People are tethered to their phones even when they are not using it. When they are not doing anything, they remain close to their phones to hear any notification ringtone.
More importantly, they use their phones to access websites, shop, watch YouTube, log on to Facebook or Instagram, or search on Google. By the end of 2019, the number of mobile Internet users would have grown to 4.68 billion.
A mobile UX designer optimizes your website making use of the best practices for mobile users. If your website is not yet optimized, you need to do it right away.
It’s projected that by 2021, 73% of all eCommerce activities will come from mobile users. Right now, China alone has 98% penetration rate in terms of mobile Internet.
What Can a Mobile UX Designer Do for You?
To answer that, you must first know what makes a good website. Google has attempted to answer this question by listing the following elements:
Make the navigation easy for the user. Call to actions should take a prominent position
The users can call customer service directly from the website
Menus should be clear and concise
Visitors tap the logo when they go back to the home page
The local search box should be visible at first glance
Add filters to narrow down the search, particularly for eCommerce sites
In the same vein, the site should yield relevant results in response to site query
Avoid site registration before users can explore your website
Users can make a purchase even without registering to your site
Quick sharing to social networks
Quick links so they can email themselves and finish the task on other devices
The website should be optimized for mobile, which means fonts are larger and the images are expandable
What Can You Expect from a Mobile UX Designer?
A mobile UX designer will make sure that people will have a positive user experience when they access your website through mobile devices.
A good designer will:
Conduct UX research to understand users’ needs and behaviors
Cut out the clutter for easier navigation. The navigation should be intuitive
Properly use colors, graphics, font, and negative space to highlight key content and promote activity
Test your mobile website for optimum experience and functionality
Make sure your website is stable for mobile use
Insist on the consistency of themes and design across devices
Ensure that important elements measure 18mm so they can be easy to tap
Finally, the mobile UX designer should ensure that your website loads fast. According to Google, most mobile websites load at an average of 15 seconds.
That won’t do. The same Google research warned that customers almost always leave when it takes more than 10 seconds for the mobile landing page to load. Even if the website loads for 1-3 seconds, the bounce rate will increase to 32%.
The mobile app services of Sunlight Media include a dedicated mobile UX designer who will check and test the architecture and workflow of your app. They will work with you to achieve your goals and ensure the app will adhere to your style guide. Head to their website now or contact them at 323-868-3581.
I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.
Packaging. Such a common, everyday word.
It has become embedded in the lives of consumers that, unfortunately, many businesses have forgotten just how important and valuable it is.
The thing is, even that seemingly simple packaging holds immense power. It can either make a buyer spend money or make them put it back on the shelf and pick up another similar item.
After all, consumers, for the most part, see only the packaging when they purchase items directly from a store. Just think about it, packaging covers about 100% of most products you see in stores.
There's also the fact that what covers a product - and what's on it - makes up about a third of most purchasing decisions.
If you’re having trouble thinking up methods on how to design packaging and custom boxes, worry not, as we’re here to help. In this post, we’ll give you some of the best packaging design tips.
It All Starts with Understanding How Packaging Works :
First, let's talk about what packaging is and how essential it is to branding. Why it has grown to become a $9-billion industry.
At its core, the packaging is the method and the materials used to contain, cover, safeguard, and transport items. The methods can vary from cleaning to preserving. Materials differ too, with the most common being cardboard, paper, plastic, metal, glass, and metal.
The thing is, packaging has many more roles than just giving products a pretty face. Indeed, it's a powerful tool to attract the attention of buyers. It's crucial in branding awareness and recall.
More than that though, it's vital in helping reduce product waste. For instance, research has shown its great importance in keeping food and beverages edible.
In other industries, its ability to protect items significantly reduce potential damages, which then lessens the need to throw them out for replacement products.
In the food industry, effective packaging for food products can be made with sustainable materials.
In fact, a recent study noted that socially-responsible packaging now plays an important role in buying decisions. More than half (52%) of the study's participants noted they spent money on a product/service from companies using eco-friendlier packaging methods.
Also, take note that packaging also has a lot to do with product safety. This is especially true for products that are for human consumption, including food, beverages, and medication (including vitamins and supplements).
You want your customers to safely reap the most out of their purchase, and at the same time, remain in compliance with packaging laws and regulations.
Simple Packaging and the Immense Branding Power It Boasts Of :
You want to make sure your product, as soon as it's ready, goes on display right away. But you can't really say it's ready, not unless you've also made certain that its packaging is 100% ready to go.
Whether you go for a box, bag, wrapped, taped, or glued packaging elements, every element of your packaging should incorporate what's mentioned above. You also need to ensure that it possesses all the right components for effective branding.
Consider this:
The average grocery stores now sell 40,000 more products than they did two decades ago. In a place where your products compete with many of these said items, how you package your brand's offers can make or break the deal.
Again, it can either make consumers want to put it in their shopping carts and pay for it or put it back on the shelf and buy a competitor's product instead.
Essentially, product packaging is your primary selling tool. After all, it's the most tangible method to represent your product and brand to your target market.
Keep in mind that you only have seven seconds to leave a positive impression on consumers, so you need to make them see instantly why they'd want to spend money on your offers.
All these said you need your product packaging to have eye-catching features. But it also needs to retain functionality and should be economical. And for eco-friendly consumers, sustainable materials.
The Right Elements that Go into Successful Packaging :
Just as how you'd carefully review all the elements of your social media marketing campaign on Facebook, the same goes true for inspecting all your product packaging elements.
Again, how you package items can instill better brand awareness and recall. For it to help your brand achieve success, it needs to boast of the right elements.
What elements are these? Brand logo, color, shape, and typography are the most essential.
Brand Logo :
The position itself of your brand on your packaging can also make or break a buyer's decisions.
Therefore, you want to implement the best positioning strategy for your brand logo for consumers to notice it right away. Also, keep in mind that logo placement affects brand recall.
Color :
Color affects - either in a positive or negative manner - consumer buying decisions.
For instance, studies reveal that 85% of consumers buy products because of its color. They also cite that color can raise brand awareness up to a whopping 80%!
Of course, you still need to base the colors you choose on your products/services. For example, if you want to stir emotions of urgency and leave an "energetic vibe," you'd want to consider using red as a primary color.
Just check this service and see how your mind and body reacts to it.
Shape :
Even the shape of your product packaging can already say a lot about the product it contains!
You should then use this as another tool to better market your brand's offers. For instance, angular shapes speak to men, while curved shapes are more ideal for female-centered products.
Packaging for Ease of Use and Better Branding :
These aren't the only reasons you need to be more aware of the great power behind the packaging.
Even simple packaging can elicit an "Ooh" from potential buyers rather than just a regular "Ahh." So, as early as now, especially before launching new products to the market, make sure your packaging has all the vital elements for better branding.
And for more business tips and tricks that'll help you better shape your brand, make sure you check our blog.
Read Also :
5 Ways To Reduce The Packaging Cost In Your Business
Make Sure Your Product Hits The Market As Soon As Possible
There is a relatively small list of things necessary to design and print business cards of your own without the help of a commercial printing company or advance copier. These things include common types of software, access to a laser or inkjet printer, business card stock. Generating business cards yourself can often yield real savings in both money and time, especially when all that is needed is a set of temporary cards or just a small number of cards. The card quality that can be achieved is more than sufficient for hobbyists or home-based entrepreneurs.
Of course, if a large volume of cards is required, it is worth making specific price comparisons between DIY cards and professionally printed ones. Printer cartridges are not cheap, and if you plan to make a lot of cards, the expense can accumulate quickly. It is easy to purchase perforated, blank business card stock at most office supply retailers. There are numerous design software options for business cards both online and in stores. It may be that your existing word processing software has an integrated business card template that can make everything quite easy. The choice is yours.
Essential Business Card Printing Supplies:
Most office supply stores stock perforated sheets specifically made for business card printing. It is often possible to find a number of available choices in terms of colors and paper finish styles. Select and, if necessary, install the business card design program onto your computer. Those with older versions will want to locate the business card template by moving toward the "Tools" tab, choosing "Letter and Mailings," and then selecting "Labels." From there, it is necessary to choose the correct brand name of the business card stock purchased. Word versions that are from 2007 or later will click on the tab entitled "Mailings," choose "Labels" at the upper left, go to "Options" in the dialog box and select the card manufacturer, product number, and printer.
Designing The Cards:
Once you begin designing a business card, you will want to determine which printing method to use. Process colors or spot color may be best if you want to take your design to a commercial printer. Of course, cards that have been designed on Publisher are printable on your own desktop or sent to a professional printer, based on your unique needs. Take a close look at some of the business cards you have received along the way or check out some online examples so that you can have a strong grasp of the important elements of design. That way, your cards will turn out to be extremely appealing to the eye. Be sure to follow the software program's instructions for designing a card.
You will want to include relevant text, a border, perhaps a logo, and additional elements of design, as needed. Name your file and save it in a location you can easily remember and retrieve. To steer clear of irritation and disappointment, be sure to grasp the limits on what your home printer can really do. It must be remembered that professionally printed cards will likely utilize a range of processes and techniques, based on the design chosen. These could include raised printing, engraving, foil stamping, graduations and more. Obviously, these types of enhancements cannot be recreated with a home printer. Some of the essential elements of any home-produced business card include:
Name and perhaps a logo of the company
Your own name and formal title within the company
The physical address, telephone, and fax numbers
Email contact information
Address of company website
Printing The Final Product:
If you are not using the best printer, ink type and paper quality, your brilliant designs will not reflect into successful physical products. Most businesses make the mistake of investing in the graphic design part, while compromising on the final print quality. This is something that should be avoided at all costs. Make sure that whenever you are going to print business cards, you are doing it using the highest quality printers, inks/dyes and the best paper. This is what will help you achieve top-notch results for your business cards.
Now it is time to load the perforated sheets into your own printer, taking care to follow the instructions provided with the product. Go to the file containing your design and choose "Print," which is typically found under the "File" tab. Run a practice print job of one sheet just to make sure that the design is well-aligned, prints clearly and looks the way you want it to. After this, print the rest of the sheets until you have the number of cards desired and then tear at the perforation lines. Verify that sufficient ink is available to create the full quantity so that you do not end up wasting the prefabricated card sheets.
Also, take care to sit near the printer for the entire process so that you can keep an eye on print quality and address mechanical jams that can arise. The type and weight of business cards that can be done at home are limited due to the capabilities of most personal printers. If card material that is heavier than the printer can handle, jamming and potentially permanent damage can occur. Depending on the type of enterprise involved, using home-printed business cards may not be the wisest option, merely because they may be viewed as the mark of an amateur in the relevant industry. However, for certain other purposes, they fit the bill perfectly. If you are searching for an advance copier or printer for your business card needs, consider Advanced Business Copier, the #1 choice.
Read Also:
7 Ways To Stop Spending So Much On Printing In Your Business
How To Choose The Best Printer For Your Office
Paper Authority: Basic Tips In Purchasing A Printer
Webflow is a website-building platform that provides a user-friendly interface, enabling users to design and develop websites without programming knowledge. Webflow offers a wide range of features to make the website-building experience enjoyable and efficient.
Two commonly used tools in Webflow are the Webflow flow designer and the Webflow editor. Although they are both integral parts of the Webflow platform, they are quite different. Thus, understanding the key differences between webflow editor vs designer will help you to make the most of the Webflow platform.
This article explores the key differences between web flow designers vs editors.
Webflow Designer Overview
Webflow Designer is an intuitive, easy-to-use tool for creating stunning websites. Its drag-and-drop interface makes it suitable for professional web developers and beginners. It is responsible for the design of the layout, colors, fonts, and other elements that constitute the visual appearance of your site.
Users can customize their design using the extensive library of website design templates and components that gives them unlimited options for web design. You can also use this tool to customize your website to fit your needs and preferences by creating visual elements like buttons, images, text, headers, menus, and more without learning code or syntax.
Additionally, Webflow designer allows users to add any desired functionality to their sites, giving them complete control over their website structure. Although experienced developers can further customize their design using CSS, additional tools are not necessary. Webflow designer gets the job done perfectly.
Webflow Editor Overview
Webflow editor is a content management system (CMS) on the Webflow platform. It allows Webflow developers to edit and manage website content. Its easy-to-use interface allows you to create blog posts, web content, page descriptions, and landing pages without a hassle.
This tool is not tied to the website structure, so you can manipulate content without changing the site’s structure or design. As such, content managers and marketers can create and manage content on the CMS without accessing the site’s core elements. Moreover, you don’t need to consult the developers and designers to create or manage content. Thus, the CMS saves you time by reducing the points of contact and makes content management flawless.
Webflow editor is also an SEO-friendly tool. It allows you to optimize your website content and pages for search engines, making ranking much easier. For instance, you can optimize the page URL, meta title, and description tags for your keywords. Doing so increases the visibility of your content to search engine crawlers and gives you an edge over your competitors.
The Key Differences Between A Web Flow Designer And Editor
WebFlow Designer and Editor are powerful tools that allow users to build and maintain a website. However, they are distinct in their core functions and capabilities. The two terms can be confusing, especially if you are a beginner on the platform. The following differences between web flow designer vs editor will help you distinguish them so that you can use them for the best web-building experience.
Functionality
Webflow Designer is a visual tool that lets users design their websites from the ground up. It has numerous features, such as drag-and-drop building, custom CSS and HTML control, and a wealth of pre-built blocks and elements.
WebFlow Editor, on the other hand, is a content management system (CMS) that provides an interface for creating and managing content. It offers the ability to add, edit, delete, and sort content without altering the base design of the website. With the editor, users can add pages, posts, images, and other media items to their site and set up menus, sidebars, and other customizable features.
Room For Coding
One exciting feature of the Webflow designer is the drag-and-drop functionality that lets you create a professional-looking site even without coding knowledge. Nevertheless, the designer allows programmers to add their code to the existing templates. This option is excellent for customization, so you can tune your site design to fit your preferences.
However, the Webflow cms editor does not have the option for additional code. The reason is that the CMS doesn’t require a user to change the website design or the core structure. You can add only content blocks such as text and images – that don’t need programming.
Learning Curve
Another factor differentiating Webflow designer vs editor is the training curve involved in learning the two tools. Although Webflow is easy to use, the Webflow designer is harder to learn than the editor. This is true, especially if you want to design a professional site. You might want to learn tools like CSS and HTML to create custom elements for your site.
The Webflow editor is easier to use and doesn’t require learning many concepts. The CMS has user-friendly features that make content management less taxing.
Collaboration
Another factor to consider when distinguishing a Webflow designer vs editor is collaboration ability. The Webflow designer is for web developers and designers and does not allow members to collaborate when working on a site.
On the other hand, the Webflow cms editor allows members of your marketing team to edit and optimize content. Content writers, SEO experts, and marketers can collaborate and undertake marketing campaigns, increasing efficiency and effectiveness.
Final Thoughts
Webflow is a user-friendly platform for building professional websites. It has two main tools – Webflow designer and editor that make modern web development easier than ever. The Webflow designer is responsible for the web design, while the editor is a cms for creating and managing website content.
Read Also:
Key Components for Your Marketing Stack
How To Foolproof Your Digital Marketing Strategy?
Why Email Marketing is the BEST Digital Marketing Outreach in Singapore
