. Not all shakes have healthy ingredients. Shakes that contain artificial flavors or preservatives are not the ones for your body if your goal is to lose weight. Protein shakes that contain more protein helps in better and faster weight loss. In favor of losing weight, protein shake must contain 15-25 grams of protein, 10-15 healthy fat, and 18 vitamins and minerals. Getting enough of these nutrients can boost up your metabolism and help in losing extra fat. 3. Low-Calorie Soups Meal replacements soups are high in protein and less in carbs/fats. Replacing your at least two meals with diet soups can reduce your overall calorie intake. Not all soups you see are for the same purpose. Some contain vegetable oil and sugar in high amounts. Healthy vegetable-based soup can help in reducing the calories gained during the meal. You can also add a source of protein to your soup, which by controlling your appetite, aids in weight loss. Sources of protein in your soup can be skinless chicken breast and beans that are low in fat. 4. Salads Not all salads help you to lose weight. Most of the salads do contain more fats and calories than others. Replacing your meal is a common way to lose weight by most of the dieters. A high-calorie meal, when a healthy salad replaces it, washes away all the unwanted calories from the body. Green leaves are the best friends of dieters. Using a diet-friendly salad can help you lose weight in no time. Beans can also be added to the salad as they are high in protein and fiber. Choose healthy fats for your salad, such as avocado, olives, almonds, pine nuts, and sunflower seeds are few sources of fat for your salad. 5. Oats Who isn't familiar with oats? Oats contain several nutritional benefits. For people on a diet, oatmeal is the favorite breakfast to have. The oatmeal diet is usually for the winter season. They provide enough fiber to the human body to lose weight. Replacing your meal with oatmeal can be beneficial to your health as just one-half cup of oats contains two grams of fiber, 3 grams of protein, and guess what? Zero grams of sugar. They are also a great source of calcium and iron and are low in calories and fat. It makes you feel full longer than other foods as it helps to boost your metabolism. 6. Smoothies Smoothies are a great way to lose weight when you are in a rush. Meal replacement smoothies are a healthier alternative that contains 200-300 calories and helps reduce calorie intake. Not just any smoothies, but you should select the one that is rich in protein for meal replacement. Two smoothies a day can be enough for you to get several protein and nutrients needed by the body. Make sure the smoothie you are taking in is lower in calories. Smoothies that focus on fruits, vegetables, and protein with healthy fats are essential and a great source of losing weight. 7. Granola Bars When it's about diet and meal replacement, people immediately switch to eating breakfast bars and granola bars instead of taking proper meals. There are several other bars apart from protein bars, such as granola bars. You can eat granola bars or any other healthier breakfast bars in the morning. Your breakfast bars should contain at least 5 grams of protein and 35% of calories. Some healthy bars to consider are Clif bars, Odwalla bars, Luna bars, and crunchy Granola bars. Conclusion The best Meal replacement products, when taken in moderation, can help you reduce weight in no time. On the other hand, you should remember that not all shakes, drinks, bars, or salads are healthy for you. You should be very careful and selective of what you eat since a high amount of sugar and carbs can slow down your weight loss. Read Also: 5 Best Stimulant-Free Fat Burners Only the Best Membrane Protein from Calixar Why is Fitness Important for Weight Loss? Best Weight Loss Program to Lose 20 Pounds

Folic Acid Deficiency Symptoms: Supplement the Deficiency Before It’s Too Late

The human body needs to continuously take supplements in order to function optimally as not all vitamins and minerals are taken in recommended daily amounts. One such very important vitamin is folate or vitamin B9 or folic acid. In order to prevent further complications brought about by the lack of certain vitamins, it is wise to be proactive and identify folic acid deficiency symptoms at early onset. Folic acid vs. folate Both folic acid and folate are forms of the water-soluble vitamin B. Folate, otherwise known as vitamin B9, naturally occurs in foods, while folic acid is the synthetic folate compound that is used in vitamin supplements because of its increased stability. Folate has been named after "folium," Latin for "leaves," because they were first isolated from spinach. Also, folate is the generic term used for both the naturally occurring folate that is found in foods and the synthetic form, folic acid. The vitamin B complex nutrients are needed by the body in small amounts in order to function and stay healthy. In fact, according to recent medical journals, folate is involved in a number of intracellular reactions as a cofactor. Deficiency potential Research has found that the potential for folate deficiency is high or very common. In fact, it can be a serious problem if left untreated. In a 2006 USDA analysis of obtained data, most people in the US obtained adequate amounts of vitamin B9. But there is still a risk for some groups obtaining insufficient amounts. Because folic acid is water-soluble, excess amounts of the vitamin in the body is excreted via human urine. This means that the human body needs a constant supply of this vitamin because the body cannot store it. And the recommended daily dose of folate is 0.4mg/d, which has been established for 20 years. Read More: Zinc Deficiency Uses of vitamin B9 in the body Vitamin B9 is vital for synthesis and repair of DNA and RNA, the body's genetic material. These vitamins also aid in the rapid cell division and growth and are important in the production of red blood cells in the bone marrow. But folate is particularly important for pregnant women to avoid major birth defects in the baby's brain or spines, such as neural tube defects, including Spina Bifida and anencephaly. Combined with vitamin B12, it controls the blood levels of the amino acid homocysteine, which is associated with certain chronic conditions such as heart disease. Folate is also used to prevent eye disease age-related macular degeneration (AMD), to reduce signs of aging, to treat sleep problems, depression, AIDS, and inherited disease called Fragile-X syndrome. It is also used for age-related hearing loss, Alzheimer's disease, and memory loss. Folic acid deficiency symptoms It is widely known that prevention is better than cure. So in order to avoid any further complication due to the lack of vitamin B9 in the body, here are the most common folic acid deficiency symptoms to watch out for, however subtle they may be: Poor immune function, which includes frequently getting sick Chronic fatigue/low energy; also include chronic fatigue syndrome Poor digestion, including bloating, IBS, and constipation Early appearance of gray hair Pale skin Mouth sores and tender, swollen tongue Developmental problems during pregnancy and infancy, consisting of stunted growth Mood change often, such as irritability Anemia (severe cases) Causes of folic acid deficiency Diet. One of the most common causes is poor diet. Folate naturally occurs in a wide array of foods, and among its richest sources include dark green leafy vegetables (such as spinach, asparagus, and broccoli), beef liver and kidney, yeast, and beans. Among other sources are eggs, beet, milk and other dairy products, and whole wheat bread. Eating overcooked fruits and vegetables. Folate is easily destroyed by heat. Diseases such as severe kidney problems requiring dialysis, certain types of cancers, celiac disease, and Crohn's disease affect the absorption of the vitamin in the GI tract Too much alcohol consumption increases folate excretion via the urine During pregnancy, a lot of folic acids are used up by the growing baby Side effects of medication, which includes phenytoin (Dilantin), trimethoprim-sulfamethoxazole, methotrexate, and sulfasalazine Diagnosis There are exams and tests taken to confirm folate deficiency in an individual. One of these is a blood test, to check the number of red blood cells and whether the body has enough vitamin B9. This is most common among pregnant women during their prenatal check-ups. But the most common procedure is the doctor checking the patient's history and current health condition. Read More: The 5 Best Herbal Remedies To Treat Acne 8 Home Remedies To Banish Acne Scars And Discoloration For Good (Info-Graphic ) How To Fix Being Skinny Fat 4 Reasons Why Food Handling Training Is Important Top 4 Natural Combination For You To Eliminate Blackheads (Infographics) How To Remove Acne Scars Naturally Top 5 Foods For Healthier And Thicker Hair Types Of Stethoscopes Must-Follow Tricks To Burn More Calories

Things to Pay Attention to When It Comes to Servicing Ultrasound Probe

Running a hospital or a clinic requires you to be able to provide only the best tools for your patients or clients. Only with equipment and apparatus that are guaranteed to work well all the time can you give everybody the kind of care that they need. This, of course, also applies to the probing tools that your hospital employs. Probes may indeed look small and just by looking at them, you get the impression that they are easily replaceable when broken or stop functioning. Assuming that they are indeed easily replaceable, would consider replacing all of the probes frequently a money-efficient kind of way to operate a hospital? Sure, you need to provide the best equipment for the patients but even when the price of probing tools is affordable, you should never replace one regularly. What seems affordable at first may pile up and become something that you need to reconsider all over again. This also applies to the ultrasound transducer probe that the hospital you run operates. Now and again, the tool will receive tear and wear and you should always repair it whenever possible. Replacement is something you can consider when the tear and wear on the tools are so severe that the tool could put a patient’s life in danger when introduced to said tool. Of all ultrasound probing tools, the transesophageal probe is arguably the most sensitive and fragile one. A patient might bite down on the probe upon its insertion down said patient’s throat. Even when the tool does not suffer from getting bitten by a patient, several extraneous factors may lead it to deteriorated. As it gets disinfected frequently after each use, the surface may strip off. Storage and improper handling may also affect how the probe performs in the long run. It then becomes utterly important for you to find the help that can deal with such a problem. When it comes to looking for a repair service for the ultrasound probes you have in your hospital or clinic, you need to find out if the service company provides a comprehensive service that covers everything. It needs to be flexible and versatile so you know that your probe is in the right hand. Replacement of parts of the probe should encompass everything from bending the neck to the insertion tube and from the head to the wiring. Repair should cover the transducer cable and strain relief as well as the wiring sheath. Do not forget to check if the service company also offers repair services for the bite marks, especially on the insertion tubes. Check with the company on the matter of relabeling and recoating of insertion tubes as this part is arguably the most important thing because it helps a lot with the patient’s convenience upon insertion. Above all, consult your service company about whether or not they have the kind of flexibility when it comes to the brand of the probe. Different hospitals operate different probes and it is crucial to find out if the service company can deal with different brands of the tools as well. Read Also : E-Cigarettes: How They Effect On Your Oral Health 6 Ways To Promote Healthy Brain

Key Marketing Tips To Gain More Customers For Your Health Care Practice

Marketing For Your Health Care Practice: Where To Start :

The Bottomline: Marketing For Your Health Care Practice Takes Strategy :

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Seven Best Meal Replacement Ideas For Weight Loss

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Key Marketing Tips To Gain More Customers For Your Health Care Practice

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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