How To Execute An Effective Video Marketing Campaign

Published on: 05 July 2019 Last Updated on: 06 October 2022

Video marketing is the in thing when it comes to new age advertising strategies. Video marketing is proving to be effective in its marketing duties courtesy of the interactive clips that possess the ‘it’ factor needed to grab the viewer’s attention. This strategy allows you to use short video clips either on their own or amid other videos in video sharing sites such as YouTube. With 70% of marketing firms using videos in marketing, the concept is one to watch out for.

Just like any other advertising mode, there are some aspects in video marketing that you can tweak so as to get the best results.

How you can effectively execute a video marketing campaign:

1. Focus On The Content:

For an effective video marketing campaign, the content is the major driving force. When focusing on the content, ensure it meets the wants of the target audience for it to become more relevant. If you get right on the content, the story behind the video campaign gets a steady foundation and is able to steer itself perfectly.

Also, make sure you do not overdo the content to avoid making it appear stuffy or boring. Boring content leads to the viewers losing interest easily which can be a major blow to your marketing. Stuffy content, on the other hand, dilutes the main message which you want to communicate to your audience.

3. Know Where To Fish For Your Audience:

Your marketing video’s audience is another key factor that you cannot overlook. Without an audience, your video marketing campaign is simply useless with almost nil traffic conversion rates. As such, you need to know where your target audience lurks and how to effectively get to them.

One hub where you can get a decent viewership number is on the various social media platforms such as Facebook, YouTube, and Instagram among others. On the platforms, you can post your videos and take note of the number of views and take advantage of the one that has a high number of viewers. However, do not ignore the other platforms even if they register low viewership as it can do some justice to your overall traffic.

Knowing where to get your audience also provides a shadow of their wants and needs, factors which you can integrate into your videos for a hiked viewership.

3. Get A Good Script To Go With Video:

A good script is a channel through which your video’s content gets perceived easily by your intended viewers. This means that you need to get a good script as a guide for your content. For the script, make it simple and easy to comprehend more so if it is an educative piece.

When crafting the video’s script, ensure that the first few seconds are really captivating so as to hook the viewer till the end. A boring start will definitely result in a skip hence your message fails to get to your audience. Add some humor to it if possible to make the video less boring.

4. Keep The Videos Short:

Another trick for an effective video marketing campaign is to create shorter videos. Apart from being relatively affordable and easy to create, they also grab the viewer’s attention to the end. Many viewers seem to get discouraged when they see a video is too long and they may certainly avoid it. A short video has them in the notion that it won’t take much of their time hence they go with it till its completion. Always keep in mind that the purpose of the video is to get the attention of the viewer.

5. Get Creative With Your Video:

When talking of creativity, the focal point is the use of the available freedom to put in various features to make the video unique. Uniqueness sells and in this situation you cannot get disappointed. You can use animation style videos which are gaining much mainstream acceptance and also they do have a larger audience reach. Animated videos also give you a chance to mash up colors and have a blend of voice-over acts to make the video distinct. For instance, you can use a text to speech software to convert your written text into human sounding voices in different languages across the world. With the help of this tool, you can connect with a wider audience globally.

Also to give your videos some character and identity, a watermark or logo might do some justice for you.

6. Get To Know Your Competitors:

For any marketing strategy to have the distinction of being successful, it needs to either be on the same level or better than the competitors. This requires you to know what strategies your competition is using to stay on top of the game and come up with a nice plan. Make sure that the strategy you plan to use is not like your competitors for the uniqueness of your brand and to also avoid lawsuits which may arise contesting the similarity.

7. Constantly Update Your Feed:

To keep your audience hooked and benefit from a loyal following, you need to constantly update your video feed. At reasonable intervals, upload your photos to satisfy your viewer’s needs for more content. Ensure each content is more interesting for them to keep close in case you drop another gem.

Consistency is one area where many content creators hit a miss and you do not want to fall in that hole as it spells doom for your brand. If you cannot manage to be consistent, you can partner up with a consistent brand which provides your brand with some airtime which may come at a fee.

Bottom-Line:

When executing an effective video marketing campaign, your audience matters the most. Every process from getting the content to getting the right script to accompany the video needs to be viewer-oriented. This helps maintain a large following as well as attract another decent number of viewers who relate to your content.

Additionally, when making the video get your creativity game on point to come out with unique content that stands out from the pack. Uniqueness is a point of attraction hence you are sure to get your numbers off the roof if you know your way through. Also, ensure that the video is short and straight to the pint to grab the attention of your audience. A nice video editing tool may help you a ton in making your videos distinct.

Video marketing campaigns need consistency to be effective hence keep on bringing more video content to uplift your brand.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

Every new online store comes with subpar sales, at least in the beginning. While this may make you want to give up, remember that there's still a chance for you to generate more sales and earn more money. All you need to do is seek the help of an e-commerce expert like Matthew Lepre. With his years of industry experience as seen in tons of Matthew Lepre reviews, he can help you perform the following tips that can help boost your sales: Be Visual A picture paints a thousand words. This is especially true when it comes to online selling. Since the client cannot see or touch the product for himself, he needs to have a good visual reference. You can provide this through captivating photos. While you may not be a photography expert, you can still come up with pro-grade images. First, use a good backdrop – a plain white one would do. Next, mind the lighting when you take a picture. For this, you can use softbox lighting. There are several more things to consider, so make sure to refer to these photography tips for beginners. Enhance Communication E-commerce experts believe in good communication, something you can promote with a live chat feature. This can be a chat screen that automatically pops up on your site. You also have the option for a more subtle clickable button. So, what makes live chat good for the business? For one, it addresses the issue of urgency. Some of your clients may have concerns regarding specific products. With live chat, you can answer them right away, and this swiftness might be the push they need for the purchase. With 77% of customers refusing to buy from a store with no live chat features, it's essential to have this feature installed right away. Ease the Checkout Process Clients go online shopping because of the fuss-free experience. As such, you stand to lose several customers when you complicate the buying process. A lot depends on the UI, UX, and hosting when it comes to easing and accelerating the speed of checking out. Using a Magento Hosting helps in improving the speed of the experience and allows the final payments to be made in a fraction of seconds. This helps in improving the overall user experience. Because of this, e-commerce experts recommend easing the checkout process. This can be done by offering a guest checkout option. That way, eager buyers don't have to fill out several forms to complete their purchase. Simplifying the process should not be limited to guests, though, as you need to deliver the same service to your existing subscribers. One way to hasten the checkout process is to reduce unnecessary form fields. You can do this by having a tick box that allows the program to use the shipping address for the billing address. Adding a progress bar is a worthwhile consideration as well. With this, the clients are informed of all the steps they have to take to finish the purchase. Improve Client Trust Trust is the foundation of relationships – whether personal or business. This is why gaining your clients' trust is vital if you want to continue transacting with them. Fortunately for you, an e-commerce expert can help you promote trust through every part of the funnel. The best way to do so is through social proof, that is, adding customer reviews to your product pages. Apart from the product description, the review is another aspect where clients base their decisions. If the product comes with many rave reviews, the buyer will be more convinced to click the checkout button. It's also important to show your badge of honor for payment security. Remember, identity theft is not an issue to be taken lightly. It affects approximately 14 million individuals or 1 out of 15 people. With the many payment badges available, it's best to use those that generate the most trust. So far, the most popular seals include: PayPal Verisign McAfee Truste Better Business Bureau Apart from showing these badges, putting in client testimonials will help boost sales, too. Like reviews, this can help assure your clients that they're making a safe purchase decision. If many others have bought from you securely, why shouldn't they? Utilize Email Marketing Many people believe that email marketing is dead, but e-commerce experts are quick to point out how mistaken they are. You get to earn as much as $42 in ROI for every $1 you spend on email marketing. You can capitalize on email marketing in several ways. If you don't have a list yet, you need to do a promotional bit to collect email addresses. For example, you can give discounts or a free shipping coupon in exchange for newsletter signup. Now that you have a couple of emails under your belt, you can use them to boost your sales. One technique that e-commerce experts recommend is cross-selling. This is where you promote products that are related to or complementary to the client's purchased items. Another way to boost sales is to send promotional deals during hot dates, like Valentine's Day, Thanksgiving, and Christmas. Make sure to appeal to the client's fear of missing out by offering limited-time offers such as one-day sales or flash sales. Launch Paid Ads The term 'paid' may make you queasy, mostly if you have already spent a great deal establishing your online store. That said, this should make you consider paid ads even more. Despite its name, paid ads are cost-effective ways of generating sales. And you don't have to necessarily spend a lot to get started. You can test the waters for as low as $50. An e-commerce expert can also help you gain a clear understanding of your target audience. This will help you hone in on the group that's more likely to buy your products. That way, you gain the best value for your money. An e-commerce expert can also help you run multiple campaigns with different ad variations. According to Matthew Lepre reviews, this is important because social media channels help generate the most leads. More importantly, an expert can also help you monitor and interpret the metrics that come with the ads. That way, you get to focus on the campaigns that bring the most revenue. Optimize Your Website To grow your sales, it’s essential to optimize your website’s loading speed and uptime. If your website doesn’t load quickly there’s a high chance that the visitors may bounce away without even checking your products or services. Your expert may recommend using reliable Magento hosting solutions that can help boost the loading speed of your e-commerce website. Additionally, the web hosting provider also determines the uptime of your website. The expert will help you find a host who has minimal downtime to ensure that your website remains online all the time. E-commerce experts can help you boost your sales. With the many benefits they can bring to your business, it's high time that you contacted one today. Read Also: CRM and ERP Combination for Business Solutions 5 affordable e-commerce shopping carts for small business The Right B2B E-Commerce Platforms to Sell Your Used Machinery

5 Types of Digital Marketing

Marketing is an ever-changing aspect of a business. In the past decade, we’ve seen how modern technology has completely revolutionized the way businesses promote and sell their products and services. In fact, a 2013 study conducted by Adobe noted that 76 percent of people think that marketing has changed more in the past two years than it did the entire 50 years before. This is even more pronounced today as the Internet becomes more pervasive. Indeed, the Internet is a game-changing technology with a tremendous impact on modern marketing. Alongside its ubiquity is the rise of online marketing, which many consider having replaced traditional marketing channels, such as TV, radio, and print ads. More and more businesses now adopt this form of marketing. Statista projected that global spending on digital marketing would reach 306 billion dollars in 2020 and account for the majority of marketing efforts. But while digital marketing has enabled businesses to reach their target audience more readily, the rapidly changing technology and marketing trends have brought in some confusion, especially for businesses that are not well-versed with online marketing. Today, there are numerous digital marketing trends available to marketers and brands. Each of these methods has its unique uses, as well as, pros and cons. For many businesses, deciding on which digital marketing strategy to take is not easy. To help you choose the best direction, an expert from a digital marketing agency, Warroom Inc., explains to us the top five time-proven and tested digital marketing types. Email Marketing: Email marketing is a time-tested type of online marketing. This has been around far longer than other digital marketing techniques. While there have been many changes in the way this campaign is done, it remains very useful. With this strategy, marketers have full control of the message. Email marketing is different from the regular emails you send to a boss or a friend. Marketers use available data regarding a user to come up with carefully crafted and targeted messages based on the recipient’s position in the sales funnel. These emails can range from informational email to product update email to welcome email and many other types. Email marketing not only gets your message across. You can also gather relevant information about your target audience through emails. With this data, you can come up with a more calibrated and more successful marketing campaigns. Content Marketing: Content marketing is considered the foundation of all other types of digital marketing. With content marketing, you need to regularly produce relevant and interesting contents such as social media posts, videos, articles, blogs, and other creative. Quality content is crucial in bringing across your message and keeping your audience engaged. Content marketing is a tricky endeavor. There are a lot of things to consider such as grammar and spelling, effective use of keywords, proper messaging, use of graphics, persuasiveness, etc. Keeping the content relevant, unique and fresh is also crucial in a successful content marketing campaign. Social Media Marketing: According to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, there are 3 billion social media users worldwide. This makes social media a very effective platform for advertising and promoting your brand to consumers. Since users are hooked to social media sites such as Facebook, Instagram, and Twitter on a 24/7 basis, it makes it a perfect place to market and sell your products and services. Aside from the millions of users connected to social networking sites, it is also a cost-effective digital marketing strategy, especially when you’re able to hit the right buttons. The proper use of social media marketing techniques can help ensure that you’re reaching the right audience and get them to use your brand. Search Engine Optimization (SEO) Marketing: SEO Marketing is an essential marketing tool that every business needs. The goal of this marketing campaign is to increase your website’s visibility by placing it on top of search engines, such as Google and Bing. For example, if a user is looking for a dog grooming kit, you want to place your brand on the first page of Google’s result. You need to know what customers are searching for (keyword research) and optimizing your website around those keywords (keyword optimization). This helps boost traffic to your site. Link Building: Among the earliest digital marketing trends, link building can help increase the number and quality of inbound links to your website. This can help improve page views and visits, and ultimately, website or webpage ranking. If you want your product to be easily searchable in search engines, then you need to implement link building strategies. These are just five of the many types of digital marketing out there. Each of these techniques has its own uses that can help you promote and advertise your business. Read Also: Essentials For Digital Marketing The Importance Of SEO Based Digital Marketing Services 7 Proven Marketing Tactics To Increase Your ROI In 2018

5 Importance of proofreading your website content

It is very important to take time and proofread your work even if you are going to employ proofreading services. Don’t publish or hand in any articles or academic papers that you have written before subjecting them to a thorough scrutiny. You may discover some simple mistakes in your content that you would have simply corrected by proofreading. Don’t think that website content is not as critical as academic assignments and hence avoid proofreading. Some of the mistakes can completely change the meaning of your articles. Here are some 5 importance of proofreading your web content 1. You Will be Able to Correct any Spelling Mistakes in the Content : It is normal to misspell some words as you write the content. The challenge is that the office writing application will not auto-correct for you all the mistakes. You need to go through your content step by step to make sure that you correct all the spelling mistakes. Did you know that some spelling mistakes can completely change the meaning of your article? Yes, you can completely misguide your audience through wrong spellings. The implication is that the content can work against you at the end of the day. Read through each sentence to make sure that there are no spelling mistakes. Some of these mistakes can make the sentence to have no meaning at all. This is one of the objectives that proofreading services seek to achieve. 2. There Will be No Grammar Mistakes in Your Content : Grammar is the other big issue especially when dealing non-native speakers. You may find a problem with some of the sentence structures in your content. It is hard to notice some of these issues as you continue with the writing. Go through your text and make sure that the grammar is flawless. If you want to hire proofreading company, then it’s wise to go for native speakers like ProofreadingService.net proofreading services. Some of your audience may not take you seriously if they find several mistakes in your grammar. In fact, most of them will ignore your content because of grammar issues. Increase your conversion rate by proofreading your web content to correct any grammatical mistakes. 3. The Published Content Will Flow : As you proofread your content, you will be putting yourself in the shoe of the reader. You may discover that some important points are misplaced in the context of the text. As you right your content, each section or paragraph should have a particular point it is supporting. However, you can find yourself mixing some of the points here and there. It’s important to even give a third party to read through your work so that he ca tell whether it is flowing or not. A friend or proofreading services can be able to tell whether the theme of your content is flowing. This will in turn increase readability and make the content more engaging and attractive. 4. Proofreading Fixes any Punctuation Issues : Punctuation is the other common mistake when dealing with web content publication. A missing question mark or wrongly placed comma, colon, or even full stop can change the meaning of the whole phrase or even make it meaningless. Each punctuation mark communicates a specific message and this should be exhibited in your content. As you proofread your work, you will make sure that all punctuation marks are properly placed. 5. Format : Each web content should always have a format to increase its readability. You want to be sure whether the font type, size, and color of your content match what already exists on your website. The content you publish on your website should have some consistency to make it visually appealing. This can be achieved by editing your content so that it complies with the formatting requirements of your site. Multiple formats on the same website can make it to be quite unattractive. Having gone through this article, you will discover that proofreading enhances the value of your content. This is the only way you will make sure that you are communicating the right message to your target audience. It will help you to stand out from the other competing brands and even increase your competitive advantage in the market. Therefore, proofreading alone can go a long way in increasing the productivity of your business. Read More : Would Your E-commerce Website Pass The Cybersecurity Test? Here Are 3 Things You Could Be Doing Wrong Best SEO Tools For Ranking The Website Some Powerful Attributes That A Website Must Have In Its Content

How To Execute An Effective Video Marketing Campaign

How you can effectively execute a video marketing campaign:

1. Focus On The Content:

3. Know Where To Fish For Your Audience:

3. Get A Good Script To Go With Video:

4. Keep The Videos Short:

5. Get Creative With Your Video:

6. Get To Know Your Competitors:

7. Constantly Update Your Feed:

Bottom-Line:

5 Times DOOH Helped Companies Reinvent Their Marketing

How To Foolproof Your Digital Marketing Strategy?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Getting Help from an E-Commerce Expert to Boost Your Online Store Sales

5 Types of Digital Marketing

5 Importance of proofreading your website content

How To Execute An Effective Video Marketing Campaign

How you can effectively execute a video marketing campaign:

1. Focus On The Content:

3. Know Where To Fish For Your Audience:

3. Get A Good Script To Go With Video:

4. Keep The Videos Short:

5. Get Creative With Your Video:

6. Get To Know Your Competitors:

7. Constantly Update Your Feed:

Bottom-Line:

Share this Article

5 Times DOOH Helped Companies Reinvent Their Marketing

How To Foolproof Your Digital Marketing Strategy?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related