What You Need to Know About Guest Posting in 2021

Published on: 17 August 2021 Last Updated on: 01 August 2024

Guest posting is a type of marketing that often gets an eyebrow raise. The truth is that there are many ways to utilize guest posting – some of them are excellent tools in your marketing arsenal, and others may get you on Google’s bad side. The key is knowing the difference and using only legitimate guest posting strategies.

But what does that look like? Here, we offer some pointers and helpful information from EraBright, a Black-owned advertising agency.

What You Need to Know About Guest Posting in 2021

A great guest post is one that helps you, but also provides some value to the publisher and readers. Before getting started, target sites that make sense for your business. This helps your SEO strategy and avoids your link being viewed by Google quality raters as being “spammy”.

How to Find Guest Post Opportunities

There are many blogs out there that have a clear message to “contribute”, “write for us”, etc. These are great opportunities to contact them and find out more about their policies. If there are sites that you like and match your target, but they don’t identify that they accept guest posts, you can always reach out to them individually. Just remember that you won’t always get a “yes”.

Some tips for finding blogs that accept guests posts include:

Search for blogs in your market or niche
Choose blogs that are authoritative and have a high domain authority/rank
Choose blogs that have followers, readers, or high engagement
Assess the blog’s social media
Search Google for a topic and “guest post” and see what type of results you get. You may find other bloggers in your industry on sites that will also accept a guest post from you.

Writing a Great Guest Post

Once you have narrowed down where you want to submit a guest post, the next step is writing the content. The goal of guest posting is to bring attention to your brand, business, products, or services. Therefore, you want your guest post to be interesting and informative, and you want it to bring awareness to your brand.

Look at the blogs you are targeting and get an idea of the sort of content that is published there. Take note of blogs with a lot of engagement. You can use a similar style to successful posts, just make sure you match the tone of the site. You should also choose a topic that is relevant to your brand and the chosen blog. Write your content in a way that is “evergreen”, meaning it won’t become quickly outdated.

What about Backlinks?

For many people who guest post, the overarching goal isn’t to build backlinks. Of course, getting a do-follow backlink to your site is an added bonus. Increasingly, websites are only allowing guest posts to contain no-follow links, which means the link won’t go back to your site. While that’s bad news for backlinking, it’s not detrimental to your goal of brand awareness. After all, you can mention your brand in the article and provide a link, and also will likely have author information at the bottom.

One word of caution about backlinks – Google can penalize websites that have low authority or spammy backlinks. If the backlinks seem irrelevant, poorly placed, or low quality, it can actually hurt your Google ranking. The best way to avoid this is to choose legitimate blogs with a decent domain authority/rank, and avoid sites with a high spam score.

Conclusion

It seems like every year there are new guidelines and advice for how to manage digital marketing and SEO. Guest posting is one element that seems to be evolving more now than in the past, however. Increasingly, search engines are watching how sites interact and link to one another. For this reason, it is important to be selective in your guest posting adventures.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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15 Father’s Day Gift Ideas: Celebrating Dad In The Best Way!

Father's Day is peeking around the corner, and if you're scratching your head thinking about what to get the world's greatest dad, worry not! We've got you covered with a truckload of ideas to make your old man's day brighter than a summer's sun. First off, let's get something straight. Gifts are fantastic, but what matters is the thought you put into them. Dads don't need fancy. They need to feel special. So, let's dive into some idea of fathers day gifts that'll have your dad grinning from ear to ear. 1. Stylish Dad If your father loves fashion, don't just stop at a tie. How about a men’s fashion magazine subscription or a gift card to his favorite store? For something more personal, a monogrammed cufflink set or a watch engraved with a special message can become cherished keepsakes. 2. DIY Dad - The Handyman Haven If your pop prides himself on his DIY skills, consider upgrading his workshop. A cordless drill, a laser level, or an all-in-one toolset might make his day. If he already has the tools, how about protective gear like gloves or goggles? Or even a workshop radio to jam out to while he works. 3. Tech-savvy Dad There's no shortage of ideas for a dad who's all about the latest tech. A new tablet, a high-quality dash cam for his car, or even a drone can provide hours of fun. If he's a reader, an e-reader loaded with his favorite authors could be the perfect pick. Just make sure to spend some time showing him how it all works! 4. Bookworm Dad If your dad is a literary lover, first editions of his favorite books could be a hit. How about a comfy new reading chair or a stylish lamp for his reading nook? A portable book light could be a thoughtful touch for the traveling dad. Pair any of these with a homemade bookmark for that special touch. 5. For the Masterchef Dad Got a dad who's a whiz with the whisk? Spice up his kitchen adventures with gourmet ingredients he wouldn't buy himself. Think high-end olive oils, exotic spices, or a set of premium steak knives. If he's into the latest kitchen tech, consider a sous-vide cooker or a new blender for those summer smoothies. 6. The Sentimental Dad If Dad's sentimental, go for something that captures memories or shows thought. Custom artwork of a family photo, a set of ‘open when’ letters for different occasions, or even a digital photo frame preloaded with pictures of family trips are sure to pull at his heartstrings. A heartwarming life story book for grandparents would be perfect for your sentimental granddads. 7. The Fitness Fanatic Dad The latest fitness gadgets can be a great idea if he's a gym rat. A new fitness tracker or a set of intelligent scales can help him keep track of his progress. If he likes sports, consider equipment related to his favorite activity or sign him up for a local run or competition as a fun challenge. 8. The Music Lover Dad For those dads who march to the beat of their drums, music is the way to their hearts. If he's musically inclined, vinyl records of his favorite classics, a high-quality set of speakers, or even a guitar or keyboard could be the ticket. Look for notable edition albums or box sets for an extra treat. 9. The Great Outdoors Dad A national park pass could be an incredible gift for the dad who loves the wild. For the fisherman, a new tackle box or a high-tech fish finder can make his next trip a catch. A durable hammock for those trips or even a new backpack can improve his outdoor adventures. 10. The Game Night Dad Does your dad love a challenge? Find board games that suit his taste – strategy games like Settlers of Catan, cooperative games like Pandemic, or classic games with a luxury twist, like a wooden chess set. And make sure you set aside time to play together – that's part of the gift, too. 11. The Memory Maker Dad Experience gifts can be phenomenal – a cooking class, a hot air balloon ride, or tickets to a sporting event or theater show. Even a day at a driving range or a craft brewery tour could be a hit. It’s about making new memories while cherishing the old. 12. The Foodie Dad For the dad with a palate for the finer things, specialty food items like aged cheeses, fine wines, or a basket of charcuterie essentials can be delightful. If he's adventurous with his cuisine, cooking lessons or a food-tasting tour would satisfy his appetite for novelty. 13. The Car Buff Dad Car care is vital if he always has a rag and polish in hand. Think high-end waxes, a professional detailing service, or even a driving experience where he can test drive a luxury car. If he loves model cars or has a vintage project in the garage, find accessories or parts he's been searching for. 14. The Personal Touch Dad Items that have a personal touch are often the most memorable. Engraved gifts like pens, personalized stationery, or a custom-made piece of jewelry can make everyday items feel extraordinary. Services that turn children’s drawings into keepsakes or embroider personal messages onto objects can also be significant. 15. The 'Just Spend Time with Me' Dad And for the dad who values nothing more than family time, plan a full day of activities. You can start with breakfast at his favorite diner, followed by a leisurely hike or a bike ride, and end with a movie night complete with his favorite films and snacks. The gift of time is priceless. Conclusion Ultimately, the best Father’s Day gift doesn’t come from a store. It comes from knowing your dad and what makes him smile. Whether he's into tech, food, books, or just spending time with you, there's something out there that'll make his day. Remember, Father's Day is about showing your dad how much you appreciate him. So, take a moment to think about what he loves, and you can't go wrong. Happy Father's Day to all the fantastic dads out there! Read Also: One List, Two Celebrations: How To Combine Your Wedding Registry And Housewarming Gifts A List Of First Birthday Gift Ideas For Niece 30+ Fathers Day Gift Ideas: It’s More Than Gifts

What Industries Use Polythene Bags

Polythene bags, commonly known as plastic bags, are a versatile staple used across many industries. These bags are made from polyethylene, one of the most common types of plastic polymers. What makes polythene bags so popular? For starters, they are highly affordable to produce, making them cost-effective for all types of businesses. Polythene bags are also durable enough for most applications. Even though the plastic is thin and lightweight, the bags can securely hold a surprising amount of weight without tearing. The best part about polythene bags is how versatile they are. The same material can be used to package food products, transport medical supplies, or display retail goods. With the right custom printing, these ordinary plastic bags can even double as branding tools. Polythene bags come in a range of styles, thicknesses, and colors. Standard polyethylene formulations are transparent, allowing the contents to be visible. But specialized pigments can create colored bags as well. Thicker bags around 4-6 mils are very sturdy, while thinner 1-2 mil bags are best for lightweight items. Ultimately, polythene offers endless possibilities for protecting, preserving, and promoting products across industries. Major Industries that Use Polythene Bags Let’s take a look at some of the most common uses of poly bags across different industries. Food Production and Processing The food and beverage industry relies heavily on polythene bags for packaging purposes. In food production facilities, polythene bags are filled with raw ingredients like grains, flour, sugar, and powders. The bags protect these dry goods from moisture, insects, and contaminants during storage and transport. Once ingredients are processed into prepared foods, polythene bags serve as primary packaging to contain the products. For example, sliced bread loaves are slipped into clear polyethylene bags before being loaded onto store shelves. The bags prevent the bread from drying out and extend its shelf life. They also provide tamper-evident security. For food processing companies, it is critical that the polythene bags meet food safety standards. Bags that will directly contact edibles must be made from food-grade polyethylene resin free of toxic chemicals. Most facilities require bags to be certified for food use by organizations like the FDA. Medical Supplies and Medications Polythene bags play several important roles in medical and healthcare settings. One key application is packaging medications and pharmaceuticals. Some medicines are sensitive to UV light exposure, which can degrade their chemical components. Special polythene bags with UV-blocking properties help prolong the potency and efficacy of these light-sensitive drugs. Bags also provide sterile packaging for medical devices and instruments like scalpels, forceps, and syringes. Items are first sterilized, and then sealed in polyethylene bags to maintain sterility until use. This prevents contamination and allows safe usage inside operating rooms or during minor procedures. Anti-static polythene bags may be used to protect electronics like defibrillators and monitors that are vital for patient care. The antistatic properties prevent the buildup of static charge that could potentially damage sensitive medical equipment. Overall, the versatility of polythene enables it to package and protect all kinds of medical supplies and medications. Properly formulated polyethylene bags help ensure healthcare products remain sterile and effective when needed most. Waste Disposal In healthcare, polythene bags play a critical role in safe medical waste disposal. Hospitals generate tons of hazardous biohazardous waste, from used needles and bloodied bandages to removed tissue samples. Sturdy polyethylene bags contain this dangerous waste so it does not leak or contaminate facilities or personnel. Medical waste bags are specially designed with higher thickness and puncture resistance. Tight heat sealing and proper bag closure containing waste are essential. Color-coding and biohazard labels identify the bags for proper hazardous material disposal. The agricultural industry also relies heavily on polythene bags. On produce farms, fruits and vegetables are packaged in polyethylene bags for harvest and transport. The bags protect fresh produce from bruising and mechanical damage. They also retain moisture and prevent premature dehydration. Polythene bags enable the sanitary collection of animal waste and other organic matter for conversion into fertilizers. Durable construction resists rips, even when loaded with heavy compost ingredients. Harvesting and Storage of Produce Polythene bags are ubiquitous during the harvesting and post-harvest storage of fruits and vegetables. Clear polyethylene bags are slipped over ripening crops like bananas and avocados while still on trees and vines. This protects the developing produce from pests, moisture, sun damage, and contamination. Once harvested, fresh produce is quickly sorted and packaged into polythene bags for transport and storage. The bags create a microclimate that retains moisture and helps extend shelf life during storage or transport over long distances. Perforations allow ventilation while still deterring pests. Properly sealed polythene bags prevent contamination from dirt, debris, and microbes. This enables safe storage of clean produce ready for distribution to grocery retailers. Without protective polythene packaging, fresh fruits and vegetables would be at risk of physical, pest, and disease damage. The bags are indispensable for maintaining peak freshness and quality. Farm Waste Collection On farms, polythene bags provide a sturdy vessel for collecting animal manure and organic waste to be composted into fertilizer. The thick polyethylene construction resists tearing or ruptures even when loaded with heavy wet waste. Farmers can gather cow manure, spoiled hay and silage, and other compostable ingredients into large polythene bags for transfer to compost heaps. In the retail industry, polythene bags fulfill a variety of functions. Clear polyethylene bags are ideal for product packaging, allowing customers to see the items inside. Retail goods from clothing to craft supplies are neatly contained in resealable poly bags. This keeps merchandise organized and protected during transport from warehouses to store shelves. Department stores and boutiques often package customer purchases in printed polythene bags emblazoned with store logos and branding. This serves as a walking advertisement for the retail brand. The bags also provide an inexpensive but effective carrying solution for customers. Product Packaging and Display In retail stores, clear polythene bags are the perfect packaging for showcasing products. Clothing folded neatly into transparent polyethylene bags is easily visible to browsing shoppers. The bags keep garments clean and dust-free while allowing customers to discern colors, patterns, and styles without opening. Poly bags also showcase non-apparel merchandise like craft components, hardware items like screws and washers, and more. Product visibility in transparent polythene promotes sales. The bagged items appear organized and can be stocked or hung on pegboards or racks. Another advantage of polythene bags for retail is the opportunity for custom printing. Bags can be printed with store logos, branding, and promotional designs in vivid color. Every time a customer gets handed a printed polythene bag at checkout, it reinforces brand recognition. Special seasonal or holiday designs can further boost brand image. Polythene bags fulfil the twin purposes of protecting products while promoting them through visibility and branding. Their versatility explains the dominance of poly bags across retail settings from boutiques to big box stores. Considerations When Choosing Polythene Bags When choosing polythene bags, it is important to match the bag properties to your specific application and industry. Don’t forget to take into account the weight and durability needs of your application. Lightweight 1-2 mil bags work for packaging low-mass items like clothing or craft supplies. Heavy produce shipments and dense waste require thicker 4-6 mil bags that won't rip or puncture under loads. Consider sustainability factors like recyclability and recycled content when comparing bag formulations. Look for polythene made using renewable feedstocks or plastic diverted from landfills. Some novel bioplastic bags also compost or degrade faster than conventional polyethylene. For retail and branding purposes, custom printing onto polythene bags provides endless design possibilities. Vibrant graphics and logos can be printed onto the bag surface. From bulk orders to small minimums, many polythene bag suppliers offer affordable printing options. Read Also: Small Business, Big Sustainability: Navigating The Future Of Energy And Water Management 3 Things You Should Know About Personalized Shopping Bags How Can Greenhouse Design Change Architecture?

Bloggers, Beware! Blogging Mistakes You Should Avoid

Blogging as a career and source of income is more than just taking pictures, eating good food and writing articles. When blogging turned into a business, there are a lot of steps that bloggers need to make sure to attain success. In other words, upgrading a blog into a business is more complex than what people think. However, it can also be rewarding and fun at the same time. To ensure success in blogging, listed here are some of the blogging mistakes that every blogger should avoid. As they say, prevention is better than cure. Read also: Doing It The Right Way: Common Mistakes Every New Blogger Commits Not using whitespace or header When a reader first visits a blog and sees a wall of pure text, they’ll immediately close the tab without looking back. No matter how amazing the ideas are, the visual presentation makes up half of the battle. Bloggers or writers should learn to break their paragraphs to avoid chunky-looking parts. Use subheadings to give the readers eyes a breather and anchor points. If possible, cut down to 3-5 sentences each paragraph. Not knowing the audience Among the common mistakes that bloggers need to avoid, being clueless about their target audience is on the top of the list. It is sometimes unavoidable that bloggers will write and create content depending on their mood without even taking consideration of the readers. Lacking knowledge about the target audience can create complications in the future. Without considering the target audience interests, the content will be useless. Before starting on writing, create an image of the audience that the content is targeting. After making an image of the target audience, do some research on the things they want to read. Researching about the audience is the smartest technique a blogger can do. Avoid posting every day After considering that blogging is a career and part of the content marketing strategy, bloggers must be knowledgeable about search engines. Because of search engines, bloggers tend to publish a new blog entry every day just to improve ranking. However, posting on a daily basis can greatly affect the engagement level of the blog. And also it can be a disservice on SERPs (Search Engine Result Page). Keep in mind that the search engine value is a fresh, informative and relevant content. If the published articles don't give benefit to the target audience, then it’ll be a waste of effort. To ensure the quality of the articles, creating a schedule when to post articles is beneficial. It can give bloggers enough time to create a high-quality and well-researched article that can benefit its readers. To fully learn about SEO, some sites offer a crash course about SEO. Visit Website for more information. It usually tackles the effect of content to blogs. Also, it includes the importance of SEO in rankings. Read also: Avoid These 5 Mistakes Before Starting An SEO Stop trying to sell something in a blog post Blogs are tools to promote products, but not as a sales method. Current and future readers usually remain anonymous when reading an article. So they can just immediately leave an article in the middle reading if it gives them pressure or threats. Instead of selling products, use the blog to validate credibility, build authority and instill trust. If the readers find the contents and the blog reliable, then they can become the sales opportunity of business. Using Inappropriate Titles Headlines and titles are one of the most important things in a blog post. Titles and headings tell the readers a good deal of the content. Also, it helps in setting expectations to the readers. A title must be compelling and are creative to attract readers. However, certain headlines don't fit to what the content talks about. Sometimes, the title itself is not compelling enough to attract people to click and read the article. Bloggers should consider human elements before coming up with titles. Let the title and headline speak for the content itself. Make it as descriptive as possible to have an impact on potential readers. Uses a Generic Logo Bloggers don't need to invest all their cash in having a custom design to complete their blog. However, bloggers should consider a personalized logo. It is one of the first few things that new visitors look at when visiting a new blog. Usually, the logo speaks for the blog itself. Takeaway Listed above are the four basic and common mistakes that a blogger should avoid. Even if mistakes are inevitable, avoiding them can help in the success and growth of the blog. It may be a little mistake, but its impact can greatly affect the business and ruin the reputation of a blog.

What You Need to Know About Guest Posting in 2021

What You Need to Know About Guest Posting in 2021

How to Find Guest Post Opportunities

Writing a Great Guest Post

What about Backlinks?

Conclusion

Top Affiliate Marketing Types Explained

Tips On Keeping Your Car As Fresh As Production Day

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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15 Father’s Day Gift Ideas: Celebrating Dad In The Best Way!

What Industries Use Polythene Bags

Bloggers, Beware! Blogging Mistakes You Should Avoid

What You Need to Know About Guest Posting in 2021

What You Need to Know About Guest Posting in 2021

How to Find Guest Post Opportunities

Writing a Great Guest Post

What about Backlinks?

Conclusion

Share this Article

Top Affiliate Marketing Types Explained

Tips On Keeping Your Car As Fresh As Production Day

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related