Published on: 11 October 2023
Last Updated on: 11 September 2024
One of the top things that ruled this year’s Greater Good Nominations is sustainability. Companies have been shortlisted based on their efforts to create a better future. Corporations around the world are investing in areas that need awareness and development. Centralizing the causes they stand for, companies are making it their mission to stand by them through their line of business.
Automaking giant BMW Canada has earned a nomination in the Sustainability category for their campaign supporting their new line of electric vehicles. BMW’s latest EV iX xDrive50 drove a campaign to raise awareness about the company’s strong commitment to environmental conservation.
Being a leading electric vehicle maker BMW Canada joined hands with Media Experts and CBC to come up with a branded series of content highlighting the people behind green technology. They also managed to subtly integrate the iX xDrive50 into the campaign.
The carmaker and media houses also worked with Sharethrough to fund carbon-offsetting ventures.
GoodwillFinds, BMW, Soylent, NBCUniversal and Pinterest are finalists for this year’s Greater Good Awards https://t.co/Bg3EOJqLH5
Soylent has been nominated in the World Hunger category for their brand donations that are worth $2.4 million USD of their products in the fiscal year of 2022. They have donated to shelters, food banks, and other communities facing food shortages.
Pinterest has been named in the Better Future category, which aims to recognize campaigns and initiatives supporting the long-term future by sponsoring areas of science, technology, environment, and security. As part of their support for environmental causes, they provided advertising credits to increase the traffic on climate change content on the platform.
In the Social Justice category, NBCUniversal is one of the nominees for the Plan Your Vote campaign that they carried out during the 2020 pandemic. It returned again in 2022 to help Americans move through the changes in voting rules. Microsoft Teams used the entire Comcast NBCUniversal ecosystem, adding a bilingual marketing campaign to reach a larger audience. This marketing campaign brought in 764 million impressions on all the platforms of Comcast NBCUniversal in 2022. It also earned an estimated media value of above $3 million USD.
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Swifties are the happiest people in the world right now! When Taylor Swift wrapped her concert tour in Brazil, she announced that her concert movie “The Eras Tour Concert” would be available for streaming on and after December 13th!
It is her birthday on December 13th! The coolest marketing move, if there ever was one, is this. This year has been one of the biggest ones for Taylor Swift; from winning the title “Artist of the Year” by Apple Music to re-recording two of her previous albums, she is doing it all.
https://twitter.com/taylorswift13/status/1729130503712743596?s=20
The Eras concert tour has set many records and become one of the biggest blockbusters, setting several box-office records! One of her most popular albums, 1989, which had several records, was re-recorded by her again, further adding to her achievements and success.
Taylor has not only created a huge fan following worldwide but has also proved herself time and again to be intelligent, smart, and highly talented. She went on to announce that three songs, “Wildest Dreams,” “Long Live,” and “The Archer,” are added to the concert movie streaming for you at home.
The beautiful American singer has also announced that the different countries across which the streaming will be available will also be announced soon! In her statement, she mentioned Canada, apart from the US, where people could stream her Era Concert movie.
https://twitter.com/usweekly/status/1729153242729251278?s=20
With a master-level marketing strategy, Taylor has created another opportunity to earn from the content she did once while performing in the concert. Around the world, Swift had sold out stadiums, and people had paid for tickets.
Then she released the concert movie across theaters, where people paid money to see her perform. Now, people will be paying for it again while steaming the performance while sitting in the confines of their home. The streaming platforms that will benefit from this development are Amazon Prime Video and Apple TV.So, people pay three times for the same content and are not complaining! What a move, Swift!
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The term “Fake News” has existed since the 1800s but has resurged in the last decade.
Often, one political side uses it as a defense mechanism against negative articles. The result is societal confusion over what’s true and what’s not.
When health news becomes unreliable, the consequences are more severe. This trend, fueled by political partisanship, has become increasingly dangerous.
Generally, mainstream media like television and print journalism maintain enough integrity to avoid spreading fake health news. However, in the social media landscape, fake stories spread rapidly with a simple click.
The Causes
The primary cause of fake health news is profit. More shares and likes equal more advertising opportunities. The healthcare industry, especially pharma, spends heavily on advertising.
With every click generating potential revenue, it’s no surprise that some lesser “news” services embellish or even lie to grow their following.
For example, a fake article on “Natural News” claimed the cancer industry was a scam for profit. It received 5.4 million hits, and the site’s Facebook page gained over 3 million followers.
Popularity pays!
In social media monetization, influencers can earn about $10 per 1,000 followers for sponsored content.
Once they hit 1 million followers, they can make up to $1,000 per post solely through advertising.
The Consequences
As social media continues to expand, the potential for spreading fake news also grows. The issue needs attention because the consequences can be real and even fatal.
Some stories don’t cause direct harm, such as one claiming ginger is a better cancer treatment than chemotherapy. Still, they mislead people away from proper care.
For patients with terminal illnesses, hope is everything. False stories, like one about a diabetes cure in Mexico, can give false hope to those desperate for solutions. The most harmful fake news encourages the use of FDA-unapproved products.
Although these stories often remain on social media, even the U.S. president once promoted a chemical as a COVID-19 cure.
Clinical trials showed that the chemical increased heart attack risks and was not safe for such use.
The Cure
Given social media’s global reach, the best way to combat fake news is through education.
Teaching about its dangers can prevent this from becoming a generational issue, unlike other falsehoods rooted in fear.
Currently, many prominent social media platforms flag posts containing false or misleading information.
People believe in fake news because it aligns with their existing beliefs. This makes government regulation challenging, especially as new social media platforms arise, vowing not to flag any content. Again, this approach is money-driven.
How to Check Whether a Health News Over Social Media is Fake
With the deluge of health news filling up your Facebook feed, it’s important to know how to spot real from fake.
Sure, fake news can be damn convincing these days — but there are a few good tricks of the trade to protect yourself.
Check the Source
First and foremost, always check the source. Is the article coming from a reputable organization or a well-known health authority?
Credible sources include government health agencies, recognized research institutions and trusted news outlets.
If the source is obscure or lacks a professional presence, be cautious. A questionable source can be a red flag even if the information seems convincing.
Reference Studies
Legitimate health news should reference studies, expert opinions, or credible data. If the article cites scientific research, look for links to peer-reviewed journals or established medical websites.
Beware of articles that make sensational claims without backing them up with evidence. Even when there’s a study mentioned, ensure it’s recent, relevant, and conducted by recognized experts in the field.
Watch for Emotional Triggers
Fake health news often relies on emotional triggers to generate clicks.
If a post uses language like “miracle cure” or “secret the government doesn’t want you to know,” it appeals to your emotions rather than your intellect.
Real health information is rational, calm, and devoid of sensationalism.
Compare against other Reliable Sources
If you’re not sure if a piece of information is accurate, see if other reliable sources report similar news.
In fact, if the news article is true, it will likely be reported by more legitimate organizations or outlets as well.
If you only find that news on questionable sites or personal blogs, it’s better to ignore them.
Check the Writer’s Background
Who wrote the article? Is it a doctor, a journalist with a strong history of health reporting, or an expert in the field?
If you can’t tell, don’t know what the writer has for credentials, or don’t tie closely to health, their information may be iffy.
Watch out for Biased (and sponsored) Content
Sometimes, content is created to sell something, whether it’s a product or an idea. Sponsored articles, particularly those highlighting supplements or treatments, are usually biased.
Check for disclaimers and consider whether the article is more about making money than offering accurate health information.
Publication Date
Health guidelines and research are constantly evolving. An article that’s a few years old may not be accurate or relevant anymore.
Be sure to check when it was published to get the most current information.
Use Fact-Checking Websites
Lastly, consult fact-checking websites like Snopes, FactCheck.org, or Health Feedback to fact-check a suspicious claim.
These platforms research and investigate viral stories and can usually verify whether something is true or not.
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NFL commissioner Roger Goodell, spoke at a Las Vegas Super Bowl LVIII Host Committee brunch in Tuesday and he praised the city's shift in image in the last few years which has led them to land the league's championship game.
Goodell also touched on other topics like the game's global appeal in a 25-minute sit down with Las Vegas Raiders president Sandra Douglass Morgan that also included appearances by other sports executives from premier leagues such as the UFC, the NHL's Golden Knights, the WNBA's Aces, Formula 1 and the NBA.
Goodell addressed the crowd and said, "You really have become Sports Town USA. You really have, and that vision was set out, that vision was clear. We wanted to be a part of it, and I think when that happened, everything seemed to change and the stadium obviously is a key component of that. It's one of the reasons we struggled in Oakland is being able to get a long-term stadium that would work for us. Great news is this is home for us, so we're glad to be here."
https://twitter.com/stevemcomedy/status/1732161471310901540?s=20
He added, "I'm going to credit this community because I think you've changed the city on a global basis. It is an extraordinary entertainment city and I think people see this city in a different way. Sports may be part of that, but we're all part of, I think every one of the sports that are represented here today would say that you've changed that, you've changed that narrative, you've changed that image, you've changed that platform. And I think, I probably would not have said 10 years ago, that I would see myself sitting here for a Super Bowl. But I'm not surprised."
When Douglass Morgan asked whether Las Vegas would be in a "rotation" for the Suoer Bowl, Goodell laughed."We don't have a rotation of Super Bowls," he said, "but I have no doubt this is going to be a successful Super Bowl. We'll be back here a lot for Super Bowls."
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