How Promotional Merchandise Can Change the Way You Do Marketing

Published on: 03 November 2018 Last Updated on: 19 November 2021

Promotional merchandise has had a long history in brand marketing. Companies from all over the world see the impact and effectiveness of this useful tool to create and promote their corporate identity.

If you are looking for a way to enhance your business, you can use promotional merchandise to boost and revitalise your marketing initiatives. You have a wide array of choices when it comes to deciding what kind of product you want as promotional merchandise. You can use wearable items such as caps and shirts, or you can use non-wearable ones such as calendars, pens, and umbrellas.

No matter what your company does, or where it’s located, you can benefit from promotional merchandise. There are a variety of ways you can use these items to your advantage. Here are the ways it can change your business:

Different Ways Promotional Merchandise Can Change The Way You Do Marketing

These are some of the factors you have to take care off while you want to increase the promotional merchandise of your marketing technique. Do not make your choices in grey while improving your organizational status.

1. Increase visibility

You will have a broader reach by using promo merchandise because you will be calling attention to yourself. It will lead to an increase in visibility,and it will undoubtedly result in increased brand awareness. Hence, by using promo merchandise, you don’t need to resort to advertising or more expensive marketing gimmicks to attract new clients.

2. Promote your brand

Promotional merchandise will give your brand a stronger image and identity. You will gain more credibility and generate brand love faster with these on hand.

3. Build loyalty

Who doesn’t love freebies? Promotional merchandise will earn you the devotion of your past customers and potential clients. It is no secret that every customer wants to feel special. When you make them feel valued by trying your best to give them the royal treatment, they will come to love and rely on your brand to provide them with what they need.

4. Make effective sales

Promotional merchandise gives you the chance to communicate with potential consumers effectively since you have their complete attention for a short while. You can make your sales pitch without boring them or losing their interest with promo merchandise as giveaways.

5. Increase market demand

There will be a surge in sales since promotional merchandise increases brand love. You can expect that you will get a lot of pre-orders when you start rolling out your promotional merchandise.

6. Increase customer base

Promotional merchandise can guarantee that you will have a wider market share. Since you are going to be more visible, you will become more well-known and popular than your competitors.

7. Increased profit and business growth

Of course, when you are gaining more attention, you will clearly see an increase in your earnings. Promotional merchandise is worth the cost to have it made. And, since the items are cheap, they won’t put a big dent in your wallet. If you are experiencing a business slump, it might just be the answer to your problems. It can guarantee your business success in your field.

These are the ways promotional merchandise can directly impact your marketing initiatives and make them more efficient than ever before. Using this marketing tool will give your business the boost it needs.

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6 Reasons Why Infographics Are Important in Media Marketing

Over the years, businesses have shifted gears and taken a step back from traditional marketing to go digital. For a brand to be heard and seen in this age, entrepreneurs need to step up their digital marketing games. Businesses need to create an excellent first impression for them to stand out. An effective way to get noticed on the internet is through impressive infographics. If you are starting a business or have been sticking to conventional marketing, here are six great reasons why you should consider using infographics in your marketing campaign. But before that, let us find out more about infographics. What Are Infographics and Their Role in Marketing? Infographics are visual representations of data. These are used to visually present both qualitative and quantitative data, making them easier to comprehend. These also transform basic and simple marketing narratives into stories that beg to be shared. For instance, if you need to condense research and huge numbers in your presentation, you can turn to infographics. The combined text, images, and graphs are presented creatively, making it both fun and easy to read. Around 65% of brands apply infographics in marketing, especially in their social marketing strategy. Why Include Infographics in Your Social Media Marketing Strategy? Below, we will discuss the importance of infographics in your social media marketing. Keep reading! 1. They are so easy to comprehend Because humans are highly visual, we quickly understand and are captivated by images more than dull text. If you want to attract your customers’ attention better, then your content must include graphic visuals. An infographic can also tell a story in a more engaging way and create a lasting impression about your brand and message. When promoting a service or product, consider infographics because people are more attracted to illustrated text. When consumers want to check out a product, they tend to look for visual storytelling materials because most people no longer want to read essays. Trust me, more people are moving into the world of graphic illustrations for reference. That should include you. 2. They have viral capabilities I am sure you are familiar with the Share button on Facebook, Instagram, Twitter, and other social media platforms. When people see a unique infographic, they are likely to share it with their friends and family. An attractive infographic can help boost your digital marketing campaign. With the right infographics, your brand exposure on different social media platforms will insanely increase! Just don’t forget to add widgets and share buttons, and choose the right social media channel. 3. They draw attention Visual aids, more than other media formats, help your target market pay more attention. Why? Simply because they are fun, engaging and allow people to comprehend complicated messages. Take this for an example: You are sharing the benefits of using and buying your product. However, your message is overwhelmed by large numbers and numerous reasons for using your product. To make your customers continue listening and reading, you should create graphic content. 4. They promote brand awareness Embed your brand’s logo in your infographics. This is one decisive way to market your brand on the internet. The audience wants to know where your compelling marketing content came from, so feature the name of your brand throughout your infographic. 5. They offer SEO benefits SEO, or also search engine optimization, is highly valuable in marketing — your marketing department should know about this. People turn to Google’s search bar if they want to know about something. It may be a product, a service, a term, or anything in this universe. Google links people to websites with higher algorithms. 6. They start conversations People like to talk about information they see — whether it’s from a sidewalk or on Facebook. The informative infographic that they come across while scrolling through their social media timeline can pave the way for conversations which can also help reach your specific target market. Do you have an upcoming sales promotion or concert event? Then make use of graphic materials and get people to start talking about it! But the main challenge is how to create infographics. Our reputable website, Venngage, has tools and templates that can boost your marketing content into something that can complement your brand and impact the growth of your sales and internet presence. If you are committed to competing with other brands, don’t beat a dead horse and start designing your effective marketing template with Venngage! Plus, you don’t need expert skills to design one as we have user-friendly and cool templates for you to use. Read Also: How to Get Noticed in Marketing: Improve Your Resume With These Tips 5 Ways Marketing Strategies Will Change Post COVID-19 Digital Marketing Classes: What You Need To Know

How to Use Personalization Tags in Klaviyo Email Templates for Higher Click Rates

Email marketing is a field, truely competitive in nature. It seizes the interest of subscribers along with encouraging them to get up close and personal with your content. Let me tell you an effective way of achieving this- personalization. Klaviyo has recently gained momentum for being the leading email marketing platform. Not only does it provide robust tools that give life to your boring email templates, but it also uses tags. Some of these tags use the dynamic insertion of individual subscriber data. In this comprehensive guide, we are going to dive into multiple ways of using personalization tags in Klaviyo email templates. Stick to us till the end if you want to comprehend the basics of personalization tags. Get a detailed idea about how to implement advanced techniques and various other useful strategies. Let’s get started, then! Understand the Basics of Personalization Tags In general terms, personalization tags refer to placeholders in an email template that get replaced with some specific information related to your subscriber list. These tags usually include the subscriber’s name, recent purchase, and even the location. For instance, rather than beginning the email with a typical “Dear Customer” statement, use tags like “Dear [First Name]," which makes the email look more personal. Klaviyo uses personalization tags that are super easy to use. You can either insert them directly into your templates or in other email drafts. For example, typing “{{ first_name }}” in your template will automatically replace it with the subscriber’s first name when the email is sent. The change might look small, but it makes an enormous difference in the emails you receive, giving the impression of a more customized email. The correct use of these tags assists in building a positive connection with your audience. If subscribers see their personal name or details, they are more likely to open the email and even click on links. Now, this is exactly why personalized emails are much more popular than custom emails. All in all, understanding and using personalization tags is the initial step in making your Klaviyo emails more engaging and effective. With basic tags like the subscriber's name or location, you can start to see an improvement in your email open and click rates. This sets the foundation for more advanced personalization strategies. Personalize Subject Lines for Better Open Rates Subject lines are initial elements a subscribers see, so making them personal can greatly increase your open rates. In Klaviyo, you can use personalization tags to include the subscriber's name or other relevant information in the subject line. For instance, you can use "Hey {{ first_name }}, See What's New Just for You” instead of a common subject like "Check Out Our New Products.” Such an approach gives your email a more personal touch, and people are likely to open it. When people see their name in the subject line, they are more likely to open the email because it feels like it was written specifically for them. And that’s not all! There is a plethora of data that makes your subject line more engaging. All it takes it to look for all those data. For example, you can take subscriber’s location into account and pitch them with a more personalized email. Another example could be using recent activity data. In case the subscriber recently viewed some product on your website, you can create a subject line like "Still Interested in {{ product_name }}? Get It Before It's Gone, {{ first_name }}!" Amazing, right? This not only personalizes the email but also reminds them of something they are interested in, increasing the chances they will click through. By using personalization tags in your subject lines, you make your emails more appealing and increase the likelihood that subscribers will open them, setting the stage for higher engagement and click rates. Tailor Email Content to Individual Preferences After you grab the attention of your subscribers, it’s time to give it a much custom touch. Now, the next big thing is to make the content list of your email more engaging. Klaviyo lets you use personalization tags within the email body to create a more customized experience for each recipient. The third instance is to begin your email with a friendly greeting like, "Hi {{ first_name }}, we noticed you enjoyed browsing our selection of {{ category }} products!" This approach makes the reader feel acknowledged and valued. Using personalization tags effectively is important as it helps subscribers make an informed decision about further purchases. For instance, "Since you loved {{ previous_product }}, we think you'll also like these new arrivals." This not only personalizes the email but also showcases products that the subscriber is more likely to be interested in, increasing the chances they will click on the links. Make extra effort to customize special offers and discounts. For example, "As a thank you for being a loyal customer, {{ first_name }}, here's a special 10% off on your next purchase of {{ favorite_category }} items!" This type of customization makes the offer feel exclusive and tailored to the subscriber's preferences, encouraging them to take advantage of the deal. Customizing your email content to align with the preferences and actions of individual subscribers can cultivate a more captivating and pertinent experience, resulting in elevated click rates and enhanced overall email efficacy. Use Behavioral Data for Triggered Emails Employing behavioral data to deploy triggered emails represents a potent strategy for amplifying click rates. Klaviyo simplifies the process of setting up these emails; all you have to do is use its user-friendly interface and other features. With Klaviyo's email templates tailored for such triggers, businesses can effortlessly configure automated emails triggered by specific subscriber actions, like browsing a product page, adding items to their cart, or completing a purchase. Such automation ensures timely and personalized communication, thus leading to greater engagement and driving higher click rates. For example, if a subscriber explores a product page without completing a purchase, you can send a follow-up email containing a personalized message such as: "Hi {{ first_name }}, we noticed you were checking out our {{ product_name }}. Here’s a special discount just for you!" Including a discount code or highlighting product features can entice them to return and complete the purchase. Another scenario involves leveraging cart abandonment emails. In case a subscriber adds items to their cart but doesn't finalize the purchase, you can send a customized email prompting them to complete their order. Take, for example, a message that can send a reminder email: "Hi {{ first_name }}, you left something in your cart! Don't miss out on {{ product_name }}." Including images of the abandoned products and a direct link to the cart makes it easy for them to pick up where they left off. Post-purchase emails are also effective. After a purchase, you can send a thank you email with product recommendations: "Thanks for your order, {{ first_name }}! Based on your recent purchase, you might also like these items." This keeps your brand top-of-mind and encourages further shopping. Utilizing behavioral data to deliver these precise and well-timed emails contributes to a heightened level of personalization, thereby increasing the likelihood of subscriber engagement with your content. Conclusion: Enhance Your Email Campaigns with Personalization Tags In conclusion, personalization tags in Klaviyo email templates are a game-changer for boosting click rates and overall engagement with your audience. By harnessing the potential of personalization, you can establish deeper connections with your subscribers and boost the probability of them engaging with your emails. Just envision receiving an email that greets you by your first name, suggests products aligned with your past browsing, and presents exclusive discounts tailored to your preferences. This exemplifies the impact of personalization tags in practice. With Klaviyo, you have the tools to implement personalization tags seamlessly into your email campaigns. Whether it’s using demographic data, past purchase behavior, or engagement history, there are countless ways to tailor your messages to each individual subscriber. Leveraging the goodness of personalization tags in your email template helps you send targeted and relevant content. It resonates with your audience on a deeper level. This not only leads to higher click rates but also fosters stronger customer relationships and ultimately drives more conversions. So, don’t miss out on the opportunity to take your email marketing to the next level with personalization tags in Klaviyo. Explore various strategies, analyze outcomes, and consistently refine your campaigns to enhance their impact. By adopting the appropriate methods, you'll witness a significant increase in click rates and witness your business flourish. Read Also: How to Integrate Email Marketing With SEO? Your Ultimate Guide To Creating SMS Marketing Campaigns Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

The New Wave: Conquer Gen Z with Effective Marketing

“Millennials are just a bunch of spoiled brats!” The clamor against the Millennial generation, or Gen Y, has been a long-standing argument between the Baby Boomers and their successors. Not only did the coming of this new generation stir up the older generation and their way of living, but they also changed the way content marketers do marketing. Now, with the arrival of an even younger demographic, Generation Z, marketers face a new challenge. Gen Zers are currently the youngest generation having been born on or after 1996. They are also the first digitally-oriented flock with their smartphones, laptops, and of course, the internet. Marketing tactics like voice search and maps marketing are even more prevalent than ever before. The Post-Millennials are growing up. They're taking up a bigger and bigger slice of the world's consumer base, and Gen Xers are a tricky group. Think of them as a demographic stuck between getting ready for college applications and being full-fledged adults. Generation Z is the next big focus for a lot of brands and marketers, so should you. Here are five things you should do to keep up with the new wave of consumers. Let’s Get Real It's getting harder and harder to speak to Generation Z. They are blocking more ads through prevalent ad blockers. You might as well call them the ad-blocking generation. In fact, 31% of Gen Zers have ad blockers installed. Traditional advertising focuses on making ads that speak to an audience through carefully crafted messages. But Generation Z will have nothing to do with it. Instead, they would rather hear from real people in real-life situations. Post-Millennials want authenticity and reliability. It’s becoming a branding identity and marketing strategy. Reliability makes consumers feel like they've come to the right place and the right people. The key is to connect and encourage interaction. Keep Up With Social Media Generation Z is the first generation to have been born without knowing how life was before the digital age. Hence, the term “digital natives.” While Millennials pioneered Facebook and MySpace, Gen Z prefers platforms that are more personal, private, and uplifting. Before, career success, relationships, and financial prosperity played central roles in one's happiness. But according to the Center for Generational Kinetics, 42% of Post-Millennials feel that social media directly impacts how they feel about themselves. To connect with Generation Zers, use your brand to lift them up. Make them feel good about themselves. Create an Impact As we know, most Gen Zers barely give promotional content the time of day. They've never lived a life without the internet, making them the most technologically adept generation. They know heavily sponsored content when they see one. And they know what their attention is worth. Gen Zers expect your brand to have an impact, be it on the environment, or for social causes. They want to make a difference. A whopping 60% of Post-Millennials want their jobs to impact the world, and 76% are concerned about how humans are affecting the planet. If they’re concerned about making a stand and changing the world, they also expect your brand to do the same. Take a cue from some established brands, such as Toms, dedicated to providing shoes, water, etc. to those in need for every purchased pair. Don’t Beat Around the Bush Yes, attention spans are getting shorter than ever. From the reported 12 seconds, it has now declined to a mere eight! This reality means that marketers will have to work twice as hard in creating creative content that immediately engages the audience. But, it isn't all bad news. Think of today's scenario: On average, Millennials use three gadgets simultaneously, from TV screens, laptops, and tablets. On the other hand, Gen Zers use about five screens at the same time. If you present information that is fast, concise, and compelling, it increases the chances of young people sharing your content. It's a win-win situation. You get to craft better content and gather more shares. Go Digitally Native The secret to capturing the Post-Millennial's attention is through involvement. That's it. Gen Z was raised on technology, feeding off smartphones and social media and they know how to weed unauthentic ads from the genuine ones. Peer to peer involvement is crucial. Connect with your Gen Z consumers by making them a part of your products’ development. Through this strategy, you can build relationships and bridge the gap between the younger generation and your brand. No matter how much research you do, it will not be able to replace first-hand involvement. Takeaway In this day and age, you can say that Generation Z and technology are the same things. Have you ever seen a toddler playing games on an iPhone? It's a fascinating phenomenon. Gen Z grew up with technology from the start, and that's what makes them a trickier bunch to market. Be authentic and relatable. Show your intentions on making an impact with your brand. And most importantly, build relationships and meet Gen Z through the bridge that you've created. Read also: Should You Hire A Digital Marketing Agency Social Media Marketing Role In Technology

How Promotional Merchandise Can Change the Way You Do Marketing

Different Ways Promotional Merchandise Can Change The Way You Do Marketing

1. Increase visibility

2. Promote your brand

3. Build loyalty

4. Make effective sales

5. Increase market demand

6. Increase customer base

7. Increased profit and business growth

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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6 Reasons Why Infographics Are Important in Media Marketing

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The New Wave: Conquer Gen Z with Effective Marketing

How Promotional Merchandise Can Change the Way You Do Marketing

Different Ways Promotional Merchandise Can Change The Way You Do Marketing

1. Increase visibility

2. Promote your brand

3. Build loyalty

4. Make effective sales

5. Increase market demand

6. Increase customer base

7. Increased profit and business growth

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Popular

Follow Us

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