NBCUniversal BMW Canada, Pinterest & Soylent Finalists 2023

Published on: 11 October 2023 Last Updated on: 11 September 2024
NBCUniversal BMW Canada, Pinterest And Soylent Are 2023 Finalists For Greater Good Awards

One of the top things that ruled this year’s Greater Good Nominations is sustainability. Companies have been shortlisted based on their efforts to create a better future. Corporations around the world are investing in areas that need awareness and development. Centralizing the causes they stand for, companies are making it their mission to stand by them through their line of business.

Automaking giant BMW Canada has earned a nomination in the Sustainability category for their campaign supporting their new line of electric vehicles. BMW’s latest EV iX xDrive50 drove a campaign to raise awareness about the company’s strong commitment to environmental conservation.

Being a leading electric vehicle maker BMW Canada joined hands with Media Experts and CBC to come up with a branded series of content highlighting the people behind green technology. They also managed to subtly integrate the iX xDrive50 into the campaign.

The carmaker and media houses also worked with Sharethrough to fund carbon-offsetting ventures.

Soylent has been nominated in the World Hunger category for their brand donations that are worth $2.4 million USD of their products in the fiscal year of 2022. They have donated to shelters, food banks, and other communities facing food shortages.

Pinterest has been named in the Better Future category, which aims to recognize campaigns and initiatives supporting the long-term future by sponsoring areas of science, technology, environment, and security. As part of their support for environmental causes, they provided advertising credits to increase the traffic on climate change content on the platform.

In the Social Justice category, NBCUniversal is one of the nominees for the Plan Your Vote campaign that they carried out during the 2020 pandemic. It returned again in 2022 to help Americans move through the changes in voting rules. Microsoft Teams used the entire Comcast NBCUniversal ecosystem, adding a bilingual marketing campaign to reach a larger audience.  This marketing campaign brought in 764 million impressions on all the platforms of Comcast NBCUniversal in 2022. It also earned an estimated media value of above $3 million USD.

Learn More About:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

HBO Max Decides To Take Away 4K From Ad-Free Subscription Plans

HBO Max Decides To Take Away 4K From Ad-Free Subscription Plans

In May, HBO Max underwent a transformation and became Max. At that time, Warner Bros. Discovery assured existing subscribers on the ad-free plan that they could enjoy certain perks, such as 4K streaming, for a minimum of six months without any additional charges. Now, as we approach that six-month mark, it's time for a change. Max is reaching out to its affected customers, notifying them that while their monthly subscription cost of $15.99 will remain unchanged, they will lose a couple of perks starting on or after 5 December 2023. Specifically, 4K (and HDR) streaming will no longer be available for legacy customers. They will be limited to HD quality, similar to new signups for Max's ad-free tier. To continue enjoying 4K playback, legacy subscribers can upgrade to the "ultimate" plan, which costs $19.99 per month. This will be done for users who use their plan on smartphones and on their smart televisions. Legacy ad-free subscribers also had an extra concurrent stream (for a total of three) compared to the standard two offered to new $15.99 plan subscribers. Unfortunately, this perk will also be discontinued starting with the December billing cycle. There is currently no clarification from Warner Bros. Discovery regarding whether any subset of customers can retain these benefits. It's worth noting that downloads remain unaffected by these changes. Both legacy and current ad-free customers can still save up to 30 titles on supported devices for offline viewing when they don't have an internet connection. For those looking for a more budget-friendly option, Max offers a "with ads" tier priced at $9.99. While this tier doesn't include offline downloads, it does allow for two simultaneous streams and offers HD picture quality. Additionally, Max recently introduced an optional sports add-on that is free until 29 February 2024 but will cost an additional $9.99 per month for customers who wish to continue using it. Read Also: Elon Musk To Introduce New Products That Will Challenge YouTube And LinkedIn YouTube Premium Introduces International Price Hikes After Cracking Down Ad Blockers

READ MOREDetails
Essential Tips for Preventing Railroad Crossing Accidents

10 Essential Tips for Preventing Railroad Crossing Accidents

Railroad crossings are designed to prevent accidents. The United States has over 200,000 miles of track, so drivers must know the potential hazards of these crossings. With the right safety precautions, you can avoid accidents on or near railroads. The National Highway Traffic Safety Administration reported 1,500 collisions between vehicles and trains in 2021, which injured and killed hundreds of individuals. Never race across the railroad tracks when there is an oncoming train. People must realize that the cost of speeding to beat a train can be extremely high.  In this article, you will learn about tips on how to avoid railroad crossing accidents. Moreover, this article will describe how to implement those tips properly to ensure safety. Furthermore, you will learn about how to stay aware of railroads. Hence, to learn more, read on to the end of the article. Tips to Avoid Railroad Crossing Accidents Keep the following tips in mind when approaching a railway crossing: 1. Obey Warning Signs All railroad crossings have warning signs and signals. This helps to let drivers and pedestrians know they are approaching an area where trains may be present. Generally, you will find flashing red lights and gates in those areas.  For instance, when the gate is coming down or is already down, you must stay away from the crossing. Basically, you need to ensure that you are at a safe distance. Also, don't try to drive around or through the gate.  In short, obey all warning signals because they indicate a train is coming.  2. Look Both Ways Before crossing a street, everyone looks both ways to check whether a vehicle is coming or not. In fact, you must do the same when you drive through railroad crossings.  Generally, trains go both ways on tracks. So, you must check both sides before continuing over the tracks. Moreover, you must take extra care when the visibility is low, such as at night or when the weather is bad. This way, you can prevent accidents.  3. Never Stop a Car on the Tracks or Try to Move It Away When you are passing through railroad tracks, you must never stop on them. However, if your car accidentally stalls, get out of it as quickly as possible and move away from the vehicle. Also, you must avoid pushing the car to try to move it.  Generally, a train cannot stop quickly since it is really heavy. Also, the engineer controlling the train will not know that a vehicle is in its path until it is too late to take action.  4. Avoid Walking on Railroad Tracks It is illegal for pedestrians to walk on railroad tracks. Moreover, it is extremely dangerous to do so. Hence, you must always walk through pedestrian crossing areas and obey warning signals.  Additionally, railroad tracks are often slippery, and the surface isn't even, increasing the likelihood of pedestrians falling. They may not be able to get out of the path of a train quickly if they fall.  5. Remain Behind Crossing Gates Driving around a crossing gate may be tempting, especially when a train is not visible. Avoid doing so, as the crossing gate is a safety measure designed to keep people from harm.  However, if you really need to cross, wait for the gate to rise and then proceed across the tracks. This way, you can ensure safety. 6. Stay a Safe Distance From the Tracks Always stay a safe distance from the tracks. For instance, many cars can be between the engine and the caboose. Hence, you must never drive or walk close to the tracks.  7. Don't Assume a Train Will Stop Trains aren't required to stop at railroad crossings, so drivers cannot assume they will. Obey the warning signals and wait patiently until the train stops. Basically, trains are heavy and fast. Hence, they need a lot of track to stop.  Therefore, you must provide trains with the right of way to avoid a big accident.  8. Pay Attention to Your Surroundings Also, be aware of your surroundings when you approach a railroad crossing. Moreover, you must look for anything unusual or suspicious. Also, point out to authorities if you see something out of place.  For instance, if you find out something that doesn't belong on the tracks, you must report it to the appropriate authorities.  9. Maintain Vehicles You must maintain your vehicles to reduce the risk of your car stalling on the tracks. However, if the car still stalls, exit the vehicle immediately. Then, move to a safe distance from the tracks to avoid being hit by debris if a train collides with it.  10. Train Children to Be Aware of Railroad Crossings Teach children railroad safety from a young age. Tell them about the dangers of playing on or around railroad tracks. Have them learn the warning signals and what they mean to keep them safe. Hence, you can ensure their safety when they somehow come near a railroad crossing. How to Ensure Safety near a Railroad Crossing? The following are the steps you must follow if you want to ensure safety at a railroad crossing: Always expect trains to come on the railroad. Hence, when you cross the railroad, do it quickly or avoid it. This is because trains are fast and heavy. So you will not get enough time to react. If the light at the crossing is red and the gates are lowered, avoid crossing the railroad. Also, check for the flagman to look for signals. Look at both sides when you are crossing a railroad. Never assume that trains are coming from only one direction. After a train passes, wait for the signal to go green and the gates to go up fully. Then, you can cross the railroad. Railroad Crossing Safety: The Way Forward Every person must know the basics of railroad crossing safety, and accidents and fatalities can easily be avoided with this knowledge. Learn more today to protect yourself and your loved ones from accidents and injuries, as health is one of the most important things a person can have. Do you have more suggestions on how to avoid railroad crossing accidents? Please share your ideas and opinions in the comments below. Read More: 5 Things To Do Immediately After You Get Into A Car Accident What to Do When You’re Involved in a Car Accident in Albany Can You File A Claim In A Single Car Accident?

READ MOREDetails
AI Coaching Comes To LinkedIn Learning

AI Coaching Comes To LinkedIn Learning: AI-Powered Innovations To Revolutionize Recruitment And Training  

In a bid to adapt to the ever-evolving demands of the workforce and the expanding strategic role of HR departments, LinkedIn has recently unveiled a range of AI-powered products. This strategic move is in response to a survey that revealed a staggering 90% of HR professionals now perceive their roles as increasingly strategic over the past year. While the job hunting platform has many features that can make life easy for the users, like the open-to-work feature or the QR code, this one is a great boost for the platform combining the technology and AI innovations. LinkedIn's revolutionary Recruiter 2024 tool harnesses the power of AI, drawing from a vast repository of internal data encompassing more than 950 million professionals. The aim? To swiftly identify qualified job candidates that extend beyond the usual suspects. One of the standout features of Recruiter 2024 is its ability to decipher your candidate requirements in plain, natural language. No longer will HR teams need to invest precious hours in laborious manual searches. Instead, the AI effortlessly generates suitable candidates. https://twitter.com/lazi_tech/status/1709463363431116899?s=20 But that's not all. The AI-driven wizardry goes further by suggesting alternative locations, relevant skills, and remote work options, effectively broadening your talent pool. This bold move is a departure from the traditional reliance on well-known brand-name companies. Instead, it's all about tapping into candidate insights, gauging their willingness to work, and matching them with companies that align with their values. As per, Search Engine Journal, LinkedIn is also breaking new ground with the introduction of CRM Connect. This innovative integration bridges the gap between Recruiter and existing candidate relationship management systems, further streamlining the hiring process. LinkedIn Learning is also undergoing a transformation with the infusion of AI-powered coaching. Delivered through an intuitive chatbot interface, this feature offers tailored advice, finely tuned to individual job titles, career aspirations, and skill sets. Initially, the focus of this AI-powered coaching tool is on leadership and management skills. However, LinkedIn has ambitious plans to expand its scope, encompassing a broader spectrum of areas, thereby providing comprehensive support for professional development. Currently, Recruiter 2024 and AI coaching on LinkedIn Learning are in the pilot phase, accessible to a select group of customers. The roadmap, however, is clear: LinkedIn intends to roll out these innovations to all Recruiter and Learning Hub customers throughout the year.LinkedIn's latest endeavors signal a bold step into the world of AI-driven solutions, aimed at bolstering HR and learning and development professionals. With these groundbreaking tools at their disposal, the future of recruitment and training is looking brighter than ever. Stay tuned as LinkedIn continues to push the boundaries of what's possible in the professional landscape. Learn More About: How To Keep Up On The Latest News? Facebook Blueprint: Building A Strong Foundation For Social Media Advertising

READ MOREDetails