Guaranteed Ways Video Marketing Will Help Your Business Grow

Published on: 11 December 2020 Last Updated on: 11 September 2024

Unless you have been living under a rock or a remote island, you will know that video marketing is an important part of every modern business. So, it shouldn’t be shocking that video marketing has become a rage in the market.

You should expect that online users will cross the 2 billion marks in the next few months.

Did you know that YouTube hosts 1 billion unique visitors every month. This means the popularity of video marketing is not hidden from anyone in the world.

With several social networks having launched the video ads, the responses have compelled other business owners to join the bandwagon. It is expected that more than 75% of internet traffic will be filled with videos in the next year.

As a modern business owner, if you haven’t adhered to the idea of relying on video marketing, you’re not modern and certainly not going in the right direction. Here, we will guide you through a few ways video marketing can expand your business audience:

1. Present Your Product

Make a concise video to let your audience know about the product or service you have to offer. Just like there is a difference between reading a science chapter and attending it in class, the audience develops a better understanding of the product when they have somebody tell them about it.

Make sure to educate them about the benefits of your product or service. If you make a good quality video with information about the audience’s interest, you will quickly witness an increase in the number of visitors.

We suggest you use a teleprompter, which will make your video more professional. Furthermore, as they flock to your website, most of them might convert into customers quickly.

2. Offer Instructions

In today’s time, customers love to sift through video tutorials because they guide them in detail about using the product. For example, If you debut with “How to use this shampoo” or ‘How to unbox this phone,” customers will quickly get inclined towards viewing it. This way, you will not only win the customer’s trust but will also satisfy them quickly.

Not to mention, customer loyalty is a very important factor in today’s world, so you must strive for it.

3. Explain Why You Stand Out

Let’s take a simple example to elaborate on this concept. If your company is about to launch a new shampoo, you should know that there are hundreds of shampoo options out there already.

To impress the customers, you will have to tell them about how your offering is different from the other. Unless you don’t have something valuable to offer, customers will not trust your brand.

Visit Soflostudio.com to get a professionally developed video for your video tutorial. Only a top-notch video shooting firm will sift you through the right way to promote your product.

4. Equipping the Video with Special Content is a Good Idea

A modern customer is not only concerned about the core product but also expects the company to value them.

So, do you have anything else valuable for the new clients? Adding plenty of informational articles on the main website is not going to have a strong impact as strong impact as a video message will.

For instance, if you want the customers to know about what goes on behind the scenes in the manufacturing of your product, you can shoot a 3-minute video and give them short glimpses.

5. Explain Your Story

Instead of filling the landing page of your website with an abundance of content, it is best to let the customers know about it through a video message.

In fact, most people ignore the “About Us” section because it is too dull. Record a video with the chairman of the company, and don’t forget to include glimpses of the journeys of veteran employees in the company.

Explaining the founding story of the company will have a strong impact on the minds of the customers.

6. Explain the Vision and Mission of the Company

Every stakeholder of the business is interested in knowing about the short-term and long-term goals of the business. This is because stakeholders must stay in touch with the company for a certain time.

Only if they are in coherence with the goals of your firm will they decide to stick to it. This is why explaining the vision and mission of the company through a short video can make a difference to the reputation of your company.

7. Video Marketing is the Need of the Hour

In simple words, video marketing is not an option but the need of the hour. As soon as a new product or service is launched in the market, customers flock to YouTube, and the social media pages of the business to find video messages.

If you don’t rely on video marketing, your competitors will stand out to the customers. Secondly, you need to realize that video marketing is cheap and can save on the costs of traditional advertising.

Starting your Digital Marketing Journey? Why you Should Focus on Digital Marketing

Digital marketing is not a fad. It’s the new spine of business success in this era and beyond.

If you’re wondering where to begin, here’s your cue. Billions of users are online daily, and you shouldn’t just want to create an online space; you need engagement for your business.

Here’s why digital marketing should be your first focus as you launch out.

1. Reach a Wider Audience

The internet is global, and so is your audience. Unlike traditional marketing, which often limits you geographically, digital marketing allows you to reach people anywhere in the world.

Whether it’s through social media, search engines, or email marketing, the potential for audience growth is massive.

Think of your product getting discovered by someone on the other side of the globe; that’s digital marketing.

2. Cost-Effective Advertising

Traditional marketing methods like TV commercials or print ads can be expensive, especially for small businesses.

Digital marketing, on the other hand, offers a variety of affordable options.

With tools like social media advertising and pay-per-click (PPC) campaigns, you can reach thousands of potential customers without spending a fortune.

Plus, you can set your budget and adjust it as needed so you don’t overspend.

3. Measurable Results

Digital marketing is probably the most measurable form of marketing. We can see, in real-time, what is working and what isn’t, and we can refine our strategies accordingly.

How many people are visiting your site?

Did you make sales this week?

How long do they stay on your site? What were the reasons people returned a product?

With online analytics, you can even measure specific goals you want to achieve for your website or blog (i.e., analyze conversions using built-in tools on platforms like Facebook Ad Manager or Google Analytics).

In other words, digital marketing will help you understand how your potential buyer base behaves and uses technology to make informed decisions.

Final Thoughts

The world of digital marketing may seem daunting, but the reality is that digital marketing is an essential component of any successful business in today’s world.

You don’t have to do everything at once. Start with a few key tactics and build from there.

The most important thing is to begin.

Your future customers are already looking for your product or service online. The question is, will they be able to find you?

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Top 10 B2B Marketplaces to Grow Business!

B2B marketplace has become the best platform for wholesalers, retailers, or buyers to trade. It has helped so many sellers to reach their expansion selling goals. To sell your product or services through these platforms, you will have to create an ID on a particular website. The platform will work as a broker or commission agent. The best thing is that you can sell your product or services worldwide. Here we have listed the top 10 platforms, which will help you to grow your business. Here are the top 10 B2B marketplaces to grow business: 1. alibaba.com: Alibaba.com stands at the top of this list because it is considered the best leading b2b platform. Jack Ma and Pang Li, these two Chinese people founded this marketplace 18 years ago and since then offers a broad range of B2B services all over the world. It is also considered the best platform for related services, including B2C and C2C. 2. eWorld Trade: Eworld trade is also one of the best leading trade platforms for today's generation. It is because it has made the process more reliable, worthy, and secure. The well-established trade platform also offers a broad range of eCommerce services. 3. TradeLeaves: TradeLeaves makes Cross Border and Domestic Trade simple through its online platforms comprising of Marketplace, Business Listing, Information Services (BLISS), and Classifieds. TradeLeaves user-friendly digital platforms make increased visibility and exponential growth a few clicks away. TradeLeaves supplements the online platforms with its own professional services and escrow services as well as third-party services. Simply put, TradeLeaves makes it easy to buy and sell anywhere in the world—cross border or domestic. 4. EC21: The Korean counterpart also offers a broad range of marketing services all over the world. The head offices of EC21 are located in China, Russia, Malaysia, and India. Over 2 million people are engaging in services, including overseas marketing, trading educational seminars, and national cooperation. 5. TradeIndia: TradeIndia is an India-based marketplace platform that stands next to IndiaMart. It has participated in national and international trade events and offers a vast range of services, including DialB2b, Call Me Free, trade alerts, credit reports, and lead reports. 6. IndiaMart: One of the most India-based leading marketplaces is Indiamart, which is continuously growing since its foundation. There are more than 1.7 million visitors recorded on this platform and taking services like B2B and B2C. 7. En. Ofweek: The China-based marketplace is still growing but also has gained so much popularity in the electrical components trade all over the world. The fresh B2B marketplace contender is known as an in-depth reporting marketplace for its sellers. If you want to expand your business in China, you first know everything about the Chinese market. Click here to access china insight. 8. Global Sources: One of the most leading marketplace platforms of some prime countries offers a broad range of import/export services. In the countries where it is working, it has claimed millions of visitors a month and also offers a unique role in the GDP growth of those countries. 9. DHGate: Other China-based service providers have more than 40 million products listed on their trading platform. There are more than 1 million Chinese suppliers are trading with over 10 million buyers of 230 countries. DHGate is considered the most reliable platform that offers valuable benefits to both the buyer and the seller. 10. Amazon: Amazon was introduced as an e-store for purchasing several goods for personal or commercial use. The company noticed that people are showing a lot of interest in their service then they decide to start the B2B process, and now it is one of the best growing and leading trading platforms of India. Conclusion: Here is the list of the top 10 B2B marketplaces that are working all over the world. These platforms are considered the most trustworthy service provider. One can choose any of the above-listed platforms to start a new journey of earning more and more profit through the online selling method. Read Also: Why Should You Hire a B2B Digital Marketing Consultant? How a B2B Payment Solution Can Aid Your Ecommerce Company? The Right B2B E-Commerce Platforms to Sell Your Used Machinery

Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

Excerpt: Delivering email campaigns that perform exceedingly well requires effort and email audits help you get closer to better ROIs. Read on! So half of the year has gone by smoothly (well, almost), your brand’s making money, your workflows are automated, and your email marketing campaigns are doing well. Wait, yes, pause at the last part of the sentence. Are they really performing optimally? To get a clear understanding of the efficacy of your email marketing campaigns, no matter how great and well-automated they might be in your perspective, you NEED to run audits twice or thrice every twelve months. If you meet an email marketer over drinks, they will probably have a lot to say about their KPIs and how the click-throughs are not making the cut. So how can one ensure that their email marketing efforts don’t go down the drain? The answer is quite simple indeed: execute email marketing audits to unveil your strengths and weaknesses, areas of improvement, and those that are doing just fine. In the blog that follows, we will delve into the different kinds of email marketing audits that one can conduct and ways to go about executing them. Let’s get cracking! The Kinds of Email Marketing Audits That One Can Conduct In simple terms, an email marketing audit is a deep analysis of the various factors that contribute to the success of an email campaign so that you know what’s working and the areas that need to be tweaked. The following are some kinds of email audits that you can carry out; each of them focuses on different facets of the email. 1. Email Content & Design Marketing Performance Audit One of the most common kinds of audits, here you delve into your various KPIs (CTR, CTOR, etc.) to get a holistic understanding of the email campaign’s performance. The aspects that you need to look out for are: Subject line: Try to keep them personalized, crystal clear, non-sales, and within the range of 40-45 characters, optimized for mobile viewing. Please steer clear of spammy words such as “earn quick money” or basically anything that sounds too good to be true. Preheader text: It should be related to the subject line, albeit not repetitive. Header: First impressions are often long-lasting; cliched though that may sound, it does hold some weight. The header text next to your logo should be noticeable, clear, and in alignment with the brand ethos. Email copy: Grammatical errors and typos are a major turn-off. No wonder brands invest in the best copywriters to churn out good copy, even in the age of AI! Keep it crisp, clean and deliver maximum value in minimum words. CTA: The Call to Action buttons are the ones that can make or break the ROIs. Keep the design and text in tandem with the brand guidelines, easy to spot and click, devoid of broken links that lead nowhere! Graphics: When crafting an HTML or interactive email, ensure that the graphics render well across devices and the visual hierarchy is maintained. Conversions & Engagement rates: This is the litmus test of your email campaign. Are your emails good and engaging enough to keep subscribers interested, or are there more hits than misses? The KPIs should spill the beans on this one. 2. Email accessibility audit When crafting your emails, if one overlooks the critical aspect of disability, you might fail to foster inclusivity with your campaigns, thereby risking losing the patronage of your subscribers. Keeping email accessibility in mind is absolutely essential, and is something that all email marketers should perpetually strive for. Ensure that there is no sensory overload for those with visual disabilities by keeping a simple and clean email layout. For those living with tactile difficulties, make the CTA buttons larger to ensure greater clickability and visibility across a range of devices. Remember to check for alt text in images to simplify things for users deploying the services of a screen reader. 3. Deliverability Audit You might have the best of Salesforce email templates (or Hubspot; whatever rocks your boat) and check all the above aspects, but if your email campaigns fail to reach the intended inboxes, all your efforts will end up in vain. To check for email deliverability issues, one needs to check the following aspects; Clean email list devoid of incorrect email ids Email Authentication HTML code failures Domain reputation Blocklisting Spam traps IP address 4. Compliance Audit This would include checking the level of compliance of your email campaigns with the guidelines and requirements of CCPA, GDPR, PECR, etc. 5. Email Code Audit Here, one would evaluate and carry out a code clean-up, fix bugs (if any), and ensure the incorporation of the best practices in email coding. One would also conduct tests to see how well the email renders across different email clients and devices. 6. Design Audit In this kind of audit, one would review the emails from the design and aesthetics viewpoint and check how consistent the layout is with the branding guidelines. The different elements one would generally bring under the lens in this kind of audit are checking for the right use of white spaces, design patterns in accordance with the heat map, fonts, logo, layout, graphics, etc. 7. Automation Audit Here, one would check automated email campaigns to see if everything is in order, such as API triggers, templates, links, rules, customer journey maps, etc. One can either carry out all these audits or create a bespoke audit plan that includes permutations and combinations of the different kinds of audits mentioned above. Steps For Conducting The Perfect Email Audit Now that we are privy to the kinds of email audits that one can carry out, let’s move over to getting started with the process of what’s going well and what’s lacking in your current email campaigns. Firstly, you need to begin with drafting a clear set of goals. Much like in other areas of life, the lack of well-defined goals in sight can very well be akin to sailing in a rudderless ship, and frankly, no one wants to be aboard such a ship! You could begin by jotting down the kinds of audits you’d want to run on your existing campaigns and, based on the purpose of the audit, figure out your bespoke learnings and takeaways. Then, you’d like to create a list of measurable Key Performance Indicators (KPIs) that you will be evaluating to check the health and effectiveness of your current campaign. These may include: Unsubscribe rates Open rates (albeit not a very effective one as per Apple’s Mail Privacy Protection feature unveiled in the WWDC conference held on 7 June 2021) CTR (Click Through Rates) CTOR (Click To Open Rate) Spam complaints Conversions Email client & device assessment You can create a spreadsheet to maintain a record of your audit. Here’s what you can document: Name of the email campaign Date deployed (not applicable in case of automated emails) Name of the audience segment Subject line Soft bounce rate Hard bounce rate CTOR CTR Conversion rate Unsubscribe rate You can modify the contents of the spreadsheet as per your unique requirements. One can also diversify the main spreadsheet by adding tabs for different kinds of emails, such as promotional, transactional emails, etc. Once you have your data in place, you can and should proceed with the data analysis. Begin with scanning all the metrics and specifically scrutinize those that fall on the extremities of the curve. The ones that did really well and the ones that missed the mark. Proceed with asking yourself the following questions, Are the subject lines and preheader texts enticing enough? Will I click on them if I receive them in my inbox? Is the visual hierarchy of the email in place, or does it look too cluttered? Does it offer a personalized experience to the subscriber? Does the email copy offer value to the reader, or does it appear too salesy? Does it cater to specific buyer personas and age demographic, or does it appear mass-produced with no specific target audience in mind? Is the cadence too annoying for the subscribers leading to higher unsubscribe requests? Are the CTAs visible, quirky, and enticing enough to get users to click on them? Are your emails accessible to users across the entire spectrum? Wrapping It Up While there are a number of tools available in the market to help you conduct email audits, and you can always request colleagues for a fresh eye perspective on your campaigns, if you’d rather have experts analyze the game for you, that’s possible too! Email Uplers will not only help you analyze your existing campaigns but also deliver interactive emails from scratch attuned to your specific needs. Do drop by for more information! Read Also: Should You Consider Outsourcing Your Brand’s Marketing Campaign? Your Ultimate Guide To Creating SMS Marketing Campaigns Content Marketing Campaign Strategy For Small Business

5 Times DOOH Helped Companies Reinvent Their Marketing

Digital-out-of-home advertising continues to speak to us in the most innovative language that everyone can understand and comprehend. That is why companies approach DOOH product marketing with excitement and now one plays it safe. DOOH is highly impactful, remarkably creative and, unlike most of the traditional ways of advertising, is literally impossible to block or ignore. Thus we’ve figured it’s just the right time to make the top 5 list and pinpoint the times DOOH helped companies reinvent their marketing. Listed below are the most inspiring, engaging and entertaining ways DOOH is used for effective marketing. A friendly warning: please refrain from any marketing reinventing through DOOH until you’ve found a digital signage software provider that fits your brand. Establishing a fully-functional digital signage network is a challenge, so my suggestion is: make a 5-10 key qualities list for DS and go from there. Honestly, there are staple requirements that will help you to make the most out of each display. Your DS soft should be able to play key media formats, integrate another innovative tech, and play interactive content. DS should allow you to seamlessly run a growing network, have a good health system in place, etc. The designs have to be exciting and up-to-date, and there is always a very important matter of quality customer support. Whatever it is for you – list the key requirements and start your search. We’ve spent a good couple of months searching and testing out DS soft, fortunately, we are pretty happy with our Kitcast digital signage software (check them out at https://kitcast.tv/). Best Examples of DOOH Advertising: i) That time we all wanted a Burger King Whopper. Calling me a Burger King fan would be a bit of a stretch, what I am though is a huge fan of their marketing. So, let’s talk about the impressive BK DOOH campaign, their digital-out-of-home pièce de résistance called “The traffic jam whopper”. The amazing never before attempted DOOH campaign in Mexico aimed to end hunger in all traffic jams. They used dynamic DOOH and promoted services in gridlocks bases on real-life data by locating the potential buyers in traffic. Traffic info and real-time data analysis were used to adjust the content of the billboards. Burger King ran messages displaying the time left in traffic and tracked and displayed time left before receiving the order. Additionally, mobile ads with campaign promotion were sent out as soon as cars entered traffic and were in close proximity to billboards. The cars were tracked with Google maps API to pinpoint the exact car position in gridlock. This was the first time ever anyone has attempted a delivery to drivers on the move and it was an outstanding success: the campaign boosted Burger King’s delivery service and the orders for food delivery increased by unbelievable 63%. ii) That time Kylie Jenner won programmatic. The latest Kylie Jenner’s billboard campaign was an ode to programmatic DOOH and has finally shown all of its power. I’m pretty sure that the new Kylie Skin ad campaign was to biggest programmatic campaign to date. Just imagine, it took 1 300 screens in more than one thousand cities across the US to make this digital-out-of-home marketing campaign a success. But, hold your horses, we haven’t gotten to the most impressive part yet! It has been reported that the whole programmatic digital out-of-home campaign was carried out with unimaginable before speed: it was conceived and made public across the US all in just under a week. From idea to Kylie’s face appearing everywhere - from the Times Square to a shopping mall in West Covina – all in just under a week. Jonathan Gudai, Adomni’s CEO said, and I fully agree, that Kylie Skin was absolutely groundbreaking DOOH marketing campaign: “To run that many ads on that many boards, with that minimal effort, is truly a remarkable thing” – stated Gudai. iii) That time McDonald’s teamed up with Met Office. It is getting harder to impress and engage consumers, but, last year Leo Burnett came out with a pretty amazing and a rather simple way to grab people’s attention with a DOOH marketing campaign for McDonald's. They’ve presented a digital outdoor campaign that turned McDonald's famous and highly recognizable menu items into weather icons of the five-day weather forecast and brought all of it to life on giant screens. iv) That time Pepsi brought us the HD live-feed AR 3D “Unbelievable bus shelter” DOOH campaign to scare the life out of us on the way to work. This award-winning campaign is hard to forget: Pepsi MAX has shown us an amazing and unbelievable experience with their innovative DOOH. Life-like lions, aliens and UFO’s, meteors, and people getting dragged underground by octopuses were all appearing before people’s eyes on a morning bus stop. We urge you to watch the promo video for Pepsi MAX - more than 8 000 000 people did! It is one of the most watched ads on YouTube. It was high-tech, creative, entertaining and to this day one of the most unforgettable DOOH marketing campaigns out there. v) That time the Emoji Movie digital-out-of-home won London. Let’s end our list with a really bad movie and a remarkably great augmented reality and DOOH marketing campaign. Sony Pictures has brought a very creative and fun campaign to the streets of London with just a billboard, augmented reality and facial recognition soft. Advanced soft was used to turn the passersby’s into emoticons, it was able to identify gender, emotions and facial expressions with a very impressive speed thus managing to bring AR experience to the high-foot traffic street. The campaign’s reach and “shareability” was up there with the best of them. Read Also: Effective Ways To Utilize Digital Marketing Avoid These 5 Mistakes Before Starting An SEO Signs Your Traditional Marketing Campaign Is Working A Guide To Running Your Instagram Marketing Campaign