Media Buying Solutions Help You Generate Organic Traffic

by

15 February 2020

Marketing

Media Buying

In terms of marketing, all the industries see traffic generation as a direct measure of progress. Putting it simply, the number of people visiting your website daily decides the total turnout and progress of your establishment. It is an important measure because it aids in estimating the conversion rates for any organization or business. Many people tend to illegal ways or con acts to improve their ranking in the search engines. They generate fake traffic to their websites and are ranked better. However, with advancements and accurate methods, this deception is recognized. Therefore, to generate organic traffic to websites and online platforms Eventige media buying solutions offer different strategies.

Media Buying Solutions:

Content marketing

Content marketing

The most common and crucial requirement of marketing these days is unique content. Content is everything for a brand. It gives direction to your product. It determines your target market. And it helps attract the public to the brand. You may have found yourself visiting the brands that have a catchy name or phrase associated with the brand. This is in our instincts. Our basic emotions are manipulated by words. And the first of media buying solutions are optimizing these words to get the best in our interest.

Unparalleled advertisements

Apart from content, your promotion ad needs to be impeccable. Whether it’s the visual content or the color scheme, it has to be so good that people get attracted to it. One thing that sets the market square is a brilliant advertisement.

If your ad sends off a great message and is meaningful, it won’t fail. But that is not the only ingredient it needs. It also needs to be in a certain tone and that tone must not be violent. For an online advertisement, you need to keep in mind that it spreads peace and optimism. People like to see and enjoy bright-sided things online.

Idiosyncratic numbers

For media buying, the numbers game is very important. An accurately estimated investment must be decided to buy a certain platform. One crucial factor in this regard is competitive analysis. You need to know what and how much your counter-part is willing to pay.

Also, you must calculate is this is the right platform for you? And if you invest more than your adversary, will it be fruitful enough? In simpler terms, as a businessman, you need to know how desperate you and your competitors are plus how it will turn out. Then you can certainly make a decision.

The ideal solution

Conclusively, to get to a determined point, Eventide offers optimization in ideation, development, content, and visuals of an advertisement. Plus the professionals help you analyze which platform will be the most useful for you. Apart from all this, SEO optimization and email marketing are the accessory factors that help you ace it.

Optimizing your website by inoculating different portals like online chat and easier interfaces play a great role in media transformations. Buying an ad on a media platform becomes a whole lot easier if you step in the field fully prepared.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Amazon Listings

How to Get More Traffic to Your Amazon Listings

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming.We’ve compiled a guide to getting more traffic to your Amazon listings to help you out.First Things First… Know Where You Stand Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry.There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours. a) Competitor Analysis: Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them.Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition.Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours? b) Category Analysis: Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful.If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often.c) Keyword Analysis: After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions.You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products. Easy Ways to Increase the Traffic to Your Amazon Listings After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic. 1. Amazon SEO SEO isn’t just a Google thing. After all, Amazon is also a huge search engine, and optimizing your listings will help them show up higher up the results.Amazon rankings take into account a number of different factors, including keywords, how well your products sell, the number of reviews you have, and the quality of the content you have on your listings.To optimize your listings start by:Incorporating keywords into your product titles and descriptions Showcasing high-quality images on your listings Writing clear and concise product descriptions2. Create High-Quality Content Content marketing is one of the most effective ways to generate traffic to Amazon. This includes activities like writing blog posts, creating downloadables, and recording videos and other kinds of content to share with your audience.Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”?Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make and your posts will then direct them to your store. 3. Leverage Reviews Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results.Reviews are great for two reasons:They help you understand what potential buyers actually want from you - simply scour your reviews for words and phrases they use that you can incorporate into your listings They will push your products up higher than competitors with less reviewsEncourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool. 4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products.This is what a standard product listing looks like:And this is what a product listing using Amazon’s Enhanced Brand Content Looks like:As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals.Here’s an example of an A+ Page in action:5. Run Amazon PPC Ads Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic).Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages.Here is an example of a Sponsored Product ad in the search results:To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve. 6. Run Lightning Deals and Promote Your Products on Deal Sites Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products.Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings.As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review. This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results. 7. Create Social Media Ad Campaigns Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site.Create campaigns with highly-targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products.8. Social Media Marketing Without Ads If you’re not ready to splash out on social media ads just yet or you want to add another spoke to your social media marketing wheel, you can always run organic social media campaigns.Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increase visibility on your products.It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with so you don’t get overwhelmed and spread yourself too thin. From there, you’ll be able to see which platforms resonate best with your buyers and where your products see the best success.9. Carry Out Email Marketing If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution. With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds.What’s more, you can regularly send links to products you think they’d enjoy boosting your traffic and product visibility. 10. Upsell On Your Best-Sellers Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products.This increases traffic across all of your products and gives you a chance to upsell, which means higher AOV and higher LTV.11. Affiliate Marketing Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic.Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them.This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments.Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website's content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads. 12. Influencer Marketing Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal. Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, the trust is automatically transferred to any product recommendations they make.Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic. Get More Traffic to Your Products: To get more sales, you need more traffic. You can’t put the horse before the cart. However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.Read Also:Beginners Guide: How You Can Grow Your Biz With Amazon Choosing a Quality Prep Center For Your FBA Business Methods of Optimizing Local SEO That Is Essential For Small Business Online Marketing: Selling Your Product And Services Utilizing the Dropshipping Model for Your Ecommerce Business

READ MOREDetails
DOOH Advertising

Why DOOH Advertising Should Be A Part Of Your Multi-Channel Marketing Strategy

In today's hyper-connected world, consumers are constantly bombarded with advertisements across multiple channels. To effectively engage your target audience, it's essential to adopt a multi-channel marketing strategy that integrates various touchpoints.One channel that should not be overlooked in this approach is digital out-of-home (DOOH) advertising. With its unique ability to captivate consumers in public spaces, DOOH offers several compelling reasons why it should be an integral part of your multi-channel marketing strategy.Extended Reach and Increased Visibility:DOOH advertising provides an opportunity to expand your brand's reach beyond the confines of online and traditional media. By leveraging strategically placed digital displays in high-traffic areas such as shopping malls, airports, and transit stations, you can expose your brand to a larger audience.Unlike other advertising channels that are limited to specific devices or platforms, DOOH has the advantage of reaching consumers when they are outside their homes, making it an effective way to generate brand awareness and increase visibility.According to a study conducted by Nielsen, DOOH advertising has the potential to reach 90% of the population in some markets (1). By including DOOH in your multi-channel marketing strategy, you can tap into this vast audience and ensure that your brand message reaches a diverse range of consumers.Targeted and Contextual Messaging:DOOH advertising allows for highly targeted and contextual messaging, enabling you to deliver relevant content to specific audiences. DOOH networks often provide advanced targeting capabilities based on factors such as location, time of day, and audience demographics. This level of granularity allows you to tailor your messaging to resonate with the specific audience present at a given location, enhancing the relevance and effectiveness of your campaigns.For example, a sports apparel brand can display ads promoting its latest collection near gyms or sports facilities, targeting fitness enthusiasts. Similarly, a cosmetics brand can showcase its products in high-end shopping districts to attract its desired demographic. By leveraging the targeting capabilities of DOOH, you can ensure that your message reaches the right people at the right time and place.Seamless Integration with Digital Channels:DOOH advertising seamlessly complements your digital marketing efforts by bridging the gap between offline and online channels. With the rise of technologies like near-field communication (NFC), QR codes, and mobile integrations, DOOH campaigns can drive engagement by encouraging consumers to interact with your brand through their smartphones.For instance, a DOOH ad can display a QR code that leads consumers to a landing page or a mobile app where they can learn more about the product, make a purchase, or participate in a contest. By integrating DOOH with digital channels, you create a cohesive brand experience and increase the chances of converting offline interactions into online actions, ultimately driving customer engagement and conversions.Enhanced Creativity and Engagement:DOOH advertising offers unparalleled opportunities for creativity and audience engagement. With dynamic digital displays, you can deliver captivating and visually appealing content that captures attention and leaves a lasting impression. The ability to incorporate motion, animation, and high-resolution visuals enables you to tell compelling stories and convey your brand's message effectively.Moreover, DOOH campaigns can incorporate interactive elements such as touchscreens, motion sensors, and augmented reality (AR), enabling consumers to actively engage with your brand. These interactive experiences foster deeper connections, increase brand recall, and encourage social sharing, amplifying the impact of your marketing efforts.For example, an automotive brand can create an interactive DOOH display where passersby can virtually customize the features of a car and visualize it in real time. This hands-on experience not only generates excitement but also allows potential customers to interact with the brand in a memorable and engaging way.Measurable and Data-Driven Insights:Like other digital channels, DOOH advertising provides valuable data and insights that can inform your marketing strategies. Metrics such as impressions, dwell time, and interactions can be tracked and analyzed to gauge the effectiveness of your campaigns. By leveraging these insights, you can optimize your DOOH messaging, make data-driven decisions, and allocate resources more effectively.In addition to these basic metrics, DOOH can leverage advanced technologies for even more granular data. For instance, facial recognition technology can provide demographic information about the audience, allowing you to gauge the composition and characteristics of the viewers. This data-driven approach helps you understand your audience better, refine your targeting, and tailor your messaging to maximize engagement and conversions.Unique Brand Experiences:DOOH allows you to create unique and memorable brand experiences that are difficult to replicate through other channels. Whether it's a large-scale projection, a digital billboard takeover, or a stunning interactive display, DOOH enables you to captivate audiences and differentiate your brand from competitors. By providing immersive and innovative experiences, you can create a strong emotional connection with consumers, ultimately driving brand loyalty and advocacy.For example, a fashion brand can collaborate with an artist to create a mesmerizing digital art installation that showcases their latest collection. This visually striking display not only attracts attention but also associates the brand with creativity and innovation, leaving a lasting impression on viewers.In conclusion, digital out-of-home advertising should be an integral component of your multi-channel marketing strategy. By incorporating DOOH into your overall marketing mix, you can expand your brand's reach, deliver targeted messaging, seamlessly integrate with digital channels, foster engagement, gather valuable data, and create unique brand experiences.By leveraging the power of DOOH alongside other marketing channels, you can maximize the impact of your campaigns and effectively engage with your target audience in both offline and online environments.Read Also:What is a Digital Marketing Agency and What Can It Do For You?This Is Why Social Media Is Essential in the B2B Sales Process5 Benefits of Digitalization in Marketing

READ MOREDetails
Outdoor advertising

How we could be able to get benefits from the outdoor marketing

Outdoor advertising, very simple, is marketing that organized outdoor massive places to attract the customers. Various types of outdoor branding can be done to make a brand visibility. Billboards can be comprised about 65% of outdoor marketing. • Sitting benches branding • Schools gates branding • Specific event coverage • Recreational place banners • Shops branding • Shopping malls • Bus branding • Bus stands • Bridge branding Here we also include other populated areas are vital to show all types of flying flags imprinted with logos, images, and promotional messages. There are plenty of ways to attract your customers by seizing the attention and offering them a huge amount of benefits while the competitors are not. To make our brand a significant exposure outside the home where most of the folks are outing, visiting and taking rest of long hours of hectic work burden. Outdoor marketing isn’t a new way to market the products and brands. In the current era people are getting bored with the old stuff of commercialization – now they are demanding some new content as our world has advanced into the digital world of marketing. To make our brand’s promotion different from the competitors’ it would be better to give a strong reason to our customers so that they easily can buy products.Why should we use outdoor Marketing? 1. Target your audiences 2. Positioning at points of sale 3. Brands talking point build 4. Consumer pulls distributor push 5. Target your audiences efficiently 6. Outdoor advertising can’t be turned off 7. Other media cover outdoor promotional activitiesHow we can take the maximum benefits from outdoor marketing through outdoor banners. 1- Outdoor Advertising has High Impact To preparing TV ads and other digital media promotional content, we keep in mind how to be attractive in the 30-second streaming ad. But in outdoor advertising, it would be slightly easy to attract the audience with just simple but reliable graphical that according to the place atmosphere where it has changed. No matter the passengers taking attention or just this outdoor banner going through their eyes. It is not just a 30-second ad that will stream off. This is the main benefit of outdoor marketing to be there for some particular period by attracting the folks.2- It would be Very Cost Effective Way of Marketing Through a widely accepted survey, it has been reddened that outdoor promotion is very cost-effective form all other advertising phases. It is just given and take the way of marketing how much we invest it would be good enough return profit.3- It has Widely Reach to the maximum Audiences As outdoor advertising is stand out directly to customers every time, while passengers are walking or passing through. Most of the time some folks are individually read out what is being shown off on the display boards, sometimes its texture, content, images, and graphics. Through all these, our display boards would be the maximum reach to the audiences.4- Outdoor Marketing is an Engaging Media Unlike most mediums, outdoor is actually liked by consumers. Research from APN Outdoor found that 71% of Australians preferred buses with advertising than those without and that 36% stated outdoor advertising as a welcome distraction.5- Outdoor Marketing Impacts’ well on Sale It is a good marketing channel and mostly seen by the buyers, so that is the primary concern to enhance the chances of sale on the brands’ outlet or other places it is put on sale out. In outdoor stalls or extra promotional activities, we could be able to get promotional, visibility and sale by investing in this type of marketing. Read More:5 Marketing Tips To Help Grow Your Business On Instagram Google Maps Marketing: Guides On How To Boost Brand Advantage Social Media Marketing Role In Technology

READ MOREDetails