What You Need to Know About Guest Posting in 2021

Published on: 17 August 2021 Last Updated on: 01 August 2024

Guest posting is a type of marketing that often gets an eyebrow raise. The truth is that there are many ways to utilize guest posting – some of them are excellent tools in your marketing arsenal, and others may get you on Google’s bad side. The key is knowing the difference and using only legitimate guest posting strategies.

But what does that look like? Here, we offer some pointers and helpful information from EraBright, a Black-owned advertising agency.

What You Need to Know About Guest Posting in 2021

A great guest post is one that helps you, but also provides some value to the publisher and readers. Before getting started, target sites that make sense for your business. This helps your SEO strategy and avoids your link being viewed by Google quality raters as being “spammy”.

How to Find Guest Post Opportunities

There are many blogs out there that have a clear message to “contribute”, “write for us”, etc. These are great opportunities to contact them and find out more about their policies. If there are sites that you like and match your target, but they don’t identify that they accept guest posts, you can always reach out to them individually. Just remember that you won’t always get a “yes”.

Some tips for finding blogs that accept guests posts include:

Search for blogs in your market or niche
Choose blogs that are authoritative and have a high domain authority/rank
Choose blogs that have followers, readers, or high engagement
Assess the blog’s social media
Search Google for a topic and “guest post” and see what type of results you get. You may find other bloggers in your industry on sites that will also accept a guest post from you.

Writing a Great Guest Post

Once you have narrowed down where you want to submit a guest post, the next step is writing the content. The goal of guest posting is to bring attention to your brand, business, products, or services. Therefore, you want your guest post to be interesting and informative, and you want it to bring awareness to your brand.

Look at the blogs you are targeting and get an idea of the sort of content that is published there. Take note of blogs with a lot of engagement. You can use a similar style to successful posts, just make sure you match the tone of the site. You should also choose a topic that is relevant to your brand and the chosen blog. Write your content in a way that is “evergreen”, meaning it won’t become quickly outdated.

What about Backlinks?

For many people who guest post, the overarching goal isn’t to build backlinks. Of course, getting a do-follow backlink to your site is an added bonus. Increasingly, websites are only allowing guest posts to contain no-follow links, which means the link won’t go back to your site. While that’s bad news for backlinking, it’s not detrimental to your goal of brand awareness. After all, you can mention your brand in the article and provide a link, and also will likely have author information at the bottom.

One word of caution about backlinks – Google can penalize websites that have low authority or spammy backlinks. If the backlinks seem irrelevant, poorly placed, or low quality, it can actually hurt your Google ranking. The best way to avoid this is to choose legitimate blogs with a decent domain authority/rank, and avoid sites with a high spam score.

Conclusion

It seems like every year there are new guidelines and advice for how to manage digital marketing and SEO. Guest posting is one element that seems to be evolving more now than in the past, however. Increasingly, search engines are watching how sites interact and link to one another. For this reason, it is important to be selective in your guest posting adventures.

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How to Become a Great Travel Blogger: 11 Secrets

Writing an article while you are sitting on the ocean beach with a rainbow cocktail? Of course, you have seen the pictures of travel bloggers that seem nothing to do but enjoying exotic countries. They travel several months a year, taking gorgeous pictures, meeting new people, and exploring different cultures. Are you a white-collar who is sick of his job? Is your secret dream to pack your stuff and open the door to adventures? Well, if it is so, you should do your best to prepare for a great journey. But how do travel bloggers make money? What are they living for? What do you need to do first to start the blog? Does this business worth quitting your cozy office? We gather several secrets that will guide you while you are considering which country to choose for your first travel. 18 Hours a Day It is not a joke. As a rule, to achieve success, a newcomer has to run his own business in the real world 18 hours a day. Travel bloggers are not an exception. They apply efforts every day to create cool content and attract the attention of big advertisers. High competitiveness requires constant attention, so a blogger needs to work day and night tirelessly. Don't be misled with pictures taken on lovely landscapes because this is not such easy at it seems. Travel bloggers spend long hours at the laptop cursing all your life when Wi-Fi is poor. Create Content Maybe, you are an adventurous man or brilliant engineer. If you can't put words together when it comes to writing, your new business is sure to fail. You need a lot of talent to get popular on the Internet. So, before starting a blog try yourself in the writing field. Create something awesome and ask your friends or relatives for a review. Are you still uncertain of your own genius? Then practice! Write! Jot down your thoughts, create an essay and read it aloud. It will take at least several months to feel confident about your skills. You may find plenty of practical pieces of advice about essay writing on various online services. Find Your Audience Building trust relations with the readers is the most important task for any blogger. Why? The answer is simple. You just can't earn a decent income without a proper audience. No one will invest the money in your business. Get readers first. Find out who is your target audience. The money will come later. What is a Use of That? We read travel blogs, not just for fun. Mostly, tourists seek useful information about the place they are going to visit. Thus, creating entertainment content, you should never forget of those who will come to your blog searching for the timetables, prices, tips, and tricks. Include food recommendations, details where to stay or what to do in your story. Add to your excellent video entertainment and breathtaking photos. Do you think you have a sense of humor? Then make a joke! People like it! Gorgeous Photos Take pictures of everything you see and do while traveling. Remember that even the most mundane things will be in use when you create a story or supply your blog with additional information. You can take pictures of an airport and describe where a traveler can exchange money or find a bus station. Create Events Make your journey impressive and fascinating! Do you have favorite activities? What about getting a new experience? How about biking through India or climbing Kilimanjaro? Do some exciting stuff. Your readers will love it! Use Guest Posting Does no one seem to know about your blog? The best way to change it is to place guest posts on popular resources. The link will lead a new audience to your blog and sent you traffic. Besides, if you will post an article on reputable sources, it will help you with branding and credibility. Work via Social Media These days, social media are the most powerful promotion tools. Staying active on Facebook or Twitter is essential if your goal is earning a living. But don't let yourself to become a victim of social networks: don’t waste too much time there. Analyze your traffic, choose the time to share publications and respond to comments. Do not neglect other social media platforms like YouTube or Pinterest. Art of SEO Your texts must respond not only the reader's interest but Search engine requirements as well. In other words, you need to use magic phrases to attract engines like Google. The art of writing this "spell" is called SEO. If you are going to run a popular blog, you have to study this subject laboriously. Targeted Advertising Sooner or later you will understand that to expand the target audience you need to spend money advertising on social media. You may pick Facebook or Twitter or any platform that you like. Announce your blog loudly! A percentage of visitors will become your regular readers after discovering the blog for the first time. Hire a Team You can't run a successful travel blog alone. Of course, the first time you will be playing different roles: a traveler, journalist, photographer, public relations, accountant, graphic designer, and so on. Mostly, it is a typical situation as many bloggers met this challenge when they entered their career. For some time, you are the only person that is responsible for the safe “voyage.” But a “shipwreck” is inevitable if you do not hire a team when your blog gets popular. You will not be able to run it alone. We have outlined the tip of the iceberg. As you see, a travel blogger works long hours every day. While moving from place to place, you never know whether you will have a comfortable work environment, a nice chair, and a cozy bed. You face a thousand obstacles, survive in long and tiresome car journeys, struggle with mosquitoes and have a risk to catch an exotic disease. All travelers meet language challenges. You have to realize clearly what is waiting for you on this path. Otherwise, your travel blogger’s experience will be the most disappointing. So, we want to showcase that this is not a job but a lifestyle that has its own benefits and hardships. Read More : 4 WordPress Plugins To Make Your Blog More Powerful Doing It The Right Way: Common Mistakes Every New Blogger Commits The 10 Wordpress Pluging Every Success Blogger Uses Bloggers, Beware! Blogging Mistakes You Should Avoid

Blogging to Live Better: 10 Benefits of Blogging

Remember back when blogs weren't really a thing? Not the case anymore. As of 2015, 28.3 million Internet users updated a blog at least once a month. If you're not sure what all the hype is for, here are ten benefits of blogging that you shouldn't miss out on. 1. Share Your Passions : Maybe you have a deep-seated love of French baking. Or maybe you're gung-ho about knitting. Maybe you're a talented underwater basket-weaver. Whatever your passion project might be, a blog is a great place to share it with the world. Because where else but the Internet can you find people with so many different passions wanting to talk to each other? 2. Get a Better Job : If you're great at blogging, you can even turn it into a better job. Maybe you use blogging as a tool to help improve your online profile, show potential employers your chops, and get hired. Or maybe you love blogging so much and get so good at it that it becomes the better job you always dreamed of. Either way, if you dedicate yourself to learning how to blog well and writing regularly, you could parlay it in to a better job than the one you have now. 3. Become a Better Writer : And while you're at it, you could become a better writer in the process. After all, blogs update all the time--every week, every few weeks, or every month (or, for the very ambitious, every day!) Where else would you have so many opportunities to practice your craft? And if you're worried about how blogging translates into more technical writing like whitepapers, reports, emails, or essays, think of it this way: the only way to get better at writing is by writing. A lot. Blogging is, as a rule, a conversational form of writing. It's a great way to get comfortable writing, and writing quickly. Once you're thoroughly comfortable around your own language, how to structure a piece, and how to rock a word-count, translating those writing skills into other forms of writing is a breeze. 4. Practice Another Language : Since you have so many opportunities to write, why not use them to practice another language? If you're consistently forcing yourself to form coherent thoughts, sentences, and paragraphs in your non-native language, you may be surprised to find how much easier it is to work with that language. And, as you establish a following, you'll have more opportunities to interact with native speakers of the language, which means you'll be able to practice even more. Who knew blogging could help you learn so much? 5. Improve Your Technical Knowledge : Of course, it doesn't have to be languages. You could also flex your blogging muscles to improve your technical know-how. Let's say you want to write about failed back surgery syndrome, like this website. What's the easiest way to learn about failed back surgery syndrome? By writing about it and doing the research required to write about it with authority. Always been curious about coding or economics? What better way to talk your way through what you've learned that blogging about it? 6. Connect with New People : And while you're blogging, you'll have all kinds of opportunities to connect with people as you establish a following. These could be people you'd like to add to your professional network. Maybe they're potential blogging clients of yours. Or maybe they're people who are just as passionate about interior design as you are. Either way, learning how to spread your opinions and engage with your comments section is a great way to bring more people into your orbit. That's the beauty of the Internet. 7. Get Immediate Feedback : Plus, while all kinds of new people are engaging with your work, you'll have all kinds of opportunities to get feedback on your work. Did you ever take a writing class in high school or college? Think back to how that process worked--you wrote something, turned it in, and waited a week or a semester to hear back about it. It was a decidedly one-sided process. Blogging is different. When you post something, people have a chance to engage with it in real-time via your comments section--and you have a chance to talk right back. This is especially useful if you have an idea you want to develop further. Put it out into the world on your blog and see what people say. Sometimes, a little outside perspective is just what you need to make progress. 8. Establish Yourself as an Expert : Let's be honest--anyone can blog about something. Let's say you want to be a travel blogger. You can totally start a blog and write about far-off places. But as you spend more time on your blog, doing your research, writing about what you've learned, and sharing your expertise, the more your blog turns into a demonstration of your expertise in your chosen field. One post about something is one thing. But if someone comes to your blog and sees twenty in-depth pieces about a particular subject, they'll view you as someone who knows what they're talking about. 9. Get More Exposure : Of course, not everyone starts a blog just to write about their dogs. Plenty of businesses start blogs to help boost their online exposure. Who says you can't do it too? As we noted, blogging is a great way to attract an audience and engage with people. If you run a business, a blog is a great way to bring attention to that business and topics related to your business. It might even bring you a few customers. 10. Build Your Portfolio : Finally, the only way to build a writing portfolio is by writing. A lot. Blogging is nothing if not writing a lot on a regular basis. If you need to beef up your portfolio and show your own expertise on a subject, a blog is a great way to start getting your name on articles online. Even if it's just your own blog, it gives employers, clients, and fellow enthusiasts a chance to read your work in a casual setting. More Benefits of Blogging (and Writing) Now that you know so much about the benefits of blogging, why not start a blog for yourself? If you're not sure where to start, no worries. We can help with that. Check out our blog for all kinds of tips to boost your writing and blogging, like this post on the common mistakes every new blogger makes. Read Also : 5 Blogging Tips For Beauty And Fashion Bloggers In 2018 Bloggers, Beware! Blogging Mistakes You Should Avoid

Bloggers, Beware! Blogging Mistakes You Should Avoid

Blogging as a career and source of income is more than just taking pictures, eating good food and writing articles. When blogging turned into a business, there are a lot of steps that bloggers need to make sure to attain success. In other words, upgrading a blog into a business is more complex than what people think. However, it can also be rewarding and fun at the same time. To ensure success in blogging, listed here are some of the blogging mistakes that every blogger should avoid. As they say, prevention is better than cure. Read also: Doing It The Right Way: Common Mistakes Every New Blogger Commits Not using whitespace or header When a reader first visits a blog and sees a wall of pure text, they’ll immediately close the tab without looking back. No matter how amazing the ideas are, the visual presentation makes up half of the battle. Bloggers or writers should learn to break their paragraphs to avoid chunky-looking parts. Use subheadings to give the readers eyes a breather and anchor points. If possible, cut down to 3-5 sentences each paragraph. Not knowing the audience Among the common mistakes that bloggers need to avoid, being clueless about their target audience is on the top of the list. It is sometimes unavoidable that bloggers will write and create content depending on their mood without even taking consideration of the readers. Lacking knowledge about the target audience can create complications in the future. Without considering the target audience interests, the content will be useless. Before starting on writing, create an image of the audience that the content is targeting. After making an image of the target audience, do some research on the things they want to read. Researching about the audience is the smartest technique a blogger can do. Avoid posting every day After considering that blogging is a career and part of the content marketing strategy, bloggers must be knowledgeable about search engines. Because of search engines, bloggers tend to publish a new blog entry every day just to improve ranking. However, posting on a daily basis can greatly affect the engagement level of the blog. And also it can be a disservice on SERPs (Search Engine Result Page). Keep in mind that the search engine value is a fresh, informative and relevant content. If the published articles don't give benefit to the target audience, then it’ll be a waste of effort. To ensure the quality of the articles, creating a schedule when to post articles is beneficial. It can give bloggers enough time to create a high-quality and well-researched article that can benefit its readers. To fully learn about SEO, some sites offer a crash course about SEO. Visit Website for more information. It usually tackles the effect of content to blogs. Also, it includes the importance of SEO in rankings. Read also: Avoid These 5 Mistakes Before Starting An SEO Stop trying to sell something in a blog post Blogs are tools to promote products, but not as a sales method. Current and future readers usually remain anonymous when reading an article. So they can just immediately leave an article in the middle reading if it gives them pressure or threats. Instead of selling products, use the blog to validate credibility, build authority and instill trust. If the readers find the contents and the blog reliable, then they can become the sales opportunity of business. Using Inappropriate Titles Headlines and titles are one of the most important things in a blog post. Titles and headings tell the readers a good deal of the content. Also, it helps in setting expectations to the readers. A title must be compelling and are creative to attract readers. However, certain headlines don't fit to what the content talks about. Sometimes, the title itself is not compelling enough to attract people to click and read the article. Bloggers should consider human elements before coming up with titles. Let the title and headline speak for the content itself. Make it as descriptive as possible to have an impact on potential readers. Uses a Generic Logo Bloggers don't need to invest all their cash in having a custom design to complete their blog. However, bloggers should consider a personalized logo. It is one of the first few things that new visitors look at when visiting a new blog. Usually, the logo speaks for the blog itself. Takeaway Listed above are the four basic and common mistakes that a blogger should avoid. Even if mistakes are inevitable, avoiding them can help in the success and growth of the blog. It may be a little mistake, but its impact can greatly affect the business and ruin the reputation of a blog.

What You Need to Know About Guest Posting in 2021

What You Need to Know About Guest Posting in 2021

How to Find Guest Post Opportunities

Writing a Great Guest Post

What about Backlinks?

Conclusion

Top Affiliate Marketing Types Explained

Tips On Keeping Your Car As Fresh As Production Day

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How to Become a Great Travel Blogger: 11 Secrets

Blogging to Live Better: 10 Benefits of Blogging

Bloggers, Beware! Blogging Mistakes You Should Avoid

What You Need to Know About Guest Posting in 2021

What You Need to Know About Guest Posting in 2021

How to Find Guest Post Opportunities

Writing a Great Guest Post

What about Backlinks?

Conclusion

Share this Article

Top Affiliate Marketing Types Explained

Tips On Keeping Your Car As Fresh As Production Day

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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