Published on: 30 October 2018
Last Updated on: 04 November 2024
Every online trader knows that reading a candlestick chart is just part of their skillset. Without it, you won’t be able to glean all the information you need about the market in mere seconds. And while other charts offer a lot of data about stocks, trends, and market movement, candlestick charts are quite popular thanks to their ability to condense a lot of information in their structure and the way the body, color, and shape of the candlesticks are represented on the chart. To help you get up to speed with this important concept here’s a breakdown of candlestick charts as well as a guide to doji candlestick pattern.
Unique Candlesticks:
Shaped like a candle, data on the chart are represented by a candlestick shape called the body. That body could be hollow or filled each denoting a different piece of information. There’s also the long thin line above and below the body. They are called “shadows” and refer to the high and low ranges of the price. The top shadow represents the high end of the price while the bottom one is for the low range. A hollow body represents a stock that closes higher than its opening price. In that case, the top shadow refers to the closing price while the bottom shadow represents the opening price. On the other hand, a stock closing lower than its opening price is represented as a filled body with the bottom shadow depicting the closing price while the opening price is represented by the top shadow. Thus it is easier to interpret the candlestick charts compared to other charts and learn more about the market trading with just one look.
Bodies Long and Short:
When you look at the chart and see a long body you can tell right away that there’s a lot of trading on that stock. The opposite is true of short bodies where little price movement is involved. Whether the body is black or white also tells you more about the kind of pressure the stock went through. A long white body means the buying pressure was extreme. They refer to a bullish wave and you should take a closer look at the big picture to make a good decision regarding this stock. Along black body is the exact opposite. It means the opening price declined and selling is rather aggressive. It’s not a good sign for that stock and you might see a panic in the market.
Shadows Long and Short:
Since the shadows represent the highs and lows of the session, there’s a lot you can tell about the session by just observing those top and bottom shadows. Short shadows mean that the majority of the trading was restrained and within the opening and closing prices. Long shadows, on the other hand, mean that prices swung wildly going beyond the open and close. So if you see a long upper shadow and a short bottom one you can conclude that buying was aggressive of this stock with high bid prices but later the highs were tampered leading to a weak close. The same can be read from a short upper shadow and a long bottom one. Selling was dominating the trading of this stock but toward the end of the session buyers forced the prices up giving it a good close.
Doji Pattern:
Doji is another candlestick that represents neutral patterns. However as part of the big picture they can provide a lot of information. You need to take into account the preceding price and future confirmation in order to decide whether the doji points to a bullish trend or a bearish one. A doji means the open and close of the security were equal. But both the previous trend and following candlesticks can change that neutrality. A long white candlestick followed by a doji can mean the buying pressure is easing off. The same applies to a long black candlestick followed by a doji. It means the selling is not as aggressive as before and there won’t be a panic. In general, doji mean the market is stable and both the supply and demand are even around that security.
Candlestick charts are a valuable way to get a lot of information about the trading of a certain stock. It’s a valuable asset in your trading arsenal and will help you become a more successful trader.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
What Is Content Marketing?
It’s a form of marketing wherein brands create and share online content. It could be in the form of blogs, videos, social media posts, reviews, descriptions, etc.
Content marketing does not explicitly promote a company/brand (although there can be promotional content). Instead, it aims to generate interest in a service/product via customer education and awareness.
Why Is Content Marketing Important?
Content marketing holds immense importance for brands for myriad reasons. Some of those are:
It educates people about your products/services and brand in general
It answers the questions people may have about you
You can build long-lasting relationships with people through content
In the long run, it establishes you as an authority in the market
It can improve conversion rates
It’s the primary source of lead generation
When all else fails, the fact that most people expect high-quality content from their most favored brands is the reason for companies to churn out content regularly.
Does Content Marketing Work for Small Businesses?
The short answer to this question is - YES. It does work. Small businesses often feel at a loss as they don’t have thousands of dollars to spend on ads every month. But, with content marketing, they can secure top positions in SERPs for keywords with high search volume.
By investing a few hundred dollars in some quality blog posts, they can almost get the same traction as big companies often do by spending thousands.
Reasons Your Company Needs Content Marketing:
Better Social Media Traction:
Content creation is the basis of securing a huge following on social media. However, just having followers is not enough. To keep them interested and engaged as you progress, you present them with information that interests them.
If you’re having a hard time securing any traction on social media despite a big following; you may need to tweak your content strategy.
Establish Trust With Your Audience:
Through content, you can address people’s pain points in your arena. When customers see that you can help them out, it will inevitably establish a sense of trust with them.
Builds Authority:
By churning out quality pieces such as those around possible future trends in the industry and data analysis, a brand can establish itself as an authority in the niche. As people read and interact through your content, they will think highly of your brand. Brands that regularly publish quality and authoritative content tend to enjoy more customers and better sales.
Greater Return on a Smaller Investment:
Unlike traditional marketing that requires a ton of budget but can only reach a small number of prospects; with content marketing, you can reach a much wider audience with very little expenditure. If applied correctly, the return on investment from content marketing can be exponential.
This arrangement is particularly good for small businesses as they are mostly short on the marketing budget. For a tiny budget, they can secure a strong footing in the industry.
Expose Your Business to New Prospects and a Larger Audience:
By optimizing your content for location-specific keywords, you can widen your outreach. There’s no limitation to the amount of audience you can target with the help of your content marketing efforts.
It’s all about how creatively you find topics and promote them through a combination of strategies. Whether you’re a local business or a global one; content can keep on bringing new prospects and a bigger audience to you.
Boosts Organic Search Visibility:
Through the means of regular blogging and social media posts, you can make sure that more and more people can find you organically. Organic visibility is when a person can see you in the search results against queries related to your industry terms or your brand name.
Content marketing and SEO strategy will help you appear naturally in search engines like Google and Bing.
Content Can Be a Major Lead Magnet for Growing Businesses:
By crafting helpful content and placing CTAs strategically in that content, you can get quality leads. With the help of free content such as guides, how-tos, infographics you can prompt the desired user action. It could be getting them to a landing page and getting them to subscribe to a service.
Every lead magnet, in the end, must rely on quality content.
How to Score Your Content?
Often writers are unable to quantify what kind of content is best for their brand as well as the audience. With the help of content scoring, they can objectively look at their content process and identify the pieces that are proving to be the most valuable.
Based on this evaluation, they can replicate their best-performing content strategy to create similar traction in the future as well.
Here’s the content scoring process to stick with -
Decide on a metric -
For your scoring system to be effective, you must decide on an engagement metric. Based on the success of that engagement metric, you can see what type of content is creating the biggest impact. For some, this can mean page view. For others, it can be the number of shares on Facebook.
Devise a campaign -
After deciding on the metric, you need to draft a campaign that can meet the said metric threshold. For instance, if you feel 1,000 pageviews are good enough, start pouring in content assets that can meet those criteria.
Monitor the performance -
See how well each content piece is doing. Keep adding the pieces of content to your campaign that meets the criteria. You can use HubSpot Analytics to track performance.
Find out Patterns -
After you have the results from your analytics at hand, see if you can spot any patterns in your best-performing content. You can then take out those elements and replicate them across all the content pieces you write.
Repeat -
You should know that content is an ongoing process. With time you may notice new patterns emerging. Keep taking necessary action accordingly based on new insights.
The Role of AI-Generated Content in Small Business Marketing Strategies
AI-generated content is making waves in the marketing industry, we all know that by now!
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It’s a game changer for small businesses.
If you’re a small business owner, you know that keeping up with content creation can be a full-time job in itself.
Blogs, social media posts, product descriptions—the list goes on and on!
But what if we told you there was a tool out there designed to help you do it all? Here are a few ways AI can benefit your small business.
Save time & Money
Time is money, isn’t it?
This is why you would need to make the most of the trendy tools which are coming our way. With AI tools, you can create content in the blink of an eye.
You could have a full blog post written, an Instagram caption, or even an email campaign done in minutes. Imagine having ChatGPT or Copy.ai doing it for you. Freeing up more time to spend on other areas of your business-like product development or customer service.
Affordable but Quality Content
Hiring a content writer? Expensive.
But AI? It’s way more budget-friendly! If you’re working with a small budget (and most small businesses are).
Yes, AI tools let you create professional-quality content without a huge price tag. Now, that doesn’t mean you’ll never need a human touch because editing is inevitable. But for the basics, AI can take you a long way. More money saved, more options to grow your business.
Keep Your Content Consistent and Engaging
Struggling to keep up? After all, whether you have blog posts to publish or social media posts to launch, there are a few things to make. Use of AI to rescue!
Utilize AI tools that can help generate topics, write drafts, and keep your content pipeline full. The best part is they can also analyze what’s popular in your industry, so you’re not just posting anything.
You’re putting it there because it matters to your audience. Plus, they are not very complicated to use!
Win Over Your Competitor
Let’s face it—it’s tough to get noticed in the online world these days. AI-generated content allows you to optimize your posts for SEO (even if you have no idea what SEO means).
This will give your business a better shot at ranking in Google searches and help you bring in new customers without spending a fortune on advertising.
If you’re sick of cranking out the content, and not delivering the much needed quality (because of writer’ block), why not try letting AI give your small business a little push instead?
Careful With AI!
No matter your niche or industry; if you’re a part of the online sphere you simply cannot do without an effective content marketing strategy at hand.
When talking about AI content, there are a few items you should remember!
When using AI for content creation, there are a few things to avoid. Don’t rely entirely on AI-generated content without reviewing it. Always edit for tone, accuracy, and personalization.
AI can make errors or create generic content, so make sure it reflects your brand's voice. Avoid overstuffing AI content with keywords—it can hurt SEO.
Also, don’t skip fact-checking!
AI tools can occasionally produce outdated or inaccurate information. Lastly, avoid using AI for all your content; mix it with human creativity to keep your messaging fresh and authentic. Balance is key!
Read Also:
Know Why Content Marketing Is Important For SEO
6 reasons your content is not ranking well on Google
5 Types of Digital Marketing
How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes
Importance of Storytelling in Social Media Marketing
Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming.
We’ve compiled a guide to getting more traffic to your Amazon listings to help you out.
First Things First… Know Where You Stand
Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry.
There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours.
a) Competitor Analysis:
Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them.
Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition.
Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours?
b) Category Analysis:
Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful.
If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often.
c) Keyword Analysis:
After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions.
You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products.
Easy Ways to Increase the Traffic to Your Amazon Listings
After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic.
1. Amazon SEO
SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results.
Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings.
To optimize your listings, start by:
Incorporating keywords into your product titles and descriptions
Showcasing high-quality images on your listings
Writing clear and concise product descriptions
2. Create High-Quality Content
Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience.
Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”?
Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store.
3. Leverage Reviews
Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results.
Reviews are great for two reasons:
They help you understand what potential buyers actually want from you - simply scour your reviews for words and phrases they use that you can incorporate into your listings
They will push your products up higher than competitors with less reviews
Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool.
4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages
Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products.
This is what a standard product listing looks like:
And this is what a product listing using Amazon’s Enhanced Brand Content Looks like:
As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals.
Here’s an example of an A+ Page in action:
5. Run Amazon PPC Ads
Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic).
Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages.
Here is an example of a Sponsored Product ad in the search results:
To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve.
6. Run Lightning Deals and Promote Your Products on Deal Sites
Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products.
Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings.
As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review.
This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results.
7. Create Social Media Ad Campaigns
Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site.
Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products.
8. Social Media Marketing Without Ads
If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns.
Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products.
It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin.
From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success.
9. Carry Out Email Marketing
If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution.
With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds.
What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility.
10. Upsell On Your Best-Sellers
Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products.
This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV.
11. Affiliate Marketing
Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic.
Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them.
This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments.
Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads.
12. Influencer Marketing
Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.
Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal.
Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make.
Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic.
Traffic is Everything!
To get more sales, you need more traffic. You can’t put the horse before the cart.
However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.
Read Also:
Beginners Guide: How You Can Grow Your Biz With Amazon
Choosing a Quality Prep Center For Your FBA Business
Methods of Optimizing Local SEO That Is Essential For Small Business
Online Marketing: Selling Your Product And Services
Utilizing the Dropshipping Model for Your Ecommerce Business
With the growing trend in the domain of digital marketing, if you want to stay ahead in the competition, it is suggested to hire a b2b digital marketing consultant. Hiring a consultant is often the best thing for the business if you are looking to have the best outcomes.
With the growth of digital marketing, it has become important to not miss out on the train and catch the growing market. It has become a necessity since your competitors are already utilizing the best features of digital marketing to win the market share.
As we have known how important digital marketing is to your firm, it is important to know the added benefits of having a consultant. Knowing what they bring to the table is very important for heading in the right direction.
Perks of having a B2B digital marketing consultant on-board
Every B2B business needs to understand that there is immense scope for growing online. A good and credible b2b marketing agency can make a world of difference when it comes to reaching new customers and increasing sales figures. They can help you optimize your verticals and plan campaigns in a manner that delivers the best results.
The value that a consultant adds to the firm is unmatchable. Often regarded as the jack of all the trades, the consultants from the best universities bring forward huge experience. The added network effect along with the rich know-how about the latest technologies is why you must hire them.
Instead of focussing only on immediate growth, the consultant's primary focus is to create a niche and a brand image for your firm. More than just providing the solution, they provide a long-lasting result to your firm, that enhances the image of your firm.
To explore more into the benefits of a digital marketing consultant, let us understand them in detail.
Growth Hacking:
If you are looking forward to having a growth hacker in your team, there is no better alternative than a consultant. With the rich experience across all the domains, it is very necessary to have them on your team. They also bring into the varied culture and the unique factor of learnings from across the globe that enhances your team’s outlook.
Short term goal achievement:
You can easily achieve the short-term goals if you are well equipped with the best consultant. If you are not having the best consultant; you might miss out on the short-term vision and fail to capture a larger market share.
Staying with the trend:
Having a consultant is often the best way to implement the latest trends in the domain of digital marketing. If you are looking forward to capturing the market share, it is often recommended to be the first mover. Having the first-mover advantage will let you attract more consumers. It shall reduce the monopoly of your competitor thus keeping you ahead in the curve.
Knowledge of every market:
Do you know why consultants are one of the highest-paid professionals? It is because of their extensive knowledge about the outside world. Having outside knowledge about real-world happenings makes them unique in a lot of ways. They have been employed in different companies which have a wide range of cultural variation. It gives them the eye for scrutiny and a critical view of the organization.
Having a consultant in your team can lead to hijacking the market and eventually increasing the customer share. If you are looking to improve your firm’s standing, you must not hesitate to hire a digital marketing consultant.
Omnichannel B2B Marketing (...Yes, You Might Have to Do It All)
In today’s fast-moving digital landscape, one marketing channel alone simply won’t be enough.
You’ve got to be everywhere!
I mean everywhere!
This includes mail, social media, search engines, content platforms, and beyond.
This is what we call omnichannel marketing. It’s not just a trend anymore; it is a means of survival in the digital world.
It's a must to keep up with your competition. But here’s the thing: it’s a lot harder than it seems. Especially if you do not have a consultant by your side!
Align Your Channels
Omnichannel marketing is all about achieving a consistent and seamless experience for your customers. No matter what platform or channel they’re connecting with you on.
Whether they come across your business on LinkedIn, read one of your blog posts, or receive an email from you, the communication should be similar.
It needs to feel like a single conversation with your brand. Simple right? Not so much, and here is why!
Keeping Everything Connected
The trickier part is making sure everything connects. If your social media messaging doesn’t mesh with what’s in an email, or if the branding on your website doesn’t align with the display ads you create, it can throw potential leads off.
In fact, it can also make it much more difficult to attract new business. Since your own brand looks half-hearted, how can you take care of another brand?
That’s where having a strategy that spans all these platforms comes into play. It’s not just about being active in a lot of online channels – it’s about keeping them talking in the same voice.
The Experience NEEDS to be Seamless
When people click on your LinkedIn ad and then land on your website, if it’s not the same feeling that they got from the ad, you might lose them. They might just bounce to another competitor of yours! Yes, the competition is tough.
Omnichannel makes each platform transition feel native. Meeting your customers where they are and walking alongside them through their journey is crucial.
Only then will you be able to show that you are not just selling something, but rather creating an experience!
Focusing on Key Platforms
Now, you might be thinking!
“Do I really need to be on every platform?”
The answer is yes — and no. Depending on who your target audience is and what you are planning to achieve through your channels.
For example, you don’t have to stretch yourself too thin. If you are a B2B service that deals with a logistic niche, you do not need an account on Pinterest. No client of yours is reaching out to you over Pinterest!
Finding the target audience, and the right platform is what a B2B consultant is an expert at! So, hire one as soon as possible!
Focus on the platforms that matter most to your target audience. For B2B businesses, this might mean prioritizing LinkedIn, email campaigns, and targeted content marketing.
But don’t ignore emerging channels. Depending on your niche, there could be opportunities in areas you haven’t explored yet.
Finally - Do Not Overwhelm Yourself!
It can seem very overwhelming when you first start with omnichannel marketing. But you don’t have to do it all at once.
First, figure out where your audience is and start there… and slowly expand as you become more comfortable. The key here is to stay consistent and not try to be everywhere. This is why hiring a B2B digital marketing consultant is crucial.
They are the ones who make you understand that -
“Omnichannel success is a marathon, not a sprint.”
Read Also:
Why Email Marketing is the BEST Digital Marketing Outreach in Singapore
When Will Social Media Addiction Be Considered a Mental Health Condition?
