Reviewing a Digital Driving Partnership

Published on: 31 July 2018 Last Updated on: 24 February 2020

redtag.ca, one of Canada’s leading online travel agencies, has found success with technical solutions for the challenges involved in running an online travel agency by using Adobe and its array of business products. redtag.ca’s ongoing partnership with Adobe has allowed the travel specialist to enhance its customer experience and focus on newer digital strategies, such as artificial intelligence (AI).

“Adobe has helped us deliver a data-driven culture that gives us a deeper understanding of the overall business and drives success,” says Robert Gennaro, redtag.ca’s chief digital officer. redtag.ca was established in 2004, and Adobe has supported redtag.ca throughout its history, Gennaro adds.

In the Beginning :

The company’s foundation for digital experiences started with gaining actionable insights from customer data by deploying Adobe Analytics. Early on, redtag.ca gathered anonymous data about customers visiting its websites, such as time spent on the site, page views, clicks, conversion, and client reviews.

Those insights allowed redtag.ca to improve its customer experience and differentiate itself from other travel brands, Gennaro notes. The travel company’s success using Adobe Analytics and Adobe Campaign has encouraged redtag.ca to expand its investment into Adobe products to include Adobe Target within the Adobe Marketing Cloud.

Using customer data retrieved through Adobe’s software, redtag.ca has been able to refine its travel deals to make deals more relevant and personalized. For example, for a past summer campaign in Toronto, redtag.ca planned to promote travel packages to Cuba. However, with the help of Adobe Analytics, they discovered travelers in the area were more interested in Jamaica. redtag.ca subsequently altered its campaign to focus on Jamaica instead of Cuba.

The Next Step: Artificial Intelligence (AI)

More recently, redtag.ca has been using Adobe’s artificial intelligence solution, called Adobe Sensei, and the early reviews are positive. By leveraging Sensei, the company can further improve customer experiences and drive revenues. Advanced machine learning will enable redtag.ca to target the most relevant offer to individuals, such as discounted flights for price-sensitive customers.

“With machine learning through Adobe Sensei, we can see beyond basic activities, monitor multiple channels and audience segments, reveal actionable insights buried in data and act instantly to help ensure we’re delivering the best experiences possible,” says redtag.ca’s Gennaro.

Adobe Sensei also has anomaly detection technology, which can help redtag.ca uncover issues such as incorrect booking paths or slowdowns on the company’s website.

Targeting Customer Loyalty :

“We have to work hard to win customer loyalty in the travel industry,” says Gennaro. “If they see a cheaper deal or have one poor experience, they are likely to move on to a competing site. Having Adobe Campaign and Adobe Analytics work in tandem helps us make sure we are delivering the best experiences possible, across touchpoints.” For instance, the company can integrate e-mail metrics with website behavioral data to provide an extended view of a customer’s journey from start to finish.

Using Adobe Analytics, redtag.ca can identify which vacation packages and other offers resonate best with customers, both new and existing. The company’s digital marketers can then target audiences with relevant mobile and online content. Redtag.ca is also targeting customers with e-mail campaigns, with personalized offers based on user profiles, interests, history, and online reviews. This strategy has been shown to increase e-mail open rates, click-through rates and time spent on redtag.ca.

redtag.ca can also encourage customers to provide reviews of past travel experiences with the company. Such reviews are helpful for redtag.ca’s clients, both potential and established, as many customers enjoy providing feedback to help others, particularly if the experience is a positive one.

redtag.ca has embraced technology since the travel site was first established, partnering with Adobe on what are now everyday services, such as web analytics and e-mail campaigns. But redtag.ca has gone further, working with Adobe on new ideas and products, such as using the cloud and artificial intelligence. It’s this willingness to move forward with new technology that helps redtag.ca differentiate itself from the competition.

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The Best Vacation Destinations for Couples

There are several places that you can visit as a couple depending on your interest and budget. You can decide to visit America, Mexico, the Philippines, India, France, Africa, or the UK depending on what you wish to get as a couple. This article gives you suggestions for some of the best vacation destinations all over the world. Choose one and you will be sure of having a good time with your partner. The Best Vacation Destinations for Couples: St. Helena St. Helena is a remote village in the Southern Atlantic Ocean and it is worth the trip even though it is off-the-beaten-path. It’s a trek to get to St. Helena in the Middle of the South Atlantic Ocean but this destination is relatively cheap upon arrival. It is off the beaten path but has fascinating English that is mixed with the Island culture, great hiking, the worlds’ most remote golf course, and good food. The airport is sufficient to make the visit worthwhile because it is quite affordable. It is among the best vacation destinations that couples should not miss. Saint Antonio, Texas, USA If you are craving authentic Mexican food or Tex-Mex, you can be sure that San Antonio has everything that you need. Houston is one of the best places to spend a weekend with your partner. The San Fernando Cathedral has several historical sites that you can visit and free hosts nightly light. You can also visit the Pearl Brewery and wander through the farmer’s market. You can be sure that you will have a good time with your spouse in Saint Antonio. Puebla, Mexico Puebla has fabulous architecture and great eats for couples. It is one of the best vacation destinations you can visit with your partner. Puebla is one of the regions in Mexico that has a pleasant surprise. This city is a heritage site for UNESCO and it is very easy to see why this is the case. If you love architecture, you can spend several days exploring this historical center and marveling at the things you see including a long list of churches. It is the largest city in Mexico but is not congested. Therefore, you will enjoy a calm atmosphere in the city and this is what most couples love. Agra, India Agra is one of the best vacation destinations all over the world. The good thing about this travel destination is the fact that it is affordable. It is home to Taj Mahal and a priority list for most travelers. Even the surrounding areas to this travel destination are relatively inexpensive. It is the jewel of Indian Islamic art. Emperor Shah Jahan is the one who builds this region as a mausoleum for his wife. It is among the greatest love declarations globally. Hawaii, USA Hawaii has low-cost carriers and hence getting to this region is cheaper than ever before making it a dream destination for most travelers. One thing that will make you travel to this place even every year are the beautiful islands. It is cheap to board a flight from the mainland to Hawaii. However, upon arrival, Hawaii is not the cheapest travel destination. However, it is worth your expenditure because you will get the South feeling of America. One of the most favorite travel destinations here is Maui and the small Island of Lanai. The Four Seasons at Lanai and good for golf lovers. The Balkan Peninsula, Europe Activities such as paragliding are more affordable in Balkan that the other parts of Europe. Most people believe that Europe is an expensive travel destination but this is not the case. This region allows you to explore America on a budget. The most popular country in Balkan is Croatia but you can begin your trip in Novi, Montenegro. From this place, you may decide to cross the border and use the bus to go to Bosnia, Herzegovina. You can go boat touring to Our lady of the rocks, Perast, Porto Montenegro and wrap up your trip by paddle boarding and kayaking on the nearby beach. The other fun activities you will find in this region are diving and paragliding. The beauty of it is that you will get all these activities at a cheaper price in comparison to other European cities. Province of Laguna in the Philippines Laguna is a budget destination for most couples. Some of the things that make the Philippines a popular site are the sand beaches you find in Boracay, Cebu, and Palawan, the mountain of the north and surfing in Siargao. However, most people don’t know about the opportunities that the Laguna province presents to visitors. It has the City of Seven Lakes (San Pablo City) and hot springs. Some of the favorite lakes in the region are Yambo and Pandin. You can easily access most of these travel destinations by taking the public transportation system that is called tricycle or car rental. You will enjoy and experience fresh air in this region, get the warmth and delicacies of the residence, and enjoy the view of the wonderful structures. Budapest, Hungary This budget destination is great for the entire family. It is a western European country that hosts several countries and visitors will feel the atmosphere of students everywhere. The city is red and offers amazing parks, culture, and greenery. Buenos Aires, Argentina Buenos Aires has a great food culture and gorgeous architecture that comes at an affordable price. It is among the most intoxicating cities around the world. On the streets, you will find endless parks, cozy cafes, and European style architecture. The life staples in this affordable destination are ice cream, empanadas, wine, and steak. You will love it as the best travel destination for you and your partner. Gobi Desert, Mongolia It is hard to get to the Gobi Desert but nature and views are worth the trek. The remote corners will motivate you to visit the city once again. You can watch the scenery as it transforms from the barren Gobi Desert to the green lush forest. You can be sure of having great times in all the above travel destinations. As a couple, you can choose any of these best vacation destinations depending on your budget and interests. Read Also: 4 Best Destinations In Western United States Yacht Charters And Sailing Vacations 7 Travel Tips To Feed Your Wanderlust In Europe Rory Brown, International Food Critic, Shares The Best Travel Tips After 10 Years Traveling The World

A Local’s Guide to Jacksonville, FL

Situated on Florida's northeastern coast, Jacksonville has been moving in the right direction for years. Although many people use this place as a jumping off point for nearby beach attractions, this city is worthy of a weekend vacation in its own right. Whether you're into fine dining, museums, or wildlife, you'll find something to keep you entertained on a trip through this mega city. Let's take a closer look at how to best enjoy a weekend vacation in the "River City." Where To Stay In Jacksonville: Anyone planning on staying in the heart of Downtown Jacksonville should look for hotels along the St James River. Not only will these hotels give you easy access to most of the city's top tourist draws, but they also have fantastic views and exceptional amenities. One such hotel is the four-star Omni Jacksonville Hotel at 245 Water Street. Another luxury hotel to consider is the four-star Hyatt Regency Jacksonville Riverfront, which is located at 225 E Coastline Drive. Expect to pay around $130 per night at either of these hotels. People who want more of a budget-friendly option might want to consider the Country Inn & Suites by Radisson at 5945 Youngerman Circle East. This three-star hotel is not directly on the St James River, but it is close to many restaurants and has high ratings from online reviewers. Rates for rooms at the Country Inn & Suites typically hovers around $90 per night. What To Do In Jacksonville: The main attractions in Jacksonville, of course, are the surrounding beaches. The most popular of these beaches include Ponte Vedra Beach, Amelia Island, and Jacksonville Beach, all of which are within a 40-minute drive of central Jacksonville. By the way, if you're a golfing fanatic, then you must check out the exceptional PGA golf range at the Ponte Vedra Beach Resorts. One of the most fascinating historical attractions in Jacksonville proper is the Kingsley Plantation. Built in the 18th century, this 32,000-acre plantation once housed 200 slaves who were forced to pick cotton, cut sugar cane, and pick various citrus fruits. On a tour of this facility, you'll gain a better understanding of northeastern Florida's past in a pristine natural setting. Adults traveling to Jacksonville with kids should schedule a few hours at the Jacksonville Zoo & Gardens. This top-rated tourist attraction measures almost 120 acres and contains well over 2,000 exotic mammals, birds, reptiles, and more! You can visit the Jacksonville Zoo between 9 AM – 5 PM on weekdays and on the weekends from 9 AM – 6 PM. Tickets for adults cost just under $20 per person and kids between 3 – 12-years-old could enter for $14.95 each. If you're in the mood to see a live show while in Jacksonville, then be sure to check out what's going on at St Johns River State College's Thrasher-Horne Center. The Thrasher-Horne Center frequently produces professional Broadway musicals as well as live music, kid-friendly entertainment, and special events. To pre-order tickets, you could visit the Thrasher-Horne Center's main website at www.thcenter.org. Where To Eat There: Unsurprisingly, seafood is Jacksonville's main culinary specialty. One dive in southern Jacksonville that's earned quite the reputation for its seafood selection is Clark's Fish Camp. In addition to this restaurant's crab cakes and crawfish, Clark's Fish Camp has earned quite the reputation for its colorful taxidermies and its proximity to a few Florida alligators. For fine dining in Jacksonville, take a look at the menu at Restaurant Orsay. Modeled on a Parisian bistro, the Restaurant Orsay mainly serves French-inspired seafood dishes with a Southern flair. A few of the most famous entrées at Restaurant Orsay include the lobster pot pie, Carolina trout, and bouillabaisse. Restaurant Orsay also has an extensive wine and cocktail menu as well as a raw bar. In the mood for some Southern BBQ? If so, then look no further than Jacksonville's Southern Charm. There's nothing fancy about this restaurant; here you'll find huge portions of finger-licking good Southern specialties like fried chicken, BBQ ribs, and fried shrimp served buffet style. Just be sure to bring a big appetite if you're planning on visiting this restaurant.= Lastly, no list of Jacksonville restaurants is complete without mentioning the highly-reviewed Terra Gaucha Brazilian Steakhouse. As the name suggests, this chain restaurant is best known for its Latin-inspired steaks, but waiters will also bring plenty of other fire-roasted meats and seafood straight to your table. Customers at Gaucha Brazilian Steakhouse also enjoy unlimited access to a gourmet salad and hot bar. Read Also: The Best Vacation Destinations For Couples Reasons To Stay In A Vacation Home Rather Than A Hotel Fun Things To Do When Residing In A Vacation Rental House In Anna Maria Island

Major Festivals to Visit at Jamaica

Jamaica is at the heart of one of the most vibrant travel destinations in the world. The Caribbean holds all the music and energy that you would ever want in a travel destination. Whether you are looking to let your hair down, or go on the culture tour that takes you out of your comfort zone, Jamaica might be one of the best places to visit. When it comes to festivals in Jamaica, there’s no better way to let go and enjoy yourself. No matter which time of the year you’re angling for, Jamaica villa rentals with staff would have one festival or other. Let’s look at some of the festivals that should be on your list if you’re visiting Jamaica this year. 1. Rebel Salute : A drug-free, violence-free, alcohol-free environment in a music festival? One of my problems with music festivals has always been this culture of violence and partying. However, the biggest reggae festival in the world is completely peaceful, and the perfect place to let go and dance. Held in the Plantation Cove at St. Ann, this festival gives a salute to Reggae legend Tony Rebel and is one of the places which would make you feel great. Pro-tip, this is still the biggest reggae festival in the world. When it starts in the second or third week of January, make you have your villas booked from before, and that you plan your trip out. If you are taking your kids in, know that the ones under 12 years get free tickets, and they’re allowed to go to most places too. 2. Accompong Maroon Festival : If you are planning to let your hair down at Rebel Salute, try out the January 6th celebration by The Maroons. These guys were slaves who got freedom, and even made the British sign a peace treaty, no less than a hundred years before slavery was abolished. The Maroon festival at Accompong celebrates the spirit of the Maroon people and offers delectable local cuisine and festivities without any problem. Enjoy the local festivities and get to know of the local history of the tribe, and of their hero Cudjoe who went ahead and got them the peace treaty back in 1739. Pro-tip, Accompong is a sleepy town, so make sure to have another place as your base and keep this up as a one day trip. 3. Reggae Month : From Rebel Salute to the Reggae Month. The third week of January is what celebrates Tony Rebel, but, the month-long celebration of Reggae music starts on February 6th. Kicking off at the iconic Bob Marley museum on February 6th, this is a decade-old festival that has captured the fantasy of the entire world. Go through the local cuisine, visit the numerous concerts and visit the various parades throughout the towns. You can make sure that Reggae, the spirit is alive. One of the reasons for this fantastic celebration has been to protect the music genre and preserve it for yourself. Throughout the whole month, there are art exhibitions and Rasta flags decorating the streets. Make sure to book your villas months ahead because Reggae Month is one of the busiest months in Jamaica tourism and finding the perfect place to stay at can be terrible. 4. Tmrw.Today Culture Festival : From local culture to yoga, this is the space to beat if you want to experience Jamaica in full. This quiet festival is new, but, has become a focal point of the local tourist experience. The festival invites experienced trainers from all over the world, musicians playing a variety of music and celebrate the vibrancy that runs through the veins of Jamaica. The small town of Negril transforms completely to embrace the culture of reggae and healing. If letting your hair down and being stress-free is what you are looking for, this Culture Festival is one of the best places you can go to. 5. The Jamaica Food and Drink Festival : Come October, Kingston dresses up for going on a beautiful food and drink festival. The seafood and meat culture of Jamaica is downright legendary, and come October; the locals come out in droves to celebrate the culture and love behind the cuisine. All the restaurants hold annual celebrations which include lovely dishes of every single type. On the other hand, there are hundreds of food trucks throughout the city, just offering the best of the local food to you. Forget the kitchen at the villa, start walking around and discover a different kind of adventure for yourself. You will never be lacking in enthusiasm as the locals push you with their vibrant lifestyles. 6. Liguanea Art Festival : You need to visit the art of every place you go to. The Liguanea Art Festival has grown in multitudes over the past few years. One of the most beautiful things about this festival is that the owners listen to the local people, and always have a finger in the pulse of the art scene. Make sure to buy yourself souvenirs of the up and coming artists. The jewelry, the tribal stories, if you want to get a view of how Jamaica is, make sure to visit this festival when Spring comes round. Jamaica is one of those places that should be at the forefront of any cultural tour. So, if tomorrow's vacation is about finding out about life, people spend across the seas, visit the festivals peppering Jamaica’s landscape. Make sure to book in advance because Jamaica is famous, and also go ahead and try out the local foods, the local music, and remember to dance a little. Read Also : 5 Places You Should See If You’re Visiting Hong Kong For The First Time A Visit To Darjeeling Is All You Need This Vacation

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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The Best Vacation Destinations for Couples

A Local’s Guide to Jacksonville, FL

Major Festivals to Visit at Jamaica

Reviewing a Digital Driving Partnership

In the Beginning :

The Next Step: Artificial Intelligence (AI)

Targeting Customer Loyalty :

Share this Article

Major Festivals to Visit at Jamaica

Tips To Plan Destination Vows Renewal Ceremony

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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