Creative Marketing Strategies to Put Your Small Translation Business

Published on: 14 November 2018 Last Updated on: 06 November 2024

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you.

However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible.

But you’re just not sure where you should start when it comes to updating your marketing plan.

In this post, we’re sharing both print and digital advertising tips that you can’t afford to miss out on.

When you’re ready to dominate your target market and outrank your competition in the search engine results, keep on reading.

Start with Your Website

Especially when you’re running an international business, you need advertising tips that can reach everyone on the globe — at the same time.

In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages.

In other words? Even though you’re running a translation business, it doesn’t change the fact that nearly 3/4 of consumers say they prefer to read content in their first language.

Start by looking for the right tools and plugins that will automatically change your site’s language to the language of the user.

But don’t stop there.

Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average.

Pop-ups, autoplay features, or just sites that take forever to load won’t cause them to click away after three seconds. This helps you rise in search engine rankings.

First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they’re looking for as fast as possible. If you’re blogging (more on that in a minute) make sure you’ve taken the time to properly categorize your past posts.

Above all, keep your homepage engaging and organized, like on this website.

Finally, don’t forget to include your company’s contact information on not just the homepage, but every page of your internal website.

Remember that consumers won’t always come to the homepage first. Don’t make them hunt around on your site to find out how to get answers to their questions or sign up for your services.

Blogging and Guest Posting

Now that we’ve covered how your website will drive more customers to your translation business, let’s talk about how blogging can increase your site visitors by around 300%.

We understand that blogging is a lot of work — and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it?

First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand.

Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site.

This means that you’ll be able to outrank your competitors in the search engine results. Plus, you’ll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages.

Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords.

By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you’re selling.

But blogging alone isn’t enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time.

Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry.

Other Key Digital Advertising Ideas

Of course, your digital marketing strategy shouldn’t begin and end with site design, blogging, and guest posting alone.

There are a few other digital marketing tips you should take into consideration, too.

Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market.

Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased.

Make sure you frequently read and respond to these reviews — yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously.

Social media is also essential in the online marketing world.

However, especially since you’re a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on.

Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night.

Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales.

E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form.

Offline Advertising Tips for Your Translation Business

Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn’t mean that you can completely ignore print marketing or offline marketing in general.

Now, let’s take a look at some seriously effective marketing ideas that don’t require an Internet connection.

Host an Event

One of the best ways to get your name out there is by hosting an event in your local market.

You don’t have to spend a lot of money in order to increase your brand recognition — you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a “language night” at a local school.

Focus on event spaces that have a global feel — even having a “movie night” where you show a popular international film could work.

We suggest handing out promotional products at these events. This way, even if attendees don’t need translations services now, they’ll know who to call when they do in the future.

Don’t Underestimate Mailings

Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea.

People love getting “snail mail,” especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate.

When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long.

You could also include a paper card with a discount code.

The same goes for simply including a physical coupon offering them a percentage off of your services.

Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition.

It’s all about building a personal connection between you and your leads.

Grow Your Translation Business with These Tips

We hope that this post has helped you to better understand how to market your translation business both on and offline.

Remember that conducting thorough market research — and knowing when to ask for the help of a professional marketing team — will take you a long way.

Looking for additional advice about how to build your brand? Want to ensure you’re creating evergreen content that your market will love sharing on social media?

Want to understand how good web design increases your conversions and grow your traffic?

Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice.

Read Also:

What To Look For In A Transcription Service Provider

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Making the Best from Third Party Lab Testing

Venturing into the hemp market? Like other niches, there is no doubt that your goal is optimizing profit and growing your enterprise. However, the cannabis niche is a bit tricky because it is pretty new, resulting in an influx of poor-quality products. Although the Farm Bill Amendments of 2018 opened the door for all, it is now apparent that you cannot simply trust the products because they are labeled the "best." To be sure of identifying the best cannabis products, you need to move one step ahead and use third party lab testing. These are accredited independent labs that are allowed to help people test the content of their products. While testing the cannabis products is the primary goal for most traders in the cannabis niche, we will tell you how to use lab testing to enhance your competitive advantage. Use the 3rd Party Lab Tests to Check the Cannabinoid Profile One of the key issues that the FDA has noted with cannabis products is that some of them have false information on their labels. In one of the recent cases, the FDA reported that some cannabis products had CBD levels lower than manufacturers had indicated on labels. Because the bulk of clients looking for cannabis products intend to get their therapeutic benefits, you do not want to sell them products with wrong info. Third-party lab tests help you to check the cannabinoid profile, which shows the different cannabinoids and their quantities in a sample. When you notice a product with false information, it implies that a supplier or manufacturer cannot be trusted, so keep looking. Check for the Presence of Harmful Components According to the FDA, every product being released into the market should be carefully produced and proven to be harmless to the user. However, some cannabis products contain products that can be dangerous to the human body. For example, if a cannabis product contains heavy metals, your clients are at risk of suffering from serious cell-structure damage. Other harmful components that can be found in a cannabis product include bio-contaminants, pesticides, and organic solvents. When you subject your hemp product to third party lab testing, the results will show whether there are dangerous components that can harm users. If the harmful components are in qualities that are higher than what is legally allowed, the best idea is not stocking that product. Instead, keep checking until you identify the hemp products that are safe. Tell Clients about the Tests in Your Profile When you take your products for testing by independent laboratories, make sure to tell your targeted clients. This will help you to stand out because clients will be sure that they are buying high-quality cannabis products. They will also refer to others, meaning that your sales and profits are likely to grow. The emerging cannabis market has proven to be challenging for traders because not all products available for sale can be trusted. However, you can use third-party laboratory testing to ensure you stock high-quality products and strengthen your brand. Read Also: What is Cannabis Oil and how does CBD Oil Work? The Benefits of Drug Testing in the Workplace using Drug Test Cups

7 Common Construction Project Management Problems

Construction project management is a resource-intensive and complex process that involves coordinating different teams and disciplines to achieve a common goal. In addition, the construction industry is constantly evolving, so project managers must be adaptable and proactive to deliver projects successfully. However, even the most experienced and skilled construction project managers can face challenges during a project. Fortunately, construction project management software like Bridgit can help managers streamline employee management and performance. However, it's still critical to be familiar with the problems troubling the construction project management sector. Here are seven of them. 7 Main Problems Construction Project Managers Face: Every construction site has unique challenges, but some problems in construction project management are more common than others. 1. Undefined or poorly defined goals Every construction project should have specific and achievable goals to all team members. Without clear objectives, it isn't easy to measure progress and ensure that everyone is working towards the same vision. A common problem in construction project management is that goals are either undefined or poorly defined. It can lead to confusion and frustration among team members. In a recent survey, 52% of the respondents were dissatisfied with the project management maturity at their organization. It’s a wake-up call for project managers to step up their game regarding goal development. Plus, it's challenging to track progress without defined goals. As a result, the project may go over budget or take longer than expected. 2. Inaccurate estimates When creating a construction project budget, miscalculating the cost of materials or underestimating the time to complete a task can lead to big problems eventually. It's essential to be as accurate as possible when estimating the costs of a project. Suppose you're managing the construction of a new office building. You've estimated that the project will cost $5 million and take 18 months to complete. However, after six months, you realize that the project is only 50% complete and that the final cost will be closer to $8 million. It can cause problems for your construction project since you'll need to find additional funding to complete the project. 3. Employee turnover Employee turnover means that workers regularly leave and are replaced on a project. It can lead to a loss in productivity as new employees need time to get up to speed. High turnover rates can also lead to a shortage of skilled labor, which can impact the quality of work. On top of that, it disrupts the flow of communication and collaboration between team members. To deal with employee turnover, construction project managers should build a strong team culture. They should also create opportunities for employee development and provide competitive compensation packages. 4. Scope creep Scope creep occurs when the scope of a project starts to change or expands beyond the original scope. It can be caused by several factors, such as changes in the budget, unrealistic deadlines, or a lack of clear project objectives. Scope creep can significantly impact the budget, timeline, and quality of work. Therefore, construction project managers must understand the project objectives from the start. Here are some ways to tackle scope creep: Make sure everyone involved in the project understands the objectives. Keep track of any changes made to the scope. Work with the client to get approval for scope changes. Communicate with the team regularly to ensure everyone is on the same page. 5. Inadequate risk management OSHA (Occupational Safety and Health Administration) has strict guidelines for the safety of construction workers. If these guidelines are not followed, it can result in injuries, accidents, and even fatalities. Construction project managers must identify and assess risks before they start working on a project. They should also develop a safety plan and ensure all workers are trained to stay safe. Inadequate risk management leads to the following problems: Injuries and fatalities: Workers can get injured or killed if risks are not managed properly. It can also result in legal problems and a loss of productivity. Property damage: Construction sites are often located near homes and businesses. If risks are not managed properly, they can damage the property. Loss of money: In case of an accident, construction companies must pay for medical expenses and property damage. 6. Poor communication Many construction projects are complex and require coordination between different teams. A lack of communication can result in errors. Some of these problems include: Lack of coordination: Poor communication translates to a lack of coordination. It can result in construction crews working on each other, leading to delays and errors. Delayed completion: A communication breakdown can cause a project to fall behind schedule, resulting in cost overruns and dissatisfied customers. Poor quality: If there is a lack of communication, it can be difficult to resolve issues. For instance, if a contractor does not communicate with the architect, the quality of the work may suffer. 7. Lack of technology The absence of technology from a construction site is a concerning matter that needs immediate attention. A construction company must have the latest technology to stay competitive and efficient. Technology has transformed the construction industry in recent years. In fact, the CAGR for the project management software industry is forecasted to be up to 10.67% by 2025. It has made it easier to communicate and coordinate between different teams. However, not all construction companies have embraced technology. Some companies still use outdated methods, resulting in errors and delays. How Can Construction Managers Avoid Common Project Management Problems? The key to avoiding common project management problems is effective communication. By staying in close contact with all team members, construction managers can stay up-to-date on potential issues and prevent them before they cause significant problems. Additionally, effective communication can help keep projects on schedule and within budget. Besides communication, construction project managers must also use technology to their advantage. This way, they can keep better track of deadlines, progress reports, and costs. Finally, construction managers need to have a good handle on the budget and schedule. They should be able to anticipate potential problems and take steps to avoid them. Conclusion As established, some common problems for construction project managers include lack of communication, ineffective budget handling, employee turnover, and unrealistic deadlines. While some of these can be out of your control, you can take steps to mitigate most of them. For example, creating a communication plan, being proactive about your budget, and being realistic about deadlines will help make your construction project more successful. Read Also: Project Management in a PRINCE2 setting How Can BYOD Improve Your Productivity? The New Global Project PRINCE2 Management Forum Commercial Construction After COVID-19: How Developers Can Adapt

Corporate Hackathon: Benefits To The Employees

Hackathons are becoming a growing hit in the business world as a tool to encourage employee innovation and collaboration. A hackathon is an event where employees from different departments come together to work on specific projects. It is usually a time-bound event, ranging from a few hours to several days. The objective is to come up with creative solutions that businesses may use and leverage. Hackathon events offer various advantages to workers. In this post, we'll talk about a few of these benefits and how they might raise an organization's general productivity and efficacy. Virtual Hackathon Platform An online platform that allows businesses to hold hackathons remotely. Regardless of their geographical location, it offers a digital environment for participants to interact, share ideas, and work on projects together. Benefits of Virtual Hackathons Flexibility: Virtual hackathons can draw a more excellent range of participants from different locations. Businesses hosting a Corporate Hackathon where employees are globally located benefit from Virtual hackathon platforms. As it involves multinational teams, participants can work from anywhere with an internet connection. Scalability: Compared to physical events, virtual hackathons are not limited by venue capacity or logistical problems. Supports collaboration: This includes video conferencing, chat rooms, project management tools, and real-time feedback mechanisms. Exciting and engaging experience: It makes sharing ideas, working together, and building innovative solutions easier. In general, virtual hackathons offer a practical and effective approach to organizing hackathons. One of which is corporate hackathons. With a virtual hackathon platform, businesses can use the power of cooperation and creativity to advance their operations. How to Host a Hackathon at Your Organization? Set specific goals and objectives for your hackathon. Decide on a theme or problem statement to focus on. Invite participants from across your organization. Think about opening up participation to outside parties as well. Choose the right hackathon software to facilitate the event. Consider from idea submission and team formation to project management and presentation. Provide appropriate resources and support, such as access to technology, mentors, and refreshments. Encourage teamwork and communication amongst participants. Set realistic deadlines for the hackathon. Ensure that teams have enough time to develop their ideas. Plan for a post-hackathon review and feedback. Determine future steps to be taken. Benefits of Corporate Hackathons to Employees Advancement in the Workplace Corporate hackathons are an essential tool for the professional development of employees. Through hackathons, employees can acquire new skills and approaches that can help them advance in their careers. Here are some of the ways that corporate hackathons can promote professional growth: Exposure to new technologies: Participants can learn about new technologies and hackathon software, which can broaden their skillset and improve their problem-solving abilities. Project management: Hackathons often have tight deadlines, which can help employees learn to deal with pressure and improve their resilience and adaptability. Leadership development: Leading a project during a hackathon allows participants to develop their leadership abilities and hone their decision-making skills. Encourages Creativity and Innovation In today's fast-paced corporate world, it's easy for employees to get bogged down with daily tasks and lose sight of their creative potential. However, hosting a hackathon can provide a platform for employees to unleash their creativity and come up with innovative ideas. By using hackathon software, employees can collaborate and build on each other's ideas. Together, they can generate unique and novel approaches. This kind of environment creates a space where employees can think beyond their comfort zones. It allows them to push the boundaries of traditional problem-solving methods. Additionally, a hackathon can help identify the creative members of your team and encourage professional development in those areas. Example: A company wants to improve its customer service experience. Employees from several departments collaborate to enhance customer support's efficiency and engagement. One employee introduces gamification components to make the experience more interactive. Another employee suggests utilizing chatbots to respond to frequent consumer inquiries. Then the team combines these ideas and creates a prototype for a chatbot. This chatbot uses gamification to make the customer service experience more enjoyable. Advocates Cooperation and Teamwork Teamwork and cooperation are vital for a successful and productive workplace. Corporate hackathons provide an opportunity to promote these values and foster a collaborative culture. Corporate hackathons provide a platform for networking ideas. This exposure to various viewpoints and skill sets can lead to new solutions. Thereby, directing to a better understanding of business operations. Employee skill development is possible through this cross-functional cooperation. It promotes a culture of collaboration and knowledge sharing. For example, a developer may learn about the user experience from a designer, whereas a marketing employee may work with a software engineer and learn to code. The team-building component of a hackathon enables staff members to train in resolution techniques, enhancing interpersonal competencies. Employees can leverage their individual strengths to achieve a common goal. This saves time, considering the pressure of time constraints and the need to produce a functional prototype. Employees feel good that their ideas and contributions are acknowledged. They will likely have a positive attitude toward their work and the company. Favors inclusion and diversity. By encouraging participation, hackathons can help break down barriers and promote a more inclusive work environment. Boosts Morale and Motivation Participating in a hackathon can be a great morale booster for employees. They feel satisfaction in their work and a sense of success. Staff members are motivated to put in more effort and advance the company. Hackathons also provide employees with a break from their routine work. Staff members get to work on something different and exciting. This is helpful in reducing boredom and burnout. Increased job fulfillment and employee retention may also follow from this. Hosting a corporate hackathon demonstrates the organization cares about its employees' growth and creative potential. Creating a fun and exciting work atmosphere can increase employee engagement. Safe Space: Hackathons give workers a place to try out novel ideas and take chances without worrying about failing. Employees from discriminated groups who might be reluctant to speak up in traditional workplaces may find this beneficial. Summing Up Corporate hackathons are a remarkable resource for professional development overall. Corporate hackathons are a fantastic method to promote innovation and creativity among employees. They offer a distinctive setting for workers to cooperate and devise original answers to challenging issues. Employees can gain new talents, improve their interpersonal skills, and network with coworkers from various departments. It is a powerful tool for promoting a culture of inclusivity in the workplace. The benefits of hosting a corporate hackathon include professional development, innovation, collaboration, employee morale, and diversity and inclusion. Hackathon software has made it more exciting and enjoyable for participants. Moreover, hackathon software allows companies to make these events more accessible and streamlined. Hosting a corporate hackathon has advantages for businesses trying to stay competitive in today's fast-paced business world. Read Also: 5 Intelligent Sources to Boost Business Strategies all Over the World Are There More Doors Or Wheels In The World? Business To Business [B2B] Content Guide

Creative Marketing Strategies to Put Your Small Translation Business

Start with Your Website

Blogging and Guest Posting

Other Key Digital Advertising Ideas

Offline Advertising Tips for Your Translation Business

Host an Event

Don’t Underestimate Mailings

Grow Your Translation Business with These Tips

How to Pack Clothing Properly for Shipping

How to Protect Your Business from Downtime

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Making the Best from Third Party Lab Testing

7 Common Construction Project Management Problems

Corporate Hackathon: Benefits To The Employees

Creative Marketing Strategies to Put Your Small Translation Business

Start with Your Website

Blogging and Guest Posting

Other Key Digital Advertising Ideas

Offline Advertising Tips for Your Translation Business

Host an Event

Don’t Underestimate Mailings

Grow Your Translation Business with These Tips

Share this Article

How to Pack Clothing Properly for Shipping

How to Protect Your Business from Downtime

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related