Reviewing a Digital Driving Partnership

by

31 July 2018

Travel

digital driving

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

 In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

Read Also :

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

slider-img

Meerut -The rapidly developing city with ample religious sites

Meerut, one of the oldest and top cities of Uttar Pradesh, has a flourishing tourism industry due to its proximity to New Delhi and for its religious ties. Pay a visit to the city and explore the city through and through. Plan out your destinations and hire a cab in Meerut for the whole entire day and begin with your touring!Meerut was a division of the Hastinapur Empire of Kauravas, amid the Vedic age in India. The town again rose to popularity in the medieval times when it set up an enthusiastic, however, vain resistance against Timor the Lame. For your sightseeing tour, you can easily find a cab in Meerut to hire and go about your touring. There is a considerable measure of sights to see in the city which instantly reminds us of the old noteworthy appeal of this town that is an extraordinary draw for visitors.Meerut showcases mirror a genuinely cosmopolitan and contemporary way of life with a one of a kind mix of traditionalism. Make the most of your shopping and be ready to bargain for any tiny little commodity as if your life depends on it. Meerut has, as of late seen a major burst of developments that have prompted a sudden spurt in a number of cutting-edge shopping centers and business edifices everywhere throughout the city. These are the best place for shopping, alongside customary bazaars. These are the most loved shopping spots in Meerut for each explorer who is searching for branded or expensive wears. These shopping centers are frequented by the urban class of the city. Meerut is also the biggest maker of musical instruments in the nation. Do purchase a couple of good ones in the event that you are musically sound or know someone who is, you can gift them. Meerut is likewise one of the significant suppliers of sporting merchandise on the planet. It positions among the top urban communities, delivering and trading sporting merchandise in Asia. Out of all this, the best thing Meerut is known for is its Religious places. The places to visit around Meerut also comprise of various religious sites. Mentioned below are a few of the most religious sites in the city.Read also:1. How About A Royal Visit To The Magnificent Mysore Palace?2. Haridwar- The pilgrimage site surrounded by pristine getawaysDigambar Jain TempleDigambar Jain Temple in Meerut goes back to a good number of years. The 7 sacrificial tables with 7 mind-blowing towers are there inside the yard of the temple. The holy place of 'Tihkal Wale Baba' is the main sacrificial table, which was accepted to be worked by Gods of paradise. Perfect green hued emerald statue of main divinity Bhagwan Parshvanath is likewise settled in this sacred place. Lovers trust that all goals are satisfied and numerous challenges are turned away when we offer requests to God reverentially to 'Tihkal Wale Baba'.Suraj KundSuraj Kund was built by a business person, Lawyer Jawahar Lal, in 1714. At first, the lake was loaded with the water of Abu Nala and later, it was loaded with the water of Ganga Canal. Suraj Kund is encompassed by numerous old temples, including the popular Baba Manohar Nath Temple worked by Mughal Emperor Shah Jahan.Kali Paltan MandirThe Kali Paltan Mandir at Meerut is otherwise called the Baba Augharnath Mandir. The sanctuary has extraordinary importance as the primary war of Indian autonomy, the Revolt of 1857, began here. It is trusted that there is a self-showed Shivalingam in the sanctuary.The temple has a commemoration, worked to pay tribute to the saints of the Revolt of 1857.

READ MOREDetails
Tuscany

Travel in Italy: Interesting Locations to Visit in Tuscany

Tuscany By The Sea: Tuscany has a dramatic coastline that takes on many identities. Dolce vita of Versilia is a famous coastline beautifully framed by the Apuan Alps that is the subject of many greeting cards and travel brochures. Versilia is a very long stretch of sand with several amenities to guarantee total relaxation. A short distance from the Leaning Tower, there are miles of sand beckoning you to relax and unwind. In Pisa, the marina is a family-friendly beach protected from the open sea by a strong rock wall. The Etruscan coast, untamed islands with deep blue waters in the background, and pinewoods will spark your love for nature anew. Visit Argentario, the point where Maremma’s green countryside fades into the blue waters of the sea. Tuscany Mountains:There are hundreds of things to do on a trip to the Tuscan mountains starting with exploring the marble cathedrals at the Apuan Alps, not forgetting the ancient kingdom of Lunigiana with its mysterious castles and caves. On one side of the Alps are dazzling white quarries and on the other is Garfagnana the green valley.If you’re a spiritual person, the sacred forests of Casentino will be a great addition to your tour of Tuscany. The monasteries and hermitages in the woods are a great place to walk down memory lane. You will love the woods of Mugello, a timeless land where the sounds and sights are simply enthralling. Pistoia Mountains stretch over thousands of hectares in the Province of Pistoia. The area is characterized by chestnut trees, conifers, blueberries, and pasture land. Being the coldest area in Italy you will find some of the most famous ski resorts globally. Chianti Mountains is an area with many rivers and cypress trees. High up on the infamous rolling chianti hills are many castles and towers that fortress for lords. This hilly area is associated with the production of DOCG red wine. In Monte Amiata, nothing but deer and famous vineyards will surround you. The wooded Abetone transforms into a ski lover’s paradise in winter. Serenity, relaxing scents, and colors abound in the mountains of Tuscany, well away from the noise and buzz of the city. Tuscany Art:Tuscany is without a doubt a territory rooted in art and culture. To date, it is an inspiration for artists from all over the world who come to discover its artistic riches. From the Etruscan necropolises that are a testament to the Middle Ages to the Macchiaioli and trends of contemporary art, there is everything for an art lover to love Tuscany. Spas: Immerse yourself in luxury at one of the many spas in Tuscany. From natural warm springs that existed since the times of Emperor Augustus to modern pools interrupted for their beauty by the scenic horizon.Spas of Tuscany have become an important symbol for health, relaxation, and rejuvenation. The invigorating streams, caves, and streams of warm waters provide the tranquility sought by tourists who are conscious of their health and well-being. Nature and parks:Rolling hills, rustic farmhouses, fields, and trees dotting the Tuscan landscape make for an idyllic adventure. There is more to offer the nature lover here, including ponds, lagoons, snow-covered peaks, and Mediterranean bushes that grow into the sea. Tuscany has a vast network of protected natural areas including parks, reserves, wetlands, and more. These protected areas are a haven for birds and other wildlife not to forget a variety of plants. The Tuscan Archipelago National Park houses several stunning Islands including Gorgona, Capraia, and Pianosa. Also known as the 'Seven Star Park' this area boasts awe-inspiring rock formations, unique plant species, rare birds, and crystal waters. You will also love exploring Maremma Park, an area of pine forest and swampland. There are several trails here leading to ancient settlements around the San Rabano Abbey and Saracen Pirate towers. Holiday Villas with Tuscany Now and More: Whenever you decide to visit Tuscany to see these amazing sights and experience the culture, consider finding accommodation at our Luxury Holiday Villas in Italy. Tuscany Now and More works closely with developers to create luxury homes with private amenities for visitors. We visit each of these homes to ensure that they meet your high standards before promoting them here.Read Also:San Francisco And Outskirts: What To See? Top 10 Travel Destinations That You Need To Visit

READ MOREDetails
Vacation Less Stressful

Make Your Vacation Less Stressful With the Following Tricks

Life could get quite challenging when life is at a crossroads. For many people, vacationing is a kind of therapy which helps to ward off the stress which life digs up along the way. But what happens when you get stressed while on vacation? Well, that is quite unfortunate and it should not happen. Here is what you can do to cut down on the chances of that happening. Make Your Vacation Less Stressful With the Following Tricks: Be modest with your expectations: Life’s struggles take the enjoyment out of our daily lives. Therefore, taking a trip to far-off lands could go a long way in helping one to untie the knot in the chest. However, one must be careful not to place too much weight on the possibility of releasing the pressure while on the road.A helpful mantra while planning a vacation rental george island fl is to keep an open mind. Do not be the type who shouts “this will be the best trip ever in my life!” every time you plan a vacation. Obviously, a vacation should give you a special time to break from the monotony of daily life and perhaps a moment to draw inwards and think of fundamental questions like “what is life?” However, placing heavy expectations on the success of the trip could end up in huge disappointment. As such, you need to remain open to every adventure along the way which will define the experiences on that trip. Pack lightly: You might have been to various vacations so far in your life but you cannot understand just why you make the same mistake on every trip. Well, people take vacations for almost the same reason; to unwind and align the body and soul. In the quest to achieve this kind of peace, one is likely to fall victim to the impulse to pack heavily because of the belief that each item might be helpful on the trip.Heavy luggage is always stressful on the road. If your vacation involves trips to the airport, you can imagine the hassle you will go through while checking through terminals. Do not even mention checking in and out of the hotel rooms. Ditch your usual habits: For the umpteenth time, vacationing is a moment of peace and new discoveries. Let us say you visit Florida and you would like a view of the picturesque scenery the region offers. Do not go booking in hotel rooms which are like those at every other destination you have already visited. Instead, you can check into a vacation rental management companies, which provides a good view of the sandy beaches and Atlantic Ocean waves.The bottom line is that sticking to your old habit might deny you the opportunity to take in the uniqueness and therapeutic qualities of the new destination. The impeccable shores of the Atlantic might seem just like the rugged hills you saw in Greece. Sticking to your known habits will also make you inflexible and you might not be free to have new experiences and even taste alligator meat or Cuban sandwiches.Read Also:4 Best Destinations In Western United States The Best Vacation Destinations For Couples Reasons To Stay In A Vacation Home Rather Than A Hotel

READ MOREDetails