Creative Marketing Strategies to Put Your Small Translation Business

Published on: 14 November 2018 Last Updated on: 06 November 2024

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you.

However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible.

But you’re just not sure where you should start when it comes to updating your marketing plan.

In this post, we’re sharing both print and digital advertising tips that you can’t afford to miss out on.

When you’re ready to dominate your target market and outrank your competition in the search engine results, keep on reading.

Start with Your Website

Especially when you’re running an international business, you need advertising tips that can reach everyone on the globe — at the same time.

In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages.

In other words? Even though you’re running a translation business, it doesn’t change the fact that nearly 3/4 of consumers say they prefer to read content in their first language.

Start by looking for the right tools and plugins that will automatically change your site’s language to the language of the user.

But don’t stop there.

Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average.

Pop-ups, autoplay features, or just sites that take forever to load won’t cause them to click away after three seconds. This helps you rise in search engine rankings.

First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they’re looking for as fast as possible. If you’re blogging (more on that in a minute) make sure you’ve taken the time to properly categorize your past posts.

Above all, keep your homepage engaging and organized, like on this website.

Finally, don’t forget to include your company’s contact information on not just the homepage, but every page of your internal website.

Remember that consumers won’t always come to the homepage first. Don’t make them hunt around on your site to find out how to get answers to their questions or sign up for your services.

Blogging and Guest Posting

Now that we’ve covered how your website will drive more customers to your translation business, let’s talk about how blogging can increase your site visitors by around 300%.

We understand that blogging is a lot of work — and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it?

First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand.

Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site.

This means that you’ll be able to outrank your competitors in the search engine results. Plus, you’ll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages.

Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords.

By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you’re selling.

But blogging alone isn’t enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time.

Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry.

Other Key Digital Advertising Ideas

Of course, your digital marketing strategy shouldn’t begin and end with site design, blogging, and guest posting alone.

There are a few other digital marketing tips you should take into consideration, too.

Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market.

Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased.

Make sure you frequently read and respond to these reviews — yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously.

Social media is also essential in the online marketing world.

However, especially since you’re a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on.

Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night.

Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales.

E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form.

Offline Advertising Tips for Your Translation Business

Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn’t mean that you can completely ignore print marketing or offline marketing in general.

Now, let’s take a look at some seriously effective marketing ideas that don’t require an Internet connection.

Host an Event

One of the best ways to get your name out there is by hosting an event in your local market.

You don’t have to spend a lot of money in order to increase your brand recognition — you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a “language night” at a local school.

Focus on event spaces that have a global feel — even having a “movie night” where you show a popular international film could work.

We suggest handing out promotional products at these events. This way, even if attendees don’t need translations services now, they’ll know who to call when they do in the future.

Don’t Underestimate Mailings

Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea.

People love getting “snail mail,” especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate.

When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long.

You could also include a paper card with a discount code.

The same goes for simply including a physical coupon offering them a percentage off of your services.

Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition.

It’s all about building a personal connection between you and your leads.

Grow Your Translation Business with These Tips

We hope that this post has helped you to better understand how to market your translation business both on and offline.

Remember that conducting thorough market research — and knowing when to ask for the help of a professional marketing team — will take you a long way.

Looking for additional advice about how to build your brand? Want to ensure you’re creating evergreen content that your market will love sharing on social media?

Want to understand how good web design increases your conversions and grow your traffic?

Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice.

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5 Ways To Help Your Sales Team In Door To Door Selling

The primary goal of each business is sales and profit maximization, and marketing techniques are essential in realizing this dream. Door-to-door selling is one of the best marketing strategies companies employ today. However, the success of this strategy depends on how you plan it as a sales manager. Door-to-door selling can be a nightmare, especially if your team lacks experience and proper market research. Therefore, it is also essential that the company prepares the sales team adequately before sending them to the field. What Is Door To Door Selling? The door to door selling is a technique that generally the people are using for sales and marketing purposes. Anything can be the target of your campaigning. For example, for door to door selling, you have to gather all the public information from where you want to start your marketing journey. The main target is to educate your customers and offer your services to your customers. 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So what are your ideas? Share your opinion in the comment section. Read Also: 13 Things To Consider When Choosing Fonts For Sales Posts 5 Ways to Prepare for Black Friday Sales Top User Tips For Getting Started With Salesforce 5 Actionable Mobile Marketing Tips That Drive Sales

How Business Owners Can Better Utilize Freelance Work

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The Evolution Of Butter Packaging: A Dive Into Modern Machinery

Have you ever paused to consider the journey of a simple butter stick from the dairy farm to your breakfast table? The unsung hero of this journey is the packaging - a critical phase that ensures freshness and quality. In this post, we will slice through the history of butter packaging, spread out the advancements in modern machinery, and churn out insights on how these changes have made buttered toast possible for you every morning. From Hand-Wrapping To Automation: A Brief History Early Beginnings Butter packaging began humbly with tiny, cloth-wrapped pats or rolls, generally handcrafted by local farmers’ wives, transitioning over time to barrels and bulk tubs manufactured in factory creameries. These packaging methods allowed butter to be shipped over increasingly huge distances before reverting back to the separately wrapped sticks we are purchasing today. Packing And Molding By 1870 in California, butter used to travel to market in half-barrels, two-pound rolls, and barrels packaged in boxes. These rolls were molded into a specific size for packaging and shipping. The Transition To Mechanical Packaging The transition to mechanical packaging started around the turn of the 20th century. The invention of machines like the shell carton machine in 1900 by the E. G. Staude Manufacturing Company significantly impacted the packaging of butter, among other products. By 1909, advancements had been made to cut and crease stock from a web at a rate of two hundred box blanks per minute, facilitating the mass production of cartooned butter. Sealing Freshness: Modern Packaging Techniques Vacuum Packaging One of the modern packaging techniques includes vacuum packaging, which has significantly enhanced the shelf life of butter. For instance, the shelf life of a certain type of butter was increased by 30% when packaged using modified techniques. Material Innovations The choice of packaging material has evolved to meet consumer preferences and requirements. Modern packaging utilizes materials that prevent butter from contamination, weight loss, and flavor deterioration, ensuring the product reaches the consumer in perfect condition. Machinery Mastery: The Rise Of High-Speed Packaging High-Speed Packaging Machines Modern butter packaging machines have significantly improved the efficiency and speed of butter packaging. For example, the steps involved in butter packaging, such as container preparation, butter loading, dosing, sealing, and cartoning, are now executed with a high degree of precision and synchronicity through automated machines. Brand Differentiation With the advent of modern machinery, brand owners have leveraged innovative packaging to differentiate their products on retail shelves. Packaging has become an integral part of product marketing and communication, allowing brands to catch the eye of customers at first glance. In each of these transformations, what stands out is the interplay between consumer demands, technological innovations, and the butter industry's response to these elements. The evolution of butter packaging is a testament to the industry's adaptability and the continuous quest for efficiency and consumer satisfaction. Your morning butter toast isn't just a tasty breakfast item; it's a product of years of innovation in packaging technology, brought to you courtesy of modern machinery. Customization Craze: Meeting Consumer Demands Diverse Packaging Styles Modern machinery facilitates a range of packaging styles to cater to diverse market demands. For instance, the packaging of butter in a dish or tub has become a practical choice for consumers, offering easy storage and daily use options. This packaging trend is particularly popular for reduced-fat, spreadable, and healthy (Omega 3) butter options. Consumer Feedback Packaging innovations often emerge by consumer feedback. Brands are increasingly attentive to consumers' preferences regarding packaging, which in turn drives the demand for modern machinery capable of producing diverse packaging styles. Innovative packaging not only serves a functional purpose but also acts as a tool for brand differentiation and marketing communication. Sustainability Shift: Eco-Friendly Packaging Solutions Sustainable Packaging With the growing global emphasis on sustainability, the dairy industry is making strides toward eco-friendly packaging solutions. Modern machinery is being adapted to produce packaging that's not only protective and attractive but also environmentally friendly. Material Innovations The industry is exploring new materials and designs to reduce the environmental impact of butter packaging. This includes the use of recyclable materials, reduced packaging materials, and innovative designs that minimize waste. The Future Buttered Up: What Lies Ahead? Robotics And AI Emerging technologies like robotics and artificial intelligence (AI) might have a brighter future when it comes to revolutionizing butter packaging. These technologies promise to enhance automation, improve efficiency, and meet the growing demands for sustainable and innovative packaging solutions. Consumer-Driven Innovations The evolving consumer preferences will continue to shape packaging trends. With a focus on sustainability, convenience, and brand differentiation, the future holds a realm of possibilities for butter packaging. Conclusion The art of butter packaging has come a long way from simplistic hand-wrapping to the high-speed, eco-friendly packaging solutions we witness today. This evolution not only narrates a tale of technological innovation but reflects the changing tastes and preferences of consumers. With a future geared towards sustainability and efficiency, who knows what delightful packaging innovations await us? Your morning butter toast is not just a tale of culinary delight but a slice of history and a testament to human ingenuity. Now, as you spread that golden goodness on your toast, you carry forward a tradition enriched by modern machinery and a promise of a better, buttered tomorrow. Read Also: Top Ways Video Marketing Will Help Your Business Grow What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? Benefits of Pay Per Click Services to Your Business