6 Reasons Why Infographics Are Important in Media Marketing

Published on: 06 September 2021 Last Updated on: 13 January 2025

Over the years, businesses have shifted gears and taken a step back from traditional marketing to go digital. For a brand to be heard and seen in this age, entrepreneurs need to step up their digital marketing games.

Businesses need to create an excellent first impression for them to stand out. An effective way to get noticed on the internet is through impressive infographics.

If you are starting a business or have been sticking to conventional marketing, here are six great reasons why you should consider using infographics in your marketing campaign. But before that, let us find out more about infographics.

What Are Infographics and Their Role in Marketing?

Infographics are visual representations of data. These are used to visually present both qualitative and quantitative data, making them easier to comprehend. These also transform basic and simple marketing narratives into stories that beg to be shared.

For instance, if you need to condense research and huge numbers in your presentation, you can turn to infographics. The combined text, images, and graphs are presented creatively, making it both fun and easy to read. Around 65% of brands apply infographics in marketing, especially in their social marketing strategy.

Why Include Infographics in Your Social Media Marketing Strategy?

Below, we will discuss the importance of infographics in your social media marketing. Keep reading!

1. They are so easy to comprehend

Because humans are highly visual, we quickly understand and are captivated by images more than dull text. If you want to attract your customers’ attention better, then your content must include graphic visuals. An infographic can also tell a story in a more engaging way and create a lasting impression about your brand and message.

When promoting a service or product, consider infographics because people are more attracted to illustrated text. When consumers want to check out a product, they tend to look for visual storytelling materials because most people no longer want to read essays. Trust me, more people are moving into the world of graphic illustrations for reference. That should include you.

2. They have viral capabilities

I am sure you are familiar with the Share button on Facebook, Instagram, Twitter, and other social media platforms. When people see a unique infographic, they are likely to share it with their friends and family. An attractive infographic can help boost your digital marketing campaign. With the right infographics, your brand exposure on different social media platforms will insanely increase!

Just don’t forget to add widgets and share buttons, and choose the right social media channel.

3. They draw attention

Visual aids, more than other media formats, help your target market pay more attention. Why? Simply because they are fun, engaging and allow people to comprehend complicated messages. Take this for an example: You are sharing the benefits of using and buying your product. However, your message is overwhelmed by large numbers and numerous reasons for using your product. To make your customers continue listening and reading, you should create graphic content.

4. They promote brand awareness

Embed your brand’s logo in your infographics. This is one decisive way to market your brand on the internet. The audience wants to know where your compelling marketing content came from, so feature the name of your brand throughout your infographic.

5. They offer SEO benefits

SEO, or also search engine optimization, is highly valuable in marketing — your marketing department should know about this. People turn to Google’s search bar if they want to know about something. It may be a product, a service, a term, or anything in this universe. Google links people to websites with higher algorithms.

6. They start conversations

People like to talk about information they see — whether it’s from a sidewalk or on Facebook. The informative infographic that they come across while scrolling through their social media timeline can pave the way for conversations which can also help reach your specific target market.

Do you have an upcoming sales promotion or concert event? Then make use of graphic materials and get people to start talking about it!

But the main challenge is how to create infographics. Our reputable website, Venngage, has tools and templates that can boost your marketing content into something that can complement your brand and impact the growth of your sales and internet presence.

If you are committed to competing with other brands, don’t beat a dead horse and start designing your effective marketing template with Venngage! Plus, you don’t need expert skills to design one as we have user-friendly and cool templates for you to use.

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What to Look for in a Transcription Service Provider

The demand for transcribers has been on the rise in the past few years. The challenge that most people who are seeking these services have is that they don’t know what they should be looking for in a reliable transcription service provider. Having a clear sense of your requirements is among the initial steps of getting it right. Are you striving to hit the timelines or you are looking for a cost-effective audio transcription service? You also need to ask yourself whether you are searching for value-ads to enhance the efficiency of your business or are you after the run-of-the-mill services. Each transcription company has its strength and weaknesses. You can get a rough idea of what to expect by looking at their website. You can also decide to send the service an inquiry about their specifics. Below are some of the elements you need to consider as you do your research. Accuracy and Quality : The first thing you need to evaluate is the quality of service that the company offers to its clients. You need an accuracy level of at least 99 percent if you are looking for reliable transcripts. The company can advertise high accuracy but its good to find out their guarantee about the same. For example, evaluate the quality control processes of TranscribeFiles.net audio transcription before you hire their services. Simplified Pricing : Check whether the company is providing a combined pricing structure for the services they offer. You may discover some hidden costs depending on the add-ons of your choice. Variable pricing makes it very hard for the customer to decide what he or she can afford. Value for Your Money : Ask yourself whether the transcription cost is realistic. Some of the charges that vendors impose are unbelievably cheap. However, you must be sure of the accuracy and quality before running for such cheap services. There is no need to take a cheap service that will force you to employ a second transcriber and waste a lot of money because of poor services. Confidentiality : Reliable transcription services should have rigorous internal processes. The company should have the ability to preserve the confidentiality that is contained in the audio subscription files to avoid any leakage of sensitive data. It's wise to choose providers who have the ISO information security certificate if you want to have some peace of mind. Qualified Personnel : You need to look at the qualification of the people who will be transcribing your files. Subject matter experts, native speakers, trained quality analysts, and top university graduates are the best transcribers. The experience they have will guide them to pick on the soft transcription elements such as enhancing the overall quality of the product, cultural nuances such as colloquialisms, slang, and dialects. Scalability : In case you have sizeable projects, then you could be searching for a bulk transcription service online. It is wise to pick a service provider who has been handling such orders. However, the transcripts may come your way late and with several errors because of the existing inefficiencies. Credibility : The transcription service you choose should be able to verify who it claims to be. Go through some of their previous assignments to know what they can deliver. Also, read their testimonials and referrals and those of third-party websites. Value-Adds : Check whether the transcription company provides any complementary or supplementary services. It can be more cost-effective and convenient to work with a provider that offers other services such as captioning, translations, copyediting, and even proofreading. In summary, choosing an audio transcription service is not an easy task. However, you can ensure the accuracy, quality, and security of your data by doing a lot of research. You will also be able to save yourself a lot of time and money in the process. Read Also : 5 Tips For Getting A Cheap Essay Writing Service Online The Importance Of SEO Based Digital Marketing Services Lawn Care Maintenance Services And Tips

3 Easy Ways to Grow Your Email List

The email marketing industry is expanding and there is growing competition between brands: they all want to get people’s attention. Sometimes, acquiring more subscribers seems hard. If you are looking to grow your email list, we have three easy ways maybe you never thought of. Whether you offer a service, product or content is the product, use these tips to add more subscribers to your database and become more successful at email marketing. Why you should grow your email list There are good reasons to build your email database. It can be an instantaneous way to reach the people who want to hear from you. Also, it’s cheaper than advertising or mass mailings. Every marketer wants a large email list which is understandable. In general, the more people you reach, the better results and this has never been more true than with emails. The typical ROI for email is $42 for every $1 spent. However, before you try any email list growth strategy, remember it’s not always about the numbers. You want true engagement and a long-term relationship with your audience. To build that, focus on adding real subscribers to your list – people who genuinely want to connect with your brand. How do you do that? Let’s get into three ways to grow your email list without much effort. Is it easy for someone to sign up? Many organizations and freelancers have only one sign-up form and you’d be surprised how much you have to search the website to find that form. So, the first tip: make your email sign-up visible and easy to find. For instance, you could place it at the top of your website and not buried down by the copyright notice. Also, avoid making the text so small that someone can’t read it. Instead, let your signup form be the first thing people see when they land on your platform. Are you promoting your email list on your social media channels? Maybe you’ve been working hard to gain followers on Facebook, Instagram, and Twitter. There’s certainly inherent value in this, but a lot of marketers make the mistake of not cross-promoting channels. Who’s to say that someone can’t follow you on Facebook and be a subscriber to your email list? Just remember that people will frequently leave social media channels for one reason or another. You don’t want them forgetting about your brand and what you offer, so do your best to get them on your list. Post periodically on social media and invite people to subscribe to your emails. Your newsletters’ content should have real value and be unique from your website or social media content. This is a great incentive to gain an email audience. Plus, you can think outside the box to gain new followers. Maybe you can run a contest or offer a freebie, such as an e-book to anyone who signs up – whatever you think would entice your audience. Do you include an email subscribe button in every email you send? Word of mouth is the best marketing. If someone on your list really likes your email and forwards it on to a friend, they need an easy way to subscribe. A “subscribe” button makes it simple by saving them the trouble of looking you up, going to your website, and finding your form. So, at the end of every email you send, include a call-to-action. It could be as simple as: “Did you get this email from a friend? Get yours” + “Subscribe” button. The more convenient you make it for people to subscribe, the faster your email list will grow! Also, it doesn’t hurt to encourage your subscribers to forward your email. Some of them will do that and that’s a great way to grow your audience. It’s not all about numbers Now that we’ve gone over a few easy ways to grow your email list, it’s important to keep in mind that it’s not all about numbers. There is another aspect to growing your campaign: email list quality. Gathering lots of subscribers is great for email marketing, but you have to make sure those subscribers are real. You may be asking, “Well, why wouldn’t they be?” In the world of email marketing, there are quite a few types of emails that degrade your sender reputation. A sender reputation is a score that every email sender has. It’s the rating Internet Service Providers use to determine your behavior as an email sender. Some of the factors that influence your sender score are: your bounce rate your overall engagement: open and click-through rates are vital metrics the number of spam complaints and unsubscribes you get Bad email addresses you could have in your list All these factors are in direct connection with the quality of your email list. Unfortunately, every organization or marketer will acquire some bad email addresses over time. Some of the most damaging yet prevalent ones include: Fake email addresses: for a number of reasons, people sometimes provide fake email addresses. Sometimes they just want to take advantage of a freebie and have no intention of being a subscriber. Abuse emails: some people are malicious and others just careless. Abuse email owners have a habit of marking emails as spam, even those they signed up for. You don’t want these people on your list because they will hurt your sender reputation. Temporary email addresses: would you believe there are websites that exist for the sole purpose of generating temporary emails? These email addresses are sometimes called disposable because the person uses them for a day or two and never again. Then, they only cause your bounce rate to go up. On top of these, we can’t forget there’s always natural decay of the list. People simply change email addresses. Some people use their school or work email and they graduate or quit. You must get those email addresses off of your list. Use an email verifier to keep your database clean Thankfully, there is a healthy way to grow and maintain your list. The first thing is to never buy or trade email addresses to add to your list. First of all, it’s illegal to email people without their consent. Furthermore, a purchased list isn’t likely to result in anything positive and most likely the people you add will mark you as spam. The simplest way to keep your list healthy is to: The first clean it in bulk using an email verifier then, install an email verification API on your sign-up forms. Clean your list in bulk If you already have a substantial number of contacts in your list, but are not sure about their validity, run your list through a bulk email verifier. The process is simple and doesn’t take much time: you upload your list into the system and get it back clean within hours or even minutes. Install an email verification API This simple piece of software checks every new email address in real-time. It grants permission to good emailers and keeps out any of the problematic accounts mentioned above. Once your list is clean, consider adding the API to all your sign-up forms to ensure it stays in good shape. The sky’s the limit You would be surprised what a difference email marketing makes. It’s the most personal way to reach people and is an incredible tool to communicate the story of your brand and service. Using careful planning, creativity and email verification tools you are on the right path to growing your email list and getting good results. Read Also: How to Integrate Email Marketing With SEO Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

4 Key Concepts on Making Signage an Effective Strategic Investment

Have you ever asked yourself how effective your signages on igniting consumers’ interest? Or you simply place them so you could have something like an interior or exterior design? Do not tell you just place signs outside your store because others have them. Come on. We invest money to earn more, not to lose. Let us get you started out on the right foot on doing an effective strategic business investment with these four rule of thumbs on signage making. 1. 3 ½ Second-Rule Three and a half second rule is a rule of thumb that gives business owners a chance to deliver their messages to passing motorists thru their signage within three and a half seconds before another car whizzes right on by. It is difficult to read your message when you overcrowd your sign with many lines of texts and words. Another, overstated ideas on signs could look busy and decrease the reading speed of your signage. Your goal is to let your sign have optimal visibility within three and a half seconds. How to increase your signs reading speed? First, add borders on signages. Borders tend to increase signage reading speed by 26%, especially when your target is automobiles audience. It could manage the reading space that let viewers directly focus on the center of the sign. Second, do the math when choosing the most efficient letter size on your signs. Distance and speed are the two essential factor when selecting the right measurement. Answer these guide questions: How far away do you want your sign to be readable? How fast people or cars could pass through the sign? 2. Typefaces A typeface or font is considered as a part one’s company’s signature. Every distinctive letter style on various signage from different infrastructures offers contrasting feelings. You could reinforce brand recognition in your place when you can choose the right typeface for you. Most customers are not conscious of typefaces. However, fonts subconsciously affect a signage’s style, way of delivery, and crispness of your message. Think of font styles as themes that would represent you and your business. There are two categories for typefaces. First is that signs could be friendly, warm, and casual like that of McDonald’s. Another could be formal, serious, and traditional like some of those by Shieldco business signage. What are the don’ts that I need to avoid? Do not use fancy designer fonts like Script Style fonts on signs that are not visible from a distance. Better use it on stationery or business cards. Avoid using different letter styles in a single design, too. Do not overdo layout that your main message would not stand out. 3. Optical Center Optical center is the area when human eyes tend to enter a design or page. Our vision typically gravitates toward a spot that is slightly above the mathematical center. If there is a logo above and information below in a sign, nudge the logo higher within the boundaries of a layout. Another example is when placing a sign in a center vertically and mathematically accurate, it will look low. To solve this, again move the signage a little bit higher to correct this visual anomaly. 4. Power Kerning You might never have heard about it, but power kerning is a powerful tool on signage making. It scales letters for better visibility. Proper scaling, perfect sizing, and precise spacing are prominent factors in designing. The same goes on signs. How Kerning works? Human eyes, with the help of our brain, could quickly notice irregularities on patterns. This is why perhaps most people could immediately point out mistakes, rather than good stuff. The thing is when there is asymmetry such as too much space, or little space between characters of a word, a reader’s eyes tend to stumble. Proper kerning would fix this unevenness through adjusting the space between letters, making each character of a word together into a single unit. Consequently, a smooth flow of details from the text would be easily delivered to one’s brain. Nowadays, many applications that could easily do the job of kerning for you. However, instances like do it yourself signs would let you address kerning issues manually. When doing it by yourself, there are a few things to remember. First, uppercase characters are spaced to fit the following ceding lowercase characters. Next, big headlines require spacing adjustment to attain better visual consistency. Last, over kerning is done when doing some layout effects. Takeaway Minimal content could adequately carry out the meaning of your business. Emphasize only the essential meaning. Remember that the fewer your words are, the higher understanding customers would get. You will know that you had reached your audience successfully when you delivered your message clearly and concisely to the customers. Read Also: Calling Out – How Telemarketing Allows You To Reach A Wider Audience What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? 5 Types Of Digital Marketing

6 Reasons Why Infographics Are Important in Media Marketing

What Are Infographics and Their Role in Marketing?