Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Published on: 04 November 2020 Last Updated on: 30 October 2024

Every new online store comes with subpar sales, at least in the beginning. While this may make you want to give up, remember that there’s still a chance for you to generate more sales and earn more money.

All you need to do is seek the help of an e-commerce expert like Matthew Lepre. With his years of industry experience as seen in tons of Matthew Lepre reviews, he can help you perform the following tips that can help boost your sales:

Be Visual

A picture paints a thousand words. This is especially true when it comes to online selling.

Since the client cannot see or touch the product for himself, he needs to have a good visual reference. You can provide this through captivating photos.

While you may not be a photography expert, you can still come up with pro-grade images.

First, use a good backdrop – a plain white one would do. Next, mind the lighting when you take a picture. For this, you can use softbox lighting.

There are several more things to consider, so make sure to refer to these photography tips for beginners.

Enhance Communication

E-commerce experts believe in good communication, something you can promote with a live chat feature.

This can be a chat screen that automatically pops up on your site. You also have the option for a more subtle clickable button.

So, what makes live chat good for the business? For one, it addresses the issue of urgency.

Some of your clients may have concerns regarding specific products. With live chat, you can answer them right away, and this swiftness might be the push they need for the purchase.

With 77% of customers refusing to buy from a store with no live chat features, it’s essential to have this feature installed right away.

Ease the Checkout Process

Clients go online shopping because of the fuss-free experience. As such, you stand to lose several customers when you complicate the buying process.

A lot depends on the UI, UX, and hosting when it comes to easing and accelerating the speed of checking out. Using a Magento Hosting helps in improving the speed of the experience and allows the final payments to be made in a fraction of seconds. This helps in improving the overall user experience.

Because of this, e-commerce experts recommend easing the checkout process. This can be done by offering a guest checkout option. That way, eager buyers don’t have to fill out several forms to complete their purchase.

Simplifying the process should not be limited to guests, though, as you need to deliver the same service to your existing subscribers.

One way to hasten the checkout process is to reduce unnecessary form fields. You can do this by having a tick box that allows the program to use the shipping address for the billing address.

Adding a progress bar is a worthwhile consideration as well. With this, the clients are informed of all the steps they have to take to finish the purchase.

Improve Client Trust

Trust is the foundation of relationships – whether personal or business. This is why gaining your clients’ trust is vital if you want to continue transacting with them. Fortunately for you, an e-commerce expert can help you promote trust through every part of the funnel.

The best way to do so is through social proof, that is, adding customer reviews to your product pages.

Apart from the product description, the review is another aspect where clients base their decisions. If the product comes with many rave reviews, the buyer will be more convinced to click the checkout button.

It’s also important to show your badge of honor for payment security. Remember, identity theft is not an issue to be taken lightly. It affects approximately 14 million individuals or 1 out of 15 people.

With the many payment badges available, it’s best to use those that generate the most trust. So far, the most popular seals include:

PayPal
Verisign
McAfee
Truste
Better Business Bureau

Apart from showing these badges, putting in client testimonials will help boost sales, too. Like reviews, this can help assure your clients that they’re making a safe purchase decision. If many others have bought from you securely, why shouldn’t they?

Utilize Email Marketing

Many people believe that email marketing is dead, but e-commerce experts are quick to point out how mistaken they are. You get to earn as much as $42 in ROI for every $1 you spend on email marketing.

You can capitalize on email marketing in several ways. If you don’t have a list yet, you need to do a promotional bit to collect email addresses. For example, you can give discounts or a free shipping coupon in exchange for newsletter signup.

Now that you have a couple of emails under your belt, you can use them to boost your sales. One technique that e-commerce experts recommend is cross-selling. This is where you promote products that are related to or complementary to the client’s purchased items.

Another way to boost sales is to send promotional deals during hot dates, like Valentine’s Day, Thanksgiving, and Christmas. Make sure to appeal to the client’s fear of missing out by offering limited-time offers such as one-day sales or flash sales.

Launch Paid Ads

The term ‘paid’ may make you queasy, mostly if you have already spent a great deal establishing your online store. That said, this should make you consider paid ads even more.

Despite its name, paid ads are cost-effective ways of generating sales. And you don’t have to necessarily spend a lot to get started. You can test the waters for as low as $50.

An e-commerce expert can also help you gain a clear understanding of your target audience. This will help you hone in on the group that’s more likely to buy your products. That way, you gain the best value for your money.

An e-commerce expert can also help you run multiple campaigns with different ad variations. According to Matthew Lepre reviews, this is important because social media channels help generate the most leads.

More importantly, an expert can also help you monitor and interpret the metrics that come with the ads. That way, you get to focus on the campaigns that bring the most revenue.

Optimize Your Website

To grow your sales, it’s essential to optimize your website’s loading speed and uptime. If your website doesn’t load quickly there’s a high chance that the visitors may bounce away without even checking your products or services.

Your expert may recommend using reliable Magento hosting solutions that can help boost the loading speed of your e-commerce website. Additionally, the web hosting provider also determines the uptime of your website. The expert will help you find a host who has minimal downtime to ensure that your website remains online all the time.

E-commerce experts can help you boost your sales. With the many benefits they can bring to your business, it’s high time that you contacted one today.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How to Get What You Want at Work By Strategic Negotiation

There are things at work that employees want to get and things that employees want to achieve at work, but they keep thinking that it is hard. However, there is something that employees can use to get the things that they want, and that is through strategic negotiation. Negotiating is one of the things that people seriously don’t like. Whether it is a confrontation or mindset that they are people that don't deserve to win, there are a lot of people who avoid any situations which require negotiation. However, strategic negotiation doesn’t have to be always like that. Negotiation can be helpful to achieve the things that you want. Here are the things that you can do to utilize strategic negotiation in getting something at work successfully. Always Prepare When entering a negotiation without a proper plan, strategy and preparation can already conclude your defeat. Always prepare for the battle. Start with yourself. Ensure that you are apparent on the things that you want. Conducting research is important. It can be helpful to understand their needs, as well as their weaknesses and strengths. Ask for your manager or co-employees for some help and opinions. Take Your Time Instant approval for any request at work can tend to be lousy. Some managers do not enjoy negotiating and want to get done with it as soon as possible. It is understandable. However, it is important to take time on asking for something. Just like SEO experts in NYC who take their job seriously, It’s much better when you don’t rush things. Negotiating Process is Continual, Not an Individual Event Excellent negotiating results are just an outcome of a healthy relationship with the involved party. It is necessary to cultivate a relationship ahead of time. For the same reason, it is important that you constantly look for opportunities that will grow your relationship with the management. There are cases that even before having any discussions, managers determine the outcome already. Find the Bargaining Chip In addition to taking advantage of someone’s weaknesses, focus on taking extreme advantage of your strengths. It is essential to establish a firm foundation while negotiating. You can also demonstrate your expertise and knowledge about things. However, make sure that the skills that you’ll show will have a substantial impact on the thing or position that you need. It can determine a good result especially if the managers see that you deserve it. You are already establishing your credibility at work. It is challenging playing catch-up while negotiating, so it is better to take the initiative and guide the process in the direction that will favor you. Don’t Tag Your Ego Along Employees who attain success in getting the things that they want don’t usually show that they care about the result. However, it is their strategy to make the other side feel that it is okay to reject them, just as long as they tried. Timing is Everything Timing is everything, so it is important to pay attention to it. Timing is key in any negotiation. It is important to know what to ask, but you also need to be sensitive when to ask for it. There are times that you can go forward, and there also times that you need to wait. It is best to look for the best time before pressing for the thing that you want. However, watch out of pushing things too hard, because it may pollute a long-term relationship with you boss. Go For a Win-Win Solution Throughout the negotiation, always try to determine things that are acceptable for the management. It can be a mixture of various things that aren’t necessarily everything that you wanted. It is important that you understand the management or your supervisor's priorities, like how you also understand your priorities. So it is better to think of the things that you would do if you were in their position. When constructing a negotiations or requests to your boss, it is okay to attempt in satisfying some of the company's priorities but make sure that it doesn’t weaken your position. Always be ready to give up some things in exchange for the things that you want. It is smart if you know your limits, and how far are you willing to go just to get the deal. Stick To Your Principles As an individual and employee, you will have your set of values and principles that you don’t want to compromise. If you see that the negotiations will break some of those principles, then it can be something that you can throw away. Getting What You Want You can compare successful negotiation to a chess game. It requires different things like awareness, creativity, timing, and anticipation of your opponent’s next move. When using negotiation to get something from work, it is important to anticipate that your boss might have something up their sleeve to rebut and say no to your request. Your moves must be progressive so that you can expect the same from your boss. While creating the plot of the strategy, it is important that you anticipate the end game. Also, you need to be ready for the outcome. After getting the job done, and getting what you want, it is appropriate to end the negotiation with a handshake. Takeaway As an employee, some requests and promotions seem too hard to attain. Negotiations can be helpful for employees to have an approval on the requests and promotions that they are aiming. With proper planning and an in-depth strategic negotiation, you can easily achieve it. The things listed above are the things that can help you get what you want at work.

How Automation Tools Are Transforming Digital Marketing?

When it comes to digital marketing, automation tools are no longer just a futuristic concept; they have become a fundamental part of the marketer's toolkit. Automation not only enhances efficiency but also brings a level of sophistication and precision to marketing campaigns that were previously unattainable. To explore its applications further, here’s a look at how automation tools are transforming the field of digital marketing, backed by facts and recommendations that may not be commonly known. The Emergence of Automation in Digital Marketing The digital marketing world is inherently fast-paced and dynamic, with an ever-growing need for more efficient and effective strategies. This is where automation tools step in. They are designed to automate repetitive and time-consuming tasks such as email marketing, social media posting, and ad campaigns. But apart from streamlining repetitive and time-consuming tasks, there are several other ways in which automation tools have impacted the field of digital marketing. These are as follows: Enhanced Personalization and Targeting One of the most significant impacts of automation in digital marketing is the ability to personalize content at scale. With advanced data analysis capabilities, automation tools can segment audiences more precisely and tailor messages to meet the specific needs and interests of different groups. This granular approach to targeting not only increases the relevance of marketing messages but also boosts engagement rates. For instance, automated email marketing campaigns are known to result in a 70.5% higher open rate and a 152% higher click-through rate compared to standard emails, as per Campaign Monitor’s data. Streamlining Marketing Operations Automation tools streamline various aspects of marketing operations, from lead generation to customer retention strategies. They allow marketers to set up triggers based on user actions, ensuring timely and appropriate responses. For example, a user visiting a particular product page can automatically receive targeted emails or ads related to that product. This streamlined approach not only saves time but also ensures a cohesive and consistent marketing effort. Other Benefits and Recommendations Here are some other benefits of using Automation tools in the field of digital marketing: Predictive Analytics for Future Planning Beyond just automating tasks, some sophisticated automation tools now incorporate predictive analytics. This feature uses historical data to forecast future trends and consumer behaviors, allowing marketers to plan more proactive and strategic campaigns. Automated A/B Testing for Optimized Results While A/B testing is a known practice, automating this process can significantly enhance its effectiveness. Automated A/B testing can simultaneously test multiple variables, providing quicker and more accurate results to optimize marketing strategies. Integration with Customer Relationship Management (CRM) Integrating automation tools with CRM systems can create a more seamless customer journey. This integration ensures that all customer interactions, from initial contact to post-sale service, are tracked and managed effectively, leading to improved customer experiences and loyalty. Data-Driven Insights Marketing automation tools provide valuable data on user interactions, allowing marketers to make informed decisions. It helps identify audience preferences, optimize campaigns, and improve overall performance. Consistent Branding Automation tools maintain a consistent style across marketing channels, including visuals, content, and communications. This consistency enhances brand reputation in the competitive digital space. Social Media Integration Social media automation tools enable scheduled posts across platforms. Marketers can create content in advance, post at optimal times, and engage with audiences more efficiently. This results in better social media presence and increased engagement. Lead Nurturing and Generating Quality Leads Using automation tools allows marketers to nurture leads at every stage of the customer journey. For instance, when a user downloads a brochure from your website, marketing automation can automatically send personalized follow-up emails based on their interactions. This personalized approach increases the chances of conversion. Furthermore, 86% of marketers believe that marketing automation has improved lead quality. By analyzing user behavior and personalizing content, automation tools help attract and retain high-quality leads. The Challenges and Ethical Considerations While the benefits are substantial, there are challenges and ethical considerations in using automation tools. One major concern is the potential for a lack of personal touch. Marketers must balance automation with human interaction, especially in customer service and content creation. Additionally, data privacy and security are paramount. This is one of the most crucial considerations when it comes to using automation tools in digital marketing. Transparency and consent are absolutely essential. Hence, marketers must always inform users about data collection and usage beforehand. Moreover, with automation tools handling vast amounts of personal data, marketers must ensure compliance with regulations like GDPR and prioritize data security to maintain consumer trust. We have discussed some other challenges and ethical considerations of using Automation tools in digital marketing: Quality vs. Quantity Using automation tools can help to generate large volumes of leads but not all of them will be high quality. Focusing on the quantity of leads as opposed to quality can harm conversion rates. Hence, marketers should prioritize lead quality along with quantity to build meaningful relationships with customers. Customer Experience Overuse of automation tools can lead to impersonal interactions and can make brands seem robotic and detached. This spoils the consumer’s experience with the brand and results in a loss of authenticity. Hence, organizations should only use automation to enhance personalization not replace genuine human connection. The Future of Automation in Digital Marketing Looking ahead, the role of automation in digital marketing is set to become even more significant. Advances in AI and machine learning are expected to introduce even more sophisticated automation capabilities. As per Gartner’s prediction, by 2023, 40% of infrastructure and operations teams in large enterprises will use AI-augmented automation, resulting in higher IT productivity. We have explored some of the predictions and trends below: Automating High-Value Actions: Brands will move beyond automating repetitive tasks. They’ll focus on automating quality customer experiences, especially as consumers prioritize personalized interactions. Marketing, Sales, and Success Alignment: Teams (marketing, sales, and success) will collaborate more closely. Automation workflows will account for user behavior beyond marketing, ensuring a seamless customer journey. Automation as a Vital Part of CRMs: CRMs will integrate automation seamlessly. Sales professionals will leverage technology to close deals, enhancing efficiency and customer relationship management. Across a Company’s App Stack: Automation won’t be limited to marketing. It’ll extend across various business functions, optimizing processes and improving overall productivity. Business Chatbots as Full-Time Agents: Chatbots will evolve beyond simple responses. They’ll handle complex interactions, provide real-time assistance, and enhance customer support. AI for Automated Decision-Making: Artificial intelligence will drive data-driven decisions. Marketers will rely on AI algorithms for campaign optimization, targeting, and content recommendations. Automating Data Collection and Reporting: Automation tools will gather and analyze data efficiently. Real-time insights will inform marketing strategies and performance measurement. Robotic Process Automation (RPA) RPA will help businesses become more productive by automating repetitive tasks, reducing errors, and freeing up human resources. Improve Efficiency and Productivity With Marketing Automation Today, automation tools are not just transforming digital marketing; they are redefining it. By embracing these tools, marketers can unlock new levels of efficiency, personalization, and strategic insight. In this process, it’s crucial to approach automation with a balance, ensuring that the human element of marketing remains intact. As we continue to navigate the ever-changing digital landscape, the integration of automation in digital marketing strategies is not just a trend – it's a necessity for staying competitive and relevant in today’s digital marketplace. For further support, don’t hesitate to get in touch with an experienced digital marketing agency. Read Also: What Makes Automation Testing Essential For Retail? What Is YouTube Automation? Everything You Need To Know The Rapid Growth In The Global Industrial Automation Market

What to Know About Location-Based Data

For businesses in any industry and of any size, location-based data and the use of a location analysis tool can take your marketing to the next level. Location-based marketing means that you’re targeting your audience based on where they are at a current moment, or maybe where they’ve recently been. For example, you could target an audience that had recently been to a local car repair shop, or maybe you’re using zip codes to target people. Location data can provide a lot of information about what a person does on a daily basis. This could include their shopping habits, where they prefer to eat, and it can even provide information about how they go from looking at a product online to buying it in a store. The use of location-based data means that you can personalize your products or services and be more targeted and efficient with your marketing. The following are some of the big things to know. The Basics Location data is typically a reference to the specific geographic position of a smartphone or another device, or a building. There are coordinates that are expressed as Latitude and Longitude, and these are the geographic positions themselves. As far as marketing, GPS data is what’s most commonly being talked about. GPS provides coordinates gathered by a device. There’s another term to be aware of here too, which is a Software Development Kit or SDK. SDK codes are used by app developers. These codes then tell the app once it’s installed on someone’s device to collect location data from that device. The codes that are installed in an app do require that the user give explicit permission for the collection of location data. The SDK method gives deep insight into the habits of users, but the opt-in element is important. Usually, the opt-in is obtained when a user first interacts with an app after downloading it. In some cases, an SDK can only work when the app is open, and others can run in the background. Legality Location data doesn’t record someone’s identity or any information that could personally identify them. Businesses small and large throughout the world do use location data. There are regulations and legal compliance issues to be aware of, though. For example, data privacy laws dictate how businesses can collect and utilize some customer data. A data collector has to get the specific consent of someone to use, store, manage or share their data. You also have to provide them the opportunity to opt-out any time. Strategies For Location-Based Marketing There are a lot of ways that you can use location-based data in your marketing. Examples include: Geofencing: This is a concept where location data is collected in real-time. With this approach, there’s the creation of a virtual perimeter around a certain location. Then, you’re either gathering data within that or targeting. You can use it for proximity marketing. For example, if someone with your app enters an area within your perimeter, then they might get a push notification letting them know of a sale or event. Geotargeting: This is about delivering ads to people in a particular location, but it’s different from geofencing in that it can use previous location data paired with specific attributes of the audience. It might, for example, use location along with interest or behavioral data. This gives the opportunity for segmented and tailored marketing. Conquesting: This location-driven marketing approach is about reaching your competitor’s customers. For example, you’re using collected data to reach an audience when they are visiting the location of your competitor. What Types of Businesses Are a Good Fit for Location-Driven Marketing? There are broadly a few types of businesses that might find location marketing is a good fit for them. First, if you have retail locations, it can be a good idea to explore the collection of location data. This can include shops, restaurants, or car dealerships. If you’re a business that has special events or seasonal events, you might consider it. This could include event venues, sporting businesses, and businesses in travel or hospitality. eCommerce brands might use location marketing to find shoppers that go to brick-and-mortar competitors. Niche industries such as transportation and real estate as well as education can benefit from location marketing. Location data is really the biggest thing right now in terms of understanding customer behavior and the full customer journey and filling in gaps in that journey or perhaps the gaps between online and offline behavior. Read Also: Crucial Role of Content Marketing in Local Business Tips on Doing Search Engine Marketing (SEM) for Businesses 5 Marketing Tips to Help Grow Your Business on Instagram

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How to Get What You Want at Work By Strategic Negotiation

How Automation Tools Are Transforming Digital Marketing?

What to Know About Location-Based Data

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

Share this Article

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related