People are tethered to their phones even when they are not using it. When they are not doing anything, they remain close to their phones to hear any notification ringtone.
More importantly, they use their phones to access websites, shop, watch YouTube, log on to Facebook or Instagram, or search on Google. By the end of 2019, the number of mobile Internet users would have grown to 4.68 billion.
A mobile UX designer optimizes your website making use of the best practices for mobile users. If your website is not yet optimized, you need to do it right away.
It’s projected that by 2021, 73% of all eCommerce activities will come from mobile users. Right now, China alone has 98% penetration rate in terms of mobile Internet.
What Can a Mobile UX Designer Do for You?
To answer that, you must first know what makes a good website. Google has attempted to answer this question by listing the following elements:
Make the navigation easy for the user. Call to actions should take a prominent position
The users can call customer service directly from the website
Menus should be clear and concise
Visitors tap the logo when they go back to the home page
The local search box should be visible at first glance
Add filters to narrow down the search, particularly for eCommerce sites
In the same vein, the site should yield relevant results in response to site query
Avoid site registration before users can explore your website
Users can make a purchase even without registering to your site
Quick sharing to social networks
Quick links so they can email themselves and finish the task on other devices
The website should be optimized for mobile, which means fonts are larger and the images are expandable
What Can You Expect from a Mobile UX Designer?
A mobile UX designer will make sure that people will have a positive user experience when they access your website through mobile devices.
A good designer will:
Conduct UX research to understand users’ needs and behaviors
Cut out the clutter for easier navigation. The navigation should be intuitive
Properly use colors, graphics, font, and negative space to highlight key content and promote activity
Test your mobile website for optimum experience and functionality
Make sure your website is stable for mobile use
Insist on the consistency of themes and design across devices
Ensure that important elements measure 18mm so they can be easy to tap
Finally, the mobile UX designer should ensure that your website loads fast. According to Google, most mobile websites load at an average of 15 seconds.
That won’t do. The same Google research warned that customers almost always leave when it takes more than 10 seconds for the mobile landing page to load. Even if the website loads for 1-3 seconds, the bounce rate will increase to 32%.
The mobile app services of Sunlight Media include a dedicated mobile UX designer who will check and test the architecture and workflow of your app. They will work with you to achieve your goals and ensure the app will adhere to your style guide. Head to their website now or contact them at 323-868-3581.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
Starting a blog is one thing, but making it successful requires a lot of creativity and dedication. The blog is considered as an integral part of the lead generation process because it not only converts a random person to a potential lead but also helps him make better decisions. It is due to the reason famous B2B companies Cloudways and Design Mantic believes in doing effective blogging.
These companies are not only writing blogs to promote their services. But, they are producing remarkable content to quench the thirst of their prospects. And, this is where WordPress serves as a tremendous CMS.
If you are running a WordPress-hosted blog and looking for results-driven plugins, then you have reached the right place. Here, I will reveal some of the most amazing WP plugins that will take your blog to the sky in no time.
So, here you go…
All in One SEO Pack
If you are eager to make your blog successful, make sure to satisfy search engines. However, it is only possible if you are using an appropriate SEO friendly plugin for your WP hosted blog. Despite of hundreds of plugins, I prefer All in One SEP Pack. The reason is quite obvious. It is easy to use, extremely effective and helps in optimizing the content through brilliant use of targeted keywords.
Therefore, if you haven’t been optimizing your blog for search engines, then it is a perfect time for you to download this plugin for better outcomes.
Akismet
When running a blog, it is extremely essential for you to keep it protected against spammers. Because once you become the victim, you will have to go through some serious problems as far as the rankings and traffic is a concern.
To help resolve this issue, Akismet is a highly recommended anti-spam plugin for WP users. The best thing about this plugin is that it picks the spammers quite early and stops them make any unwanted activity within the blog. It is because of this reason I would suggest you install Akismet to your blog right now.
SumoMe
Running a blog without social sharing buttons is like writing a book and keeping it at home. Remember, attracting thousands of visitors to a blog won’t maximize the effect until you install a social sharing plugin. For this, I would strongly advise you to use SumoMe.
Industry influencer and a great human being Jeff Bullas also use SumoMe to help his readers share valuable content across all the gigantic social platforms quite easily. So, what are you waiting for?
Hello Bar
I believe that there is no other plugin better than Hello Bar for generating leads. I have been using this plugin for quite some time and it really helped me improved the figures quite drastically. There are two factors that make Hello Bar a legit choice for lead generation. The first one is its compatibility with WP and the second one is its attractive interface.
If you are desperately looking to attract more potential customers, then I would suggest you use Hello Bar as a vital source.
Read More:
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Bloggers, Beware! Blogging Mistakes You Should Avoid
Packaging. Such a common, everyday word.
It has become embedded in the lives of consumers that, unfortunately, many businesses have forgotten just how important and valuable it is.
The thing is, even that seemingly simple packaging holds immense power. It can either make a buyer spend money or make them put it back on the shelf and pick up another similar item.
After all, consumers, for the most part, see only the packaging when they purchase items directly from a store. Just think about it, packaging covers about 100% of most products you see in stores.
There's also the fact that what covers a product - and what's on it - makes up about a third of most purchasing decisions.
If you’re having trouble thinking up methods on how to design packaging and custom boxes, worry not, as we’re here to help. In this post, we’ll give you some of the best packaging design tips.
It All Starts with Understanding How Packaging Works :
First, let's talk about what packaging is and how essential it is to branding. Why it has grown to become a $9-billion industry.
At its core, the packaging is the method and the materials used to contain, cover, safeguard, and transport items. The methods can vary from cleaning to preserving. Materials differ too, with the most common being cardboard, paper, plastic, metal, glass, and metal.
The thing is, packaging has many more roles than just giving products a pretty face. Indeed, it's a powerful tool to attract the attention of buyers. It's crucial in branding awareness and recall.
More than that though, it's vital in helping reduce product waste. For instance, research has shown its great importance in keeping food and beverages edible.
In other industries, its ability to protect items significantly reduce potential damages, which then lessens the need to throw them out for replacement products.
In the food industry, effective packaging for food products can be made with sustainable materials.
In fact, a recent study noted that socially-responsible packaging now plays an important role in buying decisions. More than half (52%) of the study's participants noted they spent money on a product/service from companies using eco-friendlier packaging methods.
Also, take note that packaging also has a lot to do with product safety. This is especially true for products that are for human consumption, including food, beverages, and medication (including vitamins and supplements).
You want your customers to safely reap the most out of their purchase, and at the same time, remain in compliance with packaging laws and regulations.
Simple Packaging and the Immense Branding Power It Boasts Of :
You want to make sure your product, as soon as it's ready, goes on display right away. But you can't really say it's ready, not unless you've also made certain that its packaging is 100% ready to go.
Whether you go for a box, bag, wrapped, taped, or glued packaging elements, every element of your packaging should incorporate what's mentioned above. You also need to ensure that it possesses all the right components for effective branding.
Consider this:
The average grocery stores now sell 40,000 more products than they did two decades ago. In a place where your products compete with many of these said items, how you package your brand's offers can make or break the deal.
Again, it can either make consumers want to put it in their shopping carts and pay for it or put it back on the shelf and buy a competitor's product instead.
Essentially, product packaging is your primary selling tool. After all, it's the most tangible method to represent your product and brand to your target market.
Keep in mind that you only have seven seconds to leave a positive impression on consumers, so you need to make them see instantly why they'd want to spend money on your offers.
All these said you need your product packaging to have eye-catching features. But it also needs to retain functionality and should be economical. And for eco-friendly consumers, sustainable materials.
The Right Elements that Go into Successful Packaging :
Just as how you'd carefully review all the elements of your social media marketing campaign on Facebook, the same goes true for inspecting all your product packaging elements.
Again, how you package items can instill better brand awareness and recall. For it to help your brand achieve success, it needs to boast of the right elements.
What elements are these? Brand logo, color, shape, and typography are the most essential.
Brand Logo :
The position itself of your brand on your packaging can also make or break a buyer's decisions.
Therefore, you want to implement the best positioning strategy for your brand logo for consumers to notice it right away. Also, keep in mind that logo placement affects brand recall.
Color :
Color affects - either in a positive or negative manner - consumer buying decisions.
For instance, studies reveal that 85% of consumers buy products because of its color. They also cite that color can raise brand awareness up to a whopping 80%!
Of course, you still need to base the colors you choose on your products/services. For example, if you want to stir emotions of urgency and leave an "energetic vibe," you'd want to consider using red as a primary color.
Just check this service and see how your mind and body reacts to it.
Shape :
Even the shape of your product packaging can already say a lot about the product it contains!
You should then use this as another tool to better market your brand's offers. For instance, angular shapes speak to men, while curved shapes are more ideal for female-centered products.
Packaging for Ease of Use and Better Branding :
These aren't the only reasons you need to be more aware of the great power behind the packaging.
Even simple packaging can elicit an "Ooh" from potential buyers rather than just a regular "Ahh." So, as early as now, especially before launching new products to the market, make sure your packaging has all the vital elements for better branding.
And for more business tips and tricks that'll help you better shape your brand, make sure you check our blog.
Read Also :
5 Ways To Reduce The Packaging Cost In Your Business
Make Sure Your Product Hits The Market As Soon As Possible
Out with the normal combination of basic typographic logos, choosing of backdrop shade, and pleasant phrasing, blending has perished. Instead of embracing a trend that tends to make it too easier to be overlooked, brands need more uniqueness.
Following that, a reversion to clarity and stark minimalism might appeal to a post-pandemic ethos more explicitly. Subtle shading palettes with a flash of color, moderate typefaces, and geo-referenced layout patterns will provide warmth and concentrate on the content.
New trends are catching up more efficiently than relying on the traditional graphic design tools. Students are opting for diverse graphic design in London to align their academic aspirations with the latest trends in the industry. Here is a selection of the top graphic design trends in London that will help you make your job more interesting:
1. New Hippie trend:
In 2021, even after several seasons of sleek modern, Scandia-influenced style, a novel paradigm known as 'New Hippie' will be introduced. It's essentially a streamlined version of 1960s hippie culture, with a primary emphasis on divine and self-care tossed in for good measure.
This trend started in the fashion industry. Interior design, product design, and even more notably graphic design have all been influenced by the bright colors and textures of the 1970s.
This trend has given rise to a new type of service, such as tea, coffee substitutes, cosmetics, and incense businesses that are evocative of the old hippie culture. Alessandro Michele's Gucci, a revitalization of the trademark with a fresh sense of '70s brightness, exemplifies the trend.
2. Bold Minimalism:
Anti-Design, New Pulse, and Loud Monochrome are all on the decrease, whereas Bold Minimalism is on the increase. Elaborate Anti Design and new wave designs with demanding color schemes, repetitive evocative text, and visual effects have had a rebirth in recent years.
3. Uniqueness:
Branding is a good way to characterize the technique of streamlining a brand. As a result, a dense, ornamental logo is now a simple, type-only design. When an overall look becomes too complicated, it is reduced to duotone or monotonous. Simple forms are in, while complexity is out.
4. 3D High Gloss Rendering:
Latest design concepts are frequently influenced by technical advancements. Adobe Dimension is a 3D modeling and design program that lets you input pictures, models, and textures to generate attractive mockup images. It's included in the Creative Cloud software package.
The creation of award-winning Brazilian designer and visual artist Leo Natsume, known as the "Always On" campaign that he did for Facebook Brazil, exemplifies the 3D rendering that we predict to burst over the world in 2022.
5. Maximalist Color Palettes:
In terms of color palettes, the design industry is going from minimalism to minimalism. A six- to the seven-color palette is becoming increasingly popular among designers.
This opens up the possibility of blending certain hues and having them act as gradients in tandem with their solid equivalents. BEHAVE Candy's website, built by Brooklyn Company Gander, is a good demonstration of this where they combined neon and pastel tones for excellent impact.
So, if you are enthusiastic about this domain, then you must sign up for this course now!
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