Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Free Summer Activities For Kids In North Wales

Full of activities to keep the whole family amused, and especially the kids, Wales is a fantastic holiday destination with hotels, guesthouses, B&B's, caravan parks in North Wales and cozy self-catering cottages scattered across its 4,000 square miles. From farms to beaches, mountains to canals there is something to interest even the most iPad addicted kid. And fear not for your wallet – there's plenty to do that won't cost a penny! Read also: North Wales is literally surrounded with beautiful beaches, many of which have Blue Flag status. Try Porth Dafarch on Anglesey for an open expanse of sand, clean water to swim in and rock pools to explore. Or head to Moelfre where you can visit the famous RNLI Seawatch station. For the full ice-cream-and-donkeys beach day out head to Llandudno. The west shore, facing Conwy, is somewhat quieter if you want to avoid the money-grabbing attractions of the North bay pier. To explore the town further try following White Rabbit footprints on the Alice in Wonderland trail and discover who the real Alice was (she lived there in the 1860s) For something a little more unusual head to Porthor on the Llyn Peninsula and walk on the Whistling Beach – so-called because of the noise the sand makes as you walk across it. Country Parks Tŷ Mawr country park lies in the Vale of Llangollen and offers plenty of walks, including the famous Pontcysyllte aqueduct. You can walk the 300m across the 18 arches, 38m up in the sky – if you dare! There is a visitors center, BMX track, Trim Trail and play area at the park. Loggerheads near Mold in Denbighshire has a wealth of industrial heritage dating from it's past as a lead mining settlement. You can visit the restored watermill, or follow the Discovery Trail to find out more. Read also: Five Of The UAE’s Gardens And Parks Castles Wales is well known for its castles, both those built by the Welsh, and by the invading English. The best-preserved, such as Harlech and Conwy have entrance fees (although you can walk around the walls of Conwy for free). If you are prepared to go off the beaten track a little you can visit Dolbarden Castle with its huge tower still protecting Llanberis or Castell-y-Bere above Llanfihangel-y-pennant. Look out for the little engines of the Talyllyn railway puffing up the valley. Thomas the Tank Engine fans may even be able to spot twins of Skarleoy, Rheneas, Duncan, Peter Sam or Sir Handel if they're lucky! Swimming Yes, you can go swimming for free! Of course, the sea is free, and many beaches boast RNLI lifeguards, but if you prefer your water bright blue and not salty seek out the Blue Lagoon near Fairbourne. The Fairy Glen near Betws-y-Coed also offers a few deep pools and paddling opportunities – plus you might see fairies! National Slate Museum Wales was once synonymous with slate and you can visit the free National Slate Museum in Llanberis to find out how it was mined, machined and where it ended up. Open daily with a variety of exhibits and demonstrations of slate splitting. MOSTYN Showcasing the best of Welsh Art, MOSTYN has six ever-changing displays. Entrance to the exhibitions is free and the visitor team can provide Art Explorer sheets to help you make the most of your visit. Teddy Bear Picnic Train Rides On the 5th and 6th of August, the Miniature Railway in Rhyl will be offering free train rides to children – but only if accompanied by a teddy (and, sadly, a fare-paying adult)! There will also be face painting, competitions, and other family activities. With so much to do and plenty of great places to stay, North Wales is a veritable paradise for kids - and budget-friendly for adults too! Read also: 7 Travel Tips To Feed Your Wanderlust In Europe Three Amazing Travel Destinations In Africa

Review of Ziptrak Outdoor Blinds

Did you know that you can instantly transform your outdoor space by simply adding outdoor blinds? If you’re looking for outdoor cafe blinds, a casual search on the internet will reveal that there are different types to pick from. Such a revelation will by no means make your selection process easier. This is why we took the liberty to review one of the most popular outdoor blinds on the market today; the Ziptrak outdoor blinds. You might realize they’re exactly what you need to beautify your outdoor space. But what’s so special about Ziptrak outdoor blinds? We’ve compiled all you need to know about these blinds; from their benefits to applications. What Are Ziptrak Outdoor Blinds? The name Ziptrak is derived from the blind system utilized in manufacturing this product. Different outdoor blinds use different mechanisms to aid in their operation. They can either use strings, zips or cords. And depending on the mechanism used, it greatly influences the blinds’ operation. Ziptrak is the original outdoor blind system and features a track guided design. This system is designed to lock the fabric into special tracks that will secure the blinds against flapping. Because of the patented design, the blinds glide smoothly and also stop at any height. And the best part is you don’t need any cords or zips to operate the blinds. Put simply; these blinds are very easy to operate. And this is one of the main reasons why Ziptrak outdoor blinds are very popular. After all, who wants blinds that are difficult to open or close? Advantages of Ziptrak Blinds: So are Ziptrak blinds worth considering compared to other types? Hopefully, the following advantages will answer this question. Effective Protection: One of the main reasons for investing in outdoor blinds is for protection. Ziptrak blinds aren’t only good at blocking out the sun or wind, but they’re also known for effectively keeping bugs out. Quality Blinds: In our quest to provide you with an unbiased article, we’ll quickly point out thatZiptrak blinds don’t come cheap. But for the quality and durability they offer, we believe they’re worth every penny. No Gaps! Some outdoor blinds leave gaps when installed, and unfortunately, most people don’t find that aspect desirable. This is where Ziptrak blinds give competitors a run for their money because they’re designed not to leave any gaps. What Holds the Blinds Together? Another differentiating factor is the material used to hold the Ziptrak outdoor blinds together. The Ziptrak blind is held using a Cordura tape which is commonly referred to as Kedar. Why is this important? There are a few advantages associated with this tape: Aesthetics: Believe it or not, using Kedar to hold the blinds together greatly enhances the general appearance of the product. This is because cedar is welded onto the fabric and isn’t stitched like other blinds. Variety: Closely related to aesthetics, is the fact that Kedar is available in a wide range of colors to pick from which include white, beige, primrose and black. But we must warn you that the black tends to fade over time. Durability: Do you want blinds that’ll last long? Then you’ll appreciate how strong Kedar is. As a result, the tape is designed to withstand a lot of force which means the blind is secured tightly. Less jamming: With some outdoor blinds, you may experience issues related to jamming. The advantage of Kedar is it’s less likely to jam—even in windy conditions. But here’s what’s important; you must use the tape with a motor. Hold Down Options: Another main characteristic of Ziptrak outdoor blinds is that they offer a wide range of hold-down options compared to other blinds. Common examples include: Center release locks: The first thing you’ll appreciate about these locks is they’re very easy to use. Apart from their ease of operation, these locks can be operated either from inside or outside making them very versatile. Channel locks: Channel locks are the second most popular type of locks used on Ziptrak outdoor blinds. Like the center release locks, they’re also easy to use. Both products make Ziptrak blinds the ideal option to use for difficult installations. And the reason why Ziptrak blinds have fewer gaps is that these locks use small rubber seal strips along the bottom rail. This mechanism effectively helps minimize the appearance of gaps. Design of the Headbox: While having outdoor blinds with a headbox is a matter of preference, it’s recommended that modern outdoor entertainment areas have fully enclosed top boxes on their outdoor blinds. And the Ziptrak top box is known to provide the following advantages: Protection of the fabric Keep insects out It’s more visually appealing FAQs What is the alternative name for Ziptrak blinds? It’s important to note that these blinds are known by different names including: Cafe blinds Cafe curtains PVC blinds Bistro blinds Porch blinds Where can you install Ziptrak outdoor blinds? These blinds can be installed in most outdoor living and entertainment areas like the patio or verandah. Final Words: Opt for Ziptrakoutdoor blinds if you’re hoping to transform your outdoor space by giving it a modern look and feel. And for blinds that require minimal effort to install and operate, we think they’re definitely worth considering. Read Also: 7 Important Tips For Planning An Outdoor Event Ten Tips To Make Most Out Of Your Outdoor Space 7 Fun And Simple Outdoor Activities For Your Child Under Ten Featured Image: westcoastblindswa.com

Experience The Charm And Allure Of The Island Of Ireland With Indus Travels

The Island of Ireland is a breathtaking destination where lush landscapes meet vibrant traditions. With Ireland vacation packages, visitors can explore the serenity of the countryside and the energetic life of its cities. Dive into the history, culture, and natural splendours that make this island an enchanting getaway. The Landscapes: From Rugged Coasts To Emerald Valleys A Coastal Haven Ireland's coastline offers an array of spectacular views. For example, the renowned Cliffs of Moher tower over the Atlantic Ocean, providing a dramatic vista. Visitors can enjoy coastal walks, and fresh seafood or participate in water sports like sailing and surfing. Verdant Countryside Beyond the coastlines lie picturesque valleys, rolling hills, and serene lakes. Take a leisurely drive through the Ring of Kerry to experience some of Ireland's most iconic landscapes. Witnessing the flourishing flora and fauna up close adds a magical touch to any trip. The Cities: Uniting Tradition And Modernity Dublin’s Cultural Hub Dublin, the capital, is a melting pot of history and contemporary life. Walk along the cobblestone streets of Temple Bar, visit Trinity College, and explore the rich literary tradition. The city's museums and galleries offer a glimpse into both the past and the emerging artistic trends. Cork’s Maritime Legacy Cork is a vibrant port city with a maritime heritage that’s evident in its architecture and culinary delights. Wander through the English Market or explore the Cork Opera House for a dose of local culture. Historical Sites: A Glimpse Into The Past Ancient Ruins And Castles Ireland's history is captured in its numerous ruins and castles. Visit sites like the Rock of Cashel or Blarney Castle to explore a world of myths and legends. These sites often host medieval fairs and historical reenactments, providing unique insights into life during ancient times. Monastic Heritage Monastic sites like Glendalough offer tranquillity and a connection to Ireland's spiritual past. The ruins of churches and towers tell a story of devotion and community life that adds to the richness of a cultural journey through Ireland. Activities And Entertainment: An Immersion In Irish Life Traditional Music And Dance No trip to Ireland is complete without experiencing its music and dance. Join a local Ceilidh, or traditional social gathering, and enjoy the lively tunes of fiddles and flutes. Golf And Outdoor Pursuits For those seeking an active holiday, Ireland offers world-class golf courses and outdoor activities like hiking, fishing, and cycling. Gastronomic Delights: A Culinary Adventure Ireland’s culinary scene has seen a renaissance in recent years. The island boasts a rich gastronomic heritage, with traditional dishes like soda bread, Irish stew, and black pudding. Contemporary chefs, meanwhile, weave global influences into local produce, creating innovative dishes that tantalize the taste buds. Exploring local eateries, tasting regional specialities, and indulging in a pint at an age-old pub elevates the journey, offering an authentic taste of Ireland's culinary treasures. Conclusion Ireland vacation packages allow travellers to tailor their experience, whether they are drawn to tranquil landscapes, bustling cities, or historical sites. The Island of Ireland’s charm and allure lies in its diversity and the warmth of its people. A journey through Ireland is not just a trip but an unforgettable adventure that awakens the senses and enriches the soul. Discover the wonders of this captivating island, and create memories that will last a lifetime. Addiction: How To Become A Travel Nurse The Dos And Don’ts Of Corporate Travel Planning Top 7 Trending Men And Women Travel Toiletries For 2022

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Free Summer Activities For Kids In North Wales

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Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related