Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Published on: 04 November 2020 Last Updated on: 30 October 2024

Every new online store comes with subpar sales, at least in the beginning. While this may make you want to give up, remember that there’s still a chance for you to generate more sales and earn more money.

All you need to do is seek the help of an e-commerce expert like Matthew Lepre. With his years of industry experience as seen in tons of Matthew Lepre reviews, he can help you perform the following tips that can help boost your sales:

Be Visual

A picture paints a thousand words. This is especially true when it comes to online selling.

Since the client cannot see or touch the product for himself, he needs to have a good visual reference. You can provide this through captivating photos.

While you may not be a photography expert, you can still come up with pro-grade images.

First, use a good backdrop – a plain white one would do. Next, mind the lighting when you take a picture. For this, you can use softbox lighting.

There are several more things to consider, so make sure to refer to these photography tips for beginners.

Enhance Communication

E-commerce experts believe in good communication, something you can promote with a live chat feature.

This can be a chat screen that automatically pops up on your site. You also have the option for a more subtle clickable button.

So, what makes live chat good for the business? For one, it addresses the issue of urgency.

Some of your clients may have concerns regarding specific products. With live chat, you can answer them right away, and this swiftness might be the push they need for the purchase.

With 77% of customers refusing to buy from a store with no live chat features, it’s essential to have this feature installed right away.

Ease the Checkout Process

Clients go online shopping because of the fuss-free experience. As such, you stand to lose several customers when you complicate the buying process.

A lot depends on the UI, UX, and hosting when it comes to easing and accelerating the speed of checking out. Using a Magento Hosting helps in improving the speed of the experience and allows the final payments to be made in a fraction of seconds. This helps in improving the overall user experience.

Because of this, e-commerce experts recommend easing the checkout process. This can be done by offering a guest checkout option. That way, eager buyers don’t have to fill out several forms to complete their purchase.

Simplifying the process should not be limited to guests, though, as you need to deliver the same service to your existing subscribers.

One way to hasten the checkout process is to reduce unnecessary form fields. You can do this by having a tick box that allows the program to use the shipping address for the billing address.

Adding a progress bar is a worthwhile consideration as well. With this, the clients are informed of all the steps they have to take to finish the purchase.

Improve Client Trust

Trust is the foundation of relationships – whether personal or business. This is why gaining your clients’ trust is vital if you want to continue transacting with them. Fortunately for you, an e-commerce expert can help you promote trust through every part of the funnel.

The best way to do so is through social proof, that is, adding customer reviews to your product pages.

Apart from the product description, the review is another aspect where clients base their decisions. If the product comes with many rave reviews, the buyer will be more convinced to click the checkout button.

It’s also important to show your badge of honor for payment security. Remember, identity theft is not an issue to be taken lightly. It affects approximately 14 million individuals or 1 out of 15 people.

With the many payment badges available, it’s best to use those that generate the most trust. So far, the most popular seals include:

PayPal
Verisign
McAfee
Truste
Better Business Bureau

Apart from showing these badges, putting in client testimonials will help boost sales, too. Like reviews, this can help assure your clients that they’re making a safe purchase decision. If many others have bought from you securely, why shouldn’t they?

Utilize Email Marketing

Many people believe that email marketing is dead, but e-commerce experts are quick to point out how mistaken they are. You get to earn as much as $42 in ROI for every $1 you spend on email marketing.

You can capitalize on email marketing in several ways. If you don’t have a list yet, you need to do a promotional bit to collect email addresses. For example, you can give discounts or a free shipping coupon in exchange for newsletter signup.

Now that you have a couple of emails under your belt, you can use them to boost your sales. One technique that e-commerce experts recommend is cross-selling. This is where you promote products that are related to or complementary to the client’s purchased items.

Another way to boost sales is to send promotional deals during hot dates, like Valentine’s Day, Thanksgiving, and Christmas. Make sure to appeal to the client’s fear of missing out by offering limited-time offers such as one-day sales or flash sales.

Launch Paid Ads

The term ‘paid’ may make you queasy, mostly if you have already spent a great deal establishing your online store. That said, this should make you consider paid ads even more.

Despite its name, paid ads are cost-effective ways of generating sales. And you don’t have to necessarily spend a lot to get started. You can test the waters for as low as $50.

An e-commerce expert can also help you gain a clear understanding of your target audience. This will help you hone in on the group that’s more likely to buy your products. That way, you gain the best value for your money.

An e-commerce expert can also help you run multiple campaigns with different ad variations. According to Matthew Lepre reviews, this is important because social media channels help generate the most leads.

More importantly, an expert can also help you monitor and interpret the metrics that come with the ads. That way, you get to focus on the campaigns that bring the most revenue.

Optimize Your Website

To grow your sales, it’s essential to optimize your website’s loading speed and uptime. If your website doesn’t load quickly there’s a high chance that the visitors may bounce away without even checking your products or services.

Your expert may recommend using reliable Magento hosting solutions that can help boost the loading speed of your e-commerce website. Additionally, the web hosting provider also determines the uptime of your website. The expert will help you find a host who has minimal downtime to ensure that your website remains online all the time.

E-commerce experts can help you boost your sales. With the many benefits they can bring to your business, it’s high time that you contacted one today.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How ToEmpower Your Small Business through Digital Marketing?

Ten years ago, if any small business wanted to promote itself, chances are that there were not many credible platforms around. Credible in terms of affordability and ensuring definite ROIs. For small businesses with low budgets, competing with big brands and Above The Line (ATL) advertising, was simply not possible. However, in the past few years, the surge of the digital revolution meant that small businesses could make their presence felt in this world. As digital becomes a part of human existence, digital marketing has emerged as a reasonable, definite and direct marketing tool to help small brands. From a brand website to Social Media Marketing, small brands have embraced the digital revolution wholeheartedly. This has helped them- Drive traffic to their website Make more sales conversions Increase their revenues Build an online community Reach out to newer consumers In this article, we look at the top 3 digital marketing strategies that are being used by small brands to help them grow their businesses. 1. Brand Website: Let us start with the foundation of digital marketing. A brand website is like an online address for your brand. In many ways, it is similar to the physical store that the brand may or may not have. By being on Google search, every brand improves its chances of being discovered. This helps more and more people know about the brand. By climbing the search pages, small brands vie for more clicks and revenues. This also opens up different avenues of growing businesses. Like an e-commerce store, Google AdSense revenues, collaborations, and other sources. A brand website is a first and foremost thing that a small brand should invest in. It does not require huge investments or technical know-how. By outlining your major products and services, small brands can attract a huge consumer base. 2. Social Media Marketing: When social media burst onto the scene, no one had expected it to have such a great impact on human civilization. As human beings spend more time on social media than on any other life activity (apart from work or sleep), small brands have flocked to the medium aggressively. The most attractive proposition that drives social media is good content. In addition, the medium is free, unless you want to promote yourself in a paid fashion. By maintaining social media presence, brands have been able to reach out to newer audiences and build engagements and communities. From Facebook to Instagram, from Snapchat to Pinterest, small brands are competing aggressively with big brands. When it comes to social media, great content and strategy take priority over outright infusion of money. You can learn more here about ways of using digital marketing for social effectively. 3. Google My Business (GMB): Like social media, Google My Business has helped small brands integrate their online-offline presence. In other words, GMB helps local businesses find audiences by linking them to local populations and geographical locations. For example, if anyone Google’s ‘Cake Shop’, Google located the person’s GPS and shows him the nearest cake shops in the area. If a small cake shop maintains its GMB page and is active on it, GMB will show that establishment right at the top. This is one of the best digital platforms for small brands to maintain their online presence. Not only is GMB free, but it is also very credible and effective. All small brands need to do is maintain a thriving GMB profile. Conclusion Gone are those days when hoarding, billboards and TV primetime were the only ways of reaching audiences. The digital transformation has made digital marketing a potent force for small brands to excel. By maintaining an online presence, small brands can transform their businesses completely. Read Also: What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? 5 Types Of Digital Marketing Exploring The Different Types Of Digital Marketing Strategies

Performance Testing For E-Commerce Platforms

Are you an E-commerce brand or platform that is looking for experts to run mobile app testing for your channels? Do you how specialized software testing services can help you climb over your competitors in the E-commerce space? Have you looked at enlisting the services of experts like QA Madness that can help you grow your E-commerce platform? Time and again, we see blogs on the internet that suggest running an E-commerce platform is as easy as eating a piece of cake. To be honest, if being successful and generating sales in E-commerce would be so easy, everyone would be acing it. The fact of the matter is that E-commerce is not easy. It requires a lot of effort, time, strategy, and resources. You cannot simply create an E-commerce website and hope to become the next Jeff Bezos! In this article, we look at how performance testing for E-commerce platforms is essential for garnering success. We take help from leading experts and friends at QA Madness to understand what goes into making a successful E-commerce business. What is Performance Testing and why your E-commerce Business should Invest in it? In simple words, without sounding too nerdy, let us try to look at what is Performance Testing. Performance Testing is the process of rigorously testing all the tech and digital components of an E-commerce business. This includes the desktop version of the platform and mobile app testing. The key is to look at and analyze how the entire tech and digital ecosystem operates when exposed to real-world use. Imagine hundreds of people are using the E-commerce platform app at the same time. The questions that then arise are- Is the server being able to handle the heavy load of all the traffic using the mobile app at the same time? Is there a lag or breakdown that any of the users are experiences or are the UI and UX getting compromised under stress? What are some of the benchmarks and standards that should be used to judge speed and whether the platform is exposing some bottlenecks? Performance Testing is more than just looking at loading page speeds. It seeks to test each aspect of the E-commerce platform and suggest the perfect optimization for the same. 4 Important Things to consider during Performance Testing for E-commerce: In this section, we request experts at QA Madness to help us. Specifically, to list down some important things that should be considered during Performance Testing- 1. Testing Financial Transactions- One area where things can go wrong is in the area of financial transactions. With so many people using the same platform at the same time, you need to test to ensure that every transaction is going through. Integrations with Payment Gateways, the ERP, and Inventory Management Software are all areas that should be covered under this software testing services. 1. Checking the Mobile App Exhaustively- Mobile app testing perhaps constitutes one of the most important verticals for Performance Testing. How the app performs, is the search is optimized, whether the graphics are getting compromised are all issues that mobile app testing will help resolve. In addition to the app, the mobile version of the E-commerce platform’s website also needs to be tested rigorously. 2. Region-Based Testing for Different Geographies- If you are starting an e-commerce business, you are looking at a truly global audience. This is why you need to make sure that the internet protocols of the different countries are not interfering with how the customers in those countries are engaging with your platform. Changed domain URLs, IP addresses, and other rules and regulations need to be considered. 3. Data Management Testing- Any successful E-commerce ecosystem is incomplete without integrated data management. For an E-commerce platform, data is the lifeblood that helps all its verticals- marketing, sales, and CRM. Performance Testing needs to ensure that the data collection, cloud storage solutions, and the final outputs are being generated in a systematic and orderly fashion. The Three KPIs of Performance Testing as stated by QA Madness- While there can be multiple KPIs that software testing services can help E-commerce brands with, QA Madness states that the following are the three major ones. They refer to the same as the three ‘S’s of their Performance Testing goals. 1. Speed- When it comes to speed, we are referring to the speed of the website, mobile version of the web, and the mobile application. It also includes the speed with which users are progressing from one page to another on the app and the website. The higher the speed, the better will be the user experience. This combines to deliver the best sales and revenues for an E-commerce platform. 2. Scalability- You do not want your website and app infrastructure to be so weak that it crashes only after a hundred visitors. Your E-commerce website and the app must be tested for scalability to handle massive loads all at the same time. This will help you provide a fluid experience to millions of users and potential customers all at the same time without compromises. 3. Stability- A lot can go wrong on an E-commerce website when it is put under stress. Graphics can fall out of place and payment gateways can collapse. You never want the users to experience these problems on your platform. An E-commerce platform needs to be stable all the time, with or without load. Performance Testing seeks to build the stability of an E-commerce platform. The Bottom Line: There is no set rule as to when an E-commerce platform should go for Performance Testing. Some believe that it should be done at the early stages of development. Others believe that it should be done once the development of the platform is complete to identify the loopholes and then plug them accordingly. No matter when you get them done, Performance Testing is essential for your E-commerce platform. If you want to create a highly optimized and result-oriented business, this is a great investment you should look at making. If you have any other questions on software testing services or mobile app testing, feel free to ask them. Use the comments section to drop your queries. We will once again request, or disturb, as the case may be, our friends at QA Madness to help you out. Read also: The Right B2B E-Commerce Platforms to Sell Your Used Machinery Approaches for Increasing E-commerce Sales Through Inventory Reports 5 Reasons to Use Magento for Your Next Ecommerce Website

The Definitive Guide to Market Your Business on Facebook

Social media has penetrated deep into the life of humans in almost every possible parameter. As the rise of smartphone and tech gadgets are more frequent, the exchange and flow of information have become extremely easy. In a recent survey conducted by a top American university, it was clear that people who own a web-enabled phone spends around 2 – 4 hours while checking their feeds and news on their social media platforms. That’s a huge amount of time and gives a great opportunity for businesses to grow and reach a maximum audience. An active and decent social media page helps greatly in strengthening your brand without being annoying (Inbound marketing) For example, if Jim’s feed is filled with the last night’s birthday party that he had attended then popping up the latest shoes from Jimmy Choo won’t look bad. Here’s the deal, are your sales even after spending millions in marketing aren’t justifying your ROI? Are you still searching for the big Marlboro epic ad campaign that changed the whole horizon of how cigarettes were used to take by the people? Stay on as we are about to explain the tricks that will benefit your business insanely. Here is the definitive guide to market your business on facebook: Step Number One: Optimization will sail you through: Have you noticed one common practice often used by most prominent brands on social media? They are appealing even to the people who aren’t even interested in the brand or page. What draws them towards them? One simple approach is optimization! A Username Matters the Most: Let’s learn this with an example. facebook.com/gtbdajgdbkahdj_bdjabdjagdj_45454544545454 facebook.com/myshop Now, ask yourself, which one you like the most? The second one is easily understandable and it makes more sense than its counterpart. Always try to claim a vanity URL as it serves the purpose well. Keywords Can Get a Deal for You: Including relevant keywords is the fundamental practice of SEO. Using specific keywords can end up all the results of a query on your page. Make it a habit to add potential searchable words and a brief description of the business that you’re operating. A Category Matters the Most: In order to reach a maximum number of people and elevate your profits, one should avoid placing their business in an improper set of categories. A specific category would help you in getting placed on the Facebook Graph Search. The most common ones are choosing ‘Companies & Organizations’ An Image Speaks More Than Words: It’s a proven fact that the majority of people would first see the cover and profile image and then decide if they want to spend time on the page reading content or not. Making images to speak about your business is perhaps the best approach that can grab you multiple customers and boost your “likes” count instantly. Participating In Groups Can Boost Engagement: Bragging about being the best is possible the biggest false marketing approach that you can ever adopt. Instead, you should concentrate more on contributing to the industry by providing important tips and tricks. This will help you in elevating your engagement and fan base, probably a vintage approach, but surely not a lame one. Don’t try to be in a rush and declaring yourself as the best option for the people. As deep inside you know, you’re not. Organic Vs Non-Organic Likes: Users cannot be fooled! Read this one more time. Users cannot be fooled! With easy access to information, the once used to innocent users or customers are now your worst critique, who is capable of ripping apart your products within a matter of a few seconds. Often time’s marketers buy Facebook likes in order to show their credibility to the potential user or customer. Buying fake likes can make the credibility of the organization into question as it shows a lack of transparency and integrity. In August, last year Facebook announced its plans about disabling more than 80 million fake accounts that would surely be a big blow to the face of the people who aren’t following the right approach. Facebook Ads: For quite some time, Facebook has expanded its horizon from “Connecting The World” to “Helping Reaching your Business to Target Audience” They give more exposure to your brand by featuring your content on the user’s feed and give an opportunity to them so; users can place their order as well. Choosing your campaign objective will help you meet your advertising goals. To create the best possible Facebook ad, you can use a good spy tool to see which of your competitor's ads are working best. How to Meet Your Objectives Using Facebook Ads: You might place a doll face or video on the whole Ad campaign, but it doesn’t matter if you haven’t placed your most important content on the first page. Then, it’s almost certain that you won’t be able to make it big. “Place your Most Important Content on the First Page” Use Call to Action Button: Placing a call to action button at the end of your Ad is like a perfect ending to the story. “Shop Now” “Claim Now” are some of the most important Adjectives that helps in converting potential leads to regular customers. Let them know why they should click on your ad! The Final Statement: There could be tons of important features that can help you to boost the business that you’re operating, but the above-mentioned ones are the most relevant in terms of building a brand and reaching to the more number of people. We hope you had a great time going through our article and will surely implement these strategies in order to gain maximum profit from your organization. Read Also : 5 Steps On How To Market Your Business Using Social Media Why Every Business Needs Digital Marketing 7 Proven Marketing Tactics To Increase Your ROI In 2018 How To Remove Pname Com Facebook Orca

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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How ToEmpower Your Small Business through Digital Marketing?

Performance Testing For E-Commerce Platforms

The Definitive Guide to Market Your Business on Facebook

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Be Visual

Enhance Communication

Ease the Checkout Process

Improve Client Trust

Utilize Email Marketing

Launch Paid Ads

Optimize Your Website

Share this Article

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Guaranteed Ways Video Marketing Will Help Your Business Grow

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related