FIRST BUSINESS? Here Are SEM Tricks Which Actually Works

Published on: 11 January 2021 Last Updated on: 24 December 2024

Despite being one of Southeast Asia’s smallest countries, Singapore has a highly advanced economy.

The country is a consistent global business hub, with many multinational companies setting up headquarters there. One primary reason is its strong economy, but its strategic location also plays a key role.

This location allows for a unique cultural mix of Asian, European, and American influences. This advantage makes Singapore a top international business community.

Over the years, competition has intensified, making marketing more critical than ever. Working with an SEM agency in Singapore is now standard practice.

Many businesses are trying to gain an edge over their competitors. Creating strong Search Engine Marketing campaigns is vital to your company’s success.

However, doing this is easier said than done. If you’re new to SEM techniques, here are a few tips to help your small business stand out.

Tips on Doing Search Engine Marketing for Your Small Business

Here are some basic tips to begin your SEM journey, whether for a new business or job.

Choose the Right Keywords

Search engines use keywords to match web pages with user searches. So, choosing the right ones is crucial.

Doing so ensures your site reaches your target audience. When using pay-per-click (PPC) advertising, keyword optimization is vital to ranking high in search results.

Various tools can aid in keyword research. With them, you can analyze competition, search volume, and relevance. Doing this ensures that your investments are well spent.

Create Quality Content

Content is king in any marketing strategy, and Search Engine Marketing is no exception. A visually appealing ad or website is important to catch attention.

But your content is what keeps users engaged and interested. Creating valuable, high-quality content shows your expertise and credibility.

As a result, users feel inclined to trust your brand. With this, you can generate more leads and boost conversions.

Know Your Competition

Consider your business, audience, and objectives when creating a Search Engine Marketing plan.

But also look at the bigger picture and analyze your competition. Working with an SEM agency in Singapore can provide more insights with professional tools and expertise.

Competitive analysis shows you what others are doing. You can see what methods work and find ways to differentiate yourself.

Monitor Your Strategy

A common misconception about Search Engine Marketing is that it’s over after executing your campaign.

However, like SEO, Search Engine Marketing is an ongoing process.

It’s not just a one-time strategy that you can leave alone. Consistently monitor your strategy to see if it’s generating the desired results.

Technology is constantly evolving, and new SEM practices are coming over time.

Staying updated ensures you don’t miss out on potential opportunities to boost returns.

Post March Update SEM for Beginners

Now that we are done with the basics, here is how you can do SEM right with the current Google Update.

Search Engine Marketing (SEM), it’s time to step up your game. After Google updated in March this year, keeping up with the changing times and how things are done is crucial.

Here are seven tricks to help you do SEM with the new Google update.

First things first: Mind your keywords

Don’t forget that the recent update has made Google much smarter at understanding user intent. This means that you might need to change your old keyword strategy.

Go through your list of keywords and find those that match as closely as possible to what your target audience is looking for.

Lastly, long-tail keywords have become extremely important because they cater to potential customers typing in exactly what they want.

Ad Copy

Next, let’s discuss ad copy. Google is now favoring relevant and engaging ads. Your ad copy must be crisp and clear and speak your customers’ language.

Don’t beat around the bush; be very specific with your messaging. Highlight what sets your product apart from the competition (if possible, use dynamic text in your ads for added personalization).

User Experience

Another factor you should remember is the landing page experience after this update. Google now considers how users engage with a website when they land on it after clicking on an ad.

A quick, mobile responsive site with easy navigation is critical to keep a tab on here. Check if your pages are optimized for mobile viewing (they should also load quickly across devices).

Also, ensure the context matches pre-click expectations and provides visitors with a seamless user experience through their conversion journey.

SEM Tools

Budgeting is another area you need to be strategic about. The update has more advanced bidding available now, so make sure you make the most of what you spend using those tools.

Consider Google’s automated bidding strategies, for example. They do all the heavy lifting and ensure you achieve your desired goal without constant manipulation.

Never Stop Researching!

Also, continue testing and trying new things. The digital marketing industry changes almost daily – get comfortable being uncomfortable, especially after this last update, as some things may remain unnoticed for longer than others.

Following these tactics and remaining flexible, you can use the March update to increase your SEM efforts and results. Keep testing and learning, and you’ll learn the most.

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10 Ideas To Successfully Sell Your Art Online

Selling art is always a challenge. You have to find ways to bring it to the attention of interested buyers. This involves working with agents, having big galleries to display your art, and so on. However, with the explosive growth of the web and the online market, artists now have more choices when it comes to promoting their work. How to Sell Your Art Online : You now have many different ways to provide exposure to your art online and find buyers. From online art galleries to creating your own website to sell your art, to promote your work through social media, there are many options. 1. Online Art Galleries : The best way to sell art is to get people to see it. Sign-up with a good online art gallery that provides good exposure and if they sell your art, you should get the major share of the sale price. You have to spend some time doing research to find good ones. The best online art galleries do not just display your work. They also curate your work and help you promote your work and to connect with other artists, and buyers, and collectors. Your art will be displayed well in the gallery in the relevant categories. Potential buyers can narrow down the results by filters like the subject, style, medium, etc. 2. Sell Through Specialized Art Marketplaces : Websites like Etsy, ArtFire, etc. focus on providing a marketplace for artists and for handcrafted work. On these websites, you can connect with other artists and artisans, show-off your work, and also get the opportunity to sell them. 3. Popular Shops and Auction Sites : While you are exploring your options, don’t forget websites like Amazon and eBay. Yes, they deal with a lot of different products. But they also let you reach millions of people across the world. To sell your art through these sites, you have to make sure that you promote your product links on social media, ads, and other means. 4. Build Your Own Website : There are now many ways to get your own online store with minimal investment. You can try TicTail, SquareSpace, or an eCommerce platform like Shopify. You can choose web templates to make sure your website looks good. Choose templates that are ideal for displaying art. Build your website and start promoting it to get visitors to your site who may become buyers. 5. Sell Through Social Media : Use social media websites like Facebook to promote and sell your art. However, for social media to be an effective marketing tool, you need to establish yourself as a person worth following. You need to build your personal profile, connect with other people, respond to other people’s posts, contribute useful content in communities, and so on. You can begin talking about your work and try to generate interest in it. Tweet about any sales you made or a new painting you added to an online gallery etc. on Twitter. Use Facebook well. Create a business page on Facebook and post interesting content about your art, show off your work. You can even set up shop on Facebook and sell on it. 6. Print-On-Demand Websites : With print-on-demand websites, you can get exposure to your artwork in many ways. You can sell prints of your work. You can have your art printed on several merchandise like shirts, coffee mugs, smartphone cases, and so on. This will create an awareness of your work and also provide a stream of income for you, letting you concentrate on creating more art and saving the funds to promote them in traditional ways. 7. Create Photobooks : Take professional photographs of your artwork and then select a few to create a beautiful photo book of your art. Use a service like a Blurb which lets you create stunning photo books. Blurb has partnered with Amazon so you can easily sell your photo books directly on Amazon. 8. Use Instagram : Instagram is an image sharing site. Take snaps of a few of your paintings or other artwork and share it. Use Instagram to create awareness about your art, your style, the media you use, and so on. 9. Make Use of Stock Art Sites : Select a few of your art that you feel are good but you can afford to give away to get more exposure to your work. Create a profile for yourself on sites like Shutterstock that tell a little about your work and your style. Upload good images of your art and let people use it for other derivative works. This can give more exposure to your art and people who use your images can share your image or your whole portfolio with others on social media, spreading the word. 10. Promote Your Art Through Occasional Giveaways : Everyone likes to get something for free, and if it is an original piece of art, that adds more value to the prize. Choose a small painting or illustration that is good but one you don’t mind giving away. Choose a picture or handicraft with size and weight that won’t cost too much to send to the winner. To ensure that you get entries for the giveaway from people who are interested in the work, ask them for instance, to write about why they would like to win the prize. Make it easy for them to share the giveaway page on social media. The internet has opened up so many ways to promote your art and sell it, through your own website, through online galleries, through social media, by organizing promotional events like a giveaway. Explore your options and use as many as you can to create a buzz about your work and finding buyers for it. Read Also : How To Master Social Media For Businesses & Entrepreneurs 5 Steps On How To Market Your Business Using Social Media Using Social Media To Promote Start-Up Businesses

How To Execute An Effective Video Marketing Campaign

Video marketing is the in thing when it comes to new age advertising strategies. Video marketing is proving to be effective in its marketing duties courtesy of the interactive clips that possess the ‘it’ factor needed to grab the viewer’s attention. This strategy allows you to use short video clips either on their own or amid other videos in video sharing sites such as YouTube. With 70% of marketing firms using videos in marketing, the concept is one to watch out for. Just like any other advertising mode, there are some aspects in video marketing that you can tweak so as to get the best results. How you can effectively execute a video marketing campaign: 1. Focus On The Content: For an effective video marketing campaign, the content is the major driving force. When focusing on the content, ensure it meets the wants of the target audience for it to become more relevant. If you get right on the content, the story behind the video campaign gets a steady foundation and is able to steer itself perfectly. Also, make sure you do not overdo the content to avoid making it appear stuffy or boring. Boring content leads to the viewers losing interest easily which can be a major blow to your marketing. Stuffy content, on the other hand, dilutes the main message which you want to communicate to your audience. 3. Know Where To Fish For Your Audience: Your marketing video’s audience is another key factor that you cannot overlook. Without an audience, your video marketing campaign is simply useless with almost nil traffic conversion rates. As such, you need to know where your target audience lurks and how to effectively get to them. One hub where you can get a decent viewership number is on the various social media platforms such as Facebook, YouTube, and Instagram among others. On the platforms, you can post your videos and take note of the number of views and take advantage of the one that has a high number of viewers. However, do not ignore the other platforms even if they register low viewership as it can do some justice to your overall traffic. Knowing where to get your audience also provides a shadow of their wants and needs, factors which you can integrate into your videos for a hiked viewership. 3. Get A Good Script To Go With Video: A good script is a channel through which your video's content gets perceived easily by your intended viewers. This means that you need to get a good script as a guide for your content. For the script, make it simple and easy to comprehend more so if it is an educative piece. When crafting the video's script, ensure that the first few seconds are really captivating so as to hook the viewer till the end. A boring start will definitely result in a skip hence your message fails to get to your audience. Add some humor to it if possible to make the video less boring. 4. Keep The Videos Short: Another trick for an effective video marketing campaign is to create shorter videos. Apart from being relatively affordable and easy to create, they also grab the viewer's attention to the end. Many viewers seem to get discouraged when they see a video is too long and they may certainly avoid it. A short video has them in the notion that it won't take much of their time hence they go with it till its completion. Always keep in mind that the purpose of the video is to get the attention of the viewer. 5. Get Creative With Your Video: When talking of creativity, the focal point is the use of the available freedom to put in various features to make the video unique. Uniqueness sells and in this situation you cannot get disappointed. You can use animation style videos which are gaining much mainstream acceptance and also they do have a larger audience reach. Animated videos also give you a chance to mash up colors and have a blend of voice-over acts to make the video distinct. For instance, you can use a text to speech software to convert your written text into human sounding voices in different languages across the world. With the help of this tool, you can connect with a wider audience globally. Also to give your videos some character and identity, a watermark or logo might do some justice for you. 6. Get To Know Your Competitors: For any marketing strategy to have the distinction of being successful, it needs to either be on the same level or better than the competitors. This requires you to know what strategies your competition is using to stay on top of the game and come up with a nice plan. Make sure that the strategy you plan to use is not like your competitors for the uniqueness of your brand and to also avoid lawsuits which may arise contesting the similarity. 7. Constantly Update Your Feed: To keep your audience hooked and benefit from a loyal following, you need to constantly update your video feed. At reasonable intervals, upload your photos to satisfy your viewer’s needs for more content. Ensure each content is more interesting for them to keep close in case you drop another gem. Consistency is one area where many content creators hit a miss and you do not want to fall in that hole as it spells doom for your brand. If you cannot manage to be consistent, you can partner up with a consistent brand which provides your brand with some airtime which may come at a fee. Bottom-Line: When executing an effective video marketing campaign, your audience matters the most. Every process from getting the content to getting the right script to accompany the video needs to be viewer-oriented. This helps maintain a large following as well as attract another decent number of viewers who relate to your content. Additionally, when making the video get your creativity game on point to come out with unique content that stands out from the pack. Uniqueness is a point of attraction hence you are sure to get your numbers off the roof if you know your way through. Also, ensure that the video is short and straight to the pint to grab the attention of your audience. A nice video editing tool may help you a ton in making your videos distinct. Video marketing campaigns need consistency to be effective hence keep on bringing more video content to uplift your brand. Read Also: Essentials For Digital Marketing Dos And Don’ts Of Marketing For Technology Companies Importance Of Storytelling In Social Media Marketing

8 Key SEO Strategies for E-Commerce Websites

Online shopping has changed the way people shop. The popularity of the online shopping portals makes two things clear. First, people like the convenience that online shopping provides them. Being able to shop for anything and everything at their own convenient time and from the comfort of their homes or offices is a great plus point for shoppers across the world. Second, with the increase of online shoppers, the number of e-commerce websites is also increasing. This is leading to aggressive competition in the arena of online marketing. This is where search engine optimization (SEO) comes into the picture. SEO can help e-commerce business owners to beat the competition and keep attracting targeted visitors to their website. Here are 8 key SEO strategies that can help e-commerce websites to gain success: 1. Provide unique and impressive product descriptions : An e-commerce site is all about products and their sales. As such, product descriptions are vital for such sites. Since e-commerce sites have to deal with a huge number of products, sometimes they may tend to use the descriptions provided by the manufacturers for the products. Or, they may want to repeat the same description for similar products. But that is a wrong strategy and must be avoided. You need to come up with a unique product description for each item you are selling on your website. Though it’s a lot of work to write unique descriptions for each product, this strategy is sure to bring in the desired results. 2. Ensure easy navigation of your website : Make sure that your e-commerce website is easily navigable. This strategy is important not just for improving your site’s search engine rankings, but also to offer a smooth shopping experience to your customers. Create categories to organize your products and make them easily searchable. Ensure that your sitemap is easy to follow. Also, the design of your website must be clutter-free so that your customers can continue with their shopping without feeling irritated. Place your menus in a way so that your customers can access them easily, regardless of where they are on the site. 3. Optimize the loading time of your website : Your e-commerce website is likely to have a large number of images for the products you are selling. These images can slow down your site. Ensure to optimize the load times of your website by reducing the image sizes. High-quality images are essential for any e-commerce website. But if they slow down your website, it can impact your SEO in a bad way. So, it’s better to include images with small sizes and have a feature that allows your customers to zoom in on the images to see an enlarged version. This will enable you to provide your customers with quality images without affecting the load speed of your website. 4. Go for internal linking of your pages : Internal linking is an essential aspect of SEO. Even Google prefers sites that opt for internal linking in an effective manner. Your objective must be to ensure that your customers can reach your various product pages within your site with as little clicking as possible. One way to do this is to link every page to other relevant pages within your website. This will also help your site visitors to navigate to similar products in an easy manner and give you a chance to convert them into customers. If you want to know more about customer conversion, you can check out The Ultimate Guide to E-commerce Conversion Funnel Optimization. 5. Make sure that your site is optimized for mobile : Today more and more people are using their mobile phones to do their shopping at various online stores. This makes it essential for you to optimize your e-commerce website for mobile. By doing so, you will be providing a smooth mobile shopping experience for your users. So, either go for a responsive design for your site or create an interactive mobile application to draw in the advantage of such customers. Ultimately, your objective is to attract more customers and ensure more sales for your website and this is a good strategy to achieve your aim. 6. Assure user security on your website : User security is one point that needs extra attention in case of e-commerce websites. Having HTTPS encryption for user security on your website is a great way to go about this task. HTTPS encryption ensures that your customers will have an added layer of security when shopping on your website. This will diminish any doubts they may have regarding user security on your site. Also, HTTPS encryption will help Google to mark your site as secured and increase the chances of your site’s ranking on the search engine pages. 7. Include social media sharing buttons on your product pages : The reach of social media is undeniable. It can take just a few minutes for an image or a piece of information to attract the attention of thousands of users on social media. Incorporate social media sharing buttons on your product pages so that your users may share information and images of the product on the social media platforms. On one hand, this will increase the reach of your products and attract the interest of relevant customers. On the other hand, it will be good practice for SEO as well. This is because Google may perceive the social signals as an indication of authority. 8. Check your website and pages for errors : For an e-commerce site, it’s not unusual to grow at an incredible speed and have a large number of pages within a short time. But such growth also increases the prospect of having errors on your e-commerce website. It’s not feasible to hinder the growth of your site. So, the next best thing to do is to make sure that your website remains free of errors. Carry out regular checks to ensure that none of the permalinks on your site generates 404 errors. Also, check that the links to external sources or content are in a functional state. Read More : 9 Ways To Use Pinterest To Promote Your E-Commerce Store 5 Most Common Challenges Faced Bye Commerce Businesses Today How To Get Product Ideas For Your E-commerce Business

FIRST BUSINESS? Here Are SEM Tricks Which Actually Works