8 Powerful Reasons You Need To Use Video Marketing

Published on: 27 August 2021 Last Updated on: 10 January 2025

In 2021, we recently carried out a study that would help us to determine how important video marketing is going to be. Once we carried it out, the results were totally clear to us.

More than 63% of all businesses have agreed that they use video marketing, and at least 82% of them believe it helped them. That clearly tells you whether video marketing is now an essential resource for businesses or not.

Video has quickly turned out to be one of the most popular forms of content in the market. 83% of all businesses have agreed that video marketing offers them a better ROI.

Video marketing is a staple skill these days, and undoubtedly you can benefit from it. If you are running a business, then it can be one of the keys to success in the long run. Before you start to plan a video marketing campaign, here are the 8 powerful reasons you should use it.

1. Boosts Conversions and Sales

Videos can help you earn a serious amount of money. When you are adding a video to your business landing page, it can increase the conversion by 80%. Videos have the unique ability to lead to sales generation and improve the overall traffic to your website.

Videos contribute to better sales and convert the incoming traffic into potential customers. We have seen that 74% of all the users who watch an explainer video on a landing page are more likely to purchase the business.

So, when you have a video on your website, people are more likely to shop from your inventory. That directly impacts your sales and revenue.

2. Video Delivers Great ROI

Whenever you plan to spend some money on a marketing campaign, you would expect a decent ROI on your spending, right? In terms of getting the best ROI, video marketing is the best as more than 83% of all marketers have agreed that they receive far better ROI from it.

Even though it is not a cakewalk to create videos and edit them for the best results, it definitely can pay off your hard work with better outcomes.

One of the best things about video marketing is that you don’t need to create the best-looking videos using the most expensive stuff. But, the overall content should be engaging, and you can use a simple video maker to create it.

3. Google Loves Videos

One of the top reasons why the best website in the world always pays a lot of attention to videos is because Google loves videos. Yes! Videos directly affect the number of time visitors spend on your landing page, and Google tracks that. The more time a visitor spends on your website, the higher your chances of getting a better rank.

You will be surprised to know that your website has a 53 times greater chance to rank in the top-tier results on Google if you embed a video on your website. So, your online traffic can also see a massive increase.

4. Attracts Mobile Users

More than 90% of all users watch videos from their mobile phones. The number of mobile phone users has grown a staggering 233% since 2013. YouTube also reports a 100% rise in the number of users watching videos from their mobile phones.

So, if your business does not focus on mobile users, you are missing out on a huge opportunity to attract brand new customers. With the help of video marketing, you can easily reach out to them and find the target audience for better reach and reliable exposure.

5. Draw Attention of New Audience

If your business can’t attract new customers over time, it becomes very difficult to sustain in this competitive world.

So, video marketing can help you out in this matter. Professional, explainer and informative videos help attract new people to your business over time. They can also target the right people with the help of audience tracking and reach out to more people via advertising.

The more audience you are able to attract to your business, the better it is for your growth. Video marketing also significantly impacts social media platforms where you can find a huge opportunity to attract a new audience.

6. Helps You build trust

Trust is one of the pillars of success when you are running a business. If your customers don’t trust your brand, then it won’t be long before you have to shut shop. When you build a good and positive relationship with your customers, they turn loyal to your business. That is why you can retain them for a longer period of time.

Video content can help you in this endeavor. They allow you to bring forward a story and intrigue the people in a more effective manner when compared to other means of content like texts or pictures. Videos help to establish deeper feelings and connections towards your brand over time.

7. Helps You Explain Easily

Being able to explain a new service or product can be one of the reasons why a business turns out to be successful. If your audience is not sure of what you are trying to say, you won’t be able to generate more sales and revenues.

Videos help you make your audience understand clearly about your products and services. You will be able to explain complex concepts with greater ease and make them understand how you can help them in a positive light.

You can even use animated videos for your cause and generate a better response from your target audience. If a person can understand how a product will help them, they will show more interest in it.

8. People Share Videos Easily

Videos become viral very fast. Be it a story or a live video, people share them with their friends or on different platforms more than any image. Thus, your video reaches people faster than you actually think!

The Bottom Line

So, these are the top reasons why a business needs video marketing in 2021. Make sure to go through all the points and find out exactly how video marketing can influence a business. If you can implement video marketing the right way, it will surely help your business achieve more success in the coming days.

Read Also:

Which Targeting Option is Best for Influencing Consideration?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

5 Times DOOH Helped Companies Reinvent Their Marketing

Digital-out-of-home advertising continues to speak to us in the most innovative language that everyone can understand and comprehend. That is why companies approach DOOH product marketing with excitement and now one plays it safe. DOOH is highly impactful, remarkably creative and, unlike most of the traditional ways of advertising, is literally impossible to block or ignore. Thus we’ve figured it’s just the right time to make the top 5 list and pinpoint the times DOOH helped companies reinvent their marketing. Listed below are the most inspiring, engaging and entertaining ways DOOH is used for effective marketing. A friendly warning: please refrain from any marketing reinventing through DOOH until you’ve found a digital signage software provider that fits your brand. Establishing a fully-functional digital signage network is a challenge, so my suggestion is: make a 5-10 key qualities list for DS and go from there. Honestly, there are staple requirements that will help you to make the most out of each display. Your DS soft should be able to play key media formats, integrate another innovative tech, and play interactive content. DS should allow you to seamlessly run a growing network, have a good health system in place, etc. The designs have to be exciting and up-to-date, and there is always a very important matter of quality customer support. Whatever it is for you – list the key requirements and start your search. We’ve spent a good couple of months searching and testing out DS soft, fortunately, we are pretty happy with our Kitcast digital signage software (check them out at https://kitcast.tv/). Best Examples of DOOH Advertising: i) That time we all wanted a Burger King Whopper. Calling me a Burger King fan would be a bit of a stretch, what I am though is a huge fan of their marketing. So, let’s talk about the impressive BK DOOH campaign, their digital-out-of-home pièce de résistance called “The traffic jam whopper”. The amazing never before attempted DOOH campaign in Mexico aimed to end hunger in all traffic jams. They used dynamic DOOH and promoted services in gridlocks bases on real-life data by locating the potential buyers in traffic. Traffic info and real-time data analysis were used to adjust the content of the billboards. Burger King ran messages displaying the time left in traffic and tracked and displayed time left before receiving the order. Additionally, mobile ads with campaign promotion were sent out as soon as cars entered traffic and were in close proximity to billboards. The cars were tracked with Google maps API to pinpoint the exact car position in gridlock. This was the first time ever anyone has attempted a delivery to drivers on the move and it was an outstanding success: the campaign boosted Burger King’s delivery service and the orders for food delivery increased by unbelievable 63%. ii) That time Kylie Jenner won programmatic. The latest Kylie Jenner’s billboard campaign was an ode to programmatic DOOH and has finally shown all of its power. I’m pretty sure that the new Kylie Skin ad campaign was to biggest programmatic campaign to date. Just imagine, it took 1 300 screens in more than one thousand cities across the US to make this digital-out-of-home marketing campaign a success. But, hold your horses, we haven’t gotten to the most impressive part yet! It has been reported that the whole programmatic digital out-of-home campaign was carried out with unimaginable before speed: it was conceived and made public across the US all in just under a week. From idea to Kylie’s face appearing everywhere - from the Times Square to a shopping mall in West Covina – all in just under a week. Jonathan Gudai, Adomni’s CEO said, and I fully agree, that Kylie Skin was absolutely groundbreaking DOOH marketing campaign: “To run that many ads on that many boards, with that minimal effort, is truly a remarkable thing” – stated Gudai. iii) That time McDonald’s teamed up with Met Office. It is getting harder to impress and engage consumers, but, last year Leo Burnett came out with a pretty amazing and a rather simple way to grab people’s attention with a DOOH marketing campaign for McDonald's. They’ve presented a digital outdoor campaign that turned McDonald's famous and highly recognizable menu items into weather icons of the five-day weather forecast and brought all of it to life on giant screens. iv) That time Pepsi brought us the HD live-feed AR 3D “Unbelievable bus shelter” DOOH campaign to scare the life out of us on the way to work. This award-winning campaign is hard to forget: Pepsi MAX has shown us an amazing and unbelievable experience with their innovative DOOH. Life-like lions, aliens and UFO’s, meteors, and people getting dragged underground by octopuses were all appearing before people’s eyes on a morning bus stop. We urge you to watch the promo video for Pepsi MAX - more than 8 000 000 people did! It is one of the most watched ads on YouTube. It was high-tech, creative, entertaining and to this day one of the most unforgettable DOOH marketing campaigns out there. v) That time the Emoji Movie digital-out-of-home won London. Let’s end our list with a really bad movie and a remarkably great augmented reality and DOOH marketing campaign. Sony Pictures has brought a very creative and fun campaign to the streets of London with just a billboard, augmented reality and facial recognition soft. Advanced soft was used to turn the passersby’s into emoticons, it was able to identify gender, emotions and facial expressions with a very impressive speed thus managing to bring AR experience to the high-foot traffic street. The campaign’s reach and “shareability” was up there with the best of them. Read Also: Effective Ways To Utilize Digital Marketing Avoid These 5 Mistakes Before Starting An SEO Signs Your Traditional Marketing Campaign Is Working A Guide To Running Your Instagram Marketing Campaign

Top 9 Forex Trading Tips for Beginners That Save You Money

Want to make a lot of money off of the world's money? You're a savvy investor looking to diversify your portfolio. You want a market with fewer restrictions and lower transaction costs. A market is open 24 hours a day that covers the entire globe. It sounds like you're looking for forex. The foreign exchange market is the global market of trading currencies. It determines the world's exchange rates. This is a very hands-on market that requires a lot of attention and patience. But, if you're willing to put in the time and effort, you will be rewarded handsomely. Forex can be highly volatile that can change in an instant. You need to educate yourself about this nuanced trading system. If you go into forex blind, you may come out broke. 9 Forex Trading Tips for Beginners That Save You Money: Are you new to the forex scene? Before you start trading, read on to discover the 9 best forex trading tips for beginners that actually work and save money. 1. Go in with a Plan: This goes for all trading markets. Don't start investing without a strategy. What do you want to get out of the forex market? This is not the time for pie in the sky thinking. You want to have realistic goals about how much you can make based on your available capital. If you want to make money, you have to be disciplined. Especially in the forex market. 2. Test the Waters Before You Dive In: Forex is not your father's stock market. There's a lot of new methods and approaches you need to learn. The best way to thrive in this new world is to practice. It might sound silly to trade fake money. But, this is how you can be sure you won't waste real money when you begin. There are many demos out there online. FP Markets allows you to trade for real but also has some great demos for you to practice with. 3. Find the Right Broker for You: You wouldn't climb Everest by yourself without a guide. So don't embark on your forex trading adventure without a broker. Be sure to take the time to find the right broker for you. There's a lot of phonies out there. They're either negligent or worse, malicious. Make sure your broker is fully authorized to trade. You also want to be sure you are on the same page with trading platforms. Do you prefer an over-the-counter market or an exchange-driven market? Whatever your preference, it should be your broker's too. 4. Be Consistent with Your Methodology: Whatever trading methodology you abide by is up to you. But, the important thing to remember is that whatever your mythology is, you need to stick with it. When it comes to the global currency market, there's a lot of information out there. Everyone has their own idea of what the best strategies are to follow. If you try to incorporate everything, you'll be overwhelmed. Do you prefer to keep a close tab on specific economies and wait for the right time to pounce? Or maybe technical analysis is more your speed. Regardless of your approach, make sure to stay consistent. That's the only way to truly understand the market. 5. It Shouldn't be "You vs. the Markets" Some traders like to take an upstream approach to invest. They go against the trends to try and guess what's coming next. Don't try to be a soothsayer. Going against the market on a whim will only bring you stress and failure. Safe, diversified investments in profitable economies are the sure-fire way to go. 6. If It Sounds Too Good to Be True, It Is: As the forex market heats up, everyone is looking to get rich quick. This is not that type of market. However, that doesn't keep people from trying to take advantage of you. There's robot software available that claims to have mastered the market. They invest your money based on their automated programming. You're just supposed to sit back and watch your money grow. Snake oil products like this don't work. The forex market can't be broken by an algorithm. It needs the complexity and patience of the human brain to understand. 7. Be a News Junkie: Since you can't use a robot to help, you need to turn yourself into one. That means always feeding your brain with current events. The value of the currency is based on many factors. Weather can deplete its value. A popular new leader for the country could raise it considerably. If you can keep up to date on what's going on in the world, you can spot a trend-right before it becomes one. 8. Step Away From Your Computer: Forex is a 24 hour a day market. But, that doesn't mean you should be on it for 24 hours a day. You need to stay sane and keep an objective perspective. Take breaks throughout the day to clear your head. Come back refreshed and ready to pounce. Make sure to get a good night's sleep too. The forex market will still be there in the morning. 9. Don't Be Shy: This article should help you get more comfortable with forex trading. But there's still a lot to learn. Another great resource is to go straight to the source. Try interacting with other forex traders. Maybe you're the type of person who hates asking for directions. Well, have fun being lost! The forex community tends to be open and supportive of new traders. There are no dumb questions, only the dumb people who don't ask questions. Check out some forums online and make some forex buddies ASAP. Use These Forex Trading Tips! Take these forex trading tips and start by planning your strategy today. Forex is a new world of investing for you. So you'll only get better over time. Did you enjoy this article and want to learn more? Then check out this beginner's guide to investing. Read Also: How To Start Trading On The Stock Market And Profit? What You Should Know Before Using ExpertOption

5 Proven tactics to acquire more quality leads

Leads are the foundation for sales. While we all wish that everyone we come across as brands would convert right on the spot, that's not how it works. People need to "think about it", some need to actually see the benefits of what it is you're offering, and others just haven't been convinced yet. People are in different stages of your conversion funnel, and how they are convinced to ultimately purchase can vary a lot. To convert these individuals, you first need to gather leads, and then impact them time and time over, until they finally buy from you. Everyone is talking about the importance of collecting leads and then working to get people farther and farther down the conversion funnel, but very few people actually talk about how it is done, and what goes into doing it effectively. Additionally, there's a huge misconception about collecting leads that people make. Many people focus on acquiring as many leads as possible, and in doing so, they put zero thought into who those people actually are, which, means neglecting quality for quantity. Then, when they've gathered thousands and thousands of leads, they celebrate and cheer, without realizing that the leads they gathered were completely irrelevant and that the reason for acquiring leads in the first place is not done for the sake of having lots of leads, but to ultimately get people to buy. In this post, you'll learn how to build an email list from the people who come to your website, not by increasing the people who come to your site, but by optimizing the lead-generation process to increase your conversion rate of your visitors. And most importantly, you'll learn how you can improve the quality of the leads you get, and ensure that the ones you do get are laser-targeted to your brand and niche, and thus likely to convert into customers. 1. Create appealing subscription forms : When working to collect leads, you almost always have some sort of subscription form. Through this form, you collect information about your prospect such as email address, name, profession, etc. You've probably come across subscription forms that only ask for your email address and you've probably experienced the type of subscription-forms that ask for your name, profession, habits, and so on, where you're wondering when the number of fields is going to end. We'll go more into detail about the reasons to why some brands choose to do this further on, but now, we're going to focus on improving the format of the subscription form to give it a better visual appeal. When you're working to collect leads, you need to ensure that the subscription form is inviting and encourages people to sign-up. If the form just looks overwhelming and cluttery, you risk making your visitors confused, and ultimately losing them forever. As an example, here's Send pulse subscription form: As you can see, it is clear, concise, and asks for the most important information without coming off as intrusive or overwhelming. An important part of this is eliminating unnecessary elements of the subscription form which can risk confusing visitors. A challenge that many marketers face when they are going to set up their lead-generation form to acquire leads is that they have absolutely no expertise in coding or designing, and most importantly, they have no idea how they're going to create a subscription form to maximize conversions. The good news is that no longer, you need to have coding experience or be very good at designing in order to create a subscription form that performs well. The reason for this is that tools like Send pulse have done all of that for you. The absolute best part is that Send pulse gives you the option you to choose from their many pre-designed forms and then optimize it according to your brand and style. This means that you don't have to spend countless hours trying to figure out the format for a successful subscription form. Because with Sendpulse's subscription forms, you already have access to tried and true formats right at your fingertips that have proven to drive the best results. 2. Ask for relevant information : Here comes the answer to the cliffhanger that presented earlier about including lots of fields where you ask for information about your prospects (and why it can actually be a good thing). You might think that the fewer fields you have that your prospects need to fill in, the better, because obviously, the more people will be willing to invest their time, but that's actually not always the case. The fact is that while having a few fields can increase the number of registrations, it can also mean that many of the registrations you get are of higher quality. This is very relevant considering the fact that 61% of B2B marketers struggle to generate high-quality leads. And remember, ultimately, it's not about how many leads you can collect, it's about how many quality leads you can generate. Because ultimately, these are the only individuals who will do what you want them to do in the future, which is, become paying customers. Now, obviously, there's a fine balance between simply including too many fields that bring no value and having a high amount of fields that filter away irrelevant people, and to find the ideal length, you simply need to experiment and learn through trial and error, but the best part is that the SendPulse subscription forms allow you to add as many or as few fields as you'd like. Even better, it also allows you to add or remove whichever fields you'd like, whenever you'd like. This allows you to have full control over your lead-generation subscription forms, and at the same time be able to change and optimize them with ease within a matter of seconds. Since you are after quality leads, not quantity, don't be afraid of asking for a lot of information about the people signing up. The more relevant questions you ask, the more certain you can be that the leads you generate are very hot. 3. Include images : Humans are visual creatures, and so I cannot emphasize just how important including visual content in your subscription form is. When it comes to creating appealing subscription forms, visuals play a huge part, and they also play a huge part in people's first impression of it, and if they decide to complete it or not. Just creating a subscription-form with text can be very overwhelming for your visitors, and this means that you risk losing people in the process. If you do, however, include images in your subscription form, you can grasp your audience's attention, and convince them to sign up. Again, if you are designing your lead-gen forms manually, including images, changing formats, and optimizing them can be a full-time job due to its complexity, but using the Send pulse subscription forms allows you to effortlessly upload and store images in any format on their server. The best part? It can be done free of charge! 4.Create responsive subscription forms : Believe it or not, but people are still using unresponsive lead-gen forms. Some just don't know how to optimize them for all devices, others just don't believe or know that it is necessary. But with the increased usage of mobile devices, making your forms responsive is crucial for increasing the number of leads you generate, because if your form isn't responsive, you can be sure that almost 100% of the people who experience an unresponsive form will leave without signing up due to a terrible experience (or because they're just not able to sign up). Manually creating forms that are responsive can be difficult, to say the least, but when using Sendpulse's subscription forms, you don't have to pay a single thought on that, because all forms are responsive. 5. Use subscription formats that are relevant to your needs : The format of your subscription forms and where they are presented have a huge impact on its performance. Sendpulse offers four different types of forms that you can use for your sign-ups, all of which support different needs. Based on how your visitors use and navigate your website, different forms can work differently well. The best part is that using this subscription forms service, you don't have to guess or ponder what might work the best. Simply put each and every one of these subscription formats into practice, and see for yourself which format works best for you. Read Also : 7 Proven Marketing Tactics To Increase Your ROI In 2018 Social Media Marketing Role In Technology Role Of Messaging Apps In Enhancing A Company’s Market Prospects

8 Powerful Reasons You Need To Use Video Marketing

1. Boosts Conversions and Sales

2. Video Delivers Great ROI

3. Google Loves Videos

4. Attracts Mobile Users

5. Draw Attention of New Audience

6. Helps You build trust

7. Helps You Explain Easily

8. People Share Videos Easily

The Bottom Line

Which Targeting Option is Best for Influencing Consideration?

6 Reasons Why Infographics Are Important in Media Marketing

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

5 Times DOOH Helped Companies Reinvent Their Marketing

Top 9 Forex Trading Tips for Beginners That Save You Money

5 Proven tactics to acquire more quality leads

8 Powerful Reasons You Need To Use Video Marketing

1. Boosts Conversions and Sales

2. Video Delivers Great ROI

3. Google Loves Videos

4. Attracts Mobile Users

5. Draw Attention of New Audience

6. Helps You build trust

7. Helps You Explain Easily

8. People Share Videos Easily

The Bottom Line

Share this Article

Which Targeting Option is Best for Influencing Consideration?

6 Reasons Why Infographics Are Important in Media Marketing

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related